Marketing Data Analyst Resume Sample

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Walker Bernhard
4743 Renner Dale,  Houston,  TX
+1 (555) 592 2560

Work Experience


Senior Marketing Data Analyst
02/2016 - PRESENT
Houston, TX
  • Quickly learn details about the firm’s products interest in expanding industry knowledge
  • Manage and develop a dynamic team of analysts to serve a variety of clients across many channels
  • Own projects from start to finish, working with internal clients to translate business goals into technical requirements
  • Coordinate with other lines of business to publish customer lists across channels
  • Access customer and prospect databases to create lists using SAS and IBM Campaign
  • Maintain high levels of audit and process control
  • Be exposed to senior executives as clients
  • Manage the company’s CRM database, including intra-team and cross-functional support of data definitions and usage of the database
  • Define process and assist in execution for assigning materials to programs/components of programs for Crop Protection, Seed Treatment and Seeds. Review material-program assignments periodically for consistency and resolve discrepancies by helping fulfillment analysts set up queries necessary to calculate program payments correctly
Marketing Data Analyst
03/2010 - 08/2015
Detroit, MI
  • Facilitate in-depth business discussions with senior management as needed
  • Track and collect key market data provided by various government sources, third party providers, and earnings calls from publically traded companies
  • Pull data to build charts and graphs as needed
  • Build quality, professional communication packages effectively utilizing language, color, white space, and images
  • Responsible for operational data needs of the Marketing team
  • Assess and report on data in data warehouse, marts, and analytic dashboards
  • Create data quality metrics/dashboards in Tableau to communicate results
Junior Marketing Data Analyst
08/2004 - 12/2009
Philadelphia, PA
  • Ownership of, and responsibility for, implementation and maintenance of customer, sales rep, and material hierarchies
  • Review and create analysis on pricing changes on key products among the various product groups for review of product managers or others
  • Create list pricing for new products for all operational facilities
  • Review configuration pricing with product managers on an annual basis
  • Manage product categorizations for all of the Mueller Co. business units for consistency and structure
  • Develop KPIs and create reports and analysis to support the Marketing and Product Management teams
  • Continuously improve Mueller Co.’s product and marketing data
  • Emphasis placed on accuracy and speed

Education


DeVry University - Phoenix
1998 - 2003
Bachelor's Degree in Business

Professional Skills


  • Strong organizational, analytical and problem-solving skills, with a strong customer service orientation
  • Time management skills and organizational skills to handle multiple projects
  • Strong proficiency in Story-telling through written and verbal communication; strong presentation skills using Powerpoint
  • Strong data mining and data cleansing skills (SQL, Hive/Impala, scripting languages)
  • Strong SQL skills writing complex queries with joins, functions, and indexing
  • Strong reasoning, judgment and decision-making skills
  • Strong analytical and problem-solving skills, ideally including applied statistical analysis

How to write Marketing Data Analyst Resume

Marketing Data Analyst role is responsible for analytical, excel, sql, analysis, advanced, marketing, presentation, business, database, microsoft.
To write great resume for marketing data analyst job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Data Analyst Resume

The section contact information is important in your marketing data analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Data Analyst Resume

The section work experience is an essential part of your marketing data analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing data analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing data analyst position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Data Analyst resume experience can include:

  • Good inter-personal skills, as well as collaborative and needs analysis skills
  • Strong analytical skills and comfort breaking down and attacking open ended problems
  • Good communication skills to share analyses with regional marketing teams and leadership
  • Computer Skills: Advanced knowledge/experience with Word, Excel, and PowerPoint are essential
  • Function within a team setting; collaborate and communicate effectively with all team members, actively sharing your experiences, ideas, and best practices
  • Excellent verbal and written communication skills - ability to clearly explain complex concepts and statistics in simple terms

Education on a Marketing Data Analyst Resume

Make sure to make education a priority on your marketing data analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing data analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Data Analyst Resume

When listing skills on your marketing data analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing data analyst skills:

  • Excellent MS Excel skills: manipulating large datasets, visualising data, creating pivot tables/vlookup’s and developing dashboards
  • Communicate effectively with leadership regarding analytical findings and make effective recommendations
  • Strong interpersonal, communication, time management and influencing skills
  • Mid-level to advanced Excel skills-pivot table design and strong understanding of macros
  • Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change
  • Strong mathematical and analytical problem-solving skills

List of Typical Experience For a Marketing Data Analyst Resume

1

Experience For Senior Marketing Data Analyst Resume

  • Managing all data work with due skill, care and diligence, including effective quality controls and risk management/mitigation
  • Experience: Two or more years of directly related professional level marketing or analytical experience
  • Three or more years of hands-on analytics experience, with demonstrated track record of manipulating large, complex data sets
  • Analytical skills and strategic thinker
  • Core skill set in establishing priorities while working on multiple assignments, active management of expectations, and delivering against tight timelines
  • Critical thinker who is constantly looks for ways to improve own skillset and meaningfully contribute to the broader team / organization
  • Marketing analytics experience with ability to measure and optimize marketing programs
  • Experience with advertising platforms (e.g. AdWords, Bing) and reporting on standard digital marketing KPIs (e.g. CPA, CPM, CTR, etc.)
2

Experience For Digital Marketing Data Analyst Resume

  • Create testing plans, determine testing priorities, and maintain testing calendar to maximize testing opportunities
  • Intermediate SQL query writing and experience implementing and working with analytics data warehouses (e.g. BigQuery, MySQL)
  • Proven track record of leading complex, multidisciplinary projects and delivering solutions
  • Experience with advanced statistical modeling and machine learning techniques
  • Experience in marketing data analytics, preferably for a company in the financial services industry
  • Experience in digital analytics / digital media / marketing analytics
  • Experience in applying systematic and rigorous analytics methods to improve business processes
  • Hands-on experience working with robust campaign management BI and analytical tools such as Qlik, Tableau, etc., required
  • Experience developing dashboards based on business KPI’s
3

Experience For Marketing Data Analyst Associate Resume

  • Provide data and input for the execution of marketing campaigns to ensure an optimal user experience for all audiences
  • Hands-on experience in marketing data analysis
  • Own campaign forecasting and prioritization across business lines in regions
  • Primary liaison with Schwab’s Global Data Office and IT’s Global Data Technology teams for DDC providing priorities and data requirements.
  • Or more work experience in a Information Management and / or Technical Marketing role
  • Experienced with spreadsheet design modelling
  • Experience in digital or analytical marketing
  • Strong knowledge of digital marketing and channel strategies
4

Experience For Secondary Marketing Data Analyst, VP Resume

  • Experience with web testing platforms: Optimizely, VWO, Adobe Target, Maxymizer or Google Experiments
  • Proven ability to handle multiple projects in a deadline-driven environment
  • Demonstrated competency in managing complex marketing data environments
  • Cleansing and standardizing partner files for use in marketing campaigns using specialist data cleansing software
  • Understanding of database normalization, indexing and performing tuning
  • Understanding Customer segments and buying behaviours to guide opportunity analysis
5

Experience For Marketing Data Analyst Manager Resume

  • Agreeing and assisting with data briefs/matrices through a consultative process with the strategy and campaign management teams
  • Seeking and implementing ways to automate the production of data and counts for campaign activity
  • Using SAS Visual Analytics to package regular infographics for sales and marketing
  • Creating and managing scalable processes that ensure best practices for lead generation, conversion and database/ platform management
  • Implement and manage data cleaning initiatives across marketing platforms including analysis, execution and status reporting
6

Experience For Dairy Marketing Data Analyst Resume

  • Lead data-gathering and analysis efforts for Marketing, leveraging a variety of analysis tools, always looking to extract actionable insights
  • Be scrappy when scoping, sizing and fulfilling large and small requests balancing efficiency and quality
  • Partner closely with Marketing Data Sciences and Digital Analytics teams on data-mining and modeling teams; support with data when needed
  • Deliver segmentation modeling to support development and optimization of targeting marketing efforts
  • Create scalable, innovative approaches to extracting, managing, and analyzing data
  • General understanding of predictive modeling and machine learning algorithms and their appropriate use
  • Maintain web, marketing automation, and lead routing tools to support reporting, optimization, and data quality needs
  • Assist Senior Marketing Analyst in producing Marketing initiative presentations
  • Examine digital channels to develop digital journey mapping, evaluate retargeting performance, and web page tagging analysis
7

Experience For Marketing Data Analyst, Associate Resume

  • Measure and monitor KPIs for benchmarking of key revenue initiatives and projects through generating marketing dashboards
  • Lead parts of marketing evaluation and reporting to include data manipulation, correlation, and statistical analysis
  • Partner with channel owners to develop actionable strategic and tactical insight beyond standard reporting to drive strategic marketing direction
  • Design and deploy dashboards (FB Internal and Tableau) that helps business leads manage Facebook’s growing marketing activities
  • Understand how the marketing group contributes to the unit’s and overall business strategy and pro-actively contribute to the marketing strategy
  • Work with cross-functional teams to build reports and centralize data and reporting from various marketing campaigns and sources
8

Experience For Marketing Data Analyst, Advisory Resume

  • Generate monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks
  • Improve campaign KPIs by applying predictive models to audience targeting
  • Quickly and thoroughly establish an understanding of the Marketing department’s processes
  • Salesforce CRM data analysis and reporting (Apex, Visual Force, Lightning)
  • Streamline current reporting around marketing campaign and Business team’s performance
  • Assist in report development for incoming Ad hoc reports to help support Marketing and Sales Department
  • Maintain ticket sales reports for marketing based programing
9

Experience For Senior Associate, Marketing Data Analyst Resume

  • Timely and accurate production of counts and data files for acquisition, cross-sell and retention campaigns using SAS programming
  • Drive data driven culture within Growth Marketing and the company through education and knowledge sharing
  • Design and develop reporting within our existing Qlik environment
  • Knowledge of data visualization tools such as QlikView or Qlik Sense or understanding and scripting behind them
  • Assist in Design and execution of reports, modify existing reports, and provide technical support to the Senior Marketing Analyst
  • Collaborate with marketing teams to understand business goals, marketing strategies and evaluate overall performance and deliver recommendations
  • Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, and MRR
  • Provides detailed requirements for systems implementation projects. Measures and monitors marketing performance data
10

Experience For Global Digital Marketing Data Analyst Resume

  • Supports data sciences team through access and manipulation/formatting of data as required
  • Works collaboratively with other marketing functions and outside vendors/agencies to support ad-hoc data and analysis needs
  • Advanced knowledge of Microsoft Excel and Access with the ability to help quickly develop advanced tools and reporting to support SGP stakeholders
  • Serve as a primary point of contact for Marketing inquiries for publishable portfolio and market analytics
  • Knowledge of SQL, marketing campaign tools and ETL tools desired
  • Provide support to maintain data quality and structure within the marketing database
  • Coordinate efforts across teams and ensure the success of data-related and strategic marketing initiatives
  • Maintain and improve data quality in BCG’s Integrated Marketing Database / MS Dynamics, Salesforce/Exact Target and all online communications platforms
  • Contribute to the preparation of regular and ad hoc marketing reports and business intelligence initiatives

List of Typical Skills For a Marketing Data Analyst Resume

1

Skills For Senior Marketing Data Analyst Resume

  • Excellent presentation skills – experience presenting to and influencing executive management
  • Experience with data visualization tools such as Tableau, Looker, Qlik, etc. and prior experience in dashboarding
  • Excellent financial, business, and strategic analysis skills (e.g., survey development and analysis, data mining, financial/database analysis)
  • Strong communication skills and the ability to process and present vast amount of data into meaningful information
  • Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team
  • Excellent written/oral communication skills and a desire to improve processes
  • Data mining skills using disparate CVI and external sources and the ability to consolidate
2

Skills For Digital Marketing Data Analyst Resume

  • Outstanding organizational and communication skills (verbal and written)
  • Strong understanding and experience with database concepts and systems architecture including Neteeza, SQL, UNIX, and data modeling
  • Proven ability to work on multiple projects in parallel while managing constantly changing deadlines and priorities
  • Demonstrate campaign management experience working with non-technical marketing professionals
  • Demonstrated experience conducting quantitative analyses
3

Skills For Marketing Data Analyst Associate Resume

  • Experience in marketing with a strong focus on data analysis and process optimization
  • Experience with reporting and web analytics, preferably experience with Adobe Analytics and Google Analytics
  • Analytical skills to gather, interpret and organize information including tracking results and reporting outcomes
  • Good to have: Knowledge/experience on Adobe Analytics, Eloqua, Tableau, Salesforce
  • Develop and implement various validation methods and techniques to validate reporting results
4

Skills For Secondary Marketing Data Analyst, VP Resume

  • Analytical background; analytical problem-solving skills
  • 5+years' proven working experience as a data analyst or business data analyst
  • Strong knowledge of and experience with reporting packages (Tableau, etc.), databases (SQL, etc.),
  • Superior interpersonal skills—able to relate to all levels of the organization
  • Business analysis experience with more than two years hands-on experience with web analytics required
  • Extensive skills in MS Excel, Word, and PowerPoint
  • Develop useful analytical tools and effectively communicate complex findings and ideas in plain language
5

Skills For Marketing Data Analyst Manager Resume

  • Superior Excel skills (macros, lookups, sum if, complex link files)
  • Proficient skills in Data Mining
  • Existing experience of advertising/CRM and consumer product lifecycles an advantage
  • Experience in purchasing, accounting, marketing, business to business environment and understanding of distribution channels
  • A strong understanding of the ‘scientific method’ and its role in developing business insights and supporting decision making
  • Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Google A360, Ipsos MMA, Adobe Target
6

Skills For Dairy Marketing Data Analyst Resume

  • Experience in analytics focused on turning questions into insight and owning and maintaining data sets
  • Experience using data APIs and reporting tools (Tableau, Google Data Studio, Blockspring, Clearbit, SQL)
  • Experience with data onboarding solutions and proficient in designing and implementing efficient and robust, full ETL workflows
  • Experience Translating business question into quantitative analysis, taking requirements and making them actionable
  • Experience Translating business questions into quantitative analysis, taking requirements and making them actionable
  • 2+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions
  • Established track record of managing and prioritizing multiple projects and tasks simultaneously
  • Experience with industry reporting tools including Google Analytics
  • A proven track record of converting marketing challenges into data requirements, and reverse
7

Skills For Marketing Data Analyst, Associate Resume

  • Report on the effectiveness of key marketing channels including email, web, social media and PPC
  • Experience solving analytical problems using quantitative approaches
  • Experience working within a B-to-B or B-to-C marketing organization or agency
  • Experience working with CRM and Marketing Automation Platforms, preferably SFDC/SFMC
  • Experience in analytics used to optimize multi-channel (including on-line) marketing strategy and campaigns
  • Experience in analysing data in marketing or sales context
  • Experience writing complex T-SQL scripts including stored procedures and functions
  • Direct experience in PPC and digital marketing management
8

Skills For Marketing Data Analyst, Advisory Resume

  • Work experience in analytics or reporting role
  • Strong working knowledge of SQL (Be able to write own queries)
  • Experience working as part of a compliance, finance, or sales support team
  • Experience of Eloqua or similar marketing automation platform
  • Experience with Marketing and brand analysis (5+ years)
  • Prioritize and multitask; ability to adapt to a fast-moving environment
9

Skills For Senior Associate, Marketing Data Analyst Resume

  • Work experience in marketing analytics in a technology or a SAAS company
  • 3)Experience in presenting with Tableau
  • Bias for action with strong results orientation, problem solving mentality, able to multitask and meet deadlines
  • Experience with A/B testing platforms and techniques (Optimizely)
  • Business focused analysis experience in a Data Analyst, Business Intelligence, or Marketing analytics focused role
  • Strong work ethic and passion for working with data
  • Knowledge of and experience with digital analytics platforms (Google Analytics, Salesforce Marketing Cloud, Luminate Online)
  • Experience working in a corporate office environment
  • Experience in Data management, Data mining and visualization
10

Skills For Global Digital Marketing Data Analyst Resume

  • Working experience in Statistics, mathematics, or analytics
  • Strong proficiency in dashboard creation (using products such as Cognos, Tableau, etc)
  • Strong proficiency in Story-telling through written and verbal communication
  • Experience presenting to executive-level management in meetings
  • Strong proficiency in dashboard creation (using products such as Cognos, Tableau, etc.)

List of Typical Responsibilities For a Marketing Data Analyst Resume

1

Responsibilities For Senior Marketing Data Analyst Resume

  • Proactively identify gaps and opportunities in Adobe’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders
  • Intermediate SQL skills and some basic programming or scripting skills (Python, R, etc.)
  • Experience in effectively creating and communicating marketing ROI in dashboards and reporting
  • Excellent written and oral communication skills and ability to present technical results to non-technical audiences
  • Strong analytical skills with the ability to collect, organize, and analyze data with attention to detail and accuracy
  • Healthcare reporting/marketing experience. Experience in using database querying tools to write reports and analyze data
  • Responding to ad-hoc analysis and reporting requests to provide insight into HomeServe USA’s marketing effectiveness
  • Marketing operations background with specific experience in lead generation, marketing analytics, and campaign management
  • Working with marketing managers, synthesize data from multiple platforms to evaluate campaign effectiveness
2

Responsibilities For Digital Marketing Data Analyst Resume

  • Experience in marketing or sales function ranging from relational databases to marketing automation tools geared toward business users
  • Experience performing analysis using multiple data sources and generating insight and recommendations from the analysis
  • Experience in the day to day support of marketing technology platforms for the purpose of supporting data mining and analytic needs
  • Experience in working with varied streams of information (automated and manual) and gathering relevant information for Marketing analysis
  • Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Google A360, Ipsos MMA, Adobe Target
  • Experience pulling a concise and compelling story out of the data to articulate the key analysis of a strategy, project or test
  • Experience with Small & Medium Business landscape and/or online marketing and advertising
3

Responsibilities For Marketing Data Analyst Associate Resume

  • Experience assimilating new marketing technologies and processes
  • Statistical programming software experience in SPSS, SAS or equivalent, and comfortable working with large data sets; and SQL
  • Database management experience working with large sets of data and analytics in a marketing or operations environment
  • Professional experience in data analysis and reporting on marketing campaigns, brand metrics, digital platforms and/or automotive incentives
  • Experience working with Business Objects or similar ERP data mining tool
  • Experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, R, KNIME, etc.)
4

Responsibilities For Secondary Marketing Data Analyst, VP Resume

  • Experience of working in digital marketing environments (e.g., with ad servers, web analytics, search bid management, etc.)
  • Experience using and querying big data or relational database technologies (at least one required)
  • Experience working with business data (products, pricing, financial, market share, etc.) required, as is superior business acumen
  • Extensive experience performing data analysis using Excel and SQL
  • Strong understanding of data warehouse/marts, data models, data relationships, reporting schemas, data transformations
5

Responsibilities For Marketing Data Analyst Manager Resume

  • Five years experience in relevant field such as insurance, marketing, or banking
  • Experience of using data for marketing analysis and campaign creation
  • Experience of using data for email marketing
  • Experience collaborating with marketing and IT organizations
  • Significant experience of B2B analytics / modelling., data analysis, pattern detection, reporting etc
6

Responsibilities For Dairy Marketing Data Analyst Resume

  • Experience working with MS SQL Server Data Tools, SQL Management Studio, specifically SSRS and SSIS
  • Experience working with structured and un-structured data
  • Interface with the call center and engage in tagging validation
  • Highly motivated, intellectually curious, self-starter, comfortable with change and a creative individual with a strong record of professional achievement
  • Understanding of product marketing including cross-selling, upselling and bundling
  • Gathering, compiling, and analyzing marketing and sales data
  • Bridging the gap between multiple data platforms; data-merging and cleansing
  • Working on the CRM analytics team responsible for analyzing the data pulled for marketing campaigns and loyalty programs
  • Ongoing digital channel reports and ad hock deep dives to help digital marketing managers optimize efforts
7

Responsibilities For Marketing Data Analyst, Associate Resume

  • Supporting the responses to customer and partner complaints about data use through data mining and investigations
  • Collecting competitive intelligence, utilizing a variety of third party applications
  • Staying up to date on industry trends
  • Producing reoccurring and ad-hoc reports
  • Working with external data bureau and suppliers to access new data sources and to produce direct marketing campaign data
  • Provide support to relevant Jelf teams in highlighting data integrity issues, assisting in data cleansing and testing of new data structures
  • Assume campaign success by leveraging leading-edge analytics and reporting to generate insights and inform decision-making
  • Analytical problem solving with passion for learning and navigating systems & data and drawing conclusions
  • Background analyzing marketing campaigns with business intelligence/CRM tools and databases, including Salesforce and Eloqua
8

Responsibilities For Marketing Data Analyst, Advisory Resume

  • Proactively championing and evangelizing the importance of analytics in decision making, campaign and web design
  • Analyze data in the CRM and marketing automation system databases in support of ongoing marketing programs
  • Strategically grow the marketing database by establishing the potential market and identifying gaps
  • Conduct and coordinate research, predictive modeling and/or analytics projects leading to applied business results
  • Develop benchmarks and regular reporting dashboards across marketing channels to optimize profitability
  • Implement modeling solutions in support of new client acquisition, cross-selling and retention programs
9

Responsibilities For Senior Associate, Marketing Data Analyst Resume

  • Monthly and quarterly digital marketing business metrics review providing actionable insights to improve performance over time
  • Optimize our marketing conversion paths and rates overall to maximize marketing-qualified leads for our sales teams
  • Propose testing strategies to optimize engagement programs across product surfaces and marketing channels
  • Utilize data analysis to provide insights and understanding of data within the marketing team
  • Measures marketing ROI, reporting and accountability
  • Responsible for providing new product information for authoring files
10

Responsibilities For Global Digital Marketing Data Analyst Resume

  • Proactively track trends and monitor factors impacting customer acquisition and retention efforts, communicating key drivers and variances to management
  • Enable marketing leaders to self serve and quickly grasp and report on Marketing successes and weaknesses
  • Provide regular reporting to support the marketing team
  • A firm understanding of marketing analytics strategies
  • Create marketing & business-centric analyses covering all communication channels
  • Work with a cross-functional team to identify marketing optimization opportunities, including insightful recommendations to improve performance
  • Continuously drive for improved data quality and hygiene and enhancements of data assets; Focus on data quality by defining and improving processes
  • Handle data in large volumes (data manipulation, data cleansing and matching) through tools like SAS, SQL, SPSS, R, Excel VBA
  • B.A. or B.S. in marketing, statistics, economics, business or finance, marketing analytics, or similarly focused degrees

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