Senior Digital Marketing Resume Sample

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Bill Herman
12310 Micheal Ridges,  New York, NY
+1 (555) 838 5485

Work Experience


Senior Digital Marketing Specialist
05/2016 - PRESENT
Dallas, TX
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials
  • Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
  • Presenting recommendations to Marketing Manager. Developing and coordinating multimedia packages
  • Design and implement email marketing campaigns
  • Advise on best practices for email cadence, segmentation, and messaging
  • Manage the execution of emails, forms, and landing pages by working with internal teams and stakeholders
  • Optimize copy and landing page designs for promotional campaigns
Senior Digital Marketing Executive
10/2010 - 03/2016
Dallas, TX
  • Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI
  • Creatively leverage account-based marketing to reach target prospects
  • Work closely with the Search & Social Specialist to optimize PPC campaigns, including remarketing
  • Research and implement SEO recommendations by recommending changes to website, content, landing pages, and more to improve visibility in search
  • Responsible for maintaining a safe and healthy working environment, and to take reasonable care of their own health and safety at work and of all other staff
  • Experience in digital marketing
  • Familiarity with industry tools (Marketing automation platforms, social platforms, Google Analytics, Google AdWords, Bing, Moz, SEMRush, etc.)
  • Demonstrated knowledge of ranking factors and search engine algorithms
Senior Digital Marketing Mgr
06/2007 - 07/2010
Houston, TX
  • Up to date with industry trends and best practices
  • Experience working with cross functional teams in a fast-paced environment
  • Manage marketing automation system and processes, including lists, targeting, nurturing, and personalization
  • Manage internal projects from start to finish, including implementation, testing, and execution, keeping the project on schedule
  • Maintain a proactive approach to testing, using A/B testing and analytics to continuously hone and improve campaign performance
  • Set goals and execute, measure, test, revise, and report on them
  • Maintain website content using our CMS
  • Maintain sales app content and permissions

Education


Lincoln Memorial University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Clear and effective written and verbal communication skills and excellent interpersonal skills
  • Strong numerical and analytical skills with experience of setting up, monitoring and reporting on website performance using Adobe, GA or similar platforms
  • Strong Excel skills, experience with managing budgets and reports
  • Strong communication including excellent written, grammatical and editorial skills
  • Excellent communication skills, collaborative and able to work effectively with multiple stakeholders
  • Excellent communications skills (both verbal and written), and confident in writing, editing and crafting content for social media
  • Experience managing online marketing projects from concept to implementation, with solid project management skills

How to write Senior Digital Marketing Resume

Senior Digital Marketing role is responsible for interpersonal, marketing, analytical, digital, analytics, content, microsoft, web, attitude, design.
To write great resume for senior digital marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Digital Marketing Resume

The section contact information is important in your senior digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Digital Marketing Resume

The section work experience is an essential part of your senior digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior digital marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Senior Digital Marketing resume experience can include:

  • Good project management skills, with strong technical understanding of digital acquisition and retargeting ecosystem. Believes in Agile methodology
  • Strong analytical skills and data-driven thinking with solid knowledge of web analytics tools
  • Strong copywriting and grammar skills
  • Strong work ethic, personal accountability, good time management, and good interpersonal communication
  • Excellent positive and productive interpersonal, oral and written communication skills
  • Self-motivated and results-oriented with excellent communication and collaboration skills

Education on a Senior Digital Marketing Resume

Make sure to make education a priority on your senior digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Digital Marketing Resume

When listing skills on your senior digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical senior digital marketing skills:

  • Strong and effective communication (both written & oral) and interpersonal skills; ability to create and explain technical concepts in laymen’s terms
  • Solid writing, proofreading, and editorial skills
  • Strong MS Excel skills including the ability to use formulas, functions, pivot tables and charts
  • Excellent critical thinking skills and ability to process and analyze complex data sets to help make key business decisions
  • Process driven person with strong organization and presentation skills
  • Strong business and operational analytical skills

List of Typical Experience For a Senior Digital Marketing Resume

1

Experience For Senior Digital Marketing Specialist Resume

  • Intermediate HTML and CSS skills. Experience coding, testing, and deploying campaigns using Eloqua, ExactTarget, Hubspot or similar tools
  • Solid understanding of email and landing page performance metrics, with demonstrated rigor for testing and continuous improvement
  • Communicate effectively with marketing managers to ensure customer satisfaction
  • Constant attention to good user experience, with a critical eye toward email/web-based writing and design
  • Experience in driving key digital marketing strategies and concepts
  • 5 – 7 years’ experience in marketing, digital marketing, web management, or IT
2

Experience For Senior Digital Marketing Executive Resume

  • Implement and execute agency marketing campaigns including agency IC and methodology with a strong emphasis and digital and social channels
  • Manage projects for web-related initiatives, ranging from small UX/UI challenges to larger design and user experience overhauls
  • Assist with user person definitions for new web experiences and help execute, build out, and/or gain insights captured from usability (A/B) testing
  • Experience with web analytics reporting tools such as Google Analytics as well as SEO/SEM best practices
  • Analyse all digital marketing activities to understand the detailed performance and effectiveness of each campaign
  • Collaborate with Marketing department, external agencies and analytics team to test personalized experiences and deliver actionable results
  • 3-5 years experience in online marketing
  • Liaise with Media Buyers and Regional Marketing Managers to ensure digital budgets are allocated towards the most cost efficient and effective channels
  • Has work experience in advertising agency
3

Experience For Senior Digital Marketing Strategist Resume

  • Digital marketing experience required
  • Maintain strong knowledge of online advertising, retail/eCommerce, and competitive trends
  • Experienced in accurate management of a large budget to daily, weekly, and monthly targets and forecasting performance trends
  • Strong understanding of email and social best practices
  • Solid understanding of database management
  • Experience in SEO principles (including Local SEO), optimization variables, and metrics
4

Experience For Senior Digital Marketing Mgr Resume

  • Experience with Conductor, Google Search Console, and web crawling software
  • Experience managing the digital product development and delivery of direct to consumer web or mobile applications
  • Use analytics-–often in partnership with marketing operations--to continuously audit and improve digital experiences and outcomes
  • Experience using a Content Management System to update a website (Drupal)
  • Previous marketing automation experience
5

Experience For Senior Digital Marketing Partner Resume

  • A passion for executing excellent work with measurable results
  • Experience in creating webpages on a Content Management System (CMS), ideally on Vignette and/or WCM
  • An active user and advocate of social media with experience of social media platforms, including, and not limited to LinkedIn, Twitter, Facebook and YouTube
  • Digital marketing experience
  • Experience managing email and/or automation programs
  • 5 – 7 years of experience in Digital Marketing
6

Experience For Senior Digital Marketing Tech Resume

  • Experience required
  • B2B experience would be ideal
  • Resolve concerns on significant matters. Devise creative and effective solutions. Propose and collaborate on technology and product updates
  • Evaluates end-to-end customer experience across multiple channels and customer touch points
  • Optimizes user experience, creates web pages, and creates website content and style guide
  • Excellent communicator, team player, creative thinker with an ability to use data to inform all decisions
  • Experience with third party ad serving tools (Doubleclick, Atlas, etc)
  • Proven ability to interact with internal teams and external business partners (digital / creative agencies, media agencies, production houses)
  • Experience with digital analytics platforms (Adobe Analytics, Google Analytics)
7

Experience For Senior Digital Marketing Trafficking Manager Resume

  • Excellent written/verbal communication; ability to convey technical concepts to stakeholders
  • Proven ability to manage multiple programs in a fast-paced environment
  • Copywriting/Editing – Write, edit and curate/coordinate Digital Marketing copy for website, landing pages, emails, advertising and supporting print materials
  • Managing campaign reporting tools, compiling reports and presenting results to clients
  • Executing SEO for client websites and communicating efficient SEO strategies, tactics and reporting
8

Experience For Senior Digital Marketing, Kindle Resume

  • Executing social media advertising campaigns and reporting on results
  • Auditing jobs posted and monitoring remaining inventory and budgets
  • Pulling job board performance reports, analyzing results and making recommendations
  • Developing and presenting social media strategies
  • Executing PPC (SEM) campaigns on behalf of clients and reporting on results
  • Advising marketing and BU leaders on best use of online tools to drive traffic to MSD products, and secure leads for MSD products
  • Working knowledge of common programming languages (HTML, CSS, JavaScript, Flash, etc.)
  • Bring key components of strategic initiatives through marketing and regulatory review (ETQ) to ensure efforts meet compliance, legal and regulatory needs
  • Troubleshooting any issues that arise with sources of data, job posting platform or job board sites
9

Experience For Senior Digital Marketing Innovator Resume

  • Researching new potential job board partners and arranging test trials
  • Arranging purchase of resume database access, banner advertising and email list rentals
  • Managing additional online marketing projects, as needed
  • Understanding of Email Marketing strategy with knowledge of recent technological impacts
  • Understanding of Search Engine Marketing
  • Leveraging Insight Analytics and marketing automation capabilities to personalise content promotion
  • Working with the Digital Marketing Manager, explore new search and social capabilities, platforms, trends and promote adoption across the region
  • Managing all email strategy end-to-end across all US Markets
10

Experience For Senior Digital Marketing Resume

  • Understanding of ESPs and of industry trends
  • Managing website content and strategy
  • Planning and execution of Annual Digital Brand plan for the Hair & Skin categories with full management of overall Digital budget
  • Managing Creation, scheduling, and approvals of email and social campaigns
  • Collaborate with the marketing team to integrate social media campaigns into other marketing efforts including websites, content marketing, SEO and PPC
  • Implements all website updates, including publishing new content and updating existing content
  • Manage affiliate channel marketing program including day-to-day management, performance tracking, and channel growth
  • Evaluate emerging technologies, including negotiation of pricing/terms, relationship management with those vendors, and campaign execution

List of Typical Skills For a Senior Digital Marketing Resume

1

Skills For Senior Digital Marketing Specialist Resume

  • Excellent communication skills and the ability to form excellent relationships with internal and external stakeholders
  • Strong decision-making skills required
  • Strong presentation and consulting skills along with the ability to read, write, and speak English
  • Solid computer skills, including MS Excel, web analytics and Google Ad words
  • Project management experience with demonstrated ability to prioritize and manage multiple on-going projects
2

Skills For Senior Digital Marketing Executive Resume

  • Strong Google Analytics skills
  • Able to build strong relationships and collaborate effectively in a large matrix organization and also with vendors and agencies
  • Strong project management skills with technical and business acumen and proficient in Microsoft Office suite
  • Effective and clear written and verbal communication and presentation skills
  • Strong analytical skills with a goal-oriented attitude
  • Strong co-ordination and interpersonal skills; creative and attention to details
3

Skills For Senior Digital Marketing Strategist Resume

  • Strong analytical, communication (oral and written) and presentation skills
  • Excellent interpersonal, presentation and project management skills
  • Proven experience in developing, managing and executing B2B digital marketing programs – 3+ years
  • Experience managing successful social media campaigns, and a solid understanding of social marketing
  • Proven experience using marketing automation tools such as Salesforce Marketing Cloud, Exact Target, HubSpot, Eloqua, Pardot, or Marketo required
  • Proven experience writing and editing in a marketing, communications, and/or sales environment
  • Proven experience in digital marketing campaigns and programs, delivering created pipeline and quota achievement for sales counterparts
  • Proven work experience as a Marketing Associate, Marketing Assistant or similar role
  • Demonstrated experience developing and nurturing social media campaigns
4

Skills For Senior Digital Marketing Mgr Resume

  • Experience with and strong understanding of retargeting as a display tactic
  • Proactive and self-motivated work style with proven ability to manage multiple projects and changing priorities
  • Experience in digital marketing, preferably with financial services experience
  • Solid experience in managing brand social media platforms
  • Exceptional organization, writing, project management and verbal communication skills
5

Skills For Senior Digital Marketing Partner Resume

  • Strong attention to detail and ability to prioritize workflow according to team and company needs
  • Strong understanding and experience in SEM/SEO/PPC strategies, analytics
  • Demonstrated experience with web troubleshooting, problem identification and resolution
  • Proven experience in content management systems, web best practices
  • Previous experience in digital marketing and / or content creation with a strong interest in fashion
6

Skills For Senior Digital Marketing Tech Resume

  • Proven experience as a technology-based marketing communications professional
  • Effectively coordinate multiple projects at once and meet tight deadlines is required
  • Quickly learn new skills and take on additional responsibility
  • Organized with a strong attention to detail; ability to multi-task and prioritize assignments
  • Developing rapport with colleagues and maintain strong working relationships
  • Marketing and/or eCommerce experience required, preferably with a multi-channel retailer
  • Experience managing e-mail marketing campaigns and developing and optimizing landing pages for email, PPC campaigns or organic search
  • Experience in online marketing, managing budgets and achieving revenue targets
  • Experience in-house or in a services company designing and executing marketing campaigns
7

Skills For Senior Digital Marketing Trafficking Manager Resume

  • Experience implementing and managing marketing automation tools for teams
  • Experience developing and executing customer marketing campaigns
  • Solid knowledge of setting up and optimizing display advertising campaigns on Google Display Network and Facebook
  • Previous experience with bidding platforms, online analytics packages, third-party tracking and reporting suites
  • Experience with email marketing, lead nurturing, marketing automation, analytics
  • Experience with advanced SEO techniques, tracking/reporting tools, algorithms, analysis and ranking factors
  • Experience quantifying marketing and SEO impact, and creating alignment with overall business goals/initiatives
  • Experience with debugging and writing java script in page, and adding events
  • Proven record of utilizing classical and innovative marketing practices and techniques
8

Skills For Senior Digital Marketing, Kindle Resume

  • Excellent understanding of digital and social platforms(Instagram, Twitter, LinkedIn, Facebook) – including measurement and analytics
  • Marketing operations, email, and/or consultative technical sales experience working with customers
  • Strong understanding of A/B testing, funnel optimization, traffic analysis, and personalization
  • Experience managing digital marketing budgets in a programmatic environment
  • Related experience required in marketing or digital marketing capacity
  • Experience with digital marketing tools and services including but not limited to DoubleClick, Adobe Analytics and Ensighten
9

Skills For Senior Digital Marketing Innovator Resume

  • Previous experience running remarketing and nurture campaigns
  • Hands on experience executing within marketing platforms such as HubSpot, Marketo, Salesforce, or Eloqua
  • Experience utilizing and organizing large amounts of data
  • Experience directly managing digital marketing accounts without agency assistance
  • Experience designing and coding for email or websites
  • Skilled in applying critical thinking to evaluate and recommend the potential application of new ways to engage audiences through digital channels
  • 5 – 7 years’ experience in marketing, online marketing, web management, or IT
  • Experience managing digital projects and achieving key deliverables
10

Skills For Senior Digital Marketing Resume

  • Three years relevant experience in project management, advertising, or marketing is required
  • Proactively provide vetting of experience briefs (audience sizing, feasibility, etc.)
  • Possesses strong grasp of current marketing tools and strategies and can lead integrated digital marketing campaigns from concept to execution
  • Utilize proven tactics such as but not limited to: link building, improvement of existing content, and creation of new content, to improve SEO results
  • Experience managing social media and digital marketing in-house or at an agency
  • Past experience with social media tools & publishing platforms, and event marketing tools (i.e. Hootsuite, Sprinklr, Eloqua, Tableau etc.)
  • Support more junior members of the marketing team through their experience with custom reporting needs and other adhoc analytics requests
  • Experience with simple website development, such as HTML, CSS, and other tools, as well as working knowledge of Adobe Photoshop
  • Experience in delivering digital campaigns

List of Typical Responsibilities For a Senior Digital Marketing Resume

1

Responsibilities For Senior Digital Marketing Specialist Resume

  • Planning and implementing tactical social media campaigns – community/channel management, channel audits, influencer outreach, generating content, online contest, Tweet chats and developing interactive content
  • Highly creative with strong marketing copywriting skills and experience designing or editing graphics
  • Strong experience creating and managing landing pages, marketing emails and Facebook ads
  • Great attention to detail and project management skills, including balancing multiple projects at the same time and meeting deadlines
  • Demonstrated experience with the most common digital marketing tools (Adserving, Salesforce, Social Management platforms…)
  • Work in tandem with Database and Marketing teams to ensure appropriate audiences are reached effectively at the optimal times with the ideal message
  • Excellent email marketing, social, mobile and campaign experience is essential
2

Responsibilities For Senior Digital Marketing Executive Resume

  • Experience with A/B and multivariate testing and optimizing digital marketing content/components based on test results
  • Previous experience training individual contributors on new platforms, technologies, and optimization best practices
  • Previous experience executing digital marketing campaigns
  • 2-5 years experience in Adobe Target or other Optimization Tool
  • Support WE executives with strong thought leadership by geography and sector
  • Experience with Salesforce, Exact Target, Responsys or similar systems
  • Designing and launching A/B and multivariate testing of web pages
  • Monitoring and applying industry trends to keep Experian Data Quality ahead of the curve
3

Responsibilities For Senior Digital Marketing Strategist Resume

  • Participating in social media support at client events, tradeshows
  • Leading larger projects and campaigns on behalf of clients
  • Participating in new business pitches and preparation of presentation decks
  • Supporting with digital data analytics (Google analytics)
  • Working knowledge of research tools (comScore, Nielsen, eMarketer, etc.)
  • Act as the owner for FMSU marketing technology including our marketing automation platform, sales asset management tools, and video editing software
  • Strategy development to ensuring flawless digital execution and delivery of customer marketing campaigns and programs in support of Digital marketing plans
4

Responsibilities For Senior Digital Marketing Mgr Resume

  • Research and recommend plans for optimizing datacard.com to accommodate rapidly increasing mobile visitors and marketing opportunities
  • Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging to reach/surpass projected KPI's
  • Work with appropriate Marketing and Merchandising team members to identify and position key selling themes/products to maximize website
  • Engages in discussions with client-facing professionals and marketing team members to determine marketing and communication needs
  • Evaluate business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities
5

Responsibilities For Senior Digital Marketing Partner Resume

  • Knowledge of marketing including: Marketing channels, Conversion funnels, and Ecommerce
  • Assist with user group meetings, presenting best practices and providing user training
  • Management of retargeting and other audience based advertising campaigns
  • Manage and assist with the execution of marketing automation, marketing technology, and CRM implementations (Salesforce)
  • Gather business, marketing and technical requirements for web projects; act as liaison between marketing, vendors and web developers
  • Plans and executes all web, SEO/SEM, marketing database, social media and display advertising campaigns
  • Evaluates emerging marketing technologies. Provides thought leadership and perspective for adoption where appropriate
  • Works with Thermo Fisher Scientific Commercial Marketing and EMEA Marcom teams to execute Eloqua campaigns to support marketing objectives in EMEA
  • Supports the Commercial Marketing team to drive digital Marketing activities with the Tier 1 Channels in EMEA
6

Responsibilities For Senior Digital Marketing Tech Resume

  • Represent APAC Digital Marketing Shared Services in market and partner closely with local Go-To-Market marketing and sales teams
  • Responsible for developing best practices for execution and driving efficiency
  • Devise and manage Digital Marketing strategy: align digital marketing strategy with business objectives and innovate and plan for optimal efficiency
  • Plans and executes digital marketing campaigns, including web and SEO/SEM
  • A graduate of Communications, Marketing, Public Relations, Advertising
  • Develop and implement sustainable content marketing strategies using Pardot
7

Responsibilities For Senior Digital Marketing Trafficking Manager Resume

  • Uses knowledge of design concepts and software to produce marketing content to be used in digital formats including web, email, and social media
  • Works collaboratively with Marketing Team to develop, implement, and deploy marketing strategies and consistent brand standards
  • Provides marketing support to the Bank lenders and other client-facing professionals
  • Learn and comply with all Bank regulations, including the Community Reinvestment Act, Bank Secrecy Act, Fair Credit Reporting Act, etc
  • Knowledge of principles and methods of marketing and branding strategy and tactics
8

Responsibilities For Senior Digital Marketing, Kindle Resume

  • Excels in strategic targeting tactics and bid optimization of SEM campaigns in paid search or paid shopping channels
  • Familiarity with programmatic pricing models – particularly CPM, CPC, CPA and revenue share – and advertising technology contracts and RFPs
  • Represent APAC Digital Marketing on global digital marketing functional teams within areas of digital focus
  • Write and develop a variety of digital content assets that drive action ranging from landing pages, email blasts, and social media posts
  • Work with internal copywriters to draft, proof and test campaign assets, including email creative, landing pages and forms
  • Develop and execute new strategies to gain and retain customers by improving our sales funnels across all digital marketing channels
  • Develop, plan, coordinate, and execute overall digital marketing strategy for the FMSU business in support of corporate and BU marketing goals
  • Responsible for curating the LiveWorx database and expanding net new contacts to nurture
9

Responsibilities For Senior Digital Marketing Innovator Resume

  • Digital Campaigns – Develop, implement, track and optimize in-house Digital Marketing campaigns across all Digital Marketing channels
  • Collaborates with marketing leadership to assist in the development of key annual marketing campaigns
  • Provide marketing automation training to new admins and employees
  • Work with Ticketmaster Product Support and the Training team to ensure the delivery of Digital Marketing solutions to client satisfaction
  • B.A./B.S. in marketing, marketing communications, or related field
  • Proficiency with direct response principles and practices, including marketing automation techniques
10

Responsibilities For Senior Digital Marketing Resume

  • Proficient with HTML and an understanding of other web technologies including Java and Ajax
  • Interest in working with highly technical accounts
  • Extensive reporting and analysis of results to drive future optimizations
  • Work with merchandising to identify key trends or products that can be utilized for new acquisition audiences and offers
  • Own management of co-marketing programs with 3rd party brands
  • Define digital channels strategies. Document and manage a continuous and well documented testing plan

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