Industry Marketing Resume Sample

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Vanessa Batz
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Work Experience


Director, Industry Marketing
01/2018 - PRESENT
Chicago, IL
  • Content marketing experience
  • Command of the English Language both oral and written
  • In journalism, PR, marketing
  • Managing content programs such as HubSpot, Google Analytics, Facebook, Twitter, Llinked In
  • Build AspenTech’s reputation and grow core competencies in the area of Engineering and Construction
  • Refine AspenTech’s industry strategy for the Engineering and Construction market
  • Build AspenTech’s reputation and grow core competencies in the Chemicals industry
Industry Marketing
07/2014 - 07/2017
San Francisco, CA
  • Create research plan summaries for proposed ad hoc primary studies
  • Create marketing collateral and sales tools to promote Canon’s solution to the members, including brochures, testimonials, news releases, and web content
  • Responsible for the creation and execution of HMDM’s overall industry marketing strategy
  • A strong understanding of digital media, marketing, promotion, research, ad market dynamics and consumer behavior
  • Think strategically, understand marketer needs, and creatively translate these needs into compelling concepts and programs
  • A proven collaborator and relationship-builder with experience leading executive-level engagements
  • Craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it
  • A proven track record of developing media or agency brand stories, strategies and successful tactics
  • The flexibility to move across diverse categories and businesses
Intern Industry Marketing Intern
03/2009 - 05/2014
Houston, TX
  • Refine AspenTech’s industry strategy for the Chemicals market
  • Serve as an advisor to executive leadership, influencing business decisions using primary and secondary market information and insights
  • Proactively communicate insight, summaries and synthesis to business partners (e.g., product, topic)
  • Write or curate content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials)
  • Proactively determine research needs based on business priorities and company strategy
  • Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
  • Support the development of the customer buying process; isolate nuances and specific buying patterns
  • Working with other leaders, assist with pursuing target accounts for new applications in related industry segments
  • Routinely coordinate with insights analysts to ensure implementation of the research plan

Education


Webster University - Orlando Campus
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Strong influencer and project management skills. Able to manage multiple priorities in a dynamic environment
  • Strong writing and presentation building skills
  • Strong influencing skills to drive customer engagement with current and new offerings
  • Demonstrated experience leading a nurturing, eDM or direct marketing program, including content development and experience working with CRM platforms
  • Exceptional public speaking, writing, and messaging skills
  • Proven experience supporting the achievement of revenue and customer acquisition/sales targets in a highly competitive market
  • Demonstrated success in creating and implementing practical marketing strategies to promote corporate growth

How to write Industry Marketing Resume

Industry Marketing role is responsible for messaging, marketing, presentation, recruiting, training, reporting, design, consulting, research, digital.
To write great resume for industry marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Industry Marketing Resume

The section contact information is important in your industry marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Industry Marketing Resume

The section work experience is an essential part of your industry marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous industry marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular industry marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Industry Marketing resume experience can include:

  • Strong written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
  • Passion for technology, with prior experience in back office systems in Healthcare, Professional Services, or Financial Services industries
  • Conduct thorough market research and competitive analysis to effectively segment target markets
  • Demonstrated ability to learn quickly and participate on strategic projects with varied industry focuses and business imperatives
  • E-discovery experience, ideally at a software provider
  • Demonstrated ability to translate statistics and numbers into meaningful visualization and narrative

Education on an Industry Marketing Resume

Make sure to make education a priority on your industry marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your industry marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Industry Marketing Resume

When listing skills on your industry marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical industry marketing skills:

  • Previous product/solution engineering, business development and/or marketing experience
  • Strong capability to define and simply communicate the positioning of Equifax in markets and segments
  • Five to 10 years’ relevant marketing experience
  • Updates on business priorities and research needs
  • Expertise in communicating needs from key industries/segments
  • Lead the production for all sales enablement collateral, content and events to support the business development team in achieving sales targets

List of Typical Experience For an Industry Marketing Resume

1

Experience For Director, Industry Marketing Resume

  • Works in concert with the events team in the pursuit of sponsorship, speaking, tradeshow and event opportunities to enhance the company’s reputation and increase exposure with the target audience
  • Develops and manages Move’s industry-facing web presence
  • With limited supervision, drive tactical execution of national and regional marketing for the industry group, particularly event and conference coordination
  • Support industry-related marketing communications, including website, collateral, content marketing, webcasts, advertising, proposal content, digital marketing, and media relations in collaboration with central marketing
  • Build relationships with regional marketing, sales and client service professionals, and support industry-based marketing at the local level
2

Experience For Senior Manager, Industry Marketing Resume

  • Work with industry leadership and industry marketing manager to support leadership and broader industry group team meetings and annual conference
  • Support industry marketing budget management – national and regional
  • Support firmwide industry marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership
  • Conduct market and competitor research projects as directed by industry marketing manager
  • Support firm-wide industry marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership
  • Gather detailed customer knowledge to understand near term and future needs for corporate oriented product lines, helping the company be innovative without distracting from near-term, core business areas
  • Monitor long-term/developing market trends, gather product/customer/competitor intelligence, drive cross business-unit initiatives, and sustain business model innovation by analyzing new, emerging segments
  • Build needs assessments and vertical segmentation within corporate; work with product marketing, digital marketing, and sales to create sales enablement assets, and lists of targets (industry, competitor, etc.) for prospecting and lead generation
3

Experience For Industry Marketing Principal Resume

  • Presentation and messaging skills – ability to fully understand Oracle’s corporate and industry solution messaging; ability to build executive presentations and effectively present them in front of internal and external audiences
  • Gather detailed customer insights to understand near term and future needs for law firm oriented product lines, helping the company be innovative without distracting from near-term, core business areas
  • Build needs assessments and vertical segmentation within the law firm segment; work with product marketing, digital marketing, and sales to create sales enablement assets, and lists of targets (segment, competitor, etc.) for prospecting and lead generation
  • Key Marketing Processes: Ensures creation, deployment and use of Phase Decision Process, situational analysis, sales and marketing planning, dynamic sales model for profitability analysis and EVE tools
  • Strategic Planning: Supports development of the strategic plan, annual operating plan and marketing communications plan. Implements the strategic marketing direction and uses Porter’s Five Forces assessments with plans to address industry trends, competitive positions and specialization strategy
  • Market Segmentation and Value Proposition: Conducts market / customer segmentation. Creates value proposition for the various segments focusing on the customer and ensuring product and positioning / message consistency
  • Employ mathematical or statistical skills to visualize marketing data, identify strategy, and drive efforts
4

Experience For Industry Marketing Specialist Resume

  • Define and build unique learning experiences as a means to improve effectiveness of message delivery
  • Learning integrated marketing, brand essence and sales process
  • Business and Pricing Practices: Implements market segment value-based pricing and profitability targets
  • Desire to learn integrated marketing
  • Lead and grow a team of people passionate about industry solutions, customer success, business transformation, and growing Salesforce revenue
5

Experience For VP of Industry Marketing Resume

  • This team does the following
  • Grow pipeline through integrated marketing campaigns
  • Lead core strategy and marketing/customer intelligence efforts: STRAP, Competitive Intelligence, Market Research and Analysis, Growth Days and M&A input
  • Deliver strategic thinking to support, develop and drive growth initiatives specifically in Software
  • Conduct market and customer research to gather data and insight about target personas, messages and themes and overall market position
  • General administrative support such as: phone coverage, expenses, calendar management and travel/restaurant arrangements
  • Proficiency in Keynote and Microsoft Excel
  • Work with other functional leaders to evolve and execute the industry go-to-market strategy
6

Experience For Industry Marketing Associate Resume

  • Based on a deep understanding of the market’s business needs and Kronos’ product and services capabilities, evolve and/or create the industry message for Kronos
  • Develop and execute strategies to drive market awareness
  • Develop and execute strategies to drive consideration
  • Work with sales leadership to develop and execute sales enablement strategies
  • Establish Kronos as a thought leader in the industry
  • Serve as the key industry spokesperson to the press, analysts and other external influencers
7

Experience For Industry Marketing Director Resume

  • Define and align all marketers to a unified content development and asset management approach to improve quality of and access to the very best marketing assets
  • Has a technology mindset and understands the nuances between different industries
  • Lead in the identification of key external strategic alliance partners that create joint solutions that deliver incremental customer value with significant estimated revenue growth
  • Monitor trends in key industry segments and drive continual VOC activities to validate market understanding as well as to mine unmet customer needs for new product development and formulate requirements for new solutions to drive growth
  • Experience in marketing professional services, especially accounting
8

Experience For National Industry Marketing Specialist Resume

  • Support with creating buy-in on marketing priorities with relevant Strategy & Technology functions
  • Help secure buy-in on Industry marketing priorities with Sales, Technolgy & Strategy functions
  • Support development of a strategic marketing plan for the industry and addressed segments
  • Set key messages and positioning in industry and addressed segments
  • Product Marketing Team
  • Identify key stakeholders in industry and society and plan to create wanted perception
  • Support definition of overall customer pain points or whole segment , and opportunities for the industry
9

Experience For SVP, Industry Marketing Resume

  • Develop key insights and content to create/develop markets with articulated business values for customers & stakeholders
  • Transport & Logistics Industry knowledge
  • Accommodate moderate business travel (up to 25%)
  • Currently enrolled in accredited four-year university
  • As the Marketing Subject Matter Expert (SME) for up to two key industry sectors, support the Industry Marketing Manager in implementing the industry annual marketing plans, GTM strategies for new product launches and ongoing delivery of thought leadership content and events to achieve TAFE NSW B2B brand, engagement, lead and enrolment/sales and revenue targets

List of Typical Skills For an Industry Marketing Resume

1

Skills For Director, Industry Marketing Resume

  • Work experience/industry knowledge in Healthcare & Life Sciences, High Tech, Industrial Manufacturing, Retail, or a range of others
  • Maintaining department resources: group calendars, one-sheets and updating marketing collateral
  • Supporting assigned industries by developing strategic growth plans and tracking plan progress
  • Pulling, scrubbing and coding prospect/client lists as needed in our client management system
  • Integrating industry strategy, customer operational objectives and business process understanding to define a clear actionable approach
  • Understanding of media brand storytelling and how to communicate unique value propositions in the marketplace
  • Working with the National Industry Marketing Leader on revenue ideas, opportunities and new markets
  • Coordinating marketing and thought leadership activities through national associations and publications
  • Assisting with internal and external conference planning and logistics
2

Skills For Senior Manager, Industry Marketing Resume

  • Understanding of Chemicals business
  • Supporting thought leadership activities through social media, articles, webinars and videos
  • Providing support for key client and prospect pursuits
  • Updating content for industry webpages and intranet
  • Assisting industry professionals with market and competition intelligence and analysis
3

Skills For Industry Marketing Principal Resume

  • Lead, develop, and grow a high-performance industry product marketing team through coaching of existing staff and recruiting top talent
  • Build the vertical’s social and community presence using creative marketing techniques
  • Drive partner investments and internal MS initiatives including CSP (Office 365, Azure), HIP (Rebate incentive funding), COSN (Cloud OS Network)
  • Produce differentiated visions for the future of each industry and supporting industry-specific marketing & enablement assets
  • Actively participating in Industry Marketing Team meetings to collaborate with other team members
4

Skills For Industry Marketing Specialist Resume

  • Develop and manager industry segment content for TAFE NSW social media, websites and nurturing programs
  • Manage the industry customer database, ensuring correct customer details and segments are input and maintained
  • Build Trusted Advisor Business & Marketing relationships through regular meetings with assigned partner
  • Knowledge of Cloud computing, SaaS, ERP, CRM, HCM (HR and Talent) and or Business Intelligence
  • Willingness to travel to the industry’s key markets and attend marketing meetings/conferences
  • Develop strategies to drive demand and awareness within specific target segments or verticals
  • Easily work across business units to connect with sales resources, buyers and channel partners
5

Skills For VP of Industry Marketing Resume

  • Expertise in regulatory/legal trends, products/services currently offered
  • Awareness of Sales methodology, Sales organization structures, both direct and indirect channels
  • Empathetic to a variety of sales resources, as well as the customer/prospect base
  • Able to develop strategies to drive awareness and demand within specific target segments or verticals
  • Can work across business units to connect with sales resources, channel partners, EPCs and other stakeholders
  • Lead the execution of campaign creative, new product launches, owned and external industry events, sponsorships and PR activities
  • Collaborate with the senior marketing and campaign leads to execute the overall annual TAFE NSW marketing plan and calendar to ensure integration and alignment across all activities and channels, championing your industry campaign requirements
  • Act as the primary consultant for an industry segment
6

Skills For Industry Marketing Associate Resume

  • Develop, own, maintain and communicate aligned industry roadmaps / market playbooks
  • Current customer insights, preferences and trends
  • Business partner–specific reports/presentations and summaries
  • Voice of Customer inputs at key decision points
  • Research outputs in response to ad hoc requests
  • Create content in partnership with industry SMEs and corporate marketing such as case studies, eBooks, videos, datasheets, solution presentations, and whitepapers that showcase Pega’s value proposition and client success
  • Optimize managed Hosting partner portfolio to achieve SMS&P, HSP and local targets. Evangelize the “hosting” story and secure segment support (marketing, co-selling and funding). Incubate and manage significant projects or relationship to insure a constantly growing business
7

Skills For Industry Marketing Director Resume

  • Contribute to SMSG's growth commitment by 100% attainment of revenue based incentive (RBI) based on Team Quota
  • Produce Incremental growth (above norm) in Key Workloads and Key Partners by 1.5 to 2x
  • Partner with Partner Technology Specialists and Channel Executives on execution of Partner Account Plan
  • Partner with Industry Product Strategy and Go-to-Market advisors to develop topical themes and materials of interest to enterprise software buyers
  • Assimilate information from customers, company executives, sales teams, client services, and industry sources to develop and effectively communicate Workday’s vertical value propositions
8

Skills For National Industry Marketing Specialist Resume

  • Support Workday's marketing efforts to design and execute on marketing campaigns, including: influencer relations; website strategy and online advertising; trade show and conference speaking; industry briefs and primers; online and offline seminar development
  • In close collaboration with peers in the corporate & product marketing teams, craft product collateral through an industry lens, including buyer personas, white papers, website content, data sheets and presentations to support Workday's outbound communication, demand generation, and sales efforts
  • Knowledge of best practices for social media, social selling and influencer programs; history of developing &/or managing outstanding social content (blog posts, tweets, etc.)
  • E-discovery experience working with law firms, ideally Amlaw 200 firms
  • Experience from the Transport and Logistics industry
  • Professional work experience
  • Executive presence to communicate to a senior audience including customers and stakeholders with confidence and authority
9

Skills For SVP, Industry Marketing Resume

  • Basic knowledge of digital marketing
  • Get it done attitude with an ability work in a fast paced environment
  • Quickly build (or leverage) a network in the e-discovery and law firm spaces
  • Everyone on the Industry Relations team
  • The leader of the field sales team and field speakers
  • Proven experience in developing successful content marketing programs at the service or solution level. We are seeking candidates who have deep and wide experience in development multiple content types
  • A total of 10-15 years’ experience with a combination of working for a major company in the industry, a software company and a major SI in Retail and/or CG-related fields
10

Skills For VP Industry Marketing Resume

  • Proven experience working across the whole brand and marketing mix, including execution of the annual marketing plan, creative and media briefing, event management, integrated campaign development, social media, content production, SEM, SEO, website development, market research and analysis, lead generation and marketing optimisation
  • Contributing to industry thought leadership through constantly synthesizing advanced technology and product capabilities and industry-specific customer requirements into content and methodologies that can be leveraged as reusable Intellectual Property
  • Analytical and problem solving skills, and strong management consulting skills to influence thinking or gain acceptance of multiple customer constituencies
  • Demonstrated ability in leading teams strong teams of industry and content marketers
  • Value argumentation skills
  • Experience in content or industries marketing in a high growth company

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