Strategist Digital Resume Sample

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Florencio Parisian
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Work Experience

Senior Digital Experience Strategist
03/2016 - PRESENT
Philadelphia, PA
  • Manage multi-site functionality, tracking, concepts and tagging infrastructure
  • Identify analytics requirements and work with appropriate teams on production cycles or reporting requests
  • Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
  • Drive a data-driven culture by educating the organization on the power of leveraging insights
  • Support site optimization initiatives, including SEO and ADA compliance
  • Stay apprised of best practices in analysis, testing and optimization; utilizing them in your work and disseminating them across the organization
  • Lead the strategy and lifecycle of TCCC Social tools
  • Design, architect and lead implementation of C&W’s digital workplace
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Strategist Digital
06/2009 - 12/2015
Dallas, TX
  • Possess the capacity to work independently
  • Create the strategy and prioritization of the digital channel communication for the Content Team’s production of related sales/marketing materials
  • Maintain in-depth knowledge of advertising products, inventory, pricing, and products by collaborating with Ad-Ops, marketing, and editorial with an understanding of how to best reach the intended target audience
  • Coordinate with Ad-Ops to formulate agreed upon media plans, according to cost/budget/campaign delivery
  • Oversee management of e-blast campaigns
  • Proactively facilitate discussions with client services and Ad-Ops where necessary
  • Work closely with third party vendors and across in-house marketing teams to manage promotional campaigns
Digital Transformation Strategist
12/2005 - 03/2009
New York, NY
  • Work effectively in a cross-functional capacity, building strong relationships with sales, client services, marketing, finance, Ad-Ops, and editorial
  • Project-manage timelines and creative asset submissions internally for digital campaigns, adhering to timelines set by Client Services
  • Work with the Digital Marketing Manager on additional marketing projects as assigned for the PRI Team
  • Take ownership of projects from beginning to end and provide best in class services
  • Own a project from beginning to end
  • Generate and maintain analysis of client data, creating and presenting data-driven deliverables from standard client reports to major client presentations
  • Gather standard web analytics data and preparing weekly client reports


Northwood University - Florida Campus
2000 - 2005
Bachelor's Degree in Advertising

Professional Skills

  • Proven data visualization skills and presentation skills
  • Strong marketing experience, proven ability to turn insights into marketing strategy/ideation
  • Extensive experience in user centered design and proven strategy development experience
  • Highly-communicative and possess strong verbal and written communication skills
  • Influencing including negotiation and political skills
  • At least three years’ proven experience with a range of existing and emerging UX practices and principles, including user research
  • Exceptional negotiation, problem-solving and strategic thinking skills

How to write Strategist Digital Resume

Strategist Digital role is responsible for digital, training, marketing, architecture, reporting, design, modeling, travel, government, risk.
To write great resume for strategist digital job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Strategist Digital Resume

The section contact information is important in your strategist digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Strategist Digital Resume

The section work experience is an essential part of your strategist digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategist digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategist digital position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Strategist Digital resume experience can include:

  • Experience in Marketing automation/campaign management deployment experience
  • Communicate effectively in order to properly deliver proposals, revisions, answer questions, and fulfill any and all day to day requests
  • Experience in leading or managing marketing or technical teams
  • Experience working with online advertising programs (Google Adwords, DoubleClick)
  • Experience working with Email Marketing Management programs (Exact Target, Mail Chimp)
  • Undertake high-level research, horizon scanning and analysis to identify future digital and education trends, related strategies, policy priorities and issues

Education on a Strategist Digital Resume

Make sure to make education a priority on your strategist digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategist digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Strategist Digital Resume

When listing skills on your strategist digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical strategist digital skills:

  • Strong written and verbal communication in order to effectively work cross-functionally and create engaging social media messages
  • Drive the evolution of the company's skills surrounding email marketing best practices
  • Improving website functionality and ease of navigation across Cerner’s digital experiences
  • Reporting to the Director of Digital Strategy to define and articulate the strategy and priorities for Digital Strategy and Transformation across DTS
  • Experience with the design-thinking approach and comfortable with leading and participating in discovery, design, testing activities
  • Experience in Digital marketing/marketing technology with a thorough understanding of data management solutions

List of Typical Experience For a Strategist Digital Resume


Experience For Digital Platform Strategist Resume

  • Maintain and update internal library of test cases and test data to validate currently live chat solutions
  • Develop creative and effective content plans to support the delivery of business strategy
  • Agency digital/technical strategy experience
  • Experience with proposal development and presentation
  • Strong Microsoft Office tool knowledge, e.g., PowerPoint, Excel, Word
  • Analyze client site analytics, documenting performance of key funnels, flows and pages
  • Produce data-driven templated slides for clients’ Business Review decks
  • Business travel 1-2 times a quarter

Experience For Digital Transformation Strategist Resume

  • Solution and implement new program chat solutions and optimizations
  • Prepare standard Change Management Requests (i.e. technical documents to be used by internal Implementation teams to build chat solutions) and updating site immersion documents
  • Coordinate and collaborate with editorial and design teams to create impactful email campaigns that can accomplish the objectives agreed upon with the business units
  • Work with business unit marketers to develop and measure key performance indicators, thereby ensuring email campaigns are impactful, delivered on-time, accurately tracked, and continually improved upon
  • Experience in financial services and/or online marketing
  • Assist with the planning and execution of paid advertising campaigns on online advertising platforms and websites (i.e. Google Adwords, Bing Ads)
  • Assist with training Waddell & Reed Advisors and Complex Support Staff on email marketing best practices
  • Measure and report on email marketing campaign results and compare against initial baselines and benchmarks

Experience For Digital Optimization Strategist Resume

  • Work with Manager, Demand Generation and Insights to Integrate email marketing campaign results with CRM Data to generate Sales Leads
  • Basic knowledge of HTML & CSS Coding
  • Assist with the execution of Google AdWords campaigns for Waddell & Reed branch office locations and personalized advisor campaigns
  • Provide capabilities updates, share case studies, educate AE’s, provide VBR’s
  • Create excel media plans in Operative to accompany the proposals created

Experience For Digital Measurement & Insights Strategist Resume

  • Work with Digital Content Director and team to develop new ideas/sales opportunities for AE’s
  • Meet with GSM’s regularly to identify opportunities and strategize individual plans for AE’s
  • Define the information architecture for the overall digital presence and activities
  • Marketing operations team members, including those team members having responsibility for the Demand Center, the Aruba web presence the Community, and overall metrics and analytics
  • Contribute to the development of client surveys and/or consultant questionnaires, working with Content Team, Marketing Research Team, product management and sales staff on presentation, phrasing of questions, and technical issues
  • Responsible for the public website content as it relates to digital communications. Refresh, maintain and continually develop the pages with input from the Content Team, product managers and the marketing teams, incorporating competitive best practices
  • Effectively coordinates in matrix environment across business units including but not limited to product management, cross business unit marketing teams, public relations (PR) and technology employees

Experience For Senior Digital Experience Strategist Resume

  • Interact with all levels in the organization to design appropriate programs, education and materials. Counsel and train internal employees on digital marketing strategies and best practices to meet business unit objectives and develop appropriate internal communications around digital marketing plans
  • Deliver the UX strategy for an agile delivery tribe or squad
  • Conduct user research and practice a wide range of UX techniques
  • Collaborate and work closely with a UI designer to deliver beautiful designs
  • Shape and support ANZ’s human centred design culture
  • Responsible for developing and managing key digital technology talking points and an internal DTS briefing book to underpin the digital strategy amongst the DTS wider leadership community

Experience For Digital Engagement & Conversion Strategist Resume

  • Deliver a robust plan with clear quarterly deliverables – including content curation programme, workshops, coaching and training
  • Work with the Head of Data Science to develop and curate a series of projects for delivery to internal and external communications
  • Identify, create and implement a stakeholder management plan for tech sector, academic and government organisations appropriate to the DTS accelerator hubs in the various geographies
  • Responsible for engagement with Centrica brand guidelines and internal communications standards to increase the quality and alignment of messaging, content standards and publication by DTS personnel
  • Subject matter expert on content creation within the Digital Transformation Services, identifying key developments, trends, threats and opportunities for the Group
  • Engagement with our strategic vendors to support any internal campaigns to increase their engagement with our strategy

Experience For Manager Digital Experience Strategist Resume

  • Web content management, analytics, and optimization tools
  • Sales force automation, and specifically SFDC
  • Sales and partner portal platforms
  • Attraction metrics/Web site traffic
  • Acquisition metrics/Web site conversion
  • Internal and external sentiment metrics
  • The ability to lead, inspire and influence teams in the organization of creative and analytic personnel to achieve company’s stated goals

Experience For Digital Experience Strategist Director Resume

  • Language: English. Another language (French / German) is highly appreciated
  • A natural leader and mentor who finds fulfillment in the growth of others
  • A business minded, strategic thinker with vision for growth
  • Collaborative in nature and driven to build relationships
  • Ambitious and self- motivated
  • Six to 10 years in roles of increasing responsibility in digital marketing, with a strong focus on digital go-to-market strategies, Web design, digital media and analytics

Experience For Excelerate Digital Agency Strategist Resume

  • Web and user interface design
  • Use of Web and business analytics platforms
  • Opportunity to earn one hundred thousand+ annually
  • Fast paced, fun work environment in the heart of the Cross Roads Art District
  • Expert Knowledge in Adobe Test and Target, Adobe Audience Manager, Adobe Reports & Analytics, Tableau
  • Work on multiple tasks simultaneously while successfully meeting established goals and deadlines; manage work in a fast-paced, and sometimes ambiguous environment

Experience For Digital Mkg Strategist Resume

  • Google Analytics, Google Tag Manager
  • Collects appropriate data
  • Digital behavior analysis

List of Typical Skills For a Strategist Digital Resume


Skills For Digital Platform Strategist Resume

  • Demonstrated experience and a passion for digital technology
  • Demonstrate and communicate strategic progress on DTS strategic priorities
  • Experience in digital marketing, ad operations, or reach extension/programmatic
  • Experience with technical strategy and UX design of a wide variety of website projects, including large-scale, data-driven websites
  • Deep and proven interest in emerging digital trends, partners, standards and processes
  • Experience in marketing, communications or related field
  • A proven collaborator who thrives in a team environment, working towards a common goal
  • Experience in Marketing Strategy
  • Manage stakeholder relationships, provide robust, and evidence based advice about strategic issues to implement reform

Skills For Digital Transformation Strategist Resume

  • Proven ability to undertake high-level research, horizon scanning and analysis to identify digital trends
  • Experience developing strategies for new / evolved connected services and products
  • Experience in web/digital analytics and optimization strategy and implementation
  • An excellent communicator who has the ability to facilitate, communicate and story-tell
  • Experience in Digital Transformations
  • Experience in Mobile
  • Experience in Commerce
  • Experience in Social Business

Skills For Digital Optimization Strategist Resume

  • Monitoring and Evaluation of Indicator/Performance progress
  • Marketing automation platform, and specifically Eloqua
  • Understanding of online measurement and analytics, with the ability to provide meaningful and actionable insights and analysis
  • Keen understanding of integrated marketing solutions including traditional media, event marketing, and digital technology
  • Collaborate with our marketing technologist on marketing automation/CRM web integration, as well as DMP and ad serving technology
  • Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting

Skills For Digital Measurement & Insights Strategist Resume

  • On-going digital training in quarterly Cluster Sales Meeting
  • Corporate marketing, including Brand and Creative, Corporate Communications, and Portfolio Marketing
  • Comfortable solving problems through a ‘hypothesis’ driven approach using a combination of top-down and bottom-up business scenario analysis
  • Attend client technical review meetings to determine the optimal way of testing new/existing program chat solutions
  • Development of self and others/ Developing talent and diversity
  • Analyze data and present findings to stakeholders in a clear and concise format for decision making
  • Leverage cross-functional teams (CRM, BI, Marketing) to support personalization efforts across the digital ecosystem
  • Firm understanding of deliverables, tools and methodologies
  • Passionate about digital technology and integrated marketing strategies

Skills For Senior Digital Experience Strategist Resume

  • Hard working and driven to win
  • Background in information systems and web, and in particular, as relating to design and administration of information architecture
  • Blend of strategic thinking and ability to execute
  • Statistical analysis and predictive modeling
  • Base + commission with uncapped earning potential
  • Assist with the execution of all Ivy Investments emails on behalf of the marketing department and Ivy Investments wholesalers

Skills For Digital Engagement & Conversion Strategist Resume

  • Work with business unit marketers to translate business needs into a thoughtful email marketing strategy that produces desired outcomes
  • Basic knowledge of image editing applications (Fireworks, Photoshop, GIMP, etc.) is required
  • Strategize, provide digital strategies and pricing for AE’s as needed
  • Collaborate with all departments to build results-focused marketing programs
  • Strategize with GSM’s to limit attrition by using sales analytics from Efficio & Marketron

Skills For Manager Digital Experience Strategist Resume

  • Own the QA and testing of all digital platforms
  • Channel Marketing / Sales teams
  • Chief marketing officer
  • Collaborate closely to spot and analyze customer needs and trends. Provide strategic analysis for each new partner’s business growth potential
  • Collaborate cross-functionally to develop and evolve ideas that align with organizational goals and consumers’ needs. Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external consultants and contractors
  • Manage the prioritization and effective deployment of initiatives by shaping the 3 year roadmap. Effectively gather and prioritize requirements working in partnership with key stakeholders

Skills For Digital Experience Strategist Director Resume

  • Maintain strong vendor/partner/outsource connections in the digital technology marketplace (programmers, website CMS platforms, VR/AR, voice programming, GDPR, etc.)
  • Craft and socialize points-of-view and conduct internal training on key topics and issues relevant to our clients
  • Manage and maintain Mower website, intranet and other domains (with support from development team)
  • Network with stakeholders to obtain market intelligence and also attend common sector events such as SME Expo’s and local events arranged by various chambers of commerce
  • Research and identify underlying core and global issues, then coordinate near-term as well as sustainable options, including required changes in architecture, software design or infrastructure topology
  • Participate and lead design driven decision making connecting technology with our members

Skills For Excelerate Digital Agency Strategist Resume

  • Evaluate, build consensus and arbitrate architecture, infrastructure and applications development
  • Analyze operational and structural problems through a combined lens of architecture, development and infrastructure
  • Create insightful strategies to identify process and technology changes as well as learned / best practices to make future forensics exercises easier and prevent similar issues
  • Identify and analyse TAFE NSW ICT organisational and sector strategic issues and options and align technology vision with business strategy to guide the development, implementation and governance of ICT strategies
  • Align solutions delivered by providers (both internal and external) with published ICT and organisational strategies

Skills For Digital Mkg Strategist Resume

  • Review, analyse and provide input for continual improvement into ICT strategies and systems to provide recommendations on the alignment, risk, financial value and contribution to organisational priorities
  • Collaborate with stakeholders (resorts, partners, internal) to develop clear and measurable business and testing objectives and define test KPIs
  • Create visualizations to communicate the results of statistical tests and analysis to stakeholders
  • Quickly synthesize vast amounts of social media and search data and identify emerging issues, patterns, and trends which are critical to our clients’ success
  • Collaborate cross-functionally to develop and evolve ideas that align with organizational goals and consumers’ needs. Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external partners, consultants and contractors
  • Experience with conceptualizing KPI’s, digital measurement, and optimization frameworks that help to drive business impact and the optimization of digital programs
  • High-level of stakeholder engagement and relationship management skills
  • Experience in education and digital delivery of education is highly regarded

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