Marketing & Advertising Resume Sample
Effie Gleason
582 Swaniawski Village,
Houston,
TX
+1 (555) 291 8089
Work Experience
VP Advertising & Marketing
02/2017
-
PRESENT
San Francisco, CA
- Related experience including brand, marketing, advertising and communication principles and practices in a multi-media environment, including thorough knowledge of media (both traditional and emerging)
- Strong business acumen with the ability to translate business goals into marketing, advertising and communication strategies and plans
- Results driven with expertise in both the creative and quantitative analytics sides of marketing
- Excellent communication, human relations, negotiation and strategic planning skills
- Experience in budget development and expense management
- A record of success in delivering creative, impactful marketing solutions with measureable outcomes
- Proven management ability with experience leading matrix teams in a marketing organization
- Responsible for managing the Blink marketing programs through tradition, non-digital media including TV, Radio and Direct Mail
Advertising, Marketing & Commerce
12/2011
-
12/2016
New York, NY
- Analytical skills, demonstrated initiative, and the ability to exercise sound decision-making skills
- Extensive knowledge of traditional and social media
- Experience in advertising or media
- Creative, capable of converting ideas into achievable goals
- In-depth experience with figures and report presentations
- Excellent command in both written and spoken English and Chinese
- Execute high quality marketing communications aligned with the YMCA’s strategic goals
- Maintain and update department’s digital and print files
Marketing & Advertising Assistant
05/2009
-
10/2011
Phoenix, AZ
- Develop program strategy and manage execution working with internal and external creative assets and agencies
- Create and manage annual media plans and related budgets
- Continually measure, analyze and report back on sales progress and customer engagement in market
- Partnership management experience (serve as departmental representative/team lead working with external partners – corporate, philanthropic, multi-stakeholders, etc)
- Strong project management experience (responsible for overseeing multiple projects, meeting deadlines, communicating with team, delivering results)
- Demonstrated baseball acumen
- Demonstrated knowledge of and interest in sports marketing
- Work in dynamic, fast-paced atmosphere
- Excellent interpersonal, written, and oral communication and presentation skills
Education
Northwood University - Florida Campus
2003 - 2008
Bachelor's Degree in Advertising
Professional Skills
- Strong strategic planning skills and proven experience in the development and management of integrated and lead generating campaigns
- Strong planning skills and proven experience in coordinating ideas and resources to achieve goals
- Strong leadership qualities and sound judgment with effective decision making and problem solving skills
- Possess strong online communication skills including the ability to relate to members
- Strong organizational skills important
- Excellent written and verbal communication skills and advanced level of presentation development and delivery
- Excellent MS Office skills with an emphasis on Excel
How to write Marketing & Advertising Resume
Marketing & Advertising role is responsible for planning, design, training, database, retail, finance, integration, payroll, reporting, research.
To write great resume for marketing & advertising job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & Advertising Resume
The section contact information is important in your marketing & advertising resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & Advertising Resume
The section work experience is an essential part of your marketing & advertising resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & advertising responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & advertising position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & Advertising resume experience can include:
- Experience in Marketing, Advertising, Direct Marketing, Digital, Social or related experience
- The confidence and ability to inspire a room of 3 or a hall of 2,000 through stellar public speaking and 1:1 persuasive storytelling skills
- Prior automotive advertising/marketing/field experience
- Demonstrable experience in developing marketing strategies and plans with proven results
- Prior internet, exhibit, event and/or collateral/direct marketing experience
- High energy, charismatic, innovative, and wildly creative - with the execution skills to make it all count
Education on a Marketing & Advertising Resume
Make sure to make education a priority on your marketing & advertising resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & advertising experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & Advertising Resume
When listing skills on your marketing & advertising resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & advertising skills:
- Experience owning and effectively deploying multi-million-dollar marketing budget
- Work effectively in a fast-paced environment and handle multiple projects with changing priorities under strict deadlines
- Effectively manage multiple priorities and meet stated deadlines while delivering quality results
- Advanced writing ability and excellent spoken and written communication skills
- Handle stressful situations with poise and continue to operate effectively
- Strong interpersonal skills - a blend of firmness and conviction with diplomacy and a constructive attitude
List of Typical Experience For a Marketing & Advertising Resume
1
Experience For VP Advertising & Marketing Resume
- Oversee regular monitoring of progress and updates to strategic marketing plan, research and content strategy in order to effectively measure ROI
- Effectively and professionally communicate with outside contacts via telephone, e-mail and print
- Related experience with progressive management experience
- Experience with website analytics tools such as Google Analytics
- Creative agency experience an asset
- Ideally knowledge of, or experience in, SaaS MarTech, AdTech, Analytics, Personalization, or Retail and B2C-focused software solutions
2
Experience For VP of Marketing & Advertising Resume
- Supervisory experience in hospitality, travel or gaming industry
- Previous experience with branding, customer loyalty programs and customer segmentation strategies
- Experience in developing advertising messages for large brands
- Experience in client relationship, coaching, process management and improvement, customer focus, marketing research
- Experience managing others to accomplish goals and results
- Write effective letters
- Responsible for meeting budgetary guidelines and directing the investments for best results in meeting the company’s goals and expectations
- Oversee management of budgets for marketing and advertising initiatives, including sponsorships, paid media, PPC, etc
3
Experience For Advertising, Marketing & Commerce Resume
- Responsible for the performance of staff within the Marketing/Advertising department, as well as our in-house Print Shop
- Assists with establishing online marketing goals to ensure share of market and profitability of products and/or services
- Rapidly adapt to new processes, and learn new systems quickly diagnose and troubleshoot emergent issues
- Advanced Knowledge of MS Excel and/or Google Sheets
- Willingness to be available outside of traditional business hours
- A keen sense of creative graphics and print production processes
- Enrollment in 4-year college or university
4
Experience For Marketing & Advertising Assistant Resume
- Support team in daily administrative tasks
- Responsible for all major traditional media such as TV, radio, newspaper, outdoor and direct mail, as well as Braum’s efforts in digital, social and other nontraditional media
- Creates, directs and supervises all communications with both internal and external customers
- Create/supervise the creation of all products and materials for both internal and external Public Relations activities
- Work with internal and external agencies to stay informed of QA development - gather creative assets and see through to implementation
- Maintain day to day relationships with market managers and agencies from campaign ideation through to optimization
- Thrive in a fast-paced, metrics-driven, innovative, results-oriented environment
5
Experience For Senior Director of Marketing & Advertising Resume
- Assist in all reciprocal marketing activity with artists and ticket agents including coordinating reciprocal newsletters, social media mentions and any reciprocal activity that can be arranged both on and offline
- Manage out of home/sports marketing campaigns – working with agency on appropriate creative for multiple vehicles
- Assist in market research of events and competitors, including analysis of customer data
- Work with the creative team/agency to develop landing pages and creative assets for campaigns where necessary
- Executive Director Marketing Operations
- Conceptual knowledge/understanding of relational databases
6
Experience For Brand & Advertising Marketing Analyst Resume
- Database query logical thinking capabilities
- Lead on all reciprocal activity with relevant venues both in London and regionally to each festival
- Enter projects in workflow system and manage deadlines
- Perform daily account management of all PPC campaigns
- Analyze key data in google analytics and other platforms to determine areas of opportunity and improve costs/conversions
7
Experience For Marketing & Advertising Specialist Resume
- Identify new opportunities to increase our presence in additional marketplaces
- Implement SEO best practices on Wordpress website
- Educate content writers to properly apply SEO techniques to website copy, blog articles, etc
- Continually perform enhancements to web copy to improve rankings
- Oversee development of strategic marketing plans for Paycom that outline the years’ marketing objectives, strategies and tactics, and the resources required to accomplish them
- Assists with developing and executing online marketing plans and programs, including Web site development and utilization, and establishes and maintains the company's presence in mailing lists and newsgroups
- Assists with researching financial, technological, and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity
- Assists with the coordination of the dealership’s on-line advertising and promotion activities specifically linked to its Web presence, such as contests, tours, and seminars
8
Experience For Marketing & Advertising Director Resume
- Create and implement a communication strategy to ensure branding and messaging is consistently communicated clearly
- Prepares online marketing activity reports as requested
- Provides administrative and clerical support to the Marketing Manager and/or Department
- Knowledge of branding and positioning of brands. Experience in traditional (print, TV etc.) and digital marketing (online and social media marketing, mobile marketing, search engine marketing, search engine optimization, email marketing etc.) and media buys
- Be metrics/KPI-driven and embed a culture of data-driven and fact-based decision making
- Manage the day-to-day operations of the marketing department
- Director Database Marketing
9
Experience For Marketing Specialist, Advertising Operations Resume
- Director Digital Marketing
- Director Brand Marketing
- Knowledge of The United Methodist Church is needed
- Constant planning, directing, following directions, reading, writing, discriminating colors, working at various tempos or working rapidly, making decisions, concentrating remembering attention to and observing details and use of personal computer
- Experience operating Strata, the media management and buying software system
- Understand and able to practice “results communication”
- Knowledge and operation of both PC and Apple based computers
10
Experience For Advertising Marketing Analyst Resume
- Familiar with peripheral software such as Acrobat, WinZip, DropBox, etc
- Write press releases and media alerts
- Expert-level understanding of multiple acquisition and/or retention marketing channels (e.g., SEO, email marketing, loyalty programs) with proven wins in previous roles and a strong and deep understanding of the metrics and performance
- Be flexible and understand that things can change rapidly in a high-growth company
- Earn trust and respect of senior leadership
- Computer proficiency in database management and MS Office products, specifically Word and Excel
List of Typical Skills For a Marketing & Advertising Resume
1
Skills For VP Advertising & Marketing Resume
- Some experience with experience using Adobe Creative Suites
- Marketing experience in a similar environment
- Experience managing and executing marketing campaigns using TV, Radio and/or Direct Mail marketing channels
- Experience leading and managing multi-disciplinary teams spanning marketing, product management, operations and business intelligence
- 6+years of experience working in print/digital advertising & marketing
- Previous marketing or advertising experience including one year at the exempt level
- Work experience in product marketing, solutions marketing, sales, product management, or agency-side advertising
2
Skills For VP of Marketing & Advertising Resume
- Operate in a fast-moving, fast-growing, ever-changing environment
- Develop effective marketing tools, advertising programs, and services to support real estate agents and their properties
- At least two years’ experience managing a team of marketing/communications individuals
- Marketing experience with 10+ years in a management role at a high-growth technology company, publically traded company or advertising agency
- Experience with marketing automation software and other marketing technologies
- Experience in marketing communications, program management or product marketing
- Experience using metrics tools such as Google Analytics and other traditional marketing reports
- BA/BS in Communications/Journalism/Marketing or Public Relations or equivalent combination of education and experience
3
Skills For Advertising, Marketing & Commerce Resume
- Strong bias for data-driven decision-making
- Upervisory experience in hospitality, travel or gaming industry
- Experience managing retail operations
- Experience with branding, customer loyalty programs and customer segmentation strategies
- Experience in an online Marketing related field
- Online experience in Advertising Operations or media
4
Skills For Marketing & Advertising Assistant Resume
- Excellent grasp of Microsoft Office particularly Excel and Powerpoint
- Understanding of advertising industry from agency or publisher side
- Ensuring associated venues, partners and artists support the events on their own marketing and promotional channels
- Provide strategic direction and leadership including, research, reporting and analysis to guide future planning
- Provide creative direction in development of marketing materials, communications, advertising, and educational materials to facilitate marketing efforts
- Quick decision-making abilities demonstrating bias for action under tight timing and pressure
- Background in marketing communications, product development, project management, copy writing and advertising production
- Assist in keeping Marketing and Advertising documents up to date on company’s intranet
5
Skills For Senior Director of Marketing & Advertising Resume
- Assist on all branding/messaging of each event and draft marketing copy where required
- Assist Advertising team with proof reading adverts, creating comms copy
- Lead media planning, execution of ad campaigns, and implementation of advertising strategies company wide
- Track record of building nimble teams while ensuring people are well-utilized
- Assist and support other promotions, advertising, direct marketing, or projects as assigned or required
- Work with and advise channel teams, global marketing managers and agency partners to understand tagging needs
- General understanding of online advertising trends, concepts and metrics
- Work closely with the Marketing Team to execute the marketing strategies
- Assist with RDA and Co-Op dealer programs and evaluate program efficiency on an ongoing basis. Ensure program rules are updated on a monthly basis
6
Skills For Brand & Advertising Marketing Analyst Resume
- Digital, brand and advertising development, maintenance and agency management
- Oversee the development of promotion programs, direct mail, email, trigger based marketing and segmentation strategy
- Executes the department’s strategic vision and oversees the daily execution for all direct-to-consumer marketing communications
- Oversee corporate marketing channels (email, SEM, SEO, print, social media and partnerships)
- Knowledge of press release writing techniques
- Self-educator, able to accumulate knowledge related to the products, services, industry, markets and resources affecting the payroll and HR space
- Working with creative assets from idea to execution
7
Skills For Marketing & Advertising Specialist Resume
- Knowledge and understanding of church/non-profit industry is needed
- Advise on standard turnaround and trafficking timelines
- Manage trafficking sheets for channels and campaigns, upload into ad server
- Set campaign flights and apply targeting
- Implement and maintain QA best practices. Help maintain data and tracking integrity
- Own digital asset management platforms and ensure assets are properly maintained
- Ensure monthly Co-Op/RDA earnings are properly reported and reflected in the system
8
Skills For Marketing & Advertising Director Resume
- Coordinate social community responses with appropriate internal teams. Address customer service issues in a timely manner
- Coordinate and execute various assigned projects; keep stakeholders and management informed of progress and/or status (e.g. Co-op advertising, digital asset management, etc.)
- Coordinate and track the flow of documents required for the approval/scheduling of various proposed marketing/advertising programs
- Manage relationships with agencies of record and align internal corporate resources for a cohesive plan and overall communications for all segments
- Oversee the day to day operations of the Database Marketing department and provides direction in alignment with the property’s database marketing strategy
- Analyze databases to enhance efficient customer communication and feedback
9
Skills For Marketing Specialist, Advertising Operations Resume
- Manage development and error resolution of campaign management programs
- Leads design and deployment of all property special event data requests
- Learns and remains familiar with marketing vision, strategy, and tactics for each of the company’s properties, then assists in development of database campaigns to meet the needs of the properties
- Oversee all marketing/advertising budgets and accounting; including appropriate budget reviews and approval by management
- Monitor revenue and profitability performance, making adjustments to marketing strategy as needed to ensure targets are met
- Frequently walking distances of 10 to 30 ft., between various areas of the Department. Occasionally walking distances up to 1000 ft., between departments
- Manage hotel reputation and brand positioning
10
Skills For Advertising Marketing Analyst Resume
- Ensure operational integration and execution of all marketing activities
- Continually assess hotel’s performance relative to competitors, adjusting strategy accordingly
- Monitor and track performance for mobile marketing initiatives, assemble performance reports, and produce department presentations
- Partner with Hotel Operations to develop offers, interpret occupancy statistics and respond to market conditions with campaigns that drive occupancy and ADR
- Develop and maintain relationships with all key stakeholders, inclusive of all Executives and pivotal Department leaders
List of Typical Responsibilities For a Marketing & Advertising Resume
1
Responsibilities For VP Advertising & Marketing Resume
- Proactive and organized with a strict appreciation for deadlines
- Entrepreneurial spirit / ability to wear many hats with minimal direction
- Calmly respond in highly stressful business conditions
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