Event Marketing Resume Sample

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Elizabeth Zemlak
35268 Rolando Land,  Philadelphia, PA
+1 (555) 109 4331

Work Experience


Event Marketing Specialist
07/2017 - PRESENT
Phoenix, AZ
  • Conference & events planning experience
  • Provide strategic and creative event marketing consultation, design and management to a variety of internal clients
  • Execute innovative in-person events that promote the firm, build and enhance brand eminence, generate leads, and develop relationships
  • Manage end-to-end logistics for assigned proprietary and third-party events, including budget, contract terms, registration process, food and beverage, venue research, registration support, entertainment, conference booth production, transportation, CPE support, among others
  • Provide guidance on Deloitte’s policies and procedures around events
  • Serve as a liaison for technology support onsite
  • Liaise on digital presence, social promotion and public relations to support events
  • Provide follow up reporting related to ROI around the event
Event Marketing
02/2015 - 03/2017
Dallas, TX
  • Execute exceptional events, creating a high-quality personal touch point for the attendee with consistent, professional branding
  • Team and encourage relationships with outside partners (including Robert Half) and professional organizations in an effort to multiply our marketing efforts
  • Experience in marketing, with at least 2 years in event/field marketing
  • Strong working knowledge of B2B marketing platforms (Marketo) and Salesforce
  • Demonstrated experience in on-site execution
  • Self-motivated, positive personality that enjoys working in a dynamic, fast-paced environment
  • Creative, flexible and detail-oriented
  • Willingness to travel to events as needed
Event Marketing Intern
01/2012 - 11/2014
Boston, MA
  • Independently lead additional team projects both via established Work Streams and within your designated team
  • Serve as a mentor to team member when called upon. Ability to lead teams on assigned programs
  • Partner with both regional and national team members to build innovation and efficiencies for the team
  • Raise your hand – eager and proactive in bettering the state of In-Person Events and accomplishes this thru both collaboration and advancing personal projects
  • Team with individual Market Leaders to create a strategy for client and prospect personal engagement in an effort to enlarge branding and create to distribute actionable leads at the market level
  • Provide full coverage campaign support to execute against highest quality standards; manage pre-through-post tactical elements including but not limited to: venue sourcing, invitation management, CPE credit processing, print materials, promotional items, signage and any related follow-up efforts requested by MD owner
  • Act as day-to-day and campaign-level resource for market leads and practice members
  • Maintain campaign calendars for each local office as well as full salesforce reporting
  • Identify business building marketing initiatives in the markets they are responsible for

Education


Whitworth University
2008 - 2012
Bachelor's Degree in Marketing

Professional Skills


  • Strong written/verbal skills, excellent project management skills, and creativity with focus on delighting customers
  • Excellent organizational skills, strong interpersonal and communication skills and the ability to multi-task required
  • Great interpersonal skills, team player and demonstrated, strong communications skills
  • Excellent customer service skills & communication skills
  • Strong writing and excellent proofreading skills
  • Strong communicator, independent, proactive, strong client servicing skills
  • Strong integrated marketing, social media and analytical skills

How to write Event Marketing Resume

Event Marketing role is responsible for event, marketing, organizational, planning, strategy, interpersonal, events, digital, reporting, communications.
To write great resume for event marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Event Marketing Resume

The section contact information is important in your event marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Event Marketing Resume

The section work experience is an essential part of your event marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous event marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular event marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Event Marketing resume experience can include:

  • Budget management skills, experience managing individuals
  • Strong computer skills (Microsoft Excel, Outlook, PowerPoint)
  • Strong Excel and PPT skills required
  • Experience managing and motivating cross functional teams using effective matrix management methodologies
  • Prior experience executing deliverables/promotional items and working in a marketing or communications environment
  • Demonstrated experience managing complex, high-profile events involving senior management

Education on an Event Marketing Resume

Make sure to make education a priority on your event marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your event marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Event Marketing Resume

When listing skills on your event marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical event marketing skills:

  • Solid skills in putting together Power Point presentations
  • Strong consultative approach in order to effectively engage with marketing, sales and channel partners as well as the buyer and customer community
  • Strong event logistics reporting and budget management skills
  • Utilizes excellent time management skills and works under tight deadlines
  • Excellent written and oral communication skills; ability to work well with executives, sales professionals, directors etc
  • Skilled at developing and executing event marketing plans and budgets as well as performing data analysis to demonstrate return on marketing investment

List of Typical Experience For an Event Marketing Resume

1

Experience For Event Marketing Specialist Resume

  • Work with conference and event stakeholders, including executives, product and sales teams, and individuals in senior positions with clients and prospects
  • Excellent organisation skills, able to multi-task and manage time effectively, work to tight deadlines, prioritise and work under pressure
  • Strong negotiation skills with quantitative and analytical skills
  • Strong detail orientation, proven record to multitask effectively, able to meet strict deadlines
  • Very good communication skills and ability to work within an international team, spread over different countries & regions
  • Strong communication skills, and the ability to present event ideas and plans to client and vendors
  • Excellent written and oral communication skills with the ability to work and communicate across all levels within organization
  • Effectively prioritize, schedule, and meet tight deadlines
2

Experience For Manager, Event Marketing Resume

  • Demonstrates entry-level management skills (one direct report)
  • Excellent interpersonal skills with a proactive responsive approach
  • Well presented with excellent verbal and written communications skills
  • Entry-to-mid-level event planning skills and experience
  • Entry-to-mid-level marketing skills and experience
  • Strong marketing and communication strategy skills
3

Experience For Event Marketing Intern Resume

  • Free, online learning platforms to help employees develop and hone real career skills
  • Possession of exceptional organizational skills with attention to detail and the ability to multitask
  • Research artists and events in the NYC area to identify the target demographic for each show booked by Live Nation and how to reach ticket buyers effectively
  • Improves overall conference experience via purchasing experience, benefit mix, and communication
  • Works in tandem with internal stakeholders; effectively collaborates with stakeholders and various teams
  • Proven experience in an event management role (agency or in-house) required
  • Effectively manage large scale events and budgets
4

Experience For Event Marketing Director Resume

  • Exceptional customer service skills and ability to work with C suite executives
  • Superb organizational, time management, and customer service skills
  • End-to-end event management skills
  • Team player and can effectively work cross-functionally with all departments, business units, channel partners, vendors, etc. to deliver against program goals
  • Proficient computer skills are required. Applications and tools include
5

Experience For Head of Event Marketing Resume

  • Experience or knowledge of Agriculture/Agribusiness or experience with large equipment valued, but not required
  • Superior presentation/communication skills
  • Experience supporting integrated marketing campaigns using CRM and automation technology
  • A challenging and rewarding hands-on experience as part of the event marketing team
  • Experience planning events at hotels and managing guest room reservations and food and beverage needs
  • Hands-on corporate event planning and logistics experience, ideally within the same or similar industry
6

Experience For Event Marketing Assistant Resume

  • Experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.)
  • Proven success working in a highly competitive business environment
  • Corporate event planning and execution experience required
  • Experience with the execution of event deliverables, staffing, schedules and event plans
  • Experience in marketing communications or related field
7

Experience For Director, Event Marketing Resume

  • Experience driving key success metrics as part of the broader events strategy with emphasis on any post-execution analysis
  • Develop a statement of work (SOW) that reflects IBM’s business needs and priorities
  • Manage and balance regional and global priorities
  • Partner with key stakeholders to manage and balance regional and global priorities
  • Establish and manage a regional marketing ‘dashboard’ that tracks ROI, effectiveness of marketing investments on leads and pipeline
8

Experience For Senior Manager Event Marketing Resume

  • Develop integrated marketing plans to increase event effectiveness through multiple marketing channels
  • Experience in building and nurturing strategic partnerships and alliances
  • Drives alignment of messaging and overall strategy of events with corporate priorities and marketing programs
  • Field requests from individual members of the sales team and assist with prioritization of marketing activities in the assigned region
  • Develop and encourage event innovations that create a one-of-a-kind event experience and drive engagement
  • Strong team contributor and able to work independently
9

Experience For Event Marketing Associate Resume

  • Experience of the Cvent event registration tool required
  • Experience of Marketo for the invitation process is desired
  • Strong team spirit, hands-on, problem solver
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Assist with fulfillment of group experiences, birthday parties and other promotional ticket packages
  • Work in a fast-paced, matrixed organization and to manage multiple competing priorities
  • Demonstrated on-site event leadership
  • Produce both internal and external events for HQ and WeWork to grow brand awareness, acquisition and create unique experiences for our members
  • Good MS-Office knowledge (Power Point, Word and Excel)
10

Experience For Event Marketing & Sponsorship Manager Resume

  • Develop, create and execute customer reward and loyalty programs through exclusive brand experiences
  • Previous demonstrated linkage of event efforts to an organization’s broader growth plan including pipeline impact, creation and acceleration
  • Previous experience with SalesForce and Eloqua
  • Strong work ethic and high work speed and capacity
  • Event-related experience
  • Willingness to learn (or past experience) to drive a forklift, as needed
  • Demonstrates the desire to learn and acts as a team player
  • Reports into Director, Nickelodeon Experience

List of Typical Skills For an Event Marketing Resume

1

Skills For Event Marketing Specialist Resume

  • Strong written and verbal skills necessary to interact with vendors, internal customers, and external customers
  • Demonstrated highly developed verbal, written and presentation communication skills
  • Excellent communicator (both verbally and in writing), able to build strong working relationships
  • Adobe Creative Suite skills for graphic design/desktop publishing – InDesign, Photoshop and Illustrator desired
  • Can effectively collaborate with field marketing representatives across
  • Exceptional communications skills: verbal/public speaking, written, presentations
  • Effectively manage supporting tactics for large-scale events and budgets
2

Skills For Manager, Event Marketing Resume

  • Budget oversight skills including, creation, management, analysis, and reconciliation
  • Able to effectively juggle multiple projects in various stages of development
  • Need strong ability to set priorities, solve problems, and be able to manage tight deadlines
  • Excellent project management with ability to multi-task and prioritize several projects at one time
  • Event reporting, including managing budgets, negotiating savings, staying within strict parameters, and quantitative analysis of event effectiveness
3

Skills For Event Marketing Intern Resume

  • Conducts research and analysis of data needed in reviewing, planning, prioritizing, and budgeting for event/sponsorship opportunities
  • Experience managing and producing large scale event programs, including event operations and logistics
  • Experience leveraging sales and marketing automation systems for event management and attendee tracking
  • Work independently while being able to establish strong working relationships with a network of internal and external staff
  • Knowledge of the sport of hockey, experience playing/coaching and its rules and regulations
  • Experience using automated marketing distribution systems
  • Work experience in event planning and marketing or communications
  • Experience in field marketing, event marketing, or event management
  • Experience using social media to implement marketing strategy
4

Skills For Event Marketing Director Resume

  • Min 2 years’ experience in creating & designing presentations in power point, keynote or prezi
  • Actively managing B2B brand experiences and events (trade shows, networking, etc…)
  • Manage vendors supporting events to provide effective processes and tactics to deliver on marketing goals and objectives
  • Proven ability build relationships with sales, services, alliances, field marketing and product marketing teams
  • Demonstrated ability in experiential marketing, including event strategy and execution
5

Skills For Head of Event Marketing Resume

  • In field marketing, preferably a combination of agency and professional services experience
  • Strong knowledge of social and digital marketing platforms and tactical execution
  • Excellent logic and problem solving – able to suggest alternatives
  • Event planning or related experience
  • Evidence of organization and planning and ability to work on multiple projects simultaneously, under pressure with tight deadlines
  • Previous experience in a position requiring accuracy and attention to details
6

Skills For Event Marketing Assistant Resume

  • Experience and a high level of interest in digital marketing
  • Build strong relationships with internal stakeholders and lead conversations on event portfolio planning, event strategy and measurement
  • Work on multiple projects at once with flexibility to adjust to shifting priorities
  • Preference is provided to individuals with experience in event marketing
  • Experience working with virtual/remote teams
7

Skills For Director, Event Marketing Resume

  • Retail event planning experience required
  • Up to 4 years of experience in event planning/coordination required
  • Previous experience assisting large-scale, complex conferences with cross-functional responsibilities
  • Relevant marketing experience across a variety of channels
  • Experience in events planning
  • A broad base of experience including domain-specific knowledge in science would be beneficial
  • Operate and maintain promotional equipment including (but not limited to) tents, tables, inflatables and nets
  • Detailed understanding of event and conference contract terms and conditions and experience with contract negotiations
8

Skills For Senior Manager Event Marketing Resume

  • Experience in Event Management, Know-how in supporting Tech or Trade Shows
  • Maintain strong relationships with headquarters to understand the global direction and guidelines and adapting to the local market
  • Responsible for all project and event budgets, and measuring the effectiveness of events
  • Sets priorities with the ability to manage multiple projects at once
  • Handle multiple projects and prioritize those projects to meet desired deadlines
  • Good knowledge of the events market and trends in EMEA
  • Demonstrated ability to network and possess a small sized network group within the firm to include peers, stakeholders and support services
  • Very good knowledge of major Citi Businesses and culture
  • Evidence of initiative and goal orientation characteristics
9

Skills For Event Marketing Associate Resume

  • Experience in a sports industry environment
  • Previous experience in a formal or informal supervisory role that provided work direction or team coordination to a group of individuals
  • Wealth management, or broader financial services experience
  • Agency management experience and digital communication knowledge
  • Planning and delivering market tools for events and sale team, including printing materials, giveaways
10

Skills For Event Marketing & Sponsorship Manager Resume

  • Understanding of marketing and advertising principles and the ability to think creatively, outside of the box
  • Negotiating event contracts and working with various vendors in close coordination with marketing leaders and legal, where needed
  • Documenting/Preparing/Presenting all post-event program results (measurements & metrics)
  • Booking and planning of demos and staff, accommodation, catering, logistics for demo-vehicles,
  • Working with Creative Director to execute program deliverables based on the event theme and messaging
  • Developing marketing campaigns
  • Understanding of demand generation and lead generation event driven marketing

List of Typical Responsibilities For an Event Marketing Resume

1

Responsibilities For Event Marketing Specialist Resume

  • Review company structure and define the roles of booking, marketing, ticketing, production as well as relationships between agents, managers and touring vs local marketing
  • Communicate effectively, on a regularly scheduled cadence, to ensure stakeholder alignment
  • Exceptional strategic, analytical, and organizational skills
  • Proven ability to build successful working relationships with clients and suppliers
  • Supremely organized with excellent attention to details
  • Experience with email creation software and/or electronic mass communication platforms
  • Clean and valid New York State driver’s license
  • Demonstrated ability for accuracy and thoroughness
  • Work experience in energy or software
2

Responsibilities For Manager, Event Marketing Resume

  • Able to juggle competing priorities and work to a deadline
  • Experience in Cvent (or similar) event management platform highly regarded
  • Owning the executive meetings arrangements/booking tools thoughtout our events
  • Traveling to specific events, where applicable, up 15% (including some weekends)
  • Planning and executing conferences and meetings to deliver best-in-class events as a key member of the Corporate Events team
  • Working as part of the events team to produce a wide variety of events from large to small
  • Working proficiency with the Microsoft Office Suite: Word, Excel, and Powerpoint
  • Working proficiency with Adobe PDF
3

Responsibilities For Event Marketing Intern Resume

  • Interfacing with a diverse international workforce and to respond appropriately to cultural differences
  • Execute marketing programs for assigned sales regions including managing quarterly plans, tracking budgets, and generating ROI reports
  • Day of troubleshooting including check in, fulfilling riders, deliveries, A/V, seating charts, load in/out, etc.)
  • Serve as the liaison between sales and corporate marketing; building and nurturing internal partner relationships
  • Regularly analyze and report on marketing event performance, including presenting updates to senior management
  • Leads the creation of event reporting and analysis for improved decision making and for sharing with key constituents across SAS
  • Assist with maintaining marketing database, adding new leads and contacts
  • Assists with preparing budgets and keeping track of event finances to report to senior leadership following each event
  • Manage giveaway ordering (including items at exhibit house and selecting new items)
4

Responsibilities For Event Marketing Director Resume

  • Collaborate with full marketing team with lead generation from events, recording of data, metrics, and staying within budget requirements
  • Write compelling and engaging copy for event landing pages, email campaigns, social media promotion and other event-related content as needed
  • Collaborate with digital team to develop lead nurturing campaigns and set up tracking systems for marketing campaigns
  • Oversee the planning, development, budgeting, logistics and execution of Machinima’s consumer and trade marketing events
  • Enjoy working closely with a diverse range of clients, establishing their needs and tailoring Corporate roadshows to meet exact requirements
  • Execute post event activities including surveys to capture relevant statistics and insights, and compile data for following year’s events
  • Support in logistical planning for marketing events and coordination of industry tradeshows and Mitel hosted events
5

Responsibilities For Head of Event Marketing Resume

  • Assist in fulfilling promotional item orders and manage marketing inventory
  • Collaborate with internal and external stakeholders to ensuring alignment with the business, sales revenue goals and marketing & brand objectives
  • Assist with shipping and packaging materials / gifts for events
  • Learn the technical aspects of venues and various supplier services, whilst building and maintaining relationships with their staff
  • Manage event planning and execution for key North American corporate events targeting new business, customers and partners
  • Understand Veeva’s brand/product positioning with the ability to ensure consistent, on brand messaging at events
  • Support event planning and execution for key North American corporate events targeting new business, customers and partners
6

Responsibilities For Event Marketing Assistant Resume

  • Implements pre-event, during, and post-event marketing plans and tactics that maximize the value of each event
  • Develops event collateral such as signage, promotional inventory, messaging and branding, and presentation materials
  • Coordinate with vendors, team mates and stakeholders during event planning
  • Assist with managing post event reporting
  • Attentive to the value of staying under budget while planning event specifications
  • Assist with choosing and securing booth space needed for the event
7

Responsibilities For Director, Event Marketing Resume

  • Coordinate a variety of services, including catering, audio/visual equipment, and show badges in preparation for events
  • Manage ordering and shipping of products, signage, brochures, company badges, etc
  • Support the whole Event Team in collecting weekly updates including maintain the Global Event Calendar
  • Use marketing tools & systems including Cvent for efficient outreach around events
  • Interested in event marketing and the role events play in meeting overall business strategy
  • Knowledgeable of industry, sales, marketing, project management and accounting principles
8

Responsibilities For Senior Manager Event Marketing Resume

  • Passionate about organizing events on a global scale and be part of a successful & enthusiastic Marketing Events Team
  • Assist with marketing communication projects such as promotions and advertising
  • Manage the campaign marketing budgets and control marketing spend
  • Support the Head of Marketing on the marketing campaign for the company's largest annual conference
  • An adventure in the cutting-edge field of digital mapping, traffic and navigation solutions, consumer electronics
  • San Jose. A pretty cool city to live and work. Lots of inspiration and be apart of shaping the future of Autonomous Driving!
  • Develop new and creative ideas for keeping shows and eventsfresh and engaging
  • Learn the importance of the marketing mix (paid, promotions, digital, social etc)
  • Learn about target demographics, promotions, managing guest lists
9

Responsibilities For Event Marketing Associate Resume

  • Learn to compile advertising summaries and radio promotion summaries
  • Contribute to creative development of advertising campaigns
  • Compile marketing day-of-show information
  • Plan and execute a range of events, including international trade shows and signature programs
  • Execute client entertaining events, such as private dinners, cocktail parties, sponsored suites and buyouts of top venues
  • Maintain working knowledge of happenings in the industry as well as up-to-date information on new hotels, restaurants, clubs, etc
  • Define execution models using appropriate internal and agency resources. Collaborate with the event agencies and manage their performance
  • Manage event budgets & seasonal vendor chargeback’s for events for all Saks full-line stores, and support with monthly departmental reporting
10

Responsibilities For Event Marketing & Sponsorship Manager Resume

  • Learn to manage event budgets, timelines, mailing lists and production schedules
  • Assist with the creation and distribution of event marketing materials
  • Assist with vendor management, premium inventory, event planning, and property research
  • Execute consumer events at direction of Marketing Communications department
  • Coordinate outside agency merchandise sourcing/assortment activities
  • Assure departmental operating budgets are achieved

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