Manager, Advertising Resume Sample

4.6
18 votes
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Ignatius Witting
360 Kuhlman Court,  Detroit, MI
+1 (555) 958 9665

Work Experience


Manager, Advertising
06/2015 - PRESENT
Chicago, IL
  • Develops team performance standards and conducts performance reviews
  • Define and direct quarterly and annual brand marketing plans, programs and concepts
  • Develop strategy and oversee execution of media, communications, sponsorship, public relations, influencer, activation campaigns
  • Define and direct social media strategy, roadmap, policy, support structure and paid and earned campaigns
  • Monitor competitive activity, best practices and trends to continually innovate campaigns and support evolving brand objectives
  • Define brand KPIs and evaluate campaign performance
  • Manage the assigned campaign media plans and budgets
Senior Manager Advertising Analytics
11/2010 - 12/2014
Phoenix, AZ
  • Organize and oversee the work of third party partners (agencies, suppliers) and cross-functional teams with execution oversight
  • Provide coaching and continuously develop direct reports
  • Work at the intersection of Baseball, Technology and Marketing through the development and management of MLBAM’s growing 3rd party ad serving platforms
  • Own the technical relationship with MLBAM’s advertising technology partners and actively work to identify new business opportunities and processes
  • Strong knowledge of corporate finance/financial planning and analysis required
  • Financial and business analysis experience from a leading technology company, consulting firm, or investment bank
  • Strong analytical and modeling skills, including extensive knowledge of Excel and PowerPoint
  • Basic understanding of SQL is helpful
  • %-Partners with internal/external customers at both technical and non-technical levels identifying system solutions and capabilities to meet business needs. These solutions are based upon the knowledge of Home Depot’s Integrated Marketing applications and underlying data structures
Manager, Advertising Analytics
04/2005 - 06/2010
Houston, TX
  • Work closely with News and Sales to create multi-platform promotions, contests and all possible opportunities to capitalize on revenue and growth for both Bell Media and its clients
  • Oversee all department staff, including performance reviews, hiring, evaluating, coaching and mentoring
  • Assist with the establishment of the annual advertising & promotions operating budget and then work within those parameters
  • Liaise with clients, prospective clients, viewers, Bell Media staff & Management (both TV and radio)
  • Oversee the creation, writing, and execution of all elements of the promotion composition process, including working with CTV Creative Agency, outside consultants and contractors
  • Consistently demonstrate passion for the brand and the team’s contribution to the overall success of the organization
  • Expertise in multi-media motion production including photography, live action, animation, motion graphics, post production, digital production
  • Network of freelance resources across all aspects of content development

Education


Johnson & Wales University (JWU Charlotte)
1999 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Demonstrated critical thinking and structured problem solving skills, especially in translating business questions into structured analyses
  • Strong initiative and innovation skills
  • Experience leveraging consumer insights to drive to better briefs and stronger work
  • Experience with brand tactics in planning and execution capacity, including creative concept development and execution
  • Extensive understanding of social media platforms and past experience growing social audiences and metrics
  • Advertising, Marketing Communications or brand management experience
  • Experience designing and evaluating the results of complex experiments

How to write Manager, Advertising Resume

Manager, Advertising role is responsible for modeling, digital, design, reporting, procurement, database, finance, powerpoint, excel, planning.
To write great resume for manager, advertising job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Advertising Resume

The section contact information is important in your manager, advertising resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Advertising Resume

The section work experience is an essential part of your manager, advertising resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, advertising responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, advertising position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Manager, Advertising resume experience can include:

  • Statistical methodology; multivariate analysis; experimental design; data mining
  • Communicate JetBlue’s tactical and strategic marketing goals to agency partners
  • Manage features for bleeding edge technology
  • Work on award-winning and complex apps and systems
  • Manage and execute complex projects in many different stages and work with ambiguity
  • Distill complex quantitative concepts into action-oriented recommendations for product and regional partners

Education on a Manager, Advertising Resume

Make sure to make education a priority on your manager, advertising resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, advertising experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Advertising Resume

When listing skills on your manager, advertising resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical manager, advertising skills:

  • Proven ability to articulate and communicate an organization’s vision and benefits, providing a solid rationale to a multitude of partners
  • Experience working with multiple agency partners
  • Experience managing significant campaign budgets
  • Experience of using Content Management Systems is highly desirable
  • Experience with database query tools required
  • Leadership qualities. Can lead teams, stakeholders and partners, and can foster effective teamwork to drive results

List of Typical Skills For a Manager, Advertising Resume

1

Skills For Senior Manager Advertising Analytics Resume

  • A strong client-service orientation with the ability to build positive and highly collaborative relationships
  • Work with Finance colleagues to incorporate analytics insights and approaches into finance processes (forecasting, planning, investor communication)
  • Track record of delivering impact. Can both develop but also help implement solutions to challenging problems
  • Work with product, engineering, business, and finance partners to translate top questions into hypotheses and structured analyses
  • Establish the right processes to manage incoming requests and ensure the team is able to spend most of their time on high-impact projects
  • Grow the analytics team by bringing in high-caliber talent
  • Entrepreneurial approach. Always looking for new approaches, analyses, and technologies to solve problems
  • Travel 25 – 30%
2

Skills For Label Change Manager, Advertising & Promotion Resume

  • Lead a team of analysts and contractors to execute analyses and generate insights and recommendations
  • Share insights and recommendations in a concise and persuasive manner. Translate advanced analytics approaches for non-technical audiences
  • Coach partners and stakeholders to activate analytics insights and recommendations
  • Work closely with experimentation platform team to design and execute A/B test to measure impact of launches/changes
  • Lead a team of contractors to build self-serve dashboards to minimize ad-hoc analyses. Coach our stakeholders to leverage self-serve dashboards
  • Connect with broader eBay analytics community to leverage their expertise and to help improve analytics at eBay
3

Skills For Manager, Advertising Analytics Resume

  • Collaborate with TripAdvisor’s Ad Operations team to monitor the status and performance of display advertising campaigns to ensure proper functionality, targeting, tracking, and impression delivery
  • Non-stop passion for, and curiosity about, new and innovative digital solutions and data (aggregation, measurement, analysis, etc.)
  • Advertising experience and expertise in strategic development, creative/content development and production including video, print, OOH, radio, still assets, digital content and social content
  • Experience in social, digital and emerging media channels
  • Success developing and executing complex, large-scale, channel-agnostic campaigns that build brands and drive business
  • Synthesize data/results, identify trends and present innovative advertising solution
  • Excellent communication and presentation skills with the ability to influence internal business partners in a highly collaborative manner and experience bringing together diverse points of view
4

Skills For Manager, Advertising Demand Analytics Resume

  • Travel 25% of schedule
  • Thought leadership. Can help their team, colleagues and partners structure and solve tough problems
  • Share insights and recommendations to both technical and non-technical audiences in a concise and persuasive manner
  • Creative thinker; able to develop unique methods of analysis where traditional methods do not yield results
  • Talented leader of people, with a strong emphasis on initiative, creativity and ownership. Endless curiosity to find the truth, and ability to combine science and art in synthesis
  • Familiarity with statistical packages such as R or Python
5

Skills For Manager, Advertising Services Resume

  • Lead the day-to-day operation of Advertising activities for the coffee and consumer including overseeing timelines, managing the creative review and approval process and managing the budget process
  • Manage agency partners in planning, developing, executing and measuring advertising and creative content initiatives. Oversee the agency evaluation process and support the scope-of-work and fee negotiation process to ensure we are getting the most “bang for the buck” from our agencies
  • Manage and develop a direct report (Advertising Coordinator)
  • Manage all samples for all men’s shoots
  • Prep for style outs and meetings
  • Prep for all men’s photoshoots
6

Skills For Manager Advertising Resume

  • Keep office and storage closet organized
  • Prepare carnets for international shoots
  • Help with men’s castings

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