Brand Manager / Senior Brand Manager Resume Sample
Nia Grant
690 Leffler View,
Detroit,
MI
+1 (555) 431 4190
Work Experience
Brand Manager / Senior Brand Manager
11/2015
-
PRESENT
Houston, TX
- DYou'll demonstrate leadership in engaging and working with internal and external resources
- Organisationally aligned to vision, strategy and results orientation
- Customer service alignment to resolving conflicts, building business partner loyalty, and solutions focused
- Dynamic leadership skills aligning behaviours to values, influencing/facilitating change, and developing teams to maximum capabilities
- Commanding presence with previous experience presenting in commercial situations
- Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable)
- Deliver monthly forecasts and required reporting, including key financial KPI’s
- Implements superior consumer and customer activation of Kent – Olips – Jelibon’s brand equity , renovation and innovation
- Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
Private Brand Senior Operations Manager
05/2011
-
10/2015
Houston, TX
- Ensure brand marketing spend budgets are within plan and contribute to profitability improvement
- Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within Turkey
- Manages and influence external agencies to deliver against brand target
- Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments
- Grow understanding of KPI’s with Consumer Knowledge and DTC teams to define short term and long term success metrics for global, geo, and territory teams
- Act as the leader on duty and consistently models the brand’s Athlete service standards and selling behaviors
- Establish and communicate clear expectations while holding the store team accountable for achieving all brand, performance and behavior standards
- Build and support effective relationships with all teammates, peers and supervisors to effectively lead positive change
Senior Digital Brand Manager
11/2007
-
03/2011
Chicago, IL
- Lead the management team through effective execution of all performance management tools
- Effectively communicate with the management team to align and help drive business strategy
- Proactively seek personal learning and development opportunities to build leadership skill set and enhance individual performance
- Ensure total Store Accountability for all Under Armour Policies and Procedures
- Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
- Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
- Partner with and influence Global Brand Team from project kick-off date through to the end of the product lifecycle to ensure that product naming, positioning, strategy, creative theme, roadmap and execution are optimised for international territories
- To support local Territory Teams as they produce plans for allocated products
Education
Strayer University
2002 - 2006
Bachelor's Degree in Textiles
Professional Skills
- Strong PC literacy (Excel, PP)Strong people management skills, communication skills
- A passion for our brands, great influencing, project management skills and the ability to prioritise
- Strong organisational skills, ability to multi-task and work with short deadlines
- Outstanding communication and influencing ability and effective stakeholder management skills at senior leadership level
- Creativity, enthusiasm, good interpersonal skills in multicultural environment (adaptability, simplicity, open-minded)
- Solid presentation, written and verbal communication skills
- Professional experience with direct experience in FMCG/FMCH MKT background
How to write Brand Manager / Senior Brand Manager Resume
Brand Manager / Senior Brand Manager role is responsible for leadership, digital, research, design, reporting, oncology, training, finance, retail, health.
To write great resume for brand manager / senior brand manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Manager / Senior Brand Manager Resume
The section contact information is important in your brand manager / senior brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Manager / Senior Brand Manager Resume
The section work experience is an essential part of your brand manager / senior brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand manager / senior brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand manager / senior brand manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Manager / Senior Brand Manager resume experience can include:
- To build and maintain excellent working relationships and communication channels internationally
- Experience “selling” to retailers, distributors or the on premise market would be desirable
- Experience within the Innovation function whether as a specialist or within a brand marketing role
- Demonstrate keen business acumen and knowledge of the key functions critical to delivering innovation
- Experience in Brand Marketing, relevant qualifications an advantage
- Min of 7 years’ relevant experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues
Education on a Brand Manager / Senior Brand Manager Resume
Make sure to make education a priority on your brand manager / senior brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand manager / senior brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Manager / Senior Brand Manager Resume
When listing skills on your brand manager / senior brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand manager / senior brand manager skills:
- Proven track record in running effective marketing campaigns
- Understanding of the NHS organisation, priorities and networks
- Experience working with and successfully managing 3rd party agencies and strategic partners
- Professional project management experience at Nike in Brand Marketing and/or Digital Marketing (or other comparable brands)
- Experience working within a fast moving environment with the ability to multi-task
- International colleagues and a committed team working to create the best online fashion experience in the world
List of Typical Experience For a Brand Manager / Senior Brand Manager Resume
1
Experience For Private Brand Senior Operations Manager Resume
- Convert the medium-term marketing objectives (included in the LBP) into short-term marketing and business objectives (Annual budget)
- Build close relationships with Marketing/Comms teams in international, global and territory offices
- Ensure that campaigns are delivered on time, on budget and with quality
- Assess the efficacy of campaigns via metrics-led reviews and adjust accordingly
- Take responsibility for the lifecycle of any given brand. Identify and highlight market opportunities and provide relevant reports, explore options for research and analysis (audience segmentation, competitor analyses, risk analyses etc.)
2
Experience For Senior Manager, Audi Brand Cost Controlling Resume
- Where relevant take ownership of international level media spends covering key markets and channels
- Work closely with the International Comms Team to maximise community engagement via 2K digital channels such as web, YouTube, Facebook etc
- Work closely with T2 sales and business analysis teams. Conduct regular pre-order / post launch sales reviews and suggest ideas for promotions, DLC cross purchase and offer thoughts on how to drive recurrent consumer spending to ensure products reach or exceed targets
- Close relationships with all 2K/T2 departments
- High computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook), related graphic and design applications and ACNielsen/IRI market analysis tools
- Strong interpersonal and communication skills and the ability to work effectively with a wide range of individuals
3
Experience For Senior Digital Brand Manager Resume
- Strong evaluative, analytical and interpretive skills
- Strong creative/conceptual abilities
- Excellent budgetary controls
- Rationale and logical thinking
- Self-motivated / Can-do attitude
- Persuade and influence internally and externally
- Manage cross functional demands
- Creativity and passion
List of Typical Skills For a Brand Manager / Senior Brand Manager Resume
1
Skills For Private Brand Senior Operations Manager Resume
- Experience of working across functions
- Demonstrated strength in marketing competencies
- Innovative online fashion experience, where we are open to new ideas
- Management experience of individuals or small teams
- Strong PC literacy (Excel, PP)
2
Skills For Senior Manager, Audi Brand Cost Controlling Resume
- Pharmaceutical sales experience - advantageous
- Listening ability: understanding of the problems of internal and external customers, monitoring of new trends
- Evaluating and reporting regularly to leadership on all brand & digital activity
- Leading or actively contributing to other types of Deloitte Luxembourg digital projects
- Building close contacts with other Deloitte members firms to exchange best practices
- According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through December 2014
- Defining and implementing a comprehensive brand & digital strategy, including content, search and social media tactics
- Ensuring brand & digital efforts map to the organization’s goals and objectives
3
Skills For Senior Digital Brand Manager Resume
- Manage individuals or smalls teams of Jr Brand Managers and Brand Managers, guide the groups thinking and support team growth and learning
- Be part of further developing our online platform and grow with the company
- Structured and able to feed strategic thinking on brands and action plans
- Passion for enabling consumers around the world to become better athletes
- Tertiary education in Marketing, Business highly desirable
4
Skills For Senior HCP Brand Manager, Gout Franchise Resume
- ABPI qualification (understanding and adherence)
- Successfully executing complex projects from design to completion
- Ensure a level of performance in line with the international brand positioning
- Never get bored! There are new developments at Zalando every day
- Employee discounts on our online shop / Company pension scheme / Discounted travel pass, special offers from local businesses and shops
- Live in one of the most creative and dynamic cities of the world
- True team player with a collaborative approach. Able to educate and guide reports
- Fluent in English, in both oral and written communication. Additional European languages an advantage
5
Skills For Senior International Brand Manager Resume
- Fluent in English, in both oral and written communication. Additional European languages are an advantage
- Work in a team and to influence different stakeholders (internal and external)
- Work autonomously within the predefined framework and with entrepreneurial flair
- Budget & cost control management
- Work in a global and diverse organization
- Australian wine knowledge desirable
- Desired - MBA or similar education
- Manage vendors and Logistic Service Providers’ performances
- Consistent high performance and delivery
6
Skills For Senior Manager, DTC Brand Resume
- Leadership in matrix organisation
- Building strong relationships with Deloitte experts and developing a deep understanding of the business needs, challenges and priorities, in order to become the primary advisor for brand & digital activities
- Measure the effectiveness of actions and draw conclusions for future recommendations
- Other brands and innovations as required
- Work with stakeholders to build brand value and deliver long and short term financial results
- Work closely with the Head of International Brand to ensure that territory plans are received, summarised for and approved by Executive Team well before launch
- Manage international budget to deliver both territory creative requirements and international level activations in conjunction with the International Comms Team, whilst ensuring all relevant approvals are obtained
7
Skills For Senior Regional Brand Manager Resume
- Take responsibility for the lifecycle of any given brand. Identify and highlight market opportunities and provide relevant reports, explore options for research and analysis (audience segmentation, competitor analyses, risk analyses, etc.)
- Management of internal and external creative resources to develop high quality, impactful asset toolkits with the specific requirements of the international territories considered
- Foster an excellent, proactive and positive atmosphere for your direct report/s
- Forge strong relationships with partners and licensors
- Input into portfolio, priority market and channel plans from a brand perspective
- Convert the medium term marketing objectives (included in the LBP) into short-term marketing and business objectives (Annual budget)
- Localise global campaign materials where necessary (with a bias to utilising existing assets)
- Where relevant, take ownership of international level media spends covering key markets and channels
- Keep informed of market trends, products, promotional avenues and opportunities. Sharing relevant information with the wider team
8
Skills For Senior Manager, Employment Brand Resume
- Ad hoc marketing projects as required
- To become a proactive marketing team member
- Build close relationships with Marketing / Comms teams in international, global and territory offices
- Develop annual brand plans, in consultation with key commercial, marketing and supply stakeholders
- Work with commercial partners to project financial and demand plans (volumes, pricing, portfolio mix, A&P investment) for brands
- Ensure all activity or creative execution receives the required legal review and sign off
- Work closely with the International Comms Team to maximise community engagement via 2K digital channels such as web, YouTube, Facebook, etc
- Work closely with sales and business analysis teams. Conduct regular pre-order / post launch sales reviews and suggest ideas for promotions, DLC cross purchase and offer thoughts on how to drive recurrent consumer spending to ensure products reach or exceed targets
9
Skills For Senior Manager, Print Production, Gap Brand Resume
- Maximise brand exposure and opportunities afforded by relevant First Party platform holders and licensors
- Be key point of contact and maintain an overview on localisation of assets
- Close relationships with all 2K departments
- Develop and maintain close relationships with first parties
- Develop a better understanding of the environment (market, competition, consumers) through the analysis of market and consumer research, and regional competitive intelligence
10
Skills For Senior Manager, Global Employment Brand Resume
- Define local strategic targets given the global positioning of brands and local consumer insights and identify their "Consumer Journey"
- Identify new opportunities for Pernod Ricard (targets, consumption occasions, portfolio management, range) and recommend strategic initiatives to seize them
- Formalize Local Brand Plans (LBP) in compliance with global strategies, in collaboration with local distributors
- Collaborate with global brand teams and commercial partners to develop direction of brand
- Work with commercial partners to support sell through and profit maximisation of allocated products
- Leverage consumer, shopper, and commercial insights to drive brand plans and through-the-line campaign development
- Influence the development of global big ideas with local market requirements
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