Acquisition Marketing Resume Sample

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Work Experience


Acquisition Marketing Specialist
01/2016 - PRESENT
New York, NY
  • Experience working with analytical tools such as Omniture or Google Analytics
  • UK Consumer Bank (based in London; clients are UK residents)
  • International Personal Bank EMEA (based in London and Jersey; clients are resident outside of UK and using Citi for offshore banking services)
  • Leads in managing the Department’s expenses
  • Administer the department’s Essbase loads
  • Be responsible for additional Customer acquisition and Business Growth in Japan
  • Develop integrated marketing strategies collaborating with existing methodologies and execute it with innovative way such as Online/Offline effort, Promotion offer, Buzz/Viral and Referral Marketing activities
  • Be proactive, motivated, risk-taking and metrics-driven who works well in a fast-paced, team-oriented environment
Acquisition Marketing Coordinator
08/2010 - 12/2015
Dallas, TX
  • Inform acquisition strategy as part of broader acquisition team
  • Continually test new channels, audiences, tactics, bidding strategies, targeting options, imagery, copy
  • Collaborate with external partners as well as internal teams at Harry’s including Marketing, Creative, and Finance
  • Compile industry research, competitive landscape information, digital developments, new tools and incorporate into ongoing channel management
  • Conduct ongoing analysis to identify new opportunities
  • Own key performance metrics to track efficacy of channels
  • Oversee business forecasting and analysis for marketing in partnership, acting as marketing’s lead partner with our analytics team
Acquisition Marketing Intern
11/2004 - 05/2010
San Francisco, CA
  • Envision innovative and unprecedented business ideas to accelerate Japan growth
  • Identify market opportunities by understanding target segments, Square value propositions and unmet needs
  • Assist the Offline Marketing Manager in the management of direct response channels: contribute to the running of 2-3 marketing channels. Monitor weekly results and produce weekly reporting for the business
  • Campaign creation and maintenance: take ownership of the technical set-up of offline channels ensuring they are set-up and tested in advance of campaign launches
  • Manage your own offline channels: run and take end-to-end ownership of 2-3 of your own offline marketing channels
  • Creative co-ordination: put in place efficient processes and oversee the smooth running of advertising creative projects across digital and offline channels, supporting Channel Managers, in-house Graphic Designer and third party creative partners in their timely delivery
  • Manage agency partners: develop and maintain strong and positive relationships with vendors involved in the delivery of your channel(s). Become an expert of your area through speaking with partners, peers in the industry and where appropriate, attending selected events
  • Day to day management, execution, and optimization of our paid media

Education


Strayer University - Prince George's Campus
2000 - 2004
Bachelor's Degree in Business

Professional Skills


  • Demonstrated problem solving and strong analytical skills
  • Strong SQL skills. Experience with AWS/BigQuery preferable
  • Excellent oral and written communication skills; strong ability to convey ideas and thoughts
  • Excellent verbal and written communication skills, with a strong executive presence​
  • Demonstrate excellent working relationships with product management, marketing, partner success, and customer experience teams
  • Strong communication skills, copy writing required
  • Experience with and proven ability to successfully work in a matrixed organization with strong dotted line relationships across functions and consultants

How to write Acquisition Marketing Resume

Acquisition Marketing role is responsible for analytical, powerpoint, excel, english, design, retail, finance, credit, marketing, printing.
To write great resume for acquisition marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Acquisition Marketing Resume

The section contact information is important in your acquisition marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Acquisition Marketing Resume

The section work experience is an essential part of your acquisition marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous acquisition marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular acquisition marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Acquisition Marketing resume experience can include:

  • Strong experience in marketing planning, budget management and reporting
  • Prior experience with ad trafficking
  • Deep domain experience and proven track record driving large ROI-focused acquisition and retention campaigns across various channels,
  • Exceptional Excel & PowerPoint skills,
  • Marketing or project management experience
  • Astounding ambition and alacrity with a strong attention to detail

Education on an Acquisition Marketing Resume

Make sure to make education a priority on your acquisition marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your acquisition marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Acquisition Marketing Resume

When listing skills on your acquisition marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical acquisition marketing skills:

  • Strong analytical skills, financial acumen and good attention to quality and details
  • Effective multitasking and problem-solving skills
  • Proven project management and relationship management skills
  • Excellent Italian and English communication skills (written and verbal)
  • Excellent PC skills (Word, Excel, Power Point)
  • Optimize the marketing mix and managing outside agencies to ensure the media plan is effectively delivering results (e.g., efficient cost per lead)

List of Typical Experience For an Acquisition Marketing Resume

1

Experience For Acquisition Marketing Specialist Resume

  • In-depth expert with key acquisition channels - ability to zoom from high level strategy with a nuanced approach to synergies across channels - down to tactical, channel specific optimization details
  • Experience managing internet marketing channels, ideally at a leading B2B SAAS company
  • Proven ability to A/B test Ads & Landing pages and key factors in ideal optimization of landing page
  • Experience with a broad range of digital marketing channels (we’re not just looking for an SEM guru for example)
  • A strong understanding of how media is consumed in today’s world and how we can create added value to drive engagement with our products
  • Performance marketing experience
  • Supports range of internal and external partners and agencies to ensure appropriate planning and timely and effective execution of programs
2

Experience For Senior Manager, Acquisition Marketing Resume

  • Relevant and progressively more responsible experience within a marketing-driven organization
  • Create effective marketing assets that ensure the mass-affluent message is distributed across channels and to targeted audiences
  • Experience leading a team would be an asset
  • Strong ability to work cross-functionally, lead project teams and influence decision-making at various levels of the organization
  • Experience with Paid Search
3

Experience For Manager, Acquisition Marketing Resume

  • Lead the full consolidation and reporting on all owned and paid media efforts, and streamline reporting including dashboards of main performance KPI’s
  • Understanding of Quality Score and strategies to leverage obtaining a higher Quality Score
  • Understanding of various KPI’s and targets like CPA/ROAS/ROI/LTV
  • Understanding of additional ad extensions such as image extensions & call out extensions
  • Understanding of various campaign/ad group and keyword segmentation strategies
  • Understanding of additional ad extensions such as image extensions
  • Delivering a data and insight-driven approach to our activity
  • Work with the wider marketing team to ensure alignment of the overall marketing plan including campaign mechanics, messaging, media, promotions and timings
  • Reviews partners’ landing page content, program listing, program copy, form submissions to satisfy marketing operations and editorial requirements
4

Experience For Director of Acquisition Marketing Resume

  • Maintain content marketing plan and schedule, partnering closely with sales and marketing
  • Use Paid Search Editor tools to enable trafficking and uploading events
  • Self-starter, proactive and resourceful in carrying out work assignments and following through
  • Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing
  • Contribute to customer segmentation development and hold accountability for aligning marketing efforts to segmentation objectives
5

Experience For Acquisition Marketing Senior Program Manager Resume

  • Be the local SPOC for managing and maintaining the prospect journey pages on website
  • Assist in the management of day-to-day execution of the HD Paid Search campaigns for top selling EA video games in the North American and European markets
  • Compile reports and analysis on program performance and progress highlighting opportunities to optimize and grow paid search campaigns
  • Implementation of various optimization strategies and proven demonstration to optimize around various ROI targets on a regular basis to ensure campaigns is efficient and cost effective
  • Expert knowledge of Google Adwords, Bing Adcenter
  • Develop highly efficient series of paid advertising campaigns to generate awareness and elevate the company’s status within the right audience
6

Experience For Acquisition Marketing Executive Resume

  • Proficient in paid media platforms such as AdWords, Google Analytics, Facebook Business Manager, Omniture, 3rd party Mobile App Tracking platforms,
  • Work closely with Brand and Advertising team to define Morgan Stanley’s
  • Develop creative, content assets and landing pages in support of leads generation campaigns and execution when needed
  • Work with the Acquisition Marketing Manager to track and analyze data
  • Manage the end to end 4P marketing strategy their respective segments
  • Partner with product and marketing and New Product introduction teams on new product introductions
  • A passion for video games!
7

Experience For Director, Acquisition & Marketing Resume

  • Knowledge of sales data systems and the ability to run queries would also be considered an asset
  • Lead a project team and manage multiple projects
  • Financial & Business Case acumen - knowledge and experience of budgets and financial forecasting and the ability to interpret financial information and understand implications
  • Ensure that Nine West Group’s products and brands are well represented, that appropriate promotions are developed and placed, and that all opportunities for growth are identified and executed with precision. Monitor for compliance and fraud
  • Facebook & Twitter campaign management & reporting, including hyper-focus on LTV and ROI
  • Team with Acquisition Manager & Campaign Strategist to drive the strategy, execution, and analysis across EA’s mobile portfolio
  • Collaborate with design teams to set strategy for campaign creative
  • Strong quantitative, analytical and problem solving skills with a passion for gaining customer insights and translating insights into effective marketing initiatives
  • A passion for gaming!
8

Experience For Acquisition Marketing Coordinator Resume

  • A high level of collaboration with Product Management, Marketing Communications, Sales Channels, and Marketing Implementation teams to execute campaigns to achieve Bell Aliant’s Acquisition targets
  • Assist project management for all creative production of digital campaign assets by ModCloth’s in-house design team
  • At least a year of hands-on management of CPC campaigns (paid social, paid search, CSE, display)
  • Develop and plan marketing promotions that effectively utilize owned and paid media assets to drive WWE fans (including visitors to WWE.com, WWE’s social pages, and the WWE App) to subscribe to WWE Network
  • Manage the day-to-day activities of the WWE Network media campaign which includes working with our agency of record on paid media promotions, and our internal digital content teams to maximize the utilization and effectiveness of WWE’s owned media channels
  • Understanding of Facebook’s (and other Social platforms) paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
  • Own and drive the digital marketing strategy for TSL’s overall customer acquisition plan
  • Work with the rest of the team to ensure we’re on track to achieve budgeted growth goals in both the short and longer-term
  • Monitor and report affiliate infringements, fraud or other legal concerns and violations of search engines’ terms and conditions
9

Experience For VP, Acquisition Marketing Resume

  • Leverage data/analytics to continuously improve and make sound business decisions, but know how to make the call when all the data isn’t there
  • Deeply analytical and numbers focused; ability to see patterns in data and dig into tables and spreadsheets to find opportunities and insights,
  • Agility, process oriented, highly motivated, and able to work on multiple projects and tasks in a fast-paced environment
  • Highly proficient in data management and analytics tools like SQL, Microsoft Excel and Google Analytics
  • Deeply analytical and numbers focused; ability to see patterns in data and dig into tables and spreadsheets to find opportunities and insights
  • Align Sprint’s national acquisition marketing strategy with our sales channels. Where necessary, modify the national strategy to work within our sales channels
  • Drive new account growth and gain profitable share of the non rewards credit card category. Channels include: Digital (affiliates and Chase owned) and Retail
10

Experience For Director Business Acquisition Marketing Resume

  • Work closely with the Acquisition COE to define and execute acquisition campaigns to drive portfolio growth
  • Partner with Pricing and Risk teams to manage new acquisition pricing initiatives and drive customer engagement through early month on book tactics such as balance transfers, line increases
  • Telecom experience would be considered an asset
  • Manage the budget with focus on expense optimization and identification of operational efficiencies
  • Develops strategic approach to acquiring prospects and partners with Senior Manager/Manager and Director to ensure that it’s consistent with other acquisition initiatives

List of Typical Skills For an Acquisition Marketing Resume

1

Skills For Acquisition Marketing Specialist Resume

  • Excellent working relationship with product management, marketing, partner success, and customer experience teams
  • Maintain updated target market and advisor data to ensure IBS sales communicates effectively, efficiently, and in accordance with corporate policy
  • Building effective relationships with stakeholders and partners
  • Experience of using R or similar tools for data analysis and statistical modelling as well as structuring, transforming and visualizing big data
  • Demonstrated cohesive end-to-end thinking in defining, creating and executing marketing campaigns
  • Experience of all aspects of campaign management including planning/testing, creative development and ongoing optimization
  • Five or more years’ experience managing multiple marketing relating projects in a deadline driven environment
  • 6 – 7+ years’ experience planning and executing strategic direct mail marketing campaigns
  • Experience working in direct marketing or advertising agency
2

Skills For Senior Manager, Acquisition Marketing Resume

  • Experience driving strategy and executing marketing programs (preferably in large organizations)
  • Experience executing marketing programs, preferably B2B and B2C
  • Experience of Search Engine Marketing or other PPC style marketing partners
  • Experience working within marketing program management
  • Professional experience in managing Acquisition/Growth marketing activities
  • Three or more years’ experience directly supporting an Institutional Sales Team at a Retirement Services organization including finals presentations
3

Skills For Manager, Acquisition Marketing Resume

  • Experience working with multicultural and cross-functional marketing teams across different locations / time zones
  • Experience administering cost per acquisition programs such as affiliate marketing
  • Experience in creating and working to key performance indicators for online channels is desirable
  • Experience with creative briefing and understanding of asset creation processes
  • Experience with a/b and multivariate testing for landing page and creative with the ability to execute on results
  • Continually test & optimize campaigns to maximize effectiveness and conversions using multi-variate and A/B testing models
  • Experience in mobile app marketing or media buying ideal
  • Proven track record of driving results with an intense focus on achieving both short and long term goals
4

Skills For Director of Acquisition Marketing Resume

  • Strategic & analytic orientation with a proven track record of decision making and problem solving based on analytics
  • A proven track record of successful customer marketing in a digital or gaming business
  • Work closely with the business units to define the service offerings, packaging, and pricing to meet our customer experience and business objectives
  • Experience with search marketing and SEO
  • Experience of working at campaign executive level
  • 5 – 7+ years’ experience in digital/mobile marketing
5

Skills For Acquisition Marketing Senior Program Manager Resume

  • Similar marketing experience
  • Experience with CRM (Salesforce.com) and Marketing Automation (HubSpot) required
  • Experience with account-based marketing strategy and tactics
  • Consumer and digital marketing experience, preferably within subscription service organizations
  • Digital marketing and customer acquisition experience
6

Skills For Acquisition Marketing Executive Resume

  • Direct Response / performance marketing experience across a range of digital channels
  • Experience managing to a return on ad spend goal is essential
  • Experience using web analytics packages such as Google Analytics or Coremetrics
  • Experience interpreting data to tell a story
  • Understand invoicing processes and have good sense of urgency around purchase order management
  • Progressive consumer acquisition marketing experience, preferably in Retirement Plan Services
  • Strong understanding of product technology
7

Skills For Director, Acquisition & Marketing Resume

  • Internet, eCommerce experience in a global capacity
  • Understand customer needs better than customers do; demonstrate customer centric judgment
  • Experience with MS Office Suite – primarily Excel & PowerPoint
  • Experience of basic budget management
  • Eight or more years’ experience in a Marketing or Communications role at a Financial Services organization
8

Skills For Acquisition Marketing Coordinator Resume

  • A strong sense of responsibility, Self-motivation and ownership
  • Project Management experience/PMP designation is desired
  • Strong grasp of the overall digital marketing ecosystem and the role that programmatic media (e.g. Facebook, YouTube, DBM) play within
  • Proven ability to partner cross-functionally and influence outcomes without direct reporting lines
  • Experience working with a consumer Internet subscription business
  • High attention to detail, balanced highly analytical and creative skill set, and the ability to make data-driven decisions
  • Experience with or significant exposure to programmatic media
9

Skills For VP, Acquisition Marketing Resume

  • Experience with Paid Search
  • Manage multiple projects, to prioritize, and to meet tight deadlines in a fast-paced environment
  • Multi-channel marketing communications experience e.g. Edm, dm, Social, Media, PPC etc
  • Experience marketing in the insurance industry
  • Progressive experience in online marketing, ideally in an e-commerce company or startup
  • Multi-channel experience; direct mail, email, print, digital, etc
  • Solid understanding of Sitelinks, Optimization and implementation
  • Demonstrated ability to lead a multi-level team and guide and mentor employees into leadership roles
10

Skills For Director Business Acquisition Marketing Resume

  • Experience in fast-paced, data-driven organization required
  • Performance/direct response experience,
  • Work independently, be self-motivated and results-oriented but still be an excellent team player
  • Thrive in a fast paced, entrepreneurial, high-energy environment that requires one to multi-task and implement high priority initiatives
  • Planning, measuring and reviewing all acquisition marketing, working with the marketing team and product owners
  • Designing, creating and launching marketing campaigns to align with ongoing promotions/new products and on-going communication efforts
  • Developing and implementing acquisition marketing strategy across the range of gaming products
  • Leading and managing the acquisition marketing team
  • Working understanding of demand funnel stages

List of Typical Responsibilities For an Acquisition Marketing Resume

1

Responsibilities For Acquisition Marketing Specialist Resume

  • Very strong execution skills and ability to drive tight project management
  • Japanese native, Outstanding written & verbal communication skills in English
  • Deep experience developing and executing marketing strategies to grow new customer acquisition
  • Marketing experience in a business-to-consumer environment, passion for promotional marketing to drive topline business growth
  • Self-starter with demonstrated ability to drive results independently while managing multiple projects
  • Work closely with agencies to measure and optimize campaign effectiveness, using a test and learn approach to maximize ROI
  • Graduate with at least 2 year work experience, preferable in a digital acquisition / marketing role
2

Responsibilities For Senior Manager, Acquisition Marketing Resume

  • Developing and executing a multi-pronged strategy to increase customer lifetime value as the company significantly grows its prepaid product
  • Creating project request tickets in the internal system to receive reporting and analysis from internal teams
  • Foster new marketing channel and tactic exploration by working closely with programmatic marketing peers to implement tests and scaling tactics
  • Upervising, coaching, and mentoring a team of direct reports
  • History of driving and executing an agenda in a complex/matrixed organization
  • Strength of driving integrated marketing programs cross- functionally and in multi-channel environment from inception to execution
  • Entrepreneurial self-starter that has built a new capability from the ground up and gets excited about rolling up their sleeves and digging into the work
  • Collaborate with designers and copywriters to produce high-performing ad and landing page creative
3

Responsibilities For Manager, Acquisition Marketing Resume

  • Program & QA test campaign landing pages on a monthly basis to identify any issues in a client transacting online
  • Collaborate with web team for landing page development to various campaigns to ensure proper campaign tracking
  • Analyze and refine marketing programs
  • Drive go-to-market execution for new products as needed, partnering closely with cross-functional teams for successful execution
  • Continually form hypotheses and test: audiences, channel-specific tactics, bidding strategies, imagery, video content, copy, product betas, and new channels
  • Knowledge of digital marketing tools and how to build a Media campaign
  • Benchmark Amazon Video’s selection to other players in the segment and propose ways to increase our selection of movies and TV content
4

Responsibilities For Director of Acquisition Marketing Resume

  • Manage Audible Canada’s Amazon Associates program
  • Develop, execute, measure and optimize acquisition marketing programs, including communication across direct mail, email, social, Webinars, advisor center and the product experience
  • Influence key partners (sponsors, providers, etc.) to continuously improve our communications and strategic programs
  • Create memorable engagements that inspire clients to seek a better financial future
  • Member of a core Digital Acquisition Marketing team responsible for the management and optimization of digital campaigns responsible for driving customer acquisition
  • Supports the creative strategy and testing roadmap across Paid Search, Landing Pages, Display, Social, Aggregators and Affiliates
  • Participates in complex projects that with cross-functional impact and visibility
  • Partner with sales leaders on internal sales competitions that drive incremental sales. Work cross-functionally with internal communications, sales, & agency partners to create program, report on results monthly and manage logistics for winners. Coordinate closely with field communications leads to ensure buy-in across the organization
  • Manage relationships and programs to drive incremental sales and product adoption. Coordinate with HQ and field operations, engineering and product teams, among others, to negotiate and build solutions
5

Responsibilities For Acquisition Marketing Senior Program Manager Resume

  • Swiss, EU (27) or Valid Swiss Work Permit
  • Develop sales growth plans with a fact-based approach of competitive analysis, customer segmentation, market attractiveness and product positioning, financial analysis, external and execution risks, potential impact and scenario planning, resource requirements and pricing guidelines
  • Work closely with the Head of Product to define and deliver new product offerings; ensure product development priorities are aligned with business and market requirements
  • Develop growth strategies and tactics for the portfolio of products and services to drive near-term and long-term profitability
  • Identify and build the necessary core capabilities to deliver against strategies and opportunities as appropriate
  • Provide oversight and direction to agency and vendor partners and ultimately hold accountability for their performance
6

Responsibilities For Acquisition Marketing Executive Resume

  • Innovate and implement tactics that deliver messaging through newer platforms, e.g. mobile platforms, video, social media to increase volume while preserving efficiency
  • Responsible for the effective allocation and use of the marketing budget and growing marketing spend
  • Kiosk Marketing activities – designing, negotiations, implementation and maintenance
  • Work with internal Review Board stakeholders to approve marketing claims being used in creative work
  • Authority and responsibility for major strategic marketing decisions with 2-3 year implications
  • Coordinate SEO for our international sites, including Copart UK, Copart Canada, and Copart Middle East. Tasks include
  • Acquisition Stock inventory management and printing of Welcome Packs, Forms, MIDs etc
  • Help to evolve messaging across all channels both digital and offline that drive most efficient customer acquisition
  • Monitor competitor activities / developments in the industry and work with the marketing team to define responses to competitor activities where appropriate
7

Responsibilities For Director, Acquisition & Marketing Resume

  • Manage team of functional professionals as well as complex agency relationship(s)
  • Execution and delivery of acquisition related marketing activities planned throughout the year. E.g. new product launches, tactical campaigns, partnerships, kiosk etc
  • Be responsible for the day-to-day management of creative agencies and their delivery
  • Follow a monthly internal review of acquisition collaterals to ensure accuracy of content
  • Explore a Multi – channel approach to drive acquisition.(Social, Self-serve kiosk Media, PPC, edm etc.)
  • Report results and insights to offer recommendations to key stakeholders of how best to improve performance
  • Develop and manage relationships with key stakeholders (i.e. product, digital team, IMH stakeholders etc)
8

Responsibilities For Acquisition Marketing Coordinator Resume

  • Deliver cutting-edge marketing analytics projects across regions and channels, providing data driven decision support to Acquisition Marketing leadership, as well as regional marketing teams
  • Become an expert in marketing and customer data, developing our understanding of the role of Acquisition Marketing channels in new customer acquisition, and the impact of marketing activities on customer behaviour
  • Assist with the set-up and measurement of testing programmes designed to understand the return on investment from marketing activities across channels, and make recommendations for customer targeting, and optimization of spend across channels
  • Collaborate with other functional teams e.g. Finance and Product, to understand the impact of analysis across multiple groups within the business, as well as working closely with other members of the Analytics team, to share expertise and best practice
  • Help execute and manage lead generation activities across multiple channels including IDG’s blog, IDG.com, paid social, display and email
  • Manage and convert leads in Salesforce
  • Develop and flawlessly execute programs and campaigns that drive increased sales with an eye on Net growth and revenue growth
  • Partner with the channel team, Marcom, IMS and other partners to drive acquisition within their segments
9

Responsibilities For VP, Acquisition Marketing Resume

  • Lead the strategy on their respective segments
  • Weekly review of results with the BRS executive team
  • Management and leadership of direct reports
  • Quantify and analyze customer data and provide meaningful insights along with recommendations
  • Highly organized and detail-oriented with the ability to manage multiple projects under tight timelines
10

Responsibilities For Director Business Acquisition Marketing Resume

  • Identify and support strategies and oversee all aspects of creation and execution of materials for off-line and on-line acquisition programs to efficiently increase lead and sales volume
  • Track lead generation; oversee the development of results reporting and analysis
  • Oversee agency partners that assist with campaign development, management and reporting
  • Identify and develop lead nurture strategies
  • Identify/Support strategies and test plans
  • Work across divisions to develop, maintain and grow awareness and acquisition programs
  • Responsible for a multi-million dollar annual budget, including the management of monthly spend, setting annual KPI and targets, quarterly forecasting against acquisition and revenue goals, and weekly/monthly reporting
  • Deep understanding of marketing attribution modeling, as well as a core understanding of how different marketing channels complement each other
  • Independently perform daily bid, budget, and creative optimization while monitoring and reporting out on trends in key performance metrics

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