Online Marketing Resume Sample

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Karianne Ullrich
2752 Homenick Drive,  Houston, TX
+1 (555) 189 7049

Work Experience

Online Marketing Specialist
06/2015 - PRESENT
Phoenix, AZ
  • Works with marketing managers and any applicable internal and/or external agencies to develop resort’s online advertising plan
  • Excellent writer, editor and communicator
  • Lead projects, problem solve and time manage
  • Strong grasp of social media trends and best practices
  • Shows initiative and out-of-the-box thinking
  • Experience with CMS, Adobe Photoshop, Microsoft Office
  • Photography and graphic design skills
  • Intermediate or above skiing and/or snowboarding abilities
  • Access to personal vehicle
Online Marketing Analyst
07/2010 - 05/2015
Los Angeles, CA
  • Comfortable managing and being hands-on
  • Have a can-do attitude with very strong initiative
  • Possess superior interpersonal communication skills
  • Highly detail-oriented, strong problem-solving skills, an analytical mind-set and superior initiative
  • Genuine passion for online marketing & a desire to grow into an online marketing expert
  • Work closely with all members of the Digital Acquisition team to achieve commercial goals through digital marketing campaigns
  • Serve as channel lead for paid social campaigns across the enterprise, encompassing both awareness and direct response oriented campaigns
Online Marketing Intern
01/2008 - 05/2010
Phoenix, AZ
  • Understanding of concepts/terms such as: HTML, CPC, Cost per Sale (CPS), display URLs, Domain, Alt-tag, Meta Tags, wire frames, tracking tags, quality scores, etc
  • Experience coordinating multiple projects simultaneously with individual production schedules
  • Proficient across several performance marketing tactics including: affiliate marketing, paid search (SEM), display retargeting, social advertising and shopping feeds
  • Experience analyzing quantitative/qualitative data and extrapolating insights
  • Communicate and present effectively, both orally and in writing
  • Years experience in Online Marketing, with experience in paid search campaigns (e.g. Google, Yahoo, etc.)
  • Web-savvy, with experience in conversion rate optimization


University of Phoenix - St. Paul Learning Center
2003 - 2007
Bachelor's Degree in Business

Professional Skills

  • Good networking, presentation and communication skills, excellent (native English) verbal and written communication skills
  • Computer skills, including strong Excel skills
  • Solid skills and experience in building strong relationships both with internal and external stakeholders
  • Leadership and project management skills demonstrated through participation in extra-curricular activities or previous work experience
  • Excellent communicator with strong presentation skills and the ability to influence stakeholders at all levels
  • Proven team player with strong collaborative skills
  • Extensive experience with executing paid acquisition campaigns (desktop and mobile), prioritizing and organizing effectively

How to write Online Marketing Resume

Online Marketing role is responsible for marketing, analytical, digital, english, analytics, interpersonal, software, design, web, excel.
To write great resume for online marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Online Marketing Resume

The section contact information is important in your online marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Online Marketing Resume

The section work experience is an essential part of your online marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous online marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular online marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Online Marketing resume experience can include:

  • Plan, negotiate and implement media plans for identified business opportunities for online direct response marketing including display, paid search, paid social, and metasearch channels
  • Work with colleagues from merchandising, marketing and creative teams to effectively promote key product stories and promotions
  • Copy-editing & proof reading skills
  • First experiences in content marketing, social media publishing, blogging and/or influencer marketing
  • Create compelling and effective copy that fits the appropriate audience and marketing channel while maintaining Kindle’s brand and voice
  • Build and deliver through our in-house CRM system email campaigns designed to deliver a ROI using your online marketing experience

Education on an Online Marketing Resume

Make sure to make education a priority on your online marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your online marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Online Marketing Resume

When listing skills on your online marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical online marketing skills:

  • Proven written and verbal communication skills, as well as analytical skills
  • Experience with running online marketing programs (desktop and mobile), prioritizing and organizing effectively
  • Excellent marketing skills and proven knowledge of online campaigns & digital touchpoints
  • Strong written and verbal communication skills – including presenting and
  • Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story
  • Great social and communication skills, able to develop strong working relationships with peers and partners

List of Typical Experience For an Online Marketing Resume


Experience For Online Marketing Specialist Resume

  • Good communication skills to well cooperate with diverse stakeholders
  • Graphic design experience with strong skills in Adobe Creative Suite
  • Demonstrated leadership skills, both in building teams and influencing company direction
  • Effectively operate in a fast-paced, constantly-evolving environment
  • Excellent project management skills, with ability to track multiple simultaneous projects and deliverables
  • Detail oriented and analytically strong organization and project management skills
  • Demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization
  • The ability to interact with senior level management combined with strong communication and presentation skills

Experience For Online Marketing Analyst Resume

  • Proven background developing and executing on social marketing strategies resulting in strong conversion rates
  • Proven experience devoloping and managing a team of online marketers
  • Expert problem solving and analytical skills
  • Effectively influence and communicate cross-functionally and with executives
  • Demonstrated expertise in website strategy, search engine optimization, marketing automation, social marketing, digital marketing and social media

Experience For Director, Online Marketing Resume

  • Experience with CPC/CPA bidding strategies and bid testing with 3rd parties
  • Online Marketing specialist, preferably with experience in all general marketing disciplines (event coordination and content creation)
  • Experience in managing affiliate marketing campaigns and content production
  • Experience running projects involving front and backend web technologies, content management systems
  • Experience working with multidisciplinary teams including designers & developers
  • Experience in content management systems (CMS) requiring HTML, content changes necessary to build and edit landing pages
  • Web marketing or online marketing experience/knowledge is required
  • Online marketing interest, and preferably experience, in consumer-focused websites

Experience For Online Marketing Associate Resume

  • Experience in Online Marketing, with emphasis in paid search campaigns (e.g. Google, Yahoo, etc.)
  • Demonstrated a verifiable track record of success growing a digital business
  • Experience within digital marketing
  • Online marketing experience
  • Web analytics, web marketing and/or digital campaign management experience, preferably in the financial services industry
  • Experience partnering with sales on pipeline development

Experience For Director of Online Marketing Resume

  • Well-rounded business EQ and judgment – understanding of reputation, risk, data/information security and customer experience
  • Strong knowledge of E-commerce best practices and online marketing methodologies
  • Experience with lead generation through several channels such as Facebook, Co-reg, in-house campaigns, while aligning the brand needs with performance KPIs
  • Experience working with oversea headquarters and partners
  • E-Commerce marketing experience

Experience For Senior Online Marketing Specialist Resume

  • Previous experience managing store locator or any corporate brands’ online store presence
  • Experience writing ad and sales copy
  • Good academic standing, 70% average or higher
  • A strong interest in online marketing & ecommerce, Social Media & Communications
  • Help to establish work priorities to achieve management objectives
  • Conduct effective management of third party partners; identify primary vendors; negotiate and monitor the quality and cost of services
  • Experience with A/B testing including test design, list splits, deploy, results
  • Hands on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns
  • Hands on experience with major Email Service Providers (e.g. SFMC/Exact Target, SilverPop, Marketo, Responsys, Yesmail)

Experience For Online Marketing Intern Resume

  • Hands on SQL and HTML experience
  • Discover key areas to improve conversion rates and user experience on all VU websites
  • SEO/PPC experience
  • Google Analytics experience
  • Demonstrated ability to interpret and present data relationships between key business concepts
  • Direct experience with Magento 2 Enterprise highly desirable
  • Strong strategic mindset and proactive attitude to challenge and lead new initiatives

Experience For Manager, Online Marketing Resume

  • An experienced user of Microsoft Excel
  • Excellent in English, both written and spoken
  • Experience with business intelligence tools (R, SAS, Tableau, etc.) and SQL an asset
  • Relevant, related experience
  • Managing 2 affiliate platforms in 6 EMEA countries. Briefing campaigns, negotiating deals and focusing on reach, ROAS and branding for TOMS

Experience For Online Marketing Executive Resume

  • Assisting in website release testing and reporting issues or bugs to the web development team on an ongoing basis
  • Setting and managing expectations of global internal partners, providing regular updates and recommendations to deliver goals
  • Managing digital ad operations with our 3rd party ad-server and DMP provider, including oversight of site tagging
  • Managing and expanding lead generation, aligning with the email team to build a broader database of quality email subscribers
  • Developing new / innovative ways of growing sales (e.g. new marketing initiatives, new categories to consider, etc)
  • Managing relationships with Facebook, Google and licensed buying platforms
  • Daring Test and Learn road map planning and execution
  • Communicating and monitoring compliance and brand guidelines with affiliates
  • Monitoring and tracking of any online/social media brand mentions

Experience For Senior Manager, Online Marketing Resume

  • Organizing treatment taxonomy and appropriately tagging doctors and locations to treatment terms
  • Monitoring and acting on feedback from website forms, online satisfaction surveys, and other sources
  • Attending a University or University of Applied Sciences in the area of Communication, Marketing or Data-Science
  • Assisting in the personal and professional growth of online marketing team
  • Tracking and reporting
  • Partnering cross-functionally with internal shared services such as Analytics, Product, Business Intelligence, Finance etc
  • Understanding of Red Hat's brand and business strategy
  • Supplying creative assets, promotions and links to affiliates
  • Improving on-site lead capture, work with external partners and build in-house campaigns

List of Typical Skills For an Online Marketing Resume


Skills For Online Marketing Specialist Resume

  • Phenomenal communication skills, able to develop strong working relationships with peers and stakeholders
  • Excellent teamwork and relationship management skills with a willingness to roll up one’s sleeves to get the job done
  • Resourceful, proactive problem solver with excellent time and project management skills with a passion for learning
  • Project Management and priority-setting skills
  • Strong analytical and project management skills with a sharp eye for detail
  • Strong organisational skills and the ability to multitask
  • Strong project and time management skills, with impeccable attention to detail

Skills For Online Marketing Analyst Resume

  • Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer engagement points
  • Outstanding verbal and written English skills
  • Providing results on database health, communication effectiveness, and automated programs effectiveness to better guide decisions
  • Optimize online marketing ROAS while effectively balancing and meeting business growth objectives, daily revenue targets, and customer acquisition strategies
  • Experience working in online marketing recruiting, outbound sales or similar work experience

Skills For Director, Online Marketing Resume

  • Proficient skills in all social media platforms including, but not limited to Facebook, YouTube, Snapchat, Twitter, and Instagram
  • Experience in online marketing experience
  • Experience in a highly analytical commercial environment; experience in online marketing not required but desirable
  • Your web skills include a selection of
  • Experience in related field; 5+ years supervisory experience
  • Proven ability to manage and prioritize multiple tasks

Skills For Online Marketing Associate Resume

  • Experience - Digital marketing tools & technology experience in social media teams within large, matrixed organizations
  • Web development experience Extensive experience with CSS, HTML, Photoshop, phpMyAdmin, Excel, Access
  • Experience in Adobe Experience Manager, Test and Target and Omniture
  • Strong analytical skill, comfortable with numbers
  • Possesses advanced Excel skills to build robust, custom reports
  • Proven SEO expertise and experience with a range of websites
  • Demonstrates strong business insight and thinks strategically
  • Understanding and experience with current and emerging integrated technology like email, social, DMP for digital targeting, next best action marketing, etc
  • Analyzing and reporting on customer behavior insights to improve NI’s effectiveness of tactics

Skills For Director of Online Marketing Resume

  • Demonstrated cohesive end-to-end thinking in defining, creating and executing display and creative testing
  • Experience working in consulting/PE, marketing operations, finance or a related field
  • Ensure effective targeting of segment audience; and manage the scheduling of multiplemarketing automation campaigns to optimize touch cadence
  • Strong understanding of marketing processes and workflow including campaign execution, content development and analytics
  • Digital marketing experience, including SEM, SEO, display and social media
  • Experience collaborating with senior management and translating insights into decisions and actions
  • Experience shooting and light editing of still photography

Skills For Senior Online Marketing Specialist Resume

  • Motivated and commercially aware individual, some experience of working in a marketing / ecommerce environment would be preferable but not essential
  • Experience working with an online marketing agencies
  • Min. 2 years of experience in marketing campaign management or digital marketing
  • Demonstrates expertise using third party analytics tools (Google Analytics, Omniture, Atlas One) and mastery using publisher editorial tools
  • Demonstrate expert capability in using online marketing channels, especially online review sites (Vitals, Healthgrades, Google My Business)
  • Hands-on experience developing automated marketing programs for a B2B company
  • Internet marketing experience

Skills For Online Marketing Intern Resume

  • Good working knowledge of Word, Excel, MS Office, and PowerPoint
  • Hands on experience with development/design of web pages/applications using HTML, CSS and Javascript
  • Experience in reporting and analytics fields
  • Experience working with or at an ad agency
  • Experience managing Online Display or similar digital channel
  • Experience in affiliate marketing & lead generation within EMEA

Skills For Manager, Online Marketing Resume

  • Experience with copy-writing & content creation
  • Experience in managing content updates on websites and web analytics
  • Google AdWords & Bing Ads experience
  • Experience with marketing channel attribution
  • Previous experience working within an agency or eCommerce organization

Skills For Online Marketing Executive Resume

  • Take initiative to identify, prioritize, and implement all elements required for team to fulfill responsibilities in keeping with core strategic goals
  • Eager to learn and develop their performance marketing skill set
  • Hands on experience with website analysis tools. (Adobe Analytics, Omniture, Google Analytics, Google and Bing Webmaster Tools etc.)
  • Demonstrated success scaling a multi-million dollar paid acquisition strategy in at least two previous roles
  • Provide excellent customer service and clear, professional, communication to practice manager, hospital marketing directors and division leadership
  • Demonstrate a general understanding of technical integration between social media platforms
  • Create and develop email templates for consistency and effectiveness inaccordance with branding guidelines and best practices
  • O Consolidate and provide cadenced reporting for activities executed and ROI analyses
  • Knowledge of Eloqua Automation tool required. Other marketing automation and CRM experience can be considered

Skills For Senior Manager, Online Marketing Resume

  • Experience with managing localized & regional communications
  • Min. 1 year of experience in marketing of software products or similar
  • Music industry experience
  • Evaluate e/m-Commerce campaign and spend effectiveness
  • Experience with in statistics and regression analysis
  • Formal training in user experience and design

List of Typical Responsibilities For an Online Marketing Resume


Responsibilities For Online Marketing Specialist Resume

  • Good PC skills including Microsoft Office Suite
  • Excellent verbal/written communication skills (English and Spanish)
  • Demonstrated success in setting and adjusting marketing strategies in context of ecommerce experiences to drive business results
  • Communicate effectively with senior management from Marketing, Creative, IT, Finance, Merchandising, & Brand Strategy
  • Experience working as a technical account manager or similar work experience
  • Creative presentation skills for packaging analytics in a simple and actionable way for teams and leadership
  • Recruiting partners for our client’s online marketing programs with a strong focus on affiliate partnerships (focus Latin America)
  • Strong understanding of customer flows via multiple digital marketing channels from impression to conversion
  • Demonstrated success driving ecommerce business results through both customer engagement and acquisition marketing strategies

Responsibilities For Online Marketing Analyst Resume

  • Deep understanding of HTML/CSS and website administration with link building experience
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Experience in marketing or sales within a corporate environment, preferably within cloud computing
  • Strong technical background (tracking technologies, JavaScript, HTML)
  • Very good knowledge of online marketing tools (affiliate networks, DSPs etc.) and e-commerce platforms

Responsibilities For Director, Online Marketing Resume

  • Good understanding of web based technologies
  • Experience in online marketing or account management
  • Experience working with technical / dev teams to accomplish high-stakes business goals
  • Prioritize multiple tasks simultaneously and adapt to a rapidly changing environment
  • Strong sense of Marketing analytics and how to derive actionable insights from complex data sources

Responsibilities For Online Marketing Associate Resume

  • Experience in a related online marketing role
  • Experience in a high-performance organization
  • Experience in a numbers-forward marketing environment required
  • Supporting the other online marketing channels, in particular playing a leading role helping with the brand’s SEM, SEO and Programmatic strategies
  • Improving and expanding blogger reach to generate leads and sales, while expanding both channels mid-funnel needs
  • Uploading and maintaining banners and text links in affiliate networks

Responsibilities For Director of Online Marketing Resume

  • Scanning the market for new developments within affiliate marketing, lead generation
  • Acting as a project coordinator for small to mid-sized web and mobile analytics projects
  • Working knowledge of one or more of the analytics packages (eg Google Analytics)
  • Working with a competent, diverse and fun team across all functions
  • Keeping on top of market trends and ensuring we are first to market with new Digital Advertising initiatives

Responsibilities For Senior Online Marketing Specialist Resume

  • Supporting contact management strategies such as audience and database analysis, profiling, and data protection
  • Creating, posting, and developing social media strategies that support regional efforts
  • Supporting webinar program for increasing lead qualification, education, and awareness
  • Managing email deployment, list acquisition, data imports, and permission-based marketing programs
  • Expanding knowledge of online marketing tools, trends, and best practices regularly
  • Identifying trends and insights to optimize spend and performance based on those insights
  • Communicate A/B testing successes and failures to Marketing so that we can create a testing culture in Marketing and to any VU partners
  • Manage display marketing channels, including social ads and retargeting channels, ensuring that ROAS and new customer CPA goals are met
  • Project management for the implementation of new affiliate networks and online marketing tracking technologies (retargeting, web analytics, display etc.)

Responsibilities For Online Marketing Intern Resume

  • Liaise with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing
  • Refine attribution modeling and improving overall tracking
  • Manage company’s online marketing and advertising (PPC campaigns, advertising opportunities on other sites)
  • Coordinate the development of training materials, including, but limited to: toolkits, WebEx training sessions, etc
  • Manage mobile app marketing program, including app download and push campaigns, ensuring that customer acquisition and reengagement goals are met
  • Participate on cross-functional initiatives (including product, data science and engineering teams) aimed at improving the channel performance

Responsibilities For Manager, Online Marketing Resume

  • Create and manage digital marketing campaigns and operations from basic planning to setup to trafficking, QA and final analysis
  • Currently studying Marketing, Communication or other relevant Business Studies
  • Create, test, and optimize advertising creative and copy across advertising channels
  • Assist with general online marketing initiatives, which could include SEO, email marketing, and promotions
  • Contribute to management of SEM campaigns including, but not limited to: Google, Bing, Youtube, Google Display Network, Pinterest, Apple App Store
  • Continually A/B test to determine the most efficient manner of driving engagement from Content Marketing campaigns
  • Improve UX and conversion rates by using Test & Target to develop alternate landing pages. Carry out split tests to further optimise and report

Responsibilities For Online Marketing Executive Resume

  • Programs include but not limited to customer registration flows, landing pages, emails and product messaging
  • Partner with external agency to structure, launch and manage campaigns using AdWords, Facebook Ads Manager and other third-party advertising platforms
  • Develop and maintain landing pages utilizing a third-party platform, LiveBall, to support all PPC campaigns
  • Manage in-house programmatic DSP media buying tools as well our managed service programmatic media buying partners
  • Help in monthly and quarterly reporting of consumer marketing performance to key stakeholders across the organization
  • Partner closely with designers, copywriters and external agency to generate relevant, high-performing campaigns across SEM, social, retargeting, etc..

Responsibilities For Senior Manager, Online Marketing Resume

  • Track all properties and leads sources to ensure they are running smoothly by identifying broken pages, sites and/or crashes
  • Always on the look-out to improve existing campaigns, open new channels and find synergy. Essentially being the eyes & ears for the team
  • Track and report ROI of social media and online marketing training to Senior leadership team and other key Division and Corporate stakeholders
  • Write copy and develop supporting web content to promote online marketing channels
  • Be dedicated in solving data processing issues
  • Prepare comprehensive reports on digital marketing efforts and its impact on business and ROI at regular intervals to enable data driven decision making
  • Attend and participate in Brand meetings, taking minutes & sharing with all parties
  • Co-ordination of meetings as required (diary management, booking meeting rooms etc.)

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