Senior Manager Brand Resume Sample

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Tony Dicki
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Work Experience

Senior Manager Brand Campaign
06/2017 - PRESENT
Phoenix, AZ
  • Provide guidance and consultation for direct report and indirectly managed resources through the sharing of best practice techniques and mentoring
  • Set clear objectives and priorities
  • Create an environment enabling direct report to perform at maximum potential and further develop
  • Delegate tasks and responsibilities to direct reports in BU Running/Outdoor
  • Coach, motivate and develop direct report while advocating an obsession with driving the business and winning the consumer
  • Set up structure of the team and recruit team members in alignment with Sr. Manager Brand FP&A and HR
  • Delegate tasks and responsibilities within the team
Senior Manager, Brand & Digital
12/2011 - 05/2017
Phoenix, AZ
  • Develop the functional and social skills of direct and indirect reports on and off the job
  • Create an environment enabling team members to perform within good team spirit of all direct reports along all interfaces
  • Leadership: 1-2 years’ leadership of experts
  • Responsible for management and maintenance of all aspects of Company’s Brand ensuring consistent and appropriate branding, voice and imagery is used across all online and offline channels and mediums
  • Ensure the brand continues to deliver a favorable financial performance through tracking, monitoring and analysis
  • Sustain the on-going concept development of offers within the Student Living portfolio based upon consumer insights and field innovation sharing insights with internal offer development team
  • Provide marketing support for the Student Living offer. Support development of new promotions based on industry trends and consumer insight data
Senior Manager, Brand Engagement
01/2007 - 08/2011
Boston, MA
  • Consumer Insight – analyze segment trends around product preferences, service offers, retail offers, and consumer attitudes and behaviors within the housing segment
  • Identify best practices in the housing market space and operationalize with successful commercial outcomes
  • Sodexo Integrated Services and Quality of Life – support growth of Integrated Services and Quality of Life strategy with every operation and client touchpoint
  • Progressive leadership experience in the residential and property management community
  • Proven achievement in both functional and operational Student Living roles
  • Experience in on-campus stakeholder engagement
  • Assess and forecast macro university housing occupancy, retention, and projection trend data
  • Possesses an understanding in theory and practice of residential learning communities
  • Possesses strong presentations skills and demonstrates ability to deploy and implement solutions through others, build consensus and able to work in a collaborative, team oriented environment


Wingate University
2001 - 2006
Bachelor's Degree in Management

Professional Skills

  • Drives the brand portfolio preference, loyalty program preference, Food and Beverage reputation in the region. Ensures synergies are outlined and identified which complement and support BMSC plans in Asia
  • Excellent communication skills with all levels of executives, management and staff
  • Excellent written/verbal communication, organization and presentation skills
  • Demonstrated experience in bringing concepts to life through written presentations
  • Has demonstrated ability to effectively present offers and solutions to all levels including clients, customers and vendors
  • Organizational/Strategic Planning/Budget Management skills
  • Possesses effective written and verbal communications skills within all levels of the enterprise

How to write Senior Manager Brand Resume

Senior Manager Brand role is responsible for software, retail, finance, integration, marketing, compensation, reporting, research, digital, travel.
To write great resume for senior manager brand job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Manager Brand Resume

The section contact information is important in your senior manager brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Manager Brand Resume

The section work experience is an essential part of your senior manager brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior manager brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior manager brand position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Senior Manager Brand resume experience can include:

  • Demonstrates business acumen and ability to navigate through organizational politics and effectively manage change
  • Effectively monitors the progress of solutions and the continued evolution of products
  • Several years’ experience in e-learning tools such as Camtasia and Adobe Captivate, WebEx, Adobe Connect
  • Be self-starter able to demonstrate creativity and strategic thinking in a fast-paced and dynamic environment
  • Resiliency under pressure, de-escalation intervention skill
  • Experience in event sponsorship

Education on a Senior Manager Brand Resume

Make sure to make education a priority on your senior manager brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior manager brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Manager Brand Resume

When listing skills on your senior manager brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical senior manager brand skills:

  • Effectively manage and develop future talent for the Brand Analytics group, including succession planning
  • Brand management & product marketing experience in a traditional Consumer Packaged Goods company
  • Develops PR strategies and tactics with a mindset of effectively leveraging social media channels at global, regional and hotel levels
  • Experience negotiating, closing, and managing complex deals with large partners
  • Has demonstrated ability to drive work forward by meeting challenges, overcoming barriers to change, and fostering mutual agreement
  • Maintain excellent relationships with existing partners while identifying areas for growth

List of Typical Experience For a Senior Manager Brand Resume


Experience For Senior Manager Brand Campaign Resume

  • Demonstrates advanced project management skills (develop and manage to plan, assign work as needed, identify issues and manage risks, measure and report on progress) and control and execution of the project plan
  • Proven commitment to providing leadership in enhancing an atmosphere of diversity and inclusion
  • Can work across the division regarding division wide system integration activities
  • Monitors and documents systems effectiveness and field deployment success, works with internal offer development team to adjust systems and tools as appropriate
  • Monitors financial performance and implementation costs and reports back in formal period summary to divisional leadership

Experience For Senior Manager, Brand & Digital Resume

  • Advises Sr. Director through analysis, discussion, and strategy for divisional solutions
  • Supports Business Development Director through communication of financial terms, obstacles, opportunities
  • Knowledge of college student development (theory and practice)
  • Understands unique programming and implementation requirements of multiple student populations, especially of those from underrepresented populations and backgrounds
  • Manage day-to-day brand partnership accounts to ensure long-term success and revenue growth
  • Build customized presentations to sell campaign and program opportunities to partners
  • Coordinate efforts between UMG labels and partnership to ensure successful execution of programs

Experience For Senior Manager, Brand Partnerships Resume

  • Manage account P&L to maximize profitability and measure ROI
  • Proactively communicate with agency, media and production partners to enhance account relationship
  • Assist in new partner acquisition
  • Become the expert on customer needs, segmentation, competitors, category dynamics & industry trends
  • Identify new opportunities for partner participation and sponsorship on a global and city-specific level

Experience For Senior Manager, Brand Engagement Resume

  • Account manage all CA brand partnership relationships from initial conversation to on-site activation and post event asset deployment
  • Develop creative and insightful pitch materials to reach new partners and sponsors
  • Compile, manage and track partnership assets and ensure accurate and timely delivery
  • Create beautiful and on-brand pitch materials
  • Both work collaboratively across functions and independently

List of Typical Skills For a Senior Manager Brand Resume


Skills For Senior Manager Brand Campaign Resume

  • Track interdependencies across assigned initiatives and priorities and facilitate coordination, most notably during implementation phases
  • Experience working with Retail Link
  • Operate in a highly collaborative manner and work well under pressure
  • Functional: 5-7 years’ professional experience
  • Coaching and developing of ABM’s and cross functional partners to retain & develop talent
  • Understanding of financial models to enable tailoring the right deals to different partners

Skills For Senior Manager, Brand & Digital Resume

  • Drives marketing planning & advertising campaigns for the AMCB brand
  • Models and coaches others on displaying professionalism and gaining respect from others
  • Responsible for planning, organization and client profitability including but not limited to
  • Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint and Outlook
  • US market research and insights lead/Center of excellence supporting brand & marketing research across all products
  • AMCB Digital & Traditional media strategy, planning & buying to reach our target customers
  • Provide critical support for various Global Brands strategic projects, leading specific projects from scoping through execution
  • Provides support in strategic planning and integration within region/ hotels to brand standards
  • Models and coaches others on appropriately interpreting verbal and non‐verbal behavior

Skills For Senior Manager, Brand Partnerships Resume

  • Understand clients’ marketing and business goals and strategies
  • Professional demeanour in dealing with clients and co-workers
  • Builds best in class brand advertising initiatives
  • Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
  • Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
  • Support brand teams with reporting functionality; be the go-to thought partner on all analytics needs, particularly for the Tableau environment
  • Understand customer and owner needs and identify unmet (or emerging) needs across the hospitality category

Skills For Senior Manager, Brand Engagement Resume

  • Create a strategy for department tools and resources to ensure the team is efficient and using the most up to date analytic and visualization software
  • Manage all vendor relationships, including contractor support to ensure best-in-class terms for contracts with all vendors
  • Field and assess all incoming partnership opportunities
  • Manage all assigned program partners including external suppliers and agencies
  • Drives awareness and preference on halo hotels and restaurants as identified by Asia Regional team
  • Appoints and manages consumer brand PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as leads with the goal to produce brand results in all projects and undertakings

Skills For Senior Manager, Brand Management / Protection Resume

  • Embraces projects with a sense of urgency with the utmost attention paid to enhancing and respecting the image of the brands as well as the company
  • Elevates the brand through special events, promotions, company-wide promotions to strengthen recognition and understanding of properties in marketplace
  • Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally
  • Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information
  • Clearly presents complex information using different methods
  • Adapts communication style based on the audience

Skills For Senior Manager Brand Protection Resume

  • Intimate knowledge of the latest trends, likes / dislikes, influencers and key retailers relevant in target consumer’s daily lives
  • VP, Field Services & Engagement
  • Strong leadership, organizational and team management skills that demonstrate the ability to be a good listener, provide clear direction, make sound decisions and multi-task
  • P&L and project management experience
  • Elicit accountability from other departments and direct reports (if applicable)
  • Comfortable with presentations and general communication to senior management
  • Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required

Skills For Senior Manager, Brand PR Resume

  • Manages brand agency partners – Brand strategy, Creative, media
  • Builds the brand through impactful corporate sponsorship opportunities
  • US Social Media strategy, community management, content development & delivery
  • Manages brand content strategy to differentiate TD (content partnerships, etc)
  • Oversee and lead a large and/or highly complex/ diverse marketing function of significant scope, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
  • Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
  • Brand management & product marketing experience in a traditional Consumer Packaged Goods company
  • Industry and/or product experience in the nutrition category

Skills For Senior Manager, Brand Analytics Resume

  • P&L and project management experience
  • Project/account management experience
  • Walmart account management experience
  • Establishes and manages a creative and effective deployment strategy of solutions for Sodexo Partners, Field Operations and technology partners
  • Understanding of the agency, brand and entertainment landscape
  • Fluency (written and verbal) in German and/or French
  • Research and analyze to identify business opportunities for the Global Brands Organization to improve performance, with a particular focus on using Tableau to analyze performance data, create dashboards, and reports
  • Set the agenda and strategy for reporting tools on most current platforms that provide the most flexibility to the brand performance, quality assurance, and brand services teams

Skills For Senior Manager, Brand Protection Resume

  • Develop presentations that succinctly present analysis to effectively drive change and performance improvement
  • Develop detailed financial models and valuation scenarios for strategic initiatives, potential business development, and partnership opportunities
  • Support the Senior Director of Global Brand Operations on any and all initiatives and analysis as necessary
  • Mastery of Tableau, SQL Server, and Excel are required
  • Continually keeps their finger on the pulse of what’s happening (both in New York City and nationally), including new venues, potential event collaborations of relevance, and potential entertainment, and presents these opportunities in a weekly team status meeting
  • Analyze proposed business opportunities, projects and other pending decisions for Brand and Marketing activation to determine impact on company’s financial results and to identify ways to improve the economics for the company; prepare post mortems on outcomes

Skills For Senior Manager, Brand & Advertising Resume

  • Work with UEG team members to develop comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics. Includes but is not limited to
  • Work with Director on developing and implementing long term strategic direction for existing businesses and future product development opportunities
  • Facilitate critical information sharing and best practices across regions ensuring strategic plan execution
  • Drive new product launch planning and execution by leading cross-functional teams & regional partners to meet target launch dates
  • Brand-specific content creation and support during brand events (Fusion/APEX/Owner’s Retreat, others)
  • Meet or exceed quarterly competitive sponsorship goals while leveraging the strength of the WW brand
  • Review/edit Cook’s/Server’s (Food Chart and Quick Reference) guides sent to the restaurants

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