Advertising Operations Manager Resume Sample
Brycen Medhurst
7335 Mose Turnpike,
Phoenix,
AZ
+1 (555) 751 0382
Work Experience
Advertising Operations Manager
04/2016
-
PRESENT
Houston, TX
- Manage team of (8) people
- Experience in online media
- Relevant ad operations experience required
- Management experience required
- Track record of exceptional performance with Ad servers (DFP, DSM)
- Experience working with Google Adsense, Google Ad Exchange, and other 3rd party partners
- Experience implementing ad-serving across desktop, mobile web and mobile app
Audience Development & Digital Advertising Operations Manager
07/2013
-
10/2015
San Francisco, CA
- Using Google’s DFP to launch and manage all digital display campaigns
- Become an expert in best practices for our third-party ad server and DSP platforms and offer insights on how to improve campaign effectiveness through the platform’s functionality
- Experience in ad serving and ad management technologies such as DoubleClick for Advertisers/DoubleClick Campaign Manager (DCM)
- Strong QA skills to ensure the correct campaign components are live
- Experience using third-party Ad Serving vendors such as DoubleClick Studio, MediaMind, PointRoll, Spongecell, etc
- Experience working with mobile Rich Media vendors
- General troubleshooting skills and strong attention to detail
Digital Advertising Operations Manager
07/2009
-
02/2013
Dallas, TX
- Strong project management, organization, prioritization and time management skills
- Work within Nasdaq’s DMP to create, manage and scale all active audience segments using both 1st and 3rd party data
- Set up campaign accounts in various platforms including DCM, AdWords, AdExchange and DS
- Create accounts in 3rd party systems
- Build campaign keywords list & execute (Adwords, Bing, etc)
- Prioritize issues and enhancement requests to maintain satisfied customers without losing focus on the big picture and long term strategy
- Implement campaign changes and amendments as needed
- Implement renewal campaigns
Education
Northwood University - Florida Campus
2003 - 2008
Bachelor's Degree in Advertising
Professional Skills
- Excellent communication and relationship skills with all levels of leadership and staff; outstanding presentation & speaking skills
- Proficient computer skills including MS Outlook, MS Word. Expert skills with MS Excel
- Demonstrated experience developing and growing an early-stage ad network and have 5+ years of hands on experience leading ad operations teams
- Analytics experience strongly desirable
- Comfortable working with cross-departmental teams prioritizing projects, weighing tradeoffs, setting clear expectations
- Energized by the dynamics of the online ad space; comfortable responding and reprioritizing team resources based on existing and upcoming responsibilities
- Proven success in sizing projects, setting aggressive deadlines and delivering on-time; for multiple projects/tasks simultaneously
How to write Advertising Operations Manager Resume
Advertising Operations Manager role is responsible for software, finance, training, reporting, research, digital, travel, multimedia, automation, health.
To write great resume for advertising operations manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Advertising Operations Manager Resume
The section contact information is important in your advertising operations manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Advertising Operations Manager Resume
The section work experience is an essential part of your advertising operations manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising operations manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising operations manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Advertising Operations Manager resume experience can include:
- Manage the efforts of sales teams, account managers and ad operations teams while assuming accountability for ensuring that custom advertiser campaigns launch as sold
- Completed 2U management training or has experience managing people
- Strong analytical, problem-solving and a fundamental understanding of business workflows
- Strong competency using MS Office tools, including Word, Excel, MS Project, Tableau, Salesforce, Google Analytics
- Experience managing advertising/media on agency or company side
- Experience owning operations and development of advertising products for major digital media networks
Education on an Advertising Operations Manager Resume
Make sure to make education a priority on your advertising operations manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising operations manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Advertising Operations Manager Resume
When listing skills on your advertising operations manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical advertising operations manager skills:
- Proven ability to effectively summarize and present information
- Advanced organizational skills and extreme attention to detail
- Experience with digital advertising platforms, products and services within a media and/or advertising business
- Solid understanding of the advertising technology landscape
- Experience generating strategic partnerships with advertising and media partners
- Experience with growing and organizing a team to allow for maximum efficiency, job satisfaction and growth potential
List of Typical Experience For an Advertising Operations Manager Resume
1
Experience For Audience Development & Digital Advertising Operations Manager Resume
- Coach and develop team to meet SLAs, execute with quality, and meet individual development goals
- Responsible for developing and maintaining team capacity plan, staffing and budget recommendations, and cross-team communication related to throughput and capacity
- Responsible for ensuring team members are trained on all their job responsibilities related to media buying in all platforms. Provide leadership to others through motivation, direction, review and feedback of assigned tasks or projects
- Develop and deliver strategic reporting and analysis on the health of the Audience Extension org, which includes: Top/Bottom line revenue: monthly, quarterly and YOY revenue, industry trends that could affect our revenue, and any internal decisions that could affect revenue
- Responsible for day-to-day management of the team including all offsite media buying activities: Management of AXO queue, campaign strategy that drive advertiser KPI’s, audience selection, creative and bid optimization, budget management and analytics, reporting and meeting team SLA’s. Implement, improve and maintain best operational procedures for the team
List of Typical Skills For an Advertising Operations Manager Resume
1
Skills For Audience Development & Digital Advertising Operations Manager Resume
- Client facing experience is critical, in sales, BD or account management
- Experience in integrating different businesses to deliver large scale product launches
- Demonstrable experience in product solutioning and pre-commercial product trials
- Manage and leverage multiple projects and team member skill sets simultaneously; providing status and resolution to stakeholders
- Identify and optimize digital media channels, platforms, and technologies to enhance the effectiveness of targeting and conversion
2
Skills For Digital Yield & Advertising Operations Manager Resume
- Analyze the results of advertising campaigns, their effectiveness, and ROI
- Related experience and/or training
- Significant experience with industry leading data/audience management platforms such as Adobe Audience Manager
- Proactive, with excellent attention to detail and follow-through
- Solid understanding of mobile and social channels
3
Skills For Digital Advertising Operations Manager Resume
- Two to four years related experience with a focus on digital or multimedia sales
- Intermediate experience with social media platforms
- Yield management and/or campaign optimization experience
- An excellent communicator, both on in person and via keyboard
- Understanding of the online advertising industry, ad serving technology and behavioral audience targeting
- Creating, maintaining structure and integrity of inventory, managing inventory
4
Skills For Lead Digital Advertising Operations Manager Resume
- Understanding of ad inventory, trafficking and fulfillment
- Working knowledge of front-end and back-end web technologies, and a real passion for digital advertising
- Training and development of staff and new hires for Ad Sales Planner/coordinator
- Work with finance and legal teams to streamline contracting, billing and performance reporting
- We need an on-the-ball thinker who is great at managing campaign schedules and capable of improving workflows for stellar campaign delivery
- Develop an annual paid media plan to support marketing campaigns and business goals using the full spectrum of media choices
- Define product requirements for advertising sales, operations, billing and reconciliation
- Experience managing projects including successful management of projects through demonstrated organization, multi-tasking, prioritization and time management skills
- Related industry experience and B2B marketing
5
Skills For Senior Advertising Operations Manager Resume
- Leadership experience in the digital advertising environment or an environment that is significantly relevant
- Experience within a programmatic buying platform; DSP, Facebook Ads Manager, other
- Experience with ad operations to traffic, QA, troubleshoot ad tags/assets and campaign tracking/measurement
- Proven success growing a team that grasps new concepts and processes quickly and executes them well
- Set up campaign accounts in various platforms including DCM, AdWords, AdExchange and Marin
- Customize and optimize entire campaign management cycle, including production execution and quality control
- Proficiency with digital ad operation tools: WideOrbit, DFP, Trade Desk, Appnexus OAS, HTML/Email coding, Second Street, HTML
6
Skills For Advertising Operations Manager Resume
- A willingness to roll up his or her sleeves and execute while growing the business
- Track record of working cross-functionally with a diverse set of partners
- In partnership with the Sales team define global and regional advertising sales model
- Proficient in MS Office, with an expertise in MS Excel and intermediate level Powerpoint
- Experience interacting directly with advertising clients, sales teams, and playing a hands-on role in helping to find options and solutions to client challenges
- Significant experience with industry leading ad server platforms; DSP’s, Facebook, Other
- Not afraid to get your hands dirty and do whatever is necessary to get the job done
7
Skills For Audience Development & Digital Advertising Operations Manager Resume
- Superb attention to detail and organizational abilities, ability to troubleshoot and provide guidance and solutions for complex business challenges
- Calculate figures and amounts such as discounts, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry
- Comfortable using their own initiative
- Team player – support and cover other team members
- Working effectively across multiple teams and divisions (editorial, design, technical development, ad operations, sales) to create and implement integrated advertising solutions
- Assist in the building of new 2U owned websites for priority programs
- Proven success in managing high budget media accounts
- Assisting the sales team in the creation of customer advertiser brand-integrations
8
Skills For Digital Yield & Advertising Operations Manager Resume
- BA/BS from a four year college
- Assist in the measurement of all key channel metrics inclusive of: subject lines, copy, graphics, open rates, CTR’s, and lead tracks
- Manage senior level media accounts
- Owns the creative optimization for 5+ 2U programs
- Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues
- Present to C-Level Stakeholders
- Build campaign keywords list & execute (Marin, Adwords, etc)
9
Skills For Digital Advertising Operations Manager Resume
- Manage day-to-day paid media operations, including ad production workflow (internally and by agency), ensuring that ads are reviewed, approved internally, and meet specifications of the media outlets, including being delivered by deadlines
- Provide forward-looking insights on new technologies and omnichannel advertising best practices
- Continually monitor ad placement for brand safety and visibility
- Recommend ways that paid media can work in conjunction with earned and owned media for maximum effect
- Understanding and familiarity with technologies supporting the role: media monitoring, digital advertising technology (paid search, programmatic buying, advertising networks and exchanges, demand side, and retargeting platforms), ad testing tools, web site analytics, data analytics platforms, marketing automation platform
- Hands-on experience managing digital advertising programs
10
Skills For Lead Digital Advertising Operations Manager Resume
- Communicate and work cross-functionally with internal teams and clients
- Your analytical mindset leads to a bias for action
- Define break model and inventory for Linear, Live and VOD program schedules
- Identify global and regional sales partners (resellers, networks, exchanges)
- Prioritize all Audience Extension activities, which include: client presentations, new platforms vetting and onboarding, new products, project sizing, setting clear delivery expectations, proactive communication, fulfillment, meeting deadlines and working to adjust priorities and expectations as necessary with partners, team members and leadership
- Drive continuous improvement within team, Ad Operations and Sales by developing and communicating new or improved processes, platforms, and reporting. Be proactive about identifying areas needing improvement, both within and outside them, and carry out best practices
- Stay abreast of changes to legal, ad offerings, industry and organizational developments and effectively communicate the impacts and options related to these items to our teams and leadership. Structure, guide, grow and train the team for ongoing scalability, experience growth and career pathing
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