Director Brand Resume Sample

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Philip Farrell
195 Thomas Springs,  Philadelphia,  PA
+1 (555) 978 3717

Work Experience

Director, Brand Development
10/2015 - PRESENT
Philadelphia, PA
  • Identify key performance metrics across all functions
  • Explore potential sources for tracking data and make recommend to leadership team
  • Design and produce performance tracker in coordination with all functions  -Make recommendations for building/ enhancing product commercial strategy based on analysis of key value drivers, business imperatives and ad hoc analyses 
  • Regularly assess performance of brand investments (e.g., promotional efforts) on the profitable growth of the brand 
  • Support commercial teams with providing ad hoc analytics to support key business decisions 
  • Proactively manage key data vendors and other internal / external contractors in the provision of data and insights deliverables 
  • Escalate key issues such as deviations in performance to the relevant leadership team and conduct detailed analytics to make recommendations as appropriate 
  • Lead / participate in cross-functional business projects as required by Director of Business Analytics and Training
Director, Brand, Luxury Hotels
09/2009 - 06/2015
Detroit, MI
  • Working collaboratively with Catalina’s cross-functional Product and Tech teams to develop custom solutions
  • Penetrating and building relationships of assigned CPG accounts
  • Personnel change authority (hiring, dismissal, etc.)
  • Achieve revenue goals by serving as a marketing consultant that identifies client objectives and then sells outcome based program designs that deliver measurable success against the clients’ success measure
  • Develop a business plan that incorporates Catalina’s new advertising capabilities to increase client penetration and which leads to incremental revenue growth
  • Demonstrate expertise and understanding of marketing to men’s space
  • Provide strategic guidance to clients on an ongoing basis; anticipate and address clients’ needs
  • Work with Client(s) to develop measurable, objective-based program designs to achieve client’s needs
Director, Brand Operations
01/2005 - 05/2009
Phoenix, AZ
  • Run eBay’s newly formed Brand Team studio, drive strategic priorities, and run planning processes
  • Develop new relationships; drive business from existing relationships in our specialty retail organization
  • Experience: Eight years previous sales/marketing experience, emphasis in marketing, promotion or sales
  • Brand Guidelines including, template development and other brand assets such as photo library
  • Brand training (internal and for agency partners)
  • Be a strong “devil’s advocate”, even with senior commercial staff
  • Works directly with Region VP’s and District Managers to ensure local market activity is aligned with product goals, marketing and the sales teams
  • Accountable for recommending the clear, differentiated, global brand positioning, and setting the consumer target consistent with the global positioning. Drives key brand, category or portfolio category initiatives that effectively reach and connect with target consumers


Salem State University
1999 - 2004
Bachelor's Degree in Communications

Professional Skills

  • Communication (listening skills; speaking and presentation skills; writing skills)
  • Extraordinary communication and partnering skills, including prior experience communicating to senior-level executives
  • Administrative Skills (establish plans; develop systems and processes; work efficiently; detail orientation; multi-tasking; prioritizing)
  • Technical Expertise (current on technology; identify and apply concepts and models; advanced knowledge and skills; demonstrated mastery)
  • Strong knowledge of marketing and sales, with particular emphasis on the CPG manufacturer/retail sales environment and experience with digital marketing
  • Demonstrated ability to influence strong-minded leaders outside of the design function
  • Builds relationships to attract talent and actively recruits candidates with skills in high demand

How to write Director Brand Resume

Director Brand role is responsible for research, design, integration, training, retail, digital, health, collaboration, organization, analysis.
To write great resume for director brand job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director Brand Resume

The section contact information is important in your director brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director Brand Resume

The section work experience is an essential part of your director brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director brand position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Director Brand resume experience can include:

  • Experience in CPG marketing, Campaign management, or digital/mobile integrated advertising
  • Experience in licensing and product merchandising
  • Strong people person able to influence others and lead by creating possibility, rather than telling others ‘what to do&#8217
  • Creative individual who has experience developing and evaluating creative concepts against desired objectives and target groups
  • Experience collaborating and managing media and creative agency partners
  • Extensive experience leading television strategy, concepting, shoot, and production process

Education on a Director Brand Resume

Make sure to make education a priority on your director brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director Brand Resume

When listing skills on your director brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical director brand skills:

  • Strong analytical skills and data-driven thinking. Solid knowledge of analytics metrics (e.g., share, penetration, ROI)
  • Excellent communication skills and the ability to interface, consult and sell at all levels
  • Strong analytical skills and ability to adopt new BI (Business Insights) Tools
  • Strong presentation skills and gravitas to put research into business terms and persuade colleagues and senior management with the insights provided
  • Strong experience with Powerpoint and Excel, including using macros and pivot tables
  • Superior interpersonal skills, with a track record of collaboration within and across teams

List of Typical Experience For a Director Brand Resume


Experience For Director, Brand Development Resume

  • Effective verbal and written communication skills across a broad range of organization levels and functions
  • Calendar Management, Process Development skillset, Project management
  • Prioritize key opportunities and growth areas within the market for accelerated growth while nurturing developed categories
  • Integration and collaboration with Food and Beverage, Brand Experience, Paid Media, Consumer Insights/Analytics, and Social Media
  • Lead integration of creative platforms across all channels, including in-restaurant
  • Recommends the role of sub-brand(s) and endorsed brand(s) relative to the parent brand(s) and any regional adaptations

Experience For Director, Brand, Luxury Hotels Resume

  • Agrees to global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Approves product packaging designs to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to lead global designs
  • Use a combination of paid, owned and earned media to build, manage, and enhance Patelco’s brand awareness and familiarity for the purposes of attracting new members, growing membership participation, and fostering conversations about, and interactions with, the Patelco brand
  • Develop and institutionalize Patelco’s community social responsibility program, including formalizing and publishing a submission, review, and approval process for all sponsorship and charitable contribution requests
  • Mature Patelco’s social community and public relations strategies and oversee the growth of and conversations within Patelco’s social communities for the purposes of advancing both business and brand engagement objectives
  • Set and execute an annual growth target and business development strategy for SEA and South Asia. Continuously benchmark progress against plan and tweak accordingly

Experience For Director, Brand & Category Development Resume

  • Share strategy with other divisions within the company to nurture partnerships
  • Diagnose, assess, and determine solutions for complex milestone deliverables to enable product creation and execution
  • Leads the monitoring and communicating of progress against VS Lingerie product development deliverables. Identify, monitor, and ensure resolution of risks and issues
  • Influence decision making across multiple leadership levels to gain cross functional alignment to achieve on timely execution of projects
  • Creative problem solver and solution oriented

Experience For Director, Brand Operations Resume

  • Professional style that stimulates a sense of collaboration and accountability that produces results
  • Experience (3 years post Graduate) in corporate development, business development, corporate strategic planning, management consulting, finance, or related fields
  • Superior problem solving abilities and natural curiosity
  • Lead creative innovation, excellence, and innovation for the Buffalo Wild Wings brand
  • Lead development and adherence to brand personality and tone of voice
  • Partner closely with the Shopper Insight Director to support the commercial insights agenda and identify consumer, shopper or customer opportunities to be addressed through commercial activation
  • Support the day-to-day project management needs across a wide variety of global research methodologies and suppliers

Experience For Director, Brand Insights Resume

  • In progressively responsible management roles
  • Experience in custom research, including 4 years of experience developing and editing questionnaires, preferably in a media/entertainment or marketing/advertising industry environment or on behalf of media/entertainment or marketing/advertising industry clients
  • Business acumen: Commercially aware individual with proven ability to identify and drive strategy
  • Global research experience highly desirable
  • Commitment to continuous improvement and innovation, including monitoring the competition and consumer base regularly
  • An interest in television and other forms of video entertainment

Experience For Senior Director, Brand & Direct Resume

  • Serve as a passionate steward, advocate and gatekeeper for the TCF brand. Champion a renewal and refinement of the Brand’s strategic positioning, derived from a data-based understanding of key TCF customers and competitors, as well as an understanding of an ever-changing competitive, technological, financial, and regulatory environment
  • Partner with, and support the Managing Director to build an integrated business and brand development strategy that embraces the brand’s distinct positioning, and short-term and long-term business and financial objectives
  • Work to improve TCF’s competitive position, penetration of target markets and segments, and drive achievement of market share, revenue and profitability objectives while ensuring compliance with all relevant regulatory standards and guidelines
  • Customer service urgency. Proactive approach to work. Comfortable meeting many different deadlines, tar-gets and objectives
  • Up-to-date with the latest trends and best practices in brand management
  • Able to professionally present multi-media sales presentations

Experience For BAI Director Brand Lead, Enbrel Resume

  • OTC / Healthcare Background
  • Rewards and Loyalty Sales
  • Partner with the Chief Brand Officer and creative leadership to facilitate resource management, production processes, external partners and budget management
  • Take ownership of the global asset management process and system; develop the digital asset management’s capabilities
  • Partner with creative leadership to identify, vet and select agency partners; negotiate contracts and direct positive external relationships
  • Manage budgets and creative spending; oversee and report on creative production costs; suggest process improvements for cost-saving opportunities and justification for incremental budget requirements
  • Sense of humor and practical attitude; ability to have fun and contribute to our overall maintenance of work / life balance

Experience For Director, Brand Partnership Resume

  • Experience in a wide variety of custom qualitative and quantitative research methods and ability to apply to business issues particularly related to brand development, marketing effectiveness and innovation
  • Comfortable utilizing and analyzing various business intelligence sources outside consumer related insights (syndicated data, market level data, digital analytics, retail customer data, macro trends, etc.)
  • Experience in digital/social media content
  • Results Management & Analysis: Assists in the research, analysis and evaluation of executed campaigns
  • Manages a team of 3 or 4 Senior Brand Insights Managers who directly support the brand teams, providing direction on CBU planning and performance management processes and on prioritization and resourcing of ad hoc analytical projects across the team. Acts as primary back-up for team in Group Director’s absence
  • Ad Tech Sales
  • Partner with Executive and Leadership Teams to define, cultivate, and implement Patelco’s community financial health roadmap, including defining core program objectives, developing the methodology to measure individual financial health, and leading the sourcing, implementation and delivery of financial education and empowerment tools and insights

List of Typical Skills For a Director Brand Resume


Skills For Director, Brand Development Resume

  • Superior analytical skills, including at least 2 years of experience using tools such as SPSS, Python, R, etc
  • Organization and time management skills with attention to detail
  • Strong local CPG connections are strongly desired
  • Track record of successful project management with experience in data mining, modeling, and analytics
  • Hands-on experience in managing digital product or platform build processes
  • Previous Media Sales or Digital Advertising Experience

Skills For Director, Brand, Luxury Hotels Resume

  • Thrive in a “start-up” environment with frequently evolving priorities and processes
  • Demonstrated track record of superior follow-through and managing tasks through completion
  • Strong knowledge of the current CPG Retail environment, with emphasis on behavior-based loyalty marketing
  • Proven track record of developing relationships with clients, cross-functional team members and business partners
  • Work experience in consumer insights/market research or related field (e.g. management consulting, strategy, data analytics, etc.)
  • A combination of client side and supplier/consulting/agency side experience is desirable

Skills For Director, Brand & Category Development Resume

  • Experience with Syndicated CPG Data (Nielsen, IRI, Catalina, etc.)
  • Clearly set and juggle priorities to focus on the most important issues
  • Authority to approve materials/content prior to traffic/shipment
  • Experience in digital/mobile roles in CPG industry or account management in digital/mobile agency
  • Current network of strong relationships with licensees, distributors and retailers within the territories
  • Experience supervising small (2-5 person) teams

Skills For Director, Brand Operations Resume

  • Excellent and proactive communicator
  • Strong relationship builder and ability to work cross-functionally within Catalina
  • Leadership Capabilities / Experiences
  • Bring a proactive approach to developing global resources to streamline creative processes and assets across our creative team, and external partnerships
  • Balances revenue and margin goals as well as strategic value of emerging brands accounts in creating proposals and closing deals

Skills For Director, Brand Insights Resume

  • Track record of managing self and others, leading teams, managing production and budget processes
  • Develops others by identifying needs and securing resources in area of expertise
  • Participates in the hiring process and ensures successful onboarding of new hires
  • ·Building business partnerships as a marketing consultant
  • Organizational and Administrative: Reporting, forecasting, receivables and information storage management
  • Represent the company in a professional manner at all times, including comfort speaking in front of sales leaders and large groups
  • Accountable for identifying and driving the brand consumer agenda,

Skills For Senior Director, Brand & Direct Resume

  • Oversee agency of record relationship for brand positioning and advertising
  • Humility. Enjoys learning from others
  • Resilient. Learns from mistakes. Welcomes differences of opinion. Embraces the challenge of driving change
  • Incredible team leader: someone who can work cross functionally, collaboratively, and build an outstanding team in a matrix organization
  • Contributes to an environment that supports feedback and ongoing development
  • Coaches others by providing constructive feedback
  • Delivers annual existing business Revenue and Margin Targets
  • Creates environment of accountability to achieve market’s existing business goals
  • Knowledge of computer programs including, Microsoft Word, PPT and Keynote

Skills For BAI Director Brand Lead, Enbrel Resume

  • Knowledge of changing market trends and directions
  • Five (5) years in Retail/CPG Marketing Sales or related field required
  • Well versed with dealing with senior leadership, outside 3rd parties, talent and international contacts
  • Can-do attitude. Likes to solve problems in the most pragmatic way
  • Strategic thinker. Ability to present well thought out strategies, based on market and consumer examination. Ability to lead a team and execute on strategies flawlessly
  • Self-starter, entrepreneurial individual who is well organized, extremely computer literate, and excellent on

Skills For Director, Brand Partnership Resume

  • Professionally perform multi-media sales presentations
  • Expert-level proficiency in Excel and PowerPoint
  • Be a trusted partner: Act with integrity and positive intent
  • Focus on the customer: Keep the needs of both internal and external customers as well as consumers front and center
  • Act like an owner: Think holistically about how your role helps support our clients’ business
  • Be innovative: Think out of the box. Share and scale the best ideas
  • Value personal and professional growth: Contribute to an environment that enables individual, team and organizational success

Skills For Senior Director Brand Standards Resume

  • Program management and creative production in an agency or internal studio environment
  • Self-aware teammate with highly developed emotional intelligence
  • Manage and develop strategic, complex client relationships based on trust and value-add
  • Provide consultation and creative solutions that drive customer strategies
  • Develop, client relationships across key functional areas
  • Become fluent in Catalina's comprehensive (RVP) Retail Value Proposition; ensure key client constituents clearly understand the benefits

Skills For Senior VP, Global Account Director, Brand Resume

  • Consult on Industry Trends and best-in-class CRM strategies
  • Build and deploy Joint Business Plans that align Catalina capabilities with retailer’s strategic goals
  • Builds and implements strategic account plans that deliver against the market’s growth goals
  • Drive Account Insights: Analyze assigned client categories, brands, and competition to support Directors of Business Development in building effective targeted marketing solutions
  • Client Presentations: Create and summarize insights from client needs to develop client presentation reflecting how Catalina solution can achieve client's business need
  • Campaign Management: Create program designs aimed at achieving client objective. Monitor campaigns to ensure program execution meets client objectives. Collaborate with internal team (operations, analytics, DBD) to adapt as necessary to ensure client objectives/program performance is met
  • A MBA (or equivalent business experience and executive education)

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