Advertising Specialist Resume Sample

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Prince Parker
354 Howell Lake,  Philadelphia,  PA
+1 (555) 395 3054

Work Experience

Advertising Specialist
09/2016 - PRESENT
Detroit, MI
  • Identify emerging technologies and closely monitor industry trends to stay on the cutting edge of digital marketing
  • Manage digital aspects of weekly ad circular and related components on and mobile app
  • Review marketing calendar to anticipate messaging and design needs for digital properties. Create and propose solutions, making adjustments based upon feedback
  • Work with appropriate teams to develop social and web display ads to amplify major promotions
  • Collaborate with Digital Team to create graphics, photos and brand elements for Sprouts’ email and web properties
  • Ensure all development and design meets high-quality standards and goes through appropriate channels for approval
  • Keep current with emerging web and communication technologies through relevant blogs, forums and events
  • Understanding of how to represent a consumer brand well across a variety of digital channels
  • Thorough understanding of Adobe Design Suite (Photoshop, Illustrator, Dreamweaver)
Digital Advertising Specialist
12/2011 - 04/2016
Houston, TX
  • Skilled at working collaboratively with multiple teams in a fast-paced, deadline-driven environment
  • Strategic thinker with the ability to balance competing needs, generate creative approaches and manage uncertainty
  • Support the Advertising team in the strategy, execution, and management of global advertising plans
  • Ensure all programs and campaigns are aligned and executed to meet KPIs and goals
  • Collaborate with creative teams and agency partners to manage creative asset requests and delivery
  • Analyze, optimize, and report on digital advertising campaigns covering display, digital video, paid social, and paid search
  • Work with internal cross-functional teams to help execute on business objectives such as promotions
  • Manage digital ad spend and performance updates to ensure the team is pacing towards marketing goals
Online Advertising Specialist
07/2009 - 10/2011
Boston, MA
  • Work with Advertising Manager to support retail programs where necessary
  • Manage, coordinate, and organize finance and service agreements including PO’s, IO’s, NDA’s, MSA’s, SOW’s
  • In-depth knowledge of online advertising and/or measurement methods and technologies
  • Self-starter with the ability to work in a fast paced, startup environment
  • A passion for Facebook. Fluency in Mandarin and English
  • Directs Purchasing Department to ensure that user departments’ deadlines are achieved
  • Support the analysis and optimization of advertising channels including helping to maintain data for research partners (such as MarketShare, and Amica’s Market Research team), gaining a working understanding of KPIs, and applying analysis to enhance future programs
  • Four years of experience in the marketing field
  • Strong attention to detail and outstanding organization skills


Southwest University
2005 - 2009
Bachelor's Degree in Marketing

Professional Skills

  • Excellent written & oral communication skills, including proofreading skills
  • Strong time management skills, including the ability to prioritize and multi-task
  • Skills in customer service, computer skills, knowledge of copy writing and project management are recommended
  • Strong interpersonal skills dealing with all levels of employees; consistent exemplification of Sharp's Behavior Standards
  • Displays strong mathematical and analytical skills
  • Prior marketing or advertising experience
  • Proactive problem-solving skills; participates in working towards team goals

How to write Advertising Specialist Resume

Advertising Specialist role is responsible for digital, organization, purchasing, retail, training, integration, database, reporting, design, research.
To write great resume for advertising specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Advertising Specialist Resume

The section contact information is important in your advertising specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Advertising Specialist Resume

The section work experience is an essential part of your advertising specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Advertising Specialist resume experience can include:

  • Strong presentation skills to communicate effectively and in a timely manner with all levels of the organization
  • Excellent verbal communication skills with ability to present ideas and information
  • Strong presentation skills and a creative problem-solver
  • Strong analytics skills & data-driven approach, with the ability to identify trends and insights
  • A background in sales and marketing with strong digital marketing knowledge and demonstrated success
  • High attention to detail and the ability to continuously prioritize and reprioritize

Education on an Advertising Specialist Resume

Make sure to make education a priority on your advertising specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Advertising Specialist Resume

When listing skills on your advertising specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical advertising specialist skills:

  • Solid organizational and time management skills to manage and track advertising production and implementation
  • Confident and strong negotiation skills
  • Strong written and verbal communication skills in English (other languages an asset)
  • Strong relationship buildings skills
  • Capable of managing, prioritizing, and completing multiple projects and priorities at the same time within a rapidly changing environment
  • Effectively Communicates – listening, speaking, and writing

List of Typical Experience For an Advertising Specialist Resume


Experience For Digital Advertising Specialist Resume

  • Excellent project management, organizational and time management skills required
  • Write effective and clear marketing briefs prior to campaign kick offs
  • Exceptional interpersonal ability and written and verbal communication skills required
  • Identify, present, and execute opportunities for A/B testing to improve ROAS and the digital customer experience
  • Excellent judgment, strategic thinker, enthusiastic, and entrepreneurial
  • Provide quality assurance for copy, imagery, and user experience of digital advertising campaigns
  • Our digital strategy is a key priority for the division, so high visibility
  • Supporting Nordstrom corporate and divisional marketing campaigns by providing end to end management via forecasting, optimization and reporting
  • Reporting and managing ad agency and stakeholders, explore new channels and expand your reach

Experience For Senior Online Advertising Specialist Resume

  • Billing management and invoicing
  • Willing to support Marquette’s Catholic, Jesuit mission
  • Support the Advertising Managers in maintaining the advertising process and training to peers
  • Acts as a liaison between various internal departments and external advertising agencies on the development process of advertising for Mohegan Sun properties
  • Development and management of global advertising campaigns
  • Analyze performance data and translate this into tactics to achieve growth of bookings and market share while maintaining ROI

Experience For Online Advertising Specialist Resume

  • Research, identify and implement opportunities to expand our advertising scope globally
  • Provide guidance on day to day optimizations and strategies with regards to digital advertising campaigns
  • Analyze digital advertising campaign performance, budgets, target audiences and goals to ensure marketing tactics are in line with SCHEELS expectations and goals
  • Actively seek opportunities to increase brand awareness through current digital advertising techniques and new technologies
  • Collaborate with our local stores on publication ads, including budget allocation, creative execution and deadline management

Experience For Search Advertising Specialist Resume

  • Conduct competitive research, establishing performance benchmarks whenever possible
  • Partner with internal teams to promote marketing initiatives across channels and provide recommendations based on specific business needs
  • Analyze campaign performance and analytics to optimize ad placement, timing, audience reach and device type
  • Ownership of theDevelop social strategy alongside Online Advertising Manager to reach the optimal target audience
  • Oversee budget management to ensure budget is being spent in appropriate regions and verticals for greatest return
  • Present options and facilitate stake holder approval working with the market specialists in the region

Experience For Aps-digital Advertising Specialist Resume

  • Maintain and improve existing paid campaigns and launch new campaigns to support company goals
  • Partner with Merchants to ensure all timelines, check points and deadlines are communicated and met for all outbound print marketing
  • Partner with Advertising Asset Specialist to ensure that all information for content is captured and to support each other in the process
  • Assist other marketing department members as needed
  • Familiarity with retargeting
  • Update existing web pages
  • Pull analytics from Google Analytics and other marketing platforms
  • Keep up-to-date on best practices for web design, e-commerce, search engine marketing, etc

Experience For HQ Advertising Specialist Resume

  • Act as part of team for search engine optimization and marketing
  • Proficient in Microsoft Excel used specifically for manipulating large amounts of data, pivot tables, lookups, and report creation
  • Create comprehensive campaigns on multiple advertising platforms to generate quality leads
  • Communicate on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
  • Work closely with the global marketing team to drive conversion and generate quality leads to meet business goals
  • Stay abreast with the latest trends and technological advancements to suggest cutting edge solutions to client needs

Experience For Alfa Romeo Brand Advertising Specialist Resume

  • Collect and summarize final campaign data; support team in analysis and reporting of data and results across campaigns
  • Manage project budgets, monthly invoice reconciliation, and annual forecasting
  • Develop, evolve and execute processes across media marketing channels
  • Collaborate with Ecommerce analysts and Digital Leader on strategies related to email and digital ads
  • Be organized, detail orientated and manage multiple projects and a time
  • Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force constantly to lift, carry, push and pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking or standing are required only occasionally, and all other sedentary are met
  • Aid in campaign set-up, activation and optimization
  • Manage content and creative development for new ads, ad sets and videos

Experience For Advertising Specialist Resume

  • Manage business software review channels
  • Developing and continually optimizing Paid Search & Shopping campaigns through formalized testing and analysis to maintain ROI-positive persistent advertising campaigns
  • Performing ongoing account analysis to uncover optimization opportunities for bidding, keywords, dynamic search ads, ad copy, product groups, product titles, targeting, and re-targeting initiatives
  • Working in partnership with external vendors (Google/Bing/Yahoo!) to test new product features, including Alpha & Beta pilot programs, and drive innovation within the program
  • Translations – manages translation requests enterprise-wide (e.g. web pages); languages include Spanish, Chinese, Korean and Vietnamese; manages translation vendors and the quality assurance/proofreading process. Works closely with requesting OUs to manage deadlines and budget
  • Program Ads – writes copy and produces visuals for all charitable and non-charitable SCE and EIX sponsorship ads. Helps determine image production and selection and coordinates between sponsored organization and SCE/EIX staff to meet brand guidelines and external deadlines
  • Strong knowledge of the paid media channels listed above
  • Advertising/marketing projects (20+ campaigns per year) – provide support to advertising manager in campaign coordination, planning, development and monitoring
  • Legal notice advertising – coordinates all compliance-related legal notice advertising (e.g. public meetings, CPUC hearings)

Experience For Digital Advertising Specialist Resume

  • Familiarity with ad serving and tracking technologies (e.g. DCM, GA, Atlas, etc.)
  • Third-party logo requests –screens and coordinates all the logo/branding requests from nonprofit organizations
  • Vendor relations/invoicing/accruals – manages all PO and non-PO invoices for advertising, creative, translation and communications research vendors. Monitors and tracks budgets/accruals, reconciles invoices
  • Digital media experience with at least 1 year of paid digital media buying (search, social and display)
  • A creative mind with a problem-solving orientation and a passionate desire to understand internal and external audiences and their behaviors
  • Optimise creative & marketing channels
  • End to end acquisitions while meeting the planned budget amount allocated for the year
  • We are NOT looking for an Account Manager or similar

Experience For Senior Online Advertising Specialist Resume

  • An organized communicator who can juggle multiple deadlines and projects
  • Execute ads on Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Google Display Network, AdWords and other various new & emerging social networking channels
  • Executing ads on native content platforms: Outbrain, Spike, etc
  • Social selling: LinkedIn Sales Navigator
  • Organise creative and buy ads
  • Act as the subject matter expert in online advertising tactics and platforms: Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, DoubleClick Bid Manager and Google Analytics experience

List of Typical Skills For an Advertising Specialist Resume


Skills For Digital Advertising Specialist Resume

  • Strong experience with Google AdWords, BingAds, and online analytics software (Coremetrics, Google Analytics)
  • Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
  • Computer skills - with Google Docs Suite
  • An effective collaborator who knows how to network, and build effective relationships across various company functions and units
  • Training and experience in ‘selling in’ ideas and concepts to senior decision-makers
  • Understanding and demonstrated success in brand positioning and direct response across digital channels
  • Organizing & Planning - The ability to establish priorities and objectives; to gather, classify, categorize and readily retrieve information to meet deadlines
  • Digital advertising experience using platforms including AdWords, YouTube, Bing, Facebook, Instagram, re-targeting platforms and review sites

Skills For Senior Online Advertising Specialist Resume

  • Experience managing advertising agencies or working in client services at an advertising agency
  • Gain a strong understanding of the creative and media landscape in the region to better inform briefing and development of advertising campaigns
  • Experience managing Product Ads/Google Shopping Campaigns (PLA) and Comparison Shopping Engines to achieve/exceed ROAS targets
  • Experience running online advertising banner campaigns and production. Working knowledge of rich media
  • Experience in brand marketing, communications, marketing, and/or advertising
  • Experience managing Google & Bing Shopping campaigns
  • Digital marketing experience running ad campaigns on one or more advertising platforms (e.g. Facebook, Google Adwords, LinkedIn, etc.)
  • Experience in a marketing environment with exposure to all facets of advertising strategy and planning
  • Experience with marketing or media analysis and working cross-functionally with analytics and media agencies

Skills For Online Advertising Specialist Resume

  • Experience in leveraging social media platforms for paid advertising initiatives
  • General marketing experience, ideally working with Sales and Demand Generation teams
  • Previous marketing or advertising experience
  • Experience in an agency or creative, marketing or advertising environment
  • Two years of advertising experience within a casino, advertising agency or similar environment
  • Manage competing priorities in rapidly changing business and corporate environments
  • Experience, Marketing or Advertising
  • Experience managing large advertising budgets of $10M+ annually
  • Strong understanding of bid management, budget management, and forecasting is required

Skills For Search Advertising Specialist Resume

  • A/B and multivariate testing understanding and experience
  • Experience managing advertising budgets of $2M+ annually
  • Experience managing cross-functional relationships with internal and external partners (agencies, vendors, creative teams, etc.)
  • Experience with search engine marketing (paid search)
  • Experience managing multi-million dollar budgets
  • Experience with clickstream analysis, attribution, web analytics, A/B testing, and SEO
  • Experience directly or indirectly managing internal and/or external vendors/agencies/partners
  • Strong MS Excel abilities, including the ability to use formulas, functions, and pivot tables
  • Experience with word processing and spreadsheet computer applications

Skills For Aps-digital Advertising Specialist Resume

  • Demonstrated competency in copy writing and graphic design
  • Experience in Network Marketing or global environment
  • Experience using web analytic tools, such as Google Analytics
  • Proven track record in collaborating with cross-functional partners
  • Implement successful bidding strategies and effective keyword management
  • Experience in a similar role
  • Experience in the airline/travel industry is preferable
  • Proven ability to successfully manage vendor and partner relationships

Skills For HQ Advertising Specialist Resume

  • Proven ability to work with large sets of data to understand performance, extract insights, and drive measurable program improvements
  • Understanding of bid management, budgeting, and forecasting
  • Tracking, analysis and reporting of advertising and brand metrics / KPIs
  • Developing and evolving online marketing plans and tactics in a fast paced, dynamic environment
  • Understanding of basic finance principles (invoicing, forecasts, etc)
  • Collaborating with internal teams to maximize value of online advertising initiatives

Skills For Alfa Romeo Brand Advertising Specialist Resume

  • Understanding of bid management, budget management, and forecasting is required
  • Turning raw data into compelling insights
  • Preparing and presenting post-campaign reports
  • Planning and decision-making responsibility for budget for OMC and on behalf of all university partners
  • Partnering with research specialist to measure campaigns and recommend actions based on findings
  • Ensuring adherence to brand and corporate identity standards
  • Advertising creative development process
  • Helping to set up ads in various platforms

Skills For Advertising Specialist Resume

  • Overseeing agency partners' deliverables and managing creative development, production, media buying, optimization, and campaign analyses and reports
  • Establishing streamlined processes and incorporating best practices
  • Supporting development of the annual long range business plan and investment level recommendations
  • Analysing return on investment for various ad space
  • Forecasting avails and pricing for RFPs
  • Execute and manage all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels
  • Lead campaign optimization process by analyzing performance across marketing channels, providing recommendations, and tracking execution

Skills For Digital Advertising Specialist Resume

  • Work directly with programmatic ad buying (static and pre-roll), co-op marketing, publication contracting and creative, and email marketing and growth
  • Support Media Marketing Manager and Media Project Manager in setting-up and executing campaigns
  • Responsible for campaign linked email briefing, and developing / sourcing copy / images
  • Knowledge and working history of implementing comprehensive advertising, paid digital and CRM campaigns
  • Guide the creative development process evaluating options for staying on brief and solving for the challenge at hand
  • Assist in activation of all paid advertising buys by providing recommendations on budget allocation, media timing, media pressure, tactics and KPIs
  • Manage multiple spreadsheets containing campaign planning specifics
  • Contribute to the Annual Planning process supporting Ad and Media Managers and MMCs
  • Salesforce CRM knowledge for running and creating reports

Skills For Senior Online Advertising Specialist Resume

  • Support the development of advertising briefs for creative services and external agencies actively representing local needs and nuances
  • Develops, organizes and maintains advertising and marketing guidelines for the property
  • Decision-making - The ability to use sound and logical judgment in coming to a solution of a problem; and the ability to generate alternative solutions
  • Provide reports on key metrics for all aspects of digital advertising, including leads generated and on-site conversion
  • Research and keep abreast of trends in SEM, social advertising and other forms of digital advertising
  • Execute Marketing key campaigns and initiatives for all outbound print marketing
  • Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture themwith your GoPro

List of Typical Responsibilities For an Advertising Specialist Resume


Responsibilities For Digital Advertising Specialist Resume

  • Advertising experience, specifically managing paid social campaigns
  • Understanding of technical background as it relates to digital campaigns and creative in finding new solutions or opportunities to achieve campaign goals
  • Investigate and recommend new advertising or sponsorship opportunities and methods to further objectives of university
  • Identify objectives and to plan, budget and execute advertising projects in support of stated objectives
  • Knowledge of print and digital advertising channels
  • Proactively seeks opportunities to learn new advertising tools and technology
  • Plan digital advertising campaigns to find qualified leads
  • Deploy ads in Google, Facebook, and other advertising platforms

Responsibilities For Senior Online Advertising Specialist Resume

  • Develop marketing emails to nurture leads
  • Pay attention to detail and maintain a high level of professionalism and accuracy while adhering to deadlines
  • Start up type work environment background is advantageous
  • Execution within the role of all responsibilities above is required
  • Thinks qualitatively and analytically

Responsibilities For Online Advertising Specialist Resume

  • Oversees the fulfillment of sponsorship and branding ad requests from Regional Marketing, Sponsorship, the Tribal Offices and various other departments, as requested
  • Manages inventory of logos, admats, photos and other related materials
  • Assists the Advertising Manager with meetings and conventions, brand advertising, sports sponsorships, including activation briefs and coordination with internal departments and agencies and radio remotes
  • Project management skills – The ability to project manage an initiative from start to finish. Learns from failures as well as successes
  • Previous work experience in professional environment
  • Initiative - The ability to take action by oneself without direction from others; to anticipate and develop solutions to problems without the aid of others for assigned projects
  • Collect, verify, and use data to improve the effectiveness of each campaign; provide insights and action steps
  • Skilled in the use of Microsoft office software to include Excel, Word, PowerPoint, and Outlook

Responsibilities For Search Advertising Specialist Resume

  • Flexibility - The ability to maintain constructive behavior in the face of adversity; to manage stress and pressure in working through assigned tasks
  • Relationship-building – The ability to influence and motivate people at all levels across a broad variety of job functions
  • Oral Communications - The ability to deliver clear, concise and accurate messages to others through oral means; to listen carefully to others
  • Written Communications - The ability to deliver clear, concise and accurate message through written means
  • Increase efficiency of our paid acquisition efforts across SEM and social media platforms
  • Help lead the strategy and day-to-day execution of paid campaigns
  • Assist team in the creation and hands on optimization of SEM and/or Paid Social accounts including keyword research, URL tagging, and ensuring consistency between engines

Responsibilities For Aps-digital Advertising Specialist Resume

  • Participate in meetings to understand internal advertising objectives and goals
  • Collaborate with internal teams across the organization to communicate new campaigns and support other initiatives
  • Partner with Advertising Management and Category Marketing to plan advertising to ensure ad pages drive traffic, sales opportunities and align with relevant stories
  • Maintains elevated working knowledge of cumulus and advertising systems; as well as, trains and communicates enhancements requests and system issues to the IT department
  • Partner with project management team to coordinate digital proofing for all outbound print marketing with Merchants, internal stakeholders (Marketing Management) and external stakeholders (Vendors) as necessary
  • Coordinate and implement advertising projects from concept through completion for television, out-of-home, radio, print and digital media buys. Set deadlines, follow detailed project plans, work closely with creative leads and others within OMC, monitor and summarize progress of project

Responsibilities For HQ Advertising Specialist Resume

  • Demonstrated understanding of current measurement/analytics and conversion points for advertising, including optimizing media buys in real time, based on performance against stated objectives and using ongoing analytics to make changes to program and marketing roadmaps/campaigns
  • Experience in digital creative development and production
  • Strong service focus with attention to detail and accuracy
  • Two years of related experience in an ad agency or production company
  • Compile campaign summaries with findings and/or recommendations on performance. Create materials to present reports and maintain marketing dashboards as needed

Responsibilities For Alfa Romeo Brand Advertising Specialist Resume

  • Coordination of university sponsorships, including negotiation and fulfillment of contracts and added value, as well as collaboration with department and academic partners toward sponsorship strategy
  • Manage, nurture and establish positive working relationships with a large number of university partners
  • Nurture and establish positive working relationships with media and sponsorship vendors
  • Negotiate with media vendors for best rates, added value and placement on behalf of university and academic partners
  • Market research (primary and secondary) as needed to support department

Responsibilities For Advertising Specialist Resume

  • Counsel and lead as needed, assess requests and make recommendations on strategy and implementation
  • Familiarity with Marquette University
  • Review analytics to optimize each step of the campaign
  • Deploy content to social media channels
  • Create and update website product pages

Responsibilities For Digital Advertising Specialist Resume

  • Keep up to date on web page syntax, graphic formats, browser requirements, software tools, etc. necessary for website management
  • Analytics platform familiarifamiliarity ty
  • Expert knowledge of Microsoft Office Programs: Word, PowerPoint, MS Office, and Excel
  • Knowledge of graphic software such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator
  • Expert knowledge of Microsoft Office software (Word, Excel, PowerPoint, Outlook and Internet Explorer) with the ability to learn new software products
  • Experience at an account management level in an international advertising agency or as a Marketing Communications professional with an international organization
  • Work closely with Industry and Product marketing teams to gain a deep understanding of Pega’s technology and marketplace, using insights for campaign development

Responsibilities For Senior Online Advertising Specialist Resume

  • Collaborate with the Web team on landing page development, optimizations, and coordination with the SEO manager on Pega’s overall search strategy
  • Familiarity with ad networks and media buying technology used in the marketplace
  • Opportunity to shape the role and leave a footprint
  • Continually monitor, revise, and optimize ad text as necessary
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans to meet business growth
  • In-depth knowledge of web analytics tools such as Adobe Site Catalyst and Google Analytics and knowledge of user experience best practices with ability to provide insight and action plans based on campaign analytics

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