Digital Advertising Resume Sample

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Olin Shanahan
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Work Experience

Digital Advertising Lead
02/2016 - PRESENT
Houston, TX
  • Ensure clients’ ads are trafficked, monitored, and optimized
  • Embody an intellectual curiosity around what data means by putting it into context of the client’sbusiness and focusing on asking the next question
  • Wear many hats, between steering a team of Sr. Analysts,partnering with internal teams, client facing exposure, and diving in with a start-up mentality
  • Use data to evaluatethe effectiveness of marketing strategies, tactics, and measurement techniques
  • Strategize - Collaborates with the account executives and marketing team to strategize, plan, and execute campaigns with appropriate metrics to meet client goals. Identifies sell thru and sales/sponsorship opportunities and conveys to the sales teams for immediate action
  • Understand the clients’ advertising needs to develop and deliver custom solutions that provide and deliver ROI for them
  • A college graduate with 10 years of experience in a mix of digital advertising disciplines (creative development, strategy, media planning, operations)
  • Skilled in all aspects of display media (high impact, video, mobile, etc) on all platforms, including emerging ad opportunities in console environments, streaming players, etc
  • Understanding of creative best practices and design across brand image, direct response and mobile video executions
Digital Advertising Analyst
05/2013 - 09/2015
Philadelphia, PA
  • Demonstrated knowledge of and interest in internet technology
  • Demonstrated ability to handle multiple simultaneous projects
  • Demonstrable experience working in technical development environments
  • Ocial Media Experience in paid campaigns’ management
  • Detail-oriented, deadline-drive, methodical
  • Familiarity with digital supply chain workflows
  • Establish KPI’s and set up web analytics dashboard reports
Junior Digital Advertising Analyst
02/2007 - 02/2013
Phoenix, AZ
  • Knowledge of trafficking, tagging and ad serving platforms
  • Have extensive knowledge of existing and emerging trends in digital advertising
  • Have extensive industry contacts to meet growing need for innovative creative strategies
  • Maintain Marvel’s Ad Specification sheet
  • A ‘can do’ attitude and team player
  • Excellent Excel and Power point proficiency along with working experience of digital campaign life cycle
  • Knowledge of digital required and all the relevant jargon
  • Digital experience with 1-2 years adops experience, 1+ year with DFP is advantage
  • QA and edit HTML and Javascript code; knowledge of HTML 5 is advantage


University of Phoenix - Shreveport-Bossier Learning Center
2003 - 2007
Bachelor's Degree in Business

Professional Skills

  • Excellent analytical, communication and presentation skills,
  • Excellent everyday communication skills
  • Consistently deliver against assigned quota, while prioritizing and delivering outstanding customer sales experience to Agencies
  • Experience being a self-starter with proven resourcefulness and problem-solving abilities
  • Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling. Strong understanding of digital media platforms
  • Experience with some of the top advertising platforms including Facebook, Twitter, Google AdWords (search, display), YouTube and more
  • Successful track record of presenting strategic paid media programs, recommendations and tactics for clients and effectively executing programs

How to write Digital Advertising Resume

Digital Advertising role is responsible for travel, software, finance, training, database, reporting, design, research, digital, sql.
To write great resume for digital advertising job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Advertising Resume

The section contact information is important in your digital advertising resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Advertising Resume

The section work experience is an essential part of your digital advertising resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital advertising responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital advertising position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Digital Advertising resume experience can include:

  • Work closely with sales, marketing and ad ops to collect, vet, and prioritize ideas for potential product enhancements to McClatchy’s display advertising product set
  • Understanding/experience with digital advertising campaign management
  • Understanding/experience with digital ad operations, inventory, and/or media analytics
  • Experience with behavioral targeting, online advertising/marketing, and/or user segmentation
  • Experience in e-commerce, technology or digital sector including 2+ years in a RTB/programmatic or digital advertising environment
  • Manage projects of varying size and scope simultaneously while prioritizing appropriately

Education on a Digital Advertising Resume

Make sure to make education a priority on your digital advertising resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital advertising experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Advertising Resume

When listing skills on your digital advertising resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical digital advertising skills:

  • Strong organization, communication and problem-solving skills, attention to detail
  • Strong ability to navigate ambiguity and manage competing priorities
  • A team player and have the ability and desire to collaborate effectively
  • Strong previous experience working in technical development environments
  • Selling experience specifically in upselling of clients on products and services
  • Strong familiarity with online media buying and selling processes and a base knowledge of DSPs, SSPs, and Ad Exchanges

List of Typical Experience For a Digital Advertising Resume


Experience For Digital Advertising Analyst Resume

  • Demonstrated experience delivering or leading a native and/or performance-based ad platform
  • Knowledge of Data modeling, importing, cleaning and validating data
  • Experience in Digital Advertising / Ad Trafficking
  • Experience with third-party ad tag implementation and reporting (Doubleclick, Sizmek, Atlas, Flashtalking, etc.)
  • Experience with web troubleshooting/debugging tools (ex. Charles, Chrome/Safari Inspector, etc.)
  • Client facing advertising agency account management experience
  • Digital advertising and marketing analytics experience

Experience For Digital Advertising Lead Resume

  • Strong service focus with attention to detail and accuracy; customer centric thinking and acting
  • Client facing advertising agency account management experience
  • Establish our ad platform product strategy and priorities and bring advertising products to market
  • Paid search and digital marketing experience
  • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint
  • Proven ability to understand customer needs, build ongoing relationships and drive revenue
  • CRM experience, competitive analysis, and trending tools
  • Experience with OpenX or another ad serving tool

Experience For Digital Advertising Operations Associate Resume

  • Paid search and digital marketing experience
  • Work collaboratively with marketing strategists to understand priorities, maintain accuracy, and achieve lead generation goals
  • Work closely with colleagues in the Online Experience team to optimize landing pages for our campaigns
  • Good understanding of the digital advertisement industry
  • Experience with Python, R preferable
  • Google DFP ad order entry experience
  • Actively and consistently support all efforts to simplify and enhance the client/customer experience

Experience For Deloitte Digital Advertising Resume

  • Scheduling, monitoring and optimization of all digital banner advertising campaigns utilizing the Google Ad Manager platform
  • Scheduling, monitoring and optimization of all digital banner ad orders
  • Working knowledge of SQL and expert in Excel
  • Troubleshooting under delivery of orders, creatives and ad tags
  • Working knowledge of Lee Phoenix finance system
  • Understanding of online ads and available transaction types (CPM, CPA, RTB, ROI, etc.)

Experience For Digital Advertising Operations Specialist Resume

  • Develop strategy and execution of all marketing efforts, including everything from product positioning to collateral development to event execution
  • Actively supports and communicates with advertising owners, Global Supplier Management and RoomIt teams for supplier marketing and advertising initiatives
  • Keeps informed of new advertising vehicles, reviewing and testing to ensure server is ready for implementation
  • Monitor ad delivery during our event during weekends and/or evenings
  • Expertise working with video ads and leading digital ad servers (Freewheel, etc.)
  • Assist with house ad and licensee ad campaign executions – inventory, planning and ad trafficking
  • Be an active member of the advertising team and assist on other advertising related projects as needed

Experience For Digital Advertising Operations Analyst Resume

  • Full ownership of testing plan, agreed with the manager. Includes implementation, optimisation and reporting
  • Provide reporting updates to the Marketing Department
  • Be familiar with digital advertising, marketing, sales concepts and metrics
  • Comfortable with being client facing
  • Manage SEM and Social Media campaigns including data analysis and reporting
  • Help existing clients develop advertising strategies
  • Working closely with technical account managers (TAM’s) to ensure all campaigns are tracked consistently with minimal discrepancies. This includes transitioning clients onto Tagging Studio
  • Positive attitude, willing to learn, take risks and deal with uncertainty in a fast-paced, collaborative environment

Experience For Digital Advertising, Campaign Manager Resume

  • Assist in conducting mid-campaign digital performance reviews and provide updates to stakeholders
  • Assist with end-of-month billing reconciliation
  • Deep understanding of HTML, JavaScript, rich media vendors, mobile and pre-roll solutions
  • Generate advertising proposals and process confirmed plans
  • Review outstanding artwork list and communicate with supplier contacts to obtain needed materials
  • Assist the manager with forecasting digital activities

Experience For Manager, Digital Advertising & Production Resume

  • Prepare and maintain a monthly plan of team activities with accountability of ensuring the plan is adhered to by the team
  • Work with Google, Bing and other Vendors to formulate potential tests and constantly look to push your accounts forward
  • Gather market/product insights and assist manager in incorporating them into Hub strategy
  • Co-ordinate DA training for stakeholders with DA executive
  • Write copy for all search engine marketing campaigns

Experience For Senior VP, Digital Advertising Products Resume

  • Assist in the management of programmatic and display advertising
  • Assist in the management of paid content syndication and influencer marketing
  • Stay informed of changes, best practices, and innovations in digital advertising industry
  • Serve as liaison and main point of contact between internal teams to ensure digital banner advertising campaign fulfillment and client satisfaction
  • Perform analysis, trending and communication of key performance indicators and business initiatives
  • Work with reporting analysts to design company-wide benchmark reports and interpret results in order to improve overall operations

Experience For Digital Advertising Strategist Resume

  • Familiarity with rich media vendor and web debugging tools
  • Proficiency in web data analysis and report creation using Adobe Analytics (Omniture), Google Analytics, etc
  • Knowledge of tagging strategies and requirements
  • Design our native ad platform and yield management capabilities - from MVP to full-fledged offering
  • Partner with engineering to determine what capabilities we insource vs. outsource
  • Work with third party ad serving tools to serve client creative on and digital, video, and mobile platforms
  • Form POVs on the digital ecosystem and where the industry is heading
  • Implements advertising campaigns

List of Typical Skills For a Digital Advertising Resume


Skills For Digital Advertising Analyst Resume

  • Working knowledge or exposure to Google Analytics, Tableau and would be a strong asset
  • Solid understanding of statistical modeling/machine learning/data mining/recommender systems concepts
  • Proven track record of independent thinking & ingenuous approaches to problem solving
  • Experience presenting quantitative insights to groups with varying technical backgrounds
  • Strong knowledge of data structures, data modeling, replication and distribution data/object relational database mapping
  • Professional experience in online advertising inventory management, web analytics, business analysis or comparable analytics position

Skills For Digital Advertising Lead Resume

  • Relevant work experience in the marketing technology space
  • Online advertising campaign optimization experience required
  • Demonstrated the ability to be flexible/adaptable in exercising judgment in a dynamic environment
  • Experience working with digital accreditation agencies highly desired
  • Strong analytical and quantitative problem solving abilities
  • Work collaboratively with a team of SEO, web design and development, social media, and user experience professionals

Skills For Digital Advertising Operations Associate Resume

  • Experience with site analytics tools and ability to pull and evaluate data from online measurement platforms
  • Proven ability to work autonomously and efficiently with limited supervision
  • Prioritize issues quickly and creatively with a solutionbased attitude
  • Ales experience
  • A highly collaborative, experienced communications team
  • Partner with Marketing and technology to prioritize critical initiatives, tests, analysis and insights

Skills For Deloitte Digital Advertising Resume

  • Deep understanding of digital media environment, and a hunger for continuing to innovate as advertising technologies evolve
  • Support the testing, on-boarding, and certification of new ad technologies, new ad products, and new partners on MLG properties, players, and apps
  • Understand clients’ goals and translate them into digital advertising strategies
  • Oversee the development of advertising collateral
  • A passion for creative storytelling through digital analytics
  • Work collaboratively in a team setting both internally and externally
  • Build the strategy and tactics of specific businesses within Amazon’s Display Advertising Program
  • Execute direct and programmatic digital ad campaigns (display, mobile, and video) using DFP and all distribution platforms

Skills For Digital Advertising Operations Specialist Resume

  • Conduct ad testing and new product launches on desktop and mobile platforms
  • Manage escalation of live ad issues to engineering and ad technology vendors as necessary
  • Create and optimize campaigns across a variety of channels
  • Analyze and report on campaign performance
  • Experience in paid media strategy with a proven ability to create and lead the execution of effective paid digital programs, from the creation of engaging content across paid media platforms to the management of campaign optimizations
  • Build and maintain strong knowledge of DoubleClick Bid Manager (DBM). Own media strategy and optimize campaigns directly when needed
  • Professional experience across the digital and social space and knowledge of emerging trends and technologies

Skills For Digital Advertising Operations Analyst Resume

  • Prioritise workload according to different criteria
  • Manage many different projects and clients at once, from assignment to delivery
  • Tactical familiarity with executing digital advertising campaigns, including most of the following: Doubleclick, Adwords, Facebook and Twitter ads platforms, Google Analytics
  • Provide strategic advice and help Agencies get the best ROI on their clients’ advertising investment by working closely with them in a consultative role
  • Implement creative ways to improve our Agency relationships, tailor and share performance-enhancing suggestions, and upsell or promote other Google products
  • Communicate with Agencies proactively, via phone and email
  • Monitor and optimize campaigns in order to maximize advertisers' ROI
  • Identify new opportunities for clients to increase advertiser spend efficiently
  • Proactively and creatively identify and solve client problems

Skills For Digital Advertising, Campaign Manager Resume

  • Serve as a liaison with clients and drive/own project workstreams
  • Provide detailed account analysis to ensure our clients’ media spend is optimized
  • Monitor and become an expert on the competitive landscape
  • Tech savvy and creativity
  • Interest in digital media spaces and an eagerness to try new things
  • Experience managing digital advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video, and Google platforms

Skills For Manager, Digital Advertising & Production Resume

  • Relevant work experience in advertising sales, marketing, consulting, or media
  • Knowledge of web development and mobile advertising, SEO, SEM, email marketing, and social media advertising
  • Comfortable using own initiative
  • Leverage data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition and promotional campaigns
  • Passion for video games and knowledge of the esports marketplace

Skills For Senior VP, Digital Advertising Products Resume

  • Experience as a management consultant or front-end business analyst supporting marketing, finance and customer functions, performing reviews, analysis and making recommendations on current and future marketing initiatives
  • Entrepreneurial mindset & sense of urgency and accountability
  • Previous use of Google AdWords and Analytics
  • Uphold and evangelize core culture values and brand values in every day responsibilities
  • Be a problem-solver, not just a problem alerter. Problem alerters are a dime a dozen. It is easy to sit around and point out the flaws of any system, product or organization. We need problem solvers. Problem solvers are the real innovators in this world
  • Meet the demands of a commercial environment and work under pressure
  • Permission to work in Switzerland

Skills For Digital Advertising Strategist Resume

  • Use your statistical skills to develop hypothesis and build predictive models for acquisition, repeat and referral rates, customer life-time value (LTV), customer response rate, tour actualization, etc
  • Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize various areas of business such as marketing, operations and sales performance
  • Generate insights and recommendations and present these to the senior management
  • Manage auction-based display campaigns across DBM & GDN for large, complex clients focused on performance goals
  • Proficiency in the display ecosystem of ad networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms
  • Demonstrated strategic and analytical sales approach
  • Quickly complete a large volume of high-quality work and work collaboratively with multiple stakeholders internally
  • Define business metrics and guide the broader digital advertising business with data. Represent the quality and growth of creatives in organization-wide business reviews and documents

List of Typical Responsibilities For a Digital Advertising Resume


Responsibilities For Digital Advertising Analyst Resume

  • Support optimization of ad campaigns on a frequent basis for performance and delivery
  • Partner cross-functionally with external vendors, engineering, production, and/or design teams to investigate, diagnose and correct any ad serving errors, third party reporting discrepancies, and campaign delivery issues
  • Work with account management to monitor and analyze campaign delivery and optimization recommendations where necessary
  • Help organize research for proposals, special projects, and administrative tasks as needed
  • Familiarity with DFP, AdX, Index Exchange, Rubicon, etc

Responsibilities For Digital Advertising Lead Resume

  • Capture, format and send screenshots of media to clients
  • Responsible for revenue retention and growth for assigned book of business
  • Create custom presentations to maintain post-sales activities with a goal to increase account revenues(campaign reports, up-sell and cross sell opportunities)
  • Inventory Management – Actively analyze and manage inventory impression levels, keep data up-to-date, support sales inventory inquiries, using the ad serving tool and other auxiliary calendars
  • Post-Campaign Reporting – Routinely generates campaign reports and materials to deliver back to advertisers, pull reports from ad serving tool, creates supplier-facing campaign success presentations slides
  • Product Development Support­ – Support Supplier Advertising Team initiatives and channel development, collaborate with product marketing teams and other stakeholders to optimize advertising channels. Incorporate updates to Air & Car media kit as needed
  • Ad Serving Tool (OpenX) Specialist – Act as liaison for Advertising Team with CWT Product Team and Ad Serving Tool contacts, learn product capabilities and help manage relationship and the development of the tool

Responsibilities For Digital Advertising Operations Associate Resume

  • Artwork Loading Back Up – Provide back-up support for artwork loading and advertising media fulfillment process including
  • Sales Back Up – Provide back-up support for sales efforts and advertising relationships with suppliers
  • Loads advertiser artwork into cloud-based ad server tool
  • Guide, and step in/support where necessary, the DA executive on the optimisation process and best practice across digital channels
  • Ensure accurate budget management for the markets with the manager

Responsibilities For Deloitte Digital Advertising Resume

  • Proactively communicate budget and sales’ variance to target to the manager and propose solutions and recovery activities
  • Keep up-to-date progress on individual and team objectives through project management app
  • Build relationship with relevant markets stakeholders in the company
  • Full ownership of activity plan and communication with stakeholders
  • Contributes and drives the agenda for MBRs with the manager

Responsibilities For Digital Advertising Operations Specialist Resume

  • Manage all paid search and social campaigns
  • Utilize Google Analytics, Hubspot, and platform analytics to optimize campaigns
  • Serve as liaison and main point of contact between internal teams to ensure campaign fulfillment and client satisfaction
  • Work with daily deadlines
  • Proficient in use of Microsoft Office Products specifically Excel, Word and Outlook

Responsibilities For Digital Advertising Operations Analyst Resume

  • Monitor and review reports and records of activities to ensure progress is being accomplished toward specified program/project objectives and recommend changes in methodology as required to attain business and sales objectives
  • Proactively communicate with Product and Operational teams as necessary to resolve issues, modify processes, and establish requirements for new workflows related to tech issues
  • Make recommendations based on data for process improvement and strategic business decision making
  • Create reports and data driven presentations with impact - identifies trends and occurrences in data and translates findings into various mediums including text, charts, graphs, displays, tables
  • Investigate and perform root cause analysis of complex nature; identify and resolve technical issues related to ad server technology and/or ad tag implementations for both clients and internal teams
  • Actively participate in cross-team workgroups for new digital product launches providing input supporting operational perspectives; develop materials and provide training for Digital Services fulfillment teams
  • Deep organizational, project management, and communication skills
  • Intermediate-to-advanced SQL skills
  • Strong knowledge of digital technologies (ad server logic, redirects, 3rd party tags, pixels, and cookies)

Responsibilities For Digital Advertising, Campaign Manager Resume

  • Participate in network/inventory audits to ensure all available inventory is recognized and utilized to the fullest revenue-producing extent
  • Work with various ticketing systems and cross-functional departments
  • Create ad tags and test campaigns using IP-based ad servers and UIs
  • Knowledge of troubleshooting campaign set-ups, tag generation, and delivery issues
  • Knowledge of DoubleClick, FreeWheel MRM, or other relevant ad serving technologies
  • Maintains advertising calendars

Responsibilities For Manager, Digital Advertising & Production Resume

  • Onboard and test new inventory sources from internal and 3rd party sources
  • Willingness for continued training to serve as digital subject matter expert in various areas which might include Google Analytics, VAST/VPAID ad tags, Salesforce/CRM, Ad Quality & Compliance, Reporting platforms
  • Compile Executive level reporting as required
  • Analyze key performance indicators/metrics
  • Use personal computer and software applications (i.e. MS Office, Visio, etc.)
  • Send out campaign reminder emails

Responsibilities For Senior VP, Digital Advertising Products Resume

  • Run internal delivery reports
  • Maintain the campaign coordination schedule
  • Monitor and analyze campaigns and make regular proactive changes to improve account performance
  • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts
  • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients
  • Validates placement activation

Responsibilities For Digital Advertising Strategist Resume

  • High level of maturity and judgment to represent the agency and client in a polished, intelligent manner
  • Create custom presentations to maintain post-sales activities with a goal to increase account revenues (campaign reports, up-sell and cross sell opportunities)
  • Plan and execute on time
  • Team player as well as an individual contributor
  • Nice-to-have: Adobe design software
  • Serve as the day-to-day liaison with clients

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