Marketing Acquisition Resume Sample

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Haley Kling
65369 Antoinette Course,  Houston, TX
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Work Experience


Marketing Manager, Customer Acquisition
06/2016 - PRESENT
Chicago, IL
  • Lead marketing operations, campaign strategy and optimization for Customer Growth programs and initiatives
  • Lead development of marketing campaigns including planning, A/B testing, deployment, reporting and optimization
  • Track and report on performance of campaigns and optimization initiatives to internal stakeholders
  • Lead the marketing aspect of Baker Hughes’ university recruitment campaign globally
  • Work experience in B2C marketing or related field
  • Leverage Amazon’s ‘big data’ to increase the productivity of our acquisition efforts. Work with business intelligence team to build/refine acquisition models that maximize sales and downstream value to Amazon
  • New pet acquisition experience
  • Experience in leading development of strategy and execution of strategy for products
  • Operational expertise in lead hand over from digital channels into physical interface with the business
Marketing & Communications Analyst Talent Acquisition
05/2011 - 01/2016
New York, NY
  • Proven experience in managing productivity, ability to prioritize and meet deadlines in a fast-paced environment
  • Familiarity with web analytics (Google Analytics, Omniture), CRMs (Salesforce), and/or other marketing technology platforms (Mailchimp, ExactTarget)
  • Hands-on experience in management of SEM, SEO, paid social, display, retargeting and mobile advertising platforms
  • Lead efforts to produce winning responses to RFQ/Ps and participate in interview strategy and develop presentations to secure new work
  • Initiate collaboration with operations/leadership and business development to clearly define value proposition and address specific project and/or client hot-buttons/concerns/challenges in strategic pursuits
  • Prioritize and juggle multiple concurrent assignments to deliver materials that communicate clearly defined messages, quality, and branding, while production and delivery deadlines are met
  • Work closely with marketing colleagues and coordinate with operations, estimating, leadership, and business development teams to manage timelines for production and packaging of final submissions, handouts, agendas, boards, presentations
  • Manage “lessons learned” and debrief sessions to collect best practices and areas for continued improvement for work acquisition efforts
  • Manage development and updates/enhancements to work acquisition materials including resumes, project profiles, etc
Digital Marketing Intern, Acquisition
04/2004 - 04/2011
San Francisco, CA
  • Expert in lead generation processes, CRM and innovation trends
  • Familiar with Display advertising tools & platforms including (DMP’s, DSP’s, DoubleClick)
  • Drive innovation in process, automation, and scalability of WeWork’s social media marketing programs
  • Understand merchants’ objectives, then position opportunities in a confident and compelling manner to influence partners
  • Perform root cause analysis on trends – the ‘why’ and the ‘so what’ and identify opportunities in optimize spending in customer acquisition, retention & upsell
  • Understand the category’s key traffic drivers (in-app, onsite, email, social, offline, etc.) and how to measure, track, and optimize them to accomplish business goals, documenting the results, and sharing best practices
  • Own and maintain London marketing roadmap to drive growth and meet business KPIs and goals
  • Experience in a performance marketing role ideally at a recognized agency, consumer brand or growth stage startup

Education


Franciscan University of Steubenville
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Excellent writing skills and strong design sense with a high level of creativity
  • Excellent written communication skills with experience crafting email copy
  • Proven skills as an innovative marketer
  • Experience in launching member acquisition campaigns, testing and optimizing campaigns through all digital channels
  • Experience working as an analyst, in marketing program management or in another data-driven discipline
  • Eight or more years of experience in marketing, financial industry, and/or project management
  • Possess 5+ years of relevant experience, preferably working in an e-commerce or other commerce-driven environment

How to write Marketing Acquisition Resume

Marketing Acquisition role is responsible for design, events, digital, research, reporting, credit, automation, email, presenting, creativity.
To write great resume for marketing acquisition job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Acquisition Resume

The section contact information is important in your marketing acquisition resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Acquisition Resume

The section work experience is an essential part of your marketing acquisition resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing acquisition responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing acquisition position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Acquisition resume experience can include:

  • Hands on experience in several or all of the following channels
  • Financial Services experience marketing in a multi-channel, regulatory-driven environment
  • Experience working in enterprise Email Service Provider platforms
  • Proven ability to initiate work, make strategic decisions, and follow through to meet deadlines
  • Strong technical proficiency in Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator) and Microsoft Office (particularly PowerPoint)
  • Effective management of cost budget and targets for acquisition channels

Education on a Marketing Acquisition Resume

Make sure to make education a priority on your marketing acquisition resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing acquisition experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Acquisition Resume

When listing skills on your marketing acquisition resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing acquisition skills:

  • Strong project management, stakeholder management skills
  • A capability to effectively communicate and convince internal and external stakeholders at all levels
  • Good understanding of sales development/lead generation techniques, marketing-sales funnel optimization, and customer lifecycle marketing
  • Working experience in a similar role
  • Best practice sharing and effective collaboration locally and with relevant international teams as well as external partners
  • Over 10 years' experience in general marketing, CRM, digital and lead generation

List of Typical Skills For a Marketing Acquisition Resume

1

Skills For Marketing Manager, Customer Acquisition Resume

  • Proven critical-thinking abilities
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Optimize, WebTrends)
  • Strong written/spoken English Language
  • Eight to 10 years of direct mail experience
  • Aggregating and analyzing Acquisition campaign KPIs and translating analysis into action
  • Working knowledge of digital advertising platforms
  • Landing pages and MV testing
  • Managing all relationships with external companies such as Universum, Vault, etc.
  • Track performance marketing metrics that aid in evaluating and maximizing return on marketing spend
2

Skills For Digital Marketing Manager Online Acquisition Resume

  • Passion in understanding Customers’ needs and creating and communicating the products and services our customer desires
  • Affiliate & partnership marketing: responsible for managing platforms and partnerships, owning commercial fulfilment of agreements and performance
  • Challenge the status quo by evaluating and recommending new digital acquisition channels/enabling technologies through rigorous business justification process
  • Display marketing & retargeting
  • Test advertising creative and landing page variations to allow for data-driven decisions and conversion optimization
  • Knowledge of consumer financial services products and managing compliance-driven requirements
3

Skills For Marketing & Work Acquisition Specialist Resume

  • Familiarity with financial services-related terminology and targeting attributes
  • Familiarity with web analytics tools and testing platforms (Google Analytics, Adobe Analytics, Adobe Target, etc.)
  • Proficiency with digital marketing tools, such as AdRoll, Linkedin and Facebook Ads and are proficient or at least fluent, with HTML and CSS
  • Both Paid & Earned Social Media including channels such as Facebook, YouTube, Twitter, Instagram and SnapChat
  • Content marketing, both organic and paid
  • Multitask and manage multiple projects simultaneously across various audiences
4

Skills For Digital Marketing & Acquisition Manager Resume

  • Think differently, challenge conventional wisdom, and drive new best practices
  • Interact with all levels of managers and executives, both within the group/division and across the company, as well as with external partners and agencies
  • End-to-end management of the marketing and marketing related operational activity, to support the Partner’s cards acquisition marketing strategies, including offer development and marketing campaigns (eDMs, POS activity, branch collateral, OBTM/IBTM and mortgage cross-sell activity)
  • Customer know-how: Strong understanding of WM’s diverse customer segments, or an ability to derive a fact-based perspective using primary and secondary research to gather insights into customers’ needs, wants and pain points
  • Collaboration: Ability to partner with stakeholders in general management, CE, Sales, Pricing, Operations, Technology, Finance, Legal, HR and other functions for the success of the Company, focusing on the greater good of the Company, its employees and customers
  • Dispute resolution: Ability to combine all qualities above to resolve most day-to-day disputes independently and without more senior executive support
  • Value-added innovation track record: Established track record of identifying, developing and implementing novel solutions with clear impact. This includes taking calculated risks and being prone to experimenting with new concepts
5

Skills For Marketing Manager Partnership Acquisition Resume

  • Work with BRS’ pricing team to manage availability and specific details of Bell bundle offers
  • Responsible for delivering business results against member acquisition forecast and budget management
  • Responsible for partnering with appropriate marketing groups to develop and execute member acquisition campaigns through various acquisition channels: email, marketing database, email, display advertising campaigns…etc
  • Responsible for partnering with multiple teams in developing integrated Direct-to-Consumer acquisition and growth plans across multiple products and programs, as well as across multiple teams
  • Partner with Digital Performance & Marketing teams to implement and measure multiple conversion points, optimizing the user funnel to conversion. Partner with the appropriate teams to create and implement data driven customer acquisition and welcome activities and campaigns to maximize LTV
  • Partner with Direct-to-Consumer Retention Manager to coordinate between member acquisition and retention plans and goals
6

Skills For Specialist, Retail Marketing Acquisition Resume

  • Stay up-to-date with industry trends, opportunities as well as consumer tastes to ensure our direct-to-consumer products are on the cutting edge and constantly evolving, ensuring member satisfaction and retention
  • Develop spreadsheets, diagrams and process maps to document as needed
  • Manage external agencies and other suppliers
  • Interactive background is appreciated to manage digital and online activities
  • Medical / Dental benefits
  • The opportunity to win the coveted Golden Bagel
  • Online acquisition of new card members through performance-based channel management
7

Skills For Analytics Specialist, Marketing Acquisition Resume

  • (Media) Agency management, budget management and campaign ROI optimisation
  • Timely and qualitative delivery of campaigns, from strategy to execution
  • Channel analysis & evaluation into actionable growth plans
  • Able to work under pressure, with tight deadlines in a fast-paced and dynamic environment
  • A client focused outlook
  • Thorough knowledge of how to produce targeted, 1:1 offers communicated via multiple channels with an emphasis on direct mail, email, and lead generation
8

Skills For Marketing Director, GCP Acquisition Resume

  • Drive demand generation tactics and acquisition tools by e.g.
  • Manage project photography and project team debrief interviews
  • Manage updates and quality/accuracy of CRM people/project/client databases
  • Partner with Corporate Marketing on communication, branding, PR, and general marketing initiatives (award submittals, collateral/brochures, advertising, social media, announcements, newsletter, blog, etc.)
  • Manage internal events and sponsorships (town hall and corporate meetings, trade shows/conferences, etc.)
  • Initiate support for team members, and manage, mentor, and train junior and/or seasonal team members
  • Highly organized with the ability to multi-task and work well under pressure in a fast-paced environment
9

Skills For Marketing Manager, Prime Now Acquisition Resume

  • Collaborate with executive stakeholders and other Rollers to plan and implement global email communications to customers
  • Email lead generation for prospects
  • Grow/optimize search and other paid media strategies to drive quality B2B and B2C leads to Waste Management’s eCommerce experiences, with a goal of increasing online conversion
  • Lead cross-functional teams of agency partners and internal resources to execute and measure effectiveness of digital strategies. Key stakeholders include product owners, business owners, paid media specialists, web analytics, creative services and developers
  • Work closely with Customer Digital Experience team to influence the online content strategy to ensure search visibility goals are met, to ultimately drive customers to sale and loyalty
  • Maintain effective creative standards for all online advertising and email templates in coordination with the Sr. Manager Brand
  • Develop reporting dashboards criteria for use in effectively communicating organic and paid strategy performance to various stakeholders, including the field and senior leadership
10

Skills For Director, Digital Marketing Acquisition Resume

  • Lead email marketing strategy, execution and measurement
  • Develop online lead generation strategies and integrate with sales pipeline and CRM and email delivery platform
  • Direct paid media budget and agency retainers/SOW’s to meet strategic business goals
  • Manage vendor contracts, relationships and invoices
  • Web Acquisition Funnel

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