Analyst, Digital Marketing Resume Sample

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Tierra Stehr
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Work Experience


Senior Analyst, Digital Marketing
05/2017 - PRESENT
Phoenix, AZ
  • As a JavaScript or front-end developer
  • Manage ad hoc requests from marketing, product and editorial teams
  • Ensure that Blizzard is spending its time and energy on the most impactful activities
  • Assess campaign performance and identify optimization opportunities across channels (programmatic, reserve buys, social, real-time bidding, etc.) for EMEA markets, working closely with regional market leads and programmatic channel managers
  • Drive cross-channel digital marketing reviews and partner with regional Marketing Planning & Analysis team members to support ad-hoc digital needs of the regional marketers
  • Present analyses and recommendations to local Marketing teams and other members of the Marketing Planning & Analysis team to bring digital analytics insights to life across our various EMEA markets
  • Create analytics frameworks and set best practices globally, including development of tools and dashboards
Analyst, Digital Marketing
02/2015 - 03/2017
Los Angeles, CA
  • Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
  • Oversee day-to-day campaign management and analysis of the mobile advertising program including ad development and optimization, bidding, targeting, and performance reporting
  • Responsible for weekly enterprise budget pacing and monthly accruals
  • Implement ongoing A/B testing for conversion rate
  • Recommend new strategies to gain qualified leads while lowering Cost-Per-Action
  • Help oversee day-to-day campaign management and analysis of all content across our digital advertising channels including display, social, search and mobile as well as dynamic creative
  • Responsible for weekly enterprise creative optimization and performance reporting
Assistant Analyst, Digital Marketing
08/2009 - 10/2014
San Francisco, CA
  • Perform EMEA-specific deep dives, expanding to global analysis where applicable
  • Substantial experience working with all digital marketing channels including programmatic, reserve, real-time bidding, and paid social
  • Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets (log level data) and great Excel skills
  • Quantitative mindset with understanding of basic statistics (e.g. correlation versus causation)
  • Familiarity with data pulls from Business Intelligence tools - e.g., Microstrategy, Tableau
  • Communicate complex analytical insights in a simple, concise manner and to build strong relationships with both local and global marketing teams to effectively convert insights into action
  • Flexibility for occasional travel to US headquarters

Education


Southwest Minnesota State University
2003 - 2008
Bachelor's Degree in Marketing

Professional Skills


  • Strong problem solving skills; ability to take initiative on resolving issues then partner with manager to communicate
  • Impeccable attention to detail and strong organizational skills
  • Excellent communication and interpersonal skills, and ability to collaborate with diverse teams
  • Strong analytical skills for accurate forecasting and KPI assessment
  • Strong organizational skills, a high attention to detail, and the ability to drive results quickly
  • A focus on attention to detail, planning & organizational skills
  • Intermediate to advanced Excel skills (pivot tables, v-lookups)

How to write Analyst, Digital Marketing Resume

Analyst, Digital Marketing role is responsible for digital, excel, organization, finance, integration, database, marketing, planning, reporting, design.
To write great resume for analyst, digital marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Analyst, Digital Marketing Resume

The section contact information is important in your analyst, digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Analyst, Digital Marketing Resume

The section work experience is an essential part of your analyst, digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous analyst, digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular analyst, digital marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Analyst, Digital Marketing resume experience can include:

  • Experience managing all aspects of marketing analytics including web analytics database analysis, data visualization and data modeling
  • Define, implement, and validate analytics and marketing tags/pixels across all Viking digital properties, including multiple websites and apps
  • Regularly develop new creative and implement ongoing creative A/B testing for conversion rate and user experience optimization
  • Conduct testing & validation for Abercrombie content & messaging
  • Hands-on marketing analytics experience, ideally including eCommerce
  • Experience working independently and a track record of taking initiative

Education on an Analyst, Digital Marketing Resume

Make sure to make education a priority on your analyst, digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your analyst, digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Analyst, Digital Marketing Resume

When listing skills on your analyst, digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical analyst, digital marketing skills:

  • Strong written and verbal communication skills with the ability to stay focused on business goals and communicate analytics insights to all levels of the organization
  • Experience designing and executing A/B digital tests with a solid understanding of methodology
  • Marketing experience with 3-5 years’ dedicated digital marketing experience
  • Basic copy writing skills
  • Manage analytical process to effectively deliver timely, insightful, and actionable analyses in support of digital marketing team
  • Experience growing and managing an end to end digital marketing campaign

List of Typical Experience For an Analyst, Digital Marketing Resume

1

Experience For Senior Analyst, Digital Marketing Resume

  • Strong analytic skills and comfort level with data; ability to mine insights to make data-driven decisions
  • Experience with digital marketing analytics reporting
  • Interface with internal clients to understand requests, prioritize, and set clear expectations
  • Experience with web analytics tools such as Google Analytics or Adobe Analytics
  • Hands on experience on any project management tool, preferably, JIRA
  • Analyze digital marketing campaign effectiveness, identify real-time opportunities, and communicate best practices for future campaigns
  • Conduct content testing and validation for HollisterCo.com & Hollister apps, on both domestic & international sites
  • Recommend new creative strategies to gain qualified leads while lowering Cost-Per-Action
2

Experience For Senior Analyst, Digital Marketing Analytics Resume

  • Be able to investigate the role of website content, coupons, loyalty programs, etc. in driving engagement and conversion and identify user experience gaps from website analytics
  • Serve as expert with the Marketing Data Mart (MDM) in order to answer ad-hoc questions and conduct deep dive analyses for the business
  • Analyze reporting to assess initiative performance, and adapt strategies based on insights
  • Adept at learning systems, desire to learn and ask questions
  • History of exceeding goals in a fast paced environment with strict deadlines
  • Develop video/content syndication strategies, media plans, testing tactics, and KPI's across multiple platforms
  • Conduct Lifetime Value analysis across all vehicles and make budget allocation recommendations for the business
  • Partner with Brand Activation teams to identify priority analyses to improve results of future marketing activations. Inform adidas Business Units on how to leverage ecommerce marketing channels to help meet growth targets
3

Experience For Analyst Digital Marketing Resume

  • Utilize analytics expertise to perform in-depth database analysis to better understand customer behaviour through segmentation, predictive modelling, and test design in order to provide a more customer-centric shopping experience
  • Contribute to the development of the US eCommerce marketing analytics capability with a focus on finding creative solutions to analysis and measurement, including tool customization
  • Contribute to the development of automated reporting for eCommerce marketing channels, capturing the full spectrum of the digital customer journey from impression to engagement and conversion
  • Provide in-depth analysis and insights to help marketing teams understand growth drivers, and collaborate to ensure ongoing data-driven optimization of initiatives
  • Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organization, data quality, documentation, and ongoing process improvement
  • US eCommerce Marketing Team and the broader US eCommerce Team, Portland
  • US Brand Activation Marketing Team, Portland
4

Experience For Technical Analyst Digital Marketing & Channels Resume

  • Global Analytics Teams, Amsterdam and Herzogenaurach
  • Collaborates cross-functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities
  • Optimize creative ad copy and landing pages for search engine marketing
  • Oversee day-to-day campaign management and analysis of all dynamic creative content across our digital advertising channels including display, social, search and mobile
  • Fulfill ad hoc data and reporting needs for several teams including Marketing, Product Development, Yield, UX/UI, Content, Sales, and Call Center
  • Design, build, and automate daily/weekly/month reports and dashboards for tracking website activity, marketing campaigns, and other initiatives
5

Experience For Assistant Analyst, Digital Marketing Resume

  • Manage agency, internal partners and vendors to ensure proper execution of content strategy while keeping track of budget allocations
  • Develop briefing documents for agency partners
  • Work with Agency to administer daily, weekly and monthly reporting on all creative program data
  • Use web analytics, agency resources and advertising management tools to create performance reports and decks for senior leaders
  • Assist with the ideation, development, execution, and analysis of A/B and multivariate tests aimed at increasing website engagement and conversion
  • Work with internal groups to gather information as input for overall strategy
  • Work with external partners and internal analytics teams to assess performance and suggest recommendations to improve creative across paid digital channels
  • Maintain the most up-to-date knowledge of best practices and strategies in the management of online paid media
  • Continually innovate and seek new opportunities for content across digital channels
6

Experience For Analyst, Digital Marketing Analytics Resume

  • Assess data quality and ensure compliance with established data collection protocols
  • Analyze channel performance and results monthly, and present learnings and channel strategies to broader Personal Savings team and senior leadership
  • Lead execution of data strategy, including but not limited to: preparation/integration of 1st and 2nd party data, data onboarding processes, and activation of Amex/PS DMP data
  • Own and track digital channel budget, inclusive of digital media spend, creative development costs, agency fees/retainers, and data/technology investment
  • Oversee tactic and creative approvals to ensure cross-functional alignment, including: the controls and compliance procedures, legal approval, creative and brand approval, and data privacy approvals
  • Coordinate daily/weekly digital marketing tasks & projects
  • Ensure flawless delivery of digital messaging and functionality
  • Multitask while working under tight deadlines
7

Experience For Analyst / Senior Analyst Digital Marketing Resume

  • Hands on weekly/monthly analysis and measurements across several channels, including website, email, mobile, mobile applications
  • Write routines to process data and produce relevant data sets for analysis and reporting purposes
  • Analyze data sets and generate insights and optimization recommendations for reporting purposes
  • Provide support for digital marketing initiatives and activities
  • Support the team with implementation and management of advertising technology
  • Partner and leverage relationships with business counterparts across the enterprise to leverage channel best practices
8

Experience For Marketing Analyst Digital Marketing Resume

  • Partner with Design and Copy teams to deliver best-in-class content
  • Maintain up-to-date hindsight documentation
  • Collaborate with partners on process improvements to create efficiencies
  • Logical, organized, and detailed-oriented with a problem-solver mindset
  • Define, prioritize and execute various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
  • Able to build strong relationships with technology partners and understanding of core web platform (application for publishing and other associated application linked to it)
  • Work closely with the design team to ensure the brand guidelines are followed
  • Knowledge of web technologies like HTML and CSS is an added advantage
9

Experience For Analyst Digital & Marketing Resume

  • Translate findings/results in a clear concise manner
  • Identify issues with the data and problem solve
  • Develop insights with strategic recommendations/actionable next steps based on in-depth analysis
  • Provide support, governance and monitoring over creating, updating, and archiving content in the Copy, Terms & Conditions (CTC) Database across channels and business units
  • Centrally manage and push content live from the CTC Database to integrated web and mobile channels. This primarily involves coordination with the Minor Site Enhancement (MSE) execution teams (American Express Technologies and CTCM team) to monitor the end to end process
10

Experience For Senior Analyst Digital Marketing Resume

  • Analyze digital marketing campaign effectiveness, identify real-time opportunities, and develop best practices for future campaigns
  • Build and deliver compelling presentations to share insights and influence change at all levels of the organization
  • Provide routine reporting on the performance of our digital properties
  • Manage daily/weekly on-site marketing tasks and projects
  • Maintain, extract, and analyze quantitative and/or qualitative data about our customers

List of Typical Skills For an Analyst, Digital Marketing Resume

1

Skills For Senior Analyst, Digital Marketing Resume

  • Experience creating and implementing complex bid management strategies based on audience data such as demographic, device, and remarketing lists
  • Experience optimizing cross-channel marketing to help exceed goals for revenue, ROI, and other KPIs as established by the business
  • Passion for digital marketing, advertising, and digital media, with demonstrated ability to stay current on industry developments
  • Experience managing digital budget allocations to support business objectives and align with company goals
  • Experience in configuration and/or implementation of Omniture or Google Analytics tracking
  • Experience in commercial (sales / marketing / Digital) environment
2

Skills For Senior Analyst, Digital Marketing Analytics Resume

  • Experience in digital marketing
  • Digital advertising experience
  • Content marketing experience or related field
  • Professional experience working at, or with, a media or digital agency
  • Experience using algorithmic attribution models for media optimization
  • Experience working in organizations with cross-functional teams
  • Experience in marketing operations and/or technology capabilities development
  • Adobe Marketing Cloud (Target, Analytics and Experience Manager)
  • Experience using SPSS or SAS statistical programs to perform analysis
3

Skills For Analyst Digital Marketing Resume

  • Partner with Design, Copywriting, and Operations teams to deliver innovative customer experiences
  • Oversee web tagging and other data collections mechanisms owned by Consumer Experience, IS and partner agencies to enable consumer journey measurement
  • Lead analytics in the agile marketing environment to help turn real-time insights into actionable digital experience tests
  • Indirectly manage and build strong relationships and consensus across diverse teams and personality types
  • Experience with Google Analytics, or a similar web analytics platform
  • Goal-oriented, growth-motivated and interested in the broader business context. A desire to grow this channel with a strong work ethic and diligence
  • Proficiency in at least one analytics & visualization tool such as Tableau, GoodData, OBIEE, Mode, Wizard, etc
  • Highly motivated individual contributor with a strong desire to learn and succeed
4

Skills For Technical Analyst Digital Marketing & Channels Resume

  • Experience with SQL (Oracle, Vertica, Hive, MySQL, etc.)
  • Experience in data analytics and paid media roles
  • Experience with email and/or online channels and capabilities (e.g. A/B Tests, Omniture, Movable Ink, Google Analytics, Salesforce, etc.)
  • Or more work experience
  • Experience with Bid Management Platforms such as Kenshoo, Marin, Adobe Media Optimizer, DS3
5

Skills For Assistant Analyst, Digital Marketing Resume

  • Ensure flawless delivery of digital experiences and functionality
  • Experience in digital analytics
  • Evaluating key area trends and developing/implementing innovative programs/improvements
  • Working knowledge of at least the paid and natural search marketing channels
  • Working knowledge of ecommerce and marketing KPI performance metrics
  • Running reports and performing analyses to ensure compliance with business strategy
  • Assisting in development of new programs and enhancing current programs to meet performance objectives
6

Skills For Analyst, Digital Marketing Analytics Resume

  • Participating in monitoring departmental strategies and objectives
  • Outstanding ability to think creatively, and identify and resolve problems
  • Using SAS to develop predictive models and regression models
  • Creating analyses to study key area trends
  • Analyzing performance against departmental objectives
  • Understanding of basic web design
  • Using data mining techniques to generate business insights
  • Using Teradata databases/SQL Server databases for developing SQL queries from scratch
7

Skills For Analyst / Senior Analyst Digital Marketing Resume

  • Utilizing data warehouse architecture
  • Analyze client’s reporting needs, including developing KPIs and supporting metrics
  • Familiarity with the broader digital marketing context including attribution modelling
  • Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget and develop cross channel reporting
  • Support the planning, execution, and monitoring of marketing experiments
  • Support the planning, execution, and monitoring of digital marketing experiments
  • Solve complex business problems by using advanced analytics including predictive modeling and statistical techniques
8

Skills For Marketing Analyst Digital Marketing Resume

  • Utilize analysis to inform and influence US business and marketing teams in catalyzing eCommerce marketing performance
  • Automate regular reporting, collaborative strategic planning, and performance management that aligns with and accomplishes business goals
  • Knowledge of core digital marketing tactics, including online and offline channels, incrementally, attribution, LTV and return on investment calculations, etc
  • Assist Digital Manager with P&L management of all digital programs including weekly monitoring of budget spend
  • A technical background in digital program tracking, preferably direct knowledge of affiliate conversion tracking and display view through attribution
  • Able to work in fast-paced environment while staying flexible to frequently shifting tasks and objectives
  • Play a role in vetting new campaign ideas collaborating with internal brand eCommerce and social and PR teams to align campaigns brand vision
9

Skills For Analyst Digital & Marketing Resume

  • Support the marketing team and agencies with data driven insights into the performance of digital advertising
  • Utilize data reporting and analysis tools to produce recurring, insightful reports, and illustrative dashboards
  • Conduct on-going analysis of competitive landscape within digital marketing
  • Use SAS and other statistical packages to create and automate complex reporting of Digital Marketing Scorecards
  • Support team by serving as an individual contributor in delivering analyses
  • Analyze ecommerce marketing campaigns to understand how marketing channels can better drive conversion as well as lifetime value
10

Skills For Senior Analyst Digital Marketing Resume

  • US Business Units, Marketing & Merchandising Teams, Portland
  • An interest in exploiting technology to automate and scale key processes
  • Participate in routine meetings with agencies and technology partners to ensure proper program execution and best practices are being utilized
  • Facilitate tagging of key metrics and events with developers and analytics teams
  • A high ability to collaborate and influence, and enjoy being part of a team
  • Comfortable working in highly regulated, process driven environment
  • Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics

List of Typical Responsibilities For an Analyst, Digital Marketing Resume

1

Responsibilities For Senior Analyst, Digital Marketing Resume

  • Experience in digital planning including video and display; strong project management skills and ability to quickly react to changing priorities and deadlines
  • Understanding of online marketing metrics (CTR, CPC, CPM, etc.) and key performance metrics (CPL, ROAS, ROI, etc.)
  • Identify opportunities within our existing digital marketing programs for optimization or expansion and implement accordingly with the brands
  • Create testing plans to run volume/efficiency tests across various PPC segments. Ex. match type, keyword, position, geo, time of day
  • Review performance in different lines of business to understand changes in the entire funnel from media buying all the way through to policies
  • An entrepreneurial spirit and the ability to work in a fast-paced environment
  • A high attention to detail, and are well-organized and deadline-oriented
2

Responsibilities For Senior Analyst, Digital Marketing Analytics Resume

  • Knowledge of a site analytics tool
  • Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives) and strong attention to detail
  • Excellent knowledge of MS Office (Word, PowerPoint, Excel)
  • Be able to adapt to change and be flexible with environment and daily activities
  • Commitment to excellence - quality driven
  • Exceptional attention to detail – experience ensuring flawless execution in an environment with a significant amount of complex information and competing stakeholder priorities
  • Experience managing a marketing campaign from kickoff to deployment
3

Responsibilities For Analyst Digital Marketing Resume

  • Easily adapts to change and emotionally mature
  • Critical thinker and resourceful problem solver
  • Takes ownership for mistakes
  • Sense of humor, positive attitude
  • Leading the design, development, and execution highly visible and dynamic digital marketing that curates strategies from across the enterprise to deliver a personalized experience for each Card Member
  • Work both independently and collaboratively within a geographically disbursed environment
4

Responsibilities For Technical Analyst Digital Marketing & Channels Resume

  • Plan and implement digital media strategies and campaigns to support registry across brands
  • Foster and maintain relationships with media partners across campaigns and programs
  • Expand WSI's content creators/Influencer affiliate network and coordinate with each brand's PR & Social teams to ensure continuity in communication with these partners, while being mindful of impacts to SEO programs
  • Educate internal teams on top of funnel investment and opportunities, devise communication strategies to ensure appropriate WSI teams are able to speak to performance
  • Vet vendor/platform opportunities to expand video & content syndication programs while maintaining strong relationships with core partners (i.e. youtube, facebook, etc...)
  • Determine KPI goals by campaign and partner with internal attribution teams for cross-channel de-duped results
  • Manage monthly invoices and accrual processes across managed programs for all brands
  • Facilitate creative trafficking across video/content syndication and registry coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time
  • Ensure proper tracking is in place, working closely with display operations teams and IT for pixel implementation and DCM ad serving
5

Responsibilities For Assistant Analyst, Digital Marketing Resume

  • Relevant work experience in digital analytics (Google Analytics/Google Tags/Google Tag Manager) familiarity in social media listening tools and online media tools
  • Expertise in Data Visualization tools (Tableau, DOMO)
  • KPI definition and goals
  • CRM systems (Microsoft Dynamics)
  • Adobe Creative Cloud (Illustrator, Photoshop)
  • Analyze PPC interaction with other marketing tactics, utilizing digital attribution tools to understand the full customer journey across different tactics and different devices
  • Maintain productive working relationships with vendor partners
6

Responsibilities For Analyst, Digital Marketing Analytics Resume

  • Perpetuate account growth by staying up-to-date on the latest industry trends and vertical performance benchmarks
  • Familiar with Web Analytics tools, such as Adobe SiteCatalyst, Google Analytics
  • Familiar with Digital Attribution concepts
  • Monitor the performance and pacing of the Paid Search, feed based advertising (e.g. Google Shopping, Bing Shopping, CSEs, etc.) SEO, Display and Affiliate programs on a daily basis to ensure alignment with brand goals
  • Develop weekly and monthly reports and dashboards for distribution to internal counterparts through agency partners, Google and Bing Ad words, Omniture, and other internal data systems
7

Responsibilities For Analyst / Senior Analyst Digital Marketing Resume

  • Create ad hoc detailed reports to better understand various challenges, help translate the results, and make recommendations to key stakeholders with regard to keyword development in paid and organic channels, and paid search account structure in particular
  • Become an in-house expert on your portfolio of brands and collaborate with brand teams to assist in marketing plan development and forecasting of overall business metrics
  • Assist in the design, planning and execution of various tests to understand program ROI and drive optimization efforts across all digital programs. Perform periodic audit of campaigns to ensure best practices are being followed
  • Assist Digital Manager in working across departments within the organization. This includes the internal New Customer Acquisition marketing, Customer Marketing, Site Optimization Merchandising, eCommerce and IT teams
  • Assist the team in working across departments within the organization, including the internal New Customer Acquisition marketing, Customer Marketing, Site Optimization Merchandising, eCommerce and IT teams
8

Responsibilities For Marketing Analyst Digital Marketing Resume

  • Utilizing advanced SQL
  • Assist Digital Director with P&L management of all digital programs including weekly monitoring of budget spend
  • Content creation and organization/cataloging (web, social and email)
  • Expertise in large-scale, digital advertising campaigns and lead generation based environment
  • Benchmark, report and identify opportunities in optimization for conversion in site content and integrated campaigns
  • Report out on lifetime value of campaigns and key content
9

Responsibilities For Analyst Digital & Marketing Resume

  • Familiarity with Agile project management methodologies
  • Performing daily Paid Search campaign maintenance and optimization including but not limited to SEM Account Budget Pacing, Bid Optimizations, and Daily Search Query Analysis
  • Review Paid Search performance data, report on Key Performance Metrics and provide actionable next steps across several SEM accounts
  • Highly analytical, data driven and a clear, autonomous thinker, able to efficiently distill complex information into strategic actionable recommendations
  • Google AdWords management
  • Manage end-to-end creative execution for digital media channels, ensuring that all marketing materials are approved by relevant stakeholders and launched on time. This includes but is not limited to: display banners and high-impact units, social creative (in-feed image ads, video, carousel, and story formats), and paid search ad copy. Analyze creative performance to inform optimization

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