Associate Director / Sales Resume Sample

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Jackeline Emard
2960 Heathcote Hollow,  San Francisco, CA
+1 (555) 230 5134

Work Experience

Associate Director of Sales
09/2017 - PRESENT
Los Angeles, CA
  • Develop a complete knowledge of company sales policies and SOP’s, and assist the Director of Sales in ensuring knowledge of and adherence to those policies by the Sales and Catering team
  • Assist the Director of Sales by conducting all employee/manager Performance Appraisals according to Highgate Hotel SOP’s
  • Motivate, coach, counsel and discipline the Sales and Catering Team according to Highgate Hotel SOP’s
  • Use your property’s computerized sales management system to manage the hotel’s business, including but not limited to generating reports, entering business, blocking space and building accounts
  • Leads and manages sales segments
  • Takes direction and partners with Brand or assigned Marketing Strategist on hotel positioning
  • Handles key Global accounts at the property level
  • Assist Director of Sales and Marketing with annual hotel strategy plan as well as property sales budget
Franchised Associate Director of Sales
03/2012 - 05/2017
San Francisco, CA
  • Assists in developing rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
  • As directed by the Director of Sales, attend the weekly staff meeting according to Wyndham standards
  • Assist in the administration of weekly sales meetings according to Wyndham Standards
  • Assist the Director of Sales by conducting all employee/manager Performance Appraisals according to Wyndham SOP’s
  • Motivate, coach, counsel and discipline the Sales and Catering Team according to Wyndham SOP’s
  • In the absence of the Director of Sales, conduct daily Wyndham Business Review (WBR) meeting with Sales and Catering, operations staff and General Manager
  • Assist in preparation of complete and accurate end-of-month reports, according to Wyndham SOP. Explain the components of the end-of-month report and analyze the report with the DOS. Assist in ensuring that Sales Managers can explain the importance and components of the report
  • Assist in preparing the monthly reforecast for the current and upcoming months and assist in ensuring
  • Accuracy within 5% margin of error
Associate Director, Finance Sales
10/2009 - 02/2012
Phoenix, AZ
  • In conjunction with the DOS, develops the sales strategy for the hotel, plans and manages its implementation, and responsible for communicating this strategy to the sales teams
  • Assist the DOS in planning, development and implementation of promotional strategies and tactical sales activity plans
  • Personally proactively manages a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives
  • Attends sales strategy meeting, pre-convention meetings, training and other sales related meetings as required by the Director of Sales
  • Plan and manage the sales teams’ schedule of sales activities including sales trips, trade fairs, workshops within the agreed budget and timing
  • Manages the Sales teams (under the direction of the DOS), to ensure the efficient day to day operation of the Sales Department and weekly sales planning and reporting
  • Support in performance management, associate development and motivation, and counseling and/ or disciplinary issues in the Sales team
  • Involved in annual departmental budgets and cost control initiatives
  • Self-motivated, hardworking and possessing excellent leadership skills


Midwestern State University
2004 - 2008
Bachelor's Degree in Business Administration

Professional Skills

  • Sales experience with leadership responsibilities, strong communications skills and the ability to build a vibrant sales team
  • Excellent communications, problem-solving and interpersonal skills
  • Strong computer skills including Office applications, Delphi, and industry specific applications
  • Strong written and oral communication, presentation and influencing skills
  • Extensive knowledge of sales skills and revenue management
  • Strong understanding of selling techniques and marketing approaches
  • Previous experience budgeting and business planning

How to write Associate Director / Sales Resume

Associate Director / Sales role is responsible for training, english, marketing, administrative, leadership, equities, retail, finance, securities, database.
To write great resume for associate director / sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Associate Director / Sales Resume

The section contact information is important in your associate director / sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Associate Director / Sales Resume

The section work experience is an essential part of your associate director / sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous associate director / sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular associate director / sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Associate Director / Sales resume experience can include:

  • Develop a complete knowledge of company sales policies and SOP’s, and assist the Director of Sales in ensuring knowledge of and adherence to those policies by the Sales team
  • Develop and assist with training activities focused on improving skills and knowledge
  • Assist site inspection effectively and professionally with thorough knowledge of clients’ needs and hotel products
  • Strong understanding of financial markets and products
  • Experience with the full range of FX products, including options
  • Experience with Wall Street (WSS) and electronic FX trading platforms would be an asset

Education on an Associate Director / Sales Resume

Make sure to make education a priority on your associate director / sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your associate director / sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Associate Director / Sales Resume

When listing skills on your associate director / sales resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical associate director / sales skills:

  • Demonstrated business analytical skills, problem solving abilities, initiative and creativity
  • Proven record of client relationship management skills and successes
  • Strong customer service skills and ability to secure results
  • Exceptional interpersonal and communication skills (with an advanced proficiency of the English language)
  • Four + years of successful hotel sales experience with strong group focus
  • Experience in data collection, mining, analysis and deploying the results of the analysis

List of Typical Experience For an Associate Director / Sales Resume


Experience For Associate Director of Sales Resume

  • Experience, in a complex environment with escalating levels of responsibility
  • Previous hotel sales and marketing experience
  • Needs good knowledge of Microsoft Office and Windows – based computer applications
  • Provide leadership with effective use of entrepreneurial approaches to sales
  • Develop and maintain effective business-partner relationships with all Stakeholder at all times to the benefits of the hotel and company
  • Previous hospitality sales experience
  • Previous experience in hotel or service industry
  • Leadership for and supervision of assigned sales/event sales managers’ prospecting, selling and contracting activities
  • Focus on leading the team in prospecting for new business and tracking new accounts

Experience For Franchised Associate Director of Sales Resume

  • Build on existing relationships, by developing a deep understanding of client’s business model and FX risks
  • Distribute a diverse range of foreign exchange products to established Corporate/Commercial Banking clients, including FX options
  • Reside in territory geography or willing to relocate
  • Specifically oversee the Small Meeting and Wholesale Sales managers
  • Promote Fidelity’s mutual funds to various intermediaries including banks, securities firms and insurance companies

Experience For Associate Director of Analytics Field Sales Resume

  • Contact existing and prospective clients to educate them about Fidelity’s products and how they could use Fidelity’s funds
  • Keep abreast of market trends & what Fidelity’s competitors are doing
  • Responsible for achieving both assigned market room night/revenue budget along with the top-line revenue goals
  • Proactive in generating business opportunities
  • Highly organized individual with the ability to multi-task well to ensure maximum output while producing quality work

Experience For Associate Director, Finance Sales Resume

  • Manage your own individual group booking goal
  • MBA and/or CFA designation (or working towards) would be an asset
  • Assist the Director of Sales in the operation of the Sales Department within established sales expense budget
  • Assist with coordination of all non-group transient sales solicitations to maximize overall profits
  • Assist in ensuring that Sales Managers are planning and executing sales trips as outlined in the Sales budget, including preplanning, setting appointments and executing sales calls
  • Assist in preparation of complete and accurate end-of-month reports, according to hotel and company standards. Explain the components of ownership reports and analyze the report with the DOS. Assist in ensuring that Sales Managers can explain the importance and components of the report
  • The Associate Director of Sales provides leadership to the sales team in order to position the property as the premier deluxe hotel/resort in the location. The Assocoate Director ensures that sales and catering activities and bookings are focused to yield maximum revenue per room occupied
  • Leadership experience

Experience For Associate Director, Base Sales Resume

  • Responsible for direct report’s achievement of individual goals
  • History of successful performance
  • Travel (50 %), including significant overnight travel, given the large geographic responsibilities and number and frequency of external and internal oncology meetings
  • Self directed work environment with day to day operations and decisions that develop and maintain working relationships with a variety of Oncology health care customers. Experiences in hiring, training, leading, developing and coaching Oncology Account Consultants (OACs)
  • Attracts, develops and retains individuals to ensure a high level of excellence and performance. Works with all Sales Representatives on a consistent basis to allow for effective evaluation, support and direction
  • Demonstrates acceptable level of performance for all BI Senior District Manager competencies as defined in the On Track to Success Competency Model

Experience For Associate Director, Wholesale Sales, Korea Resume

  • Someone who is passionate, achiever, inspired, focused, engaged, great listener, team player, trailblazer and confident about themselves and their Andaz. Someone who is at their personal best when on the field under challenging conditions as when graciously hosting the guests in the hotel lounge
  • Is dedicated to meeting and exceeding expectations of both internal and external clients. Is proactive and places the client’s needs top of mind. Is able to gain and retain the client’s trust and respect
  • Has a broad understanding of the relationship between RBC’s tax, trust, banking, credit, investment management, capital markets and custody products and services
  • The working environment reflects respectful and collaborative relationships amongst immediate and extended teams
  • There needs to be an ability and willingness to travel when required
  • Conducting resident’s orientation and ensuring each resident’s move-in to their new home at Sunrise is smooth and successful following our Sunrise shared values
  • Maintain an accurate profiles and history of all global accounts on Jumeirah Connect
  • Monitor the market/segments performance on monthly basis and take actions and decisions when necessary
  • Supervise quality of input in CRM and make sure to enter new contacts and accounts into the system as per the Jumeirah Data Entry Standards

Experience For Associate Director, Oncology Sales Resume

  • Manages Human Resources responsibilities for assigned department to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction; quality hiring, training and succession planning processes that encompass the company’s diversity commitment
  • Hotel Employees and Corporate Employees
  • Assumes leadership responsibilities as guided by the DOSM on a daily basis and in his/her absence
  • Joins and attends appropriate market organizations, industry trade shows and Kimpton Sales Weeks
  • Exhibits strong understanding of revenue management including rate strategy, STR, and profitability for all hotel market segments (including e-channel, QD, retail, etc)
  • Oversees the progression of Catering/Conference Services relationship as well as maintaining service levels. Exhibits strong understanding of private dining profitability

Experience For Associate Director, Dcio Sales Resume

  • Provide goal setting, coaching, mentoring and training to sales team
  • Creation and implementation of comprehensive training outlines for sales managers, catering managers and admin staff
  • Assists in writing Annual/Quarterly Marketing and Strategic Action Plans
  • Needs to possess nimbleness by changing with the needs of the hotels and the brand
  • Incorporate marketing initiatives to support sales strategies and activities
  • Works with Director of Sales and Director of Revenue Management on forecasting
  • Responsible for targeting new customers and new sales opportunities, initiate action plan to approach and secure new business for the organization
  • Assists with the preparation and regular update of the Sales and Marketing Departmental Budget
  • Oversee day to day business transactions (business reviews, contract approval, turnover approval)

Experience For Associate Director Foreign Exchange Sales Resume

  • Oversight of T&E expense budget and forecast
  • Develops, enhances, and increases BIPI oncology region sales performance to meet or exceed annual Company sales and market share objectives. Exercises fiscal control on allocated operating budgets
  • Travel, including significant overnight travel, given the large geographic responsibilities and number and frequency of external oncology meetings
  • Contributes to the development of a patient focused customer centric BIPI Oncology culture
  • Leads sales for large region in an orphan market
  • Establish a sense of urgency with the team to understand and achieve the needs of the hotel
  • Stays atop local and regional/national industry trends
  • Works with IHG Global Sales to communicate specific account needs to impact revenues for the hotels

Experience For Associate Director / Director, Beijing Sales Resume

  • With the General Manager, serves as a liaison for the hotel to community and trade organizations, and philanthropic relationships
  • Responsible for completing and communicating monthly sales/revenue results to Director of Sales, General Manager, Area Director of Operations and Regional Director of Sales & Marketing
  • Pre-qualify and target Key Accounts, develop appropriate and effective sales solicitation strategies to increase hotel’s market share
  • Actively participate in weekly yield meetings
  • Regular analysis of industry intelligence reports (i.e. STR and Hotelligence)
  • Analyzes appropriate data to develop and recommend appropriate actions
  • Ensure that accurate and thorough notes/traces of accounts are maintained Delphi Database
  • Assist the Director of Sales to direct the department to achieve objectives established in the Organization’s Strategic Plan

List of Typical Skills For an Associate Director / Sales Resume


Skills For Associate Director of Sales Resume

  • Develops strong community and public relations by participating in local market trade shows and client events
  • Japanese and English skill
  • Previous experience with Sales Force and Delphi
  • Assisting with creation and managing Annual Strategic Plan
  • Implementing Sales strategies and activities in order to increase market share and drive business to Jumeirah Zabeel Saray Hotel from Europe
  • Implementing Sales strategies and activities in order to increase market share and drive business to Jumeirah Zabeel Saray Hotel from key source markets
  • Establishing key Marriott National Sales contacts

Skills For Franchised Associate Director of Sales Resume

  • Assisting the Director of Sales in managing the community’s sales & marketing database
  • Coordinating and obtaining all required move-in paperwork and preparing the resident’s Administrative file
  • Assist with creating and implementing group sales initiatives, corporate brand marketing campaigns and overall revenue generating programs and strategies
  • Knowledge of forecasting sales and interpreting/analyzing results to plan and conducting budgetary analysis
  • Develops relationship to gain deep understanding of business potential for guiding, meeting and exceeding customer needs

Skills For Associate Director of Analytics Field Sales Resume

  • Assist in developing and managing the implementation of sales and marketing strategies
  • Able to train and monitor the process of sending referrals, setting traces and profiling accounts
  • Ensure that all sales colleagues share tactics for collecting, recording and sharing all communications
  • Full preparation for every meeting with a customer, including analysis of the customer, opportunities and full understanding of TAPI’s portfolio
  • Assist in setting standards; supervising and reviewing colleague’s performances through yearly, midyear appraisals and bi monthly feedbacks/121 sessions
  • Develops a close working relationship with operations to execute service and selling strategies
  • Establishes and maintains accurate and up-to-date customer, account and opportunity data each account in Opera Sales and Catering to ensure accurate reporting
  • Assist in leading the progression of marketing and sales plans to ensure the successful achievement of the hotel’s financial goals

Skills For Associate Director, Finance Sales Resume

  • Assist in creating and maintaining the budget for the division
  • Assist Director of Marketing in creating budget and owner presentations
  • Team leadership, coaching, development, recruitment and aligment within Sales, Marketing and Revenue teams
  • Lead and manage customer discussion on pipeline opportunities highlighting TAPI’s main advantages and convincing the customers to move ahead with TAPI
  • Meet a monthly target of 50 activities to include the following sub types “i.e. Sales Calls, Entertainment, Telemarketing, Site Inspections, FAM trips.”
  • Maintain ongoing communication and reporting to ownership groups
  • Assist the Director of Sales by conducting all employee/manager Performance Appraisals according to the hotel and company guidelines
  • In the absence of the Director of Sales, conduct daily meeting with Sales and Catering, operations staff and General Manager as needed

Skills For Associate Director, Base Sales Resume

  • Be familiar with all sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and other sources of revenue
  • Assist in the development of the annual marketing plan
  • Assist in leading the development and growth of the team members in the department
  • Work with Director of Marketing to partner with local agencies and organizations to build the profile of the hotel and the market
  • Proficient in computer knowledge including Microsoft Office – Word, Excel and Powerpoint
  • Proactively creates & leads business networking to meet strategic targets
  • Ensure customers are receiving the highest level of service at all times
  • Maximise use of Cost of Sale information in strategic and tactical planning & operations
  • Provide leadership through appropriate coaching sessions

Skills For Associate Director, Wholesale Sales, Korea Resume

  • Provide leadership in using customer to trigger information to identify key business connections
  • Monitor and drive the implementation of annual business plans, evaluate and modify as necessary, taking into account business changes
  • Facilitate the implementation of annual sales & marketing plan/workbook
  • Use feedback constructively to adapt working methods and develop best practice
  • Entrepreneurial - ability to work within ANZ’s existing product and super regional client footprint, but identify future areas of product development
  • Ensure achievement of annual financial room revenue targets focusing on Wholesale and Transient/BAR segment

Skills For Associate Director, Oncology Sales Resume

  • Strategic Commercial planning and execution
  • Presentation and public speaking attributes
  • Designs sales & marketing plans to influence positively local market trends
  • Proactively creates and leads business-growth & networking opportunities
  • Deliver assigned projects according to Jumeirah standard, make sure to engage the team and coach them through the process
  • Maintain group booking responsibilities within assigned segments

Skills For Associate Director, Dcio Sales Resume

  • Knowledgeable of hotels' competitive set and recommends sales/pricing strategies, service and product improvements to stay competitive
  • Responsible for appropriate identification of key markets and supporting deployment and travel schedule strategies
  • Assist in the administration of weekly sales meetings according to hotel and company standards
  • Motivate, coach, counsel and discipline the Sales Team according to company standards
  • Assist the Director of Sales in the hiring and development of Sales Department employees and managers
  • Train and guide team to ensure results are met
  • Direct sales activities to achieve budgeted goals, monitor and identify current and future business trends to insure profitable sales in periods of low and high demand
  • Strong team player able to collaborate with internal groups
  • Good personal & business reference

Skills For Associate Director Foreign Exchange Sales Resume

  • Ales management experience
  • Previous experience in a 5 star hotel with established contacts
  • Self motivated, strong networker, analytical and detail oriented
  • Three to five years' hotel sales experience in upscale-deluxe hotels
  • Direct the hotel's group room sales activity and be proactive and creative in developing sales and marketing solutions

Skills For Associate Director / Director, Beijing Sales Resume

  • Negotiate and achieve maximum revenue/profit potential while satisfying client's needs
  • Ensure projects are executed for all market areas as stated in the hotel marketing plan with emphasis on increasing group sales and profitability, review market analysis and determine client needs, occupancy potential, rates desired
  • Coach colleagues in effective methods of all communication channels
  • Ensure regular and timely market and sales intelligence communication with required stakeholder in the hotel and Jumeirah RSO colleagues
  • Assign and monitor single point of contract
  • Set and maintain empowerment criteria for sales colleagues
  • Develops and manages internal key stakeholder, dept. relationships
  • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to leadership and/or other appropriate stakeholders

List of Typical Responsibilities For an Associate Director / Sales Resume


Responsibilities For Associate Director of Sales Resume

  • To monitor and analyze the hotel’s key competitors regarding prices, services and facilities offered on a regular basis
  • Develop and/or maintain and improve business relations with all customers of the organization
  • Sets key criteria for flexible solutions to meet customer expectations
  • Design, develop and enable L2&3 to proactively offer solutions to the customer’s hotel-related business problems
  • Create new ways to add value & coach L2&3 to deliver the required results
  • Implement Service Level Agreements to achieve Jumeirah and customer expectations
  • Ensure that performance of sales colleagues achieves Services Level Agreements
  • Set long and short-term strategic outputs for customer service
  • Lead the development of flexible solutions which are attractive to customers

Responsibilities For Franchised Associate Director of Sales Resume

  • Identify the benefits of Jumeirah products and services to individual customers to maximise revenue
  • Ensure that ADPs to achieve current portfolio revenue and profit targets and maximise future growth
  • Plan & ensure execution of sales activities are in line with strategy 340
  • Identify and build business relationships with business influencers who can potentially generate new business
  • Set, implement and monitor sales targets for each individual sales personnel

Responsibilities For Associate Director of Analytics Field Sales Resume

  • Ensure that all plans are approved and implemented accordingly
  • Use all available media and market intelligence to ensure up to date knowledge of the market and prospective clients is available at all times
  • Ensure complete awareness of current state & future growth of Jumeirah
  • Identify and build business relationships with key business influencers to monitor likely changes
  • Prepare annual business plan to meet Jumeirah’s business targets
  • Ensure the collection of performance feedback which enables accurate evaluation and development on a regular basis

Responsibilities For Associate Director, Finance Sales Resume

  • Ensure that all colleagues are confident that their opinions are valued
  • Feedback customer and partner comments to colleagues in all areas
  • Ensure that all customers and partners have a sales point of contact and accurately identify that person
  • Ensure all customers receive timely feedback and information
  • Lead the regular and frequent collection of useful customer and partner feedback
  • Act on all feedback promptly and appropriately
  • Lead sales communications to deliver Jumeirah’s business targets
  • Collect and feedback customer/partner comments to appropriate colleague in the hotel and within Jumeirah
  • Two or more years in a similar capacity with an international hotel brand

Responsibilities For Associate Director, Base Sales Resume

  • Knowledgeable about key feeder markets
  • Work in an open dialogue /collaborative environment with a competitive spirit that motivates others to excel
  • In-depth experience of building trusted relationships with all stakeholders including but not limited to, fellow team members, management, guests, clients, corporate sales and leadership
  • Lead group sales team to achieve annual revenue goals
  • Lead support administration staff
  • Travel to key industry /client events

Responsibilities For Associate Director, Wholesale Sales, Korea Resume

  • Manage travel for the group sales team to ensure ROI from each trip
  • Provide open and complete communications with Rooms and Food & Beverage operations, Finance and all other departments
  • Champion the hotel’s effort as a community leader
  • Develop and train staff, source new talent and conduct performance evaluations of direct reports
  • Embrace values anchored in ethics and people to ensure maximum profit generation

Responsibilities For Associate Director, Oncology Sales Resume

  • A true desire to satisfy the needs of others in a dynamic environment
  • Lead, manage and develop Leisure Sales team and contribute to overall S&M strategy as Commercial leader
  • Key account management and new business development within pre-defined market segment and geographic source markets
  • Contribute to overall S&M strategy as Commercial leader
  • Proactive, passionate, action orientaded and result driven

Responsibilities For Associate Director, Dcio Sales Resume

  • Focused, energetic and flexible leader with vision
  • Fluent in English and preferably additional foreign languages
  • Assertive but with a diplomatic approach to business
  • Identifies partners to drive short & long-term sales strategies
  • Monitors and assess the impact of these plans
  • Creates range of flexible solutions to meet all customer needs
  • Guides, coaches to confidently deliver flexible solutions to customer needs

Responsibilities For Associate Director Foreign Exchange Sales Resume

  • Identifies and communicates ideas; customer expectations for Jumeirah
  • Sets criteria for flexible solutions to meet customer nees and drive revenue
  • Proven Relationship Management skills: Has an ability to understand client needs, the knowledge and communication skills to identify and articulate issues and solutions, the integrity to earn the client’s trust and the business acumen to recognize mutually beneficial opportunities for the client and RBC
  • Able to develop and make highly professional presentation to Kimpton and hotel ownership
  • A busy work environment where no two days are the same
  • Develops partner relationships to identify and assist in future industry trends
  • Uses expectations to guide strategic sales plans

Responsibilities For Associate Director / Director, Beijing Sales Resume

  • Sets criteria for flexible solutions to meet customer need and drive revenue
  • Be an Arabic speaker
  • Travel for client business development calls
  • Background in electronic FX sales
  • Maintain the team’s accurate database management and tracking of activities and information through active in Delphi, maintaining a 90% data standards score
  • Proficient in Microsoft Office mobile devices

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