Marketing Head Resume Sample

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Greyson Hudson
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Work Experience


Global Head of Marketing
09/2016 - PRESENT
Boston, MA
  • Lead Shazam’s global marketing function
  • Form Shazam’s overall marketing strategy to drive awareness, retention, and growth
  • Drive awareness, retention and development of users in existing and emerging markets
  • Drive visibility ad use of new and existing Shazam product features
  • Track, understand, report and improve upon key marketing and user metrics
  • Carefully analyze performance metrics to ensure a data-driven approach to further improvement and innovation
  • Broaden Shazam’s use case from utility to destination for great music and beyond
Marketing Head
10/2011 - 03/2016
Los Angeles, CA
  • Collaborate with Sales and other Shazam teams to lead marketing of brand partners via Shazam
  • Form Shazam’s marketing team including brand, consumer, and social marketing
  • Own the Shazam brand and its expression through the Shazam product and all other channels
  • Executive Vice President and Head Private Bank
  • Chief Operating Officer
  • Regional Market Leaders
  • Managing Director ,Sales
Head of Marketing, India
06/2004 - 05/2011
New York, NY
  • Executive Vice President, Strategy & Implementation, Wealth Management
  • Senior Vice President, Marketing BMO Private Bank
  • Direct PR Communications
  • Embed Citibank’s perceptual scale in the market place and drive top of mind awareness and preference for both our Motherbrand and card brands
  • Manage the company’s marketing budget and track performance against campaign performances to ensure effective use of marketing resources
  • Define, maintain and deliver PCB Marketing’s SME communication calendar
  • ‘Opportunity Calls’ client approved emails
  • Leverage all aspects of online marketing and social media tools to build communities that increase awareness, drive inbound enquiries and sales via the MHE e-commerce channel

Education


Florida State University - Panama City Campus
1999 - 2004
Bachelor's Degree in Computer Science

Professional Skills


  • Highly developed, and demonstrated teamwork skills with strong attention to detail
  • Project Management Skills and data interpretation/ analysis skills
  • Strong effective communicator. Powerful written and verbal skills in English and Hindi
  • Proven experience in successfully developing and executing personalized and triggered email and other communications programs at scale
  • Marketing Leadership experience (managing a department or a group
  • Working experience with the regional office
  • Material experience with developing and running an agile, iterative test-and-learn marketing environment

How to write Marketing Head Resume

Marketing Head role is responsible for software, finance, training, integration, marketing, compensation, reporting, research, digital, insurance.
To write great resume for marketing head job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Head Resume

The section contact information is important in your marketing head resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Head Resume

The section work experience is an essential part of your marketing head resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing head responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing head position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Head resume experience can include:

  • Cross functional collaborative skills
  • Strong understanding of Marketing activities and new Marketing techniques with a focus on long term brand and reputation building
  • Demonstrated track record of building, engaging and retaining world-class teams
  • Demonstrate total enterprise perspective as it relates to strategic thinking, problem solving and best practice implementation
  • Ownership of the marketing dollars in the P&L – allocate and leverage spend efficiently measuring effectiveness for future improvement
  • Experience in a marketing leadership role

Education on a Marketing Head Resume

Make sure to make education a priority on your marketing head resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing head experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Head Resume

When listing skills on your marketing head resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing head skills:

  • Excellent writing and PowerPoint skills
  • Proven, hands-on experience of modern marketing techniques, including content marketing demand generation and insight
  • Proven ability to translate business objectives into effective marketing programs and measure marketing ROI
  • Effective management of high achieving teams Demonstrated capability in agronomy excellence and applying capabilities to support commercial operations
  • Experience in varying sizes of consumer packaged goods companies, ideally with exposure to best practices within entrepreneurial, high growth environments
  • Demonstrated ability to operate and influence across the organization including at the C-Suite Level

List of Typical Experience For a Marketing Head Resume

1

Experience For Global Head of Marketing Resume

  • >5 years of proven experience in performance marketing, marketing finance or analytics
  • Experience developing and executing new marketing strategies and programs for B2B organizations - from events to PR to campaigns and digital
  • Previous experience in coaching and mentoring staff
  • Strong data analytics and insights capabilities
  • Being responsible for developing and executing the Strategic Healthcare Global Marketing Plan
  • Hiring, training and providing leadership and strategic direction to a dedicated team of Acute Heart Failure
2

Experience For Head of Institutional Marketing Resume

  • Personally involved in selecting, developing, motivating and retaining a high performance marketing team
  • Drive Asia Pacific (APAC) small business marketing strategy, budgeting, and plans for Facebook’s APAC region
  • Expert in developing original messaging strategies and programs/campaigns
  • Manage the monthly legal and compliance filing and reporting process
  • Develop and execute a calendar for events, sponsorships and speaking opportunities – elevating Facebook’s industry presence in India
  • Continual review and evaluation of the team’s marketing plans, leveraging data driven information from SalesForce.com and Marketo
3

Experience For Head of Marketing, India Resume

  • Lead and manage a marketing team for the SMB audience and advertisers serviced through scaled marketing channels
  • Contribute to strategy planning for the Business Unit by being a thought partner in Leadership and Team Meetings
  • Sets and drives the strategy for the organization and takes accountability for outcomes and ongoing results, always seeking improvement
  • International CMO and the International Centre of Marketing Excellence
  • Self-motivated and comfortable working in lean teams
4

Experience For Head of Marketing Performance Resume

  • Take ownership and create a structure for the marketing function based on the business context and direction of the organization
  • Local product teams and International Product Centre of Excellence
  • Build standards for how to use the company’s tremendous owned assets (see above)
  • Lead the regional execution of Invesco’s global institutional activities
  • Identify near term priorities in conjunction with the broader North America Audiences team Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions
  • Demonstrated marketing results across marketing objectives Outstanding communication skills (proven written communication skills) Ability to translate complex concepts into simple and intuitive marketing programs Ability to distill complex data into digestible insights
5

Experience For Head of Marketing, Southeast Asia Resume

  • Translate complex concepts into simple and intuitive communications across channels
  • Train field sales teams on advanced sales concepts
  • Understand Visa’s extensive range of products and solutions and how to position them in the AP market
  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product / service
  • Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of online (and in particular, mobile) marketing
6

Experience For Country Marketing Head Resume

  • And above of professional experience
  • Deep knowledge of the advertising/marketing industries in India Experience working with senior marketers at both agencies and global brands and expertise supporting and enabling a sales organization
  • Local management and activation of Visa’s global sponsorship properties in line with the agreed terms and conditions of our global sponsorships and agreed activation guidelines
  • Success developing and deploying digital marketing strategies and plans that grew topline revenue and recurring value (retaining current and attracting new customers)
  • Customer orientation / relation management
  • Experience of working in a fast paced dynamic environment, capability to react to project adjustments and alterations promptly and efficiently including flexibility in times of change
  • Strong in cooperation and coordination of multiple stakeholders within a large set of different internal and external touchpoints
  • Takes a leading role in developing a clear, compelling and differentiated message and position for assigned products
7

Experience For Head of Marketing Subject Communities Sec & FE Coll & Digital Service Resume

  • Utilizes competitive and investment intelligence material developed by other marketing associates into channel-specific messaging and deliverables
  • Leads the development of marketing campaigns that are aligned with the organizational vision and strategies for growth within the sales channels
  • Defines, develops and manages a comprehensive marketing plan and calendar
  • Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of online marketing
  • Works with sales, investment professionals and other partners to recommend courses of action designed to effectively promote and position investment products with respect to competitive offerings
  • Proven ability to drive global Marketing initiatives
  • Works with multiple resources to ensure there is clear and consistent messaging across all platforms
8

Experience For Marketing Head Central & Eastern Europe Resume

  • Continue to build, motivate and retain a world-class marketing organization
  • Manages and monitors the volume of content that is provided through digital and offline channels
  • Responsible for campaigns that are broad in scope, have multiple elements, include defined touchpoints, as well as have projected impact to the firm’s bottom line
  • Communicates openly and frequently with senior management, sales staff and others regarding the status of projects, campaigns and associated metrics. Ensures that expectations are managed and met
  • Experience within Global Marketing
  • Strong focus on Customer Insights and Analytics
  • Creation of strong global value propositions
9

Experience For Head of Marketing, Asia Pacific Resume

  • Interprets competitive market research and current industry developments and provides results and insights into market trends and preferences
  • Develops and monitors tactical initiatives that support clients’ objectives and strategies
  • Supports client relations and is responsible for the overall management of assigned business units, remaining both proactive in delivering added value to clients and responsive to meeting needs
  • Functional responsibility of the global marketing community
  • Writes sales materials; specifically creates original concept, drafts, edits and proofs content
  • Direct Manager of 5-7 employees
  • My Hempel – digital customer portal
  • Fluency in English both verbal and written. Danish not a requirement
10

Experience For Director, Head of Marketing Wealth Resume

  • Responsible for the creative development process and tools. Ensure all products in portfolio are updated and reflect the best ways to partner with agencies and produce effective creative work and successful brand ideas. Accountable for decisions around and development of new campaigns and plan elements
  • Ownership of the media plan and all mix decisions (digital, TV, etc.)
  • Brand and Business Management
  • Day to day responsibility for the North American Consumer Brands – Snack Almonds, Almond Breeze, Nut Thins
  • Set up strategic vision and destination for the brands to better inform innovation briefs. Partner with the innovation team to build the ideas through the insight to launch stage and launch them successfully in-market
  • Work closely with the consumer insights director to provide direction and build the knowledge agenda for the brands and identify the best insights to drive future success of the brand
  • Build significant expertise in the categories where Blue Diamond competes and elevate the knowledge of their categories and competitors

List of Typical Skills For a Marketing Head Resume

1

Skills For Global Head of Marketing Resume

  • Demonstrated leadership capability with proven experience scaling teams and hiring and growing highly qualified marketing talent
  • Strong collaboration and communication skills with other departments / external parties (Sales, Medical, other supporting functions)
  • Excellent communication, organisation skills
  • An ability to meet deadlines: excellent time management skills
  • Strong interpersonal skills while having a team player mentality
  • Excellent written and presentation skills in German (near-native level) and English
  • Proven experience in working with complex KPIs, especially with regards to performance marketing
  • Embraces ambiguity and turbulence, but effectively manages uncertainty for teams
2

Skills For Head of Institutional Marketing Resume

  • Effectively uses direct and indirect influence chains to drive alignment with or change in direction at the regional and executive level
  • Experienced leader with successful experience in product launches and specialty medicines
  • Works well within a team environment. Writes and presents effectively in 1:1 and group situations. Gives others a voice
  • Strong marketing experience in recognized OTC/FMCG companies (10 years) at country and/or Regional/Global level
  • Deliver the Marketing strategy through effective management of the Marketing team
  • Extensive experience in running the Marketing function for a B2B services and software bussines with global reach
  • Strong track record in strategic & operational marketing as well as innovation (ideally both DTC & medical marketing)
  • Extensive experience in cross-channel marketing initiatives as well as customer behavior, segmentation, and audience targeting
  • Min. 10-15 years of experience working in the AG industry
3

Skills For Head of Marketing, India Resume

  • Leadership experience in an organization going through rapid growth or dramatic transformation
  • Experience leading a global brand
  • Marketing experience
  • Seven (7) + years of experience in Media and/or Marketing Performance
  • Four (4) + years of experience leading a team
4

Skills For Head of Marketing Performance Resume

  • Develop and maintain strong working relationships with senior management, desk heads and internal business partners
  • Experience in eCommerce, online marketing or related fields
  • Strong understanding on the local market
  • Strong capability in acting in corporate matrix organizations across multiple locations and time zones
  • Team/people leading experience
  • Has a strong global mindset and works across boundaries to unite and unleash the power of collective Visa expertise and resources
5

Skills For Head of Marketing, Southeast Asia Resume

  • Experience as a Product Manager in pharmaceuticals or biotechnology
  • Strong team member in an international environment
  • Building and developing resources to effect marketing excellence across the globe including all elements of the marketing life cycle
  • Developing and implementing marketing campaigns for investment products and services
  • Increasing visibility and helping building our editors’ profiles as thought leaders
  • Managing and monitoring of the event invitation and ticketing process from initial nomination to attendance evaluation
  • Exploring and exploiting the synergies within global sales and global marketing organizations to strengthen the Business Unit’s sales effort
  • Understanding of key marketing and sales processes
6

Skills For Country Marketing Head Resume

  • Planning, development and execution of key marketing initiatives
  • Updating senior management on strategy and action plans to address
  • Storytelling presentation/document creation
  • Marketing investment optimisation
  • Marketing Manager, International Consumer
  • Working closely with the Global Business Development Directors to ensure marketing activity supports key account sales strategy
  • Owning the go to market plan of all Healthcare sector specific products
7

Skills For Head of Marketing Subject Communities Sec & FE Coll & Digital Service Resume

  • Provide pricing leadership to CU for brands following value pricing and guidelines from AT with the support of available pricing tools
  • Thorough understanding of Consumer, Branding, Social Media Marketing, Budgeting, ATL, BTL Activities etc
  • Act as DE Marketing’s main and close contact to Global Growth, EU Marketing Planning, Marketing Finance, and Analytics teams
  • Budget responsibility – Planning and coordination of cross-regional Marketing budgets and funding applications where required to support the Marketing strategy
  • Provide leadership & vision to Marketing; shape a marketing team that can deliver on marketing transformation agenda
8

Skills For Marketing Head Central & Eastern Europe Resume

  • Work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge
  • Leading and managing high performing teams
  • Maintains ingenuity when reverse engineering preexisting marketing materials
  • Develop CoCo's value propositions for clients, working with regional marketing teams to refine according to geographical requirements
  • Champions new ways of thinking and doing things
  • Is an agent of change, taking responsibility and ownership of the future of Marketing & Communications at Visa
9

Skills For Head of Marketing, Asia Pacific Resume

  • Has a renaissance-inspired attitude towards learning in a constantly changing world
  • Open communication and listening: Ensures an accurate understanding and acts in a way that facilitates open exchange of ideas and information
  • Reviews business models including marketing and commercial/trade strategy in view of the payback of our investments – ROI analysis
  • Create monitoring and measurement mechanisms for gauging performance of the function and contribution towards overall business objectives
  • Actively grow the readership of EIU Perspectives by promoting its content and collaborating with the editorial team to develop and manage an editorial calendar
  • Be op of latest marketing developments and trends to ensure that we are perceived to be following best practices in all our campaigns
  • Develop and monitor market intelligence, bringing in customer and competitor insight into Territory strategy and marketing plan
10

Skills For Director, Head of Marketing Wealth Resume

  • In conjunction with Pricing Operations ensure optimal price positioning to target grower segments and a rebate structure that is aligned with channel strategy
  • An understanding of higher education, edtech or education marketing would be highly desirable
  • Well-rounded understanding of commercial and product development concepts Deep knowledge and understanding of crop agronomics
  • Courage – Not deterred by hardship, risk, adversity, or uncertainty. Challenges the status quo; willing to voice and champion a differing viewpoint
  • Global coordination – Supporting the Global Head of Thought Leadership in executing relevant global institutional themes into the EMEA Institutional channel
  • Organizational, planning and time management in order to independently oversee multiple projects from start to completion
  • Contribute to the overall management of the divisional Marketing teams; and lead on departmental initiatives as required
  • Leads, Manages & Inspires full category team in an engaging way to ensure commitment and motivation

List of Typical Responsibilities For a Marketing Head Resume

1

Responsibilities For Global Head of Marketing Resume

  • Bring clarity around global brands and global branding without losing speed and flexibility that local markets require. Partner with Managing Director, International Consumer to establish the right process and steps to bring brand consistency globally (in packaging, communication ideas, etc.)
  • Ten (10) + years of experience in Marketing
  • Ideally 10 - 15 years international marketing programs experience in the Education / Software / IT sectors
  • A solid understanding of digital technology in education would be advantageous
  • Interest in the institutional business with a solid understanding of the channel needs and the asset management market place
  • Considerable people management experience
  • Good Leadership for team management
  • Leading the strategic marketing for the brand(s)
  • Drive large scale on-line marketing campaigns leveraging both creative and analytics
2

Responsibilities For Head of Institutional Marketing Resume

  • Build on the messaging delivered by corporate but adapting it for the subtleties and differences in the regional markets
  • Develop and implement Salesforce advertising activities. Organize and implement marketing events and product launch
  • Develops customer relationships with the key opinion leaders (including international proctors) that influence the business
  • Full understanding of the media landscape and ability to influence and lead media and digital agencies
  • Creative / Design/ Copywriting
  • Ensure Legal and Compliance requirements are met, including approval of event format, content and invitation material
  • Evaluate and propose new marketing strategies to support business goals
  • Budget and cost control, measurement of return on marketing investment for the region
3

Responsibilities For Head of Marketing, India Resume

  • Develop a high-level marketing plan for the region in conjunction with APAC regional, country and US/HQ stakeholders
  • Talent, Team and Capability
  • Segmentation - Cross-channel Marketing approach delivering an engaging, segmented and coordinated relevant experience for prospects, clients and consultants. Improved targeting and messaging to drive and track conversion rates
  • Product Marketing - Establishing close working relationships with the Product Marketing teams with a focus on customized content generation around institutional focus capabilities
  • Marketing communication – Coordinating client communication on an EMEA Institutional wide level, including writing introduction content to promote institutional content digitally
4

Responsibilities For Head of Marketing Performance Resume

  • Liaising with PR managers to execute media strategy for EMEA relevant thought leadership material and positioning of institutional opinion leaders to the institutional press
  • Identify market trends - present and future – to analyze potential impact on the business. Work closely with BU Head and Leadership Team presenting findings to executive business leaders
  • Develops and executes market strategies aimed at maximizing market share, excellent new product launches and build brand awareness and customer loyalty
  • Executes marketing strategies to grow the business as per the Strategic Plan, and help the sales team to meet annual sales quotas and profitability
  • Responsible for annual and long-term business development results
  • Creates and executes innovative strategic plans to support both annual sales targets and provide a foundation for long-term business growth
  • Personally, engages in developing and monitoring major strategic sales initiatives; participates in developing and managing major accounts; lead new product introductions; and works for expanding the overall market along with customer associations
5

Responsibilities For Head of Marketing, Southeast Asia Resume

  • Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower's business
  • Track and collate market research and competition data to enable formulation of country strategic and sales and marketing plans
  • Ensures the marketing resources dedicated to the division measure up to and implement activities of the high-performance guidelines embedded in the High-Performance Marketing Management (HPMM) standard
  • Ensures that all the marketing activities are legally and ethically compliant, without compromising our code of conduct, and the principles stated in Abbott compliance manual
  • Join a proven leader in digital marketing
  • Rapidly assimilate and report on complex information while creating a future vision
  • Substantial experience in an institutional marketing role or institutional business environment. a strong understanding of the asset management market place, with focus on institutional client needs
6

Responsibilities For Country Marketing Head Resume

  • Experience in B2B marketing
  • Track record of successful leadership in a marketing role
  • Confidence and ability to sell and negotiate with senior managers, internally and externally
  • Experience managing a P&L to deliver profitable growth or turnaround results.Able to work closely with sales, supply chain and operations to execute the plans with excellence and achieve volume targets
  • Food and Beverage category experience
  • Travel 20% as required
  • Develops and maintains new business, works closely with Physicians to become a source of education and information. Gains respect and trust with internal and external customers quickly
  • Good understanding of the industry process and function; able to convincingly discuss the industry process and function with customers, as well as internal and external experts
  • Develop and deliver relevant and tailored marketing communications collateral
7

Responsibilities For Head of Marketing Subject Communities Sec & FE Coll & Digital Service Resume

  • Develop marketing material for different initiatives
  • Work in close conjunction with UBS's events & hospitality team and global sponsorship in order to deliver integrated high-profile events
  • Assess new potential partnerships and drive their proper activation
  • Develop and provide leadership for and key client account plans by integrating and setting priorities based on information about the market, client opportunities, Visa priorities and competitor activities
  • Monitor the development of the payments, technology/big data, banking and financial services industry, analyze trends and understand factors affecting current and potential business results of Visa
  • Identify success factors for progressive and dynamic business growth, develop and implement sales strategy accordingly, develop tactics and define actions to achieve defined goals
  • Identify opportunities for new business in market and develop and implement market entry strategies, as applicable
  • Identify strategic shifts in market that could have overall implications and business impact for Visa. Inc. overall
8

Responsibilities For Marketing Head Central & Eastern Europe Resume

  • Lead Visa’s strategy with governments, central banks and other regulatory institutions within Southeast Asia. Engage with entities to maximize Visa’s influence within the electronic payments industry
  • Maximize awareness and preference for Visa in Southeast Asia amongst key non-bank stakeholders to ensure a level playing field
  • Represent Visa Inc. within the markets across multiple areas from sales to regulatory affairs to corporate and social responsibility by speaking at conferences and business meetings and undertaking media/public relations activities in the area to shape perceptions of the corporation
  • Own all of the equity elements of the Blue Diamond brand – positioning, architecture, identity, purpose, personality.Manage portfolio of existing equities
  • Deep understanding of Cardiovascular therapeutic area
  • Deep understanding of hospital systems and how to navigate a hospital system (relationships, resources, administration, regulations)
9

Responsibilities For Head of Marketing, Asia Pacific Resume

  • Grow Grab passengers: Drive the growth of Grab passengers across all Grab’s
  • Develop brands’ growth agenda and strategic plans to build market share and increase household penetrations.Drive and manage portfolio growth in thoughtful and methodical way
  • Own portfolio planning and optimization (among brands and between brand and innovation ideas)
  • Establish LivePerson as a global leader in the conversational business space, capturing market share and delivering profitable growth through sales, product integration, and online marketing strategies
  • Develop broad product positioning across new and existing product lines
  • Responsible for the branding and go-to-market for our products
  • Collaborate with sales and product to drive new revenue and build continued brand awareness
  • Build brand awareness within the LivePerson community
  • Building a one-BSI Global Healthcare marketing community in collaboration with regional Healthcare marketers, play a vital role in the development of and the implementation of strategic marketing plans for USA / EMEA and Asia Pac in the product areas consistent with the overall goals within the Healthcare Strategic Plan
10

Responsibilities For Director, Head of Marketing Wealth Resume

  • Self-motivated, hands-on and goal-driven, with an ability to get things done. Creative and innovative problem solver. Experience working within a multi-cultural environment
  • Strong communication skills for cross BG
  • Marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media), Digital, PR and Events
  • Knows what it takes to give your business the competitive advantage. Ability to see the forest through the trees in a dynamic environment. Can develop relevant, sustainable solutions. Aligns the right resources to the task at hand; foresees and plans around obstacles
  • Conviction –Strong or firmly held vision that inspires others to action

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