Acquisition Marketing Manager Resume Sample

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Nasir Hegmann
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Work Experience


Acquisition Marketing Manager
05/2018 - PRESENT
Detroit, MI
  • Ongoing, independent understanding of each vertical’s technology/communication needs, business drivers and pain points and how they translate to TWCBC’s solutions. Development of insightful messaging that drives engagement and lead generation
  • Proven track record of creating and implementing innovative customer acquisition programs that align with the buyer’s journey and focus on generating new business leads in support of achieving/exceeding sales growth and revenue goals
  • Prospect targeting utilizing a structured, scientific market segmentation approach that incorporates demographic and behavioral data
  • Development of integrated campaigns involving marketing automation, digital marketing and sales enablement tools to drive engagement and demand generation
  • Creative agency management, creative direction, and associated expense management
  • Tracks and manages a multi-million dollar marketing expense budget. Provides constant accounting and forecasting versus budget and bids projects to various vendors
  • Manages the updating, posting and provisioning of all vertically focused customer acquisition related collateral and sales materials
Customer Acquisition Marketing Manager
02/2013 - 12/2017
Dallas, TX
  • Manages marketing’s vertically focused acquisition inventory of 800 DNIS numbers to support tracking of targeted marketing campaigns
  • Creates, maintains and distributes a calendar of all planned vertically focused marketing activity
  • Lead the development and execution of the overall user acquisition strategy for Pharma Solutions various HCP-facing websites
  • Serve as lead project manager facilitating the execution of creative projects and media plans associated with member acquisition, and traffic growth
  • Develop and execute new marketing campaigns, ideas, collaborations and strategic partnerships to grow our audience
  • Work closely with marketing and product teams on marketing positioning & overall communication strategy
  • Develop recommendations and execution plans to optimize the registration process on Pharma Solutions sites to convert viewers to registered members
  • Continually test and evaluate new strategies and tactics (A/B testing programs)
Paid Acquisition Marketing Manager
04/2010 - 08/2012
New York, NY
  • Leverage marketing automation platform to build new and innovative user journeys that are personalized and responsive to the individual member
  • Manage database segmentation, messaging segmentation, and list development for various marketing initiatives
  • Compile presentations to senior management on program performance
  • Manage program budget, ensuring maximum efficiency of marketing spend
  • Serve as the owner and manager of specific strategic programs like ‘Newly Lit’ businesses (our network now available at their location) within the TWCBC service area
  • Develop strategic and tactical marketing plans to meet company goals
  • Liaison with sales teams, market development and other organizations to build push/pull programs
  • Report monthly results with an eye on optimization and continuous improvement

Education


DeVry University's Keller Graduate School of Management
2006 - 2010
Bachelor's Degree in Marketing

Professional Skills


  • Excellent English language skills, copywriting, proofreading and attention to detail
  • Proven analytical, business planning, and management skills
  • Strong writing skills - the ability to write accurate campaign briefs and where required campaign content
  • Strong PowerPoint skills – ability to make polished presentations is essential
  • Strong math and analytic skills… read: Excel lovers wanted
  • Translate strategic objectives into tactical plans; work on complex issues that require strong business judgment and analytical skills
  • Has excellent communication, interpersonal and negotiation skills

How to write Acquisition Marketing Manager Resume

Acquisition Marketing Manager role is responsible for advanced, excel, software, digital, design, marketing, automation, microsoft, analytics, retail.
To write great resume for acquisition marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Acquisition Marketing Manager Resume

The section contact information is important in your acquisition marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Acquisition Marketing Manager Resume

The section work experience is an essential part of your acquisition marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous acquisition marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular acquisition marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Acquisition Marketing Manager resume experience can include:

  • Solid and proven understanding of direct marketing and advertising, with an understanding of tracking of and attributing conversions to performance marketing
  • Strong strategic thinker with experience developing and executing go-to-market strategies cross-functionally
  • Help team further develop their affiliate relationship recruitment, engagement, and negotiations skills
  • Prioritizing tests and initiatives resulting in the greatest returns for the company
  • Experience planning and implementing strategic marketing efforts across multiple channels and industries, leading and managing team
  • Experience managing acquisition marketing campaigns, such as search engine marketing and affiliate marketing

Education on an Acquisition Marketing Manager Resume

Make sure to make education a priority on your acquisition marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your acquisition marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Acquisition Marketing Manager Resume

When listing skills on your acquisition marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical acquisition marketing manager skills:

  • Strong analytical problem solving skills, including the ability to synthesize data and develop recommendations
  • Strong communication and relationship building skills with key partners and stakeholders
  • Experience in the retail sector ideally fashion with a strong emphasis on experience in digital channels
  • Outstanding verbal and written communication skills; ability to create, present and deliver clear and compelling presentations in a group setting
  • Strong understanding of the online buyer's journey and proven track record in building customer journeys
  • A strong bias toward collaboration and skill developing relationships

List of Typical Experience For an Acquisition Marketing Manager Resume

1

Experience For Customer Acquisition Marketing Manager Resume

  • Self-starter with excellent organization skills and attention to detail
  • Light design and UX skillset and with familiarity with CSS, Adobe products, Sketch, Figma, or similar tools
  • Results driven individual with proven experience of tracking ROI
  • Demonstrated track record of developing and executing successful integrated B2B new business, cross sell, up-sell and retention campaigns
  • Experience in content marketing from concept to design and launch with a firm grasp on ROI and how marketing impacts overall revenue
  • Work closely with our regional Performance Marketing team to ensure best practices are implemented and effective locally developed experiments circulated
  • Experience using content to drive audience acquisition for content related services like subscriptions, registrations & content engagement
  • Proven ability to lead high performing teams, manage and develop people
  • Experience with Adwords and Facebook Editor
2

Experience For Senior Acquisition Marketing Manager Resume

  • Experience using Google Analytics or other online analytics platforms
  • Collaborate with our Research, Strategy and Creative teams to ensure effectiveness across all channels
  • Three years experience in Acquisition marketing
  • MBA with 4 -5 years of work experience
  • MBA with 2-4 years sales experience
  • MBA – with 2-5 years of experience
  • Effective in dynamic, high-growth, fast paced environments
  • Launching, managing and optimizing new acquisition campaigns across all channels including Digital, Offline above the line and Offline below the line
  • Create and conduct continual testing including new channels, audiences, tactics, bidding strategies, targeting options, imagery, copy
3

Experience For Paid Acquisition Marketing Manager Resume

  • Closely monitoring, measuring and reporting on acquisition marketing budget and growth in the region
  • Serve as the team lead for supporting outsourced telemarketing, internal telemarketing and field sales teams
  • Update the wider team on results through regular reporting and ensure our channel reporting process is operating smoothly
  • Identify new channel opportunities, developing business cases, testing and rolling out
  • Collaborate with internal teams at Harry’s including Marketing, Creative, and Finance
  • Develop, plan and implement marketing programs or projects that support highly complex organizational marketing objectives
  • Lay out an optimization roadmap for those DR channels, including creative, UX, targeting
4

Experience For Digital Acquisition Marketing Manager Resume

  • Work with the Head of Growth and US counterparts to evolve and develop our understanding and approach to marketing attribution
  • Produce a measurable and scalable Digital Marketing plan and lead the acquisition marketing activities
  • Central to the overall marketing plan for each territory and support in its creation and management of the delivery going forward
  • Help set retail acquisition targets and track and report out progress on a monthly basis, providing marketing insight into growth trends, opportunities, etc.
  • An understanding of how to modify messaging for multi-channel delivery (print, email, online, etc.)
5

Experience For Global Partner Acquisition Marketing Manager Resume

  • To develop Go to Market acquisition marketing plans using internal and external insights
  • Work closely with marketing teammates to develop and distribute sales enablement tools
  • Possibly running Adwords and DR display campaigns
  • Directly oversee and provide guidance to the Acquisition Marketing Specialists (SEO, SEM, Affiliate, Display, and Coordinator) and grow the team
  • Lead campaigns to significantly increase the share of accountant firms partnering with QuickBooks
  • Lead the accountancy associations advertising strategy and execution to reach entire UK market
  • Own vertical marketing segmentation and campaigns
  • Lead the content strategy for top of funnel marketing
6

Experience For Acquisition Marketing Manager, Europe Resume

  • Own full funnel direct response paid acquisition campaigns for several regions of our Sales & Marketing Automation products
  • Strategize and work cross-departmentally with design, copy, and technology to create all campaign assets such as ad creative and landing pages
  • Run rigorous A/B and multivariate split tests with a focus on increasing awareness, engagements, software signups, and lead generation through paid ads
  • Manage paid user acquisition to help facilitate quality audience growth on the Entercom network of websites while minimizing cost across multiple paid channels
  • Track marketing trends across social media and paid audience acquisition
7

Experience For BTL Acquisition Marketing Manager, BT Mobile Resume

  • Adhoc projects and reporting that relate to audience acquisition as directed by senior management
  • Create, develop and execute full lifecycle marketing strategies for assigned customer and prospect groups
  • Establish our understanding of UK channel performance, relative performance vs. US channels & areas of initial opportunity / development
  • Identify and recommend improved processes for new channel launches, creative iteration, global comms / info sharing
  • Accurately report to agreed standard on the progress and optimisation that the team is undertaking
  • Work with the best in practice third parties and being able to recommend new local partners to help accelerate growth
  • Identify and support in the recruitment of third party support needed in each territory and be accountable for ensuring delivery and KPI expectations are met
  • Create optimisation plans to help drive volume and efficiencies through our marketing channels
  • Acquisition marketing budget management
8

Experience For Acquisition Marketing Manager, Amazon Music Resume

  • Keep current in the latest trends in online marketing and test new partners/technology where appropriate
  • Work with retention channel managers to optimize customer targeting and LTV
  • Available to work evening and weekend events to support on-site activity as needed. Events are planned well in advance and are shared with other team members
  • Direct agency and staff in developing creative design options
  • Work with large datasets across digital and transform those datasets into reporting for an executive audience
  • Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook; Literacy with Salesforce and Eloqua
  • Creative and inquisitive, who can think beyond the realms of current approaches and problem solve using fresh ideas and efficient methods
9

Experience For Digital Acquisition Marketing Manager Commercial PPC Resume

  • To define lead journeys for customer segments, and to create lead management and lead nurturing tactics to convert them into qualified leads and purchasers
  • To work with the Marketing Performance team to automate campaigns where appropriate
  • Build sales target list parameters and fulfill lists on monthly basis with TWCBC Analytics team
  • Track, measure and report on activity on a monthly basis and be an agent of change
  • Develop channel strategy and processes for long term growth and efficiency across search and display
10

Experience For User Acquisition Marketing Manager Resume

  • Own day to day management, execution, and optimization of key paid search programs and display programs
  • Build and own key relationships with external vendors
  • Drive the strategy, execution, and analysis of multiple channels and campaigns
  • Competitive market research and analysis
  • Manage the overall strategy of the SEO, SEM, Affiliate, Display, and SCE marketing programs with the aim of exceeding both customer acquisition and sale targets while staying in line with incremental ROAS thresholds, incremental customer acquisition cost thresholds, and brand objectives

List of Typical Skills For an Acquisition Marketing Manager Resume

1

Skills For Customer Acquisition Marketing Manager Resume

  • A skilled project manager, who is enthusiastic, detail oriented, able to juggle priorities and works well under tight timelines
  • Previous experience of managing, developing and inspiring high performing teams
  • Experience and passion for reading, interpreting, analyzing, and presenting digital analytics
  • Optimize budgets, timeline and quality by determining the most cost effective/timely method for producing each marketing element
  • Experience activating and converting free product users into qualified leads
  • Excellent working relationship with partner success, product, and marketing teams
2

Skills For Senior Acquisition Marketing Manager Resume

  • Creative marketer with a passion for knowing your customer and proven track record designing programs that motivate them to take action
  • Additional education, training or work experience in a relevant field such as marketing, sales, investor relations, or finance
  • Experience with managing large scale online marketing initiatives (myriad channels) with measurable results
  • A proven track record in running online campaigns to maximize video views and engagement, as well as driving conversions
  • Relevant digital marketing experience at a publisher or agency, including
  • Experience operating a large scale non-coupon based Affiliate program
  • Extensive experience with Facebook advertising: Like acquisition and offsite CPA measurement
  • Work with site content to package and optimize their creative for the most efficient distribution with excellent headline-writing or SEO optimization
3

Skills For Paid Acquisition Marketing Manager Resume

  • Motivated team and strong relationships built throughout the organization
  • Lead and E-Commerce Demand Generation experience
  • Work with other business partners internally to identify, prioritize and deliver programs that align with enterprise goals
  • The strong commercial mind set to deliver to key KPIs and look for creative ways for improving them
  • Experience or developing relationships with agency suppliers
  • An experienced, innovative and driven Manager to support our International expansion
  • Launch, scale and manage a suite of offline direct response marketing channels, to drive cost effective customer acquisition
  • Experience with cost per acquisition and lifetime value calculations and models
  • Acquisition, Demand Gen and/or Campaign marketing experience
4

Skills For Digital Acquisition Marketing Manager Resume

  • Experience in SEM, media buying, or job board management
  • Experience in a direct response paid advertising role
  • Developing and driving strategic step changes across Commercial PPC to ensure that markets are maximizing net income
  • Developing and managing Facebook advertising campaigns
  • Developing a B2B (largely focused on the SME segment) marketing strategy
  • Developing and maintaining a robust Commercial PPC programme to ensure performance against KPIs are maximized
  • Managing a team of PPC Executives who are delivering Commercial PPC campaigns for several markets
  • Developing and monitoring a CPA and lifetime value model for our media budget
5

Skills For Global Partner Acquisition Marketing Manager Resume

  • Understanding customer needs better than customers do; customer centric judgment
  • Partnering with the Central Commercial and Search Analytics teams to develop a best in class data led strategy to optimize and grow the PPC channel
  • Leading the central management of Commercial PPC activity for a selected group of international markets PRINCIPAL ACCOUNTABILITIES
  • Providing campaign and strategic thought leadership in all elements of the Commercial PPC strategy across international markets
  • Maintaining scorecard KPIs to ensure that the Commercial PPC activity is optimized to generate maximum net income
  • Leading the evolution of our Commercial PPC strategy
  • Testing and optimization: A/B test new acquisition strategies and optimize performance
6

Skills For Acquisition Marketing Manager, Europe Resume

  • Defining quarterly acquisition growth goals to support the country business plan as set by the General Manager
  • Managing creative development and localization processes for the region
  • Creative idea generation and execution, including writing copy, developing campaign ideas, working with design, etc
  • Conduct research and competitive benchmarking. Use this data to suggest new media/marketing opportunities to augment the existing marketing portfolio
  • Oversee the growth of the Lyft job board program, including managing, mentoring and building out a team
  • Leverages data-driven marketing automation platforms to optimize targeting, messaging, and results of marketing campaigns
  • Identify new channel, targeting, and messaging enhancement opportunities to deliver best-in-class marketing capabilities
  • Ensure accurate tracking and reporting of marketing spend; manage budget reforecast and variance explanations
  • Manage rollover platform vendor, maintaining Schwab’s gateway, tracking conversation data and measuring the impact of the relationship
7

Skills For BTL Acquisition Marketing Manager, BT Mobile Resume

  • Develop and relentlessly optimize marketing efforts across online channels such as SEM, SEO, Affiliate, Display, Shopping/PLA, Social and Retargeting
  • Drive and execute large scale paid search campaigns in AdWords/Bing/Yahoo; optimizing current campaigns while expanding the depth of keyword coverage
  • Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation
  • Encourage and support in-depth channel audit, including merging information from different tools & databases and providing actionable insights
  • Cross-functional collaboration: Be a key member of the Learning core team including product, product marketing, finance, analytics, operations, etc
  • Develop offer strategy, work closely with Consumer Marketing, develop messaging, and translate to marketing materials
  • Manage budgeting, forecasting, invoicing, and accrual process
  • Assume full project management ownership for campaigns, including alignment with sales on timing and pacing of outbound calls and follow up calls
8

Skills For Acquisition Marketing Manager, Amazon Music Resume

  • Contribute to a team culture of testing, optimizing, and continually improving
  • Track record meeting/exceeding objectives, locally and globally
  • Proactive in picking up projects that drive business KPIs and improve ways of working
  • Established track record for developing successful acquisition and/or demand generation marketing campaigns
  • Analytical: understand impact of campaigns by analyzing results and developing a plan of action to optimize performance
9

Skills For Digital Acquisition Marketing Manager Commercial PPC Resume

  • Responsible for hiring, performance management, talent planning, and salary actions for team
  • Campaign management & reporting, including in-depth analytics on LTV and ROI
  • Expertise with tracking pixels and full funnel marketing
  • Liaise with the Retention Marketing team to develop integrated marketing strategies
  • Design and implement a lead management / scoring process with automated nurture marketing
10

Skills For User Acquisition Marketing Manager Resume

  • Responsible for working with Rev Ops to establish ROI targets for evaluating performance in paid user growth across audience segments
  • Support the goal of hitting the transactional, revenue and profitability targets for email marketing and acquisition efforts
  • Establishes trusted and positive working relationships with marketing team and internal stakeholders
  • Measurable improvements in new listing growth
  • Resourceful and creative approach to accomplishing tasks in a fast-paced environment
  • Lead on the development of customer acquisition Marketing plans in order to increase Pearson’s customer base and market share
  • Manage programs within acceptable levels of advertising spend, contribution and customer long-term value
  • Create actionable reporting around key program trends and KPIs
  • Deep knowledge of key targeted marketing practices

List of Typical Responsibilities For an Acquisition Marketing Manager Resume

1

Responsibilities For Customer Acquisition Marketing Manager Resume

  • Liaise with the Marketing Analytics team to leverage the in-house channel attribution framework
  • Work closely with our Pro Acquisition Manager to manage Thumbtack’s digital acquisition marketing efforts
  • Develop printed marketing materials, digital versions and other collateral
  • Create & monitor performance dashboards, identify optimization opportunities and communicate results to senior management
  • Encourage and support all Acquisition Marketing Specialists in developing & maintaining their channel roadmaps with documented quantitative business cases and prioritized opportunities
  • Facilitate the communication within internal departments to implement improvements and solve any issues
2

Responsibilities For Senior Acquisition Marketing Manager Resume

  • Work closely with Amazon Video’s product and development teams to inform necessary features and execute initiatives
  • Own acquisition and consumer marketing campaigns from end-to-end lifecycle including segmentation and targeting, building awareness and driving online conversion, engagement and winback
  • Develop, design and launch multi-channel campaigns – develop creative concepts into deployable assets, including email acquisition/nurture, digital strategies (SEM/Display) and web experiences
  • Business leadership and ownership: Own acquisition and winback goals to increase Marketing sourced revenue, track performance and proactively identify opportunities for growth
  • Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch
  • Manage brand and creative assets for all US and Canada acquisition marketing campaigns, including the development of creative assets for support of new product / new functionality launches
3

Responsibilities For Paid Acquisition Marketing Manager Resume

  • Manage translations (Spanish for US, Canadian French for Canada)
  • Provide clear and consistent direction to agencies and vendors, including feedback on design and copy to ensure consistency of all messages with global brand standards
  • Responsible for accuracy and excellence in all materials produced
  • Manage production process for projects executed by agency as well as directly with other print production vendors
  • Proactively liaise with peer marketing teams to ensure materials are produced efficiently and on time in support of events, influencer campaigns and public relations activities
  • Track budgets and reconcile vendor invoices with the finance department
4

Responsibilities For Digital Acquisition Marketing Manager Resume

  • Take all necessary steps to ensure there are no reputational risk implications to Centrica because of activity within this role
  • Interface with multiple partners across the organization including Sales, Legal, Brand, Product, Consumer Marketing, Business Marketing, Media, Finance, and Pricing
  • Manage key relationships for lead generation and referrals
  • Lead cross-functional job board initiatives amongst operations, vendors, and contractors
  • Identify and leverage synergies between Job Boards and Local operations teams
  • Strategize with in-house engineers on automation initiatives
5

Responsibilities For Global Partner Acquisition Marketing Manager Resume

  • Advanced abilities in Excel. Vlookups, Sumifs, and pivot tables all sound very familiar
  • Develop targeting and retargeting strategies based on existing paid campaign and site analytics on relevant demographic, psychographic and behavioral characteristics
  • Establish metrics to better evaluate performance in paid user growth and audience acquisition
  • Create and implement paid experiments across a litany of paid channels, monitor the success of experiments, and identify new channels to explore
  • Develop paid strategies that work in tandem with organic efforts
  • Assist in the creation and implementation strategies and roadmaps to enable us to meet stated acquisition targets across all digital platforms
  • Work with design team(s) on creation of digital acquisition assets to drive transactional and advertising revenue through the ongoing optimization of all transactional landing pages based on an ongoing testing program
6

Responsibilities For Acquisition Marketing Manager, Europe Resume

  • Perform daily, weekly and monthly digital reporting. Identify trends and correlations in large datasets and communicate results and insights that are actionable
  • Understand digital budgets and financial targets outlined monthly by SVP of Digital Marketing
  • Understand competitors and provide recommendations from analytics to support HomeServe USA maximizing market share within the category
  • Create and lead full-scale campaigns to generate and nurture leads for sales, while working cross functionally across other areas of marketing, sales, creative, and other business teams
  • Develop an overarching campaign strategy for different target buyers and influencers to include relevant offers and messages
  • Deliver creative, compelling marketing assets for these campaigns, including but not limited to sales collateral, promotional offers and incentives, direct mail, infographics, videos, email content, ad copy, blog content, and presentations or webinars
  • Work with marketing analytics team to track performance of campaigns and communicate key learnings across the organization
  • Manage budget for campaigns and programs, as well as develop a perspective on ROI
  • Build pre-launch performance projections and post-launch KPI dashboards. Partners with marketing analytics to ensure proper prospect targeting and holistic performance analysis. Responsible for identification of test and learn opportunities to improve channel performance
7

Responsibilities For BTL Acquisition Marketing Manager, BT Mobile Resume

  • Collaborate with the cross-functional marketing core team and external agencies to ensure 360˚ integration of campaign messaging across multiple consumer touch points – including TV, Radio, OOH, Sponsorships, digital, print, on-line video, mobile, social and on-site, depending on the campaign
  • Provide clear and consistent direction to agencies and vendors, including feedback on design and copy to ensure consistency, accuracy and excellence of all materials produced
  • Experience in B2C digital marketing with focus on driving execution of lead generation and conversion
  • Mentors and contributes to the development of Marketing Analysts and Interns
  • Manage workstreams with 3rd party agencies, including creative and production vendors
  • Work with marketing insights, digital media, and acquisitions team to develop frame work to identify, monitor and report on key KPIs
  • Proficient in Excel and comfortable working with simple data to analyze performance and lift in campaigns
  • Develops and executes B2C marketing campaigns that deliver high-quality leads in support of RSG’s roll-in and rollover business objectives
  • Becomes a subject matter expert on the RSG offering and is able to interface with clients, intermediaries and internal teams
8

Responsibilities For Acquisition Marketing Manager, Amazon Music Resume

  • Excels at delivering service and consultative input to achieve goals
  • Manage, optimize cost per acquisition and lifetime customer & consumer value through management of Platform marketing activities
  • Partner with sales teams to support channel needs via agreed upon templates
  • Take all necessary steps to ensure there are no reputational risk implications to Direct Energy and/or Centrica because of activity within this role
  • Collaborate and build effective working relationships across the broader organization including but not limited to: Digital, Customer Experience, Public Relations, Analytics, Sales, GTM, Commercial, Legal and Finance
  • Management of client acquisition activities that drive greater engagement with the brand, site visits and improve conversion rates throughout the defined and agreed acquisition user journeys
  • Lead testing strategy across major acquisition channels including search, display & social
9

Responsibilities For Digital Acquisition Marketing Manager Commercial PPC Resume

  • Manage the development and execution of campaigns to meet marketing calendar requirements
  • Develop A/B & multivariate testing on campaigns to optimize performance
  • Partner with the creative team to generate new content and creative treatments
  • Monitor industry trends and best practices to stay up to speed and ahead of the competition
  • Prepare weekly and monthly reports on campaign performance
  • Oversees analysis and evolution of current lead generation activities and helps design new ones
10

Responsibilities For User Acquisition Marketing Manager Resume

  • Tracks, analyzes, and shares campaign results with internal stakeholders
  • Creates high-quality content that best positions the RSG story to multiple audiences, including retirement plan participants, sponsors, advisors and internal business partners
  • Works closely with the agency to create Empower-branded collateral and campaigns
  • Guides content through the approval pipeline (compliance, legal, etc.)
  • Applies best practices and innovation in all materials and collateral
  • Complies with FINRA and other regulatory requirements in content, disclosures and delivery methods

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