Senior Brand Resume Sample

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Fleta McGlynn
4405 Prohaska Points,  Detroit, MI
+1 (555) 154 4892

Work Experience

Senior Brand & Spoma Manager
07/2017 - PRESENT
Philadelphia, PA
  • Financial Skills: Ability to create and understand detail value chains, pricing models and understanding of commodity risk management. Ability to communicate complex financial and business planning concepts to management
  • Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
  • Brilliant Basics: macro forces & consumer behavior, financial & analytical rigor, brand architecture & positioning, end to end business models, portfolio choices, leverage category/corporate reputation/consumer for preference and growth, marketer in a digital world
  • Open Collaboration / Leadership: listens, negotiates & influences; collaborates to share & reapply learning, builds spirit of engagement, adapts through change
  • Architect of Ideas: promotes smart risk taking to maximize opportunities in real time, design thinking
  • Help identify future zeitgeist trends and how they might impact the apparel market and Levi’s (includes Denizen & Signature)
  • Prospect and sell Foursquare’s suite of ad products into ad agencies and top tier brands
Senior Brand & Campaign Manager
04/2011 - 02/2017
Dallas, TX
  • Help shape the development of Foursquare’s monetization strategy as we build and iterate different marketing strategies for brands
  • Evolves management discussions from ‘information exchange’ to ‘brand stewardship actions&#8217
  • Experience in management of significant FMCG brands
  • Translate Converse’s global seasonal creative direction to the North America region
  • Develop tools that support the region’s seasonal product initiatives, from internal milestone meetings to launch toolkits, tradeshow guidelines, media and energy events, and execution at retail
  • Champion innovation for the organization by identifying and developing new product opportunities in the natural channel and foodservice, looking at beverage landscape, meeting with suppliers, performing market research to identify where the right opportunities are for the Honest brand including ingredients, flavoring, packaging
  • Setting an innovation strategy and managing a portfolio of product concepts through the innovation process to launch in order to meet plan
  • Deciding and creating both annual and long-term new product launches for the organization
Senior Brand Insight Executive
10/2004 - 03/2011
Dallas, TX
  • Staying on top of trends and leveraging research to identify and conceptualize opportunities and new ideas
  • Working with both internal and external partners in the product and package innovation process including suppliers, R&D, Regulatory, Finance and Trademark
  • Leading cross-functional meetings on the development of new products
  • Accompanying the sales organization on sales calls to help sell the innovative product into our customers
  • Preparing selling information and materials to launch the product to the sales organization
  • Attending industry shows when needed to gather ideas, scope out opportunities, and identify sources
  • Manage the budget designated for innovation


Siena Heights University
1999 - 2003
Bachelor's Degree in Graphic Design

Professional Skills

  • Have strong collaboration and facilitation skills – the ability to bring the right people together
  • Experience architecting and developing enterprise-level, full-stack applications
  • Experience in managing external creative and media buying agencies
  • Utilise strong understanding of methodologies and where best to apply
  • Have experience in the main disciplines of marketing and communications, either client or agency would be an advantage
  • Headquarter / Customer Marketing experience
  • Strong relationships with Chicago-based advertising agencies and direct clients

How to write Senior Brand Resume

Senior Brand role is responsible for design, travel, insurance, research, compensation, retail, messaging, video, analysis, marketing.
To write great resume for senior brand job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Brand Resume

The section contact information is important in your senior brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Brand Resume

The section work experience is an essential part of your senior brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior brand position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Senior Brand resume experience can include:

  • First-class commercial and leadership capability, with a proven track record in operational and P&L accountable leadership roles
  • Understanding the needs of customers
  • Mentor junior and mid-level developers, coaching them to tackle more and more complex challenges and play a key role in increasing the team’s efficiency
  • In a client-facing roles, leading technical projects and implementations for enterprise-level clients
  • Deep understanding of the full marketing mix
  • Global renovation projects (constant development of our existing and growing portfolio)

Education on a Senior Brand Resume

Make sure to make education a priority on your senior brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Brand Resume

When listing skills on your senior brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical senior brand skills:

  • Own the delivery of the company’s quantitative brand tracking studies - from agency management, quality assurance and survey development through to the analysis of findings and delivery of insight across the business
  • Evidence of strong conceptual thinking/innovation - a track record of generating new ideas/concepts that challenge issues and agendas
  • Experience mentoring junior and mid-level engineers on best practices and development processes
  • Strong commercial awareness of P+L right through the value chain to consumer price, together with an understanding of all levers to drive Revenue and Profit
  • Experience of leading matrixed teams to shape and operationalise a plan and translate it into commercial growth levers
  • Have B2B and B2C experience gained in large organisations

List of Typical Skills For a Senior Brand Resume


Skills For Senior Brand & Spoma Manager Resume

  • Be able to cope with or drive change in a fast moving environment with varying workloads and pressures
  • Maintain an up-to-date understanding of value proposition development methodologies
  • Have worked in a modern marketing environment
  • Manage licensing relationships for non-beverage products under the Honest brand
  • Manage ad-hoc qualitative & quantitative research projects to provide customer and competitor insight to inform strategic decisions

Skills For Senior Brand & Campaign Manager Resume

  • Design projects, write briefs and sign off proposals, questionnaires and topic guides and attend fieldwork (where relevant)
  • Ensure projects are delivered on time and within specific budgets
  • Act as the Bureau’s Point of Contact (POC) for all IT equipment and service requests
  • Have worked in a matrix environment and managed relationships across levels
  • Help design and initiate culture change
  • Opportunity to work with our external creative agencies requires the ability to give concise direction and feedback
  • Aligning customer needs with relevant insurance solutions and translating them into compelling value propositions as well as anchoring internal culture to the proposition brand vision
  • Assessing the effectiveness of these value propositions and messaging strategies in the marketplace, and the fulfillment of the brand promise internally and for our customers

Skills For Senior Brand Leader, Director Resume

  • A doer getting hands dirty to get the job done
  • Comfortable with iMovie or Final Cut for video editing
  • For SBP – Flavor Sparkling ECAF
  • For ABP/Brand Planning - Countries
  • Global innovation projects (new NPD ideas in the innovation funnel)
  • Global brand and comms projects (FY19 comms)
  • A creator of innovation

Skills For Senior Brand Insight Executive Resume

  • A brand thinker and strategist
  • An inspiration and magnet for team workings
  • An entrepreneur to make things happen (quickly, but with rigour)
  • Manage and negotiate opportunities for international expansion within the Coca-Cola system
  • Successfully work with all other departments within Honest Tea and Coca-Cola, including VEB Sales, Water Tea Coffee group, Natural Sales, Marketing, Finance, Operations and Human Resources

Skills For Senior Brand Propositions Manager Resume

  • Prospect and sell Foursquare’s suite of ad products into ad agencies and top-tier brands
  • Develop an innovation pipeline for proprietary new beverages supporting the RTD strategy that provides industry leading and insight-driven solutions for future state beverage purchasing experiences. Lead specific innovation projects following the stage gate process from ideation through launch across RTD and Foodservice platforms
  • Create communication and execution plans in order to communicate consumer initiative concepts to Divisions/Bottlers/Customer. Collaborate with the Brand teams and bottlers in order to influence their business plans and decisions
  • Develop consumer brand and marketing strategies
  • Expertise in managing creative development across multiple channels
  • Expert knowledge of the front-end Javascript ecosystem (e.g. Angular, React, Redux, SCSS)

Skills For Senior Brand Innovation Manager Resume

  • Advanced knowledge of back-end, scaleable systems (e.g.: Java, Node.js)
  • Fluency in both relational (e.g.: MySQL) and non-relational databases (e.g.: Dynamo, Mongo, etc.)
  • Experience across at least three of the following functional areas: Trade Marketing (RGM/MS&P etc), brand management, customer management, category development, P&P and customer marketing
  • Understand local consumer insights coming from a different culture & language
  • Monthly performance tracking

Skills For Senior Brand & Innovation Manager Resume

  • Brazil renovation and innovation projects
  • Core Fruit Shoot renovation programme
  • New format innovation programmes
  • Work across multiple geographies and relate to people of different cultures/languages
  • Past qualitative moderation

Skills For Senior Brand Inspector Resume

  • Nam/Bots/Moz: estimated 50%
  • GB innovation projects
  • A campaign developer

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