Specialist, Marketing Resume Sample

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Stephanie Buckridge
13680 Gunner Prairie,  Detroit, MI
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Work Experience


Specialist, Marketing
01/2016 - PRESENT
Boston, MA
  • Responsible in reporting and presentation preparation of financial and market research data
  • Support competitive data gathering via market research and social media tracking
  • Provides support and guidance to field staff in order to increase nationwide marketing efforts and constituent engagement
  • Experience in a marketing position in a corporation, healthcare, consumer goods organization, or agency
  • Account management experience desirable
  • Travel both domestically and internationally occasionally, as needed
  • Take an active role in driving and managing the company’s data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities, including list scrubbing, importing, and processing
  • Maintain the marketing dashboard so that there’s clear visibility into how marketing is doing against goals
  • Developing, recommending and implementing market research plans for healthcare products and services; collaborating on brand positioning, databases and direct response
Senior Specialist, Marketing
11/2008 - 09/2015
Dallas, TX
  • Overseeing research of multiple requests from business development leaders across the country
  • Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans
  • Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support
  • Define, develop, and execute marketing strategies with targeted campaigns to accelerate wireless, reduce churn and grow revenue
  • Work cross-functionally with market insight teams, product, pricing, marketing communications, and channel to develop strategies and execute campaigns end-to-end
  • Analyze weekly results to provide recommendations that drive growth and intervene on risks
  • Build the narrative for campaigns and identify messaging that is relevant for the targeted segment
  • Effective communication, issue management, and status reporting
  • Assists with the daily operations in the Digital Marketing Intelligence Center, and organize presentations and updating content of the website
Specialist, Marketing Operations
05/2002 - 09/2008
Houston, TX
  • Assists in the development of an integrated marketing strategy
  • Researches and applies new trends to enhance the user experience and increase engagement on social media and the mobile app
  • Works closely with faculty, staff and students on a daily basis to write and distribute stories about academic/student success and information, approaching deadlines, events, and news on the college’s website, social media platforms, newsletters and marketing collateral
  • Works closely with the AIR analysts to create data sets and dashboards for targeted marketing campaigns and to measure results, the return on investment
  • Supervises department work-study students and interns serving as brand ambassadors, and charged with writing stories, engaging students on social media platforms, and carrying out various social media contests on campus
  • Creates digital graphics such as banners, custom images, icons, ads, and photos for daily social media content, the college website, and campaigns
  • Monitors the college's online reputation and conversations across social media platforms and consult with the Executive Director of Public Relations and Marketing Communications as needed to respond in a timely and appropriate manner

Education


Palm Beach Atlantic University
1996 - 2001
Bachelor's Degree in Marketing

Professional Skills


  • Analytical skills: strong analytical skills and critical thinking
  • Strong collaboration skills and proficient in building strong relationships; working in a team environment with multiple stakeholders
  • Work well with all levels of employees and demonstrate strong partnering skills
  • Strong organizational skills and the ability to prioritize, change focus and provide context in a rapidly changing environment
  • Highly creative, with strong copy-writing skills and campaign management experience
  • Excellent project management skills to meet deadlines, manage multiple projects/campaigns, and track details effectively and efficiently
  • Strong written and oral communications organizational and multi-tasking skills

How to write Specialist, Marketing Resume

Specialist, Marketing role is responsible for microsoft, presentation, communications, software, multimedia, design, marketing, adobe, powerpoint, collaboration.
To write great resume for specialist, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Specialist, Marketing Resume

The section contact information is important in your specialist, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Specialist, Marketing Resume

The section work experience is an essential part of your specialist, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous specialist, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular specialist, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Specialist, Marketing resume experience can include:

  • Exhibit strong written & verbal communication skills along with excellent interpersonal skills
  • Self-starter with strong initiative and problem-solving skills and an understanding of marketing’s role in driving sales
  • Strong writing, editing, project management, and communication skills
  • Logical thinker and communicator. Strong coordination skills
  • Demonstrated track record of handling multiple projects simultaneously while paying strong attention to detail and meeting deadlines
  • Experience providing marketing and communications support, with specific experience in B2B environment

Education on a Specialist, Marketing Resume

Make sure to make education a priority on your specialist, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your specialist, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Specialist, Marketing Resume

When listing skills on your specialist, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical specialist, marketing skills:

  • Strong presentation skills, including the ability to create + pitch presentations to stakeholders across all levels
  • Strong interpersonal skills and ability to work well with other team members
  • Intermediate copywriting skills, knowledge of multimedia tools, social media, and direct electronic communications
  • Experience with PC platform in programs such Word, Excel, PowerPoint, Access and experience with social media
  • Advanced communication skills (written and oral)
  • Intermediate design skills an asset

List of Typical Experience For a Specialist, Marketing Resume

1

Experience For Senior Specialist, Marketing Resume

  • Excellent communication skills, both oral and written, for internal and external customers
  • Good rapport and negotiation skills with customers and other KOLs
  • Demonstrated project management and project portfolio management skills
  • Strong attention to detail, including strong proofreading capabilities and interest in achieving the highest quality, most accurate deliverables possible
  • Progressive marketing experience and 1 year Internet Marketing experience
  • Progressive experience in a marketing position in a corporation, healthcare, consumer goods organization, or agency
  • High-level of collaboration, attention to detail, astute problem-solving skills and the ability to manage many projects simultaneously
  • Demonstrated ability to work with cross functional stakeholders OR demonstrated ability to work in a highly matrixed organization
  • Support in system & format setting, consolidation, validation and alignment of line list
2

Experience For Specialist Marketing Resume

  • Manage projects and prioritize work across divisions that align to business priorities and US Human Health Strategy 2020
  • Project management and campaign management skills
  • Collaboration skills that cross franchises and divisions, and support a ‘One Merck” approach
  • Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and Adwords
  • Experience working with SFDC (or other similar tool) for lead/pipeline analytics and reporting
3

Experience For Specialist, Marketing Operations Resume

  • Experience engaging with Integrated Delivery Systems and consumers on evolving healthcare trends and needs
  • Experience creating email campaigns and e-newsletters
  • Manage operational effectiveness within the marketing function to ensure projects specifications and defined outcomes are met
  • Consolidate all marketing related forecasts from 3 regions in China
  • Guide analysis of current effectiveness of digital and social marketing campaigns and research industry trends and best practices
  • Related work experience in marketing, web management or project management
  • Five or more years marketing experience
4

Experience For Specialist, Marketing, Consumer Initiatives Resume

  • Execute assigned tasks and objectives aligned to marketing and sales priorities
  • Experience with Salesforce Marketing Cloud and Google Analytics
  • Direct Experience with deploying end to end email campaigns with a major Email Service Provider or CRM platform
  • Experience working with multiple brand teams
  • Three (3) or more years of recent customer-facing experience
5

Experience For Specialist, Marketing Alternate Channel Resume

  • Experience with website usability, responsive (mobile), email engagement, and social media strategy
  • Good manual dexterity for the use of common office equipment such as computer terminal, calculator, copiers and FAX
  • Strong MS Office proficiency and Outlook
  • General knowledge/ 1-3 years experience in a creative service environment
  • Assist in management and evaluation of appointed PR agency and ensure agency delivers effective PR pitches to grow Malaysia PR presence
  • Show agility with a proven ability to evolve strategic & tactical elements based on research, data & industry trends
  • Demonstrated ability to deliver presentations to senior team members and articulate a clear point of view
6

Experience For Senior Specialist Marketing Campaign Developer Resume

  • Experience with Adobe Creative Suite (InDesign, Photoshop) and other design tools
  • Researches, identifies, selects best channels to improve effectiveness of coverage
  • Advanced event management experience
  • Demonstrate an understanding of customer segmentation and targeting techniques.
  • Coordinate and manage the acquisition customer campaign calendar based on priority and data insights
  • Experience in pharmaceutical commercial and/or health care industry
  • Demonstrated knowledge of Consumerism and digital trends in health care
  • PRT and Job Owner experience
  • Executing key marketing strategies to achieve maximum brand penetration and exposure
7

Experience For Specialist, Marketing Associate Resume

  • Managing samples and Product Room
  • Assist in conducting and organizing retail staff training on a periodical basis during product launch
  • Assist in the coordination of marketing and product technical training materials for new hires under guidance of Sales Training department and Marketing team
  • Under guidance from VP Marketing and Director Marketing, work to deliver metrics and reporting for key marketing
  • Proficiency in triaging, managing and formulating project workflows
8

Experience For Senior Specialist, Marketing Operations Resume

  • Manage the marketing assistant in undertaking marketing, digital, design, and communication tasks
  • Coordinate photography and other creative asset creation to support the BMG influencer and e-com/channel marketing programs for printing products
  • Collaborates with the Marketing Coordinator on all store openings, events and advertising campaigns associated
  • BA/BS in Marketing communications, advertising or related field
  • Copy editing and proofing proficiency
  • With direction from Senior Manager Marketing coordinate and disseminate all global and regional marketing materials to local level
  • Oversee and provide supervision to Regional product, sports marketing and marketing team
9

Experience For Senior Category Specialist Marketing & Technology Resume

  • Assist the content manager with marketing content editing and develop collateral and presentation design
  • Participate in regional marketing planning and review calls and meetings
  • Support and manage event and show planning and logistics, vendor and budget interactions (PO creation), and project management of tracking and communications
  • Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective action
  • Develop VIP’s care tool kit including present package GWP (Gift with Purchase) and key season’s GWP with internal functions or external agencies
  • Product Merchandising, Sales Operation, Wholesale
  • Upload all Marketing files into Knowledge Exchange to share with all departments
10

Experience For Specialist, Marketing Analytics Resume

  • Assist Senior Manager Marketing on special project basis
  • Assist sports marketing (Home pro staffs, Influencers, Ambassador in Malaysia to meet the goals of the brand
  • Participates in coordinating promotional activities for campaigns
  • Work closely with to ensure alignment with business, sales and marketing goals
  • Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the Sales team
  • Orchestrates internal and external resources necessary to launch marketing programs
  • Adhere to consistent marketing processes and tool adoption
  • Occasional traveling is required

List of Typical Skills For a Specialist, Marketing Resume

1

Skills For Senior Specialist, Marketing Resume

  • Excellent communications skills with the ability to interface at all levels of management
  • Experience: 1-3 years experience in a marketing coordination, operations or process improvement role, ideally in the medical or healthcare field
  • Experience operate in a regional, and globally matrixed environment
  • Fluent communication skills in both English and Korean
  • Proven ability to build and leverage relationships to achieve strong project/program results
  • Advanced computer skills; comfortable with Microsoft Office Suite
  • Experience in Communications or Public Relations/Affairs work experience required
2

Skills For Specialist Marketing Resume

  • Able to effectively translate data analysis into everyday English
  • Demonstrated examples of strong oral and written communications
  • Experience developing marketing campaigns via social media, including tracking, monitoring and measuring the success of those efforts
  • Experience with in-bound marketing, direct marketing, telemarketing, event marketing, collateral development, etc
  • Marketing experience is required, including marketing campaigns
3

Skills For Specialist, Marketing Operations Resume

  • Experience executing a marketing function in an agency or corporate environment
  • Experience with developing marketing materials
  • Email marketing experience with a track record of growing customer engagement
  • Experience with managing budgets and analyzing data
  • Experience building landing pages, websites and/or web-based applications
  • Experience building or utilizing web services and API's
  • Experience marketing/selling media to large format, graphics, and/or commercial print markets in a B2B environment is desired
  • Business-to-business (B2B) marketing experience
  • Experience with some marketing automation platforms such as CRM tools Salesforce.com
4

Skills For Specialist, Marketing, Consumer Initiatives Resume

  • Experience in a hybrid Marketing/Sales/Account Management role
  • Three (3) years of experience in digital marketing and/or communications required
  • Strong acumen for sales, marketing, commercial and business development
  • Experience developing solutions that grow revenue and satisfy customer needs
  • Experience in a public relations and marketing communications environment
5

Skills For Specialist, Marketing Alternate Channel Resume

  • Develop and validate queries and report templates to ensure consistency and accuracy
  • Demonstrated ability to manage multiple projects and complete work according to deadlines
  • Experience in telecom/retail/wireless considered an asset
  • Experience of digital programs such as paid search, display networks, ABM programmatic advertising, LinkedIn or similar
  • Comfortable working autonomously or as a team member; Experience in an ambiguous environment
  • 0~1 years of marketing management experience with a recognized top tier brand
  • Self-motivated with the ability to operate independently and with minimal supervision
6

Skills For Senior Specialist Marketing Campaign Developer Resume

  • Hands-on experience with Speaker Programs, Conferences and/or Events
  • Continually improve the play book / CRM as a tool kit for effective negotiation and optimisation of the Portfolio
  • Build and maintain relationships with partners on an ongoing basis; understand their objectives and champion joint priorities; hold regular update meetings
  • Provide excellent and timely support to internal clients in support of their business objectives
  • Create the value-added contents/benefits to maximize the customer online experience on Canon Direct
  • Manage and execute various trade shows and events to build product awareness and provide customer hands-on experience
  • Result-oriented; strong numerical
  • Assisting in managing the field marketing activities and lead generation programs in the French speaking regions including all types of events
7

Skills For Specialist, Marketing Associate Resume

  • Planning and executing regional digital programs in addition to the Corporate digital activities above including social campaigns to support local activities
  • Working closely with the wider field marketing managers building a collaborative team approach
  • Understanding of commercial and business challenges facing key prospects and customers in the French region
  • Writing and editing content for Canon USA's website
  • Working closely with the EMEA ABM lead to manage local activities around the Account Based Marketing (ABM) program
  • Serving as a liaison point between the Marketing, BDEs (Business Development Executives) & Sales functions as well as outside agencies, consultants, and others
  • Understanding of the web and social media (various platforms, responsive elements, etc.)
  • Willing to travel occasionally for booth setup and onsite management (ability to lift 30lbs)
  • Working with the Global digital team to advise on and align digital programs for the region as required
8

Skills For Senior Specialist, Marketing Operations Resume

  • Working with external and internal resources on content creation including case studies and thought leadership material
  • Assisting in the partnership with the PR agency for the region
  • Exposure to other marketing or related disciplines preferable, e.g. business analysis, retail merchandizing, organizational development
  • Willingness to learn and work in a growing marketing team and expand the role
  • Coordinate with IS and QA to implement Integra’s global labeling system and process across all manufacturing and distribution sites
  • Manage local input for assigned region’s New Store Opening marketing plans (Retail + TPR)
  • Closely monitor marketing campaigns to ensure ongoing success as measured by campaign objectives and report-out the campaign KPIs to key stakeholders
  • Assist with general brand building and Marketing Qualified Lead efforts as needed
  • Help manage the scheduling of product launches, kickoff meetings, training events, etc., within the zone
9

Skills For Senior Category Specialist Marketing & Technology Resume

  • Wholesales / Retail Merchandising / Product / Marketing / Finance / Supply Chain Management
  • Support adhoc administrative responsibilities such as calendar of events and meeting scheduling, as needed
  • Create report tracking to planned targets
  • To develop, manage and implement country marketing plans
  • Track key KPIs to develop and build post mortems and success stories and learning’s for content related programs
  • Provide specialist Procurement and category guidance and advice to business stakeholders and coaching to more junior members of the DP team
  • Passionate, motivated and driven; eager to learn and grow in a quickly-expanding team and industry
  • Knowledge of and ability to use Internet-based applications for providing widespread exposure to a product or service
  • Build, manage and optimize customer onboarding based on segmentation and data insight
10

Skills For Specialist, Marketing Analytics Resume

  • Team working and collaboration in a multi-cultural and cross-functional environment
  • College/University education: qualifications in Business, Marketing, Commerce or a related discipline are highly desirable
  • Comprehensive understanding of USCO functional areas and business processes
  • Track record of problem solving and process improvement
  • Work closely with internal stakeholders to ensure label availability and avoid manufacturing production delays
  • Manage event marketing responsibilities for assigned region’s Mobile Showroom(s)
  • Liaise with industry professionals and source marketing opportunities

List of Typical Responsibilities For a Specialist, Marketing Resume

1

Responsibilities For Senior Specialist, Marketing Resume

  • Experience in coordinating and executing projects on a deadline (very important)
  • Intermediate experience participating in website and landing page development, projects
  • Assist in overseeing the media strategies across Malaysia to ensure maximum A&P mileage, brand exposure, cost effectiveness and efficiency
  • Experience in a marketing/communication related role
  • Intermediate experience acting in a program/project manager capacity to analyze data and insights about how to optimize channels and programs for highest ROI
2

Responsibilities For Specialist Marketing Resume

  • Intermediate experience handling digital analytics suite, social media management platforms, and digital video distribution
  • Experience marketing software or SaaS solutions
  • Gathering and researching of the industry and competitors
  • As required, assist with developing local marketing programs with respective zone senior management and report results to the Zone Marketing Manager
  • Has basic understanding of marketing and awareness of the disciplines within the marketing area
3

Responsibilities For Specialist, Marketing Operations Resume

  • Involve all product marketing activities, timely complete meeting minutes
  • Researches, writes, and develops supporting marketing materials and
  • Reviews literature pertaining to the current marketing project and
  • Ensure the national brand awareness is localized according to Region’s business needs while staying true to the T-Mobile brand
  • Assist in developing specific marketing plans and activities for the zone to establish, enhance or distinguish product placement within the competitive arena
4

Responsibilities For Specialist, Marketing, Consumer Initiatives Resume

  • Work with internal Canon departments and agencies to create integrated advertising campaigns, including Print,
  • Develop field marketing tools and strategies to support sales and marketing efforts
  • Relays market information for the development of appropriate marketing strategies and programs to ensure the proper positioning of Canon solutions
  • Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise
  • Develop local marketing strategies and plans in collaboration with regional marketing for assigned products and services
  • Monitor Newegg exclusive deals and promotions to affiliates; such as posting hot deals and need immediate attention on HardOcp and PcPer threads
5

Responsibilities For Specialist, Marketing Alternate Channel Resume

  • Create, execute and report on marketing strategies and programs that grow the Region’s business
  • Provide day-to-day oversight and administration of the worldwide labeling and promotional materials artwork approval process and web-based system
  • Coordinate and execute user training, manage user profiles and system licenses to ensure compliance with vendor agreements
  • Maintain process documentation and coordinate ongoing updates to the artwork approval global process
  • Support the process to distribute and deploy promotional materials and product labeling to various distribution platforms
  • The ability to drive results in a fast paced, multi-tasking environment
  • Collaborate with internal groups, and external agencies to develop marketing materials and activities to support product and promotions
  • Manage working relationships with select Associations, and manage various Sponsorships, to maximize product
  • Collaborates with marketing teams to develop lead generation camapiagns via social media; monitor and track those efforts to ensure ROI
6

Responsibilities For Senior Specialist Marketing Campaign Developer Resume

  • Creates marketing presentations
  • Support commercial speaker and conference efforts, which includes but is not limited to the following
  • Contribute to the development of the regional product/marketing plan
  • Advanced integrated marketing and communications
  • Resister & maintain the local article’s info through the Global local article creation tool
  • Channels, Finance, SCM, Product
  • Store and Market external service providers and/or partners
  • Acts as a representative of the marketing department to brokers in CBRE’s Palo Alto office, who require strategic marketing, as well as marketing tools, to help in their pursuit of new business
7

Responsibilities For Specialist, Marketing Associate Resume

  • Assists in development, coordination and implementation of marketing strategies and works closely with research coordinator and business development analyst to support those strategies
  • Provides quality control for materials that leave the Marketing Department based on department protocols (proofreading, style guide, production management, etc)
  • Works as a team/collaborates with Marketing Department staff, brokers, research, and corporate marketing teams, among other departments, to develop and execute deliverables for New Business Pursuits
  • Maintains and updates marketing library of standard company boilerplate proposals, custom-proposals, and other collateral materials
  • Remains informed and up to date on industry knowledge, trends and competition, in order to provide relevant, actionable insights to projects and pitches
  • Strong writing and communication skills, both with creating presentations and marketing tools for brokers, as well as with day-to-day communication with brokers, marketing staff and across departments
  • Able to employ project management skills to keep projects moving and engage people across staff and departments to move projects forward and complete deliverables on time
  • Strong organizational skills, including working with file libraries, file nomenclature and versioning during the development of materials, in order to build upon the department’s library of reference materials
  • Energetic, enthusiastic and people-oriented. Enjoys working with different personalities and can adapt/accommodate to others’ working styles while achieving goals and objectives of projects and deliverables
8

Responsibilities For Senior Specialist, Marketing Operations Resume

  • Assist in Product Experience Sessions thru out Malaysia
  • Understands the sales budgeting process and participates in the prioritization of tactics
  • Prepare all relevant materials and documents including meeting/event agenda, invitation letter, advertising paper, registration form for all participants, etc
  • Conducts training for Canon’s sales and dealer personnel
  • Service-oriented and responsive. Works well under deadlines
  • Intermediate skills with various software programs such as Microsoft Office Suite and Adobe Creative Suite. Specifically, possesses solid PowerPoint and Adobe InDesign skills, including the ability to create/modify info graphics, create animations, insert pictures/files, etc
  • Be trained and work within a web-based content management system
  • Develops advertising and specific marketing plans and other activities to establish, enhance, or distinguish Canon’s customer service & support within the competitive arena and develops business plans and positioning in the marketplace
  • Market research: Continuous surveillance and analysis of NGS’ products and programs and our competitors. Provide market insights on product acceptance, buyer personas, and industry feedback. Collaborate with staff to build and distribute marketing surveys. (10%)
9

Responsibilities For Senior Category Specialist Marketing & Technology Resume

  • Manage and coordinate with vendors to support the meeting/event
  • Logistic support to the meeting/event including all booking management of transportation and accommodation, collection of participant list as well as meeting reception
  • Works independently and collaboratively with outside vendors on
  • Manage internal affiliate programs to ensure continuous promotion of Newegg’s brand as well as generate traffic and sales revenue
  • Collaborate with Product Management department to create best advertised deals on a daily basis
10

Responsibilities For Specialist, Marketing Analytics Resume

  • Interact with Web Management and Product Management departments to verify all terms and discounts are accurate
  • Responsible for design, maintain and implement work flow processes to ensure full compliance of Hong Kong Disneyland Resort / Disney companies’ policies
  • Create and develop and execute marketing programs and strategies that tie into corporate marketing initiatives in order to grow the Region’s business presence
  • Utilize the Area’s and Corporate marketing direction to customize marketing tactics which produce the highest ROI
  • Drive customer awareness of T-Mobile’s products and services

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