Head Marketing Resume Sample

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Emile Thiel
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Work Experience


Head of Marketing
06/2015 - PRESENT
Detroit, MI
  • Define and execute the marketing strategy for Uber in Malaysia
  • Design, implement and track end-to-end acquisition, engagement, retention and brand marketing initiatives for the region across driver and rider audiences
  • Champion user needs to appropriately position the Uber proposition in your markets based on rigorous insights
  • Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL and Comms
  • Set the true north for creative and branding excellence across Malaysia
  • Be the regional General Manager’s trusted advisor on all facets of Uber’s marketing strategy and plan/execute seamlessly in sync with Product, Operations, PR and Policy teams at the local and regional level
  • Build and grow a world-class marketing team
  • Define and execute the marketing strategy for Uber in Thailand
  • Champion user needs to appropriately position the Uber proposition in your markets based on rigorous insights.
Head Marketing
11/2011 - 04/2015
Chicago, IL
  • Set the true north for creative and branding excellence across Thailand
  • Be the regional General Manager's trusted advisor on all facets of Uber's marketing strategy and plan/execute seamlessly in sync with Product, Operations, PR and Policy teams at the local and regional level
  • Define and execute the marketing strategy for Uber in Korea
  • Set the true north for creative and branding excellence across Korea
  • Define and execute the marketing strategy for Uber in Japan
  • Set the true north for creative and branding excellence across Japan
  • Lead and manage all marketing functions for the North America flowers business. This includes product management, technical services, retail strategy, marketing communications and promotions, pricing, and demand forecasting
  • The head of marketing is also responsible for the development and delivery of the annual marketing plans, campaigns and initiatives to drive growth for the business in the short and mid-term horizon
  • Define and execute the marketing strategy for Uber in Singapore in sync with regional requirements
Head, Marketing International
10/2008 - 07/2011
Philadelphia, PA
  • Design, implement and track end-to-end acquisition, engagement, retention and reputation marketing initiatives for the region across driver and rider audiences
  • Set the true north for creative and branding excellence across Singapore
  • Be the country’s General Manager’s trusted advisor on all facets of Uber’s marketing strategy and plan/execute seamlessly in sync with Product, Operations, PR and Policy teams at the local and regional level
  • Product Sales and Novartis Market Share Development of franchise marketing team Management of marketing budget New product launches/performance
  • London to Austin, Texas travel typically twice per year
  • Quarterly travel to other office locations (Paris, Munich, Amsterdam)
  • Set strategy and manage paid media agency (Social and SEM) by being able to dictate strategy, review / approve targeting and creative, and be able to synthesize data to report on wins and loses

Education


University of Phoenix - Vancouver Learning Center
2003 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Excellent communication skills (both oral and written) coupled with excellent presentation skills
  • Proven ability to manage a dynamic team of marketing professionals with wide ranging experience and skills
  • Proven solid leadership skills and experience leading successful marketing teams
  • Strong IT skills, particularly MS Office and demonstrable experience of working with internet and intranet platforms
  • Excellent interpersonal skills with the ability to develop strong working relationships including working across team boundaries to achieve results
  • Excellent written and oral communication skills. Strong executive presence
  • Excellent communicator and influencer, including strong negotiating skills and vision

How to write Head Marketing Resume

Head Marketing role is responsible for marketing, leadership, analytical, business, english, influencing, strategic, design, digital, interpersonal.
To write great resume for head marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Head Marketing Resume

The section contact information is important in your head marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Head Marketing Resume

The section work experience is an essential part of your head marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous head marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular head marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Head Marketing resume experience can include:

  • Set strategy and manage SEO agency by being able to track outreach tactics, report organic movement on important keywords, manage the implementation of technical website changes, and report on incremental revenue generated from organic search
  • Strong communication skills and ability to build highly effective relationships between sales and marketing
  • Demonstrated excellent budget management skills
  • Significant leadership experience with solid coaching and management skills and the ability to develop, motivate and inspire the team
  • Strong leadership skills and inspiring and engaging approach
  • Possess strong B2B Marketing skills

Education on a Head Marketing Resume

Make sure to make education a priority on your head marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your head marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Head Marketing Resume

When listing skills on your head marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical head marketing skills:

  • Strong strategic thinking and creative skills, with evidence of analytical/problem solving skills through career
  • Excellent German- and English skills, Italian skills are of great advantage
  • Strong verbal and written communication skills; time management skills
  • Good communicator with excellent detail skills and experience of working in a highly challenging corporate environment with challenging deadlines
  • Strong people leadership experience and experience of working with and implementing good structured best practice in people development
  • Strong entrepreneurial skills and experience of forming strategic partnerships

List of Typical Experience For a Head Marketing Resume

1

Experience For Head of Marketing Resume

  • Strong professional marketing acumen and demonstrated experience in making analytical, research and evidenced based decisions wherever possible
  • Highly proficient oral and written communication skills, and experience in presenting to and interacting with senior audiences
  • Excellent cross-functional & communication skills
  • Team, influence and demonstrate relationship building skills to work across multiple parts of the organization
  • Operate simultaneously and effectively in both operational and strategic modes; a willingness to roll up sleeves to get it done
2

Experience For Category Head-marketing & Print Resume

  • Enjoys working in a fast moving business, demonstrates a sense of urgency, and is experienced in leading and managing change
  • Strong strategic and operational marketing leadership experience, successfully driving sustainable ongoing profitable growth
  • Experience in B2B marketing, preferably in software/high tech; 2+ years of channel marketing experience
  • Strong appreciation of and experience in brand equity building
  • Excellent ability to work across teams, within a matrix structure and influence thinking based on insight and strategic evidence
  • Experience working in a fast paced and dynamic environment, ecommerce or start up experience preferable
  • Strong content experience, including best practise, communities and digital platforms
3

Experience For Head, Marketing International Resume

  • Proven success with go to market strategy, restructure, consolidating and merging marketing and sales functions
  • Effectively manage timelines and coordinate internal and external teams to deliver results
  • Exceptional communication and influencing skills with best-in-class stakeholder management
  • Relevant Senior-level experience in retail, operations, and/or business management/consulting with a proven history of delivering results
  • Planning, budgeting and implementing effective event marketing campaigns
  • Establishing and delivering a best practice framework to record, report and review marketing effectiveness and achievement of KPIs
  • Designing and delivering effective marketing campaigns, with particular emphasis on digital, to drive sales
  • Defining and establishing effective collateral for marketing purposes
  • Understanding of long-term strategy while ensuring the short-term deliverables are being managed within a fast-paced, multiple-priority environment
4

Experience For Head of Marketing, Private Bank & Asia Resume

  • Marketing graduate calibre, with considerable marketing experience
  • Working to maximise output against a set budget with effective monitoring and controls on expenditure
  • Cutting edge FMCG Marketing experience gained in a blue-chip consumer business
  • Being able to demonstrate in-depth understanding of the market
  • Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel
  • Experience of creating and managing a high performing Marketing team where high standards and performance expectations are set, measured against and achieved
5

Experience For Head Marketing Global Asset Management Switzerland Resume

  • Solid track record of developing and growing brands using digital marketing strategies
  • Experience in building, executing and measuring data-driven marketing programs across online and traditional channels
  • Experience budgeting, developing and executing advertising programs across radio, print, digital
  • Experience in building performance based marketing teams, creating and managing individuals to their KPI’s
  • In-depth digital marketing experience, including search, social and mobile advertising/ marketing
  • Experience in managing large teams, budgets and project managing full year marketing strategies
  • Experience in marketing and hiring/managing a team
  • Experience designing and implementing high-impact global marketing launches and campaigns in Transactions markets
6

Experience For Head of Marketing Uk-syfy Resume

  • Experience defining GTM objectives and forecasting/budgeting
  • Excellent understanding and working knowledge of strategic consumer brand marketing concepts and relevant communication media
  • Comprehensive marketing experience, from content strategy, social media management, blogging, community management, to marketing strategy
  • A history of leadership. We’d like to see evidence of serving as a key decision maker in a senior marketing role
  • Experience in Marketing, with at least 5 years in a dynamic marketing leadership role
  • Proven success in marketing, sales or advertising leadership
7

Experience For Country Head, Marketing Resume

  • Proven track record of delivering digital campaigns and working in a B2B environment
  • Strong ability to develop and implement plans while continuously monitoring results and implementing continuous improvement
  • Extensive experience in media planning, buying and management
  • Experience of leading large teams of marketing managers and specialists
  • Experience of leading teams through change and managing change programs
  • Strong understanding of Paid Media, Hypertargeting and Market trends
  • Demonstrable experience of delivering impact and achieving results
  • Experience of owning and developing brand
8

Experience For Head Marketing Campaigns Resume

  • Strong knowledge and understanding of customers, products and marketing in CE industry
  • Strong understanding of marketing concepts, strategy and best practices
  • Proven track record of implementing a creative and innovative brand strategy which led to increasing market share in a senior leadership role
  • Experience working with and directing creative and media agencies
  • Experience working in a dynamic and fast-moving environment
  • Demonstrated track record in planning and executing 360 integrated campaigns that
  • A history of leadership. We'd like to see evidence of serving as a key decision maker in a senior marketing role
  • Experience in marketing with an understanding of commercial success in a global/multilingual/multicultural market place
  • An in-depth understanding and proven track record as a Marketing leader
9

Experience For Head Marketing Resume

  • Experience working in digital payment, technology, marketing technology or Big Data company would be advantageous
  • Senior product marketing experience in highly driven, digital, consumer-facing services organizations
  • Direct optimization of targeting, creative, media and budget allocation to maximize effectiveness
  • Experience with partnerships and managing events
  • Strong knowledge of strategic and operational marketing
  • Partner with creative leadership on evolution of the brand as both distinctive and leading in the newly defined Customer Experience space
  • Depth of knowledge. At least 7-9 years of French marketing experience in a related industry
  • A good understanding of Admiral’s business model, strengths and key competitive advantages
10

Experience For Head of Marketing Resume

  • Experience in entertainment and/or film marketing
  • Proven capability in marketing strategy conception, development and execution
  • Develop strong relationships with external agencies and create conditions to ensure inspirational marketing activation
  • Strong knowledge of brand, digital and insight marketing strategies and their development
  • Extensive experience working with major sales regions in Europe and Latin America
  • Experience working with cross-functional, cross-geo teams in a high-growth company
  • Near or over 10 years of experience in brand building and management
  • Ensure good levels of communication across both businesses between production, logistics, telesales, sales and marketing
  • Build, lead, motivate and coach a team of 4 to deliver an effective, performing team that continually meets business needs

List of Typical Skills For a Head Marketing Resume

1

Skills For Head of Marketing Resume

  • Marketing management experience, preferably in BTC and BTB and therefore excellent marketing skills (strategies, concepts, best practices)
  • Excellent relationship builder with proven experience of effective stakeholder management at all levels, including senior leaders
  • Extensive team management experience with excellent leadership skills
  • Always demonstrates a proactive and positive approach and has excellent time management skills
  • Outstanding stakeholder management skills, capable of building strong working relationships – both internally and externally
  • Strong strategic and analytical thinking, negotiation skills and customer orientation
  • Strong interpersonal skills - An ability to mix from charming, direct, firm, etc. is key
2

Skills For Category Head-marketing & Print Resume

  • Solid business acumen, senior management and problem solving skills
  • Excellent project management skills with the ability to manage multiple projects and tasks simultaneously, keeping projects on-track and on budget
  • Analytic and decisive decision-making skills with the ability to prioritize and communicate key objectives and tactics
  • Excellent leadership skills, to manage, coach, and mentor other senior level staff, to develop high performers and high performing teams
  • Innovative Marketeer with excellent digital skills and awareness of new media
  • Excellent communication skills, both face-to-face and written
3

Skills For Head, Marketing International Resume

  • Strong commercial acumen and analytical skills, able to work with complex data to shape strategy
  • Excellent interpersonal and presentation skills, confident networker at all levels and across multiple functions
  • Confident and comfortable operating at all levels – strong influencing skills from middle managers to customer facing staff
  • Think strategically, but also have attention to detail in execution alongside excellent writing skills
  • Excellent presentational and interpersonal skills across teams and divisions
  • Strong communication skills both written and verbal in English, French and Dutch is mandatory
  • Strong written, and verbal communication skills, with the ability to distil complex ideas into simple concepts
  • Strong collaboration skills and ability to influence stakeholders
  • Highly skilled presented, communicator & writer, with strong evidence influencing
4

Skills For Head of Marketing, Private Bank & Asia Resume

  • Effective negotiation and conflict management skills with ability to interact both internally and externally
  • Significant, relevant marketing experience with proven leadership and influencing experience within a similar role
  • Partner with the guest experience team to ensure that the guest experience is aligned with the core brand experience and guest expectations
  • Strong analytical skills and understanding of campaign metrics
  • Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budge
  • Outstanding communications, presentation, and influencing skills
  • Marketing, Strategy, and Communication knowledge and skills
5

Skills For Head Marketing Global Asset Management Switzerland Resume

  • Outstanding networking skills and the ability to make smart partnerships happen
  • Strong functional Marketing experience (Senior Marketing Manager or Marketing Director Level) with track record of delivering brand growth
  • Respected leader with demonstrated success scaling or building a marketing and customer experience department
  • A strong eye for creating and marketing elegant customer experiences and improving product adoption
  • Digital expertise. We are looking for someone that understands digital marketing and has demonstrated experience launching unique digital campaigns
  • Experience building consumer entertainment experiences, and marketing programs
6

Skills For Head of Marketing Uk-syfy Resume

  • Prior experience launching new consumer-facing products
  • Solid knowledge of digital marketing, including SEO and web analytics and experience with CRM management
  • Leadership, Coaching, and Mentoring skills
  • Demonstrated skill and comfort in proactively building relationships, influencing and
  • Ensure adherence to policies and procedures, effectively managing and documenting employee relation
  • Effectively partner with fashion inspired brands to develop and execute winning marketing programs across all channels
  • Relevant senior level experience in retail, operations, and/or business management/consulting with a proven history of delivering results
  • Build strong partnerships with internal teams (Marketing, Front Of Site, Customer Care Center, Analytics, Pricing) to ensure a superior user experience
7

Skills For Country Head, Marketing Resume

  • Prior experience managing a marketing team
  • Proven experience managing a marketing spend budget
  • Balance strong bias towards action and initiative with experience driving alignment amongst multiple internal stakeholders
  • Great at networking and stakeholder management to effectively work across teams and regions
  • Prior experience working as part of international and dispersed teams
  • Strategic and analytical expertise and critical decision-making skills
8

Skills For Head Marketing Campaigns Resume

  • Proven experience of success in a senior marketing role, preferably in the German market and beauty industry (not essential)
  • Proven experience of success in a senior marketing role, preferably in the Swedish market and beauty industry (not essential)
  • Proven experience of success in a senior marketing role, preferably in the French market and beauty industry (not essential)
  • Proven experience of success in a senior marketing role, preferably in the UK market and beauty industry (not essential)
  • Proven experience of success in a senior marketing role, preferably in the US market and beauty industry (not essential)
  • Distinctive presentation and writing skills, in both Taiwanese Mandarin and English
  • Solid experience in the use of market research and its applicability in developing brand / product strategies
9

Skills For Head Marketing Resume

  • Significant marketing experience with excellent functional capabilities
  • Able to demonstrate experience in delivery of commercially viable strategies
  • Strong work ethic, with a proven desire to achieve and ability to perform in a complex, multi-disciplinary role
  • Strong marketing experience of the full marketing mix, especially current tactics e.g. content and digital marketing
  • Lead and manage effectively a team of 4 people
  • Communicates Effectively: Presents information in a clear, concise, honest, and logical manner
  • Experience of translating audience insights and research in to a brand strategy, marketing plan, and effective campaign briefs
10

Skills For Head of Marketing Resume

  • Results-driven with very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting
  • Prior experience in mobile app marketing
  • Inspire the team and the wider business team with their contribution and skills
  • Great communicator with very good German and English skill
  • The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment
  • Interact effectively at higher levels of the organization
  • A leading people manager, coach and mentor with proven experience in developing teams
  • Strong NPD development and launch experience

List of Typical Responsibilities For a Head Marketing Resume

1

Responsibilities For Head of Marketing Resume

  • Develop Canada and Asia brand building initiatives that are sustainable, consistent across border, have a synergistic effect with other Lines of Business in Private Client Group and support the Bank of Montreal Financial Group’s transnational strategy
  • Strong marketing skills, particularly in digital and experience producing print marketing materials and advising creative
  • Display strong Digital Marketing skills to maximise brand awareness. This includes building a strong social media presence
  • Proven experience working with sales teams and supporting programs to drive awareness, demand and bookings (actual sales experience is highly desirable)
  • Lead by example and excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)
  • Highly polished communication skills - speaking, writing, presenting and influencing
  • Expert copywriting and content editing skills
  • A strong leadership background is required, as well as a proven track record of exceptional performance in a similar senior digital marketing function
  • English skills (fluent in spoken and written)
2

Responsibilities For Category Head-marketing & Print Resume

  • Strong strategic thinking capability; demonstrated ability to anticipate future trends and strategic opportunities
  • Having a creative flair and the ability to multi-task, prioritise and work efficiently under pressure with careful attention to detail
  • Proven track record of creating, developing and overseeing world-class marketing strategies, ideally within Consumer Electronics
  • Analysis - Utilize data-driven decision making to improve the performance of our marketing efforts, prioritizing initiatives based on highest potential impact
  • Marketing experience in a fast-moving consumer-facing business
  • Direct experience with online marketing, especially search marketing (SEO, SEM)
  • Experience with a new product launch including leveraging Public Relations and Social Media and Influencers to garner earned media
  • Extensive experience in building integrated, demand generation programs for B2B SaaS companies targeting the mid-market sector
3

Responsibilities For Head, Marketing International Resume

  • Proven track record of growing and coaching teams
  • Data-driven marketing experience, especially in digital/multi-channel marketing
  • Previous experience in managing marketing databases with significant pools of data
  • Experience in marketing leadership, preferably in a technology marketing organisation
  • Proven ability to identify, assess and communicate the commercial impacts of marketing and their contribution to financial targets, within the business
  • Strong understanding of EMEA wide retail and brand landscape
  • Experience of working in defence or related sector
  • Experience in optimizing user funnels
4

Responsibilities For Head of Marketing, Private Bank & Asia Resume

  • Establish a high level of credibility and develop strong working relationships with external advisors, parent company and other stakeholders
  • Fully qualified chartered Marketer with a proven track record of significant achievement in a Marketing leadership role
  • Experience of working in a multi-site environment would be desirable
  • Deep experience of developing innovative thought leadership campaigns that achieved measurable success
  • Develop winning strategies and initiatives to improve customer experience to ensure a seamless journey across all channels
5

Responsibilities For Head Marketing Global Asset Management Switzerland Resume

  • Lead the community development & management teams to create a strong user community of core users
  • Analyze channel performance closely based on BARC data, and making recommendations with the aim to build strong characters and boost channel ratings
  • Highly effective as part of a wider team, and a real team player
  • Hands-on marketing leadership experience in a Pay TV business, a studio or channel group, or OTT content provider
  • Experience in fast-growing startups where the startup had a successful exit
  • Experience working independently and successfully within a complex matrix structured organization is essential
  • Deliver efficient and effective trading and base communications to achieve key KPI’s
  • Experience with new media and internet advertising
  • Experience creating a go- to- market strategy from the ground-up
6

Responsibilities For Head of Marketing Uk-syfy Resume

  • Monitor effectiveness of programs in specific markets while setting KPI measures for success
  • Experience of Marketing multi-sites / businesses
  • Develop strong relationships at all levels of the organisation, including senior management
  • Demonstrated leadership and impact in marketing programs management and/or demand generation
  • Extensive experience in marketing and demand generation, preferably for a software or SaaS company
  • Demonstrable experience of digital marketing, communication channels and campaigns
7

Responsibilities For Country Head, Marketing Resume

  • Financial literacy and commercial acumen, and proven demonstration of working well with cross functional teams to drive brand agendas
  • Experience marketing consumer technology products, ideally in the Petcare industry
  • Experience of launching new programmes / products in domestic and international markets
  • Creative ability balanced with capability to analyze and comprehend numbers - Good balance of left and right brain thinking
  • Experience working as a member of a multi-country leadership team
  • Solid understanding of Facebook Ads, Google AdWords & Analytics
  • Relevant tertiary qualifications and experience in a marketing discipline
  • Analyse effectiveness via key KPIs and adjust strategy as needed
8

Responsibilities For Head Marketing Campaigns Resume

  • Experience working with stakeholders across multiple locations
  • Experience developing a marketing plan that encompasses short- and long-term goals
  • Industry experience: Learning marketing background would be advantageous
  • B2B marketing experience
  • Experience in both corporate and entrepreneurial environments highly desirable
  • Work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
  • Demonstrable evidence of overachievement against budget
  • Demonstrable experience of senior level stakeholder management in a large corporate environment
  • Strong cross-functional expertise and the ability to thrive in a highly complex environment
9

Responsibilities For Head Marketing Resume

  • Strong individual work ethic, but also able to be part of a startup team
  • Extensive experience leading marketing strategy development and cross-functional execution
  • Experience managing significant budgets across digital and traditional forms of marketing
  • Experience in marketing or online traffic studies
  • Mature, confident member of the senior management team, who contributes to the development of the “big picture” and organizational priorities
  • Strong business acumen; ability to think holistically beyond functional area
  • Experience in live events/entertainment marketing
  • Champion the ‘consumer perspective’ for all development at CWOAR, ensuring that all such initiatives are in line with the core brand experience
10

Responsibilities For Head of Marketing Resume

  • Review site metrics and customer feedback and recommend strategies to maximize online effectiveness and customer satisfaction
  • Experience in running multimillion dollar SEM campaigns across Search Engine Optimization, Affiliation and Retargeting
  • Providing thought leadership on marketing in a way that is inclusive of all stakeholders’ input, and is engaging to those stakeholders
  • Leading and developing a team of leaders across three key functions: Marketing, Marketplace, and Program Management
  • Managing scheduling of initiatives, project managing from inception to completion

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