Marketing Strategist Resume Sample

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Brenden Lebsack
1918 Conn Canyon,  Chicago, IL
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Work Experience

Senior Marketing Strategist
07/2016 - PRESENT
Dallas, TX
  • Develop and lead business strategy on proprietary programs and events (i.e. Advisory Boards, Thought Leadership, Summits) centered around client needs that advance AOL’s strength in media and ad tech
  • Ideate and develop branded sponsorship opportunities within AOL’s proprietary events to bring to clients and advertisers
  • Stay up-to-date on current content marketing trends and incorporate best practices into client’s existing marketing plans and strategies
  • Develop strong knowledge of AOL’s media, content and programmatic ad technology business as well as knowledge of key client's business to craft unique, innovative, brand engaging events
  • Marketing or account management experience in-house at a digital brand or agency
  • An understanding and passion for recognizing emerging trends, creative excellence, and new technologies in media and technology
  • Strong and proven track record of successfully managing a variety of different relationships and technical projects
Marketing Strategist
09/2009 - 06/2016
Houston, TX
  • Self-motivated, team-oriented, very responsible, and focused on exceeding expectations
  • Exceptional organizational, presentation, and communication skills, both verbal and written
  • Manages time and projects effectively
  • Manages up to one direct report
  • Establishing Small Business marketing priorities
  • Define strategy and guidelines for annual marcom spend planning for all priority countries
  • Working to establish campaign goals and objectives
  • Mapping yearlong customer journeys based on marketing programs and campaign activity
Email Marketing Strategist
07/2004 - 08/2009
Phoenix, AZ
  • Analyzing existing data, market reports, trends and customer research projects
  • Briefing the creative team, allowing them to create an effective and well-targeted proposition for the client
  • Organizing and attending focus groups to do qualitative research
  • Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary analyzing the results
  • Establishing consumer segment marketing priorities
  • Maintain and create contact lists related to Fannie Mae’s products
  • Use and further develop Fannie Mae’s investor database in order to deliver value by


Colorado State University - Global Campus
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Strong relationship building and interpersonal skills, with good oral and written communications skill in English
  • Excellent communicator– well-spoken with excellent writing skills
  • Excellent interpersonal skills with a demonstrated ability to work in a cross functional team environment required
  • Demonstrate strong project management skills
  • Training, Skills, Knowledge and/or experience
  • Experience working in a cross-functional, matrixed team; proven experience developing, executing and optimizing marketing campaigns
  • Excellent written and verbal communication skills – heavy amount of writing and presenting/selling ideas in this role

How to write Marketing Strategist Resume

Marketing Strategist role is responsible for interpersonal, presentation, analytical, organizational, leadership, analysis, business, research, advanced, digital.
To write great resume for marketing strategist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Strategist Resume

The section contact information is important in your marketing strategist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Strategist Resume

The section work experience is an essential part of your marketing strategist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing strategist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing strategist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Strategist resume experience can include:

  • Excellent presentation skills, strong communication skills and exceptional interpersonal skills when interacting with others at all levels of an organization
  • Strong team collaboration skills, solid presentation skills, able to arrange and run meetings with direction, leaving with clear objectives and tasks
  • Strong direct response marketing experience, leveraging test and learn design, marketing program measurement, and effective and optimization experience
  • Strong insights-based marketing strategy skills, with the ability to translate quantitative and qualitative data into solid customer insights
  • Effective communication skills (such as speaking, writing, presenting, facilitating, etc)
  • Excellent writing, time management, decision-making, presentation, organizational and problem solving skills

Education on a Marketing Strategist Resume

Make sure to make education a priority on your marketing strategist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing strategist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Strategist Resume

When listing skills on your marketing strategist resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing strategist skills:

  • Excellent time management, listening, oral and written communication skills, as well as solid decision-making skills
  • Strong decision-making skills required. Requires strong oral, written and listening skills
  • A track record demonstrating strong market research and/or business analysis skills, creativity, presentation and organizational skills
  • Evidence of strong analytical skills and a disposition for data-driven decision making
  • Strong project management, interpersonal and organizational skills, and experience working cross-functionally with other teams
  • Excellent interpersonal skills and experience to work with employees at all levels of the organization

List of Typical Experience For a Marketing Strategist Resume


Experience For Digital Marketing Strategist Resume

  • Strong written communication skills and feel comfortable blog writing
  • Self-motivation, ability to work with teams at a distance, and strong critical thinking skills
  • Strong project coordination and leadership skills
  • Strong project management, communication, content development and editorial skills required
  • Good quantitative skills – able to extrapolate information and apply to other areas

Experience For Senior Marketing Strategist Resume

  • Effective communication skills both written and verbal are required
  • Knowledge of SEO best practices and strong copywriting skills
  • Excellent project management and business analysis skills
  • Networking Skills – online and offline
  • Strategic capabilities, technical marketing, digital marketing, media planning & research skills
  • Superior writing skills and a passion for storytelling with data
  • Effectively manage budget and planning activities
  • SEO experience with proven track record of delivering results
  • Prior experience in B2B marketing roles

Experience For Email Marketing Strategist Resume

  • Community Management, and proven communications/marketing experience working with cross-functional partners and executives
  • Verbal and written skills with the emphasis on being able to articulate Sikich’s Marketing abilities
  • Marketing or sales experience and demonstrated industry expertise
  • Able to partner effectively with cross-functional teams, work autonomously and navigate ambiguity
  • Prior automotive industry experience desired
  • Exceptional written, oral communication, and interpersonal skills

Experience For Product Marketing Strategist Resume

  • Prior experience working as a digital analyst; hands-on digital research, content optimization and data analysis
  • Collaborates with other Marketing and Communications units to advocate for business partners and ensure plans are executed effectively
  • Relevant experience in a corporate or agency marketing setting, including experience in social media, advertising, direct mail, and email marketing
  • Demonstrated ability to prioritize and handle multiple tasks successfully
  • Partner with other members of the Digital Team to deliver an effective, customer-centric experience for Bottomline’s prospective customers
  • An excellent portfolio that demonstrates a clear vision and approach to strategic communications, ideally with a diversity of projects and styles
  • Good at keeping multiple stakeholders informed while juggling multiple tasks/priorities
  • Superior communication skills- verbal, written, listening

Experience For Search Marketing Strategist Resume

  • Strong communicator and demonstrated ability to lead change in a global organization
  • Demonstrated experience working across multiple organization to successful completion of project
  • Communication Knowledge & Skills
  • Strong vendor management as well as cross-functional management experience
  • The ability to deliver presentations to large or small groups effectively
  • Basic data and market research analysis skills
  • Key Skills and critical success Factors for the Job
  • Exceptional thought leadership, presentation and communication skills
  • Willing and able to adjust to changing demands and shifting priorities

Experience For Marketing Strategist, Capital Markets Resume

  • Optimizing our owned and operated channels to drive deeper, logged-in engagement across our network
  • Working knowledge of digital tactics, networks, design, and user experience best practices
  • Results oriented, passionate about identifying, prioritizing and delivering on objectives using sound business practices
  • Demonstrable experience leading and managing SEO/SEM and display advertising campaigns, including some familiarity with web design and HTML
  • Experience developing marketing plans and purchasing advertising in higher education, nonprofit, or other public sector settings
  • Experience developing and managing marketing plans, media buying, and budgets

Experience For Regional Marketing Strategist Resume

  • Experience developing and implementing strategic marketing plans including digital channels
  • Experience in email marketing, CRM, lead nurturing, engagement marketing or marketing automation
  • Experience developing, custom digital strategies/tactics within a marketing, PR and/or advertising agency environment or client
  • Drive a culture of continuous KPI improvement through various testing methods, including A/B, multivariate, and user experience testing
  • Professional experience with digital marketing in an agency setting or in-house marketing unit

Experience For Field Marketing Strategist Resume

  • Experience developing, executing, and evaluating SEO strategy
  • Experience in marketing and/or advertising agency organization to include campaign management and ancillary marketing services
  • Experience working with Salesforce Marketing Cloud or other marketing automation platforms is required
  • Experience working with Salesforce Marketing Cloud or another marketing autmation system is required
  • Experience in online marketing, managing budgets and achieving revenue targets

Experience For Associate Marketing Strategist Resume

  • Demonstrable experience with strategizing, managing and executing paid search/social programs for B2B and/or B2C clients
  • Experience managing projects involving website development, video, mobile sites, apps, social media etc., of varying duration and complexity
  • Demonstrated success in coordinating marketing programs, development of SEO web content and advertising
  • Motivated and driven by the evolving media landscape to deliver new and innovative digital-first marketing and engagement experiences
  • Strong focus on constant improvement, idea development, and staying up-to-date on developing consumer preferences/channels
  • Demonstrated track record of driving marketing results
  • Research, design, prototype, test and validate new and innovative features and ideas--executing A/B and multivariate testing programs
  • Prior expertise in events, Enterprise B2B SaaS marketing, and/or the product marketing a benefit
  • Solid understanding of marketing campaign metrics

Experience For AVP, Regional Digital Marketing Strategist Resume

  • Email Marketing experience as an Email Marketing Manager, or similar role
  • Experience with account and/or project management principles, especially in an agency or in-house marketing setting
  • Proven aptitude for working across marketing, MC, sales and (IT) technical disciplines
  • Fluency multiple languages desired especially Japanese, solid understanding of the search marketing landscape in APAC
  • Related work experience required including working in the Retirement or Financial Services Industry
  • Experience in Marketing and/or Content Writing for the Web
  • Experience in a marketing account executive role in a fast paced, highly structured creative environment similar to an advertising agency
  • Experience with PC and web/internet based technologies e.g. HTML, trends/issues, management, editing/authoring tools and development
  • Direct experience in electricity marketing and advertising

List of Typical Skills For a Marketing Strategist Resume


Skills For Digital Marketing Strategist Resume

  • Strong presentation skills - experience in online presentations, over the phone pitches, as well as face to face presentations
  • Reliable self-starter with strong creative thinking, analytical problem-solving, as well as decision-making and interpersonal skills
  • Excellent communication skills, including written, interpersonal and presenting
  • Strong planning/ organizational, problem-solving and analytical skills required
  • Strong relationship building, managing through influence, and consultative skills
  • Proven experience in creating effective teamwork and an environment conducive to developing cross-functional collaboration
  • Self-motivation, ability to work with teams including co-workers at a distance, and strong critical thinking skills
  • Strong analytical and data interpretation skills for the purpose of making business decisions and translating to business needs

Skills For Senior Marketing Strategist Resume

  • Strong analytical, project management, statistics/testing methods skills
  • Strong spreadsheet modeling and PPT presentation creation skills
  • This is a client-facing role, requires excellent communication skills along with a willingness to travel up to 80%
  • Work requires strong creative, planning, communication, and organizational skills in order to meet business/brand objectives
  • Excellent writing skills with ability to work in a fast-paced, deadline-driven environment
  • Strong PC skills, including Microsoft Office applications, Excel, and PowerPoint
  • Strong knowledge of fuel pricing and analytics with the ability to apply knowledge effectively

Skills For Email Marketing Strategist Resume

  • Strong reporting and analytical skills with the ability to turn data into insights
  • Strong PowerPoint, Excel, presentation and public speaking skills are highly sought after
  • Possess a strong ability to manage multiple demands and responsibilities; adapt quickly and effectively to changing needs and expectations
  • Assist in leading moderately scoped projects, provide guidance, act as skills resource and trainer to less experienced staff
  • Organization and project management, strong analytical skills, planning , and time management
  • Effective use of interpersonal and communication skills including tact and diplomacy
  • Suggest and initiate social media experiences and manage the team to communicate effectively, finding ways to improve the suggested approach
  • Excellent leadership and interpersonal communication skills are critical

Skills For Product Marketing Strategist Resume

  • Solid strategic and critical thinking skills
  • Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
  • Strong project management and collaboration skills, ideally within an Agile/Scrum environment
  • Strong executive leadership presentation skills and ability to create executive presentation content
  • Work well individually and in a collaborative team environment, and multitask across multiple projects and clients to effectively manage priorities
  • Possession of excellent visual design skills
  • Strong customer service and client relationship skills required

Skills For Search Marketing Strategist Resume

  • Work well individually and in a collaborative team environment and multitask across multiple projects and clients to effectively manage priorities
  • Related work experience which includes strong project management experience
  • Project-management and prioritization skills to establish and manage critical deadlines for self and team
  • Strong experience in Eloqua, SFDC, Adobe Experience Manager, Tableau for Analytics, Omniture
  • Proven experience in day-to-day management of PPC campaigns and hands-on experience and expertise with Google Analytics and Google AdWords

Skills For Marketing Strategist, Capital Markets Resume

  • Demonstrates progressive evolution of skills through career progression required
  • Strong interpersonal, communication, project and time management skills
  • Strong oral and written communication skills with ability to present to peers and business management
  • Excellent team work and project management skills
  • Exceptional communicator who can lead and influence others. Excellent presentation skills - written, verbal, and visual
  • Work in fast-paced environments with strong organizational skills
  • Excellent multitasking, organization, time management, and written and oral communication skills
  • Experience of driving success through digital channels with experience in buying media/working with trading teams through DSPs, and through direct deals
  • Demonstrated experience conceptualizing and executing successful marketing campaigns

Skills For Regional Marketing Strategist Resume

  • Prior experience working with a sophisticated email service provider (ExactTarget/ SFMC/ Marketo), managing daily email campaigns and reporting on results
  • Experience helping to building strategic marketing programs that deliver strong results
  • Advanced strategic skills planning/project management for marketing, advertising and corporate communications
  • Intermediate skills in Microsoft Excel, including expertise in organizing data for analysis, charting and trend analysis
  • Problem solving, strategic thinking/planning and organizational skills required
  • Superior strategic skills including understanding market research and cutting-edge technologies and tactics focused on recruitment and talent acquisition

Skills For Field Marketing Strategist Resume

  • Strong sense of urgency and ability to manage details while responding to changing priorities and feedback
  • Experience helping to build strategic marketing programs that deliver strong results
  • Digital marketing experience with demonstrated proficiency in one or more of the marketing channels listed
  • Experience in marketing strategy, product management or advertising experience
  • Work with marketing team to execute marketing campaigns effectively and grow awareness
  • Experience simplifying and optimizing a digital customer experience to meet various business objectives
  • Remain current on the dynamic recruitment marketing industry in order to enhance our marketing strategies and tactics to effectively attract top talent
  • Effectively collaborate with field marketing team members and national marketing team members
  • Experience in Marketing, Customer Experience, Communications, Promotions, or Sales

Skills For Associate Marketing Strategist Resume

  • Proven experience with email marketing processes and systems
  • Demonstrated experience in leading cross-functional teams and programs
  • Facilitation and influencing skills
  • Exceptional planning, project management, attention-to-detail, and coordination skills
  • Proven experience in ensuring budgets and schedules meet requirements
  • Executive influencing skills -- the ability to sell the strategy, ideas and recommendations to stakeholders
  • Business experience; Digital Marketing domain experience

Skills For AVP, Regional Digital Marketing Strategist Resume

  • Experience designing online customer experiences
  • Create strong integrated digital and radio media solutions with supporting validation
  • Creative problem-solving skills, critical thinker
  • Proven work experience as a content creator, copywriter or similar role, capable of writing in a variety of tones, with a passion for great copy and creative
  • Intermediate-advanced Excel skills (VLOOKUP, etc)
  • Experience in onsite strategic and functional/technical roles with project ownership. Strong expertise in most of the following areas is required
  • Advanced computer skills and proficiency in Microsoft Word, Excel, PowerPoint, and Outlook

List of Typical Responsibilities For a Marketing Strategist Resume


Responsibilities For Digital Marketing Strategist Resume

  • Develop annual statement messaging plans (by portfolio) balancing Cards’ overall strategic priorities as well as product manager and portfolio manager goals
  • Strong research and analysis skills, with the ability to generate insights based on data, sales strategy, and consumer trends
  • Project management skill and experience required; ability to work independently, with multiple priorities, on deadline and on budget
  • Demonstrated skill with technologies related to marketing (CRM, reporting tools, analytics, websites, social media) essential
  • Demonstrated experience in creativity, marketing strategy work or in marketing project management
  • Expert skills in Powerpoint, Excel and graphic design programs
  • Works with Account Manager’s/Digital Account Manager’s to effectively recap all Sponsorships/Special Projects and Hatch campaigns
  • Synthesize data and reports; effectively analyze information and make recommendations accordingly

Responsibilities For Senior Marketing Strategist Resume

  • Project management skill and experience required
  • Synthesize data and reports, effectively analyze information and make recommendations accordingly
  • Advanced HTML and CSS editing skills
  • Ensuring that Acxiom’s business and data expertise is put forth to demonstrate value in the partnership with the client?
  • Understanding of the competition and market opportunities and customer experience
  • Experience conducting full-funnel marketing from awareness building to identifying and nurturing qualified leads through our marketing programs
  • Experience setting up, launching, and managing display advertising campaigns for multiple clients simultaneously
  • Experience with managing e-mail marketing campaigns, including lead generation, A/B testing, and metrics

Responsibilities For Email Marketing Strategist Resume

  • Experience evaluating and assessing internal and external client needs and market needs, and transforming them into actionable marketing plans/campaigns
  • Skilled in using, reading, and analyzing information in Google Analytics, Google Search Console, Adobe Analytics, Screaming Frog, and AdWords
  • Proven understanding of retail merchandising and the ability to translate merchandising efforts into meaningful marketing campaigns
  • Experience in business planning, marketing analysis and management consulting
  • Experience with implementing and using Google Analytics for data-driven decision making
  • Experience with Digital Marketing, CRM, and/or Media; preferably working in gaming, tech, or entertainment
  • Experience identifying resources and managing and maintaining budgets

Responsibilities For Product Marketing Strategist Resume

  • Significant experience leading, guiding and mentoring others
  • Work or internship experience in a leading technology company, strategy consulting organization, digital agency, or marketing department
  • Experience in developing and executing marketing plans to scale the brand business
  • Working experience in digital marketing
  • Architect a holistic digital marketing strategy and framework across the entire buyer’s journey and digital buying experience
  • Experience planning and executing events (e.g., industry tradeshows)

Responsibilities For Search Marketing Strategist Resume

  • B2B and B2C experience with an emphasis on developing digital marketing strategies
  • Understand and articulate emerging technologies that support the business objectives to inspire compelling user experiences
  • Experience in budgeting and spend planning
  • Strong awareness of emerging digital marketing industry trends, technologies, and practices
  • Experience implementing and optimizing Google Adwords campaigns
  • Experience in marketing or digital marketing capacity
  • Related experience in a marketing or digital marketing capacity
  • Related experience required in marketing or digital marketing capacity
  • Experience working in Digital Marketing in required

Responsibilities For Marketing Strategist, Capital Markets Resume

  • Experience in Design, SEO, CRO, PPC, Email Marketing, and Social Media Marketing
  • Experience working in B2B marketing
  • Proven knowledge and expertise with digital marketing across all B2B marketing channels
  • Experience with building and executing digital campaigns across multiple channels with a mix of paid and organic strategies at an enterprise level
  • Experience in higher education marketing focused on attracting online and adult students
  • Experience in strategy consulting in a Sales and/or Marketing environment
  • Leadership experience, managing successful marketing relationships with clients that influence stakeholders to make productive and strategic decisions
  • Experience coordinating the end to end delivery of a variety of marketing projects

Responsibilities For Regional Marketing Strategist Resume

  • Experience running an email marketing program
  • Demonstrable experience developing and executing digital lead generation and nurture programs in a b-to-b environment
  • Basic understanding of Principal business, products and industry along with understanding or experience with identified audience
  • A strong understanding of current direct marketing channels
  • Experience managing co-marketing with OEMs or strategic partners
  • Experience in digital marketing best practices, including social, SEM, SEO, display, etc
  • Experience with facilitating projects involving such systems and web technologies

Responsibilities For Field Marketing Strategist Resume

  • Thorough understanding of UX (user experience) concepts and strategies including latest web technologies and digital/e-commerce best practices
  • Collaborates with a variety of teams to develop relevant, engaging, and effective strategies and content for marketing projects
  • Experience working with creative and/or technical development of web based solutions, technology and emerging media
  • Experience maintaining a corporate website and building out digital campaigns
  • Strong understanding of digital advertising, consumer technology and media
  • Experience in presenting email marketing and acquisition strategy plans, concepts and campaign results
  • Experience with customer lifecycle management, journey mapping, segmentation & marketing automation
  • Very strong understanding of Salesforce, ExactTarget, Marketo, Eloqua and other marketing and eCommerce technology solutions
  • Higher education marketing or non-profit sector marketing experience

Responsibilities For Associate Marketing Strategist Resume

  • Digital marketing experience, with a focus on inbound marketing and web optimization
  • Experience in merchandising tactics, planning and implementation
  • Strong understanding of how all current digital marketing channels function
  • Experience creating digital/brand/media strategies along with a practical understanding of the technologies and tactics necessary for execution
  • Excellent ability to interpret the marketing vision and drive value adding insights
  • Experience using an enterprise ESP to manage email campaigns such as Salesforce Marketing Cloud
  • Experience in online marketing required, ideally in enterprise-level SEO
  • Online publishing experience, ideally in content development
  • Experience in developing global search and social media strategies

Responsibilities For AVP, Regional Digital Marketing Strategist Resume

  • Develop project roadmap and apply project prioritization and lead scoring model to M&E requests
  • HubSpot or equivalent experience/certification in marketing automation and/or digital campaign management software
  • Work closely with line of partners and stakeholders to create a marketing plan that aligned to business priorities and goals and within pre-determined budgets
  • Three to six years of experience in business-to-business marketing
  • Seven years of corporate marketing or agency experience
  • Passion for creating simple and powerful digital experiences

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