Direct Marketing Resume Sample

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Yessenia Kreiger
19293 Janiya Islands,  Phoenix,  AZ
+1 (555) 366 8451

Work Experience

Direct Marketing Specialist
09/2016 - PRESENT
Phoenix, AZ
  • Update weekly sales and marketing reports, providing highlights of prior week’s performance
  • Manage annual investment portfolio to deliver the most efficient performance across programs, including catalog, email, online advertising, direct mail and other
  • Manage the main pillars of the marketing mix from planning through hindsight, drawing on subject matter experts and leveraging all customer touch points including website, store and care center
  • Develop profitable Catalog circulation strategies that balance trade-off of pages, reach, frequency and format
  • Develop eMail and digital advertising strategies that drive cross-channel sales while improving customer engagement
  • Partner with Customer Analytics to measure incrementality of marketing programs, continually improving the efficiency of our investment
  • Learns applicable business concepts, processes, and systems for business domain
  • Learns core metrics and key performance indicators for business, leading and lagging indicators and related historical performance
  • Applies business knowledge to data analysis
Direct Marketing Analyst
12/2011 - 05/2016
Detroit, MI
  • Serve as an effective partner to Development Communications and Prospect, Management and Analytics teams
  • Oversee the development of systems and processes to increase the efficiency of the department, in collaboration with the Executive Director
  • Set up and QA customer segments, filters, and complex campaign-flows for direct mail campaigns in advanced CRM tools
  • Work with team members to interpret customer business-rules into filter segments to ensure accurate advanced list segmentation
  • Partner with CRM team members to optimize campaign execution process, problem solving executional issues and mishaps in list segmentation logic
  • Assist in developing data-driven segmentation approach to achieve campaign goals, working with cross-functional business partners
  • Assist in providing campaign response metrics, post-performance insights, and customer response KPIs to marketing strategy partners
  • Assist in optimizing business execution processes as necessary, while troubleshooting and communicating CRM tool issues with Marketing Systems team
Direct Marketing Assistant
05/2006 - 08/2011
New York, NY
  • Understanding and support of core metrics and key performance indicators for business, leading and lagging indicators and related historical performance
  • In a learning capacity, understand and quantify the steps required, impacts, and benefits associated with implementing or changing business process, rules, policy, etc to impact performance
  • In a learning capacity, identify relationships in data, changes and trending over time
  • Focus on effective communication and solicitation activities within specific market segments identified as having potential for the greatest growth
  • Partner with schools and units to determine annual giving goals and build strategic and tactical plans for achieving these goals
  • Research the newest technologies and techniques in constituency outreach and design test segments to develop solicitation best practices
  • Utilize data and analytics to drive solicitation and communication strategies


LeTourneau University
2001 - 2006
Bachelor's Degree in Business

Professional Skills

  • Strong Analytical skills and experience with marketing systems, sales, reporting etc
  • Strong management skills and experience leading wide-scale initiatives
  • Builds milestones, mail plans, matrices, test/control methodology, dashboards for customer management programs using strong quantitative/analytical skills
  • SQL Programming skills and experience with databases
  • Demonstrated interpersonal skills – comfortable working with various partners
  • Strong commercial and analytical skills to work with internal trading teams and agency specialists to optimise plans
  • Strong influencing skills to work with a number of internal stakeholders and external agencies

How to write Direct Marketing Resume

Direct Marketing role is responsible for analytical, organizational, interpersonal, microsoft, database, computer, excel, software, design, reporting.
To write great resume for direct marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Direct Marketing Resume

The section contact information is important in your direct marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Direct Marketing Resume

The section work experience is an essential part of your direct marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous direct marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular direct marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Direct Marketing resume experience can include:

  • Proven experience in customer relations and ability to communicate effectively
  • Strong analytical skills and experience creating reports
  • Multi-task projects by effectively prioritizing and organizing
  • Strong written, verbal and interpersonal skills; ability to interact with varying levels of seniority
  • Excellent organisational skills – able to work under own initiative to achieve deadlines
  • Excellent project management skills with the ability to handle multiple projects concurrently

Education on a Direct Marketing Resume

Make sure to make education a priority on your direct marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your direct marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Direct Marketing Resume

When listing skills on your direct marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical direct marketing skills:

  • Exceptional communication and relationship building skills, including the ability to write and speak clearly and effectively, with excellent listening skills
  • Good written and numerical skills ideally good XLXS experience
  • Excellent project management skills with ability to prioritize and meet deadlines
  • Strong analytical skills, with the demonstrated ability to analyze data, extract meaningful conclusions and report findings
  • Strong organizational skills, with the proven ability to manage projects of multiple complexity concurrently
  • Exceptional organizational skills; ability to manage short and long term deadlines simultaneously and effectively

List of Typical Experience For a Direct Marketing Resume


Experience For Direct Marketing Specialist Resume

  • Strong written and oral communication skills; Detail oriented and process driven
  • Extroverted personality with a pleasant personality, excellent phone skills and presence
  • Strong quantitative, analytical, and strategic skills working with large data sets specific to casino data
  • Excellent communication, proofreading and organizational skills required
  • Excellent written and oral communication skills, with comfort communication to all organization levels
  • Skills evaluation: Math 80%, Spelling 80%, Basic Excel 70%, and Typing 40 WPM
  • Provide direction to assistant /planners to ensure they are learning and developing skills needed to grow within the company

Experience For Manager, Direct Marketing Resume

  • Partner with internal resources and external vendors by communicating effectively
  • Demonstrated experience with multi-channel lead generation campaigns and familiarity with inbound marketing tactics
  • Office and computer equipment skills (internet, Excel, email, electronic calendar, word processing, electronic forms, Microsoft Environment) are required
  • Positive thinking, self-motivated, and interpersonal skills
  • Business related computer skills
  • Exceptional leadership, communication and organizational skills
  • Effectively disseminate goals, processes and tasks through oral and written communication in a clear and straightforward manner
  • Demonstrated advanced Cognos or Sequel query experience

Experience For Direct Marketing Analyst Resume

  • Solid knowledge and understanding of direct mail, including digital channels, data, creative, print and lettershop, testing, and reporting
  • Liaise between Marketing Strategy, Direct Marketing and Loyalty Marketing to implement effective strategies for each campaign
  • Demonstrated understanding of tag management, conversion and events tracking, using GTM or similar tools
  • Experience in implementing direct marketing strategies, analysing data and set up reports
  • A proven track record in coordinating large scale projects involving numerous stakeholders

Experience For Direct Marketing Executive Resume

  • A creative mind with a good understanding of latest ecommerce trends, including mobile commerce
  • Skilled at interpreting analytics and translating insight into action
  • Marketing or management experience within retail or fashion industry
  • Foster good working relationship with Operations, Finance and Brand Teams
  • Measure effectiveness of any test/learn campaigns with program results in conjunction with the Marketing Strategy Team
  • Proven track record of multitasking and ability to deliver results on time
  • Previous Digital Marketing experience is desirable

Experience For Director, Direct Marketing Resume

  • Experience with eDM platforms such as IBM Marketing Cloud / Salesforce
  • Experience in how to brief in creative & an understanding of data segmentation
  • Use experience to come up with new ways of doing things to create positive change
  • Obtain and review inputs from all internal stakeholders in order to develop effective marketing materials
  • Ensure all offers are tested prior to going to market
  • Direct mail acquisition campaign experience at a leading US credit card issuer required
  • Direct marketing or Customer Relationship Management experience
  • Experience working closely with IT to understand technical capabilities and limitations, data relationships, system logic and data analytics
  • Experience in conducting business across multiple projects

Experience For Analyst, Direct Marketing Resume

  • Hands on direct marketing experience
  • Applied knowledge of Project Management tools and techniques – experience in Project or Program Management
  • PC experience in a Microsoft Windows environment, proficient with internet e-mail, Microsoft Word, Excel, Power Point, Outlook and Access
  • Excellent verbal and non-verbal communication. Able to communicate with people at all levels
  • Cultivate strong vendor/call center relationships and coordinate and analyze result detail to identify sales and performance enhancement opportunities
  • A proven track record of successful Marketing strategy development and campaign management, preferably gained within Education Resources, Retail or FMCG

Experience For VP, Consumer Direct Marketing Resume

  • Align Managed Services’ capabilities and initiatives with the priorities jointly set by MasterCard Advisors and the MEA region
  • General business experience required
  • Direct mail experience is required
  • Strong desire to work in a team oriented collaborative environment, be flexible to change, and motivated to excel
  • Previous Program Management experience- ability to manage multiple projects at the same time in a fast-paced environment
  • Experienced user of Mass mail tools, Excel, and PowerPoint
  • Possess a strong attention to detail balanced with the ability to think high-level strategy

Experience For SVP Managing Director, Direct Marketing Resume

  • Experience in CRM, email, direct marketing and campaign analysis - preferably, in a direct to consumer environment
  • Previous experience within a Marketing division
  • Demonstrated ability to successfully manage multiple streams of work in a challenging, dynamic environment
  • Retail experience a distinct advantage, but not essential
  • Building, executing and analyzing marketing campaigns
  • Creating and deploying eDMs as assigned by the Direct Marketing Manager
  • Coordinating a cross-functional team that includes pricing, marketing analytics, communication and finance primes
  • Implementing A/B testing & dynamic content
  • Assisting with direct/digital campaigns as assigned by the Direct Marketing Manager

Experience For Direct Marketing Account Manager Resume

  • Understanding of direct marketing, segmentation and analytic methods
  • Developing and coordinating strategic direct mail campaigns
  • Understanding the request requirements from the marketing team and ability to own and deliver the requests on schedule
  • Understanding of direct response marketing principals and strategies
  • Understanding of digital marketing KPIs (CTR, ROAS, CR, etc.)

Experience For Direct Marketing Associate Resume

  • Working knowledge of Adobe Creative Suite – able to modify/update existing creative templates
  • Providing reports and analysis on eDM activity
  • Marketing management: 4+ years
  • Works with cross-functional teams on marketing tests – including planning, targeting, segmentation, scheduling, set-up, testing and analysis
  • Leverage internal analytics and reporting tools, including Microsoft PowerBI, Google Analytics, and others to provide reporting and data-driven decision making
  • Email campaign management and creating/working with email templates, preferably using a marketing automation software (Salesforce, Marketo, etc.)

List of Typical Skills For a Direct Marketing Resume


Skills For Direct Marketing Specialist Resume

  • Good influencing relationship building skills
  • Strong project management skills and organisation with ability to manage several campaigns simultaneously
  • Proven ability to work effectively and successfully with minimal supervision
  • Strong interpersonal communication and presentation skills with stakeholders of different seniority
  • Creative problem solver, with excellent communication skills (oral and written)
  • Strong analytical skills with the ability to analyze data, extract meaningful conclusions, and report findings
  • Excellent interpersonal, written and oral communication skills with the ability to proof read and edit documents in a variety of formats

Skills For Manager, Direct Marketing Resume

  • Experience in annual giving, direct marketing, with production management experience within a higher education setting
  • Responsible for data preparation, cleaning, manipulation, visualization, validation for Marketing Effectiveness reporting activities
  • Demonstrated ability to create and manage marketing programs/promotions that deliver measurable results with brand experience, focusing on the customer/segment
  • Superior writing and editing skills – the ability to cut through the clutter
  • Develops and maintains a strong understanding of TDBG, including TDI business, products, to deliver and ensure effective communications solutions
  • Digital skills for email creation, working with email provider, analysis of results and shaping on personalised campaign journeys
  • Exceptional negotiation and team building skills
  • Superior planning and organizational skills, with the independent ability to initiate, organize, follow through with program plans and meet deadlines required
  • Proven email marketing and technical experience

Skills For Direct Marketing Analyst Resume

  • Experience in Direct Marketing experience to include
  • Advanced Technical Skills- Excel/PowerPoint
  • Advanced Technical Skills- Excel/VBA
  • Good computer skill and internet knowledge
  • Manages time and controls own work effectively
  • Contributes effectively to proposal preparation when requested
  • Demonstrated experience manipulating and merging large transactional databases with SAS/SQL, Knime, R etc

Skills For Direct Marketing Executive Resume

  • Proven ability to communicate in a timely, effective manner with external and internal clients
  • High level of independence and ability to work effectively with minimal supervision, while managing multiple relationships and complex projects concurrently
  • Strong demonstrated proficiency in Excel and PowerPoint
  • Related work experience demonstrating increasing levels of responsibilities in a complex enterprise or marketing environment
  • Experience working with business owners in defining reporting requirements

Skills For Director, Direct Marketing Resume

  • Significant experience in academic fundraising or a related field regarding direct marketing and communication
  • Social marketing, including direct experience with LinkedIn, Twitter, Facebook and other leading platforms
  • Direct marketing experience with acquiring new customers and /or lifecycle marketing required
  • Facilitate team status calls and coordinate and execute ongoing call monitoring identifying sales skill set opportunities and offer strategy opportunities
  • Validates checking for offers uploaded on (e.g. testing of booking functionality)
  • Experience with Direct Marketing Programs including Email, Direct Mail and/or App messaging

Skills For Analyst, Direct Marketing Resume

  • Experience working with content and creative teams including design and copywriting functions
  • Leverage post campaign analysis to identify campaign effectiveness and make recommendations for improved messaging, segmentation, formatting and timing
  • Customer facing marketing experience
  • Strong history of making confident decisions and influencing key stakeholders across the organization
  • Experience in managing multi-channel marketing programs within the financial services industry
  • Relevant work experience in digital marketing and/or email marketing
  • Experience using and editing HTML for email templates and campaigns
  • Experience writing customer-facing content
  • Related experience in direct marketing strategies and practices, including two

Skills For VP, Consumer Direct Marketing Resume

  • Demonstrated success planning and executing comprehensive direct mail customer acquisition programs
  • Web development concepts, including firsthand experience with WordPress or other leading content management systems
  • Ensures initiatives are consistent with TDBG, including TDI, customer experience and brand positioning and image
  • Experience at driving results oriented marketing campaigns at financial institutions and/or industries with similar mechanics
  • Demonstrated understanding of marketing and cross-divisional processes and relationship needs
  • Proven track record of executional excellence working with agencies and internal counter-parts including project management
  • Good understanding of direct marketing principles and strategies
  • Experience in planning and executing comprehensive customer acquisition programs

Skills For SVP Managing Director, Direct Marketing Resume

  • Experience in nonprofit fundraising and direct marketing
  • Experience in media planning and strategy
  • Experience working on a highly analytical and number oriented account
  • Previous e-crm programme marketing experience
  • Good analytical knowledge allowing confident management and challenge of analytics
  • Uses experience to come up with new ways of doing things to create positive change
  • Multi-task and operate in a changing environment

Skills For Direct Marketing Account Manager Resume

  • Demonstrated ability to analyze situations, derive consumer insights, identify market trends and translate into actionable marketing strategies
  • Willingness to learn about new Direct Marketing / Tele-research approaches and practices to become more effective
  • BA/BS in related discipline or equivalent combination of education, training, and experience
  • Experience using SQL and similar queries to extract and analyze data
  • Maintain a good academic standing
  • Technical expertise in Direct Marketing functions, specifically direct mail, with a proven record of successful implementation

Skills For Direct Marketing Associate Resume

  • Strong analytical mindset with robust reporting background
  • Experience in a business analyst role constructing technical requirements
  • Demonstrated knowledge of monthly sustainer, acquisition mail and mid-level giving program
  • Proven track record of managing a variety of projects and timelines and ability to delivery results on time and within budget
  • Solid understanding of contemporary SEO practices
  • Direct marketing experience to include: 6+ years
  • Direct marketing experience to include: 5+ years

List of Typical Responsibilities For a Direct Marketing Resume


Responsibilities For Direct Marketing Specialist Resume

  • Detail oriented with advanced time management skills
  • Budget management experience and capability
  • CIEM – Customer Intelligence and Experience Management
  • Experience in leading direct marketing efforts
  • Partners with e-mail design team to build out effective creative for campaigns, specifically as it pertains to digital customer dialogue initiatives
  • Strong aptitude for understanding data-driven results
  • Support the tracking and reporting of US Marketing KPIs
  • D2C marketing using CRM and/or other marketing automation software

Responsibilities For Manager, Direct Marketing Resume

  • Categorizes codes and sends campaign information for reporting the Company’s direct marketing performance
  • Exercises discretion and independent judgment when developing reports with pacing information
  • Drive the team’s understanding of client’s business and uncovering of motivations/needs
  • Support marketing training with regards to Merial systems and data environment
  • Manage campaigns holistically, with an understanding of all aspects of the marketing cycle, from awareness through conversion to renewal/re-engagement
  • Passionate about data and online marketing, with an ability to assess, formulate and deliver data driven marketing solutions
  • Partner with CIEM and Marketing Analyst/Planner to compile, analyze, identify and apply insights to drive productivity for all direct to consumer outreach

Responsibilities For Direct Marketing Analyst Resume

  • Manage the planning, execution and maintenance of our Tory Burch Triggered Email Program (i.e. Transactional Triggers, Behavioral Triggers, Service Triggers)
  • Research marketing trends and develop ways to implement into MGM Resorts International’s business practices
  • Identifies and monitor internal bench marks in relation to direct marketing trends and e-mail delivery standards
  • Convert campaign output data for internal system intake for reporting
  • Contributes to the overall DM program strategy and test plans by developing suggestions to increase response rates.

Responsibilities For Direct Marketing Executive Resume

  • Support forecasting process as needed
  • Developing a strong understanding of the direct marketing process, including A/B testing, as well as an understanding of DIRECTV’s business to provide recommendations on ways to drive customer growth
  • Oversee and proof work of all subordinates
  • Inform supervisor of workflow challenges
  • Conduct reviews and help guide MAP development

Responsibilities For Director, Direct Marketing Resume

  • Set aggressive yet achievable goals for self and direct reports
  • Train assistants/planners in CORE, SBMS, AdViews & R/F systems, etc
  • Partner with email service provider and internal development team to coordinate creative updates, enhancements, seasonal refreshes as needed
  • QA test trigger emails across devices, coordinate feedback and approve final drafts as needed
  • Manage and support the launch of a number of new trigger emails in 2016
  • Develop and manage comprehensive result reporting and the coordination of best in class sales practices to share across call centers/vendors for call handling and sales optimization
  • Create and execute ideas to incent agents to perform at highest level and assist call centers/vendors with ongoing agent management to promote optimal sales performance and reduce churn on the business, which includes site visits to monitor performance first-hand

Responsibilities For Analyst, Direct Marketing Resume

  • Work closely with internal Database, Marketing Science and Training teams in support of driving sales and the related key metrics of the business
  • Under the guidance of the Director of the Annual Giving, she/he works with the marketing team and design agencies to develop marketing concepts, including copy and design approaches, which adhere to and build on the USC brand
  • Ensures measurement techniques are built into marketing activities, tracks marketing results and provides reports on individual projects
  • Perform technical development tasks, including
  • Develops project timelines and ensures deadlines are met
  • Maintains relationships with and manages internal and external design agencies and printers and ensures that designs and printing formats meet project requirements as well as overall AGA design standards
  • Quotes design and print to outside vendors on a project by project basis
  • Partners with the other channel managers, especially the advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels

Responsibilities For VP, Consumer Direct Marketing Resume

  • Direct marketing experience
  • Proficient in Excel, Access and SAS
  • Collaborative team player with the ability to multitask
  • Evaluate LOB products, proof point and message for “marketability” and ability to drive resonant creative with target audiences
  • Evaluate LOB products, proof point and messages for ‘marketability’ and ability to drive resonant creative with target audiences
  • Lead campaigns such as direct mail and email campaigns; test and execute based on customer segmentation, data analytics, and competitive research
  • Develop and maintain project plans, schedules, and budgets to support direct mail campaign requirements
  • Provides channel management with required information to execute campaigns and ensures campaign information is accomplished and meets quality standards
  • Ensure marketer business requirements and needs are supported with the appropriate tools, data, application, functionality and other required resources

Responsibilities For SVP Managing Director, Direct Marketing Resume

  • Sends test messages and disseminates information to receive approvals
  • Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
  • A Direct Marketing Specialist contributes to REI’s success by developing and managing campaign execution and requirements for the company-wide marketing calendar
  • Manages cross-division to guide the development and implementation of direct marketing programs in support of all REI’s sales channels (retail, online and direct sales)
  • Help lead the team’s understanding of client’s business and uncovering of motivations/needs

Responsibilities For Direct Marketing Account Manager Resume

  • Manage all creative production and internal routing to ensure that all communications adhere to United Way SEM messaging architype and brand guidelines
  • Models and acts in accordance with REI’s guiding values and mission
  • Advance the client relationship by building trust and maintaining positive rapport through clear understanding of client’s business, sound strategic leadership and partnership commitment
  • Lead strategic marketing approach by understanding and implementing standard methods of investigation, analysis and research, and evaluate current health of client business via analysis of relevant business metrics while also seeking new media solutions to deliver on clients’ goals
  • Help to establish and achieve specific fundraising goals

Responsibilities For Direct Marketing Associate Resume

  • Develop, monitor, and analyze key marketing metrics (response rates, retention rates, average gifts, upgrading, deliverability, etc.) to ensure campaign objectives and revenue goals are met
  • Support departments (outside of marketing) in direct response related projects
  • Develop project scopes, objectives and tracking
  • Develop one-pagers and "cheat sheets" to support direct response best practices and learnings for United Way departments
  • Ensure appropriate process and execution of data for list pulls from StratusLive
  • Coordinate internal resources and third parties/vendors to optimize project execution
  • Manage the creative development and communication strategy of all direct marketing tactics for XFINITY Mobile, Acquisition and Upgrade marketing campaigns and programs, including: direct mail, brochures, sales letters, ad pages, free standing inserts and other projects

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