Senior Mgr Marketing Resume Sample

17 votes
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Lavinia Marks
1507 Russel Meadow,  Houston, TX
+1 (555) 500 0444

Work Experience

Senior Mgr-digital Marketing
10/2016 - PRESENT
Los Angeles, CA
  • Build and maintain strong relationships. Work closely with multiple sales teams, business and association partners, and external vendors to maintain and grow relationships
  • Execute flawless events. Plan and execute shows and events that elevate the ACI brand, maximize presence, and generate demand for ACI payment solutions. Manage multiple shows vendors, as well as support channel event and show activities
  • Communicate, communicate, communicate.Lead briefing sessions with sales, account, product and other functional partners to review programs and quantify marketing effectiveness
  • Be maniacally organized.Manage the inbound lead process, event and campaign calendars, monthly reports, and other key documents vital to team success
  • Track expenses and manage budget. Manage show and event marketing expenses in detail to ensure in budget
  • Motivate teams for success.Motivate, measure performance, and monitor activities for NA merchant team and ensure they have the tools to successfully market, deploy and track campaigns. Drive a culture of employee engagement
  • Interface with leaders across the company to increase awareness and focus on the My Verizon application and the team’s service goals and objectives
  • Professional experience in digital operations with backgrounds in sales, strategy or products
Senior.mgr, Product Marketing
07/2009 - 04/2016
Dallas, TX
  • Experience in internet sales and marketing and self-serve strategy
  • Team leadership experience leading a team of marketing professionals to proven results
  • Deep understanding of online or app user experience and design concepts and best practices
  • Lead, execute and overcome obstacles in a dynamic and fast-paced environment with minimal oversight
  • Outstanding communicator with a keen ability to simplify complex concepts and build consensus across teams and organizations
  • Socialize strategy across sales and marketing teams and ensure strategic alignment across channels and brand teams
  • Develop knowledge on shopper, channel, and MillerCoors and communicate that effectively to key stakeholders
Senior Mgr., Customer Engagement Marketing
01/2004 - 05/2009
New York, NY
  • Explore new marketing ideas, retail innovations, and solutions that supports the channel marketing strategies
  • Advertising experience with TV and secondary media
  • Experience collaborating with sales on implementation of retail based marketing programs
  • Planning, budgeting and organizational skills
  • Strategic insight and analytical rigor
  • Comfort in driving innovation and prudent risk taking
  • Leadership experience required / Experience managing teams
  • Field Marketing or equivalent lead generation experience supporting tradeshows and events


Wingate University
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Demonstrated experience using hard data and metrics to design and run experiments, measure performance and make adjustments accordingly
  • CPG Marketing experience required; sales experience desired
  • Previous marketing/sales experience with high profile CPG brands
  • Up to 25% travel as needed to attend business meetings and events
  • Experience in managing the creative process with agency partners and integrating class of trade and brand insight along with value chain stakeholders in Sales and Local Marketing

How to write Senior Mgr Marketing Resume

Senior Mgr Marketing role is responsible for travel, events, retail, digital, design, budgeting, media, advertising, marketing, strategy.
To write great resume for senior mgr marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Mgr Marketing Resume

The section contact information is important in your senior mgr marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Mgr Marketing Resume

The section work experience is an essential part of your senior mgr marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior mgr marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior mgr marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on a Senior Mgr Marketing Resume

Make sure to make education a priority on your senior mgr marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior mgr marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Mgr Marketing Resume

When listing skills on your senior mgr marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

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