Digital Marketing Analyst Resume Sample

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Kim Goldner
58874 Boyer Tunnel,  San Francisco, CA
+1 (555) 236 3296

Work Experience


Senior Digital Marketing Analyst
06/2015 - PRESENT
Chicago, IL
  • Provide recommendations and guidance for online enhancements, continuous improvements, version launches, promotions, customer experience including design, content, navigation, etc.; coordinate with IT Department and/or external resources as appropriate
  • Build brand awareness and promotion through both internet marketing and various digital channels
  • Identify trends, tools and technologies to drive online acquisition, convert profitable behavior and support the growth of the business
  • Provide Web statistics, Google Analytics, SEO intelligence, innovation and process improvement initiatives
  • Participate in the selection, implementation and optimization of industry-leading marketing automation platform and develop effective process to align marketing activity to sales
  • Responsible for the identification, tracking and comparison of all competitive offerings (including pricing) through the internet, ensuring that SHC remains comparable or ahead of its competition
  • Work with manufacturers to coordinate collection of all of the photographs, copy, item numbers, and pricing
Digital Marketing Analyst
06/2012 - 03/2015
Boston, MA
  • Pull, clean, organize, and match large data files from many different systems e.g., Salesforce.com, Google Analytics and our proprietary Education Management System (Connexus)
  • QC data to ensure accuracy, identify anomalies, and investigate the source of the data issues
  • Utilizing Connexus-calculated extended data, create calculated fields to support research, and to implement recommended process and system improvements
  • Ensure tracking is accurate and validate any errors
  • Assist with maintenance and improvements to the sync between Connexus and Salesforce
  • Enhance report writing capabilities from Salesforce using reporting tools
  • Develop and present executive presentations and reports of key research findings
  • Work closely with various departments, especially the Business Intelligence team, to identify areas for process improvements, develop creative solutions and implement recommendations
  • Help members of the Marketing team on all issues relating to the Connexus Education Management System, including extended data fields, data views, data exports, and user data
Junior Digital Marketing Analyst
11/2007 - 03/2012
Detroit, MI
  • Miscellaneous projects as assigned by the Marketing Manager
  • General office environment, with some exposure to plant environment, with fork lift and other general hazards
  • Exposure to the outdoors, unstable ground, and some climbing
  • Monitors and manages website analytics, creates dashboards, and provides monthly, quarterly and yearly reporting on determined KPI’s
  • Establish KPI’s for measuring digital impact of marketing strategies, and make recommendations to improve results
  • Develop automated processes for data manipulation tasks inside and outside the marketing department to create significant time savings and reduce manual errors
  • Conduct campaign analysis and manage data into reports, identifying current and future/potential issues

Education


Palm Beach Atlantic University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Entrepreneur mind with excellent analytical skills, communication skills, organizational skills & presentation skills
  • Excellent written and verbal communication skills, analytical skills, and problem solving skills
  • Strong program/project management skills with a proven ability to execute across large organizations with competing priorities
  • Strong analytical skills with a proven record of finding insights by analyzing data
  • Excellent verbal and written communications skills, experience in managing cross functional teams; leading internal and external business partners/agencies
  • Possess strong interpersonal skills, including the ability to communicate clearly and effectively with technical and non-technical stakeholders
  • Excellent verbal and written communication skills to effectively communicate campaign performance to stakeholders

How to write Digital Marketing Analyst Resume

Digital Marketing Analyst role is responsible for analytical, business, advanced, interpersonal, marketing, excel, analytics, analysis, digital, reporting.
To write great resume for digital marketing analyst job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Marketing Analyst Resume

The section contact information is important in your digital marketing analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Marketing Analyst Resume

The section work experience is an essential part of your digital marketing analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital marketing analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital marketing analyst position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Digital Marketing Analyst resume experience can include:

  • Strong demonstrated expertise in managing and evolving Analytics and Digital Tag Manager, including integrations with Target and Experience Manager
  • Strong analytical and problem solving skills – ability to use data to draw conclusions and execute marketing strategies
  • Strong analytical and problem solving skills for making data-driven decisions
  • Collaborate across functions, levels, and businesses using strong communication and influencing skills
  • Cross-functional and business engagement experience including demonstrated experience leading change, particularly driven by the introduction of new technology
  • Strong Microsoft Excel skills for analyzing and reporting data, proficiency in Word and PowerPoint

Education on a Digital Marketing Analyst Resume

Make sure to make education a priority on your digital marketing analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital marketing analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Marketing Analyst Resume

When listing skills on your digital marketing analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical digital marketing analyst skills:

  • Consulting skills and the ability to work effectively with clients and team members
  • Excellent prioritization and project management skills with ability to work on multiple projects at once
  • Understanding of mobile platforms and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy
  • Strong quantitative skills required for collecting, manipulating, and analyzing campaign data required
  • Strong computer skills, expert in excel, and comfortable learning new marketing intelligence and vendor reporting tools required
  • Pronounced problem-solving and troubleshooting skills, and ability to multi-task on competing priorities

List of Typical Experience For a Digital Marketing Analyst Resume

1

Experience For Senior Digital Marketing Analyst Resume

  • Demonstrates effective leadership and diplomacy skills across the internal NatGen spectrum as well as partners, vendors and customers
  • Strong problem solving skills with ability to identify and execute solutions
  • Demonstrates competent consulting skills across all levels of an organization
  • Effective leadership and diplomacy skills across the internal Quotit spectrum as well as partners, vendors and customers
  • Strong quantitative & analytical skills
  • Excellent verbal, written, presentation skills with an ability to facilitate and communicate upwards and across the organization
  • Experience in marketing; 3+ years of digital marketing experience
  • Past experience in UI/UX development (Experience in HTML, CSS coding is an advantage)
2

Experience For Digital Marketing Analyst Lead Resume

  • Quick and motivated learner with high enthusiasm to develop digital marketing skills
  • Strong experience with digital analytics tools including Google Analytics and Adobe Analytics/Omniture
  • Proactively identify gaps and opportunities in user experience and make recommendations for optimize the navigation path and online customer experience
  • Marketing athlete: willing to help other marketing specialties as needed and interested in growing their personal skill set beyond digital
  • Understanding of and experience with extract, transform, load (ETL) concepts, tools, and practices
  • High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social
3

Experience For Digital Marketing Analyst With Danish Resume

  • Experienced in measuring and analyzing online marketing campaigns including organic and paid search, email, display and social
  • Previous online marketing experience, with understanding and exposure to the different marketing channels and how they affect each other
  • Relevant online marketing experience with an emphasis on testing, reporting, and measurement
  • Experience working as a digital analyst including data analysis, interpretation, research design and implementation and report writing
  • Experience in integrated digital marketing channels, including SEM, display re-targeting, video and affiliate
  • Reviews deliverables and provides input for other analysts. Strong understanding of all business channels with a focus on Sales and Marketing channels
  • A demonstrated passion for discovering efficiencies and an incurable desire to automate reoccurring tasks
4

Experience For Junior Digital Marketing Analyst Resume

  • Strong critical thinking and reasoning required
  • Strong understanding of direct, digital and lifecycle marketing programs
  • Experience managing and optimizing performance focused paid digital campaigns
  • Digital agency experience creating and developing data rich deliverables that correlate directly to sales revenue efforts
  • Experience in designing maintaining asset libraries, processes, content
  • Responsible for gathering and managing data across the US Consumer Cards acquisitions customer experience
  • Experience managing multiple campaigns and delivering $100,000+ monthly budgets
5

Experience For Digital Marketing Analyst, / Email Marketing Resume

  • Experience managing and improving workflows across multiple stakeholders
  • 2 – 4 years’ experience managing and optimizing performance focused on paid digital campaigns
  • Extensive experience manipulating and analyzing large data sets
  • Hands-on business analysis experience, data mining, data science, and writing complex SQL queries (Hadoop, Hive, Python, R,
  • Hands-on business analysis experience, data mining, data science, and writing complex SQL queries
6

Experience For Intern, Digital Marketing Analyst Resume

  • Four years of marketing experience, at least two years working with web analytics required
  • Deep understanding of data analytics tools, trends and industry. Consumer-oriented industry experience in ecommerce and periodical publishing
  • Deep experience in lead generation, sales funnel conversion, UI/UX, A/B testing and landing page optimization
  • Experience in leading digital marketing programs
  • Proven working knowledge of web technology, including HTML, CSS, CMS (specifically Sitecore)
7

Experience For Lead Digital Marketing Analyst Resume

  • Strong understanding of SEO/SEM, inbound marketing
  • Experience with implementing search engine optimization best practices
  • Work closely with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Oversee development of online creative assets and digital user experience as it relates to online shopping portal and mobile commerce platforms
  • Analytical experience with exposure to digital marketing
  • Experience in web analytics, research and optimization tools including Google Analytics and Optimizely among others
  • Experience managing multiple projects with fixed deadlines
8

Experience For Senior Digital & Marketing Analyst Resume

  • Develop a strong understanding of the Education product portfolio in order to assist in the creation of key email strategies to target the right audience
  • Experience with analytics setup, analysis, reporting, recommendations, and strategy
  • Excellent planning and organizational discipline
  • Experience in digital media planning, campaign management, and analysis
  • Experience optimizing advertiser campaigns based on campaign objectives and goals
  • Experience building audience behavioral models based on analysis
  • Experience in financial analysis or some other field that requires reporting and analysis of raw data
9

Experience For Junior Digital Marketing Analyst With Dutch Resume

  • Advanced proficiency with MS Excel (experience working with large amounts of data, pivot tables and complex functions)
  • Past experience in statistical testing (advantage)
  • Contributes to the accuracy/integrity of data through validation, testing, and routine data audits
  • Experience working with analytics software
  • Proven ability to work independently, with minimal administrative support, on several projects and tasks at once
  • Experience with WordPress, Google AdWords, email platforms such as Pardot or Marketo
  • Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
  • Proven record of analyzing and interpreting large data sets
10

Experience For Associate Digital Marketing Analyst Resume

  • Proven record of developing/executing strategies and plans that meet/exceed business objectives
  • Experience in a quantitative data driven field, preferably focused in retail marketing
  • Champion the use of digital data to drive product development, relevant experiences, and leading indicators for segmentation and targeting
  • Experience in digital marketing / web analytics
  • Experience in marketing analytics
  • Experience with Adobe Target (Test & Target) or similar tools (Maxymiser,Monetate, etc.)
  • Experience with Adobe Analytics (Omniture), Google Analytics, or similar tools
  • Experience with SQL (Oracle, Vertica, Hive, MySQL, etc) required
  • Web and digital marketing analytics experience

List of Typical Skills For a Digital Marketing Analyst Resume

1

Skills For Senior Digital Marketing Analyst Resume

  • Excellent analytical and problem solving skills and strong business acumen
  • Understanding of relational database concepts, strong Access, Excel, and PowerPoint skills
  • Related Work Experience: 3+ years of experience in digital space, including experience in digital marketing and or analytics
  • Strong problem-solving, organizational, written, verbal, presentation and project management skills highly desirable
  • Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights
  • Intermediate to advanced skills with MS Excel with experience working with large data sets
  • Strong analytical and problem-solving skills, and ability to use data to gain insights, report out and serve up recommendations
  • Strong quantitative, analytical and creative problem-solving skills, ability and patience to reconcile data from multiple sources
2

Skills For Digital Marketing Analyst Lead Resume

  • Strong team orientation and consensus-building skills
  • Strong oral and written communications (able to effectively assert point of view)
  • Credible and articulate, with excellent communication, presentation and interpersonal skills both verbal and written
  • Excellent conceptual, problem solving and analytical skills
  • Strong communication skills for speaking with clients and fellow team members
  • Results driven with excellent time management skills, high attention to detail, creative and the ability to quickly adapt to a fluid, rapidly growing business
3

Skills For Digital Marketing Analyst With Danish Resume

  • Strong organizational skills with heavy attention to detail
  • Strong organizational and analytical skills with a keen attention to detail
  • Strong analytical and communication skills (oral, written, and graphic)
  • Excellent time management skills, with ability to manage analytics needs across a portfolio of clients
  • Excellent written and verbal communication skills; ability to confidently present to client stakeholders
  • Strong listener with exceptional written and verbal communication skills
  • Good communication skills - fluency in English
  • Strong interpersonal skills and ability to interact with employees of all levels of the organization
4

Skills For Junior Digital Marketing Analyst Resume

  • Excellent verbal and written communication skills across multiple stakeholder groups
  • Good team player w/ great communication skills
  • Using your data analysis skills to optimize existing campaigns
  • Understanding and prior experience of Salesforce.com
  • Digital marketing background or proven experience leading metrics driven marketing campaign planning and assessment
  • Related progressive experience in the area of specialization including experience in leading projects of varying size and complexity
  • Professional communication skills to include but not limited to: writing; proofreading; and speaking required
5

Skills For Digital Marketing Analyst, / Email Marketing Resume

  • Experience in supporting and validating strategic and tactical marketing objectives
  • Experience in marketing, with good knowledge on digital marketing processes
  • Experience optimizing advertising campaigns and user experiences from a data perspective
  • Possess exemplary creative and persuasive writing, editing, and presentation skills
  • Demonstrated experience managing operating budgets and project budgets
  • Proven experience in utilising data analysis tools and deriving insights from data, whether analytics or qualitative data
6

Skills For Intern, Digital Marketing Analyst Resume

  • Prior experience working within or partnering closely with Humana’s Digital CoE
  • Validate tag are working properly post-release with no impacts to website (run post implementation validation during release window)
  • History of effectively managing customers and successfully working with internal teams to complete tasks and projects
  • Basic understanding of CMMi and ITIL Processes and demonstrated experience utilizing both waterfall and agile project management methodologies
  • Web analytics experience, specifically tagging experience
  • At least six years experience in digital marketing with at least four years experience in an analytics role
7

Skills For Lead Digital Marketing Analyst Resume

  • Basic SQL skills (querying, performance optimisation, stored procedures & views)
  • Exceptional problem solving skills with a solutions-driven mindset driven by analytics
  • Sound conceptual and pragmatic problem-solving skills
  • Creative problem solving skills, critical thinker
  • Advanced Power BI, modeling, and Excel skills and proficiency in SQL
8

Skills For Senior Digital & Marketing Analyst Resume

  • Experience using analytics and strong business acumen to solve business problems
  • Prior experience managing paid search programs to aggressive ROAS goals
  • Show problem-solving skills
  • Photography and lighting skills
  • Basic photography retouching skills (Photoshop, Lightroom, etc)
9

Skills For Junior Digital Marketing Analyst With Dutch Resume

  • Basic audio / video editing skills (Premiere Pro, Final Cut Pro, Captivate, iMovie, etc)
  • Web editing skills (optional)
  • Demonstrated experience with the marketing platform Pardot
  • Demonstrated strong understanding of web strategies and technologies
  • Advanced Excel skills and working knowledge of SQL/BigQuery
  • Comprehend Internet technologies and sustain focus on development of technical knowledge base and skills
10

Skills For Associate Digital Marketing Analyst Resume

  • Microsoft Office Suite – advanced Excel skills required
  • Exceptional communication skills – written, verbal and presentation
  • Effectively utilize Google Analytics and other data sources to create insights across Franklin Templeton’s global websites
  • Olid, relevant work experience
  • Proven experience managing large lists/groups and corresponding digital and print campaigns
  • Intermediate or Advance skills in Microsoft Excel

List of Typical Responsibilities For a Digital Marketing Analyst Resume

1

Responsibilities For Senior Digital Marketing Analyst Resume

  • Strong knowledge of UX design and copywriting skills
  • Strong analytical skills – including ability to analyze and interpret social media data
  • Strong communication skills, with ability to tell the story of campaign performance and to communicate complex concepts in a simple way
  • Excellent business skills and personal ethics
  • Solid understanding of digital communications and demonstrated tactical experience with Silver Pop as well as Word Press and Google Analytics
  • + 2 years’ experience of working as an analyst with experience in driving business benefit
  • Proven experience presenting data in an actionable and useful way to allow business owners to make decisions
  • Prior experience managing paid search or paid social accounts
2

Responsibilities For Digital Marketing Analyst Lead Resume

  • Work independently and effectively while remaining well organized
  • High level of experience in data analysis and manipulation techniques, SQL, advanced Excel and some programming experience
  • Collects and analyzes data from a variety of sources to evaluate the customer experience and effectiveness of the credit card acquisitions customer journey
  • Strong work ethic; can establish priorities and schedules to meet department goals
  • Collaborate effectively with cross-functional partners as well as third-party vendors throughout the execution of a campaign or project
  • Basic design skills (Illustrator, InDesign, Photoshop, Vimeo)
  • Social media user familiar with how to use FaceBook, Twitter, LinkedIn and Instagram effectively
  • Effectively communicate analysis verbally and via written materials or presentations
3

Responsibilities For Digital Marketing Analyst With Danish Resume

  • Clearly and effectively communicate your analysis to internal stakeholders, both horizontally and vertically
  • Effectively communicate analytical insight to internal stakeholders
  • Create dashboards to effectively showcase data
  • Online experience with a focus on traffic enablement, site experiences and optimization
  • Optimizing treatment sequences, in alignment with voice-based strategies, to improve ROI as well as the customer experience
  • Carrying out business goals related to Citihabitats.com, prioritizing projects with IT team
  • Understanding and experience in digital attribution
  • Experience analyzing marketing campaigns, conducting ROI analysis, synthesizing recommendations, and presenting them to senior executives
  • Digital marketing experience, working for a client’s internal digital marketing team or in an agency setting
4

Responsibilities For Junior Digital Marketing Analyst Resume

  • Experience/familiarity with marketing technology and practices including: audience targeting, media/funnel optimization, SEO, analytics and content marketing
  • Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Direct experience either analyzing or managing digital performance marketing channels such as Search Marketing, Display and Social media
  • High level of experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social
  • Experience debugging web pages, coding and repairing JavaScript and navigating HTML DOM
  • High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and control
  • Maintain company website and other digital channels regularly by updating content, refreshing imagery, monitoring user experience
  • Have 2+ years experience building and optimizing digital and email marketing campaigns
  • Experience pulling and producing reports about events and campaigns and showing how they are reflected on the website
5

Responsibilities For Digital Marketing Analyst, / Email Marketing Resume

  • Experience in managing digital marketing channels, specifically with PPC/paid search & affiliates marketing in a retail fashion environment
  • Digital marketing analytics experience, including multivariate testing designs
  • Hands-on experience gathering, manipulating, and analysing large sets of data
  • Experience setting up and optimizing PPC Ads, including Facebook Ads, Google Adwords, and others
  • Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives required
  • Experience with data tools for building, connecting, and visualizing multiple data sources. This includes, but is not limited to
6

Responsibilities For Intern, Digital Marketing Analyst Resume

  • Experience in in social media marketing, including planning, activation and optimisation of campaigns
  • Experience working with advertising software such as Google AdWords, Bing Ads or other DSPs
  • Proven track record of analyzing and interpreting large data sets to help drive and influence marketing strategy
  • Deep knowledge of and experience with A/B Testing, Multivariate Testing, and related techniques
  • Digital Marketing, SEO/SEM, Marketing Analytics experience
  • Experience analyzing data and delivering informed recommendations and creative solutions to data challenges
  • Good knowledge and understanding of marketing automation
  • Experience with a marketing automation platform (Salesforce Marketing Cloud (Pardot), Eloqua or Marketo)
  • Experience running large scale onboarding and re-engagement campaigns
7

Responsibilities For Lead Digital Marketing Analyst Resume

  • Experience writing and presenting findings based on analyses
  • Experience with technology impacting digital ad buying and online media
  • Experience and understanding of A/B split tests and analyzing the results for significance
  • Experienced in analytical modelling techniques including multivariate analysis, decision trees, time series analysis, regression, and visualization techniques
  • Good understanding of digital sports media and marketing is desirable
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and convert
  • Experience working with creative, technical and business intelligence teams ensuring projects are completed to specific requirements
8

Responsibilities For Senior Digital & Marketing Analyst Resume

  • Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, etc
  • Experience with marketing automation systems, IBM Unica marketing solutions ideal
  • Experience defining marketing segments for targeted programs, particularly with an automated solution
  • Analytically minded, with proven history of analyzing and improving campaign tactics to drive revenue
  • Experience leading & managing a team
  • Experience in working with cross-functional teams across multiple marketing disciplines
  • Demonstrate enthusiasm and aptitude for understanding marketing to a diverse population with a variety of mission/goals required
9

Responsibilities For Junior Digital Marketing Analyst With Dutch Resume

  • Manage multiple digital and social projects, liaising with different Software AG teams leads and prioritizing based on campaign performance
  • Google tag manager experience (creating tags, testing and QA’ing)
  • Experience with statistical analysis, modeling, and reporting
  • Experience in creating data visualization (ideally using Power BI or Tableau)
  • Experience in working with website optimization tools for A/B and multivariate testing, e.g
  • Experience with business reporting, visualization, and analytical tools, including MS Excel, MS Access, MS Power BI and SQL
  • Solid understanding of digital marketing metrics
  • Review and optimize keyword coverage and bid management, negative keyword strategies, text ad copywriting, landing page experiences, and conversion flow
  • Experience synthesizing vast quantities of data to drive informed decision making
10

Responsibilities For Associate Digital Marketing Analyst Resume

  • Experience compiling & analyzing online data
  • Experience using AB Testing / MVT tools such as Adobe Target, Optimizely or Apptimize
  • Hands-on experience with programmatic media buying tools such as Doubleclick Bid Manager, Adobe Advertising Cloud
  • Experience creating automated reports via Tableau as well as executive level dashboards
  • Design and execute A/B tests to optimize performance of email and landing page experiences

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