PR Specialist Resume Sample

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Gretchen Bode
45735 Aaliyah Burgs,  Philadelphia,  PA
+1 (555) 161 8555

Work Experience


PR Specialist
01/2018 - PRESENT
Boston, MA
  • Maintain showroom presence; manage sample process; provide weekly recaps
  • Work closely with Vice President and Manager to lead planning and execution of press events and launch strategies
  • Experience crafting and pitching stories
  • Work nights and/or weekend to staff PR events
  • Understanding of the business of sports and how the media is changing, including its migration to a digital format, what makes a news story, how to control a story, and how to effectively reach journalists with key messages
  • Excellent communication and organizational skills; demonstrated ability to communicate effectively with internal and external clients
  • Fluent ideally in both Spanish and Italian as well as English
  • PR experience, either working in a PR agency or in-house
  • Experience working on projects in a fast paced environment
Senior PR Specialist
04/2011 - 10/2017
San Francisco, CA
  • Travel between Spain and Italy and elsewhere, sometimes at short notice
  • Execute public relations plans for Columbia’s outerwear, apparel and footwear to establish Columbia as an innovative leader in the outdoor industry. Increase relevance with lifestyle and consumer media and support targeted seasonal initiatives
  • Understand Columbia’s specialty seasonal strategy and the role of public relations, social media, events and promotions
  • Demonstrated knowledge of the outdoor recreation community, outdoor sports, special event operations, apparel/footwear industry, and overall events/promotions/public relations/social marketing functions
  • Mental ability to conduct interpersonal interactions with the members of the public, media and company personnel
  • Strong computer skills including Word and PowerPoint
  • Assist with coordinating outreach and content creation in support www.alphauniverse.com, Sony’s rapidly growing Imaging community site
  • Strong knowledge of today’s Digital Imaging industry and a love for photography / videography
  • PR experience, either working in a PR agency or in-house
PR Specialist, Prime Now
11/2008 - 01/2011
Philadelphia, PA
  • Establish and build strong relationships with media, influencers and TripAdvisor’s brand advocates
  • Experience in public relations/media relations
  • High energy, motivated and aggressive about getting results and growing our company every day
  • Flexible and open to change and new information
  • Organized with acute attention to detail
  • Grasps the essence of new information, recognizes own strengths and weaknesses, pursues self-development and seeks feedback
  • Intellectually curious and eager to tackle new challenges
  • Exceptional team building and interpersonal skills – including the ability to represent Expedia’s business at the highest levels internally and externally
  • Demonstrated results in working with and leading the thinking of senior management required including ability to counsel executives regarding message content and delivery

Education


Siena Heights University
2003 - 2007
Bachelor's Degree in Communications

Professional Skills


  • Demonstrated strong collaboration skills and organizational skills with a history of taking proactive action and anticipating issues
  • Excellent communications skills, including writing, editing, and speaking, and the ability to communicate simply and effectively
  • Excellent problem solving, decision making, analytical and organizational skills with a strong attention to detail
  • Work samples that demonstrate strong writing skills
  • Communication: Demonstrates effective verbal and written communication skills in order to effectively give and receive information in a fast-paced environment
  • Excellent public speaking skills and demonstrated ability to handle and manage interviews both on camera and over phone/email
  • Excellent writing skills, including pitches, press releases and feature articles

How to write PR Specialist Resume

PR Specialist role is responsible for english, media, organizational, software, digital, design, reporting, multimedia, retail, finance.
To write great resume for pr specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For PR Specialist Resume

The section contact information is important in your pr specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your PR Specialist Resume

The section work experience is an essential part of your pr specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous pr specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular pr specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative PR Specialist resume experience can include:

  • Comfortable with intense working environments and tight deadlines required. Ability to manage changing requirements as well as multiple overlapping projects at one time
  • Expert level knowledge and demonstrated experience in modelling, analysis, research and presentation creation, including the ability to synthesize data into logical conclusions and recommendations
  • Excellent interpersonal and communication skills in both English and Chinese
  • Outstanding project management and organisational skills
  • Outstanding organizational and project management skills with high attention to detail
  • Exceptional teambuilding and interpersonal skills – including the ability to represent Expedia’s business at the highest levels internally and externally

Education on a PR Specialist Resume

Make sure to make education a priority on your pr specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your pr specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in PR Specialist Resume

When listing skills on your pr specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical pr specialist skills:

  • Excellent oral and written communication skills in both Mandarin and English, combined with the ability to spot and develop compelling story ideas
  • Experience pitching active stories to technology and business publications, and managing media relationships
  • Experience executing product launches, press tours, speaking engagements and press events
  • Experience collaborating with technologists and engineers
  • Motivated and detail-oriented with the ability to handle multiple tasks, and quickly prioritize projects in a fast-paced and deadline-oriented environment
  • Proven ability to learn new tools and concepts quickly

List of Typical Experience For a PR Specialist Resume

1

Experience For Senior PR Specialist Resume

  • Demonstrated, effective media relations skills
  • Excellent written & verbal communication skills in English and German
  • Experience within PR, work experience in gaming/entertainment desired
  • Industry experience, including media relations for technology and marketing/tech companies
  • Prioritise work and respond appropriately to urgent matter
  • Build and maintain strong relationships with key stakeholders, including first and third parties, external agencies, media and influencers
  • Strong knowledge of the ANZ and/or Asia media and evolving social landscapes
  • Experience managing small and large-scale consumer and media events
2

Experience For PR Specialist, Marketplace Resume

  • Experience with agency and third-party management as well as working with global teams
  • Strategic planning and execution with a strong commercial acumen
  • Ideally a mix of both agency and in-house experience
  • Experience in corporate/business communications or journalism
  • A strong interest and knowledge of the video games industry
3

Experience For PR Specialist, Prime Now Resume

  • Demonstrated interest in working with startups
  • Experience in working in the personal finance space
  • Experience in securing syndication partnerships with top-tier sites
  • Gathering, checking and processing of clippings on a regular base
  • Preparing a magazine for external audience, accompanying the preparation of texts and illustrative design
4

Experience For PR Specialist, Amazon Devices Resume

  • Partnering with stakeholders across corporate communications, T-Mobile’s events and sponsorships team, and other teams to develop breakthrough PR
  • Managing agency resources
  • Managing PR events
  • Assists with various copywriting assignments including award applications, email marketing campaigns and all copy intended for website or other online channels
  • Partner with marketing colleagues -- including design, social, product and brand marketing -- to help develop and execute campaigns
5

Experience For SHU Uemura PR Specialist Resume

  • Deep researching on related market messages and explore suitable ideas and planning
  • Give guidance on PR and social media strategy and planning to local agencies and field marketing teams
  • Some work with software and system upgrades including user acceptance testing
  • Manage some third party agencies supporting the PR function, including a hub agency and some country specific agency teams
  • Develop press materials including press releases, FAQs, product review guides, fact sheets, contributed articles, and speaking abstracts
  • Manage media monitoring/contact database; support reporting PR results across stakeholders; create weekly news digest for distribution to the company
6

Experience For PR Specialist, Alexa Resume

  • Amplify Akamai media coverage by creating supporting social content
  • Assist with ad hoc projects including more complex marketing activities as assigned
  • Participation in the planning of PR campaigns for the year, communications in social media (including PR support)
  • Contribute to building and implementing a 360° external communication strategy in consistency with the international brand communication strategy
  • Maintenance of the Italian B2C newsletter Passing on information to the media and to the bloggers about relevant subjects concerning SP
  • Travel regularly between Dublin and London for media relationship-building; quarterly travel to global headquarters (Cambridge)
  • Develop press briefing materials for spokespeople
7

Experience For Senior Consumer PR Specialist Resume

  • Proactive passionate hard worker, ability to adapt and learn things quickly, detail-oriented and multi-tasking
  • Provides media training for Viverae executives as needed
  • Run reporting and communicate results to key stakeholders within the business
  • Embraces, facilitates and employs department and corporate brand and communication standards, adhering to record retention and data security requirements
  • Able to maintain a balance between high volume processing and high-quality deliverables. Needs to meet quality standards and meet deadlines consistently
  • Creates or edits process documentation supporting department operations
8

Experience For PR Specialist, Movies Resume

  • Deliver leveraging internal newsletters, Live 45 events, team meetings or forums, and other communication channels where appropriate
  • Work collaboratively with the APJ field, channel and product marketing teams to ensure alignment with business objectives
  • Drive proactive coverage for Alexa, and Amazon’s voice initiatives overall
  • Growing our company news readership across EMEA by providing regular, helpful blog content and multimedia that’s aligned with their needs and interests and showcases the company’s unique values and insights; working with our Social Team to ensure that news is well distributed through digital channels
  • Top-notch writer, communicator, and collaborator
  • The ability and desire to work with a remote team
  • Work with customers to drive creative storylines that showcase Oracle’s full eco-system of product solutions
  • Expert level knowledge and demonstrated experience in modeling, analysis, research and presentation creation, including the ability to synthesize data into logical conclusions and recommendations
9

Experience For PR Specialist, Amazon Channels Resume

  • Support and execute against a proactive regional PR plan for the company that aligns closely with marketing, social and customer care outreach programs in order to reinforce brand vision, values and positioning
  • Support local activities including events and announcements in other Western European markets
  • Raise awareness of the Avast brand in the UK and maintain/grow AVG brand awareness at the same time
  • Raise awareness of the AVG brand in France and maintain/grown Avast brand awareness at the same time
  • Provide guidance and advice to UK, French and other regional spokespeople to support their involvement in PR activities including speaking opportunities, media training and engagements, events participation, analyst relations and written content development
  • Learn the business and the products for both Avast and AVG
  • Coordinate closely with other PR team and social team members to ensure collaborate on shared efforts and understand what is happening across communications more widely
  • Measure and evaluate impact and success of all PR activities on an ongoing basis, reporting back to executive team on brand awareness and share of voice metrics
10

Experience For PR Specialist, Spain & Italy Resume

  • Huge fan of Overwatch and its esports arena
  • Liaison with internal staff to cultivate communication resources
  • Coordination with global team for meetings and regular updates
  • Work closely with internal business units, HR Team, social media team in Shanghai Studio to identify relevant and timely product news, and coordinate the communication schedule internally and externally to ensure a consistent flow of information and ideas, as well as the synthesis of timing, messages and activities
  • Maintain extensive network of print, online and broadcast mainstream and enthusiast media contacts. Successfully manage public relations agencies and vendor resources for high return on investment
  • Instruct supporting staff members in executing public relations campaigns. Create b-roll packages, video press kits, satellite media tours, and broadcast story pitches
  • Co-develop and manage corporate event, industry fair, product launches, media events, and press tours (both in-studio and on the road); staff press meetings and media interviews
  • Deliver concise, timely and informative reporting on press activities, coverage, opportunities, successes and press feedback to internal constituents. Provide post-mortem analysis and competitive analysis

List of Typical Skills For a PR Specialist Resume

1

Skills For Senior PR Specialist Resume

  • Highly detail-oriented with excellent organizational and multi-tasking skills
  • Excellent project management and reporting skills
  • Demonstrated skill developing and monitoring PR and media relations strategies and initiatives
  • Experience in and excellent track record of pitching national and local media, and securing placements
  • Self-starting, self-management and inter-personal skills
  • A high level of interpersonal, written, verbal, negotiation and presentation skills
  • Interpersonal savvy: ability to work effectively with remote colleagues and across many different departments within the company
  • Fluent language skills in English and Arabic
2

Skills For PR Specialist, Marketplace Resume

  • Maintaining a good media relation representing Booking.com
  • Experience working at a fast-paced, high-volume PR/marketing agency or corporate communications team
  • Experience in other areas—or working with other areas—such as web marketing, social media, public relations, corporate communications
  • Experience working for a fast paced, consumer facing company
  • Experience creating and leveraging partnerships
  • Day-to-day experience in applying the principles and practices of strategic public relations/media relations consultation, planning, and execution
  • Day-to-day experience in applying the principles and practices of internal communications planning and execution
  • Demonstrate previous success with raising awareness for complex global technology companies in the Middle East or other emerging markets
3

Skills For PR Specialist, Prime Now Resume

  • Proven track record of planning and executing successful PR programs
  • Proven success in generating national, regional and local coverage across a range of media for consumer services and offerings
  • Exceptional writing abilities with a strong attention to detail and commitment to accuracy
  • Project management experience supporting PR initiatives
  • Experience working for a tech or travel company
  • Relevant PR/marketing experience
  • Tactical: able to prioritize and manage a high volume of press inquiries without breaking a sweat and able to juggle multiple projects at once
  • Experience in PR, preferably in a marketing agency or with media background
  • Related PR and marketing experience
4

Skills For PR Specialist, Amazon Devices Resume

  • Operate Thermo Fisher precision medicine Insight Hub, a mini site, and lead the Monthly Newsletter editing and distribution
  • Community giving experience
  • Strong ability to work under pressure, stay on task and follow through to completion
  • Experience related to PR, advertising and communication in a luxury or fashion branded company
  • Public relations or 360 marketing work experience
  • Cooperate with numerous internal/external stakeholders,
5

Skills For SHU Uemura PR Specialist Resume

  • Consumer technology and/or developer PR experience
  • Independently manage and prioritize work given by multiple teams under tight deadlines
  • Define problems, collect and analyze data, draw valid conclusions, implement sound decisions and provide results-based measurement
  • Strong attention to detail with a relentless focus on quality
  • Program coordination experience, ideally for an internal Employee audience
  • Event management and coordination experience
  • Prioritize a high volume of work to meet deadlines and produce high quality deliverables
6

Skills For PR Specialist, Alexa Resume

  • With strong potential to be promoted to the next level within 1-1.5 years
  • Experience in social media/digital communications
  • A highly collaborative work style with demonstrated successful interactions with both internal and external parties
  • Build excellent relationships with key media, including fashion/consumer/women’s/men’s magazine editors and writers
  • Experience in media relations
  • Strong preference for bilingual candidates; especially French or German
  • A strong base set of EMEA press contacts, with an ability to form new, meaningful media relationships quickly
7

Skills For Senior Consumer PR Specialist Resume

  • Work closely with the UK and French PR agencies to implement smart, effective PR campaigns and activities
  • Around 2 years of PR experiences or above
  • A good team player with ability to deal with all level of individuals
  • Manage and coach junior team members to deliver against functional priorities
  • Experience in public relations (agency and/or in-house)
  • A resourceful self-starter with a strong collaborative work ethic and initiative
  • Strong team player who can be accountable and flexible
  • 2+years PR experience gained from a similar role
8

Skills For PR Specialist, Movies Resume

  • Enterprise PR experience, either vendor or agency side
  • Experience in communications, PR or journalism
  • Continuously evaluate and improve media relations program effectiveness and efficiency
  • Marketing PR to elevate campaigns to ensure we have a seeding strategy in place to secure a broad reach. (Getting more milage out of our marketing material)
  • Assisting line manager with the formulation of communications plans according to Booking.com BV’s global direction and local needs
9

Skills For PR Specialist, Amazon Channels Resume

  • Writing & translating PR and press documents
  • Crafting and editing materials such as releases, reports and articles
  • Managing the team’s regular reporting and analytics processes
  • Owning daily news monitoring and dissemination to internal partners
  • Providing events support, including logistics coordination and speaker preparation
  • Contributing to internal communications efforts and serving as a cross-functional point for the team
  • Elevating the brand and Un-carrier narrative with consumer media, tied to brand activations, including events, sponsorships and seasonal moments
10

Skills For PR Specialist, Spain & Italy Resume

  • Raising awareness and consideration with consumer audiences for T-Mobile via earned and owned media during key seasonal moments
  • Maintaining and/or developing relationships with top media
  • Measuring results and adjusting strategy as needed
  • Understanding of current media landscape and how to manage journalists and reporters. Familiarity with social media and digital ecosystem
  • Leading agency to carry out PR campaigns and deliver results
  • Willing to travel for business trips in China and abroad
  • Helping us pay attention to the trends that are most important to our client audiences, reporters and key influencers

List of Typical Responsibilities For a PR Specialist Resume

1

Responsibilities For Senior PR Specialist Resume

  • Maintain and draw upon extensive knowledge of the video game, entertainment and media industries, as well as Ubisoft’s strategic objectives, products, production methods, corporate issues and business units in order to advise and influence key internal decision-makers on media matters
  • Working with PR Team to identify story themes around industry trends, business dynamics and financial news
  • Assist in collecting feedback on marketing activities, documenting successes and challenges and providing feedback to leadership as appropriate
  • Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act through social media
  • Manage communications around seeding samples selection and ordering process with European markets
  • Coordination of local PR activities and servicing of local market requests including interview and imagery requests
  • Oversee media monitoring and reporting
2

Responsibilities For PR Specialist, Marketplace Resume

  • Assist in creating compelling content for internal and external audiences
  • Create editorial calendars and syndication schedules amongst the marketing team
  • Develop thorough understanding of the broader media landscape, with a dedicated focus on social and digital product/industry influencers
  • Respond in a timely fashion to incoming media enquiries and general enquiries
  • Create PR assets including press releases, pitches, invites, toolkits, etc
3

Responsibilities For PR Specialist, Prime Now Resume

  • Day to day management and organization of PR activities, including
  • Development and gathering of PR assets to support local market needs on key initiatives
  • Establishes and implements departmental processes to generate a steady volume of press releases and promote messaging within the appropriate media channels
  • Keeps track of media coverage and wellness news and develops reports for VP of Marketing
  • Maintains online editorial calendar and integrates tactics with other communications and marketing initiatives
  • Writes talking points for Viverae executives as needed
  • Oversee the day-to-day management and success of our agencies in the emerging markets
  • Motivated and able to hit the ground running very quickly
4

Responsibilities For PR Specialist, Amazon Devices Resume

  • Methodical, with the ability to react quickly in a fast changing environment
  • Draft compelling media pitches, press releases and press kit materials
  • Creation of content, including media pitches and unique owned content for consumer media
  • Collaborate with other companies utilizing Alexa to develop and execute strategic joint PR programs
  • Write press material; pitch and secure top media, including print, broadcast and online outlets
  • Write speaking points for Team Depot captains, local spokespeople, nonprofit partners and The Home Depot Foundation leadership team
  • Work with social media, customer, partner and user group teams to develop compelling press opportunities
  • Knowledge of APJ media outlets and influential to enterprise IT, existing media relationship with key tech reporters across the region
  • Track exec travel schedules and work with team and agency to identify briefing opportunities
5

Responsibilities For SHU Uemura PR Specialist Resume

  • Assist in managing external PR agency
  • Partner closely with Social, Brand and Marketing teams on strategic initiatives
  • Manage the implementation and coordination of external public relations initiatives focused on contributing positively to brand reputation
  • Team player: willing to jump in and help with big projects and learn on the go
  • Maintain integrity of data in Mercer's client relationship management tool, M-Drive for each company's marketing contact
  • Robust knowledge of digital relationship building and influencer relations
  • Support the head of PR in handling of the other communication channel of the company (SIA, 1895, Salt, web)
6

Responsibilities For PR Specialist, Alexa Resume

  • Support the Head of PR in managing all PR activities customers/media related on the local level
  • Contribute to thinking on the communication plan
  • Manage media relations, including new media relations
  • Initiate and maintain relations with all the relevant media role players including new media and social networks…
  • Contribute to managing Public Relations: local spokesperson, ambassadors…
  • Contribute to Managing internal communication for the Brand - Promote brand launches and events internally
  • Customer Focus: Ability and willingness to provide efficient, quality service to the team. This includes maintaining a positive, can-do attitude
  • Manage our external PR agencies to assist in executing successful campaigns
  • Collaborate and build relationships with international PR/marketing teams
7

Responsibilities For Senior Consumer PR Specialist Resume

  • Proficiency in Microsoft Office and Adobe suite programs, as well as media database and reporting tools such as Cision, Critical Mention and TrendKite
  • Background in technology, and understanding of various consumer audiences
  • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions
  • Help drive organic traffic and support leads and PR efforts
  • Establish and maintain relationships with the media
  • Research industry trends and develop communication strategies
  • Create and deliver press releases
8

Responsibilities For PR Specialist, Movies Resume

  • Work with the Shared Services, European and US PR Teams to understand Global PR strategies, objectives and rationale and ensure that the DACH PR agenda is effectively reflected and catered for
  • Work closely with the DACH brand and sales teams to understand local strategies and key consumer programmes with which PR can integrate and align
  • In alignment with Head of PR, develop and manage the DACH PR plans (including comprehensive asset calendar) for allocated products, including integration and thorough briefing with the local PR agency, with the objective of maximising positive coverage
  • Manage and ensure effective execution of PR plans and activities/events in a timely manner throughout campaigns from both the internal and PR agency perspective to ensure results are maximised at all times
  • Ensure a creative approach for social influencers to maximise presence and success of campaigns and activities
  • Generate and deliver creative ideas with press which drive enhanced editorial content and coverage over and above the “basic” first look, preview, review features
  • Ensure that knowledge of allocated Products is with sufficient depth to communicate key messaging to press and partners, preferably to a level where products can be demonstrated comfortably
9

Responsibilities For PR Specialist, Amazon Channels Resume

  • Oversee the compilation of, or directly compile, reports as requested concerning PR activities for Products led. Review, scan and track all specialist gaming magazines, tagging coverage for scanning and highlighting coverage to PR team and broader where appropriate
  • Confident, proactive and approachable personality, able to interact with co-workers and encourage questions from others
  • Hands on involvement & positive attitude
  • Drive the activation and deployment of the European PR strategy across Europe
  • Support the PR department in developing, delivering and implementing PR plans around key brand and product stories and marketing campaigns in partnership with Global PR, European marketing
  • Monitor, measure and analyze PR results vs ad value across Europe, deliver project-specific clippings reports and weekly clippings memos
10

Responsibilities For PR Specialist, Spain & Italy Resume

  • Update the LSE PR calendar and ensure local markets receive regular updates on calendar changes
  • Oversee the creation of weekly clipping and activity memo reports, the management of the Levi's® press office, celebrity monitoring, and coordinate subscription needs
  • Manage the review and approval of third-party press releases
  • Track and report on coverage daily as well as for launches and news announcements
  • Develops and coordinates placement of proactive messages about Viverae in national, local, and trade media (print, television and electronic)

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