Senior Director, Marketing Resume Sample

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Work Experience


Senior Director, Marketing
04/2016 - PRESENT
Detroit, MI
  • Lead development, definition, and execution of both quantitative and qualitative marketing analytics strategies and programs
  • Measure marketing accountability and improve the quality and business impact of Commvault’s global marketing spend
  • Optimize marketing campaigns and programs across touch points through marketing sales and margin projections based on past business performance
  • Set marketing automation & customer relationship management vision, strategy and roadmap to drive the development of a leading capability in the identification and progression of qualified leads along the buyer’s journey
  • Lead the development and execute strategic marketing plans in US, implement key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education as well tactics in support of the patient diagnostic strategy and reimbursement support
  • Collaborates with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of marketing initiatives
  • Lead flawless implementation of all marketing tactics and programs
Senior Director Marketing
10/2013 - 12/2015
Houston, TX
  • Leverage best practices from within the global commercial organization and continually foster learning from industry best practices
  • Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs) in the PNH disease area
  • Gain actionable customer insights by working with Market Research team and through customer interaction
  • Partner with U.S. Sales leadership to implement commercial tactics and monitor their effectiveness
  • Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Gobal, Sales, Promotional Review Committee, Medical, Regulatory, Clinical, Legal etc.)
  • Manage U.S. promotional budget
  • Lead agency and external vendor relationships and synergies with aHUS marketing
  • Hire, lead, and develop a high-performing team of marketing professionals
Senior Director, Marketing Analytics
05/2011 - 07/2013
Houston, TX
  • Comprehensive understanding of pharmaceutical marketing legal and regulatory issues required
  • Plan and execute successful launch and entry of new products in marketplace, where applicable
  • Ensure compliance of promotional policies and practices with all applicable laws and regulations
  • Lead planning & execution of media strategies in support of Vonage’s brand and demand creation goals, in paid media channels including paid search, display / remarketing , paid social, and content syndication
  • Keep abreast of the market for Vonage’s solutions & services, and proactively propose plan & tactic adjustments to take maximum advantage of market opportunities
  • Responsible for developing and executing marketing strategies for division wide initiatives
  • Supervises marketing coordinator and any freelance creative needed

Education


Washington State University Vancouver
2007 - 2011
Bachelor's Degree in Marketing

Professional Skills


  • Strong analytical skills including designing work flows and procedures; strong facilitation skills
  • Excellent strategic marketing skills including experience in the development of portfolio strategy, marketing plans and branding/marketing campaigns
  • Strong relationship management skills; proven track record of delivering double digit growth results
  • Learning agility, strong project management skills and track record in leading cross-functional teams
  • Exceptional strategic thinking, marketing experience, and communication skills
  • Demonstrated experience in preventing troubled projects and / or experience in successfully getting them back on track
  • Strong computer skills, including Word, Excel, Power Point, and the Internet

How to write Senior Director, Marketing Resume

Senior Director, Marketing role is responsible for marketing, leadership, presentation, analytical, media, analysis, building, record, development, quantitative.
To write great resume for senior director, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Director, Marketing Resume

The section contact information is important in your senior director, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Director, Marketing Resume

The section work experience is an essential part of your senior director, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior director, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior director, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Senior Director, Marketing resume experience can include:

  • Utilizes strong communication skills to effectively communicate the LATUDA marketing plan to the entire commercial organization
  • Excellent people skills especially working to align teams and multiple stakeholders
  • Exceptional interpersonal skills and the ability to make effective marketing presentations to small and large groups are required
  • Results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI
  • Demonstrated and successful experience in leading teams and working in matrix organization
  • Proven success in marketing leadership with emphasis on experience at a leading fashion or beauty multichannel company

Education on a Senior Director, Marketing Resume

Make sure to make education a priority on your senior director, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior director, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Director, Marketing Resume

When listing skills on your senior director, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical senior director, marketing skills:

  • Excellent communication skills, oral and written. Role includes extensive writing and editing of marketing and training literature and collateral
  • Experience working effectively in a team / matrix environment
  • Proven project management and multi-tasking skills
  • Extremely strong project/program management skills
  • Strong financial management skills to manage complex P&L
  • Strong leadership, interpersonal and influence management skills are essential

List of Typical Experience For a Senior Director, Marketing Resume

1

Experience For Senior Director Marketing Resume

  • Lead a team of local marketing staff to effectively promote Spectrum Networks in the community
  • Demonstrated experience in brining enterprise security solutions to market
  • Excellent written and verbal presentation abilities and develop effective working relationships with business partners and external customers is required
  • Demonstrates proven track record as a detail oriented team player
  • Effectively tells the Nuance Automotive innovation story as speaker at conferences and as spokesperson towards media
  • Recruit, select, develop, engage, and effectively manage team members
2

Experience For Senior Director, Marketing Operations Resume

  • People management experience leading, motivating and coaching top-performing marketing teams
  • Experience in planning, executing and optimizing B2G (or B2B) demand generation and marketing programs
  • Experience developing and maintaining relationships at senior levels in client organizations, including C-level points of contact
  • Proven track record of successfully developing and deploying strategy for large-scale, complex sales organizations
  • Demonstrated success in building up an account and substantially growing the share of wallet
  • Work cross functionally with all departments to motivate and lead a strong market facing culture in the business
  • Develop and maintain strong relationships with the wider global marketing team
3

Experience For Senior Director, Marketing Analytics Resume

  • Experience in marketing or related field
  • Demonstrated success developing B2B and field marketing materials
  • Strong people leader and strategic thinker with a track record of leading campaigns from concept through execution
  • Good understanding of the sales acquisition and retention processes
  • Strong ability to produce easy to consume and impactful content
  • Define and execute effective customer acquisition programs
  • Extensive experience and expertise with marketing automation and CRM solutions
  • Responsible for the local marketing budget ensuring clear prioritization of programs according to business needs
  • Experience as a Sales Representative required
4

Experience For Senior Director, Marketing Technology Resume

  • Leverage data and consumer insights to analyze effectiveness of campaigns against original performance goals
  • Leading the development and delivery of the brands' strategic marketing plans- based on consumer, category, and competitive data and insights
  • Willing to travel on occasion to NAM’s other offices or for relevant internal or client events
  • In an ever-changing market, optimize Express Scripts’ value proposition, messaging & positioning for B2B audiences
  • Define, develop and execute direct-to-consumer marketing strategies including online advertising, email, direct mail, portals and affiliates
  • Lead and develop a high-performing team of marketing professionals, where appropriate and act as a professional role model for staff in Marketing and beyond
  • Develop and execute new marketing programs; optimizes marketing automation and lead nurturing processes through email, content, and social channels
  • Responsible for tracking and owning all information related to local competitors and their presence in market
5

Experience For Senior Director Marketing Insights Resume

  • Liaise with Corporate Communications on the PR strategy surrounding amrketing activites
  • The ability to work with cadavers and within an Operating Room setting is required
  • Develop, document and maintain Global Marketing processes in partnership with cross functional marketing teams across EA
  • Manage and own tracking and reporting of program performance
  • Participate in new business development opportunities by contributing to pricing and solution design. Provide technical leadership in the organization
6

Experience For Senior Director, Marketing, SMA Resume

  • Set KPI’s for marketing activities and measure the success of marketing and creative campaigns
  • Selects marketing agency partners and reviewing their activities
  • Oversees the Division’s media relations including social media and all methods of advertising
  • Drive marketing integration to ensure consistency in messaging
  • Oversee strategic positioning, creative advertising, and high impact promotions that reach consumers in impactful ways
7

Experience For Senior Director Marketing Portfolio Resume

  • Develop, create and implement integrated marketing plans for the regions
  • Manage and coordinate all public speaking engagements and appearances for on-air staff as required, along with facility tours
  • Work alongside other business units, including digital engagement team, frequently
  • Prepare marketing activity plans, recaps and reports in order to present to executive team
  • Expert knowledge of marketing strategies, best practices and procedures
  • Analyze research and create marketing plans based on learnings
  • Owns marketing aspects of product & solution launches
  • Define, develop and execute corporate business gift services (BGS) marketing strategies
  • Maintain and report analytical data including customer profiles, response metrics, and conversion rates
8

Experience For Senior Director Marketing, HCV Resume

  • Work with the corporate marketing functions to ensure alignment and drive leverage when appropriate
  • Conduct regular review of processes ensuring optimization and scalability
  • Lead and define change management activities associated with new processes in partnership with Marketing leaders
  • Visa Inc. Chief Marketing & Communications Officer
  • Global Brand & Sponsorship Marketing Team
9

Experience For Senior Director, Marketing THV Resume

  • Global Planning & Measurement Team
  • Develop and execute a holistic GGP B2B strategy supporting multiple stakeholders in the organization
  • Manage the planning process to drive the business strategy. This includes
  • Lead the creation/production of inspiring design, content and campaigns that builds the brand
  • Assess new market opportunities and create marketing strategies to develop new market segments
  • Oversees design and production of visual marketing tools
  • Present local Marketing needs in meetings with EMEAC and Global
  • Lead marketing partnerships with Washington Wizards (NBA), Washington Capitals (NHL) and Washington Redskins (NFL)
  • Manage planning and logistics for community relations and special events and on-site activation
10

Experience For Senior Director, Marketing, Copd Resume

  • Execute the go-to-market strategy and plan for FDS product offerings, including product launches
  • Drive strategic business development and account planning
  • Manage all on-air and outside media plans and campaigns
  • Review and ensure that creative briefs for all promotional requests are accurate and delivered in a timely manner
  • Identify, develop and manage all aspects of community events, talent appearances and other community involvement and outreach
  • Create and maintain relationships with outside media outlets and community organizers
  • Manage online & on-air community calendar

List of Typical Skills For a Senior Director, Marketing Resume

1

Skills For Senior Director Marketing Resume

  • Experience building and leading top-talent marketing teams - setting clear direction and managing to high expectations and results. Experience managing people and technical resources in a direct and matrixed environment required
  • Strong marketing background, including experience in sales, business to business marketing, capital and consumer marketing, and/or marketing to healthcare professionals. Required industry experience in healthcare, medical devices, and/or surgical equipment
  • Strong communication and collaboration skills with the ability to communicate complex concepts in a simple, clear, and effective manner
  • Demonstrated ability to effectively collaborate with cross functional stakeholders and lead cross functional teams
  • Has strong interpersonal skills as well as negotiation and persuasion abilities
  • Excellent “soft” leadership skills
  • Excellent oral and written communication skills; persuasive
2

Skills For Senior Director, Marketing Operations Resume

  • Demonstrated experience in online and offline marketing tactics
  • Proven ability to develop and maintain strong professional relationships with key personnel such as authors, agents, colleagues, and vendors
  • Exceptional organizational skills, with ability to juggle many logistics and deadlines
  • Interact and communicate effectively with a diverse group of people both internally and externally
  • Proven ability to develop people and demonstrate team leadership
  • Able to work autonomously and effectively in a dynamic and changing work environment
  • Committed to identifying strong members for the Operations team and building a strong
  • Able to effectively present to and advocate for ideas with executive team
  • Proven experience as an Account Supervisor or comparable role/title
3

Skills For Senior Director, Marketing Analytics Resume

  • Solid account management and customer service experience
  • Strong copy evaluation experience
  • Strong experience in iterative delivery methodology
  • Ensuring that the voice of the consumer and market insight become an integral part of the business strategy and market prioritization
  • Ensuring team produces strong market assessments, and both product and disease area strategies to maximize GSK’s share of the asthma market
  • Working with the digital marketing team to design media and creative tests for effective ads and social media platforms
  • Marketing experience covering strategic marketing, marketing management, digital and/or leading field/outbound marketing
  • Sunstantial years experience managing and developing new marketing programs focused on driving demand and pipeline
4

Skills For Senior Director, Marketing Technology Resume

  • Proven track record in hiring, onboarding, developing and managing a team of marketers
  • Proven track record of building, leading and managing marketing campaigns across web, social, email, as well as in-person events and other activities
  • Shown experience owning the inception to completion of a marketing program/campaign with a large, cross-functional team
  • Total work experience with at least 5+ years managing a marketing function
  • Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc
  • Experience using programmatic advertising platforms, bid management, etc
5

Skills For Senior Director Marketing Insights Resume

  • Experience managing brand platforms, including websites and social media
  • Experience with both online and offline marketing and advertising
  • Substantial years marketing experience in a campaign manager or marketing account manager capacity
  • Experience with US marketing and pre-approval planning of oncology drugs is required, preferably biologics
  • Development and/or support of Market and highly effective positioning and messaging for all related products, services and strategies
  • Experience managing P&L statements and budgets
6

Skills For Senior Director, Marketing, SMA Resume

  • The ability to be flexible and prioritize various projects going on at once
  • Experience in driving operational excellence across the globe
  • Excellent knowledge of the children’s publishing market
  • Offline media buying experience a key advantage
  • Measures effectiveness of marketing programs and leads initiatives to make improvements
7

Skills For Senior Director Marketing Portfolio Resume

  • Experience in broad Marketing principles and practices
  • Excellent in developing direct reports and others
  • Strong understanding of consumer research methodology and main types
  • Ideally some experience in a consulting role from a systems integration perspective
  • Marketing and project management experience, specific expertise in digital channels required
8

Skills For Senior Director Marketing, HCV Resume

  • Web front end expertise, including content management system experience required
  • Experience leading external content and creative agencies
  • Strong knowledge of analytics and marketing industry, vendors, best practices etc
  • Work well with shifting priorities and timelines
  • Demonstrated success in building launch plans and teams
  • Pharmaceutical Sales and Marketing management experience
  • Be a strong strategic planner, leading annual and 90 day forward plans
9

Skills For Senior Director, Marketing THV Resume

  • Have a good sense of humor and bring fun to work!
  • Demonstrated ability to motivate and inspire sales and marketing staff
  • Marketing experience, preferably in a retail, entertainment, or consumer product industry
  • Experience in sponsorship management and activation would be an advantage
  • Hands-on experience with marketing automation platforms, specifically Marketo
  • Experience working in the high-tech industry, ideally at an enterprise software company
  • Team leadership and project management experience, especially cross-disciplinary and cross-organizational teams
  • Demonstrated ability to be decisive and action-oriented regarding decisions affecting cross-functional team
10

Skills For Senior Director, Marketing, Copd Resume

  • More than 10 years of experience required
  • Relevant molecular diagnostic experience is helpful but not mandatory
  • Proven track record of success over 10-15 years within the pharmaceutical and/or Bio-tech industry
  • Experience with large, complex, cross-functional programs and projects
  • Experience with aTNF, Biosimilars, sales, or sales leadership is preferable
  • Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets)

List of Typical Responsibilities For a Senior Director, Marketing Resume

1

Responsibilities For Senior Director Marketing Resume

  • Create global marketing strategies for bible titles that encompass Zondervan’s international brand—in the United Kingdom, Australia-New Zealand, South Africa, and in areas of the globe served by Vida
  • Strong oral and written communication skills; demonstrated group presentation development and delivery
  • Proven leadership skills and the ability to collaborate in a matrix environment
  • Possesses exceptional verbal and written communication skills as well as strong presentation abilities
  • Strong interpersonal skills; Remains open to others' ideas and tries new things; interacts with employees at all levels within the sales organization
  • Proven experience in providing project solutions across multiple disciplines that consider process and technology
2

Responsibilities For Senior Director, Marketing Operations Resume

  • Flexible and agile: Ability to demonstrate comfort with ambiguity, adapt quickly and be effective in new situations a highly dynamic environment
  • Demonstrates strong personal ethics and responsibility to purpose
  • Experience in local television news, production or marketing. Experience with media sales, cable and television production
  • History of strong relationships with US sales force and proven ability to drive action and results through partnership with sales teams
  • Effective communicator (verbal, written and presentation), with a demonstrated ability to influence through a straight-forward style of communication
  • Strong commercial orientation with a balance of operational and strategic business management capabilities. A demonstrated focus on the customer required
3

Responsibilities For Senior Director, Marketing Analytics Resume

  • Analyze the effectiveness of all marketing programs and expenditures and make recommendations to improve effectiveness and efficiency
  • Demonstrated ability to combine strategic thinking with effective tactical execution
  • Advanced Excel skills like creation of data tables, pivot tables & reporting, solver and simulations
  • Combined experience in ecommerce analytics and testing; at least 5 years’ experience leading multi-channel analytics teams
  • Effectively manage and challenge employees
  • Experience scrubbing/cleansing data sets, and creating and formatting necessary variables
  • Experience and understanding in business-to-business marketing methodologies and modern marketing methods
  • Demonstrated success in creating, executing and measuring robust digital programs
4

Responsibilities For Senior Director, Marketing Technology Resume

  • Experience working in media planning, digital marketing, ad sales, promotion with an emphasis in TV syndication or related field
  • Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research learnings
  • Experience managing complex projects and keeping them on schedule and budget
  • Good understanding of regulatory, legal and medical requirements for pharmaceutical marketing
  • Organize project priorities and recommend appropriate funding to service business strategy and marketing programs
  • Experience in marketing operations, with additional time in closely-related role in marketing or sales
  • Demonstrated success in partnering with global function
  • Experience in marketing for pharmaceutical or Orthopedics medical device industry
  • Experience in sales or closely related customer facing role
5

Responsibilities For Senior Director Marketing Insights Resume

  • Experience in Biologics, arthritis (osteo or rheumatoid), or Pain necessary
  • Monitor initiatives and evaluate effectiveness of campaigns
  • Reliable change agent: Ability to drive change via setting priorities, motivating partners and executing on commitments
  • Experience serving, collaborating with and influencing executive management
  • Experience leading and developing high performing teams. Ability to set a vision, lead change and to mentor others
  • Strong understanding of marketing, media production, advertising sales, communications and digital media
  • Experience partnering with Marketing leaders in a matrixed org
  • Experience in managing external agencies and vendors and managing promotional budgets
6

Responsibilities For Senior Director, Marketing, SMA Resume

  • Manage and maintain budget oversight over multiple large scale projects ensuring effective allocation of resources
  • Deep experience in developing simple efficient process for a set of complex activities
  • Track record that demonstrates personal initiative, the ability to build high performing teams, and the ability to overcome significant challenges
  • Experience with B2B marketing, integrating between commercial and field organizations and digital is required
  • Experience in Project/Process Management
  • Strong leader: Ability to challenge and influence a variety of stakeholders
  • Develop strong relationships with key opinion leaders and regional customers
  • Function independently which includes prioritizing and organizing work
7

Responsibilities For Senior Director Marketing Portfolio Resume

  • Strong sense of urgency and commitment to setting and individually meeting deadlines
  • Experience in business development (e.g. working with Sales to build out and present marketing portions of RFP proposals)
  • Demonstrated strength in strategy development and execution planning
  • Customer insights, segmentation and brand strategy experience required
  • Energetic and infectious leadership in a fast-paced environment, who is also effective as a collaborator and hands-on contributor
  • Experience in creating, pitching, and landing unique partnerships that translated to clear marketing and sales benefits
  • Experience in the following domains: B2B marketing, Automotive Technology (ideally connected vehicle), and technology marketing
  • Experience developing high level marketing and brand strategy in line with the strategic vision of the organization
  • Experience managing members of a marketing team
8

Responsibilities For Senior Director Marketing, HCV Resume

  • Maintain and develop a strong modern (digital minded) marketing team
  • Experience and ability to work cross departmentally
  • Experience with retail channel partners
  • Lead development and execution of holistic paid media strategies and plans for priority campaigns – Brand, Vertical and Retail Moments
  • Pan Regional media experience in Latin erica
  • Strong expertise in digital media in customer centric organization
  • Forge strong relationships w/ Finance, Product (incl Analytics), Global Solutions and Innovation Marketing, Sales and Legal teams
  • Progressive work experience in marketing with 5 years in a management capacity
9

Responsibilities For Senior Director, Marketing THV Resume

  • Experience owning significant budgets across several functions
  • Continually enhance ability to track marketing activity effectiveness
  • Experience in writing content for complex products and services
  • Experience with customer centric and opportunity centric marketing
  • Experience in B2B and B2G (Government) marketing
  • Previous experience with successful partnerships with both R&D and Commercial
  • Establish tangible goals and priorities; create the focal points for measuring performance
10

Responsibilities For Senior Director, Marketing, Copd Resume

  • Execute Seamlessly: Generate a sense of urgency and inspire a strong commitment to achieving results
  • Demonstrated ability to manage product (hardware and software/SaaS) lifecycles, including defining and bringing new products to a global marketplace
  • Previous experience managing complex teams
  • Solid business acumen and maturity
  • Payer, pricing, access experience
  • Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources
  • Work experience in Marketing Analytics roles
  • Experience with multi-regression, predictive modeling and other statistical techniques
  • Experience with R or Python scripting for predictive analysis

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