Advertising Director Resume Sample

4.7
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Porter Friesen
9682 Paxton Mills,  Dallas, TX
+1 (555) 900 2507

Work Experience


Advertising Director
10/2017 - PRESENT
Detroit, MI
  • Detailed knowledge of digital marketing – Search, Programmatic, Social
  • Knowledge of, and experience with working with media & advertising agencies
  • Detailed working knowledge of digital marketing – Search, Programmatic, Social (example)
  • Knowledge of, and experience with working with media & advertising agencies preferably in a B2B environment
  • Global sharing and communicating of best practices
  • Keen interest in new technologies and new media opportunities
  • Participate in sales calls with sales staff to ensure that sales reps are properly executing training knowledge and meeting the customer’s needs
  • Expert knowledge of all facets of print and digital sales and marketing
Group Advertising Director
02/2014 - 09/2017
New York, NY
  • Excellent organizational skills and analytical skills, including proficient PC skills in Microsoft Office
  • Typically requires 8-12 years’ experience in sales including 3-5 years’ experience in sales management
  • Direct daily communication with director of Rodale’s corporate sales and marketing group to maximize Bicycling’s participation in corporate digital advertising programs
  • Collaborate with Bicycling marketing team on the development of promotional materials and presentations that assert Bicycling’s digital leadership position, audience profile and signature advertising opportunities
  • Serve as a representative of National Journal’s brand within the advertising community in a positive and enthusiastic manner
  • Maintain accurate sales forecasts for team and track and encourage team’s performance accordingly
  • Proactively target desired advertisers with bespoke and off the shelf advertising opportunities with the goal of generating a significant revenue stream for the business
  • Constantly analyse online and offline luxury advertising data and trends, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations
National Digital Advertising Director
10/2009 - 08/2013
Los Angeles, CA
  • Sell across offline advertising sales for Porter and The MR PORTER Post both published 6 times a year
  • Manage the performance of your client campaigns across the whole of the portfolio
  • Work collaboratively and creatively with internal teams across the Editorial, Buying, Marketing and PR divisions
  • Create, negotiate and manage corporate media contracts with agencies for brands suitable to the group
  • Work intrinsically with Creative Solutions / Promotions team to maximise client budgets and for new business development
  • Build and grow strong, professional relationships with clients, PR’s and agency contacts
  • Update and creative relevant sales material and presentation for your clients, agencies and the international watch and jewellery market
  • Attend relevant events, exhibitions and client/agency meeting in the UK and Overseas. Work with editorial, marketing and the buying teams to highlight what presence we need at trade events such as Basel
  • Service designated agencies, clients and PR’s in the UK and Overseas and continually look to source new business

Education


Friends University
2005 - 2009
Bachelor's Degree in Marketing

Professional Skills


  • Discreet, professional and articulate, with excellent networking skills
  • Detail-oriented with superior writing and verbal communication skills
  • International experience – come with strong contacts within key European countries
  • Experience in building and managing successful teams
  • Experience working within an Editorial team
  • Experience working with Editorial teams in a luxury environment
  • Proven track record of managing a team to hit and exceed sales targets

How to write Advertising Director Resume

Advertising Director role is responsible for advertising, marketing, organization, events, travel, digital, research, reporting, training, retail.
To write great resume for advertising director job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Advertising Director Resume

The section contact information is important in your advertising director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Advertising Director Resume

The section work experience is an essential part of your advertising director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising director position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Advertising Director resume experience can include:

  • Strong diplomatic and management skills
  • Multi-platform experience across digital, print and mobile
  • High energy individual with proven print and digital credentials
  • Think and operate on a wider strategic level and the ability to manage business development
  • Self-motivated, with proven ability to meet targets
  • Building and growing the fashion category and share from top luxury groups

Education on an Advertising Director Resume

Make sure to make education a priority on your advertising director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Advertising Director Resume

When listing skills on your advertising director resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical advertising director skills:

  • Experience selling a portfolio
  • In-depth ad sales experience ideally within the luxury digital and print media environment
  • Able to demonstrate sales success across multi-platform campaigns
  • Excellent client contacts within the watch and jewellery category
  • Build strong relationships with our Editorial teams
  • A strong negotiator with diplomacy and tact

List of Typical Skills For an Advertising Director Resume

1

Skills For Group Advertising Director Resume

  • A deep understanding of the global luxury market place
  • Confidence in suggesting calculated risks
  • Pro-active and able to show initiative / ideas to constantly promote the net-a-porter offering
  • Able to produce presentations, media packs and any other sales collateral using Microsoft PowerPoint
  • Personally delivers against a specific sales revenue target while managing the external and internal sales process
  • Manage a large and varied client portfolio within the luxury market across both mens and womens and have a strategy for securing market share for your areas
  • Responsible for driving the Sales team to hit and exceed quarterly targets
2

Skills For International Advertising Director Resume

  • Become detail orientated of activities within the Sales team, ensuring the team’s focus is in- line with objectives
  • Support and coach team members on aspects such as flat-planning
  • Act as a brand guardian, ensuring all campaigns are produced on-brand and of the highest quality with a healthy profit margin
  • Be responsible at the highest level as an ambassador of The Net-a-Porter Group and be active externally in promoting the business
  • A passion for developing talent
  • Produce a clear watch and jewellery strategy to look at how we maximise our business and marketshare across our portfolio
  • Senior contacts established with digital and /or print ad agencies
3

Skills For National Digital Advertising Director Resume

  • On top of current digital trends
  • Motivate the team to deliver results and maintain a positive and collaborative team environment
  • Ensure team members are challenged in their roles
  • Specific responsibility for key agencies to negotiate large contracts and drive business
  • Drive revenue across Group (NET-A-PORTER & MR PORTER & The OUTNET) and across platform
  • Keep abreast of competitor activities and industry developments
4

Skills For Advertising Director, Asheville Resume

  • Fashion and agency contacts at the most senior level
  • Develop a thorough understanding of the technical side of the business that impacts a client’s advertising including listing data feeds, listing syndication and listing reporting
  • Meet all annual revenue goals and the department’s budget. Maintain, manage, control and increase advertising revenue for the sales teams, as well as tracking, monitoring and analyzing sales data to ensure all goals are met/exceeded
  • Innovative and creative approach to building proposals and attracting sales
  • Work well with a wide range of internal and external stakeholders as both as a director and influencer
5

Skills For Advertising Director, CNT Resume

  • At ease with client and agency contacts at all levels
  • Develop a thorough understanding of the technical side of the business that impacts a client’s advertising including listing datafeeds, listing syndication and listing reporting
  • Collaborate with Bicycling marketing team on the development of promotional materials and presentations that assert Bicycling’s digitalleadership position, audience profile and signature advertising opportunities
  • Understanding customer’s needs/objectives and presenting multi-faceted solutions using all products in The Daily Meal & The Active Times portfolio

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