Marketing Technology Resume Sample

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Lowell Mitchell
465 Carey Well,  Boston, MA
+1 (555) 714 4235

Work Experience


Marketing Technology Specialist
01/2017 - PRESENT
San Francisco, CA
  • Standard office environment in Manassas, VA
  • Telecommute up to two (2) standard days per week, where authorized by management
  • Little to no travel outside of the metropolitan area
  • Stay abreast of latest marketing technology trends and all of Epsilon’s product offerings to integrate into annual account planning efforts, business development efforts and overall client marketing technology roadmaps
  • Understanding of sales needs, customer’s buying cycle and campaign metrics and analysis
  • Decisive, motivated, with a willingness to ‘step up’ and take initiative and ownership; and
  • Global requirements gathering and deployment of integrated digital tools and processes
Marketing Technology Analyst
03/2012 - 08/2016
San Francisco, CA
  • Drive recommendations and facilitate the roll out of new digital solutions and to the regions in an effort to improve how Rockwell Automation executes digital demand generation campaigns
  • Manage the design, integration, new business processes, and process improvement initiatives for digital and marketing automation platform
  • Management and governance of tool usage and standards, emphasis on event, webinar, and marketing automation platforms
  • Power user, systems configurator, and administrator of these tools
  • Support the governance of data standards to harmonize data between marketing automation platform and other marketing cloud based tools
  • Work directly with the regional marketing teams and agency partners to ensure maximization of the value of marketing tools, processes
  • Assist in the administration of all Global Marketing Communication (GMC) digital tools, including Percolate, MediaBin, Vidyard and others
  • Maintain these digital tools through; process improvements, user account administration, system updates and additional functionality
Marketing Technology
08/2008 - 10/2011
New York, NY
  • Support the governance of all standards between marketing automation platforms and other marketing cloud-based tools
  • Produce and maintain training modules in support of key GMC digital tools and databases
  • Drive communication to our global user base in support of tool governance, usage, standards and administration
  • Generate reports necessary to measure, identify and communicate platform data as needed
  • Assess GMC’s entire portfolio of digital tools and recommend
  • Manages all phases of marketing projects from initial design through deployment completion
  • Identifies, creates and manages all documentation necessary to support and improve business processes, including project vision and scoping documents
  • Assist with creation, implementation, testing, and ongoing monitoring of new custom tags/pixels
  • Identifies, creates and manages all documentation necessary to support and improve business processes, including scoping documents, test plans

Education


Friends University
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Excellent executive facing communication skills coupled with a strong technical background
  • Proven competence in building trust, team building, adaptability and change management, decision making, effective communication and interpersonal skills
  • Strong verbal and written English language skills for communication within an International Business setting
  • Highly motivated, a self-starter and proactive, with strong influencing and social skills
  • Strong problem-solving, communication, project management, and organizational skills
  • Managed large budgets of £2M effectively effective leadership, interpersonal and communication skills
  • Strong skills in Microsoft Office, especially PowerPoint, Excel and Word

How to write Marketing Technology Resume

Marketing Technology role is responsible for marketing, business, interpersonal, analytical, organizational, technology, leadership, design, technical, collaborative.
To write great resume for marketing technology job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Technology Resume

The section contact information is important in your marketing technology resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Technology Resume

The section work experience is an essential part of your marketing technology resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing technology responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing technology position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Technology resume experience can include:

  • Strong analytical skills – analyse data, prepare & interpret reports and communicate actionable insights & recommendations
  • Strong interpersonal & team player skills with an ability to communicate and build relationships at all levels - both internally and externally
  • Product ownership experience and a proven track record of delivering successful digital products in the fields of Digital Marketing and Marketing Technology
  • Track record as a technical program manager with organization and people experience, including setting priorities and problem-solving
  • Support business development activities, leveraging your strategy and marketing technology skills
  • Exceptional analytical and problem solving skills with the ability to interpret data and make recommendations

Education on a Marketing Technology Resume

Make sure to make education a priority on your marketing technology resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing technology experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Technology Resume

When listing skills on your marketing technology resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing technology skills:

  • Strong analytical skills, including expertise in Excel, Tableau, GoodData, R, SPSS, or similar
  • Strong project management skills and demonstrated ability to work with a wide range of stakeholders at various levels across multiple business lines
  • Excellent organizational skills and ability to prioritize work, coupled with the ability to work concurrently on a variety of projects and requests
  • Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
  • Demonstrated ability to work calmly and effectively in a demanding and fast-paced work environment
  • Experience with marketing technologies or other technologies that requires similar technical and process skills

List of Typical Experience For a Marketing Technology Resume

1

Experience For Marketing Technology Specialist Resume

  • Follow standard process to import data lists from various sources, including validating and cleaning lists prior to upload to maintain good database hygiene
  • Proven experience working within CRM/Email marketing and or campaign management
  • Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms
  • Experience writing specifications, defining platform requirements, user training and support, data analysis, and reporting
  • Five (5) years’ experience planning, defining and implementing marketing technology solutions
  • Practical experience supporting the development of Customized & Personalized marketing or related field required
  • Experience in visual communication and diagramming/prototyping flows and creative systems design
  • Good to have knowledge on CRM data integration with marketing cloud technologies.
2

Experience For Marketing Technology Analyst Resume

  • Extensive working experience and knowledge of the eCommerce industry
  • Knowledge or experience in the adtech or programmatic media space - with an understanding of DMPs – is desirable
  • Experience presenting analyses and recommendations in a way that's relevant for a given audience
  • Demonstrable experience with Marketing Automation and CRM software
  • Hands on experience with online marketing tools and practices
  • Assisting in coordinating ongoing enhancements to the firm’s website
  • Monitoring, processing and coordinating Data Change Management tickets in InterAction
  • Consulting and providing subject matter expertise for strategy and marketing technology projects across a breadth of industries
3

Experience For Marketing Technology Strategist Resume

  • Updating changes in the Vuture Preference Manager application
  • Processing undeliverable mail and email bounce-backs
  • Supporting the creation and usage of tools and resources to advance the business development goals of the firm
  • Understanding of tagging and tracking across media formats
  • Drive adoption and deployment of these platforms across organization and agencies including awareness building, training and usage monitoring
  • Communicate proactively with internal stakeholders throughout a project's lifecycle to help ensure adopting, building and conducting system trainings as needed
4

Experience For Senior Marketing Technology Strategist Resume

  • Conduct analyses of customer digital marketing activities to uncover opportunities for applying Marketing Technology techniques, products and best practices
  • Perform User Acceptance Testing (UAT) for new functionality being delivered on marketing technology platforms
  • Ensure Marketing Tech team’s technology solutions are being utlized to their fullest to meet and exceed our defined goals
  • Contribute to the marketing systems roadmap bringing technical leadership and oversight
  • Internal and customer facing advocate for Marketing Automation
  • Partner with Director, Strategy, Research and Marketing Technology to build out a team of marketing technologists and strategists
  • Create custom email marketing templates, snippets and other HTML customization requests needed by the Marketing team
5

Experience For Manager of Marketing Technology Resume

  • Assist in ensuring all website pages are search engine optimized, staying on top of current trends
  • Advise on platform selection, lead implementation, standards and improvement efforts, working closely with stakeholders in marketing and IT
  • Manage vendor relations for marketing and advertising technologies and platform partners
  • Collaborate closely with all marketing and advertising teams and their external agencies
  • Keep abreast of current trends, changes, and news within the marketing automation and CRM space and regularly share information with marketing team
  • Take an architectural approach to mapping data flows across the technology stack including considerations for data privacy and protection, and data management
  • Support the process to inform an evolving marketing technology roadmap
  • Develop marketing dashboards and lead funnel tracking across the customer journey
  • Coordinate the testing, implementation, and documentation of marketing pixel tags
6

Experience For Marketing Technology Lead Resume

  • Familiarity of web debugging tools like Chrome Dev Tools or Firebug
  • Understand DMP and DSP capabilities with the goal of identifying the best solutions per Citi’s digital strategy
  • Web programming languages such as HTML and Formstack
  • Monitor, review and promotion of queued requests, review and troubleshooting of errors
  • Understand best practice marketing processes and align technology solutions to optimize those processes across the business
  • Help select, configure, and integrate marketing solutions (at times to support core system integrations)
7

Experience For VP, Customer Experience, Marketing Technology Resume

  • Ensure Marketing products meet security and legal requirements
  • Partners in the development of training and adoption materials to support initiatives
  • Maintain integrations with customer-facing 3rd-party tools (i.e. SnapApp, Metalocator)
  • Train new users; support user communities for Marketing Technology
  • Manage configurations for new AEM websites, taxonomy and tags, and Salesforce Marketing Cloud campaigns and customer journeys
  • Run and review quarterly and ad-hoc reporting – build quarterly website performance summary deck
  • Partner with Measurement & Analytics team to ensure that appropriate tracking codes are included in digital programs
8

Experience For Marketing Technology & Analytics Specialist Resume

  • Develop e-communications platform “best practices guide” for the Marketing team
  • Ensure data is widely adopted and consumed by receiving platforms
  • Test pending campaigns within all browsers/web configurations
  • Optimize data quality using automated programs to perform regular data hygiene activities
  • Gather metrics to monitor instance health in terms of senders score, spam complaints rate, bounces, email sending volume, unsubscribes and engagement rate
  • Desire to constantly improve on the status quo; see and fix what’s broken without waiting to be assigned to do it
9

Experience For VP of Marketing Technology Resume

  • Support the selection and procurement of new Marketing technologies
  • Collaborate with Marketing and Campaign Managers to support campaign execution
  • Lead IT innovation action plan, bringing in technological disruptions into the P&G ecosystem for better e-Business results
  • Serve as primary contact for analytics tracking requests, implementation, and documentation
  • Serve as analytics thought leader on website tracking strategy and management
  • Lead and complete concurrent projects of varying size and complexity
  • Work to strict and tight deadlines whilst remaining calm when under pressure
10

Experience For Senior Marketing Technology Partner Resume

  • Composes and delivers requirement documents
  • Experience leading the development of consumer facing Digital technology and CRM solutions, preferably with experience in the Agency/Consulting and/or the Travel and Hospitality space
  • Perform business analysis, document processes/workflows, identify automation opportunities and requirements
  • Provide cost benefit analyses or cost savings opportunities
  • Actively participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with 3M’s values and ethical standards
  • Understand the big picture, conceptualize complex technology solutions, lead architectural design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation for omni-channel marketing

List of Typical Skills For a Marketing Technology Resume

1

Skills For Marketing Technology Specialist Resume

  • Able to effectively prioritise the product backlog
  • Good interpersonal skills, self-motivated, dynamic, collaborative and "can-do" attitude
  • Excellent verbal and written communication skills appropriately applied to all levels of seniority
  • Strong interpersonal skills are needed in order to build a collaborative team environment
  • Possesses excellent interpersonal, collaborative and communication skills
  • Solid project management skills with the ability to meet deadlines
  • Understanding and prior experience with marketing automation tools such as Salesforce Marketing Cloud, Marketo, Hubspot and or Pardot
  • Help develop plans to effectively integrate technology and marketing strategy into the current sales focused environment and platforms
  • Effectively collaborate with various internal stakeholders including Technology & Operations, Info-Security and e-Business teams
2

Skills For Marketing Technology Analyst Resume

  • Conduct thorough market research and competitive analysis to understand and effectively communicate Workday’s technology differentiators
  • Experience working in Agile teams (especially SCRUM) or experience of Design Thinking approaches would be beneficial
  • Develop in-office experience where customers and candidates can experience Pega’s current innovation projects
  • Translate high-level direction to specific deliverables and effectively plan self-assigned tasks efficiently in complex work streams
  • Strong business, high detail-orientation and solid logical acumen
  • Effectively multi-task and manage multiple high level projects
  • Development and administrative certification, or proven experience in Salesforce
  • Effectively determine, evaluate and document business needs to inform technical requirements
3

Skills For Marketing Technology Strategist Resume

  • Effectively communicate technical solutions to relevant stakeholders
  • Marketing platform administration experience
  • Marketing Automation platform administration experience
  • Good knowledge of techniques for planning, monitoring and controlling projects and ensuring delivery
  • Experience managing marketing technology or integrating marketing and enterprise applications
4

Skills For Senior Marketing Technology Strategist Resume

  • Experience with marketing automation strategies, including: progressive profiling, nurturing campaigns and dynamic segmentation
  • Experience with business analysis & requirements gathering, writing and managing use cases and functional/technical
  • Demonstrated understanding of business development, marketing, website and event marketing
  • Experience with implementing Marketing Clouds or a similar multi-channel marketing automation stack
  • Experience in querying data using SQL from relational databases and/or no-SQL platforms (Netezza, Teradata, DB2, Oracle, Hive, etc.)
  • Experience in setting up marketing technology and analytics platforms, systems and processes
  • Experience in technical business consulting with an emphasis on strategy, marketing technology, research, data, and analytics roles
5

Skills For Manager of Marketing Technology Resume

  • Strong knowledge of Marketing Technology platforms; with a focus on marketing automation delivery, workflow and asset management
  • 3-5+ experience managing end to end marketing stack
  • Collect business requirements and document user stories across platforms including Adobe Experience Manager (AEM), Salesforce Marketing Cloud, etc
  • Create system workflows to optimize marketing processes including design, execution and validation
  • Consults on complex usage of marketing technologies to create buyer experiences that drive the business
  • Has deep understanding of Digital Technologies and Customer Experience aspects
  • Good knowledge of programme and project management methods including APMP, MSP and PRINCE2
  • Experience in a marketing data/analytics role
  • Management experience, having coached, lead and grown team members across a wide spectrum of disciplines
6

Skills For Marketing Technology Lead Resume

  • A solid working knowledge of computers and high proficiency in Microsoft Word, Excel and Outlook as well as internet research is required
  • Design and implement a fully integrated marketing stack to drive holistic user experience
  • Lead proof of concept efforts to test & validate the potential ROIs from various marketing technology platforms & solutions
  • Experience in working with Data Management Platforms like Lotame, MediaMath, Adobe Audience Manager, BlueKai
  • Experience managing proposal and RFP automation in a professional services environment
7

Skills For VP, Customer Experience, Marketing Technology Resume

  • Strong, mixed digital marketing, agile PM, and technical background in web technology in a cross-functional role
  • Strong knowledge of data structures and analytics including relational SQL databases and Business Intelligence platforms
  • Build upon your strong technology background and apply it directly in business and marketing settings
  • Marketing project management experience required
  • Experience with working within an analytics or business intelligence environment
8

Skills For Marketing Technology & Analytics Specialist Resume

  • Desire to work in a fast-paced environment and ability to adapt to changing priorities
  • Experienced in developing scalable processes that ensure best practices in lead generation, campaign management and lead management
  • Strong capabilities in process development, agency management, and project management
  • Create queries to validate data in database
  • Lead the evaluation of technologies and/or vendors to optimize consumers experiences across channels and devices and integrate consumer data
  • Business experience in project management or global communications with teams
  • Establish and drive instrumentation standards and validation across all channels for Oath brand marketing
9

Skills For VP of Marketing Technology Resume

  • Experience within Information Technology roles related to data analysis
  • Advocate APAC requirements with global teams to ensure right projects are specified, prioritized & delivered in a timely manner to match business requirements
  • Experience of launching consumer or business facing technology-led offer or service (e.g. mobile apps, ecommerce systems)
  • Project management or Product Ownership experience in a major retailer, bank or transport sector OEM or service provider (Automotive, Rail or Aviation)
  • Experience in a digital agency, ad-ops vendor or client/brand organisation
  • Build effective partnerships with business teams, ensuring successful implementation and adoption of technology solutions
  • Work closely with the business to manage user expectations, understand & prioritize business requirements, conduct user training,
10

Skills For Senior Marketing Technology Partner Resume

  • Experience of Google analytics and Tableau
  • Oversight and training on the firm’s proposal, experience and opportunity management tools and processes for team use and support
  • Strong ability to synthesise technical features into easy-to-understand business benefits
  • Self-starter with drive, tenacity, strong sense of ownership and a keen ‘always-on’ desire to pivot & learn
  • Technical experience with a broad variety of marketing, advertising and data platforms e.g. SalesForce, Adobe, Pega, Acxiom, Experian, others
  • Experience managing digital marketing teams/ groups
  • Experience with Amazon Web Services, and understanding of Infrastructure and Security

List of Typical Responsibilities For a Marketing Technology Resume

1

Responsibilities For Marketing Technology Specialist Resume

  • Pitch innovative martech/adtech solutions for onsite and offsite deployment of Citi’s marketing campaigns, and be able to deliver/execute against this vision
  • Liaise/partner with internal and external stakeholders to understand goals and needs, to ensure thorough planning and communication among all teams involved to ensure the project’s success
  • Collaborating with marketing managers to expand NERA’s contact database and to develop custom reports for business development and event planning purposes
  • Develop the roadmap for rationalization and then management of Aetna’s web presence via multiple brands and channels – Aetna.com, SalesWeb, ProducerWorld, AetnaMedicare.com, CoventryHealthCare.com, Coventry and Aetna Individual plans, Student Health. Lead the site integration if we merge with Humana
  • Strong understanding of the consumer lifecycle, touchpoints, and experience journey
  • Demonstrated experience leading large, cross functional projects through every phase
  • Prioritize among conflicting demands on time, and execute and deliver on priorities
2

Responsibilities For Marketing Technology Analyst Resume

  • Own and advance our MarTech stack, optimizing marketing's effectiveness by getting the most out of our technology, data and processes
  • Experience working with engineering and creative staff in a fast-paced environment
  • Significant experience with demand creation tactics and campaign planning, budgeting and management
  • Experience in a Client Facing / Business Relationship Management role
  • Three to five years of appropriate marketing experience
  • Experience in a digital marketing role within an agency or corporate environment
  • Working experience in a corporate or agency environment
  • Hands-on experience with experimentation, set-up, and assessment in marketing technology or similar SaaS platforms
  • Experience working cross-functionally with other developers and other technically-focused professionals
3

Responsibilities For Marketing Technology Strategist Resume

  • Experience with AWS, Azure, or similar
  • Manage and prioritize many projects at the same time in a fast-paced environment
  • Demonstrated ability to perform in a consultant role and provide the necessary level of leadership and partnership to internal and external stakeholders
  • Multi-task and set/re-set priorities on an ongoing basis
  • Coordinate efforts with external vendors to include platform management, enhancements, variable document creation and UAT prior to deployment
  • Proven ability to work with all levels of management including consultants
  • Develops and maintains strong partnerships with boundary and third-party partners to ensure coordinated implementation and deployments
4

Responsibilities For Senior Marketing Technology Strategist Resume

  • Analytical experience in end-to-end campaigns development process and make cohesive automated workflow recommendations
  • Partner with business stakeholders to prioritize, manage, and track digital analytics initiatives across internal teams and external support vendors
  • Demonstrated ability to execute full-service analyses, from hypothesis to insights delivery
  • Cultivates effective relationships within the team and across the business
  • Experience in a corporate or agency environment
  • Work experience (with mix of programming and product management )
5

Responsibilities For Manager of Marketing Technology Resume

  • Demonstrated proficient use with Microsoft Project or similar project management tool
  • Proven ability to understand business needs, collaborate with marketing professionals, IT and global partners
  • Experience on the SFMC (Exact Target) platform or comparable Marketing technology
  • Experience working in international environments and across multiple business units
  • Experience working with key platform partners e.g. Facebook, Google
  • Broad marketing experience required
6

Responsibilities For Marketing Technology Lead Resume

  • Experience with Marketing Automation CMS governance and administration
  • Lead knowledge transfer, training and internal capability development for in-market team members required to operate new technology capabilities
  • Lead implementation of consumer-focused, technology-enabled experiences through BP retail in conjunction with key Program and Project Management team members
  • Collaborating in pursuit of producing and implementing innovative marketing technology solutions
  • Using a slew of amazing marketing technologies to accomplish your goals including Marketo, Certain, ON24, Optimizley and many more!
  • Creating and sending e-communications to contacts as required using the Vuture application
  • Assisting the Senior Marketing Technology Specialist in the creation of training materials as needed
  • Understanding of process of business requirement documentation including Functional and Non-Functional requirements gathering
7

Responsibilities For VP, Customer Experience, Marketing Technology Resume

  • Providing guidance on social media and assists in firmwide initiatives surrounding social media
  • Defining and ensuring project governance arrangements across Business, Ops and Tech teams
  • Understanding of marketing technology concepts – DMP, Adserver, Chanel
  • Working knowledge of HTML, CSS, JavaScript, multimedia, SEO, SEM and Internet technologies
  • Using our online platforms, create and manage such items as announcements, client alerts, event invitations, and registration forms
8

Responsibilities For Marketing Technology & Analytics Specialist Resume

  • Understanding of various digital marketing activities including Analytics, Social media management
  • Willing to work nightshift, weekends and US/PH holidays
  • Willing to work in Sta. Rosa, Laguna
  • Working in a law firm or professional services environment is required
  • Including test script development, test execution, test management and test results reporting using industry-standard tools
  • Work closely with Marketing and Membership Development to advance business goals through leveraging and optimizing marketing technologies
9

Responsibilities For VP of Marketing Technology Resume

  • Perform process improvement steps to include monitoring improvement strategies for onboarding, workflow mapping, integration with up/downstream platforms
  • An understanding of digital media operations and performance tracking techniques across all key channels including search, display, email, mobile and social
  • Drive marketing analytics and reporting across media & channel formats and enable actionable insights with a deeper understanding
  • Significant capabilities in gated content marketing, email marketing, and lead nurturing
  • Responsible for the Sales Department Six Sigma program including development of belts and delivering on the department’s savings goal
  • Assists marketing in defining acceptance tests for digital projects and systems, and supports their execution
  • Jointly with the business, proactively identify impacts/risks and mitigation plans, design process planning, re-engineering and improvement methods
  • Integration of contact management activities (alerts, newsletters, emails, etc.) with reporting and measurement needs of the marketing team
10

Responsibilities For Senior Marketing Technology Partner Resume

  • Develop platform training curriculum and execute system training with various end-user groups, record sessions for future use
  • Trategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
  • Lead evaluations and vendor selection, including translating business requirements into technical specifications
  • Work with Marketing Operational teams’ processes to enable a simple, seamless, scalable, end to end marketing lifecycle that maximises speed to market
  • Lead selection, implementation, administration, optimisation, adoption, training and utilisation of marketing technology platforms & tools
  • Partner with and solicit feedback from business units and content owners regularly as part of ongoing Marketing Technology program strategy
  • Define and develop frameworks and multi-year roadmap for our marketing technology, automation and analytics objectives

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