Mgr Marketing Resume Sample

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Lavina Osinski
740 Parisian Radial,  Boston, MA
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Work Experience

Senior Mgr, Marketing
08/2017 - PRESENT
Chicago, IL
  • Communicates guidelines, and priorities
  • Anticipates and clarifies internal needs
  • Acts as voice of consumer and advocate for the consumer
  • Identify and manage partner relationships, driving “efficient quality” of deliverables, but also greater depth of value added knowledge
  • Continuously seek new and innovative ways to bring external thinking to our business practice. Work with all vendors to drive best-in-class and cutting edge learning in all projects as needed
  • Creative problem solver who not only can identify issues but also comes up with solutions
  • Develop close relationships with sales force to better understand their needs, drivers of success within the channel, anticipate business and product innovation trends
  • Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects
Mgr, Marketing
04/2011 - 05/2017
San Francisco, CA
  • Support, inform and guide Marketing and Sales strategies for retail and institutional businesses with ad-hoc reporting and analysis, customer insights and identifying key metrics
  • Demonstrate analytics thought leadership applied to cross-channel analysis, optimization and design of experiments, while having a hands-on approach to execute the strategy
  • Help drive and qualify leads for the Marketing and Sales teams with innovative approaches to predictive modeling and multivariate testing. Collaborate with cross-functional teams to shape contact strategies based on data-driven insights and segmentation models
  • Develop and establish procedures and policies governing distributor and dealer communication
  • Develop, recommend and implement marketing strategies, plans, programs, and measures to support and grow ICP sales while improving profitability and competitive position
  • Provide strategic direction and counsel to executive leadership and across peer group to support price positioning, advertising, sales channels, segment markets, distribution, training and product roadmap to optimize position, profitability and industry leadership
  • Facilitate the efficient and effective cascade of information from ICP (product, marketing, sales, training, etc.) through the entire channel
Asst Mgr, Marketing
12/2004 - 11/2010
San Francisco, CA
  • Sitting for long periods of time while using office equipment such as computers, phones and etc
  • Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment
  • Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment
  • Manage the development of appropriate, timely and measurable marketing initiatives for key strategic objectives of the business unit including programs to acquire new customers, retain existing customers and deepen customer relationships via cross-sell opportunities of HSBC products and services. Responsible for developing mid-term strategy and quarterly operating plans for assigned areas
  • Develop and manage budgets, while ensuring cost control of marketing programs
  • Own and lead the annual rolling marketing planning process (ROP) for the Region
  • Work with Global Marketing CMB & GBM to understand and communicate the Global Marketing CMB & GBM objectives to all markets within the Region, localizing the planning content to enable focus on the most relevant and appropriate activities
  • Accountable for the development and agreement of ROP marketing spend requirements in each market within the Region
  • Ensure clear and concise communication with pertinent cross-functional stakeholders. Articulate strategy and approach, track outstanding items, ensuring resolution of outstanding items


Wingate University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Collaborate with KO System (TCCC + Bottlers/in-market partners), agencies and other stakeholders across our value chain: Develop and leverage relationships with stakeholders to appropriately stretch and impact our global business
  • Strong collaboration skills to work across multiple departments while managing multiple priorities
  • Strong interpersonal skills with ability to develop and maintain strong relationships both internally and externally
  • Demonstrate excellent leadership skills
  • Strong strategic thinking and implementation skills
  • Excellent people skills with the ability to communicate at all levels
  • Excellent computer skills (MS Office); working knowledge of web production, tools, technology

How to write Mgr Marketing Resume

Mgr Marketing role is responsible for marketing, presentation, digital, analytical, leadership, media, training, communications, excel, editing.
To write great resume for mgr marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Mgr Marketing Resume

The section contact information is important in your mgr marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Mgr Marketing Resume

The section work experience is an essential part of your mgr marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous mgr marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular mgr marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Mgr Marketing resume experience can include:

  • Gain support for plans and programs from key stakeholders: Executive Leadership team, Sales and Channel Partners on a consistent basis. Effectively communicate results to key stakeholders
  • Drive improved distributor and dealer satisfaction. Analyze programs and recommend strategic and annual improvements based on distributor and dealer voice of customer
  • Strong project management, creative development, data management and analytical skills
  • Strong interpersonal skills, team oriented, energetic, able to work in a fast-paced environment
  • Excellent communications skills and ability to build collaborative relationships
  • Strong quantitative analyses skills

Education on a Mgr Marketing Resume

Make sure to make education a priority on your mgr marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your mgr marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Mgr Marketing Resume

When listing skills on your mgr marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical mgr marketing skills:

  • Highly effective planning, organizational and problem-solving skills
  • Excellent project management skills with the ability to manage multiple global projects simultaneously
  • Excellent verbal/written communication skills are essential, as position involves extensive contact with management and internal/external customers
  • Excellent communication, interpersonal presentation and negotiation skills
  • Good interpersonal skills, ability to connect with different audiences quickly
  • Excellent social media etiquette and moderation skills

List of Typical Experience For a Mgr Marketing Resume


Experience For Mgr, Marketing Resume

  • Strong experience in media buying and budget management
  • Marketing and/or sales experience within a healthcare industry
  • Develops streamlined workflow processes to fully maximize marketing systems and establishes effective communication forums
  • Gather information to identify effectiveness of the strategies and shares information and suggestions with the marketing team
  • Develop effective on air assets and scripts, adapting brand direction into the TV medium
  • BS in Business or Marketing or equivalent combination of education/experience
  • Analyzes primary and secondary research to develop effective marketing strategy and present to stakeholders

Experience For Senior Mgr, Marketing Resume

  • Responsible for managing an effective product portfolio of technical / specification and communication database
  • Experience working with highly technical products
  • Ales & marketing experience
  • Significant experience in the digital and social space
  • Independently problem solve, balance priorities and make "on-the-spot" executional decisions
  • Generally 6+ years related experience
  • Marketing Services: 25%
  • Working proficiency in Microsoft Excel
  • Attention to detail, including spelling, proofreading, and editing

Experience For Mgr-marketing Resume

  • Assist in providing consumer-driven marketing through consumer research, local product knowledge, and competitive intelligence for existing and new communities
  • Responsible for managing marketing program by development & maintenance of collateral material; Management of Marketing events
  • 10-25% overnight travel to include flying, driving, riding or by rail
  • Responsibilities for keeping up with the rapidly evolving technologies and capabilities within the digital and social media marketing worlds
  • Have additional responsibilities supporting the US product and marketing teams ensuring all groups meet their KPIs
  • Leverage learning’s to help shape strategy and execution in global consumer marketing
  • Provides leadership for public relations and advertising strategies and objectives; ensures these initiatives are integrated in marketing plans
  • Identifies strengths & gaps of marketing promotional activity including long-term evaluation/breakdown of holistic plan for markets with prolonged growth
  • Helps identify field marketing training needs/gaps

Experience For Asst Mgr, Marketing Resume

  • Developing and implementing multi-channel, consumer engagement strategies
  • Socialize the Customer Journey approach and highlight benefits of applying insights to key Customer facing initiatives at McDonald’s USA
  • Development of regional and country-specific Marketing programs, working closely with the Country Manager, Legal, Finance and Agent stakeholders
  • Gather demographic, consumer, and industry-related information necessary to prepare and maintain ongoing marketing strategies for the division
  • Leads a monthly Marketing Meeting to gain client feedback on new initiatives
  • Conducts monthly pre-meal focusing on importance of marketing & communication at the unit
  • Engages with VP of Marketing & showcase units to bring best practices to the unit

Experience For Senior Mgr Marketing Analytics Resume

  • Drive and participate in the strategic and tactical marketing planning process
  • Manages distributor or customer requests for marketing materials including photos, logos, literature files, and product catalog content
  • Work with Director to recommend strategic retail pricing for new products; recommend price increases for existing products
  • Develop and manage international advertising and promotions through: marketing literature, e-newsletters, franchise expos, and direct mail outlets
  • Support establishing sale organization and creating relationship with dealer
  • Lead new product launch preparation project with establishing and tracking key milestones

Experience For Mgr., Marketing Resume

  • Subsequent marketing planning to drive demand for products by application
  • Develop marketing plans and programs for each channel – Retail and Digital- directing promotional support
  • Report on the performance of content and campaigns including developing insights and recommendations
  • Drive customer-centric communications, strategies and planning across all aspects of the marketing plan
  • Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

Experience For Assistant Mgr Marketing Resume

  • Brand marketing messaging and campaign material
  • Market monitoring and competitive benchmarking
  • Lead cross-functional teams on channel programming, promotion & incentives objectives
  • Plan and guide activities in accordance with strategic plans, annual objectives and profit plans to improve market share, sales levels, profit margins, and return on capital employed
  • Develop content, strategy for trade advertising, channel websites and apps

Experience For Senior Mgr, Marketing, Chronic Renal Resume

  • Leads continuous improvement efforts to increase and drive efficiencies, grounded in hindsights and leveraging objective data
  • Create and implement online marketing webinars, delivers customer trainings to include online product tours, and uses other online promotional tools
  • Partner with internal Account Sales Directors and external Retailer partners to develop and execute account specific marketing programs
  • Ensure that the daily operations for product management and marketing are maintained
  • Focus on KPI’s and ROI with responsible marketing programs
  • Manages department alignment of goals, message and execution among product, distribution and marketing teams
  • Develops prescriptive approach to planning
  • Measure, benchmark and communicate local results and make recommendations to continuously improve marketing strategy

Experience For Mgr, Marketing Operations Resume

  • Work collaboratively to communicate local market conditions, customer and program feedback to continuously innovate marketing programs
  • Develop product marketing programs
  • Creates a cohesive marketing strategy and calendar of events that supports Unistrut key initiatives
  • Partners with Product Managers, Engineers, Industry Affairs, and Legal to obtain content, strategic direction, and messaging
  • Develops and maintains training module programs
  • Manage outside vendor relationships for print advertising placement
  • Manages social media content to ensure company branding and consistency is maintained across all platforms. Monitors monthly metrics
  • Responsible for developing competitive Price List for In house and Focus Brand, Key supplier relationship

Experience For Mgr, Marketing International Comfort Products Resume

  • Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
  • Develops and executes marketing plans and budget programs to ensure profit growth and product expansion
  • Facilitate meetings and training, as needed, in order to meet goals and objectives
  • Conduct marketing research, follow up on campaigns and launches, provide Senior Management team with regular quantitative and qualitative reports
  • Generate RAIL market knowledge, including applications, products, competitors, market trends, technology roadmaps and regulations
  • Work closely with engineering on the technology roadmap and technical requirements and drive new products and technologies
  • Identification of target applications and externalization of value propositions together with PM, Sales & Engineering
  • Translates current and future technology developments into actionable insight focusing on applications
  • Support the launch and improve digital channel and product, as well as run digital marketing

List of Typical Skills For a Mgr Marketing Resume


Skills For Mgr, Marketing Resume

  • Strong communication skills and high standard of written English and German
  • Outstanding creative ideation and feedback skills to direct campaign development internally and with global agency partners
  • Skills in the areas of pricing, reimbursement, messaging, branding, relationship management and creative product/program development
  • Proven Experience in Proposing, managing and aligning projects globally
  • Solid understanding of online marketing principles and proven ability to implement marketing programs on strategy
  • Highly desired: Photo editing and video editing skills

Skills For Senior Mgr, Marketing Resume

  • Solid experience in campaign delivery from planning and coordinating across internal departments and external suppliers through to implementation
  • Responsible for managing an effective competitive price book with sales for growing effective product sales
  • Good communication and professionalism when developing strong working relationships within the company as-well-as outside of the organization
  • Proactively making effort to improve marketing skills
  • Demonstrated skill in handling multiple tasks and highly organized
  • Demonstrated ability to think conceptually but act with purpose and a strong sense of direction
  • Effectively lead teams and deliver results through a regularly changing environment
  • Market research experience including 2+ years managerial experience

Skills For Mgr-marketing Resume

  • Experience in a B2B organization, a distribution company and/or experience with a large sales function
  • Solid business acumen and project management. Strong results orientation
  • Advanced Analytical skills and Insight proposal
  • Advanced Microsoft Excel skills is required (ability to manipulate, organize and present Data / Create Insights Dashboards)
  • Experience in creation of social media content, with experience applying this knowledge successfully across multiple consumer segments
  • Experience with a digital focused newsroom – strong news judgement
  • Strong business acumen with ability to make decisions, define strategies and ensure effective

Skills For Asst Mgr, Marketing Resume

  • Strong hands-on experience with Business Intelligence(BI) tools such as, SAS, Altryx, or other relational database tools
  • Marketing and strategic planning experience
  • Performance Reporting experience, working with data in Marketing Analytics Platforms (i.e. SAS)
  • Experience in proposing, executing and translating survey findings into Action Plan
  • Proven track record in developing and administering marketing programs
  • Excellent grounding in analytics, business modeling and training capabilities

Skills For Senior Mgr Marketing Analytics Resume

  • At least seven years of global marketing experience - as well as managing staff (locally and remotely)
  • Sharp, strategic marketer with a blend of direct marketing and brand marketing experience
  • Experience working on/with digital marketing initiatives across the spectrum of paid, owned and earned media
  • Good understanding of database marketing
  • Analytical and numerate – excellent troubleshooting and problem solving capabilities

Skills For Mgr., Marketing Resume

  • Proven track record in leading and managing therapy/brand promotion
  • Consults/collaborates with field marketing management to ensure the most effective local marketing plan for the System
  • Professional experience in innovation, marketing, research, entrepreneurship, or social sciences
  • BS/BA required with five to eight years’ experience in marketing,
  • Experience managing Automation/CRM Software (Marketo / Salesforce)
  • Related work experience in sales, marketing or channels preferably in financial services or educational sector
  • Demonstrate ability to build and maintain strategic working relationships
  • Experience with implementation of marketing campaigns and communication plans

Skills For Assistant Mgr Marketing Resume

  • Strong business and marketing background
  • Experience in driving SEO,SEM, paid social and display media strategies
  • Previous experience of financial services copywriting/journalism is helpful but not essential
  • Experience identifying opportunities via statistics and analytics
  • Build strong working relationships with internal and external stakeholders and partners across the enterprise
  • Marketing experience required
  • Financial/budgeting experience
  • Continuously work to improve the shopping experience in our stores
  • Experience in a Marketing leadership capacity

Skills For Senior Mgr, Marketing, Chronic Renal Resume

  • Develop and execute marketing and promotional plans and ensure effective execution
  • Ensures effective tracking of new initiatives
  • Executes an effective catering showcase
  • Demonstrated ability to learn and manage a variety of different technologies and data sources
  • Establish the global value proposition and evidence strategy to maximize market adoption
  • Professional experience at building content online
  • Medical Device industry experience is a benefit
  • Proven track record in positioning and developing brands, ideally in a multi-brand environment
  • Experience in channel marketing in a b-2-b environment is welcomed

Skills For Mgr, Marketing Operations Resume

  • Experience in marketing, brand management
  • Experience working or a large, established brand or agency
  • Strong in supporting thought leadership, strategy, and complex change agendas
  • Establish strong relationships with a diverse group of both internal and external stakeholders to accomplish key goals
  • Highly desired: Experience with community management
  • Highly desired: Experience in global FSI brand or a regulated environment
  • Strong Software Knowledge of Google Suite

Skills For Mgr, Marketing International Comfort Products Resume

  • Experience in online marketing in a similar commercially and results focussed role
  • Previous management experience of a creative team is desirable
  • Strong ability to tell a story from data received, to stakeholders and Executives
  • Strong insight of Singapore Healthcare market and reimbursement system
  • Be familiar or experienced in specialty disease management e.g. Diabetes, Hypertension, etc
  • Complete marketing department operational requirements by scheduling and assigning employees; following up on work results
  • Organizes and implements marketing programs using direct marketing, mass media and online marketing
  • Develop and implement key marketing activities including organizing training and education,

List of Typical Responsibilities For a Mgr Marketing Resume


Responsibilities For Mgr, Marketing Resume

  • Effectively translate market trends to develop unique tactics that support the field sales team
  • Strong ability to prioritize and manage multiple projects and processes simultaneously
  • Interest and ability to learn new technical skills (BI or analytical tools)
  • Assess creative executions to ensure local strategy is effectively executed
  • Experience working in a journalistic setting such as a newspaper or other publication is helpful
  • Manages comment card/feedback process for effective communication with participants
  • Possess Quality Customer Services orientation and demonstrated ability to work with various people that influences and builds commitment
  • Manage team of developers and analysts who operate in an Agile development environment
  • Experience in an Agile environment

Responsibilities For Senior Mgr, Marketing Resume

  • Proven ability to manage non-technical and technical team members
  • Experience with Microsoft Office; especially Word, Excel, PowerPoint
  • People management experience-with multiple direct reports
  • Experience in retail or agency environment in management position
  • Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop
  • Assist with recommending changes as required based on ongoing monitoring of performance
  • Assist with implementing recommended changes as required based on ongoing monitoring of performance
  • Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement

Responsibilities For Mgr-marketing Resume

  • Support the US digital marketing strategy under the Director of the Digital marketing team
  • Plan, coordinate and execute campaigns and merchandising initiatives (website, emails)
  • Test and measure different approaches to messaging and presentation - and target those which drive the best results
  • Manage the global and regional Advertising and Media Agency relationships
  • Plan and manage Marketing budgets (Western Union & Agent funds)
  • Ideate, plan, organize, communicate, execute and evaluate all parts of activation opportunities like events, advertising, etc
  • Directs inquiry generating campaigns and events to support the business growth
  • Tracks and evaluates marketing mix and recommends actions to increase outcomes

Responsibilities For Asst Mgr, Marketing Resume

  • Measures and reports on results of all marketing activities
  • Works with and provides direction to outside vendors (Data Insight/advertising agencies)
  • Knowledge of merchandising and promotions
  • Increases participation and drives top line sales in café, catering & coffee bar operations
  • Uses approved design programs to produce marketing collateral
  • Develops a “Visiting Chefs” program with local restaurants to be featured at Chef’s Table
  • Works directly with client group on green initiatives (GRA) & the marketing of these initiatives
  • Supports the introduction of the sustainable dining program
  • Coordinates daily signage and development of marketing material

Responsibilities For Senior Mgr Marketing Analytics Resume

  • Coordinates the development of the Business/Marketing plan for the year
  • Food Publishing knowledge desired
  • Business acumen with a sense an ability on how marketing strategies that grows the business
  • Make innovative recommendations on how marketing and field tactical execution could be done to make better use of avalaible promotional budget
  • Authors and edits sales collateral and other marketing vehicles to promote products and company

Responsibilities For Mgr., Marketing Resume

  • Interface with key salons, stylists and distributor for understanding of market trends and competitor activities
  • In-depth knowledge of financial principles (Expenses Budget, control and Forecasting)
  • In depth-expertise of Lead Generation Programs supporting membership growth
  • Through knowledge of channel sales and marketing principals and integrated practices
  • Confident in client facing environment
  • Credibility with key stakeholders, represents marketing function in management meetings and forecast calls
  • Positive and collaborative management style working with cross-functional teams to achieve business goals
  • Work under pressure in fast-paced global team and navigate competing business interests
  • Work with executives to ensure content is in their voice, emphasizing the different areas of focus for each

Responsibilities For Assistant Mgr Marketing Resume

  • Work closely with our primary digital marketing agency to ensure the plans are implemented for the US market
  • Can identify and synthesize information to provide insights to key customers and clients, and is agile in communicating in a “level-relevant” fashion
  • Develop processes and partner with internal organizations and vendors ensuring projects are funded, on time and within budget
  • Lead the development and progress of marketing campaigns based on retain, grow or convert strategies
  • Strategic thought-leader in the art & science of driving awareness, consideration, and sales with world class creative
  • Qualitative Analysis, market segmentation, and pricing strategies

Responsibilities For Senior Mgr, Marketing, Chronic Renal Resume

  • Define portfolio strategy including the product roadmap and lifecycle management
  • Set global product launch plans including go-to-market strategies
  • Global brand identity and positioning
  • Increase Fios sales by having a consistent local community presence and engagement
  • Develop and execute guerilla marketing tactics
  • Guide local media tactics driving NYDMA plan

Responsibilities For Mgr, Marketing Operations Resume

  • Annual brand marketing plans
  • Work with supervisor to simplify and optimize information sharing across teams, with an eye toward consistency of metrics and focus on critical knowledge areas
  • Passion for discovery and knowledge sharing
  • Manage forecasts, brand P&L, stock inventory for promotional activities and product launches
  • Establishes and measures key performance indicators to drive performance and efficiencies
  • Plan and execute project plans and tactics

Responsibilities For Mgr, Marketing International Comfort Products Resume

  • Develop and executes tactics to drive the sales and usage of digital product and services
  • Participate in the development of the long-term strategic plans for product line(s)
  • Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals
  • Ensure that Sales remains informed of allproduct informationand updates
  • Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the completeWorld Language product line,
  • Conduct basic cost/benefit and return analysis on programs

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