Senior Brand Manager Resume Sample

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Leila Wolf
955 Pacocha Ports,  Chicago, IL
+1 (555) 964 9445

Work Experience

Senior Brand Manager
10/2017 - PRESENT
Chicago, IL
  • Prepares and analyze unit plans and reports
  • Balances facts with intuition to distill complex opportunities into compelling business cases
  • Measures financial and equity impact of investments and institutionalizes learnings
  • Deploys discipline and process to improve impact and speed to market
  • Mostly within the franchise unit
  • Execute short and identify long term innovation strategies to profitably capture consumer unmet needs
  • Develop and commercialize product & package innovation for immediate and long term implementation
  • Actively partner with technical, finance and commercial leadership to convert theory into pragmatic business solutions
  • Juggle: The ability to work on up to 4+ major projects at any one time and the sub-projects that go with that
Global Senior Brand Manager
05/2014 - 08/2017
Detroit, MI
  • Tools: To be able to use graphic Design tools across a variety of media (Mac), including InDesign, Illustrator, Photoshop, and AfterEffects
  • Creating an agreed upon articulation of each brand’s innovation strategy
  • Designing a long term (e.g. 5 year) multi-platform and multi-channel pipeline by brand
  • Driving the direction for technical COEs (e.g. R&D, packaging, etc.) to bring new technologies and/or new uses for existing technologies forward that would provide competitive advantage
  • Creating and executing a process to fill the pipeline with consumer vetted ideas
  • Provide each brand team with multiple validated innovation opportunities
  • Work with Director to foster our innovation culture
  • Provides direction to cross-functional team and vendor partners to ensure execution of all tactics are aligned to the brand’s strategic imperatives
  • Specific responsibilities include Alliance Management/ Operations/ QBR with distributor and specialty pharmacy, brand point for contracting strategy and execution, access/distribution point for salesforce, and develop promotional materials (print & digital)
Senior Brand Manager Germany
04/2007 - 02/2014
Houston, TX
  • Ensures that the tactical plans are well thought out by the agency partners to be successfully executed through various channels
  • Manages risk associated with promotional materials by working collaboratively and effectively within the PARC (medical/regulatory/legal) review process at TEVA
  • Coordinates activities with internal and external partners/vendors to support and ensure the effective implementation of tactics
  • Establishes clear and focused creative briefs, tactical development plans, execution plans and ROI reports
  • Results-focused, with examples to prove it
  • Pulse on health & wellness, food & beverage trends
  • Experience with Nielsen or IRI, Excel and PowerPoint


Lindenwood University - Belleville Campus
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • COMMUNICATION SKILLS: Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required
  • Developed Communications Skills, informal and formal, including interpersonal, high performance teaming skills and conflict management skills
  • Excellent project management and organizational skills, ability to prioritize multiple priorities and strong attention to detail
  • Strategic thinker with strong analytical and communication skills, excellent presentation skills. Ability to lead with persuasion/influencing for results
  • Strong interpersonal/communication skills; solid analytical skills; working knowledge of marketing and financial terms
  • Excellent project management skills and ability to manage multiple projects with effectively prioritizing workload and meeting deadlines
  • Very strong interpersonal skills with various stakeholders, ability to influence and people management skills

How to write Senior Brand Manager Resume

Senior Brand Manager role is responsible for analytical, leadership, strategic, marketing, interpersonal, business, presentation, brand, planning, english.
To write great resume for senior brand manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Brand Manager Resume

The section contact information is important in your senior brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Brand Manager Resume

The section work experience is an essential part of your senior brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior brand manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Senior Brand Manager resume experience can include:

  • Strong project management skills, including the ability to juggle multiple projects at one time, prioritize effectively, and to meet deadlines
  • Strong levels of commercial acumen and analytical skills with proven experience leading teams in a complex, matrix environment
  • Advanced skills and experience in developing business strategy and brand marketing plans based upon strong understanding of the Australian retail environment
  • Demonstrate strong technical marketing skills, knowledge of Brands and use of customer & consumer insights
  • Strong interpersonal and influencing skills and a proven track record of organisational ability & stakeholder management
  • Experience of selling strategies and business concepts to Senior management , good communication skills

Education on a Senior Brand Manager Resume

Make sure to make education a priority on your senior brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Brand Manager Resume

When listing skills on your senior brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical senior brand manager skills:

  • Effective interpersonal skills, relationship management skills & project management
  • Experience: At least 6-7 years experience with solid marketing experience in developing & executing strategy, brand building and P&L management
  • Excellent planning and organising skills to prioritise and manage activities and projects for best return on investment
  • Strong knowledge of marketing principles, as well as strong strategic and analytical skills
  • Strong project management, planning and delivery skills with confidence to make tough calls and to ruthlessly prioritise
  • Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines

List of Typical Experience For a Senior Brand Manager Resume


Experience For Global Senior Brand Manager Resume

  • Strong negotiation skills and experience in building strategic plans and developing new businesses
  • Strong analytical skills with a demonstrated aptitude turning data and information into actionable insights
  • Strong analytical skills including experience with financial models.
  • Strong analytical skills and be metric driven with experience in developing marketing metrics
  • Marketing experience within durable goods manufacturing B2B industry with prior experience in brand marketing or communications

Experience For Senior Brand Manager Germany Resume

  • Strong networker and proven leadership skills in cross functional work
  • Excellent writing skills and ability to be hands on in guiding, developing and editing brand guidelines to specific audiences and segments
  • Strong leadership skills with a focus on building winning teams, developing & coaching direct reports & fosters collaborative partnerships
  • Strong cross-functional working skills and able to deliver stretching results through others in matrix complex working situations
  • Demonstrated skill in building and leading strong cross-functional teams

Experience For Interim Senior Brand Manager Resume

  • Experience in consumer goods industry including marketing management; either a current SBM or equivalent with strong track record of delivery and achievement
  • Marketing experience and /or Project Management experience or relevant experience
  • Strong preference for experience with significant CPG Brands and FMCG (Fast Moving Consumer Goods)
  • Strong people management skills evolving into leadership
  • A drive for results with excellent planning skills
  • Strong experience on position of a Senior Brand Manager in FMCG business, proven with results
  • Brand Management experience, proven international experience, preferably in Middle East
  • Solid communications skills in English and Chinese

Experience For Area Senior Brand Manager Resume

  • Excellent communication skills and works well with all levels of people internally & externally
  • High level communication skill and presentation skills
  • Strong tactical and strategic marketing skills
  • Excellent influencing skills and ability to work across boundaries with a broad range of cross functional stakeholders
  • Highly effective communication / presentation writing / presentation skills

Experience For Regional Senior Brand Manager Resume

  • Good analysing skills and interest for strategic context
  • Strong analytical (numerical) skills, ability to quickly assess data from different sources
  • Good written and verbal communication skills: ability to craft a concise presentation from the salient facts and deliver with conviction
  • Excellent presentation and interpersonal skills coupled with a positive, energetic attitude
  • Experience leading integrated marketing campaigns, including strong digital components, that span channels and consumer targets
  • Experience developing and driving adoption of effective branding processes
  • Solid experience in strategy/brand development, including brand positioning and brand building activities
  • Strong understanding of principles of good scientific and commercial communication and clear messaging to enable ease of understanding by target audiences
  • Ensure productive and effective use of System marketing investment, with good understanding of System P&L impact, particularly brand contribution

Experience For Senior Brand Manager Seasonals Resume

  • Leads to grow: analytical skills, turning data into insight, and create compelling strategies and plans
  • Prior experience in household cleaning retail categories (i.e. laundry, home cleaners, dish cleaning)
  • Significant experience of progressively responsible product management in either OTC marketing, consumer packaged goods marketing, or a combination of the two
  • Experience in consumer goods industry including marketing management
  • Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets
  • Support internal sales teams and external manufacturing teams with collateral to effectively market our portfolio of products

Experience For Senior Brand Manager, Juice & Dairy Resume

  • Develop, champion and deploy creative marketing plans that effectively and efficiently reach consumer target audience
  • Proven experience in CPG and marketing to women
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry on multiple brands
  • Strong commercial and financial acumen, with experience working with P&L

Experience For Senior Brand Manager, Oikos Resume

  • FMCG Commercial experience with a high skill level in all aspects of FMCG marketing mix
  • Ideal candidates have a blend of traditional CPG background, customer-facing experience and experience in a smaller, entrepreneurial environment
  • Operate with significant autonomy through competing priorities, ambiguity, and still deliver on the goals of your team and the broader organization
  • Have good general finance knowledge and P&L management experience, including assigned budget management
  • Current Senior Brand Manager or strong brand management demonstrating strong track record of delivery and achievement
  • Not less than 8 to 10 years’ experience in brand management in a leading multinational consumer packaged Goods Company
  • Consumer goods brand marketing experience at a CPG company

Experience For Senior Brand Manager, Outerwear Resume

  • Significant FMCG marketing with an excellent track record in ATL & BTL & commercial experience
  • International consumer Marketing experience, ideally in the area brand experience activation and/or last 3 feet
  • Strong bias for action. Acts like an owner and has strong track record in driving results
  • Proven successful brand marketing experience of at least 4-5 years in FMCG environment
  • Experience in Brand Management preferably from a Fast Moving Consumer Goods (FMCG) company
  • Advanced analytical skills with ability to mine data for understanding and insight
  • Min. 5 years relevant work experience in marketing in consumer goods industry
  • Work with agencies and internal partners (ie asset management, digital) to evolve and innovate to drive Enterprise brand results more effectively

Experience For Senior Brand Manager Nicotinell GB Resume

  • Analytical Skills: Turning Data to Insight
  • Sound financial/analytical acumen, problem identification and resolution skills and creative/consumer insights abilities
  • Confident presenter, experienced in using ppt and good public speaker
  • Ensure sales objectives, consumer needs and brand goals are effectively integrated, balanced, and communicated across a diverse multi-functional team
  • Solid marketing experience ideally gained in a luxury environment

List of Typical Skills For a Senior Brand Manager Resume


Skills For Global Senior Brand Manager Resume

  • Excellent planning skills, with experience managing a high volume and highly complex set of projects
  • Excellent marketing skills with very strong business and financial acumen
  • Demonstrate strong teamwork and leadership skills and ability to work both collaboratively and independently in a complex global organization
  • Demonstrate excellent communication skills with senior-level stakeholders
  • Power point jedi (be able to effectively communicate and dazzle us with your skills)
  • Acknowledged and proven leadership skills, motivating, coaching & developing people
  • Experience marketing brands (preferably games) with a proven track record of success, including experience going BIG
  • Strong project management skills preferably within the licensing market; setting strategies across a range of categories, media and merchandising
  • Demonstrate ourstanding marketing skills and potential, developed within an FMCG environment

Skills For Senior Brand Manager Germany Resume

  • Manage multiple projects, prioritize effectively (including pro-activeness, anticipation, identifying bottle-necks and potential hurdles)
  • Strong experienced working in a media owner and solid understanding of Television IP merchandise market
  • Possess good organization, planning, problem analysis and problem solving skills
  • Proven experience in leading strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation
  • Strong analytical skills, understanding of P&L
  • Visionary and strategic leader with strong planning and organization skills
  • Strong communication, presentation, and influencing skills
  • Well developed planning and organisational skills with excellent attention to detail

Skills For Interim Senior Brand Manager Resume

  • Excellent verbal and written communication skills, as well as outstanding aptitude for time management
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations across THG
  • Strong project management, planning and delivery skills
  • Open-minded and passionate; strong interpersonal and influencing skills
  • Strong communication skills and professional maturity managing vertically & horizontally with an organization
  • Fluent language skills in German and English, ideally as well a good level in French

Skills For Area Senior Brand Manager Resume

  • Demonstrated conceptual/creative thinking skills
  • Demonstrated communication, presentation and customer service orientation skills
  • Demonstrated interpersonal skills and the ability to interface with technical Stryker employees and vendors
  • Strong analytical skills and understanding of P&L and financials
  • Excellent communication skills, ability to influence people of all levels including senior management

Skills For Regional Senior Brand Manager Resume

  • Highly collaborative approach with effective negotiation and influencing skills to act for change
  • Excellent project management skills with a focus on flawless execution
  • Excellent analytical skills with the ability to interpret data and create insights which drive commercial return
  • A self-driven team player who possesses strong business acumen and interpersonal skills
  • Ideally some experience in line management experience with proven ability to inspire, grow and develop people
  • High level of Brand P&L value management experience, able to demonstrate good commercial judgement to maximise brand profitability & enhance margin
  • Team player with strong leadership, project management and time management skills
  • Good oral and written communications skills in both Chinese and English
  • Strong brand and project management skills and analytical competence

Skills For Senior Brand Manager Seasonals Resume

  • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
  • Use strong functional skills to develop, leverage & motivate agency partners
  • Wok independently who is a good initiator with multi-task and time management skills
  • Excellent communication and presentation skills; confident to present formally to internal and external audiences
  • Marketing experience covering all aspects of marketing including experience in media, creative development, gifting and commercial brand management

Skills For Senior Brand Manager, Juice & Dairy Resume

  • Networking & influencing skills (matrix organization)
  • Marketing experience within the consumer goods or cosmetic industry
  • Coaching/mentoring/people development skills
  • Experience in Marketing across several lines of business/ channels, including product launches and advertising and ideally experience of full marketing mix
  • Strong strategic thinking, planning, and priority setting
  • Effectively managing and controlling an allocated marketing budget
  • Solid brand management experience in both strategic planning, campaign planning, social planning and implementation
  • Strong experience in developing and implementing strategy for all products in category
  • Strong knowledge and experience working with and managing creative agencies

Skills For Senior Brand Manager, Oikos Resume

  • Solid experience in marketing planning, P&L management and execution of branded products
  • Established experience as a brand manager within Life Sciences and experience in successfully maintaining and ultimately growing your portfolio
  • Build and developing the Pringles brand team marketing capability & leadership skills to enable each individual’s career progression
  • Exceptional leadership, problem solving, and decision-making skills and a remarkable ability to engage and influence stakeholders
  • Advanced knowledge and experience in comms planning and media post-buy analysis, and strong competencies in digital marketing

Skills For Senior Brand Manager, Outerwear Resume

  • Profound work experience in trade marketing / consumer goods marketing or sales - ideally gained in an international FMCG company
  • Solid Marketing experience is essential, expertise in brand equity management, innovation development & marketing execution
  • Highly creative and idea-focused individual demonstrated through a proven track record of implementing successful and innovative 360 marketing campaigns
  • Demonstrated experience in integrating marketing across multiple platforms and media
  • Maintain a deep understanding of emerging media channels and develop optimal strategy for the portfolio to compete effectively within them
  • Gain a deep understanding of emerging channels and develop optimal strategy for the portfolio to compete effectively within them
  • Strong digital expertise and with experience in pioneering new digital marketing solutions
  • Establish strategy and media plan with advertising agency. Effectively coordinate agency efforts in Advertising Process to create commercial or print media

Skills For Senior Brand Manager Nicotinell GB Resume

  • Agency experience and/or experience managing external agency relationships
  • B2B or B2C marketing experience and a proven record of revenue growth
  • Related marketing experience in Consumer Packaged Goods
  • Partner with Strategic Planning, Consumer Insights, Agency partners and Innovation to develop strategies and validate / measure effectiveness of initiatives
  • Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence
  • Strong branding experience
  • Progressed experience in Marketing. 2+ years of experience in people management

List of Typical Responsibilities For a Senior Brand Manager Resume


Responsibilities For Global Senior Brand Manager Resume

  • Strong interpersonal/communication skills; solid analytical skills; strong financial orientation
  • Excellent interpersonal skills and ability to interact effectively with different departments, as required
  • Experience: At least 7 years’ experience with solid marketing experience in developing & executing strategy, brand building and P&L management
  • Strong selling & coaching skills, experience or knowledge of “Challenger”
  • Good team player and excellent communication skills with fluency English
  • Good organisational skills and ability to prioritise, whilst still managing multiple projects
  • Strong analytic skills with experience in both quantitative and qualitative tools
  • Strong management skills with proven ability to drive projects to successful completion, on time and within budget, are required

Responsibilities For Senior Brand Manager Germany Resume

  • Driven and ambitious leader with strong sense of ownership, accountability, strong collaboration skills (win for the team) and action oriented mentality
  • Strong analytical skills and budget management experience
  • Exemplary project management skills, with strong ability to juggle multiple priorities, and excel in a lean and nimble work environment
  • Strong leadership skills with experience in a supervisory role
  • Strong professional working experience in Event Planning, Coordination and Execution with a good eye for Creative Execution
  • Strong leadership and team management skills and energetic management style
  • Strong conceptual, analytical and financial skills
  • Solid computer skills, including MS Office and Excel

Responsibilities For Interim Senior Brand Manager Resume

  • Excellent influencing skills and ability to work across boundaries with a broad range of cross functional
  • Solid computer skills (MS Office), advanced in Excel
  • Strong communication skills with high likelihood to collaborate with other functions
  • Flexible with excellent communication skills
  • Strong creative skills to properly evaluate
  • Strong people skills and stakeholder management
  • Strong analytic, strategic, organizational skills
  • Strong project management experience. Good time management

Responsibilities For Area Senior Brand Manager Resume

  • Strong leadership/management skills with potential to move into a leadership position at Pernod Ricard
  • Strong commercial and financial acumen coupled with exceptional communication skills
  • Good communication skills ( written and spoken)
  • Excellent verbal & written communication skills in German and English
  • Excellent time-management, people, and analytical skills
  • 1 Excellent communication skills
  • Strong leadership and impact & influence skills to lead cross-functional teams

Responsibilities For Regional Senior Brand Manager Resume

  • Strong collaboration, communication and analytical skills
  • Results orientation with optimistic mindset and strong project management skills
  • And strong influencing skills
  • Outstanding and clear communication skills; An outstanding presenter, and able to communicate complex ideas simply in both verbal and written communications
  • Monitoring brand expenditure and managing the budget effectively
  • Strong and demonstrated passion for building capabilities and developing future marketing talent
  • Consumer Packaged Goods experience required, ideally in Tier 1 food manufacturing leading and managing category team
  • Effective at delegation and coaching to get things done through others and following up on effectiveness of execution
  • Innovation experience (demonstrated ability to lead a concept from idea to shelf)

Responsibilities For Senior Brand Manager Seasonals Resume

  • Experience in Coca-Cola System/ 5+ years of experience in Top FMCG Company in a brand marketing role
  • Fluent communication and presentation skills in German and English
  • Experience in managing brand P&L and budget as well as a strong financial acumen and marketing judgement
  • Strategic, analytical and creative skills matched by leadership acumen
  • Effectively manages the brand production budget
  • Collaborate effectively with corporate departments, Cox subsidiaries, and the executive team
  • Strategic marketing skills and sound understanding of the swine market/industry segment
  • Research experience - Has proven results of business changing insights

Responsibilities For Senior Brand Manager, Juice & Dairy Resume

  • Effectively coordinate & mentor ADVANCE brand team (including recommendation) to ensure best in class execution and business engagement
  • Marketing experience in the pharmaceutical industry with specialist experience
  • Proven solid strategic, analytical and planning abilities
  • Marketing experience, preferably with both local and central experiences
  • A proven track record of performance with 4 to 6 years of work experience in Brand Management

Responsibilities For Senior Brand Manager, Oikos Resume

  • Proven experience as marketing brand manager or similar role
  • Flexibility and listening skills
  • Proven track record of excellence in converting millennial & multi-cultural / global consumer insights into effective growth drivers
  • Leadership skills & strategic thinking: challenge, leads, influence, engage
  • Be able to demonstrate your experience of leading major new product launches
  • Strategic thinking and tactical skills

Responsibilities For Senior Brand Manager, Outerwear Resume

  • Strong GTM experience and understanding of the customer landscape and trends within channel development
  • Strategic planning skills are required
  • Work effectively within a matrix organisation and a virtual team
  • Confident communication and stakeholder management skills
  • Demonstrated effective leadership competencies
  • Stellar strategic skills, an ability to identify insights and turn them into action plans

Responsibilities For Senior Brand Manager Nicotinell GB Resume

  • Strong communication and cross teamwork skill
  • Extensive experience gained within a branded environment, preferably FMCG, with soft drinks experience an advantage
  • Direct team line management experience with proven ability to inspire, grow and develop people but also ability to manage difficult conversations when required
  • Marketing experience in Consumer Packaged Goods, Beer or on a lifestyle brand
  • Demonstrated experience of working complex, multi-stakeholder organization
  • Proven experience of managing agencies, support functions and suppliers, as well as successful campaigns
  • Experience in managing budgets; good knowledge of all Microsoft Office programmes
  • Experience in delivering NPD outputs through strong cross-functional teamwork with Supply, Finance and Lead markets

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