Marketing Mgr Resume Sample

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Work Experience

Senior Marketing Mgr
01/2017 - PRESENT
Boston, MA
  • Contribute to store profitability and increase store traffic by developing and executing retail marketing plans and key marketing eventsat the store level, allocating and partnering with key resources including outside vendors, contractors, celebrities, volunteer agencies and in-store Outfitters
  • Contribute to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base
  • Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
  • Persuasion and Influence: Ability to understand customers, address customer concerns, and convince customers on the value of Honeywell’s offerings
  • Work on multiple things at once while staying focused on the details
  • The opportunity to take on some of the world’s most meaningful challenges, helping customers achieve clean water, safe food, abundant energy and healthy environments
  • The ability to make an impact and shape your career with a company that is passionate about growth
Marketing Mgr
09/2011 - 07/2016
Houston, TX
  • Establish workflows, estimate work efforts, define milestones and manage resources accordingly
  • Set and manage project stakeholder expectations appropriately and ensure that these expectations are consistently met or exceeded
  • Incorporate industry best practices
  • Working directly with successful cloud partners, understand their business models - build partner profiles/persona’s that can be used with engineering and the segments to support the programs GTM and requirements into engineering
  • Customer facing experience with business technology leaders, data architects, CTO’s, CIOs, data scientists, and business analysts
  • Coordinate new vendor’s onboarding & vendors payment approval processes
  • Experience managing digital campaigns and events
  • Analytical and data-driven orientation. Excellent at both quantitative and qualitative analysis, with proven ability to take digital marketing and product usage data to glean insight and set plans of action
Asst Marketing Mgr
02/2005 - 04/2011
Phoenix, AZ
  • The support of an organization that believes it is vital to include and engage diverse people, perspectives and ideas to achieve our best
  • Develop and own strategy and results for direct response campaigns (direct mail, digital and traditional media)
  • Oversee end-to end marketing efforts for campaigns (strategy, infrastructure, execution)
  • Assemble teams to create integrated marketing plans
  • Collaborate with client Account Managers to ensure client’s objectives are met
  • Lead implementation of new client work
  • Facilitate client conversations and/or presentations on strategy
  • Cultivate client and peer relationships


Lincoln Memorial University
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills

  • Excellent cross functional skills and the ability to prioritize and meet aggressive deadlines
  • Relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
  • Demonstrate good listening skills to ensure internal customer concerns are strategically addressed
  • Coordinating with supporting functions to implement projects. Strong execution skill is essential
  • Strong digital (PPC, SEO, Web, Social, IA and Email) experience
  • Prior project management or team leadership experience
  • Previous experience planning and managing large-scale customer acquisition programs, including execution of go-to-market themes, messages, & campaigns

How to write Marketing Mgr Resume

Marketing Mgr role is responsible for leadership, marketing, execution, drive, player, organization, communications, design, reporting, analysis.
To write great resume for marketing mgr job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Mgr Resume

The section contact information is important in your marketing mgr resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Mgr Resume

The section work experience is an essential part of your marketing mgr resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing mgr responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing mgr position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Mgr resume experience can include:

  • Excellent Communicator: effectively communicates the team's strategic priorities
  • Be a strong advocate for sales team experience, and equip the team with the knowledge and tools to sell effectively
  • Excellent written and verbal communicator including strong attention to detail
  • Related work experience or equivalent combination of transferable experience and education
  • Blogging and/or Wordpress experience
  • Work accurately but efficiently, adjusting quickly to changing priorities and aggressive timelines

Education on a Marketing Mgr Resume

Make sure to make education a priority on your marketing mgr resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing mgr experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Mgr Resume

When listing skills on your marketing mgr resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing mgr skills:

  • Solid relationship-building skills and ability to deal with a broad range of stakeholders, both internal and external
  • For Social Marketing: Solid knowledge on impact of social marketing to an omni-channel experience
  • Handles escalated issues effectively
  • Maintaining effective buyer conversion rate through integrated and segmented campaigns
  • Strong understanding of the marketing principles that help drive business
  • Experience in marketing, communications and/or advertising

List of Typical Experience For a Marketing Mgr Resume


Experience For Senior Marketing Mgr Resume

  • Experience working on and implementing account management strategies which exceed client and business objectives
  • Understanding call drivers that increase/decrease conversion
  • Collaborate on multi-channel marketing strategies, positioning and messaging with the Director of Fountas & Pinnell Marketing
  • Identify and proactively engage with a predefined set of Distributors, Resellers and Emerging Cloud Partners to drive joint marketing initiatives, including
  • Program Execution: manage and monitor execution of all channel marketing programs, working closely with marketing and sales to optimize sales
  • · Participate on and/or lead large cross-functional and project teams developing and implementing new marketing strategies, processes, and tools
  • Work with Sales, Marketing & Finance to define and establish pricing mechanisms for segments, regions and product lines
  • Strategy: Partner with Sales and Marketing teams to develop winning short and long term strategies
  • Support the Fountas & Pinnell marketing team in the creation of new marketing tools, promotions, and events

Experience For Senior Customer Marketing Mgr-corp Accounts Resume

  • Adheres to and manages annual marketing budget
  • Establish and own the Governance of the Opportunity Management process driving adherence and process improvement
  • Work with the regional Partner Marketing Manager and F5 Channel Account Managers (CAM) to ensure F5 campaigns are executed through Channel Partners
  • Ensure system compliance and provide timely reporting
  • Customer Empathy: Serve as a listening post for customer delight
  • Lead Marketing Councils to gather insights with key insiders on the Sales teams
  • Pivotal contributor to our one year financial planning process

Experience For Senior Marketing Mgr for Staples Promotion Products Resume

  • Assist with creating personalized content that engages customers at strategic points along their lifecycle journey with Intuit
  • Aid in creating insights that lead to high retention and increased product usage
  • Analyze market trends, particularly digital trends, to inform marketing decisions and brand/business strategy
  • Standard working hours for management with additional time required for special projects and for high workload periods
  • · Establish working relationships with ACOs and key individuals from the relevant business sectors within Blue Shield
  • In marketing, agency or sales
  • Copntent marketing. Ability to review/edit copy/blogs and write copy, at times, when needed
  • MBA in Business with emphasis in Marketing

Experience For Senior Marketing Mgr, Amazon Books Resume

  • Open and collaborative - share insight, spirit and energy as a team member
  • Understands the category’s or business’ key traffic drivers, identifies targets across all channels to achieve results
  • Participates in the development, execution and/or servicing of marketing objectives. Hands on creative job submissions, email deployments, website updates in Word Press and utilizing CRM database and excel to track performance
  • Drive creation (development & production) of web/digital content standards for the K12 + eCommerce web presences
  • Create engagement, distribution and cross pollination strategies on (and off) site
  • Ensure SEO best practices and standards are considered, set and executed
  • Works on the overall marketing strategy, which includes planning and implementation of marketing initiatives. Works collaboratively with channel owners (PPC, SEO, Portals, Email, IA) to ensure optimal channel performance
  • With direct and indirect teams, build a culture of strong engagement, accountability and high performance

Experience For SEO / Digital Marketing Mgr Resume

  • Manage the effectiveness of MDF initiatives with a focus on return on investment
  • Proactively works to optimize lead generation and cultivation of those leads through the pipeline
  • Participates in the development, execution and/or servicing of marketing objectives. Hnds on creative job submissions, email deployments, website updates in Word Press and utilizing CRM database and excel to track performance
  • Drive implementation & adoption of a globally integrated opportunity management process to include a global sales pyramid in collaboration with Sales Leadership and Regional Marketing
  • Identify process improvements in opportunity management practices to reduce duplication of efforts and ensure “one version of the truth”
  • Collaborate with functional leaders to tie opportunity management processes together from market & competitive intelligence assessment to strategic planning through the sales pyramid and value chain
  • Collaborate with Finance and Marketing to implement and manage a selected pricing tool and associated analytics including their impact on the commercial tracking instruments such as AOP, district P&L, etc

Experience For Digital Marketing Mgr Resume

  • Develop training materials and provide training for Marketing & other relevant functions on Pricing and Opportunity Management processes
  • Establish and own the Governance of the Pricing Management process driving adherence and process improvement
  • Partner closely with Regional and Global Accounts Marketing & RD&E to gain market and customer insights, develop strategies to exploit opportunities and address competitive threats, and to clearly communicate, prioritize and close gaps in our offering and value proposition to the segment
  • Establish value-based pricing strategies taking into account both the value delivered to the customer as well as the competitive offering
  • Document the segment strategy in a compelling manner and lay out a multi-year growth roadmap. Communicate it well to senior management and key stakeholders to build their understanding of the segment and gain the necessary support to execute the strategy
  • Coordinate the execution of the strategy to deliver on key milestones and sales targets. Develop robust KPIs to track and report success of the segment marketing plan
  • Develop strong relationships with Channel Partners (VARs) and act as the marketing liaison with NetApp channel marketing
  • Define and manage priorities for all channel marketing activities including integration of product launches, campaigns and promotions to and with partners
  • Leverage the Phase and Gate process for bringing high-impact innovation to the market segment

Experience For Senior Online Marketing Mgr Resume

  • Be the trusted advisor to strengthen working relationships with cross-functional teams - corporate marketing, field marketing, channel/field sales and channel programs and operations teams
  • Manage MDF including daily monitoring, program and process reporting and feedback
  • Monitor plans, track results and create reports on marketing activities for sales impact and overall success
  • Manage the Channel Marketing budget at the regional level and ensure all campaigns, programs, and initiatives are in alignment with the strategy set forth by Channel and Marketing Leadership
  • Plan and execute approved, one-to-many “to partner” events, such as annual F5 hosted events and/or large partner summits
  • Go-to- Market: Design, develop, implement and measure channel go-to-market programs for QuickBooks Services and Attach businesses
  • Leverage insights gained from the Inside Sales teams to influence the development of viable features and offers
  • Drive lower conversion contacts out of the system or to a better supported channel

Experience For Channel Marketing Mgr Resume

  • Connect with sales leaders to understand and communicate the weekly/quarterly/annual results
  • Key storyteller to highlight challenges as well as successes on sales units/dollars and conversion
  • Partner with both Finance and Operations to build the one year plan for the Sales Team
  • Evangelize and champion channel mission, purpose, and needs internally
  • Envision, manage, and execute a wide array of marketing activities for the Fountas & Pinnell Literacy™ brand with a focus on digital and Inbound marketing activities including robust email drip campaigns, extensive informational webinars, and creation, delivery and maintenance of product and marketing content to primary brand website
  • Manage brand presence at national exhibits and conferences including events, giveaways, marketing collateral, author signings, booth display, booth staffing, etc
  • Nurture and facilitate a collaborative relationship with 90+ national independent sales reps, to develop strategic partnership activities on identified opportunities

Experience For Senior Marketing Mgr, Consumables Resume

  • Analyze, track and summarize data on email campaigns, webinars, and conferences to support and inform overarching marketing strategy and product line profitability
  • Experience in two-tier distribution or OEM environment
  • Participate in marketing and sales meetings to ensure growth in product knowledge
  • In-depth knowledge of relevant digital marketing tools and social media channels
  • Knowledge of Fountas and Pinnell materials
  • Multi-task in-depth projects simultaneously

Experience For Authentication Marketing Mgr Resume

  • Knowledge of K-12 literacy market
  • Experience working closely with internal creative teams or external agencies to enable go-to-market initiatives, including creation and implementation of end-buyer facing assets as well as channel enablement materials
  • Constant exposure to high pressure, intense concentration needed
  • · Lead creative implementation from project brief through evaluation
  • · Own and manage all facets of the marketing communications process for assigned projects; this includes strategy, tactical recommendations and execution, budget, results tracking, vendor and stakeholder relationships
  • Resolve issues and barriers. Ability to build and deliver presentations with computer software
  • Build relationships within the business area, across the organization and external partners

List of Typical Skills For a Marketing Mgr Resume


Skills For Senior Marketing Mgr Resume

  • Strong process and effective project management skills driving execution cross-functionally
  • Excellent analytical, communication, presentation, and collaboration skills
  • Demonstrated ability to build effective, cohesive and collaborative teams. Outstanding coach, mentor and developer of high performing teams
  • Strong comprehensive digital work demonstrating past experience related to eCommerce and online content publishing
  • Content/digital experience related work experience in eCommerce/web content/Mobile web
  • A natural propensity towards an intuitive and consolidated customer experience

Skills For Senior Customer Marketing Mgr-corp Accounts Resume

  • Demonstrate an understanding of the business issues surrounding each project
  • Experience working with and coordinating multiple clients and agencies
  • Solid foundational knowledge of digital or social marketing industry and practices
  • Experience collaborating with key stakeholders
  • Disruptive tech, B2C, SMB or channel focused marketing programs experience
  • 10+ yrs of experience working in industry
  • 10+ yrs of marketing, sales, or digital product development experience
  • Experience serving the water technology market
  • Comprehensive experience with a Web CMS/Authoring Environment

Skills For Senior Marketing Mgr for Staples Promotion Products Resume

  • A number of years Channel Marketing experience
  • The ability to work with Regional and HQ resources to develop and implement an effective marketing plan
  • Digital planning and execution experience
  • Experience working in agency processes
  • Experience working in a cross-functional team in a fast-paced environment
  • Experience in a strategic Marketing capacity
  • Experience in digital marketing for B2B and B2C audiences
  • Experience in client services role

Skills For Senior Marketing Mgr, Amazon Books Resume

  • Strong project management capabilities and ability to work with cross-functional organizations to meet objectives
  • Demonstrated proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word and Outlook
  • Writing, and overseeing the development of, direct to consumer marketing communications (using both digital and traditional direct channels)- 25%
  • Tracking, measuring, reporting and analyzing channel and campaign performance- 10%
  • Developing a deep understanding of the dynamics of retail market according to the company’s perspectives
  • Assisting the marketing manager to manage co-brand marketing plans and projects to grow the buyer base
  • Managing website- providing input into site and page layout and design and continuously refreshing website content - 25%

Skills For SEO / Digital Marketing Mgr Resume

  • Identifying and evaluating varied approaches to maximize the member base
  • Exploring opportunities for introducing new brands to Yahoo, with capabilities to plan and execute joint promotion programs
  • Understanding of Nalco Water – Ecolab business models
  • Networking and or Security Technology highly desirable
  • Ensure creative and functional alignment between K-12 marketing sites and corresponding shopping funnel
  • Secure necessary approvals on all deliverables in a timely manner, resolving scheduling conflicts as needed
  • · Provide innovative marketing and business development thinking - be solutions oriented
  • Track record of setting and meeting regular goals for customer acquisition and revenue optimization
  • Major in marketing, journalism, advertising or communication

Skills For Digital Marketing Mgr Resume

  • Provides Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives
  • Work with Sr. Manager of Digital Marketing and the other functional areas of marketing to develop multi-channel digital media campaigns based on strategic plans and functional requirements
  • Coordinate, facilitate, traffic and manage digital marketing projects between marketing team, Interface thought leaders and agency partners
  • Utilize marketing project management tool to track all projects and tasks assigned to digital team members
  • Understand the consumer and marketplace dynamics impacting the Tablet and PC Input categories
  • Develop marketing plans for respective retailers/partners based on collaboration with category managers and account teams

Skills For Senior Online Marketing Mgr Resume

  • Drive execution of these marketing plans
  • · Develop strategic annual marketing plans for all assigned ACO partners
  • Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas.|Qualifications ~
  • Develop creative ideas and implement marketing tactics (promotions, events, sponsorships) to grow revenue and enhance brand awareness
  • Resourceful at getting information
  • Develop compelling sales materials that clearly communicate our value proposition for retail/travel advertisers
  • Position Yahoo as a thought-leader by disseminating insights that are actionable for advertisers
  • Increase advertiser confidence in Yahoo by driving the creation and socialization of branded case studies and advertiser testimonials

Skills For Channel Marketing Mgr Resume

  • Passion and interest for content development and storytelling against clear goals and objectives
  • Accountability and ability to manage vendors from on boarding to execution and payments
  • Ensure best practices are being applied and successful metrics are established, analyzed and achieved
  • Work in lockstep with a UX Designer to create, architect and map content flows based on user segments and journeys (including personalization plans)
  • Work in lockstep with Content Marketing group and other writers to source the desired content to fit your strategies for web

Skills For Senior Marketing Mgr, Consumables Resume

  • Communicate status of projects to internal team and external partners on a regular basis
  • Coordinate with internal and/or external creative, design and/or production resources as appropriate
  • Ensure that brand voice/standards and technical quality is upheld throughout the project management process
  • Understand consumer purchase habits by account and product
  • Drive agreement on key channel objectives for these categories with account teams and accounts
  • Develop a close working relationship with the account manager, category managers, 3rd party partners, worldwide retail services, and most importantly, the retailers

Skills For Authentication Marketing Mgr Resume

  • Top notch project management is a critical element of this role
  • Help to establish a Go-To-Market strategy that tells the Surface and PC Hardware stories: In-Store, On-line, and On-Ad
  • · Manage joint projects, programs and “work streams” that result from the ACO plans
  • · Work collaboratively with the marketing line of business leads, product development, market insights, and other internal parties to identify target markets and develop integrated and multi-media marketing campaigns
  • · Develop a deep understanding of ACO provider needs/insights and leverage that learning into the marketing of Blue Shield products, programs and services
  • · Ensure completed marketing campaigns are evaluated and learning outcomes are disseminated across the company

List of Typical Responsibilities For a Marketing Mgr Resume


Responsibilities For Senior Marketing Mgr Resume

  • Establishing Collaborative Working Relationships: Developing and using collaboration for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating other’s efforts and point of views
  • Experience in product and/or program management
  • Experience as a marketer representative
  • Effective communicator with multiple stakeholder groups
  • Experience with Voice of Customer research
  • Experience with descriptive and predictive analytics
  • A number of years in a B2B marketing environment
  • Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other's efforts and point of views
  • Experience in the e-commerce or retail industry

Responsibilities For Senior Customer Marketing Mgr-corp Accounts Resume

  • Able to travel 10-30% of available time
  • Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
  • Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
  • Proficient with Power BI and other analytics solution
  • Capability to think strategically and synthesize market, technical, and business insights into strategies
  • Communicate cross-functionally at all levels inside and outside of the organization
  • Work with stakeholders across international boundaries
  • Experience leading cross-functional, interdisciplinary teams to develop and execute winning strategies and solutions. Proven results managing across global matrix organizations and among peers

Responsibilities For Senior Marketing Mgr for Staples Promotion Products Resume

  • Strategic Thinking: Excellent capacity and the creative energy to collect and synthesize market, technical, and business insights into outstanding strategies that delight the customer and significantly outpace the competition
  • Cross-Functional Collaboration: Natural collaborator with a preference for working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines
  • Assertive and Decisive: Moves quickly and forcefully without being overly abrasive. Clearly defines a path forward and is comfortable taking action to achieve a goal
  • Intelligent: Demonstrates the ability to learn quickly and a high mental capacity
  • Honesty:Thinks and acts in a truthful, upright and frank manner
  • Communication: Excellent written, oral, and visual communication skills to communicate effectively at all levels of the organization, both within and outside the business. Encourages discussion
  • Proven experience and passion for facilitating relationships (internal and external) to drive business results. Strong collaborator with a willingness to take risks

Responsibilities For Senior Marketing Mgr, Amazon Books Resume

  • US channel marketing experience with a proven track record of rolling out successful marketing programs appropriately customized to channel and their markets. Telesales channel experience desired
  • Strong data analysis skills and problem solving mindset. Demonstrated track record of taking ownership for leveraging analytics and driving dramatic growth through successful marketing strategies and execution
  • Drive marketing commitments and programs through key strategic partners and identify new opportunities to drive revenue
  • Partner with Advertising, Platform, Publisher and Content Marketing teams to identify channels and drive awareness to specific customer segments across the digital media landscape
  • Manage the marketing prospect database, including segmentation, contact acquisition and hygiene

Responsibilities For SEO / Digital Marketing Mgr Resume

  • Execute on a holistic demand generation marketing strategy designed to drive revenue
  • Budget, plan, execute, and optimize demand generation campaigns
  • Manage sponsorships of industry events and conceptualize proprietary events to increase favorability of Yahoo
  • Pharmaceutical, CRO, biotechnology, healthcare and/or agency background
  • The ability to effectively synthesize and communicate the implications of user research + UX findings and business requirements as part of the content strategy process
  • Designing, building and maintaining social media presence- 10%

Responsibilities For Digital Marketing Mgr Resume

  • Collaborating with agencies and other vendor partners- 10%
  • IMarketing Strategy Development
  • The ability to conceptualize logical structures and a clear story within user journey flows in order to satisfy business requirements
  • The ability to thoughtfully create segmented, personalized and channel-specific content user flows
  • The ability to work cooperatively and constructively with many stakeholders, both inside and outside of the organization to foster long-term partnerships and respect among management and peers
  • Budget Mgt experience

Responsibilities For Senior Online Marketing Mgr Resume

  • Abilty to liaise and present strategy to Regional leadership
  • Assisting with direct to consumer digital advertising (e.g., display, web, SEM/SEO, social media), primarily through knowledge and understanding of digital best practices, and emerging technologies- 20%
  • Ensure only the critical few high-value innovation projects are worked on to fully deliver on the value proposition for the segment. As appropriate, bring products and projects together into a program that presents a coherent, compelling, and highly differentiated value proposition to the customer and ensures a sustainable competitive advantage for Ecolab
  • Execution:Ability to grasp the big picture and chart a course, including delivering on immediate needs that incrementally build toward the big picture. Strong problem-solving skills. Strong project management skills to successfully execute multiple projects across various functions and locations and seamlessly deliver the target value proposition to customers

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