Trade Marketing Resume Sample

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Anastacio Wunsch
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Work Experience

Trade Marketing Specialist
09/2015 - PRESENT
Houston, TX
  • 3/5 years of marketing/trade marketing experience, gained in an international environment
  • Driving the Group strategy with respect to key components of Trade Marketing development. To include market level base line assessment and prioritization tool development and application
  • Prioritizing and segmenting key channel groups by defined opportunity and managing, developing and executing Integrated Customer/Channel Strategies
  • Embedding the capability to drive, where required, multi-brand, multi-channel category initiatives
  • Leading the development of a ‘toolkit’ of Trade Marketing solutions that can be effectively embedded and leveraged in multiple markets
  • Continual focus on driving Shopper Understanding and Shopper Marketing solutions in line with market needs and development
  • Recommending optimal roles, structures and competencies required to drive Trade Marketing success across diverse markets and regions. To include recommendations on appropriate ongoing In-Trade assessment methodology and associated remuneration programs
  • Partnering with Group Commercial L&D to identify functional competencies and deliver relevant development solutions
Trade Marketing Analyst
12/2008 - 06/2015
San Francisco, CA
  • Support the creation, development and execution the Superdry global multi-channel trade marketing campaigns supporting both short and longer term brand requirements
  • Work with relevant stakeholders to develop and deliver multi-channel marketing activity that is aligned with the needs of the business, marketing strategy and objectives
  • Ensure that all trade planning activity across channel and territory is aligned and key take outs and messaging is consistent
  • Clearly report back to wider business stakeholders on effectiveness of activity
  • See that the marketing department is supporting the wider business correctly and that marketing activity is being communicated effectively and correctly through effective senior stakeholder management and liaison
  • Regularly interact with channel/amplification managers to ensure that all activity is on brand and is meeting marketing and wider business objectives
  • Proactively establish and maintain effective working team relationships with all supporting departments and stakeholders and ensure the highest level of communication on activity at all times
  • Assist with running and maintaining relevant planning meetings within the organisation
  • Have full responsibility for the seasonal refresh campaign process from planning to delivery, on time to budget
Trade Marketing Intern
04/2004 - 09/2008
Phoenix, AZ
  • Oversees area TM budget to ensure effective budget management and that all resources are effectively used to drive optimal results achieving profitable growth
  • Contribute to the allocation of TM funds to appropriately support brand, market and key account priorities in a way that optimizes ROI
  • Responsible for managing and delivering results within the TM budget assigned by TM VP, allocated at the beginning of the year, in line with Marketing and Sales objectives
  • Responsible for analyzing and reporting on promotion activities performed / level of spending by brand and GPL, evaluating key programs results against established KPIs, leveraging Finance and Business Ops as needed for ROI details
  • Contribute to the development and compliance management of account key performance indicators. Makes proactive recommendations to improve programming details and/or execution efficiencies for gaps against KPIs
  • Ensuring that the company is managing customer profitability analysis on product line decisions
  • Communication leader to Sales/GPL leaders on plan achievement, and actions needed
  • Active participant in S&OP meetings
  • Supports GPL leaders in stage gates


Bluffton University
1999 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Other skills required: Microsoft office, B category driver’s license, proven track of driving skills of several years
  • Strong analytical thinking and quantitative analysis skills, as well as presentation skills
  • Excellent communication skills and analytical skillset
  • Strong prioritisation skills, including time management
  • Strong time management and organizational skills. Able to properly manage priorities
  • Excellent management and leadership skillset, ideally with experience leading cross-market teams to successful results
  • Good analytical skills and interpersonal relationship skills

How to write Trade Marketing Resume

Trade Marketing role is responsible for analytical, interpersonal, english, excel, presentation, leadership, advanced, microsoft, negotiation, analysis.
To write great resume for trade marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Trade Marketing Resume

The section contact information is important in your trade marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Trade Marketing Resume

The section work experience is an essential part of your trade marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous trade marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular trade marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Trade Marketing resume experience can include:

  • Having strong analytical skills,
  • Having solid financial skills,
  • Outgoing, goal-oriented team-player, with excellent communication skills
  • Proven leadership skills in influencing teams and implementing key business initiatives
  • Strong influencing, collaboration, leadership, presentation, negotiation, change management, problem management and decision making skills
  • Excellent interpersonal skills and ability to communicate clearly in writing and orally

Education on a Trade Marketing Resume

Make sure to make education a priority on your trade marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your trade marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Trade Marketing Resume

When listing skills on your trade marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical trade marketing skills:

  • Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (English required)
  • Strong interpersonal skills with good command of both Khmer & English
  • Strong interpersonal skills, good relationships builder and team player
  • Consensus and good team player with strong analytical skills. Willingness to go extra miles beyond assigned tasks
  • +7 years of experience in a fast-paced consumer packaged goods experience or relevant agency experience preferably
  • Good in Time Management, good communication skills and able to drive results

List of Typical Experience For a Trade Marketing Resume


Experience For Trade Marketing Specialist Resume

  • Good collaboration, communication and strong negotiation skills
  • Strong interpersonal skills and excellent ability to communicate
  • Good Excel / Word / PowerPoint skills
  • Team worker with strong interpersonal skills
  • Excellent time and project management skills, ability to multi-task
  • Excellent excel skills. Able to build pivot tables
  • Strong analytical skills with sales data
  • 6) Computer Knowledge: Good PC skills
  • Excellent relationship management skills. Ability to manage people and work with key clients

Experience For Trade Marketing Executive Resume

  • Computer Knowledge: Good PC skills
  • Strong project management skills with the ability to execute actions
  • Outstanding communications skills and proactive approach,
  • Proven experience developing and executing short and long-term category strategies based on a thorough understanding of market conditions and trends
  • Graduate with 3 years’ experience in Trade Marketing and/or Marketing with Sales experience
  • Proven experience within a busy marketing team (Trade shows desirable)
  • Organizational skills and proactive approach
  • Three to five years’ proven channel marketing experience

Experience For Trade Marketing Analyst Resume

  • Good communication & Inter-personal Skill
  • Traditional Trade Experience and Modern Trade experience is required
  • Advanced Excel skills and proficient in all other Microsoft Office applications
  • Intermediate or Advanced English skills
  • Analytical skills and ability to analyze large amounts of data
  • Highly proficient excel skills (Pivot Tables, v-lookups, macros)
  • Execute the Accounts Marketing plans in two countries in line with strategic guidelines, and in synergy with brand marketing priorities
  • Proven success in driving business and category growth across national accounts, customers, trade marketing roles within the FMCG/CPG/F&B industries

Experience For Trade Marketing Intern Resume

  • Min. 2-year experience in trade marketing, preferably in matrix roles (sales/marketing) in the automotive industry,
  • Confident and capable of operating and presenting at all levels, good team player
  • Experience in working with database technology required
  • Monitor the execution of approved plans utilizing multiple sources to validate price points, items promoted and volumes achieved
  • Experience working with syndicated data (IRI, Nielsen)

Experience For Senior Trade Marketing Specialist Resume

  • Trade Marketing or Analytical experience with Video Game or Entertainment based companies that utilized the same customer base
  • Trade Marketing experience
  • Marketing experience in MNC
  • Experience with retail execution across large portfolio of products, including permanent and promotional price strategy
  • Experience in budgeting and responsibility for the project expenses,
  • A valid driving licence as the job position requires frequent meetings with the Customers
  • Experience in business planning processes
  • ) of previous marketing experience
  • JD in-store excellence to optimize shopping experience

Experience For Associate Mgr, Trade Marketing Resume

  • Executes priorities set by Segment Leadership in service to the corporate strategy
  • Previous internship experience within an organization
  • Knowledge and use of TPM systems either through broker experience or use at other CPG company
  • Experience in a sales/marketing role
  • Develop strong working relationships and alignment with cross-functional teams

Experience For Trade Marketing Assistant Resume

  • Ethical Practice : Experienced
  • Insights for Action : Experienced
  • Strategy and Brand : Experienced
  • Commercial Activation : Experienced
  • Brand Ideas and Connections : Experienced
  • Agency Partnership : Experienced
  • Additional experience in digital retail would be much appreciated
  • Strong level of written and spoken English (work language)

Experience For Trade Marketing Mgr Iberia Resume

  • A collaborative team player, with a positive attitude and strong work ethics
  • Demonstrable experience leading the go to market strategy for a new product, resulting in category growth
  • Experience in Trade Marketing, Shopper Marketing, Sales, Marketing, within FMCG sector
  • Professional experience primarily in Trade Marketing, Category Management or Sales
  • Trade marketing experience in fashion, luxury, beauty or similar domain
  • Excel working knowledge (good usage of Vlookup and pivot table)
  • Strong editor with an eye for creating online content

Experience For Director, Trade Marketing Resume

  • Validation of weekly managerial reports
  • Manages cross-functional coordination and approval of research priorities and resulting recommendations
  • Excellent knowledge of Office Suite (Microsoft Office, Excel, PowerPoint)
  • Spearhead and negotiate Disney’s participation at trade events, and lead the execution of these events to deliver exceptional experience for our partners
  • Customer Experience Program (CEP) Showrooms
  • Hands on administrative support experience
  • Produce point-of-sale materials (both durable and non-durable) to communicate promotional activity and maximise the in store brand experience
  • Focus on the consumer and develop insights and plans to optimise the customer experience

Experience For Trade & Marketing Analyst Resume

  • Retail Marketing / Channel Marketing / Trade Marketing experience or related discipline
  • Execute against aligned regional/local retail marketing plan (for CE, retail stores) to meet investment guidelines, priorities and goals
  • Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through
  • Experience collaborating with key stakeholders within a Global / European organization
  • Specific experience in key account management of trade relations
  • Good Office knowledge: powerpoint and excel in particular
  • Organize POSM procurement and delivery process in time and in effective way

List of Typical Skills For a Trade Marketing Resume


Skills For Trade Marketing Specialist Resume

  • Leadership and interpersonal skills capable of building strong working relationship and influencing and customers and internal teams
  • Leadership and interpersonal skills capable of building strong working relationship and influencing customers and internal team
  • Timely and effectively execute trade/ brand programmes in assigned territory/outletsEffective spend and monitor of allocated budget for any marketing program
  • Excellent salesmanship, marketing, and negotiation skills
  • Has good planning and organizational skillsets
  • Experience in FMCG environment (mandatory field experience + Trade Marketing/Key Account Management experience)
  • Strong analytical skills, turning insight into executions
  • Strong organizational and project management skills, with attention to detail and accuracy of data
  • Excellent communication skills to work with people at all levels and from various backgrounds

Skills For Trade Marketing Executive Resume

  • A team player and with good organization skills
  • Proactive, ambitious and self-motivated with excellent analytical, leadership and supervisory skills
  • Good in communications skills (Khmer and English)
  • Good Collaboration and Communication Skills, ability to build cross-functional relations
  • Strong written and verbal communication and presentation skills, proficient in Powerpoint and/or Keynote, Excel, Word
  • Excellent communication skills to interact with multiple stakeholders
  • Strong analytical skills with ability to develop strategies, tactics, and measurable implementation

Skills For Trade Marketing Analyst Resume

  • Strong analytica skills with ability to develop strategies, tactics and measurable
  • Strong organizational, time management, and multitasking skills
  • Planning budgets for brands & responsibility for utilizing them effectively. Timely Payouts of same
  • Partner with team during events on-site, including occasional talent wrangling, executive logistics, client management and general problem-solving skills
  • Proven successful FMCG marketing experience of at least 4 years in Sales/ Trade Marketing/ Marketing and Key Account Management
  • Experience in trade marketing/marketing/sales would be a strong asset
  • Good understanding of and experience in all elements of the marketing mix
  • Provides guidance to sales and shopper marketing teams on stocking priorities that ladder to strategic brand and channel priorities

Skills For Trade Marketing Intern Resume

  • Graduate with 3 – 5 years’ experience in Trade Marketing and/or Marketing with Sales experience
  • Analytical ability and quick solving problems with negotiation skills
  • 2 – 5 years’ relevant work experience (ex: previous experience in a marketing focused role)
  • Proven experience in Field Sales and/or Trade Marketing,
  • An aptitude for problem solving and analytical skills
  • Proficient IT skills including Microsoft Office
  • Experience in a FMCG environment (field experience, trade marketing, key accounts management)
  • Sales and Account Management experience with a blue chip fast moving consumer goods company

Skills For Senior Trade Marketing Specialist Resume

  • Communicate effectively and tactfully with internal teams including Sr Mgt and retail clients
  • Experience of international environment, or ability to demonstrate an understanding of
  • 3-years experience and proven knowledge/ understanding of Syndicated Data: Nielsen, Panel, Spectra, Brand U&As
  • Able to prioritize multiple competing priorities and deadlines
  • Previous experience working in Trade for multinational companies or related job experience
  • Proficiency in computer skills; data analysis, planning ability
  • Basic Sales and Marketing skills

Skills For Associate Mgr, Trade Marketing Resume

  • Alliances and interpersonal skills (flexibility)
  • With a sound knowledge and solid experience in trade marketing and retail merchandising
  • Hold a valid driver’s license in any one of Canada’s provinces or territories (a valid international driver’s license is acceptable)
  • Intermediate or Advanced Spanish skills
  • Strong communication and project management skill to facilitate all category in-store FMOT execution
  • Great communication, interpersonal and presentation skills
  • High Computer literacy skills– MS Word; Excel (Advanced); PowerPoint & Outlook essential
  • Experience in sales filed (at least 2-3 years’ experience in e-Commerce business)
  • Advanced MS Office skills, particularly Excel and Nielsen

Skills For Trade Marketing Assistant Resume

  • Developing, executing and reporting on the most effective digital and in-store marketing plans to deliver revenue targets
  • Holding a valid driving license
  • Understanding in business discipline, good awareness of consumer buying behavior
  • Having at least 2 years experience in sales
  • Pricing effectiveness in trade
  • Driving projects in matrixes and develop experiences from external discipline networks and professional community engagement
  • Creating Consistency & Efficiency: Work with content and activation teams to seamlessly deliver consumer experiences that drive brand desirability and trial
  • Managing the Promotional activation and visibility plan, following priorities to best-fit business objectives
  • Skilled in sales competencies (understanding, planning, selling&negotiating and managing),

Skills For Trade Marketing Mgr Iberia Resume

  • Experience in developing and executing omni-channel trade marketing plans
  • Strong knowledge of wholesale & retail marketing, advertising, merchandising and promotional concepts
  • Demonstrated ability managing key metrics for assessing return on investment for all marketing efforts and programs executed
  • Experienced in leading third-party merchandising agency in the execution and monitoring of retail performance standards and programs
  • Commercial experience in Shopper Marketing, Marketing, Sales Support
  • 4 – 5 years of experience in trade marketing, marketing or sales
  • Experience creating and executing POS displays and activations
  • Ablity to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment
  • Promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment

Skills For Director, Trade Marketing Resume

  • Additional functional experience, preferably in Marketing, Trade Marketing or Finance is advantageous
  • Experience in influencing and engaging key figures in customer organisations
  • Additional functional experience, preferably in Marketing, Trade Marketing, Finance or Category Development is an advantage
  • Experience with product launches, seasonal campaigns, digital marketing, experiential marketing, trade shows and event management
  • Experience in a marketing environment with key role developing strategies/tactics within that environment
  • Other Desirable Attributes: marketing service or trade marketing experiences in multi-national companies
  • Previous experience working for multinational companies (in any related field: Sales, Marketing, Trade, etc)
  • 4) Other Desirable Attributes: marketing service or trade marketing experiences in multi-national companies
  • 3yrs+ experience in Customer (Trade Marketing) / Consumer Marketing

Skills For Trade & Marketing Analyst Resume

  • Good planning and managing performance of self, with a bias for action
  • Strong understanding of omni-channel trends that drive traffic, conversion, advocacy and loyalty
  • Helps to translate Market/Channel priorities set by the EMEA Trade Marketing
  • Assists manager in executing priorities set by Baby Division Leadership in service to the corporate strategy
  • 1) Develop the best and effective plan to maximize products’ distribution and display in both existing products and new products
  • Preferably experience in Shopper Marketing
  • Strong logic and analytical thinking

List of Typical Responsibilities For a Trade Marketing Resume


Responsibilities For Trade Marketing Specialist Resume

  • Support ED of NA Trade Marketing to lead overall marketing strategy including launch support, seasonal/promotional calendar and media with specific retailer-focus
  • English fluency with excellent verbal/written communication, presentation and interpersonal skills
  • Good verbal, written and presentation skills in English
  • Communicate effectively and tactfully, both oral and written, across all levels of an organization
  • Work experience in the entertainment and/or consumer goods industry with a track record of advancement
  • Experience in CPG industry with internal and external sales experience

Responsibilities For Trade Marketing Executive Resume

  • English language skills – intermediate
  • Dynamic, proactive approach and ability to work effectively in high - pressure situations within strict deadlines
  • Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms
  • Acting as a communication hub between marketing and sales team to ensure the excellent communication and execution of projects
  • Planning and analysis of the effectiveness of various trade actions in close co-operation with the Sales team,
  • Relevant Trade Marketing, Sales or Marketing experience

Responsibilities For Trade Marketing Analyst Resume

  • Experience managing multiple product lines and SKU’s
  • Experience within a Financial Planning and Analysis / Trade Finance, or similar type function
  • Experienced in creating promotional activities in the retail channel
  • Practical experience in trade marketing
  • Helps to develop effective medium- and long-term local strategies in line with the Ferrero Group Marketing guidelines,
  • Experience especially in Sales or Trade Marketing in FMCG,
  • Experience working in the South Region in a similar role

Responsibilities For Trade Marketing Intern Resume

  • Diverse marketing and/or administrative experience in the adult beverage
  • Proven record of initiatives and achievements for channel marketing activities
  • Experience / exposure to trade marketing
  • Team worker who can build effective working relationships
  • Relevant trade marketing experience in the consumer products or FMCG industry

Responsibilities For Senior Trade Marketing Specialist Resume

  • Experience in managing budgets and sound financial acumen
  • Trade marketing experience
  • Marketing experience advantageous
  • Experience in project management, ecommerce or writing
  • Strategic thinker with strong commercial acumen and understanding of the dynamics of an online retail business
  • Experience within a media marketing environment
  • Think strategically with strong understanding of the selling process
  • Experience with mass retail (Walmart, Target, Amazon)

Responsibilities For Associate Mgr, Trade Marketing Resume

  • Experience with transactional digital business (iTunes; Amazon Video; Google Play)
  • Business discipline: To deliver ROI reports to measure the effectiveness and success ofevents
  • Achieve national, regional, and district-level objectives through effective implementation of cycle and regional/district activities
  • Organising field meetings and project meetings and presenting updates of field related topics during those meetings
  • Designing Micro marketing plans specific to geographies, tracking & follow up with branches
  • Enabling the success of the Trade Marketing Manager by providing tactical analytical support of the customer and product group
  • Providing analytics to support the tracking and monitoring of ROI of trade funds
  • Facilitating the development of sales trade plans aligned with marketing and sales objectives by providing tactical analytical support
  • Managing 3rd Party relationships and managing their respective expectations

Responsibilities For Trade Marketing Assistant Resume

  • Acting as a key stakeholder for external field and internal sales & marketing
  • Driving marketing discussions on key reseller partnerships
  • Identifying the needs and driving the development of all related materials and activities
  • Managing invoices procedure and liaising with finance
  • Managing the warehousing of POS elements in our various warehouses

Responsibilities For Trade Marketing Mgr Iberia Resume

  • Monitoring the ROI’s of the instore activities and remaining within the limits of categories ROI target,
  • Gathering competitive intelligence and analyzing impact on the market place
  • Supporting the field sales execution of customer specific business plans and initiatives by providing analytical data
  • Assisting in the tracking of key product group activity at the trade level to ensure achievement of the plan and/or identify gaps
  • Assisting in the tracking and analysis of sales metrics at the product group level for internal and external purposes
  • Coordinating the creation of in-store materials (Point of Sale, Displays, Training)
  • Recommending clear promotional guidelines based on shopper understanding and current market knowledge
  • Working with the Trade Marketing Manager on all special projects related to category management to ensure initiatives are developed and implemented

Responsibilities For Director, Trade Marketing Resume

  • Understanding of core 3M marketing processes and requirements
  • Willing to travel around China
  • Reporting on Agent promos and trends
  • Tracking 4p activity such as base distribution, new items, promotional volume and displays
  • Providing analytical support at the product group level
  • Identifying business opportunities based on findings from specific business data sources
  • Working with the cross functional partners to develop sales ready materials and tools
  • Providing analytics to support pre program, program and post program (or launch) plans
  • Supporting all retail functions

Responsibilities For Trade & Marketing Analyst Resume

  • Updating information for the local teams on available assets and delivery schedules
  • Willing to be based in other provinces
  • Willing to base and work at province
  • Willing to be based in provinces
  • Partnering the Promo Manager to manage the budget
  • Coordinating content of materials with internal/external vendors

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