Consumer Marketing Resume Sample

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Belle Schulist
332 Elvie Underpass,  New York, NY
+1 (555) 724 8490

Work Experience

Consumer Marketing Director
11/2015 - PRESENT
Philadelphia, PA
  • Functioning as the client’s sparring partner on strategy and communication
  • To be seen as ‘THE’ leading online property/real estate portal in Thailand
  • A consumer hero
  • A leader in technological innovation
  • A thought and/or opinion leader in the real estate market
  • An employer of choice
  • Marketing ROI – Adept at a full range of marketing measurements tools to focus spending allocation and evaluating success. Demonstrates that executed programs build brand equity
Consumer Marketing Analyst
03/2013 - 07/2015
Detroit, MI
  • Curious and driven to understand data, trends and diagnose gaps in performance
  • Works with business partners to understand upcoming initiatives and translate supporting marketing campaign strategy and tactics
  • Partners with Marketing Analyst to understand regular website traffic, performance, and trends
  • Partners with internal creative and external agencies and freelancers to develop creative marketing collateral
  • Ensures that marketing materials fit HomeStreet’s brand guidelines
  • Manages allocated marketing budget for paid marketing mediums and related vendors
  • Build pipeline of content marketing focused on advocacy and advisory
Consumer Marketing Intern
05/2008 - 10/2012
Chicago, IL
  • Experience in a combination of Market Research/Insights or Marketing Analytics and cross-functional Project Management
  • Proven experience moving insights to action within a complex organization
  • Understands and can effectively work within a matrix environment
  • Identify new issues, trends and opportunities from data and tell the story in a concise way
  • Demonstrated experience navigating ambiguity and experience working within a matrixed environment
  • Healthcare industry knowledge and experience, and understanding or experience leading CX journey mapping or human-centered design initiatives are all desired, but not required
  • Strong empathy for the customer and a mindset that is customer-service oriented


Western International University
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong writing skills. Writes clearly and informatively. Edits work for spelling and grammar
  • Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity
  • Demonstrated ability to use data to influence decision making through excellent communication and presentation skill
  • Strong relationship development and written/verbal communication skills
  • Strong communication skills. Presents organized and thorough information and data appropriate for intended audience
  • Strong relationship management, communication, and interpersonal skills (high EQ and effective influencer)
  • Strong organizational skills and the ability to troubleshoot and provide successful resolutions

How to write Consumer Marketing Resume

Consumer Marketing role is responsible for travel, analytical, powerpoint, excel, digital, reporting, mac, marketing, access, teamwork.
To write great resume for consumer marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Consumer Marketing Resume

The section contact information is important in your consumer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Consumer Marketing Resume

The section work experience is an essential part of your consumer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Consumer Marketing resume experience can include:

  • Demonstrated experience growing a team in a fast-paced, ever-changing environment, with a track record of proven leadership and a collaborative mindset
  • Strong project management and digital skills
  • Proven consumer marketing experience across social media, digital marketing, advertising, CRM, Omni-channel and E/M commerce
  • Demonstrated track record of successfully setting direction for B2C marketing programs to drive strong demand along with market share growth
  • Pharmaceutical commercial experience, including 5+ years of marketing or product management experience
  • Relevant working experience, media research or data analysis experience

Education on a Consumer Marketing Resume

Make sure to make education a priority on your consumer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Consumer Marketing Resume

When listing skills on your consumer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical consumer marketing skills:

  • Strong penchant for driving revenue outcomes with excellent commercial acumen, problem solving, and analytical skills
  • Strong skills in relationship-building internally and externally, negotiation and ‘sell-in’, program management and presentation/communication
  • Excellent interpersonal, organisational, creative, and communications skills
  • Positive attitude, excellent verbal and written communication skills, willingness to take initiative, to pitch in as needed to provide support and resources
  • Ideally would have 3+ years experience in similar role in travel industry or related industry with transferable skills
  • Excellent time management skills, strategic thinker and a self-starter

List of Typical Experience For a Consumer Marketing Resume


Experience For Consumer Marketing Director Resume

  • Commercially-minded with project management skills and experience managing multiple tasks at once
  • Proficient computer technical skills with MS Office Suite, Excel, PowerPoint and Word
  • Proven experience in cross collaboration, dealing with strategic and challenges in highly matrixed organization with global and cross functional team
  • Proven track record of results, which demonstrated accountability for achieving shared goals
  • Mac skills would be an advantage, but not essential
  • Intermediate skills in MS-WORD, Excel and Access
  • Experience building integrated go-to-marketing strategies and marketing campaigns

Experience For Consumer Marketing Specialist Resume

  • Experienced in defining consumer marketing segments, messaging strategies, and digital channel execution for integrated programs
  • Experience in managing a wide range of marketing assets (education, promotions, PR, influencers, storytelling)
  • Digital marketing experience, with a preference for those working in the media industry
  • Successful track record in pharmaceutical marketing with 10+ years relevant experience with increasing job responsibilities
  • Plan, execute, release and analyse small marketing campaigns independently depending on personal skill set
  • Experience with managing external agency relationships
  • Consumer Marketing experience

Experience For VP, Consumer Marketing Resume

  • Work with third party research companies on ad-effectiveness studies of Facebook’s marketing campaigns
  • Experience using R, Matlab, or similar statistical packages
  • Experience using SQL and/or Hive
  • Experience in developing Digital & Social Media strategy is an advantage
  • Ensure that all key strategies are aligned with HCP and Payer target efforts and broader portfolio priorities

Experience For Consumer Marketing Intern Resume

  • Research/market segmentation experience
  • Product launch experience is required
  • Grocery retail experience is beneficial
  • Developing Consumer on line/off line Marketing Campaigns that stimulate spend and drive loyalty and retention
  • Providing campaign performances and results in order to assess the impacts and relevance of the campaign and support management decisions
  • Assessing and interpret the results delivered by team members and/or stakeholders based on service levels and objectives
  • Outstanding communicator, who is fluent in English (written and spoken). French language an asset

Experience For Head of Consumer Marketing Resume

  • Support specific channel campaigns and take care of continuous performance reporting, working with Marketing Analytics
  • Owns, develops and manages the advertising and promotions budget, expanding joint funding opportunities with Lenovo key alliance partners
  • Develop and direct strategies to create a new marketing playbook and design a new team structure to meet today’s changing media landscape
  • Track record in developing and maintaining a premium brand
  • Responsible for reporting and measurement of B2C marketing strategies and tactics
  • Solicits feedback on development and execution of marketing plan; provide input to senior management, regarding improvements, process changes

Experience For Manager, Global Consumer Marketing Resume

  • Work with global team to increase contactable database size, database cleansing and develop contact strategies, including contests
  • Work closely with our global and regional creative and content teams to deliver outstanding marketing material
  • Be performance focussed – managing plans and activity that contribute towards the goal of hitting targets
  • Proactively communicate and inform organization and teams on upcoming consumer marketing activity
  • Collaborate with departmental teams as appropriate to identify and develop new and existing products and consumer marketing campaigns to drive sales
  • Support and manage regular results to the correspondent business units and make sure that the marketing team is working well together
  • Participate in brainstorming the creation of concepts for multi-channel marketing campaigns
  • Assist in creating booth graphics for tradeshow needs (Licensing Show, BLE, Roadshows, Toy Fair)
  • Accurately manage budget/Marketing expenses according to budget objectives

Experience For Consumer Marketing Assistant Resume

  • Able to work in collaboration with multi-disciplinary and multi-cultural work teams in delivering at country level marketing efforts across diverse cultures
  • Develop and implement customer driven marketing plans and be accountable for driving plans through to implementation
  • Direct ownership for building the EMEA Consumer Marketing organization for Invisalign that follows the consumer journey from interest to purchase
  • Develop marketing partnerships and local initiatives to drive reach and revenues by working closely with Disney’s retail partners in-market
  • Responsible for Global Marketing collaboration for content marketing and digital media brand campaign
  • Responsible for developing targeted segment communication, personalization and testing strategy and recommendations
  • Understands consumer marketing, eCommerce, digital marketing, and global business organizations

Experience For Consumer Marketing Director, Germany Resume

  • Work with global team to increase contactable database size, database cleansing and develop contact strategies, including competitions
  • Support Director of Marketing to deliver ambitious marketing strategy
  • Proactively communicate and inform organisation and teams on upcoming consumer marketing activity
  • Collaborate with departmental teams as appropriate to identify and develop new and exisiting products and consumer marketing campaigns to drive sales
  • Coordinates all newspaper insertion contracts and assists with establishing mailing areas for coupon books and other direct mail pieces
  • Player-coach who models the right habits and is comfortable advising and mentoring broad range of colleagues
  • Drive the leadership, direction and development of Spotify’s consumer marketing strategy, plans and execution in Canada

Experience For Senior Analyst, Consumer Marketing Resume

  • Oversee BTN’s social and digital media strategy as it relates to promoting the network - serve as the liaison between marketing, communications, programming and production and digital media to develop the strategy for BTN’s use of social and digital media
  • Experience in developing collateral and in product education to support product launches and other initiatives
  • Co-marketing and partnerships experience
  • Experience marketing to non-U.S. audiences
  • Coordinate the marketing and sales strategy for the Insider program
  • Oversee product marketing team in the development and launch of new products the team of PMMs responsible for Instagram’s core product narrative
  • Advises and serves as a marketing resource to the management teams of Retail, Cards, Mortgage, and Wealth Management divisions
  • Develop partnerships with relevant societies and organisations, including tourist boards
  • Work on all regional Direct Mail fulfilment, and mailing strategy

Experience For Digital Consumer Marketing Executive Resume

  • Work alongside Trade Marketing and PR teams to ensure integrated approach
  • Maintain a close working relationship with our global teams, to achieve strategic goals
  • A team player – who is looking for a company that invests heavily in its people
  • Provide leadership, vision, and expertise for consumer marketing campaigns
  • Continually evaluate marketing strategies to ensure brand, product awareness and market penetration targets are exceeded
  • Support development of Marketing strategy for seasonal Retail, Deals & Verticals Campaigns
  • Brief external agency and run some smaller campaign completely including performance analysis once completed

List of Typical Skills For a Consumer Marketing Resume


Skills For Consumer Marketing Director Resume

  • More than 12 years of work experiences in leadership and people management in Retail & FMCG marketing company with strong emphasis of consumer marketing
  • Organizational, teamwork & influencing skills
  • Experience of pharmaceutical marketing experience
  • Strong digital marketing and social media management experience
  • Strong work ethic and strong core values (honesty, integrity, creativity)
  • Proven leadership in a global/matrixed business environment. Experience with managing product development, creative and communications functions
  • Experienced in planning and managing a diverse media mix with direct responsibility for setting and maintaining a large consumer spend budget
  • Experience working with Advertising agencies in Communication Development and Brand Equity understanding / measurement
  • Experience managing a marketing team consisting of 10+ members

Skills For Consumer Marketing Specialist Resume

  • Experience in managing campaigns using a variety of marketing and communications methods
  • Experience in Consumer Marketing and/or the coordination of Customer Marketing activities
  • Experience in Advertising, Direct / Digital Marketing, and Social Media
  • Experience leading B2C marketing organizations
  • Experience driving and influencing internal and external relationships with organizations as a thought leader
  • Adopt a customer-oriented attitude by maintaining professional relationships and offering an excellent service
  • Experience in highly creative, fast-paced & complex marketing environment
  • A leader with excellent marketing and creative abilities and judgment
  • Proven track record of providing strategic and creative direction

Skills For VP, Consumer Marketing Resume

  • Ideally 5+ years experience in marketing (with a focus on digital) on either client or agency side
  • Demonstrated use of analytics, metrics, and benchmarking to drive decisions
  • Highly analytical mindset with a ROI-focused approach to marketing investments with strong business and financial acumen
  • Experience in data-driven planning and execution that consistently drive results
  • Drive planning and execution of the consumer experience driven national events

Skills For Consumer Marketing Intern Resume

  • Experience and track record of developing digital platforms for consumers
  • Direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services
  • Consumer marketing experience
  • Experience aligning quantitative and qualitative insights into segment definition and consumer value proposition
  • Demonstrated proficiency in online advertising platforms, strategies and tactics, metrics, terminology, industry best practices and trends
  • Experience in the layout and design of advertising material would be beneficial
  • Experience with both Qualitative and Quantitative state of the art research methodologies
  • Experience in vitamins / supplements or healthcare category

Skills For Head of Consumer Marketing Resume

  • Strong Fluency in Windows applications and Microsoft Office programs such as Word, Excel, PowerPoint, Access
  • Sales experience (pharmaceutical or other life sciences products)
  • Proven track record as a top performer within a multi-cultural environment
  • Proven success in the creation and socialization of brand strategies
  • Experience with a range of research methodologies and the ability to interpret this data
  • Strong knowledge of industry trends in new media and digital

Skills For Manager, Global Consumer Marketing Resume

  • Demonstrated sustainable success in previous roles
  • Evaluate end-to-end customer experience across multiple channels (mobile, web, social, and strategic partners) and turn learnings into actionable next steps
  • Proven track record in engaging consumers through social/digital channels
  • Experience with managing complex relationships across a matrixed organization
  • Experience in Marketing, preferably for retail or agency
  • Writing and reviewing meeting notes, proofing and printing marketing recaps, mailing photocopying/scanning
  • Working knowledge of Database, Campaign Tracking, and/or Measurement Reporting tools
  • Monitoring, evaluating and reporting of results to build learnings to apply to future activity

Skills For Consumer Marketing Assistant Resume

  • Monitoring, evaluating and reporting results to build learnings to apply to future activity
  • Supervising responsibility for our Marketing Coordinator
  • Working knowledge of advertising and grocery products is helpful
  • Understanding of Customer Relationship Management and Business Intelligence systems
  • Proofing of Creative and approval process
  • Outstanding communicator, who is fluent in English (spoken and written)
  • Outstanding communicator, who is fluent in English (written and spoken)
  • Guide others by giving clear instructions and by tracking and adjusting of their results according to the objectives and available resources

Skills For Consumer Marketing Director, Germany Resume

  • Manage basic finances, including budget monitoring, planning and invoicing
  • Track record in creating, launching and implementing campaigns across multiple platforms
  • Deep expertise managing all core functions in marketing with specific focus on performance marketing: consumer acquisition, conversion and retention
  • Build marketing capabilities through actively providing performance management, career coaching and talent development
  • Assists in developing and managing consumer marketing programs
  • Manages controls, approval tracking, and policies for regulatory requirements, risk, and compliance purposes. Responsible for writing and/or updating policies

Skills For Senior Analyst, Consumer Marketing Resume

  • Support Marketing Director in delivering ambitious Direct Marketing strategy
  • Responsible for developing global segment playbooks by region including segment definition, messaging and channel execution
  • Familiarity with interpreting BASES concept testing results
  • Generate insights and develop differentiated brands, including patient messaging
  • Work with National Creative & Media teams to assist with TV, radio & digital marketing planning and execution

Skills For Digital Consumer Marketing Executive Resume

  • Work with the Brand President and E-commerce to maximize the contribution of social/digital marketing to the MAC marketing ecosystem
  • Govern Brand online marketing. Drive the development of innovative global online marketing programs and capabilities
  • Track record of proactively establishing and following through on commitments
  • Current enrollment in a local 2 or 4-year marketing program (Analytics, Advertising, Business Communications, etc)
  • Interested in pursuing a career in Marketing
  • Forecast, measure and report on results of marketing efforts, assessing results against relevant KPIs/goals
  • Develop and execute on a brand relevant marketing calendar translating that calendar into actionable and detailed cross-team briefs as required

List of Typical Responsibilities For a Consumer Marketing Resume


Responsibilities For Consumer Marketing Director Resume

  • Creative, resourceful with strong analytical skills and consulting mindset with the ability to manage projects effectively
  • Previous and proven effective personnel management experience required
  • Excellent interpersonal skills to handle contacts with discretion, independent judgment, and diplomacy
  • Advanced skills in leading and managing agencies
  • Leverages key dashboards and reports to metrics to track and to optimize campaign effectiveness, program-level effectiveness, and lead performance

Responsibilities For Consumer Marketing Specialist Resume

  • Demonstrates consumer centricity and curiosity as well as passion for personalized consumer experiences
  • Demonstrates strong ability to lead cross-functional and cross-regional partners through influence
  • Intermediate skills in MS-Word, Excel, and Access
  • Communicate effectively by telephone and provide a high level of customer service
  • Preferably 3 years marketing experience with an advertising or media agency
  • Excellent, consistent, self motivated follow through on every project
  • Experience in similar role, ideally B2C marketing in travel industry in Europe

Responsibilities For VP, Consumer Marketing Resume

  • Digital marketing and social media experience preferably within the Financial industry
  • Experienced in managing multiple agencies
  • Advanced knowledge and experience in digital and social marketing
  • Experience in an international business environment in the field of consumer marketing or product management
  • Proven ability to work independently and interact with various levels of complex stakeholders
  • Grocery retail experience beneficial

Responsibilities For Consumer Marketing Intern Resume

  • Work with market research to develop and execute research needed to validate programs, inform investment decisions and ongoing KPI measurement
  • Significant experience and passion for Mobile and Web technologies
  • 2) Responsible of managing end to end Direct to Consumer Marketing initiatives for the assigned product categories primarily leveraging Digital channels
  • Develop strategies and tactics for driving customer relationships, optimizing data capture and growing product and subscription revenue
  • Develop creative briefs, providing member positioning, as well as copy and design direction to creative staff
  • Maintain an up to date database, develop contact strategies, including contests on regional direct mail fulfilment, and mailing strategy

Responsibilities For Head of Consumer Marketing Resume

  • Execute 360° marketing/engagement efforts, collaborating with internal and external teams to achieve revenue and engagement goals
  • Gain alignment/commitment with business leaders on marketing strategies/initiatives
  • Develop communications strategy and campaign plan, including test strategies to maximize response
  • Determine timing and frequency for optimal engagement and member satisfaction
  • Lead and coordinate consumer research required to gain member insights to inform the business and associated member marketing outreach
  • Build partnerships with relevant organisations, including tourist boards together with the Trade and PR team to ensure integrated approach
  • Collaborate with global regional creative and content teams to increase contact database, deliver marketing materials and achieve strategic goals
  • Defines the overall segment go-to-market strategy and plan for the Consumer Marketing team
  • Partners with Demand Center to establish key messages, copy, etc. to best execute marketing communications

Responsibilities For Manager, Global Consumer Marketing Resume

  • Works within Crocs’ DMP to build and size audiences using 1st, 2nd and 3rd Party data
  • Responsible for coordinating with internal teams to gather consumer insights for defined audiences
  • Set up strategic plan for digital and social media analytics and provide regular reports on BTN’s progress
  • Design and conduct in-depth standard and custom research studies for Facebook’s own consumer-facing marketing campaigns leveraging internal survey and data analysis tools
  • Work in collectively with all RSM’s, LSM's and Director's to coordinate, implement and manage the Insiders program
  • Execution and management of marketing campaigns campaigns for NYT’s core and new products, across all channels including onsite, email and external channels, desktop and mobile

Responsibilities For Consumer Marketing Assistant Resume

  • Experience in B2C digital marketing
  • Develop digital and social media strategy for promotion of channel priorities. Work with Disney’s Interactive team for integration into the larger digital franchise strategy. Work with assigned digital agencies to develop content plans & monitor performance
  • Manage Men’s Grooming category reporting to Director of Cosmetics: initiate program based on brand strategy, market feedback, competitive environment and drive development in partnership with GBSC, PD, Packaging, Creative
  • Experience in ad tech companies and/or consumer media
  • Collaborate with all consumer sales managers to coordinate, implement and manage the Insider program
  • Work across a matrixed organization and get things done
  • Attentive to detail and able to meet and enforce deadlines
  • Drive subscription conversions among The Times’s global audience on its site and via its registered user email list. Work here includes appropriately representing the brand, communicating the relevance of its content to the target audience, and tailoring the offer for maximum starts and lifetime value

Responsibilities For Consumer Marketing Director, Germany Resume

  • Optimize a marketing budget among several external marketing channels like social media and paid search. Ensure each channel’s productivity is maximized for subscriber acquisition and profitability
  • Manage a set of communication and operational activities that cascades international marketing’s activities to other internal departments. This includes sharing expense and sales forecasts with Finance, campaign details with Operations and Customer Care, and creative requests with Marketing Services
  • Participate in cross-departmental projects and updates that enable our international marketing to capitalize on colleagues’ learnings; that share international wins for others’ benefit; and that ensure International’s needs are represented in broader Consumer Marketing initiatives
  • A proven portfolio of innovative marketing experience
  • Work in an environment where flexibility, collaboration, creativity and fast execution are required
  • Lead’s Consumer Marketing efforts. These efforts include building awareness for, co-marketing with partners, and the promotion of FB products and tactics designed to connect the 2/3rds of the world who currently do not have access to the internet
  • Proven success partnering with Business Development, Sales and Partnerships organizations
  • A team player that enjoys collaborative working
  • A deep understanding of how communications can help drive revenue opportunities

Responsibilities For Senior Analyst, Consumer Marketing Resume

  • Actively manage the Consumer P and I (marketing budget). Manage agency scopes of work, PO’s, Agency Fees and OOP’s, talent payments, print production budget, etc. Work closely with finance manager to ensure proper billing systems in place
  • Manage Creative, Media AORs and other production vendors. Work closely with Agencies to develop and deploy integrated consumer communications plans. Understand how to develop content strategies and lead the agency to successfully meeting our key communications objectives
  • Provides guidance to direct manager during strategic planning and situation assessments
  • Assists with brand learning agenda and research plan development
  • Participates in strategic brand assessments
  • Assist the Sr. Manager in the planning and development of integrated campaigns that elevate the Levi’s brand through these market leading sub-brands; driving authentic heritage through Levi’s Vintage Clothing and progressive denim leadership through Levi’s Made & Crafted
  • Execute programs that drive brand and product relevance to new and existing Levi’s® consumers, and strategically position the Premium brands in the broader Levi’s ecosystem

Responsibilities For Digital Consumer Marketing Executive Resume

  • Be a creative marketing thinker and have the ability to drive agency and internal creative partners to innovate how Levi’s communicates with our consumers
  • Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography. Collaborate with Marketing Operations to define where LVC/LMC fit into the marketing go-to-market calendar. Socialize these tools with key internal teams and adapt/publish to all stakeholders
  • Understand the broader Levi’s financial plan and manage annual budgets covering all facets of the Global marketing program/activity. Facilitate the process between Finance, Marketing, agency partners, and vendors. Manage ongoing budget tracking, signed estimate, purchase orders, and invoices
  • 3) Coaching fellow data engineers and ultimately raising the bar of data engineering excellence across Amazon’s Consumer Marketing organizations
  • Oversee the usage of data and translate them into insights for targeting marketing

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