Analyst Senior Marketing Resume Sample

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Benton Mayer
1637 Quitzon Drive,  Los Angeles, CA
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Work Experience

Senior Marketing Business Systems Analyst
09/2017 - PRESENT
Los Angeles, CA
  • Prepare program strategy decks to communicate vision and garner buy in from cross functional partners
  • Manage the execution of defined strategies
  • Make recommendations for future program enhancements
  • Bring and leverage data insights to help guide enhancement projects
  • Research and stay up to date with competitor programs and provide ongoing updates
  • Forecast and size potential investment opportunities
  • Marketing experience, preferably within the interactive space
  • Strong problem solving skills in order to move toward a project’s successful completion
Senior Analyst, Search Marketing
07/2014 - 04/2017
San Francisco, CA
  • Manage large multi-national search marketing campaigns
  • Analyse data and identify actionable insights
  • Stay abreast of the latest developments in SEM across all Search Engines
  • Design and analyse robust tests
  • Write compelling adverts to attract traffic
  • Work closely with search engine representatives
  • Formulate and adhere to SEM best practices
  • Design, build and execute email, print and social media CRM campaigns leveraging the Adobe campaign application
Senior Analyst, Product Marketing
08/2009 - 04/2014
Houston, TX
  • Actively contribute to the evolution of paid search strategy for Viator and TripAdvisor experiences globally
  • Proactively identify opportunities for growth and optimisation through data analysis for a portfolio of key attraction markets as well as the attraction market holistically. Develop a strategy to improve market share in a competitive market
  • Relevant experience in online marketing or digital analytics
  • Proven expertise in Search Engine Marketing across Google, Bing and Gemini US
  • Aptitude to collaborate with other departments and varying levels of staff and management
  • Measures current skills and knowledge against competencies needed for continuing success and to meet future needs
  • Is effective working with local, remote and global team members


Upper Iowa University - Cedar Rapids Center
2003 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Excellent analytical skills. Experience in providing financial analysis and presenting information
  • Organizational skills including attention to detail, handling multiple priorities, managing tight timelines, driving flawless execution
  • Prior Revenue Accounting or Downstream Marketing Accounting experience required
  • Strong knowledge and exposure/experience in healthcare operations or service roles (Marketing, Sales, Finance, Medical Economics, etc.)
  • Preference given to those with Medicare Part C or D experience, particularly with experience in analytical roles
  • Exceptional quantitative analysis and modeling skills
  • Exceptional interpersonal communication skills and the ability to work on cross-functional teams

How to write Analyst Senior Marketing Resume

Analyst Senior Marketing role is responsible for digital, analysis, modeling, analytics, architecture, retail, training, integration, database, marketing.
To write great resume for analyst senior marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Analyst Senior Marketing Resume

The section contact information is important in your analyst senior marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Analyst Senior Marketing Resume

The section work experience is an essential part of your analyst senior marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous analyst senior marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular analyst senior marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Analyst Senior Marketing resume experience can include:

  • Seeks clarity over ambiguity; strives to be articulate and consistently communicate in a clear, concise, and organized manner for written and verbal communications
  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
  • Strong campaign queue management skills
  • Experience translating business requirements into functional/business specifications, creating test plans, and developing quality assurance methodologies
  • Hands on experience managing digital marketing programs, operations, and/or execution
  • Challenge existing ways of working and continuously seek ways to do things better in order to drive greater efficiencies and effectiveness of work

Education on an Analyst Senior Marketing Resume

Make sure to make education a priority on your analyst senior marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your analyst senior marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Analyst Senior Marketing Resume

When listing skills on your analyst senior marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical analyst senior marketing skills:

  • Demonstrated experience cultivating and maintaining strong relationships with employees at multiple levels: peer, manager, executive
  • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
  • Proactive; Effective at prioritizing
  • Experience in predictive model construction, validation, maintenance
  • Developing campaign ad copy, KPI tracking and landing page recommendations that improve ad relevancy and provide an ideal user experience
  • Manage projects including establishing plans and schedules, setting priorities, coordinating activities and managing resources from conception to execution

List of Typical Experience For an Analyst Senior Marketing Resume


Experience For Senior Marketing Business Systems Analyst Resume

  • Collaborate effectively with cross-functional partners as well as third-party vendors throughout the execution of each campaign or project
  • Work experience required, preferably in performance based marketing
  • Experience with project delivery and the system delivery life cycle (SDLC) involving medium to large scale databases
  • In possession of valid travel documentation with the ability to travel in and out of the United States
  • Experience in marketing within an agency or retail organization
  • Drives enhancements to reporting and forecasting
  • Analyze operating results and identify key financial and operating areas to be addressed

Experience For Senior Analyst, Search Marketing Resume

  • Able to properly interpret customer marketing needs, and translate into understandable written campaign requirements
  • Developing campaign copy/creative – text-based titles and descriptions – and tagging traffic or creative elements to sites per the creative rotation instructions
  • Strong familiarity with the digital environment and media planning and buying process, as well as cross-channel media tools
  • A detail-oriented approach to achieving objectives
  • Solid understanding of Relational Database Management Systems, SQL, and Business intelligence tool/Reporting tools including ability to architect a relational database model
  • Manage and measure the Long-Term Plan, including actual performance and segment forecasting
  • Act as a team or project leader providing direction to team activities, product launches, and trainings
  • Measure segment performance of new and core products versus the objectives of the Long-Term Plan
  • Measure and analyze SKU productivity by market and ensure it supports LTP objectives

Experience For Senior Search Marketing Analyst Resume

  • Facilitate a smooth and efficient phase-out process by collaborating with inventory management, communicating with global teams, and elevating key inventory issues
  • Identify new priorities and measure results through development of KPI’s and analytics
  • Strong team player with ability to work across multiple organizations and functions
  • Experience with ETL procedures to automate data movement and manipulation
  • Total experience
  • Work with Operations and International Development teams to drive all product phase-outs global communications
  • Provide recommendations on new product launch cadence, new product launch calendar, and LTP objectives by segments based on analytics and insights
  • Lead day-to-day project management efforts

Experience For Senior Analyst, Product Marketing Resume

  • Passionate about cloud market initiatives
  • Detailed oriented and execution focused
  • Manage end to end campaign execution
  • Think strategically and creatively, and to develop and execute solutions that drive meaningful, measurable results
  • Maintain monthly dashboard to monitor financial performance and enrollment growth
  • Complete ad hoc analyses to dig into opportunities and gaps

Experience For Senior Competitive Marketing Analyst Resume

  • Scope is all International RLC equipment items
  • Independently performs basic market research activities
  • Works with development, product management and sales to support a product's lifecycle
  • Responsibilities include assessing market requirements, investigating new technologies, developing recommendations, establishing pricing plans and strategies as well as roadmap plan-or-records
  • Possesses good product, technology and industry knowledge
  • Participates in product business planning, forecasts, profit and loss, margins, risk factors, overall business plan, pricing analysis and recommendations

Experience For Senior Marketing Business System Analyst Resume

  • Operational management of launch and EOL of assigned products
  • Consistency of SKU descriptions across product lines and engagement with key stakeholders and regular communication of status updates
  • Definition of guidance for online/store setup of assigned products
  • Work with client, external vendors and/or account team to maintain delivery and deployment schedules
  • Support Issue Management from identification through resolution
  • Pay keen attention to detail, follow-through and be ability to multi-task
  • Support/mentor BSA team with campaign issues/design, data analysis, and overall technical needs
  • Follow campaign calendar and manage deliverables

Experience For Senior Marketing Analyst, Portfolio Insights Resume

  • Oversee execution of digital media programs and campaigns. Interpret customer acquisition and retention strategies, communicate expectations with cross-functional partners, manage deliverables, and ensure deadlines are met
  • Partner with channel leads and cross-functional partners to help develop strategies and execute programs to innovate and grow digital marketing to drive omnichannel customer acquisition and demand generation for our digital and brick-and-mortar stores
  • Familiarity with digital marketing analysis techniques and reporting (e.g. dashboard reports, Coremetrics)
  • Assist in the creation of digital media reports including weekly dashboard reports, campaign reports, and seasonal reports
  • Stay current on the latest digital marketing trends and influence innovation

Experience For Senior Analyst Product Marketing Resume

  • Provide analysis and insight on digital media program and campaign performance. Make recommendations to the team around strategy and approach
  • Experience in digital marketing, email marketing, e-commerce, media planning, analytics or other related areas. Strong working knowledge of digital marketing channels such as paid search, SEO, affiliates, display advertising, social media, mobile, and email. Interest in digital media and drive to learn and master new skills
  • Work cross functionally and build strong relationships with agency partners
  • Work with agility and flexibility in a fast-paced environment and a dynamic, rapidly-evolving organization
  • Familiarity with digital platforms and technology (e.g. data feeds, tag management, Tealium, ad serving, DoubleClick, CMS, HTML, Google AdWords, Google Webmaster Tools)

Experience For Marketing Analyst / Senior Analyst Resume

  • Provide analysis of competitor’s market activities including positioning, strengths/weaknesses, competitive tactics and responses for field sales use. Deliver key insights and recommendations through battlecards, presentations, written reports, webinars and one on one consultations with sales
  • Analyze competitors’ announcements, product/solutions, services, partnerships, financial data and strategy to identify competitive threats and opportunities
  • Provide competitive analysis in support of business development, product management, product marketing, and specific launch and announcement events
  • Keep current on all key competitors and related sources of competitive intelligence and data
  • Develop and maintain relationships with internal stakeholders to identify key needs and methods of delivering the right intelligence at the right time to the right person
  • Promote the use of competitive intelligence within the sales organization and other internal stakeholders
  • Work experience in competitive intelligence, or product management/product marketing within the storage industry. Previous field sales or presales experience would also qualify

Experience For Senior Analyst, Client Marketing Resume

  • Strategic thinker who can synthesize and then communicate ideas, insights and recommendations in written or verbal form as well as present to small and large groups
  • Experience with flash/hybrid flash and infrastructure solutions and knowledge of the competitive environment
  • Demonstrated inquisitive nature, desire to learn, and dig for information
  • Utilize data to provide strategic recommendations to department leads on financial analysis, cost identification, and expense analysis
  • Develop financial presentations for multi-program deals across multiple schools at a university

List of Typical Skills For an Analyst Senior Marketing Resume


Skills For Senior Marketing Business Systems Analyst Resume

  • Experience performing analytical services
  • Experience working with external vendors/agencies and other sponsorship partners
  • Real World experience in applying multivariate and exploratory analytic techniques to solve problems
  • Three (3) years of business analysis, marketing or related experience
  • Experience in loyalty marketing or airline loyalty programs

Skills For Senior Analyst, Search Marketing Resume

  • Analyze and optimize bids, creative copy and PLPs to maximize Paid search effectiveness
  • Strong ability to succinctly and accurately provide written content to agencies and or internal partners
  • Have solid strategic initiative and campaign creative assessment capabilities
  • Has proven ability to work collaboratively with internal and external stakeholders
  • Detail oriented with strong written and verbal communication
  • Experience in Endur, Alegro or similar software

Skills For Senior Search Marketing Analyst Resume

  • Understanding of marketing concepts (CRM, DM and email marketing)
  • Assisting in developing media capability training sessions that can be used by global media offices
  • Monitoring emerging industry trends and communicating them both internally and externally
  • Implementing Paid Search best practices, providing refinement and optimization recommendations
  • Working knowledge of relational databases and proficient in SQL
  • Working knowledge of Adobe Campaign or equivalent campaign management/execution tool is required
  • Working knowledge of Oracle SQL desired

Skills For Senior Analyst, Product Marketing Resume

  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Assist's in planning and implementation of launches, core positioning, messaging, sales training and marketing programs for assigned offers
  • Support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaigns
  • Assist in defining and implementing tracking tools and measurement plans
  • Research the competitive landscape to stay abreast of trends in a particular area including reporting findings to the team and taking action
  • Interfaces regularly with external vendors, including banking partner

Skills For Senior Competitive Marketing Analyst Resume

  • Partner with Servicing teams to update training & collect feedback from Customer Care Professionals
  • Analytical Thinking: Sees multiple relationships, identifying several likely causes or consequences of a situation
  • Partner with Risk and Pricing teams to develop and execute promotional pricing campaigns
  • Responsible for management of a yearly forecast of RLC International inventory supporting $87 Million dollars in sales encompassing 311 SKU’s
  • Independently creates simple product marketing materials and performs simple product marketing activities
  • Correct setup of products in order management tool including ruling
  • Creation of briefing documents for Smart Selection offers and management of products updates during life cycle

Skills For Senior Marketing Business System Analyst Resume

  • Interested in working with other countries’ stake holders
  • Develops and co-manages project plans, including detailed timelines, issues logs, and processes
  • Works with the VP, Loyalty to help oversee the development, marketing and execution of The Key, WSI's new multi-tender loyalty program
  • Research and analyze for SEM opportunities on existing and proposed programs
  • Act as point of contact for media buying partners to plan and execute Paid search campaigns
  • Multi-task, learn the business (marketing programs, tactics, and business rules) quickly

Skills For Senior Marketing Analyst, Portfolio Insights Resume

  • PC proficient, including familiarity with the Microsoft Office Suite
  • Adapt to fast changing environments
  • Maintain servicing documentation (ECCO pages)
  • Maintain our efficient SKU assortment by making recommendations on key segment launches and phase-outs
  • Partner with Marketing teams to drive enrollment and usage
  • ​Advanced Knowledge of Relational Database SQL and an advanced statistical programming language (SAS,R,Python)
  • Familiarity with analytic marketing techniques and process

Skills For Senior Analyst Product Marketing Resume

  • Detail oriented and a keen eye for ensuring data quality
  • Work with messy data and create cleansing and maintenance programs
  • Partner with stakeholders to define and document campaign audience requirements, program specifications and business requirements for marketing campaigns
  • Design, build and execute multi-channel campaigns leveraging the Adobe campaign application
  • Support strategy, implementation, and marketing of TrueBlue and Mosaic program and benefits

Skills For Marketing Analyst / Senior Analyst Resume

  • Tracks and analyzes project milestones, adjusts as needed, ensures key goals/timelines are met
  • Manages regular communication to cross-functional teams/key stake holders [including marketing, merchandising, creative, production, senior management, customer service, and IT] to ensure that all team members are updated on project milestones, decisions, and status
  • Is able to synthesize and record information and clearly identify next steps
  • Interfaces regularly with external vendor
  • Support both Organic and Paid programs through keyword research and evaluation
  • Write copy and optimization for search-specific deliverables

Skills For Senior Analyst, Client Marketing Resume

  • Evaluate and analyze code, content and credibility factors that influence SEM
  • Collaborate with internal teams to execute work and meet schedule and budget expectations
  • Keep abreast of SEM tools, trends, tactics and strategies, both white-hat and black-hat
  • Computer/Electronic Tablet and other office equipment
  • Assemble, analyze and evaluate data then make appropriate and well-structured recommendations and decisions

List of Typical Responsibilities For an Analyst Senior Marketing Resume


Responsibilities For Senior Marketing Business Systems Analyst Resume

  • Working knowledge of marketing concepts and end-to-end marketing execution
  • Working knowledge implementing multiple campaign types including triggers, lifecycle, etc
  • Conduct competitive research leveraging existing HDS subscriptions with the major industry analyst firms and supporting team projects
  • Manage the budget for projects supported and track accuracy of expenses and accounting for reporting purposes
  • Keep up to date with marketing/advertising/communications trends in order to ensure the optimization of best practice for National Grid

Responsibilities For Senior Analyst, Search Marketing Resume

  • Conduct competitive research by analyzing competitors’ announcements, service offerings, partnership trends, and financial data
  • Support senior leadership with ad-hoc financial analysis
  • Evaluate new opportunities beyond the traditional DGP – this includes certificate programs, International Graduate Programs (IGP), and alternative revenue streams
  • Financial valuation experience, preferably in higher education
  • Advanced knowledge and ability with Excel, Power Point and database management
  • Experience in competitive intelligence, product management, presales or technical product marketing within the analytics, big data, or data integration industry
  • Competitive and market knowledge of data integration, data management, Apache Hadoop/no SQL databases, data catalog, predictive analytics/machine learning, cloud, streaming data, and IoT analytics. Sample competitors include Talend and Informatica
  • Strong in SQL and able to navigate a client database solution to support campaign execution and testing
  • Experience in CRM or Loyalty marketing technologies

Responsibilities For Senior Search Marketing Analyst Resume

  • Act as a solution advocate for client brand level marketing initiatives
  • The ability to create technical documentation (including Visio documentation of specific business functions) required
  • Understands how production issues and solution defects affect client and Epsilon
  • Has business domain knowledge of at least 1 market/vertical (Retail, CPG, Healthcare, Insurance, Financial Services, etc)
  • Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project
  • Support the customer communications consumer outreach education media campaigns and sponsorship efforts targeted at customers throughout National Grid’s service territory (added focus on NE region)
  • Help ensure we meet regulatory compliance by educating customers on critical areas such as safety and storm preparedness, billing education and solutions and energy conservation, supporting a more positive customer experience, and improving overall customer satisfaction with National Grid communications

Responsibilities For Senior Analyst, Product Marketing Resume

  • Develop relationships with internal stakeholders (notably Strategic Communications and NEJDx ) and external vendors/agencies to better understand how these areas can support National Grid’s customer communication strategy and execution
  • Act as a liaison to Call Center staff ensuring reps are fully aware of media activities promoting programs and services as well as provide an opportunity for reps to give feedback on any existing or future campaign ideas
  • Collaborate closely with key areas of Customer Engagement team to ensure alignment and any needed support is achieved before taking programs to implementation phase
  • Create extremely effective competitive PowerPoint presentations for field sales use
  • Help guide creative agency and sponsorship partners to ensure deliverables are on strategy and on budget
  • Ensure all customer communications efforts are within the National Grid brand voice, tone and visual guidelines

Responsibilities For Senior Competitive Marketing Analyst Resume

  • Create timely written competitive analysis reports as directed for field sales use
  • Conduct SWOT analysis against key competitors
  • Identify competitive threats and opportunities for specific products and technology areas
  • Work experience in a competitive environment – preferably as a pre-sales systems engineer or technical consultant for a major high technology company
  • Knowledge of cable TV, telecommunications

Responsibilities For Senior Marketing Business System Analyst Resume

  • Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement
  • Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData
  • Has created operational, campaign or business reports
  • Agile learner who is not afraid of failure
  • Manage relationships with external business partners
  • Solve complex challenges

Responsibilities For Senior Marketing Analyst, Portfolio Insights Resume

  • Monitor complaints to identify pain points, escalate concerns and solve customer-specific issues
  • Adobe Campaign (or equivalent) and SQL expertise are crucial as is the capacity to assemble, analyze, evaluate data then make appropriate and well-structured recommendations and decisions
  • Customer Orientation: Acts as first point of contact for customers and takes personal responsibility for correcting problems promptly and undefensively and communicates customer expectations to monitor delivery and satisfaction
  • BA highly desired

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