Senior Marketing Resume Sample

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Christ Dibbert
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Work Experience


Senior Marketing Analyst
06/2016 - PRESENT
Detroit, MI
  • To be APAC’s point of contact (both with the global team and the APAC team), for data quality management, funnel metrics and SFDC/Qliksense reporting
  • Assists in developing and executing strategic marketing plans, including situation analysis, target audiences, objectives, strategies, tactics and budgets
  • Take on people management responsibilities of 6-7 people, allocating resources, building capabilities and developing core teams within the category and not least marketing functions
  • Lead business reporting and analysis for the portfolio across Retail, Away From Home, and eCommerce channels, including weekly scorecarding and performance updates, Period Operating Reviews, and Annual Situation Analysis
  • Identify critical drivers of business and partner with manager to identify and implement optimization tactics to hit and exceed annual performance targets
  • Lead field and customer sampling programs to drive trial and awareness with consumers
  • Manage execution of allied Craft brand relationship including field marketing, sampling, and trade initiatives; bi-weekly reporting
Senior Marketing Associate
03/2011 - 02/2016
Detroit, MI
  • Support commercialization of field and customer marketing initiatives within field and AFH teams
  • Manage commercial budget and reallocate funding as necessary to ensure highest ROI on initiatives
  • Contributes to the development of strategic marketing plans; using knowledge of the client/marketing/event, actively provides input on situation analysis, target audience, objectives, strategies, tactics, and budget
  • Works to move the plan forward in an autonomous manner and leverages knowledge and experience in daily decision-making
  • Acts as an advisor and consultant as needed throughout the planning and execution phases
  • Utilizes knowledge in specific business domain(s) and industry to provide operating context for analysis and business problem solving
  • Viewed as analytics expert in specific business area(s)
  • Frames and structures cross-departmental problems with minimal supervision
Senior Marketing
04/2005 - 01/2011
New York, NY
  • Support of core metrics and key performance indicators for business, leading and lagging indicators and related historical performance
  • Create highly polished new business presentations and proposals that differentiate JLL from the competition
  • Develop customized design solutions to reinforce key sales messaging at the new business pursuit level
  • Drive improved pitch and proposal results by tracking win/loss outcomes and adjusting approach as needed
  • Explore unique presentation tools and techniques to enhance the competitive position
  • Influence presentation story structure and visual engagement methods to differentiate at the point of sale
  • Maintain library of completed pitches and proposals and baseline in printed and electronic formats
  • Research and implement technology to differentiate JLL – develop and optimize content for these channels
  • Analyzing the competitive environment and future trends (Industry, Sales, Financial), extracting actionable insight from data to provide clear recommendations to senior leaders

Education


Upper Iowa University - Waterloo Center
1999 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Excellent verbal and written communication skills; and strong presentation skills
  • Outstanding people-management skills and strong relationship-building skills
  • Proven ability to communicate effectively utilizing outstanding writing skills, including long and short form content, newsletters, blogs and social media
  • Demonstrated analytical, critical thinking and problem-solving skills including experience
  • Strong writing skills, as evidenced by previous experience, ideally in a business setting
  • Excellent communication skills and experience presenting findings to stakeholders
  • Excellent computer skills with experience using the Microsoft Office Suite

How to write Senior Marketing Resume

Senior Marketing role is responsible for analytical, excel, presentation, interpersonal, microsoft, business, marketing, advanced, organizational, sql.
To write great resume for senior marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Marketing Resume

The section contact information is important in your senior marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Marketing Resume

The section work experience is an essential part of your senior marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Senior Marketing resume experience can include:

  • Strong communication/interaction skills – cross-functional influencer with demonstrated ability to network effectively at all levels within the organization
  • Technical production skills are necessary and require a demonstrated ability to effectively use Adobe Creative Suite and Microsoft Office
  • Excellent communication skills (verbal and written). Creation of compelling presentations and effective communication of recommendations
  • Strong, proven analytical skills Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Demonstrates strong time management and organizational skills with the ability to oversee the management of multiple projects in a fast-paced environment
  • Excellent quantitative and analytical skills with demonstrated success in analytic roles

Education on a Senior Marketing Resume

Make sure to make education a priority on your senior marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Marketing Resume

When listing skills on your senior marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical senior marketing skills:

  • Strong written/verbal communication skills, including proven experience in copywriting for demand generation and B2B audiences
  • Strong mathematical, analytical, and organization skills and problem solving skills
  • Clearly demonstrated business-related problem solving skills and organizational skills
  • Strong project management skills. Exceptional written and oral communication skills are also essential
  • Strong communication skills required to work effectively with internal and external clients and with all levels of management
  • Excellent communication and presentation skills; ability to communicate effectively with other areas of the business

List of Typical Experience For a Senior Marketing Resume

1

Experience For Senior Marketing Analyst Resume

  • Work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively
  • Responsible for identifying marketing insights needs and effectively applying the insights to deliver strong marketing activation plans
  • Effective writing, editing, communication and interpersonal skills required
  • Demonstrated problem solving skill with experience providing business insights and recommendations from data sets
  • Excellent writing skills, editing ability and command of grammar
  • Critical thinker and demonstrated problem solving skills
  • Excellent critical thinking, quantitative and analytical skills
2

Experience For Senior Marketing Associate Resume

  • Good problem solving skills in a sometime ambiguous environment
  • Exhibits solid written, verbal and non-verbal communication skills
  • Experience with reporting tools such as Power BI, Webfocus or Business Objects.Track record for building strong and effective relationships with stakeholders
  • Excellent interpersonal skills.
  • Excellent time management skills, with ability to manage analytics needs across a portfolio of clients under tight deadlines
  • Strong communication skills, both verbal and written, with the ability to communicate detailed forecasts to non-technical stakeholders
  • Excellent verbal and written communication skills in both English and Mandarin/Cantonese
3

Experience For Senior Marketing Director Resume

  • Outstanding spoken and written communication skills
  • Establishing and effectively managing expectations amongst practice leadership 
  • Provide a clear vision and direction to the India brand team, measuring and effectively managing the team against objectives and department KPIs
  • Proven experience in email marketing, messaging, and call-to-action
  • Continually optimize the landing page and funnel experiences to strive for higher volume and margins with ongoing optimization for every customer experience
  • Marketing experience, experience in a startup environment is beneficial
4

Experience For Senior Marketing Manger Resume

  • Interact internally and externally with executive level management requiring negotiation skills of extremely difficult matters
  • Demonstrated experience in messaging, integrated plan development, content development and campaign development/execution across a variety of mediums
  • Develop, create and specify advertising copy and layout recommendations for client approval to cost effectively meet the objectives and meet client approval
  • Participate in project planning & prioritization meetings, stakeholder meetings and data prioritization meetings
  • Nice to have scripting skills
  • Understand the function and role of digital and social channels to effectively plan content designed for acquisition and engagement
  • Effectively communicate outputs of complex analyses to at appropriate level
  • Track record for building strong and effective relationships with stakeholders
  • Project management skills and the ability to identify key milestones and collaborate with other groups to drive results
5

Experience For Senior Marketing Comm Specialist Resume

  •  Work effectively both independently and as a member of a cross functional team
  • Experience in an analytical role, with proven ability to translate insights into action
  • Work collaboratively with customer insights team on customer research and campaign test plans to ensure campaigns are targeted and budgets effectively utilized
  • Experience Three (3) to five (5) years related experience
  • Demonstrated experience with business intelligence software, ERP and CRM systems and data research and analysis
  • Capable to speak effectively before groups of all levels throughout the organization
  • Hands-on experience with Salesforce.com CRM experience, including creating custom reports, special views for Sales
6

Experience For Senior Marketing Associate, Lead Nurture Resume

  • Extreme attention to detail, time management, organization skills
  • Analyzing results, spotting trends, and re-prioritizing and refining processes as needed to improve revenue cycle performance
  • Marketing Strategy/strategic thinking and planning experience
  • Analysing and augmenting suspect and customer data to create new ways to target and prioritise campaigns
  • Manipulating and analyzing large data sets along with excellent data presentation/communication
7

Experience For Senior Marketing Technologist Resume

  • Ensuring that branding and client experience is consistent for all projects and initiatives
  • Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
  • Experience measuring and reporting website metrics with Google Analytics or similar, business modeling, forecasting and planning for marketing functions
  • Demonstrated cohesive end-to-end thinking in defining, creating and executing campaign and creative testing
  • Experience with developing and deploying reporting and analytical dashboards using Tableau and MicroStrategy
  • Global: Brand Marketing categories, Brand marketing strategy, eCom UX/ CX, CRM, Retail Marketing, GTM/Merchandising, Digital experience
8

Experience For Senior Marketing Associate, Demand Generation Resume

  • Good understanding of Business Intelligence and Tracking technologies (Business logging, DataWareHousing, Hadoop etc.)
  • Proven track record of successfully managing branding, marketing strategy, marketing campions sales promotion activity and etc
  • Work experience, including 8 years working directly in marketing role
  • Very good knowledge of marketing, especially performance marketing, SEO & brand marketing
  • Keen aptitude for improving marketing performance using solid data analysis to identify material business opportunities
  • Experience applying rigorous, financially-rooted decision-making to guide optimization of marketing efforts
9

Experience For Senior Marketing Developer Resume

  • Experience working specifically in a business intelligence or marketing systems focused role preferably related to digital marketing and web analytics
  • Experience defining and implementing digital marketing programs and campaigns is required
  • Lead high priority enterprise - wide initiatives, collaborating across the organization, setting clear direction and influencing senior management
  • Experience standardizing, transforming, and using statistics to analyze large data sets to build insights
  • Experience in strategy consulting or business intelligence supporting a marketing department
  • Experience establishing and managing agency relationship and marketing activities
10

Experience For Senior Marketing Insights Analyst Resume

  • Experience working with marketing technology platforms for market automation, ad serving, dynamic tag management, personalization and content management
  • Experience creating and manipulating promotion forecasting models to assess financial liabilities
  • Experience in planning marketing strategies, advertising campaigns, and successful product awareness efforts
  • In semiconductor industry or previous experience with data analysis and trending, including forecasting
  • Experience using marketing platforms such as Exact Target, Omniture, to deliver online marketing and communications campaigns
  • Demonstrable experience leading and managing successful online and offline marketing campaigns
  • Experienced in creating corporate branding and overseeing the production of creative assets
  • Strong understanding of business strategy, marketing planning tools and processes

List of Typical Skills For a Senior Marketing Resume

1

Skills For Senior Marketing Analyst Resume

  • Proven ability in effectively collaborating with multiple teams through thought partnership and excellent communication skills
  • Excellent communications skills, both verbal and written; effectively facilitates cross functional communications
  • Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel
  • Strong presentation skills - experienced presenter in group setting to both technical and business audience
  • Successful experience in working effectively with various groups within a company and a proven ability to provide guidance and direction to peers
  • Strong experience working effectively across teams
2

Skills For Senior Marketing Associate Resume

  • Communication Skills: able to communicate effectively with senior management and marketing managers
  • Excellent verbal and written communication skills. Skilled in knowledge and use of English grammar
  • Proven project management skills across multiple projects at once with strong attention to detail
  • Manipulating and analyzing large data sets and poses excellent interpersonal, communication, and problem solving skills
  • Data mining and modeling skills (e.g., regression, segmentation, machine learning, MCMC, Bayesian, cross-validation)
  • B2B marketing experience; Proficient writing/editing skills
3

Skills For Senior Marketing Director Resume

  • Excellent writing, editing, formatting, analytical and oral communication skills
  • Advanced SQL skills including extensive experience querying large, complex data sets
  • Strong of Microsoft Excel/Programming Language and demonstrated experience in modeling, analysis and research
  • Manage multiple priorities effectively, problem solving, obtaining consensus required
  • Experience in managing a large budget and P&L - Ability to work effectively in dynamic, rapidly changing, team-based environment
  • Strong Excel skills to produce and manage scorecards and dashboard for reporting key marketing performance metrics
  • Excellent time management, decision-making, interpersonal, presentation, organizational and problem-solving skills
  • Good analytical and writing skills, multi-tasking, detail-minded and self-motivated with ability to work independently under pressure
4

Skills For Senior Marketing Manger Resume

  • Your solid verbal and written communication skills, including the ability to interact with various levels of management from different functions
  • Proven project management and organizing skills. Able to coordinate multifaceted projects and deliver them on schedule. Attention to detail
  • Strong problem solving / Analytical Skills/Process Improvement Mindset
  • Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex, fast-paced environment
  • Advanced skills in tracking plan effectiveness
  • Excellent communication skills including oral, written and presentational
5

Skills For Senior Marketing Comm Specialist Resume

  • Excellent relationship-building and interpersonal skills; ability to collaborate across departments and organizations
  • Strong problem solving skills and high attention to detail
  • Strong experience in Marketing and Events experience (in-house or with an agency)
  • Excellent creative skills and the ability to art direct for program collateral, florists and catering personnel
  • Strong analytical skills and quantitative mindset with understanding of basic statistics (e.g. correlation versus causation)
  • Excellent 360 communication skills and ability to accept and deliver feedback in a positive and motivating way
  • Highly proficiency in using the Microsoft Office suite with very strong Excel skills
  • Excellent interpersonal skills with ability to apply tact and diplomacy
  • Good organization skills and practices, both personal and team-oriented
6

Skills For Senior Marketing Associate, Lead Nurture Resume

  • Strong written and verbal communication skills; ability to present data stories in a clear, concise manner
  • Strong interpersonal communications skills and a can-do attitude with a desire to learn
  • Demonstrated skills in the creation and moderation of social network sites, communities and/or groups
  • Demonstrated skills in Social Media applications (WordPress, Instagram, Twitter, Facebook, Linkedln and YouTube) are required
  • Demonstrated skills in B2B message development, content creation for all mediums, digital marketing, and sales support
  • Amazing client management, business communication and relationship building skills
  • Outstanding listening and collaboration skills
7

Skills For Senior Marketing Technologist Resume

  • Experience with state of the art computer-generated decision support modeling, extensive experience in summarizing and analyzing marketing data
  • Proven experience with B2B marketing strategies measuring a broad range of marketing activities
  • Experience in Marketing and / or Retail Marketing, strong interest in marketing
  • Experience with focus on business and/or marketing analytics, including data management/programming experience
  • Experience in Marketing. Proven success in marketing and marketing management
  • Experience working with agency/client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
  • Proven experience hiring, developing, and growing design talent
  • Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
8

Skills For Senior Marketing Associate, Demand Generation Resume

  • Experience marketing in the asset management industry or an equivalent combination of training and experience
  • Experience leading digital initiatives with 3-5 years demonstrated focus on marketing technology integration, preferably in e-commerce channels
  • Your SQL and related data extraction skills for extracting and processing big and small data
  • Your knowledge of statistical and data science programming skills, including SAS, R, and Python
  • Strong understanding of data warehouse concepts and experience working with large data sets
  • Exceptional reporting skills; including MS Excel, MS Word and MS PowerPoint
  • Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe Analytics)
9

Skills For Senior Marketing Developer Resume

  • Experience with campaign copywriting, design and execution, ideally with a strong focus on email marketing execution and related processes
  • Prior experience working in a virtual team setting
  • Revamp end to end servicing experience for LOC customers which include servicing communications and digital/Mobile experience
  • Experience in advertising agencies or similar marketing experience in a brand planner/strategy role
  • Proven track record of developing solid relationships at all levels within the carrier marketing organizations
  • Experience within a subscription business and reporting on key metrics (e.g. new subscribers, churn rates etc.) and marketing effectiveness
10

Skills For Senior Marketing Insights Analyst Resume

  • Solid understanding and experience with fundamental statistical concepts like Multiple Regression, Time Series, Clustering
  • Quality assurance of output developed by the engineering team and validation of web reporting enhancements/changes (data validation, etc)
  • Build and collaborate work plans, effectively communicating progress to stakeholders at multiple levels, including those external to the organization
  • Experience with Adobe Marketing Cloud platforms: Adobe Experience Manager (AEM), Adobe Target and Adobe Social
  • Proficiency in statistics (regression) and statistical package programming skills (R, SAS)
  • Advanced skills in analytics presentation building
  • Prior experience in marketing discipline

List of Typical Responsibilities For a Senior Marketing Resume

1

Responsibilities For Senior Marketing Analyst Resume

  • Creates statistical and analytical models to support sales-generating business initiatives, including prospecting and retention, Leverages programming languages such as SQL, VBA and SAS, R or SPSS to mine large complex databases to provide insights and answer key questions.
  • Excellent verbal, written and oral communication skills, including leading discussions and presenting in front of large groups
  • Strong attention to detail with attention to follow-through while being highly organized and efficient with time management skills
  • Strong in written and verbal skills
  • Excellent project management skills: Ability to handle multiple tasks and meet deadlines
  • Sporting goods/Fitness industry experience required
  • Experience working in a fast paced, team environment. Ability to respond quickly to changing priorities and competently manage multiple projects at once
  • Proven experience with large-scale data analysis, business intelligence applications, and other advanced business reporting tools (i.e. Tableau, R, etc.)
  • Manage analytical processes to effectively deliver timely, insightful and actionable analyses in support of Quill Marketing channels
2

Responsibilities For Senior Marketing Associate Resume

  • Experience in a business to business environment including development of solid business acumen
  • Advanced skills in publishing regular updates on data findings and trends
  • Advanced knowledge of data mining tools and database software packages with expert Microsoft Excel skills
  • Proven capability on project management and leading the virtual team, and good team work sprint
  • Proactive and self-motivated work style with proven ability to manage multiple projects and changing priorities in a fast paced environment
  • Business Intelligence Skills that include proficiency in SQL Reporting Services and knowledge of SQL
  • Experience in effective reporting and implementation of digital sales funnel
3

Responsibilities For Senior Marketing Director Resume

  • Demonstrates experience in direct response marketing strategy development and execution
  • Experience in market research & analysis in roles with hand on experience, and support of marketing or business partners
  • Knowledge of marketing processes, how products are developed, and P&L skills
  • Prior experience in marketing analytics role
  • Financial management and reporting skills
  • NICE TO HAVE previous banking or financial services industry experience; would consider former healthcare or insurance industry experience
  • Act as the strategic resource / liaison for Core Banking Group and specific divisions as assigned. Effectively manage and maintain these relationships
4

Responsibilities For Senior Marketing Manger Resume

  • Marketing experience, healthcare experience required
  • Prior experience with marketing tools (Salesforce, Hubspot, Drupal or similar tools)
  • Effectively gather, document, and translate business requirements into rules and supporting data models
  • Easily picks up new technology, superior analytical skills with emphasis on logical and practical solutions to problem solving, and creative/curious thinker
  • Experience in an analytical role, with proven ability to translate insights into action
  • Drive consumer/channel matrix management and ensure that proper tools are available to effectively implement the concept-to-consumer plan
  • Experience with SEO optimization and inbound traffic growth. Google Analytics experience required
  • A solid mix of right and left brain capabilities: strong analytical and creative ability
5

Responsibilities For Senior Marketing Comm Specialist Resume

  • Aspiring Excel Genius- significant experience organizing and correlating data using Excel tools such as VLookups, Pivot Tables, etc
  • Bring good judgment, discretion and stress management to crisis situations, knowing when to escalate issues and how to diffuse them with professionalism
  • Marketing experience in a business-to-business (B2B) environment
  • Experience with mining and modeling large data sets and applying advanced analytics methods for end user clustering and segmentation is required
  • Experience conducting marketing analysis and evaluating the results of marketing programs
  • Relevant online marketing experience with an emphasis on testing, reporting, and measurement
  • Analyze the effectiveness of marketing campaigns and tactics by measuring and tracking metrics such as CTR, conversion rates, open rates, pull through and ROI
  • Experience working in marketing with a focus on demand generation/lead generation or Customer Marketing
  • Maintain and update the practice group's suite of marketing tools, including capability statements, pitch templates, talking points and experience lists etc
6

Responsibilities For Senior Marketing Associate, Lead Nurture Resume

  • Marketing Experience (preferably B2B marketing in technology, banking or payments industries)
  • Experience working with multiple datasets and pulling from such datasets using relevant programs
  • Experience planning and developing marketing campaigns in close collaboration with sales teams
  • Strong visual aesthetics, following trends and best practices in driving the growth of the brand across marketing channels
  • Five years of experience in marketing, direct marketing, email marketing and CRM systems
  • Experience gathering data, documenting and presenting actionable insights as to how that data impacts the overall portfolio
7

Responsibilities For Senior Marketing Technologist Resume

  • Experience working in Microsoft Suite Products, marketing automation systems, content management systems and Google Analytics
  • Experience applying data and technology to marketing
  • Experience marketing or selling regulated products
  • Help Scholastic develop a comprehensive and effective approach to marketing attribution, developing new reports and approaches
  • Demonstrated understanding of marketing principles, programs, and communications
  • In consumer marketing, with a strong emphasis in app marketing
8

Responsibilities For Senior Marketing Associate, Demand Generation Resume

  • Experience using an app tracking platform such as Adjust, AppsFlyer or Tune
  • Four years of project/program management experience in marketing, and/or human resource recruiting in a highly competitive environment
  • Responsible for working with CRM Manager on CRM budget management to ensure efficient and effective use of marketing funds
  • Improve the customer experience by optimizing customer communications, including content on the website
  • Working experience gained in sales/marketing or related area
  • Strong understanding of quantitative modeling methods and concepts
9

Responsibilities For Senior Marketing Developer Resume

  • Experience analyzing payback on multi-channel marketing campaigns (CRM, Push, Email, Promotions, acquisition and re-engagement)
  • Extensive experience leading a global marketing function within a B2B product/technology organization
  • Meaningful past experience measuring return on omni-channel marketing campaigns
  • Analytical experience with extensive knowledge in interpreting data and designing detailed reports and presentations
  • Lead development of GTM strategies to ensure proper communication with all staff involved regarding project goals, responsibilities and shifting priorities
10

Responsibilities For Senior Marketing Insights Analyst Resume

  • Develop strong working relationships with marketing, technology, finance and business partners
  • Partner with sales to develop and execute inventive, engaging and effective account based marketing plans and scalable lead generation programs
  • Experience working with CMS systems, e-newsletters and marketing automation programs - preferably HubSpot
  • Relevant experience in analysis and reporting of digital marketing
  • Strong knowledge of marketing, data sets, data requirements, data integrity rules, and data reporting
  • Experience utilizing marketing software and/or design software
  • Experience delivering marketing presentations to executive management and external stakeholders
  • Experience in supervising staff engaged in marketing programs
  • Experience using internal analytics tools and databases including Data Warehouse, eComm, Google Analytics, and Omniture Site Catalyst

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