Sales Director, Digital Resume Sample

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Aracely Wunsch
63256 Delmer Stream,  Dallas, TX
+1 (555) 723 8599

Work Experience

Director, National Digital Sales
04/2017 - PRESENT
Detroit, MI
  • Maximize the revenue generated from private programmatic channels across desktop, mobile and video
  • Build, maintain and manage relationships with clients, agencies, DSPs and all other relevant demand sources
  • Leverage a highly consultative approach designed to ensure that clients and agencies receive the highest level of customer support
  • Structure "always on" programmatic (upfront) deals, as well as exclusive / private exchange deals for select
  • Maximize the revenue generated from audience-targeted channels across desktop, mobile and video
  • Build out audience-targeted ad sales capabilities in Video and Mobile
  • Solicit feedback from the demand side to identify feature improvements for product team
  • Serve as key audience-targeting subject matter expert within Meredith
  • Serve as an expert on key audience-targeting business trends, new technologies and best practices, and proactively communicate them with business, engineering and executive teams
Director, International Digital Sales
08/2013 - 01/2017
San Francisco, CA
  • Train direct sales team on packaging and selling audience-targeted nventory
  • Work with Account Management to augment sales collateral (including analytical insights) and post-campaign reports detailing achievement of campaign results and communicating the value of Meredith Digital's directly-sold audience-targeted inventory
  • Training/Marketing Support/Research
  • Work with our sales and marketing teams to understand how to utilize programmatic and ancillary revenue platforms in support of direct sales
  • Identify and research new programmatic and ancillary platforms in conjunction with Sales and product teams
  • Help create and maintain audience-targeted ad revenue forecasting models, dashboards and other analytical tools
  • Create new business opportunities and exceed sales goals for group by providing strategic thinking to meet client/market challenges
  • Establishing a structured framework for tracking and reporting key performance measures; creating the necessary MIS, finance and planning functions, integrated with the core business to support decision making
Director, Regional Digital Sales
12/2010 - 06/2013
Los Angeles, CA
  • Creating processes for competitor intelligence tracking; ensuring required tools, data projects and roadmap support SSCE reporting requirements
  • Monitor and analyze results across channels to facilitate informed business decisions and recommendations for future strategies
  • Develop a deep knowledge of UNFI’s product offering, go to market strategy and customer/supplier needs in order to provide informed recommendations for turnkey website and growth opportunities
  • Working with the Sr. Director of Products and Commerce Sales to prospect, consult and close golf courses/resorts on compelling offers for GolfNow’s suite of products
  • Create strategies that solve an advertiser’s short and long-term business challenges, including ideation, development, and execution of pitch materials
  • A self-starter who instinctively takes charge, has a positive ‘team player’ approach, and is comfortable in a dynamic and rapidly evolving environment
  • Develop relationships with agencies and other potential new partners to conduct digital capability presentations and sell digital assets to
  • Work closely with the digital team, marketing and account management to pull any relevant metrics needed


Herzing University - Kenosha Campus
2006 - 2010
Bachelor's Degree in Business

Professional Skills

  • Strong probing and listening skills
  • Influence Skills (persuasive; assertive; effective negotiator; straightforwardness/candor)
  • Digital sales experience outside sales experience
  • Prior experience in a digital sales role
  • Strong knowledge of the inter-company and closing process and internal controls
  • Experience working with CPG industry and digital customer/consumer data
  • Proven success with new account selling to Senior-Level decision-makers

How to write Sales Director, Digital Resume

Sales Director, Digital role is responsible for travel, digital, research, design, trading, procurement, software, negotiation, metrics, leadership.
To write great resume for sales director, digital job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sales Director, Digital Resume

The section contact information is important in your sales director, digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sales Director, Digital Resume

The section work experience is an essential part of your sales director, digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sales director, digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sales director, digital position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Sales Director, Digital resume experience can include:

  • Demonstrates strong communication, negotiation and presentations skills
  • Proven seller with strong track record of managing senior sales team
  • , industry related relevant experience and digital sales experience
  • Achieve or exceed quarterly and annual revenue goals by developing, leading, organizing, prioritizing and scaling the Mid Market agency strategy
  • Display strong closing techniques throughout the sales cycle
  • Experience in ‘millennial’ space

Education on a Sales Director, Digital Resume

Make sure to make education a priority on your sales director, digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sales director, digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sales Director, Digital Resume

When listing skills on your sales director, digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical sales director, digital skills:

  • Experience or familiarity with market research
  • Talented client relationship builder with outstanding agency contacts
  • Agencies: Carat, OMD, Universal McCann, Mediavest, Digitas, Initiative
  • Media Publishers: Yahoo, Collective Media, AOL, Tribal Fusion, Casale, Fox, IAC
  • Ad Research: Dynamic Logic, Insight Express, Nielsen Factor TG, Comscore
  • Software as a Service (SaaS):, Success Factors, Google, Digital Ad

List of Typical Skills For a Sales Director, Digital Resume


Skills For Director, National Digital Sales Resume

  • Understanding of technologies, digital media and agency organization; knowledge of agency/trading desk dynamics
  • Working knowledge of products, media, promotions, sales, shopper and analytics within a CPG
  • Passionate about selling and creating value for customers, deep understanding of marketing, media buying, and client ROI
  • Exhibit creative problem solving and decision making based on sound data analysis
  • Develop expertise in optimizing deals toward performance and client’s KPI goals
  • Proficiency with MS Office suite and managing contacts/workflow with CRM technology
  • Customer Focus (customer orientation; responsiveness; build partnerships; handle difficult situations; does not sacrifice quality to satisfy customer)
  • Results Orientation (display sense of urgency and persistence until goals are met; motivated by results of work rather than reward; apply problem-solving skills to overcome obstacles)

Skills For Director, International Digital Sales Resume

  • Solid core values that are in alignment with GE’s vision and mission. Integrity beyond reproach. Positive attitude. Credible, trustworthy, ethical and loyal. Engenders confidence and trust readily
  • Trains others to effectively use digital environments to collect market knowledge; Coaches people on how to listen, participate, and leverage influence in digital settings; Establishes a large following and expansive digital network of contacts
  • Effectively manages and possesses working industry knowledge and skillset (of self or others) in assigned vertical; Utilizes industry knowledge and skillsets to support an industry relevant line of questioning and resultant problem solving definition; recommends decisions that inform commercial growth strategies
  • Proactively identifies pipeline risks and develops mitigation plans; Proactively shares 'best practices' to improve pipeline efficiency; Helps to develop sales team relationships with key contacts; Communicates pipeline issues to sales team; Identifies key issues with sales forecasts and focuses resources/ assistance where appropriate
  • Coaches and trains other team members on risk management and regulatory compliance issues
  • Able to take products, services, solutions knowledge and connect them to customers’ objectives to develop differentiated opportunities for GE; Draws upon non-traditional solutions; Constantly thinks out of the box & outside domain of expertise to develop creative solutions that meet ongoing customer needs
  • Achieve or exceed quarterly and annual revenue goals associated for BuyerVision with a focus on driving the business through Digital Agencies across the Top 10 CPGs
  • Work in tandem with Manufacture sales counterpart to understand your clients’ core objectives and build revenue strategically through agency and client interactions

Skills For Senior Director, Digital Sales Infrastructure Resume

  • Extensive knowledge of the New York sports and entertainment marketplace
  • Strong Ad Sales and Project Management background with experience in playing an active role in the development and implementation of advertising and sponsorship opportunities for high-profile clients
  • Demonstrated ability to self-motivate, multitask in a fast-paced environment, work in teams and be flexible within a dynamic environment
  • Travel to Chicago/NYC/Texas on an as needed basis
  • Digital Sales Director (or equivalent)
  • Execute in a large organization through collaboration and a consultative process

Skills For Director, Regional Digital Sales Resume

  • A thought leader who can set priorities, establish accountabilities and KPI’s, orchestrate inside sales, and drive for results in a fast-paced, ever-evolving business environment
  • Maximize profit margin of advertiser packages
  • Deepen sports knowledge and expertise among Telemundo’s Account Executives
  • Adopt and utilize agreed upon KPI’s and performance metrics to monitor and share on a weekly, monthly and quarterly basis
  • Develops a portfolio of executive-level contacts within agency and client universe to expand Spectrum Reach’s impact on the marketplace
  • Meet quarterly and annual revenue goals according to sales plan through a deep understanding of iHeartMedia’s digital product portfolio and available ad inventory (including streaming audio, video, display, sponsorships, social platforms and custom marketing programs)
  • Lead the development of sales opportunities

Skills For Digital Data Sales Director Resume

  • Responsible for the overall leadership and day-to-day management of the sales force within
  • Utilize Catalina’s data and insights in client and agency conversations
  • Work in tandem with Manufacturer sales counterpart to understand your clients’ core objectives and build revenue strategically through agency and client interactions
  • Understand the competitive landscape and educate agencies regarding the value of Purchase Based Targeting and Catalina’s strengths and points of differentiation in the marketplace
  • Establish and manage Cox Media Group’s go-to-market strategy for sales in the programmatic marketplace
  • Grow industry relationships (client meetings, conferences) to gain marketplace expertise
  • Review proposals submitted from the Sales team to ensure that all the client’s requests are addressed

Skills For Director of Sales, Digital Commerce Resume

  • Work in conjunction with market’s General Manager and sales leadership to execute on their strategic game plan and the delivery of sales goals across multiple platforms
  • Lead on executing the digital marketing sales strategy for advertising agencies, trading desks, and DSP relationships while identifying underserved areas in both product and sales
  • Work with Analytics, Pre/Post-Sale Sales teams to develop new business, deliver campaigns that achieve measurable success, up-sell renewals, and grow revenue
  • Work in tandem with Sales counterparts to understand your clients’ core objectives and build revenue strategically through agency and client interactions
  • Shares digital subject matter expertise with Sellers in assigned territory
  • Develop senior-level, trust and performance-based relationships by identifying products/services and cross-sell opportunities that best meet client’s needs
  • Motivated, organized, energized and positive attitude

Skills For Senior Director Digital Inside Sales Resume

  • Deliver target revenue
  • Works with individuals across the GE businesses on how to use Big Data to collect and analyze market information as well as how to present analysis and recommendations to drive strategic commercial decisions; Asked by C-level business leaders to review market data and make recommendations that lead to comprehensive and rapid decisions that impact overall business strategy
  • Customer centric, ensuring a strong focus on customer satisfaction and quality in customer related activities, and delivering profitable business growth of inside/virtual sales across existing and new customer bases. Leadership skill to capitalize on the company’s expertise, evolving its model and capturing the voice of the customer to continuously elevate and advance customer loyalty

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