Customer Marketing Resume Sample

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Humberto Bednar
586 Fadel Glens,  New York, NY
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Work Experience

Customer Marketing Executive
06/2016 - PRESENT
Houston, TX
  • Track, analyze and report weekly results, while monitoring overall campaign performance
  • Plan and execute quarterly good news communications, product education initiatives and other customer engagement campaigns
  • Drive implementation of various base management initiatives
  • Manage end to end marketing strategy and flawless execution of base marketing campaigns
  • Designs, builds and executes campaigns based on business needs, and in a timely manner
  • Provides innovative campaign design to drive strategic business objectives
  • Provides thorough communication of system capabilities to business customers to guide promotional planning
  • Serves as the project owner for any campaign under his/her development, coordinating Marketing, IT, Merchandising, vendor, and accounting resources toward successful execution
  • Thoroughly tests and verifies functionality to ensure the delivery of campaigns that work “as advertised”
Customer Marketing Analyst
05/2010 - 03/2016
New York, NY
  • Identify and pursue strategic opportunities for capturing admission volume from broad markets as well as niche groups, Hotel partners, Educational market, Internal VIP Guided Tours and other sectors
  • Monitor leads across all sectors based on revenue and attendance goals set with Leadership team
  • Meet or exceed goals for new and returning sales contracts
  • Formulate and implement proactive marketing campaigns for Group Sales, Hotel and Educational Sales
  • Coordinate and process all phases of contracts and reservations; book orders, follow-up for updates and payments for ticket sales
  • Represent World of Coca-Cola at trade shows, educational conferences and other functions to promote sales
  • Lead planning and execution of Educator Open House annual event with Georgia Aquarium and Center for Civil and Human Rights
  • Digital Marketing & Social Platforms: Leverage the power of digital marketing to launch products, build brand awareness and scale our communications messaging. Inspire a world-class digital marketing team to deliver NBDB ideas and tactics that drive the business. Elevate HARMAN’s digital and social marketing capabilities and processes
  • Customer Marketing & Merchandising Excellence: Formulate a roadmap that builds out Harman’s customer marketing capabilities with traditional retail partners. Elevate Harman’s merchandising & POS solutions (Harman owned stores as well as franchise/dealer environments). Develop marketing programs and traffic building activity for Harman’s flagship store
Customer Marketing Intern
07/2003 - 01/2010
Dallas, TX
  • Develops and enforces processes to ensure compliance with all systems, both in-store and among support teams
  • Effectively resolves promotional challenges in a timely manner
  • Understands and owns all components of the promotional process which potentially impact the success of a given promotion; strategic impact of promotions, system capability, customer understanding and communication, operational impact, finance/budget concerns, and vendor issues
  • Resolves promotional challenges which includes working closely with Meijer or Vendor IT support, along with specific Meijer store personnel to identify and eliminate problems
  • The Coca-Cola Company's extraordinary heritage, our leading brands and the global scale of what we do
  • The challenge of meaningful work - our unique global system offers constant opportunities to develop world-class skills and a truly international career
  • A unique culture where people do what they love and live their values


Western International University
1999 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Excellent communication skills, applied qualitative research and strong writing skills
  • Fantastic Powerpoint and presentation skills & general communication skills
  • Strong interpersonal skills; a great partner to product management and able to build strong relationships across functions
  • Leadership and interpersonal skills, capable of building strong working relationships and influencing
  • Proven experience in a marketing role is essential, previous experience working with retailers in this environment is also beneficial
  • Excellent communication, writing, and storytelling skills
  • Exceptional verbal/written communications and presentation skills, with experience presenting to and interacting with the C-suite

How to write Customer Marketing Resume

Customer Marketing role is responsible for interpersonal, analytical, customer, marketing, presentation, digital, business, excel, travel, analysis.
To write great resume for customer marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Customer Marketing Resume

The section contact information is important in your customer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Customer Marketing Resume

The section work experience is an essential part of your customer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous customer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular customer marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Customer Marketing resume experience can include:

  • Strong interpersonal and demonstrated team-building and coaching skills; proven teamwork and collaboration
  • Qualitative and quantitative analytical skills, to interpret data effectively to drive commercial decisions
  • Strong team management skills and the ability to give clear direction to team in the face of evolving business needs
  • Excellent oral and written communication skills with the ability to convey marketing plans and results to all levels of the organization
  • Excellent planning, coordination and collaboration skills
  • Strong analytical skills and ability to use data for insights to shape our approach

Education on a Customer Marketing Resume

Make sure to make education a priority on your customer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your customer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Customer Marketing Resume

When listing skills on your customer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical customer marketing skills:

  • Prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience
  • Strong analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  • Strong communication skillsdemonstrated by ability to interpret and present findings to different audiences
  • Excellent writing, storytelling, and communication skills
  • Operational and regional experience of working in different markets, including language skills of at least 1 further EU language
  • Previous experience in sales and/or trade marketing with 2 years of experience would be a strong advantage

List of Typical Experience For a Customer Marketing Resume


Experience For Customer Marketing Executive Resume

  • Good command of MS office esp. power point and excel. Goo presentation skill and customer marketing skill
  • Basic analytical skills, good excel knowledge
  • Excellent interpersonal, organizational, and communication (written/verbal) skills
  • Experience with B2B marketing, customer experience and customer marketing
  • Good interpersonal skill and willing to travel
  • Demonstrated ability to lead a geographically dispersed team and operate within a global, diverse business structure
  • Excellent skill in team management, mentorship and human development
  • Exceptional organizational influence skills

Experience For Customer Marketing Specialist Resume

  • Build strategic programs from the ground up to help customers onboard and adopt the Marketo Engagement Platform more quickly and effectively
  • Wide range of marketing/campaign knowledge, including marketing strategy, acquisition, customer marketing or customer experience
  • Experience creating and executing customer marketing strategies and programs that drive customer engagement
  • Aligns closely with the product marketing team to ensure the AMO organization has collateral that’s effective with existing NetSuite customers
  • Previous marketing experience with at least one year of customer marketing leadership
  • Work with Theatrical group to leverage early learnings to ensure effective planning and to deliver successful marketing launches for Home Entertainment
  • Positive and passionate at delivering strong, compelling and differentiated communications
  • Integrated marketing, planning and management experience in a fast-paced high-tech environment

Experience For Head of Customer Marketing Resume

  • Previous experience in Enterprise segment marketing, particularly in driving the C level agenda, preferably in an Enterprise software company
  • Experience in marketing and collaborating with teams to achieve common revenue goals
  • Identify opportunities to improve existing marketing strategies/campaigns and develop and refine the experience to address these opportunities
  • Strong ability in visualizing and presenting data insights in PowerPoint format
  • Provide marketing consultation and business strategy to enhance the customer experience while fostering future sale opportunities
  • Consumer marketing experience
  • Effective stakeholder management enabling buy in from senior leaders
  • Represent the customer while working with teams across the organization to ensure a singular and fantastic customer experience

Experience For Customer Marketing Director Resume

  • Assist Customer Marketing Manager to execute plan to improve the effectiveness and efficiency of seminars (in line with business strategy with sales return)
  • Marketing experience prefarably both in b-t-c and b-t-b food industry related business
  • Develop Special Packs (in collaboration with Marketing) to drive category strategy and priorities; this includes both category and customer strategy needs
  • Database marketing and customer relationship management experience
  • Experience working within fast-paced and high-pressured commercial environments
  • Deliver customer specific plans that translate sales and marketing strategies into effective in-store and on-line activity
  • Problem solving: ability to manage workload and set priorities to meet deadlines

Experience For Director, Customer Marketing Resume

  • Deep knowledge and experience with various elements of Business marketing
  • Experience working with strategic analysis frameworks (e.g. Porter’s Five Forces, Kraljic, SWOT)
  • Ales and trade marketing /management experience, preferably in the FMCG sector, with established network
  • 6 months+ experience in Marketing, Customer Service or Inside Sales position is required
  • Marketing and/or retail business experience

Experience For Director of Customer Marketing Resume

  • Previous professional experience in Trade Marketing within FMCG (1-3 years)
  • Strong attention to details and data driven in decision making
  • Build strong relationships with the Customer at Marketing/Activation levels
  • Experienced in delivering in different market conditions and customers
  • Ideally experience in a Brand Building role / Brand Activation role
  • Strong understanding of customer dynamics and drivers
  • Strong understanding of category dynamics and drivers, shopper behavior in TMFS
  • Experience working with multinational accounts/chains in a B2B or B2B2C scenario

Experience For Customer Marketing Analyst Resume

  • Experience of interpreting data to create commercial insights
  • Demonstrated thorough understanding of how to use insights to develop key account relationships and consumer/shopper demand through activation strategies
  • Experience of leading teams directly and through a matrix structure
  • Demonstrated leadership in a complex environment
  • Proven ability to influence others to pursue a common agenda
  • Delivers data-driven insights that informs cross-functional teams about key strategic opportunities to grow revenue and improve the customer experience
  • Works cross functionally and build strong relationships both internally and externally
  • A strong eye for detail and creative flair

Experience For Director, Digital Customer Marketing Resume

  • Provide insights from salesforce,com in Customer Lifecycle Management; (NPS, behaviours, segmentation, prioritization)
  • Previous Customer Service, Customer Success, or Account Management experience
  • Build and maintain a deep understanding of athenahealth’s services and the customer experience
  • Work with our email agency and internal brand and customer experience teams to develop and review creative and copy, as well as overall email template
  • Maintain team plan of record, as well as media priorities which include ROS, addressable & editorial placements
  • Demonstrated ability to apply business strategy development concepts and traditional strategy analysis models
  • Validate and uphold the content strategy built by the Content & Creative team with regards to the customer narrative
  • Team leadership experience
  • In-house experience, preferably in a SaaS, cloud, or high growth company environment

Experience For Customer Marketing Associate Resume

  • Maintaining company’s website by working with digital team in making sure all sites are always up to date
  • Supporting the re-development of our online account servicing platform
  • Partnering with the Marketing function to understand intent and develop communications that deliver on this intent
  • Working with internal and external agency to support execution of marketing campaigns
  • Being the voice of the brand on social media and engaging with followers/customers in real time
  • Owning the management and strategy for a select number of accounts covering Catalogues and Retail
  • Working and managing multifunctional teams
  • Driving take-up of our mobile app across our customer base

Experience For Customer Marketing Intern Resume

  • Driving loyalty and satisfaction through credit limit increases and loyalty initiatives
  • Outstanding ability to empathize with customers, sales teams, executives and PR professionals both domestically and across international markets
  • Working closely with Customer Business managers to support joint business plans and assist with the execution of new activities
  • Understanding of software industry and ability to quickly learn and understand PROS solutions
  • Coordinating annual trade shows and managing within spend budgets

List of Typical Skills For a Customer Marketing Resume


Skills For Customer Marketing Executive Resume

  • Strong ownership of the day-to-day customer & Agency relationship through effective negotiation, persuasion and conflict management/resolution skills
  • Excellent copywriting and digital marketing skills
  • Multitask, prioritize effectively between projects, and handle large volumes of tasks while meeting tight deadlines and KPI
  • Able to prioritize effectively, juggle a number of tasks at the same time; meet deadlines and remain calm under pressure
  • Excellent interpersonal skills, able to build rapport with staff and external contacts at all levels
  • Proven analytical skills with knowledge of Excel functions including pivot tables, VLOOKUP, IF, etc
  • The hunger to continually strive for improvements in campaign effectiveness and find new and innovative ways to effectively engage customers
  • Proven ability to build and maintain strong, effective relationship with customers and functional groups

Skills For Customer Marketing Specialist Resume

  • Use good interpersonal skills to influence peers and takes an active interest in own and others development
  • Strong interpersonal skills and ability to work with a wide range of cross-functional teams, and ability to interact with all levels of management
  • Demonstrated ability to effectively manage and optimise to stretch targets
  • Strong analytical skill. Work very well figures. Attention to details. Microsoft Excel skill
  • Good command of written and spoken English. Excellent presentation & negotiation skill
  • Computer skills including the ability to operate computerized
  • Excellent communication and interpersonal skills – verbal, written and presentation
  • Demonstrated ability to effectively develop, manage and execute strategic marketing plans and budgets
  • Outstanding customer relationship-building skills

Skills For Head of Customer Marketing Resume

  • Creative and innovative thinking – intuitive marketer with demonstrative problem solving skills and comfortable dealing with ambiguity
  • Interpersonal skills capable of building working relationships & influencing internal teams
  • Superior writing, editing and proofreading skills (AP style)
  • Demonstrated experience in planning, managing and directing employees and/or external vendors
  • Expert in digital marketing, digital and mobile media, and email marketing with analysis skills
  • Proven experience of developing high performing communications across multiple channels that drive both business and customer benefit

Skills For Customer Marketing Director Resume

  • Interface effectively with members of Consumer marketing team and Advertising / Promotion agencies
  • Proven success developing strong relationships and working collaboratively across global teams
  • Excellent skill in narrative storytelling and editing
  • Problem solving and decision making skills with customer focus
  • Creation of strategic marketing plans aligned to business objectives, effectively directing available resources to deliver defined outcomes

Skills For Director, Customer Marketing Resume

  • Effectively representing our Brand every day
  • Analytical skills and Customer Oriented: able to build selling stories based on market and customer situation
  • Incredibly creative marketing and communication skills
  • Team & relationship builder with high EQ and impeccable listening skills
  • Curious, strong problem-solving skill, flexible, and open to learn

Skills For Director of Customer Marketing Resume

  • Strong ability to prioritize and manage/lead multiple projects simultaneously
  • Exceptional communication/interpersonal skills. Ability to clearly articulate ideas and offer unique solutions to challenges, both verbally and visually
  • Quantitative / analytical skills
  • Outstanding attention to detail with superior time and program/project management skills
  • Thrives in a fast-paced, changing, dynamic environment. Proven ability to manage multiple projects and priorities
  • Exceptional communication, critical thinking and interpersonal skills
  • Marketing experience and/or previous Customer Service, Customer Success, or Account Management experience
  • Partners effectively with technical resources to convey business needs as translated into technical requirements
  • Experience in sales or trade marketing, ideally also significant customer management experience

Skills For Customer Marketing Analyst Resume

  • Planning and optimizing digital marketing budget effectively
  • Synthesize learnings into actionable conclusions and effectively communicates results to a wide variety of audiences
  • Work efficiently and effectively in a fast-paced, high energy environment
  • Strong program manager, with good attention to detail
  • Assimilate raw research into sales presentations and strong business financial experience
  • Develop people to upgrade individual skills as well as team performance
  • Proven experience in a similar strategic role
  • Interact effectively with and influence other functional areas as required through collaborative relationships

Skills For Director, Digital Customer Marketing Resume

  • Story telling skills (able to take complex ideas and communicate them in a manner that is understood by the audience
  • Demonstrated experience collecting data, creating action plans and implement process changes
  • Collaborate efficiently and effectively with agencies and senior stakeholders
  • Communicating regularly with customers to drive good habits, such as paying down their card
  • Good understanding and of digital marketing tactics, consumer shopping behaviour, and digital media buying
  • Strong attention to detail, including proof-reading and application of copy and language to deliver clear and engaging Customer communications
  • Experience creating and executing marketing campaigns and programs that drive customer engagement

Skills For Customer Marketing Associate Resume

  • Experience developing integrated marketing campaigns from idea generation to measuring ROI
  • Experience writing and presenting ROI-driven marketing plans
  • Previous experience executing marketing communications across BTL channels – including Email, Print and MYCA
  • Assist with the ongoing tracking, analysis and reporting on effectiveness of campaigns to help shape future improvements
  • Seven or more years of relevant experience in marketing with emphasis on development of marketing strategies and multi-channel marketing management
  • Experience in building and deploying test and learn programmes
  • Healthcare marketing or consulting experience
  • Experience of developing and managing customer relationships

Skills For Customer Marketing Intern Resume

  • Experience in a Marketing role, preferably customer marketing
  • Understand cost structures and P&L implications of building programs, along with a strong analytic background to measure ROI or Retail Marketing levers
  • Experience in a customer referencing and/or customer marketing role, preferably within enterprise software sales organizations
  • Experience executing email marketing programs with a major email service vendor
  • Experience running account based marketing and digital campaigns

List of Typical Responsibilities For a Customer Marketing Resume


Responsibilities For Customer Marketing Executive Resume

  • Strong program development and management skills
  • Managing the assigned budget effectively and demonstrate performance monitoring driven optimisation
  • Effective interpersonal skills, with ability to get things done by influence
  • Strong analytical skills and ability to translate conclusions into strategic plans
  • Communication and interpersonal skills in order to build strong professional relationships with stakeholders
  • Drive for results skills: proactivity and ambition to address POS opportunities
  • CPG (Consumer Packaged Goods) Industry Experience

Responsibilities For Customer Marketing Specialist Resume

  • I’m passionate about customer experience and engagement: I do everything possible to create the best experience for our customers
  • Solid experience in project or program management
  • Skill in persuading and influencing stakeholders at all levels both internally and externally
  • Experienced in coaching and developing a relatively new team
  • Experience of successfully engaging and aligning key stakeholders – both cross functional & international
  • Multiple years’ experience of owning a marketing plan/budget and accountable for execution of that plan within budget
  • Coordinate new customer implementations, providing effective training to maximize use of the software

Responsibilities For Head of Customer Marketing Resume

  • Basic html understanding and/or email marketing platform experience beneficial
  • Brand or customer marketing experience
  • Min 1 year experience or internship in FMCG company (Sales, Trade marketing) and knowledge of the CatMat data analysis tool (SpaceMan) is an advantage
  • Professional writing experience
  • Experience in a fast-paced environment – preferably in a marketing or financial environment
  • Passionate, analytical, result oriented, entrepreneurial candidates with experience of cutting edge commercial trade techniques
  • Experience managing budgets and multiple aspects of a business’ P&L
  • Experience of working for an international organisation with a US-based parent company

Responsibilities For Customer Marketing Director Resume

  • Develop the Customer Marketing strategy to meet financial and customer experience goals
  • Translate strategy into action with solid planning and execution
  • Experience working in B2B with a field based sales organization
  • Experience leading Customer development functions
  • Demonstrates the ability to be self-directed while passionate for working in collaborative environments

Responsibilities For Director, Customer Marketing Resume

  • Direct experience in a marketing function with a digital focus
  • Experience managing multiple deadlines in a fast-paced environment
  • Experience in database analysis, preferably with a multi-channel retailer
  • Multiple priorities within a complex organization
  • Identify the most effective in-store and on-line space and aid sell-in with individually tailored innovative solutions
  • Write effective copy is a necessity
  • Ideally 1-2 years’ experience in a fast paced business environment

Responsibilities For Director of Customer Marketing Resume

  • 5-7 years of experience in a comparable and relevant role
  • Strong market research, analytical and strategic mindset
  • Experience with campaign management or targeted marketing technologies
  • Experience across media types – display, video, social, mobile
  • Experienced in digital optimization and customer performance models

Responsibilities For Customer Marketing Analyst Resume

  • Experience in CX and human centred design topics
  • Demonstrated ability to collaborate cross-functionally and be an exceptional team player
  • Experience in commercial role
  • Business acumen. Budget management skill
  • Develop mutual relationships with internal (matrix) partners. Leadership and team management skill

Responsibilities For Director, Digital Customer Marketing Resume

  • Good at activation, execution, project management – also not loose sight of the bigger pictures
  • Experience driving success through a combination of Consumer / Customer Marketing and Sales (customer-oriented) strategies
  • Digital media platform & digital communications experience
  • Advocate:Act as the voice of the customer and collaborate cross-functionally to improve the customer experience
  • Help identify and confirm new reference customers for high priority campaigns

Responsibilities For Customer Marketing Associate Resume

  • Work with Editorial Team to understand content priorities and agree how these fit into our strategy to drive maximum engagement
  • Work with key stakeholders – including Sales, Segment and Marketing Verticals to deliver effective campaigns that contribute to sales targets
  • Business experience within CPG Companies (Desirable)
  • Business experience
  • Build strong partnerships with agencies, analyzing data in order to evaluate their key performance indicators
  • Demonstrated success in leading large cross functional teams towards one goal
  • Ensure timely and efficient implementation of the approved plans through effective communication with team members
  • Effective budget management and allocation across customers

Responsibilities For Customer Marketing Intern Resume

  • Experience in AC Nielsen would be an advantage
  • Working knowledge of all functions including marketing, market resource, product development, sales, service and finance
  • Joining forces with the VP, Marketing Technology team to select and implement the appropriate multi-channel technology environment
  • Leading all personnel in the customer marketing team
  • Handling the specialty initiative teams (Win the A Record, Win the Web Pro) to ensure success for specific corporate initiatives
  • Understanding of P&L Reports
  • Thinking outside of the box, to explore business issues/opportunities
  • Understanding of product and customer financials
  • Wordprocessing programs and email at a highly proficient level

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