Specialist Digital Marketing Resume Sample
Savanah Wintheiser
18295 Cyrus Corners,
Detroit,
MI
+1 (555) 765 7110
Work Experience
Senior Specialist, Digital Marketing
06/2017
-
PRESENT
Houston, TX
- Experience managing large-scale, high-volume paid search campaigns for well-established online company, preferably in a lead gen capacity
- Experience with Google Analytics, specifically how it can be leveraged to inform SEM decisions
- Experience being involved in CRO projects, A/B testing and testing platforms, preferably Optimizely
- Write, edit and proofread new marketing and communications content and to ensure all documents meet OTF’s established content standards
- Designing and optimizing display media campaigns aligned with business goals in coordination with design, analytics, technology and merchandising teams
- Managing Google Display Network program and executing end-to-end marketing launches for various zulily categories including women’s apparel, kids, home, shoes, baby and maternity
- Monitoring ROI and KPIs and reporting on campaign performance by using internal and external reporting tools (Tableau, SQL, publisher dashboards)
- Sourcing and testing new partners, landing pages and channels with promising scale and value
Associate Digital Marketing Specialist
11/2013
-
02/2017
San Francisco, CA
- Analyzing campaign performance and providing recommendations to teams
- Demonstrated expertise in strategy and execution of digital, social media and email campaigns
- A deep understanding of the analytics, technology and strategy for social media, email and digital marketing
- A collaborative, consensus-building approach and the ability to work in unstructured environments without direct authority over brands or, in some cases, implementation teams
- Executes on technical tasks within marketing and lead generation software, including building emails, creating workflow rules, and building forms and landing pages
- Segments lists for marketing communication based on criteria such as region, lifecycle stage, and persona. Promotes data integrity best practices for maintaining a healthy contact database
- Manage the [adidas.com] site and all relevant digital communications channels/platforms in cooperation with global strategy and collaborate with CRM, BU’s and eCom
Senior Specialist Digital Marketing
05/2008
-
09/2013
Dallas, TX
- Analyze and report on digital trends and competitors and what’s next in digital marketing for the further enhancement
- Relevant KPIs include: Brand Health KPIS (Brand momentum, Net promoter score, Spontaneous purchase intent, etc.), Executional excellence in global campaign implementation (media thresholds etc), Owned and earned social media KPI’s, Sell-in and sell-out KPI’s, Market share, Market sales vs plan, Traffic
- Create and work with blended central and local teams to ensure best-in-class delivery
- Work with marketing colleagues to obtain direction and content
- Work Experience: Solid experience in management and creation of marketing, in particular digital and content marketing, social and internal marketing programmes. Understanding of business issues
- Work Requirements: Minimal travel depending on geographical span
- Product Information Management: Serve as the global lead for managing Cycling Sports Groups’ Product Information Management System (Salsify) and global product catalogs within Sitecore Content Management System
- Develop and implement plan for consistent, successful and local execution in different channels (web, iPad, email and/or webcasts/virtual meetings) in partnership with the regional Deployment manager
Education
University of Connecticut School of Business
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Proven experience in project management; strong organizational skills
- Strong written and verbal communication skills including the ability to communicate effectively across departments and teams
- Demonstrated ability to work well with multidisciplinary teams and extensive project management experience and skills
- Strong listening skills and logical, systematic approach to assimilating and sharing information in all areas
- Strong project management skills to work closely with team members and field marketers to ensure timely execution on all campaigns
- Strong organizational, project and time management skills with the ability to handle multiple tasks simultaneously
- Proven communication and teamwork skills
How to write Specialist Digital Marketing Resume
Specialist Digital Marketing role is responsible for organization, organizational, digital, teamwork, reporting, retail, database, design, travel, media.
To write great resume for specialist digital marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Specialist Digital Marketing Resume
The section contact information is important in your specialist digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Specialist Digital Marketing Resume
The section work experience is an essential part of your specialist digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous specialist digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular specialist digital marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Specialist Digital Marketing resume experience can include:
- Responsible for maintaining the global standards, design/style guides, business processes for the core MC channels (e.g., web, iPad, email, and/or webcasts/virtual meetings)
- Experience in digital marketing, including web experience, website management and campaign development
- Good Knowledge of social media analytics & advertising tools (i.e. Google Adwords, Facebook Business Manager, Facebook Insights, Google Analytics)
- Experience of using data analytics to handle objections
- Recent College Graduate with relevant internship or 1-3 year digital marketing work experience
- Leverages trends and best practices in content marketing to drive effective solutions and programs across the organization
Education on a Specialist Digital Marketing Resume
Make sure to make education a priority on your specialist digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your specialist digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Specialist Digital Marketing Resume
When listing skills on your specialist digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical specialist digital marketing skills:
- Excellent project management skills, especially in a fast-paced cross-functional environment
- Strong project management skills and familiarity with other related project management and common communication tools
- Compelling communication and presentation skills to ensure positive communication with internal audiences
- Direct media buying experience or online marketing experience
- Manage external agencies and technologies effectively; maximizing service/offerings and recognizing needs for strategic guidance/gaps in internal resources
- Experience with maximizing digital marketing effectiveness in a large scale organization with a complex, multi- touchpoint sales funnel
List of Typical Experience For a Specialist Digital Marketing Resume
1
Experience For Senior Specialist, Digital Marketing Resume
- Evaluate effectiveness of marketing activities by developing relevant KPIs. Analyze and report analytics with recommendations for improvement on regular basis
- Working experience in developing results-driven, interactive content solutions
- Developing specific marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion
- Oversee all internal website content updates with careful proofreading and the ability to identify missing elements and adhere to company brand guidelines
- Participate in cross-functional teams, evaluate and communicate Digital Marketing’s role
2
Experience For Associate Digital Marketing Specialist Resume
- Keep up to date on emerging technologies, social media platforms and digital culture
- BS/BA in marketing, communications, or similar
- Manage online projects with digital marketing vendor; collaborate with multiple team members to execute a project from scope to completion
- Revise and advance KPIs and analytics methods to ensure continuous improvement of marketing results
- Represent EMEA as digital lead with global marketing for CRM, SEO/PPC and social media
- Manage, Monitor and Optimize Social and SEM advertising campaigns
- Define the appropriate KPIs to help the Omnichannel Department determine impact of SEM, Social and Display advertising on the campaigns ROI
3
Experience For Digital Marketing Comm Specialist Resume
- Understand and clearly communicate campaign timeline, digital ad specs, asset deliverables and ad tracking to agency partners
- Prepare and maintain asset trafficking schedules for all Rooms To Go properties
- Communicate asset placement and strategy through complete and accurate trafficking documentation
- Thinks strategically and can proactively shape and lead new digital communications, marketing and brand campaigns that drive results
- Build and oversee the new content development funnel and workflow that includes ideation, production, governance, publishing and analytics processes
- Monitor, analyze, optimize and report results on performance of all content against goals and expectations including: response, conversion and engagement rates
4
Experience For Senior Specialist Digital Marketing Resume
- Develop and design complex online tools and support with marketing automation campaigns in close cooperation with the internal departments
- Drive revenue by supporting all Product Lines with online concepts and also new methods for web traffic
- Give our diverse regions worldwide support for Marketing Automation & online tools
- Deliver reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis
- Partner with marketing team members to develop integrated efforts, such as integrated Google Display and Facebook campaigns
5
Experience For Temporary Digital Marketing & Portfolio Specialist Resume
- Collaborate with internal, cross-functional stakeholders to strengthen the paid search program, such as developing a content strategy with Design teams
- Support the development of Marketing’s branch asset calendar, which supports the North American Branch Chanel
- Develop and manage key internal relationships (Marketing, LMS, MMS teams)
- Understand and deliver on key success metrics, business objectives, revenue optimization and digital best practices
- Lead the annual global marketing planning process for PS CD. Ensure alignment with other relevant Division/BU teams as necessary. Conduct quarterly monitoring of the plan as well as effectiveness evaluation, as appropriate
- Responsible for overall portfolio-related marketing activities including development, positioning, messaging and implementation of marketing programs and materials for PS CD’s products/systems/apps across all regions
6
Experience For Marketing Specialist, Digital Resume
- Develop and manage budget as designated
- Manage relationships with internal counterparts and external agencies and suppliers as necessary. Oversee quality, delivery and service as required by specific marketing projects
- Observe and analyze marketing activities of competitors or best-in-class companies. Make recommendations to adjust priorities, programs, messages, etc. as necessary
- Lead complex, high-profile global projects with cross-functional team members
- Assist in the development, management, implementation and ongoing optimization of a comprehensive email marketing calendar with centralized tracking of all regional marketing emails, drip campaign emails and lead generation emails
- Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media including Tesla executives
- Responsible for organizing, updating, and archiving marketing photo assets
7
Experience For Digital Marketing Specialist / Manager Resume
- Ensure that image right of usage is being monitored and adhered to
- Provide support to brand managers on advertising in the digital space, trends and opportunities
- Management of a Digital Asset Library
- Ensure proper controls are in place to provide proper creative considerations
- Partner with LOB to ensure images align to business needs
- Makes recommendations to management on policy and process improvements
- Manage technical agency in planning the roadmap for development, prioritizing work load, ensure proper alignment with overall business objectives and timeliness of deliverables
- Work with Buck Wild Brand team to prioritize and execute digital strategy, including owned and paid channels. Ensure alignment of creative with overarching brand campaign through overseeing work of digital agency
8
Experience For Digital Marketing Specialist, Affiliates Resume
- Manage and report on KPIs as aligned to with the business objectives, recommend changes to digital strategy based on analysis of digital performance
- Transfer insights and knowledge to others (Brand, Corporate) on new trends in web development
- Responsible for executing social media strategy for brands across various social media platforms including, but not limited to, Facebook, Twitter, Pinterest, and YouTube for Buck Wild and Kretschmer Brands
- Develop procedures for monitoring, measuring and evaluating the success of online initiatives and promotions
- Oversee editorial calendar for social media presence and work with agencies and brand managers to determine ongoing strategy
- Foster relationships with external technology companies to build network and provide access to new, interesting opportunities
- Support Digital Managers in the development of ad hoc content for social media for both tequila brands
9
Experience For Email / Digital Marketing Specialist Resume
- Well-versed in the digital world
- Website Performance:Use metrics related to website performance and SEO/SEM to identify and execute opportunities for continuous improvement. Ensure TRC’s website provides high-value experiences that reinforce our brand and maximize the performance of our demand generation initiatives. Leverage a range of methods for driving website traffic
- Manage Search, Social and Digital Media campaigns for TPR markets
- Manage the build and maintenance of websites
- Manage vendor partner updates
- Assist markets with digital updates to websites and other digital tactics
10
Experience For Senior Digital Services Marketing Specialist Resume
- Monitor search and social media channels, content opportunities, conversion optimization and/or digital strategies
- Track the performance of social media campaigns, and content development using Google Tag Manager, bit.ly, and other platforms to aggregate data for success metrics
- Contribute to team effort by assisting co-workers, sharing information, attending and conducting effective informational meetings, and preparing conference reports
- Experience in Search, Display Media, SEO, Mobile, Social and Attribution
- Advanced knowledge of Google Analytics, AdWords, Adsense, etc
- Work closely with the paid search management team to provide recommendations for keyword opportunities, campaign structuring, retargeting/display and other facets of paid search
- Monitor search engine rankings, organic site traffic and user behavior
- Gain insights from web analytics, such as Google Analytics and other reporting tools; creating and updating dashboards for routine and ad hoc reporting to management team
List of Typical Skills For a Specialist Digital Marketing Resume
1
Skills For Senior Specialist, Digital Marketing Resume
- Excellent communication and presentation skills, with ability to influence at all levels of organization
- Solid technical, marketing technologies and content marketing related experience
- Excellent speaking and writing skill in both English and Chinese
- Proven experience in the successful execution of outbound and inbound digital marketing tactics
- Solid experience for presentation and proposal writing
- Effectively use the affiliate network systems and internal reporting tools to manage assigned programmes
2
Skills For Associate Digital Marketing Specialist Resume
- Microsoft Office Skills -- Proficient in Excel
- Team player with proactive, problem solving skills and a love for content challenges
- Experience of most elements of relationship marketing and communications, in particular content and digital marketing, social media and internal marketing
- Experience building websites and marketing communications, preferably within a B2B environment
- Strong understanding of a ‘funnel-based’ approach to marketing
- One to three (1-3) years’ social media experience (creating content and building communities)
- One to three (1-3) years’ experience managing websites, coordinating web projects and email campaigns
3
Skills For Digital Marketing Comm Specialist Resume
- Experience driving high performing campaigns with tight deadlines
- Develop and manage efficient and effective processes for Merchandising Portal and Internal Website
- A solid understanding of HTML, CSS, and Microsoft Excel
- Experience of supervising support staff, contractors and agencies
- Demonstrated examples of campaigns and copywriting
- Very good knowledge of B2B email automation (preferably using Eloqua), social media, Google Adwords, and web content management
- Experience working with different cultures and languages
- One to three (1-3) years’ experience executing online media and search campaigns
4
Skills For Senior Specialist Digital Marketing Resume
- BA in English, Communications, Marketing, or Business or other related field or equivalent work experience
- Ideally have experience operating in an international and multicultural environment
- Lead agency in the development and updating of owned websites to ensure great user experience
- Hands-on experience with advertising and social media platforms
- Strong commitment to timelines, accuracy, organization, and professionalism
- Experience with natural search optimization (SEO) methodology and best practices
5
Skills For Temporary Digital Marketing & Portfolio Specialist Resume
- Optimize digital content and channel strategy to increase effectiveness of campaigns and ensure high conversion rate
- Track campaign effectiveness through dashboards, ROI, KPI analysis, website usage, etc
- Coordinate agencies to develop effective performance and KPI goals-oriented campaigns
- Experience digital campaigns in agencies, companies or brands, media houses
- Perform QA of all promotional campaign materials prior to launch to ensure all specifications are met and successfully delivered
- Validate accuracy of campaign launch and monitor live asset performance
6
Skills For Marketing Specialist, Digital Resume
- Demonstrated ability to manage the content strategy throughout the entire web development process
- Understanding of Accenture’s business and overall business strategy
- Working with the Integrated Communications Director and creative agency, develop social content for all social channels in support of the el Jimador brand
- Assist with uncovering, monitoring and reporting on content opportunities, acquisition channels and landing page performance
- Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
- Assist the team with evaluating products, publishing platforms and reporting tools
- Passionate about keeping current with emerging search engine and marketing industry trends and development
- Work with marketing managers to execute regional digital strategy by implementing multi-channel campaigns (email marketing, social media, PPC etc.)
- Pre-and post-campaigns support, providing delivery and forecasting information, and answering technical questions
7
Skills For Digital Marketing Specialist / Manager Resume
- Agile and quick to adapt to evolving business needs and objectives while keeping in mind long term goals
- Interactive account management and/or online media planning and buying
- Knowledge of digital advertising campaign trafficking
- Manage affiliate relationships by building and developing relationships with key affiliates through events, meetings, etc
- Follow digital trends and customer feedback and develop leading edge concepts and implement for IPC on a global Level in online Marketing and Tools
8
Skills For Digital Marketing Specialist, Affiliates Resume
- Create and implement a Digital Marketing plan including concepts / strategy/ tools
- Manage Etsy’s global SEM program towards strict performance goals while testing and expanding into more upper funnel initiatives (Display, YouTube, etc.)
- Own regional email automation and CRM operations like scoring, nurturing, and conversion
- Assign, troubleshoot, and close tickets pertaining to requested changes to macmillanlearning.com and communicate resolution timeline and details across teams
- Express interest in Digital Marketing and/or Media
- Flexible under time requirements and changing deadlines
9
Skills For Email / Digital Marketing Specialist Resume
- Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
- Microsoft Office Excel (Intermediate level), Google AdWords/Bing Ads, and Google Analytics
- BA or BS education (or equivalent) in marketing or related field
- Be challenged and have fun (we wouldn’t be here if it wasn’t fun and challenging)
- Fun in your work environment: we do tournaments, wine & cheese tastings, team bowling competitions, ice cream socials etc
10
Skills For Senior Digital Services Marketing Specialist Resume
- Three (3) years in digital marketing
- Comfortable working in matrix environment
- Manage assigned market accounts and implement affiliate marketing concepts to optimise assigned programmes
- Book additional exposure in with affiliate partners ensuring a positive ROI is delivered
- Manage affiliate budget for assigned accounts and assist with forecasting
- Provide weekly/monthly reporting and analysis of numbers
- Manage all account assets, including but not limited to banners, feeds, and imagery
- Track and increase online customer numbers and sales for IPC using digital tools and strategies combined with product and application campaigns
List of Typical Responsibilities For a Specialist Digital Marketing Resume
1
Responsibilities For Senior Specialist, Digital Marketing Resume
- Build rapport quickly and effectively with internal and external customers
- Demonstrated ability to work independently and in a “team oriented” environment
- Proven ability to excel in a fast-paced, entrepreneurial environment is extremely important
- Strong team player with a positive attitude – initiative, a sense of urgency, and “can do" attitude
- Fluent with digital and technical terminology and experience with content management systems and tools
- Measure effectiveness and efficiencies such as: portal adoption and compliance, cost savings and linkage to sales results
- Manage and continually improve the data warehouse to optimize the addressable market
- Interpret data, analyze results and actionable insights for quick and long-term improvements
- Passion for social media and search engines logics and algorithms
2
Responsibilities For Associate Digital Marketing Specialist Resume
- Familiar with tag management platform
- Partner with the Digital Marketing Manager to support the management of digital shelf for top 10 National Retail Accounts (i.e. Kroger, Albertson’s Co., Walmart, Target, etc.) , Amazon, regional retailers & sevenfifty.com. Areas of focus are
- Actively – and positively – persuade and rally consensus across multiple teams, partners and stakeholders
- Collaborates on leading all aspects of the creation of B2C brand storytelling and content strategies including: positioning, messaging, visual brand identity system and engagement strategies
- Create and execute development plans for new content including calendars, resource assignments, timelines/milestones and development roadmaps to ensure deadlines are met
- Familiar with web UX, UI and visual design process and best practices
- Define and articulate the “why” behind the content strategy and how each piece of content maps to key business objectives
- Prepare, author and give key presentations to teams, partners, agencies and stakeholders
- Communicate with digital marketing, senior leadership, and sales management on an ongoing basis regarding performance results, current initiatives, and course corrections being taken where appropriate
3
Responsibilities For Digital Marketing Comm Specialist Resume
- Identify, direct and manage external consultants and agencies in order to fulfill/implement programs
- Deep experience with interactive project management including: content definition, strategies for publishing (paid, earned and owned brand touchpoints), content creation, governance rules and label review processes, migration, sourcing and understanding traffic/usage metrics and SEO strategies
- Familiar with web development technologies, third party applications and platforms, and social media
- Create and manage "big picture" content strategy with a high level of energy and self-direction for successful project execution
- Strong interpersonal and teamwork skills – ability to work effectively and proactively with manager, peers, team, stakeholders, vendors and customers in country and across geographical boundaries; operates with high integrity, is productive under pressure, hands-on when needed
- Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and Google for Work (Slides, Sheets, Docs, Drive)
- Ideally has experience with one or more software languages ideally SQL, Python, Java, etc
- Excellent project management support
- Experience with HTML
4
Responsibilities For Senior Specialist Digital Marketing Resume
- Proven ability to organize and scrutinize a large quantity of data, interpret metrics and derive actionable insights
- Demonstrated ability to manage, execute and optimize digital campaigns successfully
- Develop, plan, and manage integrated campaigns across channels from launch to completion
- Develop, refine, update, and optimize content and campaigns around disciplines, products, and services including callouts, landing pages, videos, blog posts, ads, and other digital content on macmillanlearning.com
- Demonstrable understanding of marketing principles and digital marketing strategy including experience with key marketing channels (i.e. email, social, paid ads, etc.)
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.), and how each platform can be deployed in different scenarios
- Is a team player with the confidence to take the lead and guide other employees when necessary (i.e. strategy recommendations, content development, creation and editing of content, and online reputation management)
- Participate in the relationship with the agency that is developing, managing and hosting SAP’s Digital Catalogue, for the current “Gold” release, as well as future “Next Gen” developments
5
Responsibilities For Temporary Digital Marketing & Portfolio Specialist Resume
- Shows high level of ownership and ability to work in a fast paced environment
- Uses data to make recommendations and decisions
- Map and define business processes
- High command of English language, other languages an advantage
- Travel for meetings if needed
- Experience with online advertising and other software technologies such as Google Analytics, Google AdWords, Google Shopping, Facebook Business Manager, Amazon, The Trade Desk or other DSP, Tableau, Salesforce, Microsoft Office Suite, Google Docs, Adobe Analytics, etc
- Adaptable, proactive, and collaborative approach
- 8-year experience or above, preferably in in-house digital marketing, or top tier consulting firms, or top social media with experience on digital transformation
- Close attention to detail with big picture strategic thinking
6
Responsibilities For Marketing Specialist, Digital Resume
- Passionate and quick Learner
- A proactive mind and be able to take initiative
- Grow Etsy’s Affiliate programme, primarily across France, Spain, and Italy
- Drive revenue, achieve ROI targets, and maintain positive growth trends
- Work jointly with other Etsy teams to ensure that local activities are fully executed and aligned with central objectives
- Recruit only affiliates that are aligned with Etsy’s core values
- Continuously monitor performance across affiliate partners and run analysis to evaluate results, identify areas of potential improvement & growth opportunities, and execute accordingly
- Identify new opportunities for growth
- Optimize campaigns and plan/negotiate new ones
7
Responsibilities For Digital Marketing Specialist / Manager Resume
- Create, edit, and curate weekly affiliate communications that are brand-aligned
- Leverage online traffic analysis with various internal partners for longer term optimizations in regards of creation processes and maintenance for web pages and structures as well as optimization of the latter
- Develop and implement new concepts for online media and simulation
- Ensure and create an up-to-date and thorough database management. Manage projects and collaborate with online departments
- Have a purpose and a voice (we all have a role, but we’re all responsible for our future)
- Experience with automated email systems (i.e Cheetahmail, Silverpop/eMessage/IBM, Salesforce.com/Exact Target/Marketing Cloud, Act-on, Donor’s Edge, Campaign Commander, etc.)
- Global travel 25-35% in year one; approx. 20% in year two and beyond
8
Responsibilities For Digital Marketing Specialist, Affiliates Resume
- Basic knowledge of Adobe Creative Suites
- High attention to detail and propensity to take initiative
- Manage multiple deadline oriented projects with a positive attitude
- An acute focus on innovative campaigns/program/tactics/channels that successfully target key personas
- Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com, Eloqua, Google Analytics and other reports and dashboards
- A key contributor for campaign based predictive analytics and data insights
- Design, develop, implement and monitor program for roll-out
9
Responsibilities For Email / Digital Marketing Specialist Resume
- Train and mentor user groups as required
- Assisting in the development of online marketing and eCommerce strategy through the coordination of activities to maximize revenue and lead generation opportunities
- Leveraging web analytics to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialogs within target communities
- Assisting the Merchandising and Web Production teams on implementing onsite merchandising programs. Ensure all site links contain the proper tracking parameters
- Drive best practices and standardization concerning lead management processes across Thermo Fisher’s marketing automation, CRMs, and data systems
10
Responsibilities For Senior Digital Services Marketing Specialist Resume
- Manage reporting dashboards
- Utilize analytics to optimize the lead funnel across our divisions and regions
- Colleague products and discounts
- Bike to work and car purchase salary sacrifice schemes
- A wide choice of benefits to suit your lifestyle
- Car/allowance of £4k
- 30 days holiday
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