Marketing Senior Resume Sample

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Tessie Oberbrunner
39678 Kirlin River,  Detroit, MI
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Work Experience


Marketing Senior Analyst
10/2017 - PRESENT
Detroit, MI
  • Analyzes existing and potential new products/services. Profiles existing customers, competitors and products
  • Assigns projects and develops timelines and budget
  • Assists in the hiring and training of new analysts, specialists and interns
  • Creates, develops and assists Director in the preparation and delivery of presentations
  • Develops and compiles reports for and assists with presentation preparation
  • Develops, coordinates and works with outside vendors to conduct market and competitor analyses
  • Gathers and organizes required/requested information for Sales and Marketing and/or projects
Gerente de Marketing Sênior
10/2011 - 07/2017
Los Angeles, CA
  • Manages the data collection, analysis and reporting for Marketing and Sales and responds to any associated inquiries
  • Produces ad hoc analysis and creates information queries as needed
  • Produces annual Marketing Plan updates
  • Provide support in managing and driving the execution of strategic and innovative marketing initiatives and programs for Accenture Interactive, working in close collaboration with marketing colleagues, including but not limited to messaging, collateral, events, digital marketing, thought leadership, and internal communications
  • Help support global and NA media activities that build awareness of AI programs, such as client wins, new services announcements, launch of research and thought leadership pieces, events, and speaking opportunities
  • Support Accenture Interactive’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
  • Serve as center point or ‘quarterback’ to provide national consistency and efficiency across CareAllies customer marketing programs; interface with Cigna field marketing and leadership to identify leverage points and opportunities
  • Enhance retail presence of DCP merchandise across various retail formats through strong partnerships with key retailers, driving revenue/retail sales across diverse range of product categories
  • Work closely with other Lines of Businesses (LOB) such as Studio, Interactive and Media Networks, coordinating amongst stakeholders to achieve corporate franchise strategy. Leverage on activities of cross-divisions, maximizing synergy and implementation of consumer marketing initiatives
Marketing Senior Mgr
07/2007 - 04/2011
Chicago, IL
  • Experience in marketing or account management at advertising agency with a successful track record in developing solid partnerships with multi-divisional partners
  • Thinking strategically and contributing ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization
  • Working experience in search marketing with at least 2 years in a technical SEO role
  • Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically
  • NPI Commercial excellence to achieve new product sales AOP and STRAP
  • PMC LOB strategy development and execution, working closely with regional GM’s and functions
  • Driving overall commercial excellence – value propositions, segmentation, sales tool kits, pipeline development activities, customer events, channel and corporate account development planning
  • Go to market planning and developing alternative channels (eg.e commerce)

Education


Northwood University - Florida Campus
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Analytical skillset and good numeric skills
  • Demonstrated leadership skills cross-functional sales, marketing or project teams and ability to design strategies in alignment with Company goals
  • Excellent interpersonal, negotiation and communication (written and verbal) skills
  • Excellent verbal and in written communication skills
  • Superior planning, organizational, interpersonal and written/verbal communication skills
  • Previous demonstration of effective, solution-oriented problem-solving skills
  • Proven and significant experience in business-to-business marketing (ideally within the energy sector)

How to write Marketing Senior Resume

Marketing Senior role is responsible for design, marketing, retail, credit, training, integration, database, security, reporting, research.
To write great resume for marketing senior job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Senior Resume

The section contact information is important in your marketing senior resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Senior Resume

The section work experience is an essential part of your marketing senior resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing senior responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing senior position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Senior resume experience can include:

  • Business leadership and judgment skills
  • Working knowledge and experience with Dell-specific policies, teams, programs, systems and tools (booking travel, filing expenses, HR tools, and more)
  • Outstanding professional with proven success leading the development and communications of creatively orientated brands and developing business opportunities
  • Managing proforma product line P&L and driving cross functional prioritization to drive growth and profitability
  • Working closely with Accounts to improve retention and enhance customer experience
  • Experience of working in B2B environment leading marketing, strategy, product management and/or customer facing functions

Education on a Marketing Senior Resume

Make sure to make education a priority on your marketing senior resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing senior experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Senior Resume

When listing skills on your marketing senior resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing senior skills:

  • Create and implement a coordinated strategy for outbound marketing, effectively using mail, email On-line advertising and video
  • Good knowledge of SAS including practical SAS programming experience
  • Lead and quickly demonstrate credibility as a subject matter expert in marketing knowledge and experience, business acumen & successful relationship management
  • Effectively negotiate advertising agreements (e.g., payout terms & rates, placements, filters, etc)
  • Can interact effectively with multiple levels of management and influence cross-functional teams
  • Interface effectively with individuals of varying backgrounds, levels and expertise

List of Typical Experience For a Marketing Senior Resume

1

Experience For Marketing Senior Analyst Resume

  • Delivery of compelling communications that are fit for purpose and support the revenue, profitability and growth as outlined in the Energy Management practice area business plan
  • Review coding for ADA compliance and email testing, update content code as needed. Proofread and check all relevant materials prior to release
  • Proofread and Test emails prior to deployment --- urls are accurate, links working, content matches. Reconcile and correct if different
  • Oversee, contract and execute on the Brand Team’s selection of the most effective speakers for the brands’ needs
  • Experience with HTML/CSS/Javascript and web development programs
  • Demonstrated strength in program execution and implementation
  • Planning and executing of yearly marketing budget for BMW Motorrad
  • Preparing and supervising of Motorrad marketing communication
2

Experience For Marketing Senior Mgr Resume

  • Ensuring Energy Management As-a-Service is embedded in all our marketing material and delivery
  • Targeting criteria and reporting are accurate and reflect the communication goals
  • Arranging and controlling of Motorrad events
  • Delivering product information for the dealers
  • Test, evaluate and rollout new strategies working with CFO and Decision Management team
  • Provide SEO code-based requirements for new site implementations, replatforms or redesigns
  • Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
3

Experience For Search Marketing Senior Analyst Resume

  • Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members
  • Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
  • Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
  • Interprets financial data and understands the implications to the business to assist the Marketing Manager and Marketing lead with the development of a viable Marketing strategy and tactics
  • Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand
  • Reviews competitive market data across marketing channels to influence future project work
  • Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search social marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
4

Experience For Marketing Senior Mgr, Osteoporosis Prolia® Resume

  • Manages multiple social platforms, projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
  • Interprets financial data and understands the implications to the business to assist the SEO Manager with the development of a viable Social Marketing strategy and tactics
  • Reviews competitive market data across marketing social channels to influence future project work
  • Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
  • Interprets financial data and understands the implications to the business to assist the SEO Manager with the development of a viable Search Marketing strategy and tactics
  • Three years’ experience in either Email Marketing or Database Marketing
  • Proven track record of meeting campaign performance goals
  • Create, manage and deploy email campaigns via Salesforce Marketing Cloud, including HTML authoring, testing, QA and reporting
5

Experience For Communities Product Marketing Senior Analyst Resume

  • Review and publish client content into our dynamic email marketing program allowing mapping of offers to recipients via automated assignment rules
  • Assist in planning and coordination of basic travel arrangements
  • Fluency in HTML/CSS and responsive coding methods to update content and debug outbound emails ahead of each send
  • Work with manager in ensuring all control policies and procedures are followed
  • Manage the monthly implementation of email deployments working with Manager
6

Experience For Marketing Senior Administrative Assistant Resume

  • Organize, assist, and lead internal meetings and events as required
  • Evaluate and document innovative service delivery options and share insights across markets
  • Ensure company policies are followed
  • Develop email communication plan with various internal stakeholders to identify best in class approach to increase email engagement & retention
  • Conduct content and engagement analysis for internal clients, present results and initiate brainstorms to influence improved content offer creation
  • Understand audience segmentation methodologies to help clients strategize on best target audiences then actually cut the list for the email send
  • Support/implement monthly email content releases to dynamically populate information across all product portfolios, with a focus on ADA compliance
7

Experience For Customer Marketing Senior Strategist Resume

  • Cross check accuracy of content logic manuals to insure alignment
  • Manage approvals (legal, compliance, product) and keep current in channel files and databases
  • Stay abreast of regulatory changes to ensure early engagement strategies and collateral are aligned
  • Work within Early Engagement team and Manager to insure consistency of messaging across channels. In addition utilize partners, e.g., Acquisitions, Product, Digital Usage, , Legal, Compliance, Record Retention, Production and other teams across the business
  • Accountable for short term metrics of programs and accuracy and timeliness of content and program entry
  • Manage program execution throughout the process
8

Experience For Marketing Senior Mgr, Cardiovascular Resume

  • Create, manage, test and analyze new customers acquisition campaigns with lead providers and direct affiliate partners from recruitment, to testing, and execution
  • Motivate counterparts to continually identify innovative optimizations and creative tests to drive volume growth and improve customer quality
  • React quickly to identify the opportunity/issue, explore potential next steps and solutions, and manage the change to completion
  • Lead project management of cross-functional tasks among internal departments (e.g., Legal, Creative, Analytics, etc) and internal counterparts
  • Business analysis and collaboration with key multifunctional teams to understand performance, build plans and implement them
  • Active communication with several departments, including: Customer Marketing, Insights & Planning, Packaging, SAC, Legal, Regulatory, Demand Planning and others
  • Partner directly with internal customers on reviewing marketing results, developing list pulls and reports, gathering, analyzing, and documenting requirements
  • Derive value by analyzing customer data and campaign results, and identifying new marketing opportunities
9

Experience For Marketing Senior Professional Resume

  • Execute recurring and adhoc direct marketing list pulls and campaign reports with an emphasis on compliance, process discipline, and efficiency
  • Partner with internal CoEs to deliver consistent CareAllies provider customer messaging and materials across all clients
  • Support brand manager on annual plan and business reports
  • Innovation / product development teams
  • Develop relationships with SMEs across all of CareAllies’ lines of business in order to create content and fulfill ad hoc/non-standard requests
10

Experience For AI Marketing Senior Analyst Resume

  • Support board leadership development through activation at CareAllies regional provider customer events
  • Update all RFP value-based care content (provider engagement, accountable care organization, practice transformation, home-based care delivery) and partner with sales operations for message consistency and finalization
  • Work cross functionally to derive and analyze performance results
  • Manage optimization of leads, offers, and propositions available to increase profitability and relevance to the customer
  • Review and model impact and cost benefit analysis of potential campaigns, opportunities and data and service providers
  • Good knowledge of industry practices for lending preapproval/prescreening, and invitation to apply campaigns along with close familiarity with Credit Bureau data and practices
  • Proficiency in statistical and data analysis
  • Demonstrable ability to quickly understand concepts and come out with original solutions to business problems

List of Typical Skills For a Marketing Senior Resume

1

Skills For Marketing Senior Analyst Resume

  • Marketing/sales/trade marketing experience
  • Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
  • Five (5) or more years of experience working in marketing, communications, public relations or other related field
  • Experience using Adobe Analytics, Screaming Frog, Deepcrawl, Brightedge, Conductor or other SEO tools
  • Marketing experience in relevant fields (brand, agency, marketing support/vendor services)
  • Working experience in digital marketing with at least 2 years in SEO
  • Breadth of experience across commercial functions (e.g., Sales/Sales Leadership, Operations, Marketing, etc.)
2

Skills For Marketing Senior Mgr Resume

  • Experience performing SEO audits
  • Experience with retail digital marketing, especially CPG, Health & Beauty and Apparel
  • Develop effective prospecting offers to enhance Windstream’s flow share of enterprise business customers
  • High flexibility and good capability to deal with/in changing environment
  • Experience in Marketing or related field
  • Direct, relevant experience in consumer/product marketing and/or channel strategy
  • A critical eye for detail and experienced at multi-tasking
  • Event and digital campaign planning experience
3

Skills For Search Marketing Senior Analyst Resume

  • Experience in Marketing or related field
  • Good understanding of business financials, P&L KPIs and ROI of key initiatives
  • Monitor the effectiveness of programs and campaigns
  • Experience with e-commerce platforms (for example: SalesForce Commerce Cloud, Magento, Hybris, IBM Websphere, Oracle)
  • Experience with Analytics (Core Metrics, Adobe, Google Analytics)
  • Experience with Enterprise SEO tools (i.e. Bright Edge, Covario, Searchlight)
  • Previous experience in FMCG companies, with focus on development of consumers and shopper activities
  • Ensures successful program completion in terms of quality, effectiveness, time and budget
4

Skills For Marketing Senior Mgr, Osteoporosis Prolia® Resume

  • Able to work under pressure on multiple priorities
  • Strong attention to detail and orientation toward accountability
  • Proven ability in conflict resolution
  • Build strong relationships with lead provider and affiliate counterparts through weekly status phone calls, weekly reporting exchanges, etc
  • Briefing Creative Teams and formulating marketing strategies
  • Understanding the applied principles, concepts, theories, technologies and standards of information security and Marketing and Sales functions
  • Supporting GMs in co-managing Technical Solutions consultants
  • Driving product marketing initiatives globally
  • Working knowledge of MS Outlook, Word, Excel, PowerPoint, and Access
5

Skills For Communities Product Marketing Senior Analyst Resume

  • Driving cross HPS / HON sales synergies, value propositions to improve share of demand
  • Leveraging the Accenture Brand
  • Provide Data Analytics/tracking reporting to marketing and customer marketing teams, including issuance of monthly Nielsen share reports
  • In-depth knowledge of marketing principles and practices including B2B product promotion, placement and pricing techniques
  • Work collaboratively, emphasizing teamwork, diversity and knowledge sharing both within Epsilon and with external business partners
  • Develop an advertising strategy to promote existing services as well as new offerings
  • Implementation of at least one business building initiative, e.g. promotional program, new product launch, re-launch, cost savings, packaging change
  • Provide weekly reporting updates and data-driven recommendations to Marketing Manager and other key executives
6

Skills For Marketing Senior Administrative Assistant Resume

  • Coordinate development and implementation of promotional activities aligned with Regional Team and Customer Marketing team, including results measurement
  • Solves complex business problems using Marketing Science including ROI, media mix and measurement, promotional strategy, brand equity tracking, segmentation, and sales/pricing analytics
  • On point for major and minor project work concerning Marketing Effectiveness
  • Assist senior account team in identifying changes in workflow, methodologies, and specifications to improve campaign efficiency and performance
  • Write reports, recordkeeping and financial details
  • Perform additional functions and administrative tasks as required for other marketing programs
  • Product ownership of Windstream’s Cloud Application portfolio – including Unified E-mail Management SaaS and Hosted Exchange and Collaboration tools
7

Skills For Customer Marketing Senior Strategist Resume

  • Plan, develop, and implement marketing plans to increase product penetration and ARPU of stated products
  • Develop product packaging that enhances Windstream’s enterprise data product portfolio and enables the achievement of revenue and market share objectives
  • Delivers to the Accenture Marketing Communications Organization in an as a service model
  • Executes marketing and communications assignments for various Accenture organizational entities
  • Knowledge of CMO issues and concerns, knowledge of digital marketing and how it’s leveraged by CMOs, knowledge of Accenture's areas of business
  • Consults with subject matter experts to develop a complete understanding of the relevant trends
8

Skills For Marketing Senior Mgr, Cardiovascular Resume

  • Visits customers to expand understanding of customer needs
  • Works with Marketing Research on relevant customer related projects to gain insights into customer needs
  • Provides end to end specialized marketing campaign and program development, management, and execution
  • Business perspective and understanding of business marketplace
  • Knowledgeable of email and HTML coding across multiple platforms, with ability to update content as needed
  • Have some understanding of basic promotional tools/tactics
  • Flex between creative and analytical thinking
9

Skills For Marketing Senior Professional Resume

  • Able to deliver marketing activities to time and within budget
  • Provide Product Marketing support for Individual Case Base Product opportunities, such as Requests For Price and Technical ICB request.
  • Manage the Financial forecasting and reconciliation for all efforts
  • Provide reporting and analytical insights on results
  • Propose next steps for improvement and refined testing
10

Skills For AI Marketing Senior Analyst Resume

  • Propose project plans for implementing optimizations and tests
  • Brand Building budget management
  • Serve as liaison between Informatics, Sales Support, and Marketing for database of value-based model statistics
  • Work with SMEs to draft speaking proposals and presentations for submission at national events and conferences
  • Review and edit formal written proposals and executive summaries for organizations looking for opportunities to transform to value-based care

List of Typical Responsibilities For a Marketing Senior Resume

1

Responsibilities For Marketing Senior Analyst Resume

  • Experience of working with design software (Adobe Photoshop, Indesign, Dreamweaver) is an advantage
  • Leverage large datasets for pattern detection
  • Co-operation with motorcycle press/media
  • Opportunity to develop in a global environment
  • Senior level presence and influence
  • Possess a professional business manner, high energy, enthusiasm, and be goal oriented
2

Responsibilities For Marketing Senior Mgr Resume

  • Influence Sr. management, key stakeholders, decision makers and peers
  • Advanced level competency in PowerPoint, Excel and Word
  • Use website content management systems and social media platforms
  • Remain calm and maintain self-control in the midst of difficult circumstances and emergencies, adapt to change, and respond in a professional manner in all situations
  • Think analytically and evaluate the impact of case management recommendations
3

Responsibilities For Search Marketing Senior Analyst Resume

  • Maintain boundaries
  • Conduct job responsibilities in accordance with the ethical standards of conduct, state contract, appropriate professional standards and applicable state/federal laws
  • Work nights and weekends once a month
  • Organized and detail driven for flawless campaign deployment
  • Analytical and able to present results
  • Executive presence to gain confidence of and influence/ advise internal partners and SMEs
  • Manage multiple projects simultaneously, both big and small
  • When necessary, be able to think and react quickly
4

Responsibilities For Marketing Senior Mgr, Osteoporosis Prolia® Resume

  • Be able to both take and give direction from/to others
  • Organised, creative and self-motivated
  • Have the drive, energy and determination to develop and executive a strategy, identify and build new business and manage cross cultural teams
  • Exposure to project and process management
  • Plan, organize, and manage processes
5

Responsibilities For Communities Product Marketing Senior Analyst Resume

  • Knowledge of department policies and guidelines
  • Includes advertising, internal communications, recruitment marketing, events sponsorships, collateral credentials development, direct marketing, writing, web content management, database management and digital marketing
  • Pragmatic business mindset rather than a technical/academic research mindset
  • Goal oriented and personally accountable; resourceful and self‐directed
  • Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions
  • Business oriented, mature and self‐motivated
  • Evaluates and summarizes analyses to communicate appropriate information to stakeholders
  • Provides insight to other marketing groups to help them creates a plan to position the correct value proposition for attractive customer segments to improve effectiveness of marketing initiatives
6

Responsibilities For Marketing Senior Administrative Assistant Resume

  • Provide Subject Matter Expert assistance on stated products
  • Increase business revenue from the enterprise business segments by increase the number of products and services sold into the Windstream base of customers
  • Life cycle manage all stated products
  • Works with IT to improve CRM, data warehouse and other data-centric initiatives
  • Selects and manages vendor relationships for deep analytical work
  • Manages and develops a small team, elevates the technical fluency of the broader organization
  • Implement agreed upon strategies for client deliverables
7

Responsibilities For Customer Marketing Senior Strategist Resume

  • Work with senior team members in developing decisions and recommendations on behalf of client based upon data from creative, data management, production, results reports, client, etc
  • Manage day-to-day activities related to client and senior account team needs
  • Identify and communicate sales opportunities to senior account team
  • Develop campaign schedules and manage program kickoffs to ensure cross-functional counterparts are clear on their requirements and deliverables
  • Handle budgets and manage campaign costs
  • Immersed in brand standards for creative reviews
8

Responsibilities For Marketing Senior Mgr, Cardiovascular Resume

  • Have knowledge of and indirectly manage internal work groups
  • Have direct involvement with client presentations
  • Work in conjuncion with the creative team to create collateral complement campaigns
  • Help with communication strategies for internal and external audiences
  • English proficiency (oral and written)
  • Good communication skills within different levels of organizations (internal/external), good networking skills, high level of assertiveness and drive for alignment
  • Attractive benefit system
9

Responsibilities For Marketing Senior Professional Resume

  • Content & Communications
  • Regional category teams
  • GTM – Retention
  • CRM and Systems

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