Marketing Principal Resume Sample

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Gerhard Hettinger
37409 Lesch Ville,  Boston,  MA
+1 (555) 499 8649

Work Experience

Marketing Principal
05/2017 - PRESENT
Los Angeles, CA
  • Business Unit Compliance Officer
  • Broker Dealer and Investment Advisor 2nd line compliance
  • Demonstrated experience in leading new product development initiatives
  • Strong FedEx Operating Companies’ and international regions’ knowledge and expertise
  • Experience within the Utility or Energy industry in a marketing role, with demonstrated strength in strategic and analytical thinking
  • Experience managing vendor partnerships
  • Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences in both written and verbal forms
Principal Marketing
03/2013 - 03/2017
San Francisco, CA
  • Demonstrated experience collaborating and work across organizational boundaries, and the ability to lead cross-functional teams
  • Strong skills in Microsoft Office suite, especially Excel and PowerPoint, and marketing automation technology
  • Work daily tasks and reports consistently with great accuracy
  • Consultative Sales Engagement – Partner with sellers at every level to grow accounts and markets; lead practice related scope and definition
  • Client guidance – Lead, manage, deliver, and act as trusted advisor on strategic client engagements; land and expand long term client relationships
  • IP and brand – Help develop and deliver innovative and integrated go-to-market strategies and offerings; provide thought leadership and contribute subject matter expertise; champion new solutions and overcome challenges
  • Capability – Expand sales and delivery capability from concepting to development to enablement; develop and deliver collateral to enable sales and delivery
  • Lead in cross functional teams while collaborating effectively with stakeholders like IT, Operations, Legal etc
Principal, Marketing
07/2010 - 12/2012
Los Angeles, CA
  • Lead in AGILE environment for product development
  • Understand customer needs based on VOCs and other external and internal inputs
  • Project manage assignments involving multiple functional areas
  • Create analytical models and performance dashboards utilizing data from diverse source including external sources
  • Communicate effectively with both peers and senior management
  • Create clear reports and presentations related to projects
  • Work effectively with external consultants on strategic projects


Globe University / Minnesota School of Business
2005 - 2010
Bachelor's Degree in Business Administration

Professional Skills

  • Advanced organizational, quantitative and analytical skills, including experience in database marketing and computer-generated modeling
  • Excellent computer skills including proficiency in building Excel, Access, MS Word, and PowerPoint
  • Excellent verbal and written communication skills, including the communication of complex material and recommendations to senior management
  • Excellent research skills for market and account intelligence e.g. org charts
  • Leading change utilizing thought leadership, business analysis skills and project management techniques and tools
  • Demonstrated experience in leading major corporate initiatives
  • Great interpersonal and influencing skills

How to write Marketing Principal Resume

Marketing Principal role is responsible for modeling, analytical, research, database, presentation, leadership, powerpoint, analysis, retail, securities.
To write great resume for marketing principal job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Principal Resume

The section contact information is important in your marketing principal resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Principal Resume

The section work experience is an essential part of your marketing principal resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing principal responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing principal position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Principal resume experience can include:

  • Generating a solid new client pipeline and drive revenue growth through outbound efforts
  • Strong critical thinking and strategic thinking abilities (being able to look at the big picture and getting into details)
  • Experience in working and leading cross-functional and cross-operating company teams
  • Seven (7) years work experience in marketing, analytical/quantitative business, pricing, operations or marketing research function
  • Draws from extensive marketing and business experiences in developing recommended course of action
  • Demonstrated understanding of marketing communication concepts and expert proficiency in key internal and external software applications

Education on a Marketing Principal Resume

Make sure to make education a priority on your marketing principal resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing principal experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Principal Resume

When listing skills on your marketing principal resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing principal skills:

  • Advanced quantitative and analytical skills, including experience in databases, BI tools, MS Office products and data modeling
  • Strong human relations, communication and analytical skills
  • Good organizational, project management, and facilitation skills
  • Excellent presentation skills (both written and oral) and ability to articulate creative ideas in all forms of communication
  • Exceptional market and copy writing skills
  • Extensive cross functional and collaboration skills across internal and external stakeholders at all levels of the organization

List of Typical Experience For a Marketing Principal Resume


Experience For Principal Marketing Resume

  • Proven track record of excellent client service and delivery of enterprise solutions and large projects, including executive stakeholder management
  • Develop strong partnerships with client marketers, customer and partner stakeholders to lead and execute business priorities
  • Experience in strategic planning and analysis, strategic marketing, business analysis, with Fortune 500 Company
  • International product marketing experience, working with one or more international regions
  • Experience developing and presenting complex information to senior leadership

Experience For Principal Marketing Specialist Resume

  • Experience working with creative teams and creating clear briefs and scopes of work
  • Create 3 daily OBTM reports and publish to audience as well as provide analysis on prior day performance to AVP of OBTM
  • Building and leading the marketing strategy and positioning for our rapidly growing strategic communications firm
  • Coordinating with our leadership and creative teams to develop company messaging and marketing materials
  • Partnering closely with counterparts in creative, data, and client facing teams to produce amazing creative work that is rooted in strategy and insights
  • Conducting market research and competitive analysis of new and existing markets

Experience For Principal, Marketing Resume

  • Developing high-level connections to enhance and reinforce Precision’s position as a highly respected member of the agency consulting world
  • Creating compelling content for the Precision website and other external channels which highlights our work and leadership in the industry
  • Mastery in identifying business problems, defining data analytics needs, evaluating options, and
  • Develop annual corporate strategy assessment to help drive the annual strategy planning process across the FedEx operating companies
  • Develop deep understanding of global transportation and supply chain market segments to identify emerging opportunities to enable future growth

Experience For Principal Marketing, SMB Resume

  • Ensure timely and quality delivery deliverables for each project phase, including marketing and sales plans
  • Responsible for development, obtaining approval, and ongoing updates to program business case. Track and manage project budget and business case needs
  • Collaborate with Global Planning and Engineering on aircraft system form design and commercial implementation
  • Use strategy frameworks and financial/industry/competition/customer analytics to strengthen enterprise strategic planning processes and capabilities
  • Conduct analysis of key long-term strategic issues across FedEx, ensuring a customer-focused approach
  • Own and manage the FedEx Office’s Commercial Solutions
  • Build the firm’s knowledge base by engaging with out-of-industry leaders around market segmentation and growth strategy (from consumer goods to pharmaceuticals)
  • Lead the CoreLogic Value Proposition development and execution across customer touch points; collaborate with business and product leaders to harmonize the value propositions of products and solutions to drive commercial value
  • Define a 12-18-month road map and marketing plan to drive awareness and synchronization of the Company, product and solution value propositions; evaluate and progress as milestones are achieved

Experience For Principal Engagement Marketing Resume

  • Develop messaging and collateral to support the ongoing development of the Company Value Proposition; garner support and “buy in” of the overall value proposition with the executive team, business leaders, product managers, product marketing leaders and sales teams
  • Develop marketing and sales enablement materials to support external promotion of the solution value proposition; working closely with business and sales teams to deliver key messages to clients
  • Marketing owner for Thought Leadership, responsible for defining the on-going Insights Playbook in collaboration with key though leaders to determine a thematic calendar and execute focused marketing elements across channels including: PR, news/media, blogs, digital marketing and events
  • Product Development: Communication of market needs to International Marketing; Conduct continuous product evaluations and providing feedback to the International Marketing team; Contribute to prioritization input for new product development
  • Previous experience in Marketing and Sales in medica devices industry

Experience For Principal, Energy Marketing Resume

  • General knowledge and application of technical and business concepts, procedures, and practices. Interprets company policies and procedures to resolve issues. Knowledge of industry practices and standards
  • Fully fluent in English and Portuguese
  • Formulate, direct and coordinate marketing activities and policies to promote EPRI R&D products and services, working jointly with R&D managers, Research Portfolio Managers, and Communications’ staff
  • Identify, evaluate, and lead cross functional initiatives such as: stakeholder engagement and membership growth
  • Daily record testing of any materials submitted from our vendors prior to vendor distribution of marketing collateral signing off on quality and reporting any issues to the channel manager
  • Record reconciliation weekly of all images submitted by our vendors for imaging to our record retention system. Signing off on file size, test and imaging and reporting any issues to channel manager
  • Work with Risk & Compliance team in Marketing Originations to support projects, audits, issues and findings as a resource that can speak to record retention and reconciliation for all channels for Issues management, FLoD, legal & compliance

Experience For Principal, Marketing & Consumer Resume

  • Demonstrated success driving business development/expansion, from pre-sales proposal development through client engagement to deal closure
  • Consistent history of solving complex business problems, landing transformational initiatives, and advising executive leadership
  • Develop trend analysis and recap reporting for marketing channel leaders around record retention and reconciliation
  • Provide back up for daily/weekly QC process with channel managers in brandmaker system to reduce errors/findings and improve consistency and quality of submissions to Compliance/Legal
  • Build management and team-level scorecard metrics, business cadence and product release schedules and related reporting
  • Work seamlessly with engineering to gather data on product milestones and roadmaps
  • Plan and execute product/solution strategy, programs, and activities include new releases and product lifecycle activities
  • Develop deep product / solution knowledge to help evangelize the key go-to-market benefits to internal and external stakeholders

Experience For Marketing Data Analytics, Principal Resume

  • Drive the development of sales enablement and revenue acceleration strategies, programs, and plans
  • Relevant professional experience, including 8+ years management consulting/ professional services experience across multiple clients and industries
  • Project and team leadership experience
  • Leads and delivers ABM efforts designed to accelerate revenue, increase stakeholder relationship and build awareness and reputation through a sales and marketing integrated flight path, aligned to the account plan initiatives for target accounts
  • Develops integrated sales and marketing campaigns which are highly customized/personalized for strategic ABM accounts and comprise of Relationship, Reputation and Revenue goals strategically planned around the stages of the customer journey and mapped with key stakeholders
  • Establishes a “marketing seat” with the account team and is key contributor to the account planning and longer term strategy in BASE (Revegy)
  • Works with account team to build out the stakeholder mappings and target audience for the plan using mandate technology for account planning – BASE (Revegy)
  • Initiates ABM seven step process to create customer insights and research report to assist in account planning
  • Contributes to value proposition development aligning to customer initiatives and account plan strategy

Experience For Principal, Segment Marketing Resume

  • Facilitates meetings and discussions with an extended team of sales organisation, services and education to define the appropriate marketing channels and strategies associated with the goals ABM account Flight Path
  • Solicits input and feedback through direct interaction with Customers or Partners for a greater customer focus. Build customer engagement and “buy-in”
  • Liaise with local go-to-market team to collaborate on ABM style events and campaigns to targeted accounts and audience
  • Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI
  • Proactively contributes to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe
  • Attends and establishes ABM account relationships with key customers to help execute plan
  • Establishes regular cadence meetings (weekly) with account team to continue and execute agreed account and ABM plans
  • Updates and collaborates on BASE (Revegy) regularly with account team
  • Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive

Experience For Product Marketing Principal Resume

  • Previous experience in Marketing area of medical devices companies focused on Interventional Cardiology products
  • Track record of outstanding performance and demonstrated leadership
  • Experience communicating directly with executive level management
  • Experience leading large-scale, cross-opco efforts
  • Collaborate cross-regionally and cross-functionally to develop and prioritize roadmap for planning and confirguration of global system form
  • Demonstrated ability to take a customer focus and develop strategy according to customer needs
  • Foster strong working relationship with peers, senior management and regional counterparts
  • Create strong collaboration with internal analytical groups to efficiently support business objectives of Global Solutions & Verticals group
  • Developing high value strategies, plans and materials for new business opportunities

List of Typical Skills For a Marketing Principal Resume


Skills For Principal Marketing Resume

  • Excellent human relations and communication/presentation skills
  • Mastery of analytical and presentation skills
  • Web analytics or technology skills that can be leveraged to implement project solutions
  • Developing an integrated, holistic plan and detailed roadmap to connect the customer experience and lifecycle across the global enterprise through technology
  • Execution Strategy Development: Proven ability to think critically and strategically in planning the implementation of corporate initiatives

Skills For Principal Marketing Specialist Resume

  • Cross Functional Collaboration: Ability to foster strong working relationship with peers, senior management and regional counterparts
  • Proven performance in the marketing field
  • Experience leading complex and interrelated initiatives in a corporate environment. Customer-focused orientation
  • Experience in multiple marketing disciplines
  • Experience with computer generated support modeling
  • Financial services experience with at least 3 years in a reporting/administration analytical role
  • Work with cross functional partners to roll out priority initiatives working closely with corporate, IT and sector teams
  • Demonstrates pro-active marketing knowledge to assist sales organisation

Skills For Principal, Marketing Resume

  • Solid analytical abilities and data-driven decision making
  • 3 -5 yrs. experience in marketing area of medical devices companies focused on Endoscopy products
  • Experienced in budget management and development
  • Being a subject matter expert on digital marketing technology solutions in the marketplace
  • Developing break-through solutions and processes to address evolving internal and external customer needs
  • Evaluating third-party and internally developed technology tools based on sound business case justification and long-term benefit to the enterprise
  • Leading complex cross-channel initiatives to deliver on customer and channel requirements, when required

Skills For Principal Marketing, SMB Resume

  • Analyzing the technology and market landscape to ensure strategy relevance and innovation
  • Representing the strategy across the organization and to executive leadership
  • Develop new creative strategies for reaching target audiences and conveying marketing messages
  • Capture and structure information from the field producing updated market mapping and business sizing
  • Process filings for brokerage marketing in FINRA’s Advertising system
  • Provides leadership when implementing marketing initiatives
  • Sound knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen

Skills For Principal Engagement Marketing Resume

  • Establish yourself as a trusted and valued business partner within and outside of the marketing
  • Review marketing materials for compliance with Firm Policies and regulatory requirements
  • Develop a clear understanding of internal partners’ business issues and true needs, and guide
  • Develop marketing plans and timelines that meet membership goals and provide value-added insights and deliverables.Ensure plans meet budgetary constraints
  • Track key performance indicators of marketing efforts and meet or exceed annual benchmarks on KPIs
  • Develop and maintain marketing automation programs

Skills For Principal, Energy Marketing Resume

  • Work with other members of the Marketing and Communications team to manage major initiatives and agency partners to ensure focus and project completion
  • Leads connections with global network of thought leaders, GTM Leads as part of planning
  • Content writing for customized and personalized emails, communities and/or content
  • ABM Certification in progress or understanding of ABM ITSMA process and BASE (Revegy) methodology
  • Cross-organizational collaboration and relationship with Sales, Services Education, Marketing Sciences
  • Value proposition creation and customized content marketing
  • Collate market research and competitive data to enable the formation of country strategic marketing plan
  • Manage and oversee the country marketing plan and budget
  • Intellectual curiosity and desire to understand not just the ‘what’ but also the ‘why’ in the data

Skills For Principal, Marketing & Consumer Resume

  • Diplomatically and proactively communicate content concerns, explain the basis for the problem, and be creative enough to provide alternatives to the problematic language to comply with communications with public rules
  • Work with the Team Lead to deliver detailed design, build, testing and deployment and governance within the assigned SAP Marketing change requests and projects, working with the release managers and project managers with agreed quality and timelines
  • Performs complex Business process design, functional configuration, modification, and testing tasks involving complex components of SAP Commodity Trading & Risk Management
  • Performs complex Business process design, functional configuration, modification, and testing tasks involving complex components of SAP Supply Chain Management
  • Assist Team Lead and Project Managers (if required) in Change Request (CR) scope review (including base business requests, new enhancements and new functionality)

Skills For Marketing Data Analytics, Principal Resume

  • Be customer facing
  • Coordinate with other SAP Functional Principals to understand the cross functional impacts of the CRs
  • Assessing corporate needs and market trends to serve as the lead business architect for developing the technology strategy and vision for the digital ecosystem globally
  • Program Management: Provide overall strategic and tactical Leadership for multi-phase cross-functional projects
  • Possesses solid experience in formulating and driving long-term strategic marketing strategies and can activate distributed business line and regional marketing teams to develop and implement plans
  • Strong leadership capabilities with proven ability to foster an environment of positive employee engagement and trust. Demonstrated ability to establish credibility, coupled with the ability to recognize and support the organization’s preferences and priorities
  • Related experience
  • Demonstrated experience with Value Proposition Development; expert in creating and harmonizing compelling client facing messaging and marketing materials for complex B2B solutions across markets and business units
  • Strong Thought Leadership with expertise developing influential materials tied to industry change and insights; proficient at expanding reach of insights and thematic marketing across client touch points

Skills For Principal, Segment Marketing Resume

  • Strategic marketing experience to include demonstrated, solid understanding of marketing communication strategies and comprehensive knowledge of the full marketing suite, planning and deployment
  • Strong commercial acumen with experience managing for value and understanding the external market place and client pain-points; experience in driving successful product and solution launches including marketing, commercial deployment and go-to-market
  • Customer/Client Centric individual, skilled in rationalizing Voice of Client, marketing B2B2C and communicating a relevant value proposition. Focused on understanding and identifying an optimized customer experience
  • High collaboration; skilled at working and accelerating strategic initiatives in a matrixed organization to deliver complex marketing solutions and influence senior stakeholders
  • Strong influencing and negotiation skills; consultative and collaborative leadership style; ability to develop and maintain effective relationships across the enterprise to influence and/or drive required results

Skills For Product Marketing Principal Resume

  • Effective at managing multiple priorities under tight deadlines, ability to prioritize conflicting demands, organize time and resources to deliver consistent results for the organization
  • Experience developing technology strategy
  • Experience in customer-driven design
  • Development of business justifications or business cases
  • Knowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management, information analysis and computer-generated modeling
  • Experience leading complex and interrelated initiatives in a corporate environment

List of Typical Responsibilities For a Marketing Principal Resume


Responsibilities For Principal Marketing Resume

  • Strong international program management experience
  • Quantify and prioritize reimbursement opportunities. Develop and execute plans as appropriate
  • Excellent business judgment and ability to interpret market research, financials and business strategies
  • Experience with market analysis and digital marketing
  • Previous experience in medical devices companies or pharma industry
  • Identifying specific new client opportunities and develop relationships within target client companies

Responsibilities For Principal Marketing Specialist Resume

  • Enhancing the visibility of Precision’s thought leadership, key people, and company brand
  • Managing processes for industry-related award opportunities
  • Researching trends in public relations, public affairs and issue advocacy to discover business development opportunities
  • Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information
  • Work with operations team to manage the supply chain for products – monthly forecasts, managing backorders & planning inventory transitions for new products
  • Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives

Responsibilities For Principal, Marketing Resume

  • Make regular contact/communication with International/Corporate marketing personnel and sales/country management to ensure alignment of plans
  • Ensure alignment with International functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality)
  • Lead additional strategic deep-dive analyses to identify and quantify long term growth layers and support executive decision making
  • Provide critical point of views on key strategic issues affecting the corporation’s long term growth
  • Provide foundational thinking and insights across cross opco solutions and verticals’ businesses and help create new capabilities and value bundles

Responsibilities For Principal Marketing, SMB Resume

  • Coach and mentor team members in both strategic thinking and data analytics
  • Work independently or to lead and guide a cross-functional team
  • Lead the strategic planning efforts, working in partnership with the senior executive team, to develop a fully detailed country Business Strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities
  • Develop the country integrated marketing plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement
  • Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction
  • Initiate and lead the development and implementation of customer programs, networks and advisory boards
  • Develop, lead and manage the execution of new product launches
  • Design & implement conferences/symposium strategies & tactics to support the country plan

Responsibilities For Principal Engagement Marketing Resume

  • Work with sales managers to ensure sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit
  • Be personally involved in selecting, developing, motivating and retaining a high performing marketing team
  • Develop appropriate clinical activities plan – registries, post market studies for divisional studies
  • Be the internal consultant to senior management to help them in decision making process by using strategic thinking and large-scale data analysis; provide internal consulting support to multiple business units, as needed
  • Coach and mentor team members in both strategic thinking and data analytics. Support management in the hiring process
  • Provide thought leadership to cross-functional teams working on strategic initiatives

Responsibilities For Principal, Energy Marketing Resume

  • Design, create and communicate of deliverables / recommendations to senior management
  • Proven ability to lead with minimal direction from management on projects where little institutional knowledge exists and ability to thrive in demanding and relatively unstructured environments
  • Demonstrated ability to network with peers and all levels of management and to collaborate cross functionally across the corporation
  • Develop deep understanding of key industry verticals to enable growth of FedEx cross opco portfolio
  • Design, create and communicate fact based deliverables / recommendations to senior management

Responsibilities For Principal, Marketing & Consumer Resume

  • Utilize market research insights, operational considerations and various other data-driven inputs
  • Manage overall program milestones and project plans. Ensure alignment across phased projects, manage dependencies, and risks
  • Determine and manage objectives, goals, and features of service. Responsible for development and delivery of executive management updates and leads/facilitates stakeholder meetings. Ensure timely communication updates and structure across various levels of management
  • Track program issues and action items for timely resolution. Provide dashboard for overall program by phases
  • Lead multi-project, cross-regional and cross-functional alignment with business stakeholders to secure buy-in/support of market driven system form
  • Drive the development of system form used cases and complex air network design
  • Translate insights into actionable recommendations and business requirements

Responsibilities For Marketing Data Analytics, Principal Resume

  • Leveraging data from both the clients’ business, the market and consumers to successfully develop campaigns that resonate among stakeholders across a variety of media platforms and distribution channels
  • In a leadership role in marketing, at a public relations or public affairs agency, or other relevant work
  • Proactive and disciplined self-starter with innate curiosity for learning new things
  • Confident and self-starting
  • Creative, energetic, detail-oriented, and possess an entrepreneurial spirit
  • Work well with multiple projects and departments
  • Knowledgeable about regulatory requirements and vendor management

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