Marketing VP Resume Sample

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Olaf Auer
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Work Experience


VP of Product Marketing
05/2016 - PRESENT
Philadelphia, PA
  • Study competitive studio’s efforts in general and on individual films and present findings to senior management and marketing teams
  • Provide deep insights into current and emerging demographic trends and the impact on the movie goers’ habits and other trends for the Hispanic, African American and Asian audiences
  • Experience in managing large organizations and budgets
  • Work in a fast-paced high-tech environment with a proven track record of delivering innovative, creative and integrated plans that drive demand
  • Demonstrated background in negotiation skills and experience managing large budgets
  • Strong knowledge of the cloud market
  • Position based in Palo Alto, CA
  • Leads product management in knowing customer needs and wants by market segment, monitoring competitive landscape to stay abreast of market trends, analyzing competitor’s product offerings and looking at the impact of sustaining technologies
  • Leads and oversees the entire product life cycle for the company’s product portfolio
Senior VP & Director of Marketing
07/2010 - 01/2016
New York, NY
  • Marketing experience, preferable in medical device
  • Management experience; 5+ years at the executive level
  • Proven ability to strategize sales and marketing plans
  • Develop relationships with key stakeholders across the organization and the industry
  • Strong downstream marketing experience
  • Collaborate with executive leadership effectively
  • Led delivery of multiple medical devices to commercialization
  • Lead and think strategically across all business functions
VP, Americas Marketing
10/2005 - 06/2010
San Francisco, CA
  • Effective leader, with the ability to attract and develop similar high-quality individuals and build teams
  • Lead the design, management, and implementation of multi-year plans to increase financial support for UWGP through workplace campaigns, individual contributions, corporate and foundation support, planned giving, sponsorships, affinity groups, and other new business opportunities
  • Lead staff and volunteers to implement the strategies and action steps to achieve or exceed revenue goals
  • Recruit, cultivate, manage, and staff a volunteer Resource Development Council, and work in partnership with the Vice President of Community Engagement and Director of Donor Engagement to do the same for their areas of leadership
  • Ensure systems are in place to effectively monitor and track revenue generation and provide accurate projections against goals
  • Lead and directly manage planned giving program to achieve annual goals
  • Assess the execution of plans and overall fundraising opportunity and adjust resources as needed
  • Anticipate changes in the fundraising environment to maximize opportunities
  • Lead solution content development messaging for TEAM Polycom – Polycom’s annual sales and partner event

Education


Purdue University North Central
2001 - 2005
Bachelor's Degree in Business

Professional Skills


  • Strong planning and organizational skills along with strong prioritization skills
  • Demonstrated excellence in communication, with the ability to present information in an audience appropriate manner accompanied by strong presentation skills
  • Strong leadership skills and ability team effectively with Product Management and Sales
  • Computer skills including Microsoft Office applications along with eBusiness and Social Media experience
  • Excellent written, and communication skills
  • Excellent leadership skills that scale from field sales engagement to C Level engagement
  • Excellent computer skills (Excel, Word, Powerpoint and Outlook)

How to write Marketing VP Resume

Marketing VP role is responsible for leadership, planning, marketing, presentation, design, credit, training, integration, reporting, manufacturing.
To write great resume for marketing vp job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing VP Resume

The section contact information is important in your marketing vp resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing VP Resume

The section work experience is an essential part of your marketing vp resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing vp responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing vp position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing VP resume experience can include:

  • Develop global product marketing strategy in collaboration with Product Development and Creative. Lead objectives and strategies for all categories (positioning, pricing, distribution, merchandising)
  • Experienced people manager with a proven track record of team building
  • Experience defining Ethernet controller/adapter hardware and / or software products; writing MRDs and managing the product cradle to grave
  • Experience defining a marketing organization and leading a team
  • Experience creating and delivering presentations to all levels in a customer organization
  • Experience in product marketing for a high tech company targeting IT organizations

Education on a Marketing VP Resume

Make sure to make education a priority on your marketing vp resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing vp experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing VP Resume

When listing skills on your marketing vp resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing vp skills:

  • Strong leadership skills and experience managing and motivating teams
  • Proven work experience in the US market and solid understanding of US multicultural dynamics
  • Excellent verbal and written skills with attention to detail
  • English/excellent communication skills and attention to detail
  • Significant experience and proven success in implementing and evolving marketing strategies
  • Experience developing, implementing and championing new strategic initiatives through effective change management practices

List of Typical Experience For a Marketing VP Resume

1

Experience For VP of Product Marketing Resume

  • Building strong partnerships and driving integration of GTM and Make into Wood Mackenzie Power and Renewables marketing activity
  • Demonstrated success driving brand consideration and preference using different marketing vehicles
  • The planning, development, delivery and measurement of effective regional marketing strategies for the Americas
  • Driving Marketing campaign excellence and ensuring Marketing is seen as an equal and vital business partner in region
  • Planning and management of events related to products to include participation at trade shows, summits, briefings, webinars, client conference
  • Assist with product/service/vertical launches including the strategy, messaging, and preparation of sales training material, presentations, sales collateral
  • Global marketing business partner for the Upstream (including Subsurface and Supply Chain), Power & Renewables and Coal market segments
  • The development of high performing Campaign Managers and regional Marketing teams
2

Experience For Senior VP & Director of Marketing Resume

  • Deliver the agreed Marketing Influence value reflecting the aggregated contribution from all campaign activity in region
  • The Marketing representative on all regional Executive Committees and Leadership teams
  • Develop global annual business plan to improve market share and profitability
  • Bankers, Client Advisors, Relationship Managers and Product specialists
  • Compliance, Legal, AB&C team, Press team, Internal Communications
  • External Agencies and vendors
  • Manage and assign MDF to key partners and work with them to drive the best ROI possible
3

Experience For Investor Insight ETF Marketing VP Resume

  • Analyze the business operations functions of each assigned team for strengths and weaknesses, make recommendations on areas of improvement, and provide support and training to team staff
  • Coordinate and supervise the statistical analysis done by the marketing sciences team itself – being willing to “dig in” to the team’s work when necessary and pitch in to assist newer or less experienced members of the team
  • Introduce cutting edge analytical methods to the firm’s leadership team to expand PSB’s capabilities and offerings and improve the team’s ability to sell, manage, and promote those methods via education, mentorship, and coaching of VP peers across the firm
  • Partner with a GMC colleagues to develop and execute integrated marketing campaigns targeted at the institutional segment (including sales collateral, direct mail, email, digital, PR, events, sponsorship, and print media)
  • Work directly with internal partners (Sales, Product, Portfolio Management and Capital Markets) to position new and existing products and strategies, generate new content and client educational materials
  • Provide support in analyses designed to measure the effectiveness of campaigns and estimate the ROI of marketing spend
4

Experience For VP, Americas Marketing Resume

  • Experience creating competitive analysis
  • Experience with Ethernet controller semiconductors, systems, and software for data center applications
  • Proven ability to drive design wins at major customers
  • Understanding of semiconductor development flow
  • Work directly with internal marketing partners, generate new strategic content and client educational materials
5

Experience For Senior VP of Marketing Resume

  • Investment/financial knowledge is an advantage – ideally exchange traded funds, active mutual funds, capital markets
  • Oversee the development and management of the team’s KPI’s and budget; own Prestige P&L performance and CAAP delivery; build Multicultural P&L and drive it through the brand teams.(15% of time)
  • Oversees MAA’s web direction and marketing policies, including all electronic communications with current and potential customers
  • Lead the PMM team in developing go-to-market strategies across product and amplifying their impact
  • Thrives in a rapidly changing environment
  • Clearly define and mobilize the mission, vision and strategy of Lyft’s Product Marketing team
  • In conjunction with the marketing leadership team, define Lyft’s strategic narrative to our users
  • Familiarity with products/services geared toward both end-users and power-users in B2C and B2B2C markets
  • Speak at conferences and webcasts on application performance challenges and real-world usage of AppDynamics
6

Experience For Senior VP, Resource Development & Marketing Resume

  • A passion for public speaking in front of large internal, external, and global audiences and evangelizing our market-leading technology with various stakeholders
  • Effective communication, marketing and relationship skills with internal and external customers at all levels
  • Contribute to strong gross profit through the design, implementation and execution of an effective pricing structure
  • Demonstrated fiscal responsibility and business ethics
  • In collaboration with the rest of the executive team, help lead the strategy for our driver and passenger user experiences
  • Senior product marketing experience in highly competitive, consumer-facing, technical companies
  • Demonstrated success building a profitable branded business, with an organization where brand is a critical differentiator in the success of the business
  • A solid track record of successful accomplishments in brand management, product management and marketing communications
  • Proven ability to manage cross-functionally and cross-culturally
7

Experience For VP of Marketing, Equinox Hotels Resume

  • A strategic and proactive thinker who's not afraid to take risks and can influence and drive change from traditional to digital thinking
  • Create, implement and evolve integrated solutions for CRM, Mobile, Social and Loyalty
  • Passion for the customer and product
  • Work closely with product leadership to make user-insights driven business decisions
  • Scale the product marketing team by: continuing recruitment of top talent; structuring the team to align efficiently with the Product, Growth, Ops, Enterprise and Marketing teams; implementing PMM best-practices
8

Experience For VP, Global Solutions Marketing Resume

  • Develop and implement both short-term and long-term marketing plans, in conjunction with the Vice President Sales to deliver Agropur Canada brand value proposition and drive top-line and bottom-line results
  • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies
  • Create meaningful and break-through advertising campaigns to both trade and consumer to articulate the unique benefits and advantages of Agropur Canada branded products and its value proposition
  • Develop and manage a highly effective and high performance marketing team
  • Lead marketing initiatives to drive brand awareness and preference for consumers and industrial markets
9

Experience For Co-brand Face to Face Marketing VP Resume

  • Create targeted marketing tools for use by Agropur Canada sales force
  • Identify growth opportunities for continually improving Agropur Canada’s competitive position
  • Analyze sales, market share, brand health and profits to determine return on marketing investment
  • Facilitate training and communication internally to educate and inform key stakeholders
  • Track metrics and success criteria for all their product marketing activities
  • Work with world-wide marketing teams to ensure company communications are disseminated in a timely matter
  • Create content/tools to assist selling teams (new and existing business) in presenting the product’s proposition. To include presentation, case studies, white papers, videos, testimonials, webinars, blog etc
10

Experience For VP Solutions Product Marketing Resume

  • Assist Business Development and SAM teams with developing and presenting compelling propositions for new products to their clients
  • Assist local markets to localize the product go to market for their markets
  • Work closely with Product and Technology teams to execute growth roadmap and solve problems
  • The first is to collaborate with Research, Consulting, Product Management, Product Development and Sales to develop, drive, deliver and measure effective marketing for the Americas region to support the Company's commercial objectives with a focus on new client development, cross sell and retention
  • Possess the ability to strategically think ahead and plan over a 1-3 year time span

List of Typical Skills For a Marketing VP Resume

1

Skills For VP of Product Marketing Resume

  • Demonstrated experience developing and working with big box retailers as well as dealers and distributors (Ulta, Sephora, etc)
  • Work effectively in an international team environment and matrix structure
  • First-class analytical, presentation and collaboration skills
  • Relevant product marketing experience in a technology company, with experience in BI and Advanced Analytics
  • Demonstrated experience as a "thought leader" - sought after for advice, counsel and judgment
  • Demonstrated success managing, motivating and growing a hard driving team of email and content marketers, copywriters and designers
  • Demonstrated success in hiring, developing, retaining and coaching staff
  • Proven track record of leading a team and demonstrating tangible results
2

Skills For Senior VP & Director of Marketing Resume

  • Experience working in a sales environment, preparing reports to be distributed to the Sales team
  • A BS/BA in Marketing or relevant marketing experience
  • Marketing experience in the Asset Management industry
  • Strong understanding of VMware’s current SDDC, EUC and cloud services portfolio is a requirement
  • Demonstrated aptitude for continuous learning
  • Budget management and marketing effectiveness/ROI
  • Product marketing experience in comparable industries (particularly services industry)
  • Able to lead multiple high priority projects
3

Skills For Investor Insight ETF Marketing VP Resume

  • Strong entrepreneurial spirit and track record of success with new business ideas or start-ups
  • Proven ability to build and maintain a high-quality and capable marketing team
  • Demonstrated successful leadership ability to build teams, both locally and remotely
  • Proven ability to delegate complex tasks and monitor / coach / mentor for success
  • Demonstrated ability to successfully influence senior management and critical stakeholders and to communicate the group's vision and accomplishments
  • Create and serve up smart, innovative and cost-effective ways to grab our customer's attention
4

Skills For VP, Americas Marketing Resume

  • Build strong relationships with and influence creative leadership teams, internally and externally
  • Strong creative vision with ability to interpret and evolve brand aesthetic
  • Understanding of the vision of Wood Mackenzie
  • Supporting product materials with relevant insight as to the ‘Why now’ story
  • Possess in-depth understanding & knowledge of our key markets, able to provide meaningful inputs to guide and help regional marketing planning & executions
  • Collaborate with creative leaders to design inspiring marketing programs, content and campaigns that drive traffic and increase customer engagement
  • Work with business partners to define and report on metrics that represent progress against Marketing goals and show Marketing's impact on business and traffic
  • Create and manage Marketing budget and spend, including agency and vendor management
5

Skills For Senior VP of Marketing Resume

  • BI Prime, Business Insider’s consumer offering
  • Fast pace, high energy, quick thinking, change oriented and able to work with ambiguity
  • Carries an “executive presence” and a track record of presenting to C-level and Board leaders
  • Accountable for all institutional client segment marketing and communications
  • Well networked and connected in the eCommerce / mCommerce space, with knowledge of emerging digital innovations and potential partners
6

Skills For Senior VP, Resource Development & Marketing Resume

  • Inspirational leader who can manage innovation and bring programs to life through creative talent
  • BI Intelligence, Business Insider’s premium disruptive tech research arm
  • IGNITION ticket sales, Business Insider’s flagship event series
  • Professional appearance and positive attitude are required
  • High attention to detail and entrepreneurial mindset
7

Skills For VP of Marketing, Equinox Hotels Resume

  • Demonstrated success in a company which is respected for marketing, operational and technical excellence, innovation, quality of product, quality of management and financial performance
  • Experience leading vast, global projects spanning various functions and business partners; previous experience leading a remote team without direct reporting relationships
  • Proven ability in successfully managing a diverse team and developing talent
  • Work collaboratively with sales, account management, client services and executives
  • Work in a matrixed and virtual organization
  • Be self-motivated, highly organized and detail oriented
  • Energetic and productive under stressful deadlines
8

Skills For VP, Global Solutions Marketing Resume

  • Expertise with MS Word, Excel, PowerPoint
  • Present in front of multiple audiences: Executive staff, partners, customers and industry analysts
  • Able to influence and drive at the senior level
  • Attract and retain “A” players
  • Campaign execution and oversight
9

Skills For Co-brand Face to Face Marketing VP Resume

  • Able to work independently, yet a team player
  • An accomplished marketer and brand builder, who has achieved success leading development of brands and businesses; likely has 10-15+ years’ experience including both sales and marketing positions
  • Experience planning, developing and measuring omni-channel marketing campaigns, preferably in close collaboration with sales and product managers (i.e. our PSDs)
  • A thorough understanding and experience of B2B product marketing, product marketing, traditional and digital marketing, business and market development, market research and planning, event planning and promotions/advertising
  • Outstanding communication skills and the ability to distill ideas into compelling presentations
  • Previous use and strong understanding of sales and marketing automation tools is required, with knowledge of Salesforce and Pardot an advantage
  • A track record of designing and executing successful lead gen and conversion campaigns utilizing email, paid search, SEO and social tools
  • Drive the strategy for of three year product planning; global and regional marketing calendars; programs based on consumer research, insight and analyses
  • Lead strategic marketing direction /applied marketing executions all (6) regions and key markets to ensure local relevance.
10

Skills For VP Solutions Product Marketing Resume

  • Facilitate integration with Consumer Marketing + e-Commerce teams to drive holistic approach to product marketing activations
  • Lead strategic brand positioning and evolution for current and emerging products
  • Lead strategy on emerging digital business models and technologies, articulating the digital future and the organization's role in it internally and externally
  • Collaborate with business leaders to define experiential vision and influence and create a marketing and digital roadmap to bring the vision to life
  • WM Marketing team, Central Design/production team, Brand teams
  • An inspirational leader with high emotional intelligence who sets high and exacting standards and demands the best work of their team

List of Typical Responsibilities For a Marketing VP Resume

1

Responsibilities For VP of Product Marketing Resume

  • Institutional client-oriented perspective
  • Assertive and influential
  • Oversee product launches
  • Insight driven, analytical thinker: Track record of leveraging both internal user data and consumer insights work to help define the product experience. Lives and breathes the user experience by having immersed themselves in user trends, research and live interactions. Complements all decisions with supportive analytics and has shown a bias to test/measure performance continuously
  • Strategic Visionary: Providing strategic and tactical leadership in crafting the users’ experiences by balancing the company’s vision, business priorities and product priorities. Partnering effectively across functions (i.e., product, engineering, marketing, growth and ops) in order to ensure a uniform experience across channels (both in and out of product)

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