Senior Manager, Marketing Resume Sample

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Meaghan Schinner
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Work Experience

Senior Manager, Marketing
03/2016 - PRESENT
Phoenix, AZ
  • Manages the organization’s social media accounts including Facebook, Twitter, YouTube, Instagram, Google , etc
  • Leads the organization’s content development team, ensuring accurate and consistent representation of the brand on all digital properties and channels, while speaking in a “voice” that appeals to the 18-34 demographic
  • Collaborate with other business units, to plan, develop and implement cross-sell programs to deepen customer relationships with HSBC while advancing unit specific business goals
  • Responsible for monitoring and researching external conditions including markets, competitor and market share analysis, demographics and regulations to ensure products, programs, and services meet segment needs. Manages research activities to assess business competitive strengths, weaknesses and opportunities
  • Responsible Regionally for the CMB/GB&M Annual Marketing Plan
  • Has ultimate oversight and monthly financial certification of the Marketing Budgets
  • Follow all marketing financial process, procedures and manage all campaign activity within the Marketing budget allocate
  • Review and monitor the effectiveness of CMB/GB&M Marketing throughout the Region in support of Global Brand and local Marketing and business objectives Reports to the Regional Head of CMB/GB&M Marketing in North America
  • All Management levels (including senior executives)
Senior.manager, Marketing Production
06/2009 - 10/2015
San Francisco, CA
  • FUNCTIONAL (VERTICAL) SPOKE: specific internal business area & process management ‘clienting’ (e.g. Business Unit Group delegate; Innovation delegate; Marketing Systems; Procurement & Distribution logistics incl. warehousing, Professional Competence Training Program)
  • CREATION CENTRE (HORIZONTAL) SPOKE: local Creation Center business process management
  • Ensures that website changes and functional improvements are aligned with overall program strategy, and are completed in a timely manner
  • Provides consistent point of contact for regional teams in rolling out specific marketing campaigns; communicates clearly components of launching promotional campaigns
  • Manages order process for materials on Internet Essentials Partner Portal; supports distribution of all program materials to regions and to partners
  • Maintains and improves ongoing marketing programs, analyses, and
  • Responsible for monitoring and researching external conditions including markets, competitor and market share analysis, demographics and regulations to ensure products, programs, and services meet segment needs. Manages research activities to assess business’ competitive strengths, weaknesses and opportunities
Senior Manager, Marketing
02/2005 - 05/2009
Chicago, IL
  • FUNCTIONAL (VERTICAL) SPOKE: Key Focus on Originals Business Unit across all Global creation centers
  • Execute analytic projects focused on improving performance of marketing spend execution
  • Identify campaign KPIs and establish measurement and tracking including reporting
  • Develop tools that help scale analytical support to the overall marketing organization
  • Customer Value Management – alignment on business/product targets and priorities
  • Planning Effectiveness & Governance – control of marketing budgets, program effectiveness
  • Customer Strategy & Insights – campaign planning, customer and market insights


Upper Iowa University - Cedar Rapids Center
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Strong planning, organizational, and prioritization skills- Ability to effectively organize and prioritize tasks to achieve established deadlines
  • Excellent verbal and written communication skills, strong presentation skills and presence conducive to interacting with executives
  • Excellent soft skills such as interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization
  • Excellent SQL programming skills and proficiency with Microsoft SQL Server. Experience with R programming language. Hands-on statistical modeling experience
  • Proven track record of strong analytical capability, prioritizing skills and problem-solving ability
  • Excellent time management and project prioritization skills and ability to prioritize the team
  • Strong analytical skills and proven experience with reporting and data analysis

How to write Senior Manager, Marketing Resume

Senior Manager, Marketing role is responsible for marketing, presentation, analytical, business, interpersonal, communications, analysis, organization, customer, reporting.
To write great resume for senior manager, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Manager, Marketing Resume

The section contact information is important in your senior manager, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Manager, Marketing Resume

The section work experience is an essential part of your senior manager, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior manager, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior manager, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Senior Manager, Marketing resume experience can include:

  • Strong analytical skills with ability to present data to internal & external customers. Strong understanding of forecasting, processes and business consulting
  • Effective meeting facilitation skills, skilled in PPT and public speaking
  • Strong project management skills and a solid understanding of agile methodologies
  • A content and strategy orientation to marketing with strong presentation, writing, and editing skills
  • Strong analytical and communications skills to build compelling business cases in order to win internal support for the marketing programs
  • Excellent customer facing skills. Comfortable interacting with sales and customer personnel from executives to lower levels

Education on a Senior Manager, Marketing Resume

Make sure to make education a priority on your senior manager, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior manager, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Manager, Marketing Resume

When listing skills on your senior manager, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical senior manager, marketing skills:

  • Strong multi-tasking, solid execution, interpersonal and communication skills & prioritization skills
  • Excellent communication skills, negotiation skills and transparency
  • Demonstrated experience managing a marketing team with diverse backgrounds and skillsets, including coaching, mentoring and developing talent within the team
  • Strong online marketing skills spanning acquisition, brand and social, and experience with integrated, multi-media marketing projects
  • Expert Excel, PowerPoint skills and database query skills (e.g., SQL); and a basic understanding of data warehouse architecture are required
  • Excellent and demonstrable analytical and problem solving skills with strong attention to detail

List of Typical Experience For a Senior Manager, Marketing Resume


Experience For Senior Manager Marketing Resume

  • Strong SAS/SQL skills, Excel macro skills, and query optimization of large data sets in a data warehouse environment
  • Excellent verbal and written skills in English. Proficient in Microsoft Office with advanced skills in Word, Excel, and Powerpoint
  • Agency experience, retail experience, leadership experience, planning and budget management experience
  • Strong leadership skills with the ability to lead an international marketing team
  • Very strong organization, problem solving, presentation, and interpersonal skills
  • Excellent project management skills and the ability to handle multiple projects simultaneously to meet deadlines
  • Home entertainment, Consumer Packaged Goods, and/or Digital Marketing experience

Experience For Senior Manager, Marketing Operations Resume

  • Manage direct report to grow analyst’s SAS/SQL programming skills and familiarity with cross-functional data sets
  • Approx. 10 years of experience in a Marketing Operations/Data Quality/Data Administration field. At least 5 year experience in management
  • Proficient in data retrieval skills, use of Excel, SQL, Tableaum and data structure and modelling concepts
  • Tell stories with data, educate effectively and instill confidence in recommendations and motivating others to act on them
  • Demonstrated evidence of progress against goals
  • Advanced relationship management, project management, data analysis, insight generation, and executive presentation skills
  • Proven experience as Senior Manager, Marketing

Experience For Senior Manager, Marketing Analytics Resume

  • Proven experience building test plans that drive continuous improvement to program conversion
  • Demonstrated ability to generate insights and to turn them into effective brand activities
  • Remarkable written and verbal communications skills
  • Computer Skills: proficiency in Microsoft Word, Excel and PowerPoint
  • Fostering a continued culture of team collaboration and alignment with business objectives and priorities
  • Proven leader with track record of developing & inspiring emerging leaders and building winning marketing teams
  • Push for exploration of new marketing channels by evaluating, prioritizing, and testing based on opportunity size

Experience For Senior Manager Marketing Operations Resume

  • Premier & Advance Segment Marketing – alignment on overall marketing strategies, priorities
  • Good understanding of financial data, operations data and CRM/database marketing concepts and platforms
  • Experience managing agency or vendor relationships, as well as working cross-functionally with internal teams
  • Experience working with Legal, Regulatory, Training and Global partners advantageous
  • Experienced in transforming and enabling organizations to new maturity levels
  • Provide coaching and continuously upskilling of direct reports
  • Experience building and conducting presentations

Experience For Manager / Senior Manager, Marketing Resume

  • Experience in marketing analytics, data analysis, marketing, or related field
  • Strong understanding of marketing programs and strategies
  • Develop Marketing's management reporting of insights and effectiveness
  • Hands on experience working with Big data ideally clickstream data in high data volume sectors such as e-commerce, gaming, social network etc
  • Experience in Analytics, finance, database or direct marketing
  • Experienced in driving change and consensus among stakeholders in all geographies
  • Experience in B2B marketing

Experience For Senior Manager Marketing Analytics Resume

  • Demonstrates and promotes the company vision and objectives through execution and development of digital marketing strategy
  • A good understanding of website architecture
  • Experience with BI tools (including Tableau, MicroStrategy, SAS, Qlik, etc.)
  • Your demonstrated business savviness - capacity to balance multiple, sometimes competing demands and drive results
  • Experience in data analytics, direct marketing, or related field
  • Experience in insurance, e-commerce or retail industries or related field
  • Proven ability to innovate, lead projects and develop strategies in a fast-paced environment
  • Proven ability to manage a team and a budget process
  • Proven track record analytical ability, fiscal responsibility and knowledge

Experience For Senior Manager Marketing & Promotions Resume

  • Update the regional team on latest advertising materials, exclusive debut schedules (e.g trailers) and content screening materials for key priority campaigns
  • +5 years in digital marketing with 3+ years hands on web and marketing analytics experience that includes cross channel evaluation
  • Mutual fund marketing experience
  • Demonstrated knowledge of financial planning and client investment needs
  • Relevant marketing/partnership experience
  • Plan and manage cross-functional regional communications and workflows, ensuring effective exchange of campaign information and asset deliverables
  • Have a demonstrated excitement for the category and brand(s)
  • Hands on experience working with 3rd party serving platforms, QA & trafficking processes
  • Experience managing a high volume of creative and campaign types in parallel, while working with geographically dispersed teams

Experience For Senior Manager, Marketing Platform Resume

  • Proven ability to work independently with limited day-to-day direction
  • Experience with large marketing data sets, SQL, Data Warehousing and Visualization tools
  • + 5 years of relevant experience in the areas of Business Intelligence, Analytics or Consulting in an ecommerce environment
  • Experience in sponsorship sales
  • Experience in analytics, with at least 2 years in the investment services industry
  • Experience/passion for online marketing, social media, apps, and consumer trends

Experience For Senior Manager Marketing Insights & ROI Resume

  • Strong creativity with examples of past innovation and/or successful product launches
  • Previous experience leading a Direct Marketing team
  • Manage resourcing for the shared services group, ensuring effective allocation of expertise to achieve goals
  • Experience in navigating large international working environments and matrix organizations
  • German Pharmaceutical marketing experience is mandatory
  • Regional marketing experience industry highly desired
  • Experience managing both brand and entertainment campaigns

Experience For Senior Manager Marketing Infrastructure Resume

  • Demonstrated leadership ability to work successfully with various cross-functional team members
  • Work with a strong sense of urgency and the ability to manage highly complex projects simultaneously
  • Demonstrated leadership of cross-functional teams with direct reports
  • Review and manage PR agency/ABI liaison for adherence to annual PR plan. Oversee PR efforts prior to individual occurrences
  • Engage, and cultivate strong relationships, with internal/external partners
  • Manage the Marketing Solutions Stack and enable decisions with technical insights into those to improve efficiency and effectiveness
  • Salesforce and Marketo Certification strongly desired
  • Experience working within a B2B technology company

List of Typical Skills For a Senior Manager, Marketing Resume


Skills For Senior Manager Marketing Resume

  • Retail consulting experience in best in class firm. Strategic planning and process improvement Strong analytical skills
  • Highly developed collaborative leadership skills including consensus building, information sharing, and communication of needs and priorities across functions
  • Your demonstrated creative thinking, analytic and problem solving skills
  • Strong managerial, problem-solving, and decision-making skills
  • Excellent written and oral communication skills, including presentations to large, diverse audiences
  • Strong analytical skills with the ability to translate complex data into actionable and profitable marketing opportunities
  • Demonstrated ability to launch products and services effectively and on time across a large customer base
  • Demonstrated ability to effectively work in cross-functional groups and gets results in a matrix organization

Skills For Senior Manager, Marketing Operations Resume

  • Your strong organizational skills, project management and time management
  • Your strong presentation skills - written and oral
  • Excellent interpersonal skills with ability to understand and work with clinicians and marketers alike
  • Strong communication and presentation skills. Ability to present data reports and analyses in a simple and clear way
  • Strong analytical and problem-solving skills. Ability to detect patterns, draw conclusions, and present conclusions to internal stakeholders
  • Business-related experience, including prior experience in the highly regulated financial services industry

Skills For Senior Manager, Marketing Analytics Resume

  • Strong analytical skills, ability to interpret data and generate insight and action
  • Highly organized, strong time management skills and detail-oriented with the ability to manage multiple projects simultaneously
  • Excellent interpersonal skills (verbal and written) with the ability to get things done through influence
  • Handle multiple projects simultaneously and effectively prioritize to achieve optimal results
  • Strong experience in deploying analytics campaigns including pre-campaign analysis, targeting, test and control development, response tracking and analysis
  • 2) Skills in the areas of pricing, contracts, operations, messaging, branding, and creative product/program development
  • Experience relying on analytics and data to shape marketing decisions and empower tracking the effectiveness of change
  • Creative Development & Agency Management Experience – Experience briefing and partnering with agencies to develop creative to drive results
  • Build strong partnerships with cross-functional teams that include creative, marketing, PR, web, product experience, engineering and external partners

Skills For Senior Manager Marketing Operations Resume

  • Ensure WW messaging and branding is effectively translated and replicated with the FR market
  • Superior problem solving and strategic thinking skills
  • General management/marketing experience, including prior P&L responsibility
  • Past experience in marketing effectiveness, web analytics, database analytics and/or quantitative market research
  • Strong, broad marketing experience of 5+ years
  • Advanced Excel skills and familiarity with online reporting tools at major retailers
  • At least four years of prior direct marketing experience required

Skills For Manager / Senior Manager, Marketing Resume

  • Strong relationship-builder with proven ability to influence stakeholder groups including internal business partners and external agencies and vendors
  • Demonstrated ability to perfect the customer experience
  • Collaboration: Ability to work effectively within and across organizational boundaries
  • Your ability to collaborate effectively with multiple partners within FCAS and across Fidelity
  • Extraordinary interpersonal skills. Able to influence and negotiate with a complicated and matrix organization
  • Previous sales/marketing experience required. 7+ years marketing experience
  • Demonstrated track record of high performance as evidenced by awards or other recognition and accomplishments

Skills For Senior Manager Marketing Analytics Resume

  • Email Marketing Expertise – Strong understanding of digital marketing with direct experience leading email marketing creation and execution
  • Web and business analytics skills - familiar with tools like Adobe Analytics, Google Analytics, Tableau, Microstrategy, etc
  • Exquisite communication and interpersonal skills
  • Work effectively in a high paced, integrated brand team based environment
  • Distinct organizational skills and the ability to actively manage multiple complex projects
  • Excellent communicator with a strong desire to improve performance

Skills For Senior Manager Marketing & Promotions Resume

  • Demonstrated ability to manage and prioritize multiple activities
  • Develop and execute a supplier strategy that allows marketing to deliver impactful projects on time, complete, and cost effectively
  • Communicate effectively to all levels of Alexion staff and management
  • Collaborate with distributed global marketing and the global consulting team to effectively execute marketing programs in each key geography
  • Proven skill in successfully positioning and differentiating various products and services to a wide range of targeted end users worldwide
  • Work with Marketing Communications to effectively message and position product line or product applications
  • Establishing strong partnerships with marketing and business teams across Discover
  • Marketing and Marketing Team leadership experience required
  • Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners

Skills For Senior Manager, Marketing Platform Resume

  • Solid understanding of creative positioning, key art and video execution, media, advertising, and entertainment marketing
  • Solid understanding of creative positioning, key art and video execution, media, advertising and entertainment marketing
  • Experience successfully launching new products online and leading cross-functional teams, including PR, social and digital marketing
  • Experience in developing and executing marketing programs
  • Tactical experience creating/managing marketing assets, communications and digital content
  • Highly effective people manager and leader focused on people development, real-time coaching and promoting innovative learning environment
  • Marketing, marketing communications, market research, strategy consulting, or equivalent academic/industry experience required
  • Ideal candidates have extensive experiences working with (or at) a marketing/advertising agency

Skills For Senior Manager Marketing Insights & ROI Resume

  • Experience managing a budget and leading creative/marketing strategy for large-scale campaigns is required
  • Experience managing/developing/motivating direct and cross-functional teams
  • Marketing or relevant experience with 5+ years in email marketing
  • Experience developing pricing strategies and market assessments and analysis
  • Very strong work ethic – not constantly waiting for direction, someone that doesn't need a lot of direction to do amazing things
  • Consumer marketing experience with both broadcast and digital marketing
  • Hands-on experiences in segmentation, predictive modeling, multivariate analysis and customer analytics using statistical techniques

Skills For Senior Manager Marketing Infrastructure Resume

  • Experience with CRM platform and marketing automation tools, particularly related to e-mail marketing
  • Shows commitment to self development by demonstrated desire to learn new ways of doing business, staying abreast of competitors/industry major initiatives
  • Proven track record of continually innovating and advocating on behalf of your internal and external customers
  • Proven track record of architecting high-performing customer conversion funnels on both enterprise-class websites and mobile apps
  • Collaborate within GMO and with Field Marketing stakeholders to plan and prioritize Marketing roadmap deliverables
  • Lead and develop a small team of experienced marketing professionals, while being in a player/coach role
  • Develop a prioritized proposal for delivering on Criteo’s marketing goals as they pertain to Retailers
  • Create an environment of strong alignment between sales and marketing with an emphasis on creative solutions supporting sales objectives
  • Senior experience in setting up (social) conversation and earned media driven marketing activations

List of Typical Responsibilities For a Senior Manager, Marketing Resume


Responsibilities For Senior Manager Marketing Resume

  • Strong analytical ability, promotional understanding and presentation skills with a creative flair to achieve results
  • Proven ability to effectively collaborate with cross-functional leadership and support sales organizations
  • Exceptional level of collaboration, organization, time management, problem solving and communication skills required
  • Effectively interact with Sr. level roles at the VP/Director level
  • Experience developing social marketing campaigns from scratch including creative positioning, audience identification, media strategy and launch roadmaps
  • Leverage supplier partnerships to drive efficient and effective use of marketing shared services (print, display, merchandising, training, photography)
  • Experience in marketing, marketing communications, project management, supply chain, or related
  • Flexible and open to changing priorities and managing multiple tasks

Responsibilities For Senior Manager, Marketing Operations Resume

  • Experience in an analytical role (consulting to external clients and/or internal business partners)
  • Experience working with a cross-functional team across brand, product, UX and data science to meet aggressive goals
  • In a B2B Marketing function and demand generation experience
  • Experience of both Marketing to end customers and with channel partners
  • Proven ability to work with the media, including business media pulications
  • Experience in managing multiple complex projects

Responsibilities For Senior Manager, Marketing Analytics Resume

  • Marketing experience, ideally in a marketing operations role or marketing in a B2B technology company
  • Experience providing impact-level marketing measurement and executive level insights on marketing’s performance and contribution to the business
  • Senior experience in setting up (social) conversation and earned media driving marketing activations in the CEE market
  • Analyze existing marketing programs and implement operational improvements to drive effectiveness/efficiency
  • Experience in managing a marketing team to meet business objectives and drive results
  • Marketing operations background with specific experience in lead generation, marketing analytics, and campaign management required

Responsibilities For Senior Manager Marketing Operations Resume

  • Experience managing team of high performers and driving results
  • Partner with International brand team to locally launch new programmes, marketing campaigns and member experience touch points
  • Establishes strong relationship with Regional Leadership & Club teams and supports general strategic collaboration and sharing of market insights/directives
  • Database marketing; CRM Experience
  • Experience working with agencies to develop high impact creative assets
  • Solid understanding of life science market segments and channel relationships
  • OK working within an ambiguous environment, able to wear multiple hats, juggle projects simultaneously, and reprioritize as business needs shift
  • Extensive experience writing complex SQL queries
  • Relevant experience in the online retail channel – either at a major retailer or managing an online sales channel

Responsibilities For Manager / Senior Manager, Marketing Resume

  • Total marketing experience
  • Senior marketing experience in the local market (entertainment, motion pictures and film, tech or lifestyle consumer brands)
  • Relevant job experience
  • Experience developing strategic content plans
  • Experience in marketing, retail or other relevant field

Responsibilities For Senior Manager Marketing Analytics Resume

  • Experience working with within a complex and matrixed organization
  • Experience working in a face paced environment
  • Quick Service Restaurant (QSR) experience desired
  • Promotes a risk- aware culture, ensuring efficient and effective risk and compliance management practices by adhering to require standards and processes
  • Working with the VP of Marketing, Director of Marketing, and the Marketing team to develop brand specific campaigns in Japan
  • Creating and executing 360 marketing plans for the categories/brand
  • Setting by country strategies and managing the delivery of those strategies

Responsibilities For Senior Manager Marketing & Promotions Resume

  • Marketing/Business Analysis. Conducts post-campaign analysis, identifies and recommends opportunities to enhance current and future marketing initiatives
  • Understanding of marketing production fundamentals
  • Building the launch pipeline for 3 years
  • Managing A & P for the categories
  • Working closely with mobile development teams to provide insights to understand the impact of product decisions on game quality
  • Optimizing placements on and secured Discover sites (e.g. Card Account Center)
  • Managing external agencies and key partners relationships

Responsibilities For Senior Manager, Marketing Platform Resume

  • Establishing, tracking and assuring adherence to budgets, launch schedules, campaign and marketing objectives
  • Marketing Specialist, Marketing Analysts
  • Driving innovation in targeting tools, technology and offers
  • Premarketing/launch concepts for new products/new markets
  • Understanding key retailers and platforms in the digital and physical space
  • Leading local campaigns to drive brand awareness and fandom in CEE
  • Understanding of KPIs and performance benchmarks for campaigns across a variety of marketing channels

Responsibilities For Senior Manager Marketing Insights & ROI Resume

  • Familiar with managing, optimizing and using data (and related processes) for understanding, benchmarking and setting up marketing and business strategies
  • Drives the strategic marketing planning process, collaborating with Digital and Offsite Solutions leadership and Marketing leadership
  • Fluent in Video and Digital types and formats while understanding the fundamentals of assets management, servicing and trafficking
  • Fluent in Video and Digital types and formats while understanding the fundamentals of assets management, servicing and ad trafficking
  • Support marketing teams with planning the campaigns and determining the media mix
  • Construction of a Marketing automation capability leveraging a leading vendor solution
  • Manage and grow multiple marketing capabilities in a marketing shared services function that supports our franchise, publishing and esports teams.
  • Forward thinking, considers new trends whilst appreciating traditional marketing influences

Responsibilities For Senior Manager Marketing Infrastructure Resume

  • Lead key marketing initiatives, considering how we best include other disciplines including PR, Product, Content, Consumer Insights and FP&A
  • Supports all O2O omni-channel marketing activities including blog, website, tradeshows, digital marketing campaign, and social media
  • Help map the prospect journey – scoring, nurture streams, lead routing, automation and emails through the buying journey
  • Support all GOL functions with pipeline and operations management, including planning and communications around key upcoming deliverables and milestones
  • Help develop innovative methods to bring sales content to life for internal sales teams, including training and incentive programs

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