Advertising Manager Resume Sample

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Eliezer Marvin
5528 Terry Way,  Houston, TX
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Work Experience


Advertising Manager
09/2016 - PRESENT
Los Angeles, CA
  • Experience in media management and/or advertising
  • Age or above
  • Strategy and execution of all direct response advertising initiatives on platforms including, but not limited to, Google Search, Facebook & Display
  • Manage online advertising budget. Responsible for negotiating all IO’s and contracts, monitoring fulfillment, and ushering invoices through Finance
  • Develop testing strategies in order to improve conversion value
  • Build effective display marketing efforts based on keyword, placement, topic, audience, demographics, and interests
  • Direct the development of digital creative including display ads, landing pages, and search text
Digital Advertising Manager
05/2011 - 08/2016
Philadelphia, PA
  • Work with Data Analytics team to track and analyze the effectiveness of campaign performance, and make necessary adjustments to creative and online media investments to achieve an optimal ROI
  • Work with Data Analytics team to identify 1st party data and 3rd party data appends that can lend more effectiveness to PPC campaigns
  • Assist IT and the Membership teams in regularly evaluating technology stack to make sure all technology meets needs of an up to date online advertising program
  • Stay current on online advertising trends and make recommendations for updated strategies for digital acquisition initiatives, as well as other online advertising initiatives across the organizations
  • Research, evaluate, select and on-board new advertising partners and vendors
  • Work closely with broader Digital Marketing department to make sure all online advertising takes a full funnel and cross channel approach
  • Experience in multiple communication channels including direct mail, e-mail and social media required
  • Strong project management skills with the ability to handle multiple projects concurrently
  • Recommend and work to implement strategies around website design and functionality to drive consumer traffic to campground search assets, reflecting industry best practices and current technology
Senior Digital Advertising Manager
05/2005 - 02/2011
New York, NY
  • Create efficiencies, manage and implement the digital workflow of all advertising products, from the advertiser to the end consumer
  • Offer recommendations to Sales Director to generate revenue through new digital ad products
  • Assist the Database Specialist in producing & Implementing online tracking systems for ad products
  • Ensure SEO best practices are being utilized during all website design and maintenance. This includes staying informed on current and future SEO best practices
  • Incorporate best practices around digital advertising products and strategies to ensure optimal digital performance
  • Work with online development team to appropriately prioritize and manage projects and products by importance, urgency and ROI
  • Ensure online ad products are live and being tracked to facilitate digital web stat reporting
  • Resolve discrepancies in job progression to ensure customer satisfaction. Exercise collaborative approach to problem solving

Education


Upper Iowa University - Des Moines Center
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Excellent Excel skills. Advanced analytical and organizational skills
  • Be able to demonstrate strong, confident influencing and negotiating skills
  • Excellent time management, prioritizing and organizational skills
  • Writing Skills - Has strong competency in creating compelling written and visual stories that generate excitement
  • Strong project management skills (e.g. building & rigorously tracking work plan)
  • Excellent communication skills: written, spoken, & listening in multiple languages
  • Discreet, professional and well spoken, with excellent communication and networking skills

How to write Advertising Manager Resume

Advertising Manager role is responsible for creative, interpersonal, reporting, training, partnerships, presentation, organization, trading, integration, telecommunications.
To write great resume for advertising manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Advertising Manager Resume

The section contact information is important in your advertising manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Advertising Manager Resume

The section work experience is an essential part of your advertising manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Advertising Manager resume experience can include:

  • Prepare material according to specifications and distribute to appropriate media vehicles on or before established deadline while tracking and managing progress
  • A good team player with strong leadership skills
  • Strong communication skills – a proven ability to build relationships, communicate & translate technical knowledge to a range of audiences
  • Strong analytical and reporting skills including KPI development and measurement
  • Strong presentation skills, able to communicate and articulate project needs and results clearly
  • Be highly numerical with strong analytical skills

Education on an Advertising Manager Resume

Make sure to make education a priority on your advertising manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Advertising Manager Resume

When listing skills on your advertising manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical advertising manager skills:

  • Manage employees with training and coaching skills, as well as evidence of developing exceptionally motivated teams
  • Excellent organizational, planning, analytical and communication skills
  • Solid knowledge of website analytics tools (e.g., Google Analytics) to pull, merge and analyze campaign results effectively
  • Excellent communications skills in speech and in writing
  • Strong presentation skills desired
  • Commanding presence, with deep leadership skills

List of Typical Experience For an Advertising Manager Resume

1

Experience For Digital Advertising Manager Resume

  • Proven experience in project and time management
  • Partner with agencies and internal creative team to manage campaign productions, establishing scope, budget, production plans efficiently and effectively
  • A strong understanding of and experience developing insightful, integrated marketing campaigns
  • Experience writing basic HTML as well as Photoshop, Illustrator or Indesign, as well as web design
  • Experience using Wordpress, content management software, and ad server software
  • Respond flexibly to changing priorities with a positive attitude
  • Work independently or in a team environment with rapidly changing priorities and demands
2

Experience For Senior Advertising Manager Resume

  • Proven ability to lead creative process and direct the advertising team (internal and external)
  • Collaborate on the editorial design of the Good Sam Travel and Savings Guide
  • Innovative marketing experience in a renowned marketing company and/or advertising agency
  • Experience managing brand strategy, creative development and production
  • Experience leading cross-functional agency teams and/or departments
3

Experience For Senior Digital Advertising Manager Resume

  • Build and grow strong, professional relationships with beauty clients
  • Coordinate with Chevy internal teams to manage advertising scheduling and trafficking
  • Frequent eye/hand coordination, manual dexterity, handling, wrist motion and bending/stooping
  • Lead and develop strategic advertising communications for Southern Company brand, sports marketing and HR/recruiting programs
  • Serve as day-to-day contact for PGA Tour including Tour Championship branding, advertising and activation
  • Knowledge of advertising process and media planning/buying
4

Experience For Global Brand Advertising Manager Resume

  • Assists in developing and launching a project management tool; including timelines and service level agreements
  • Work closely with senior stakeholders, particularly within Category Marketing teams, ensuring that all products ranges are included in advertising plans
  • To take responsibility for advertising budget including supplier funding
  • BA in communication, journalism, marketing, advertising or related field
  • Oversee reporting, analysis, and optimization of advertising campaigns
  • Identify and be proactive in developing new advertising opportunities in your markets
5

Experience For Silverado Advertising Manager Resume

  • Thorough understanding of graphic design, pre-press and printing processes
  • Lead a team of 3, ensuring the team are delivering plans to the best possible standard
  • Mentor student sales staff of approximately twenty including sales, marketing, and product development
  • Develop selling strategies for all products including goals
  • Deal with problems including customer complaints, production difficulties (bad or missing copy, poor design)
6

Experience For Precision Advertising Manager Resume

  • Recruit, train evaluate and supervise student advertising staff and student marketing team
  • Build and refine strategies including budget, bidding, creative and LP, continuously across all channels to drive business outcomes
  • Develop and deliver digital marketing and media strategies to drive lead conversion/nurturing
  • Work closely with other digital marketing teams and specialists to develop campaign content, creative and landing pages
  • Participate in training, workshops and any department meetings
  • Proficient in Google Analytics and Event Tracking
  • Develop, plan, execute and evaluate all paid advertising and PR campaigns
  • Help develop and manage brand marketing calendar in collaboration with Brand Manager, to ensure all deliverables and milestones are complete in a timely manner
  • Work collaboratively with the Creative Solution Directors in a role that bridges both the advertising and Creative Solutions teams
7

Experience For Assistant Advertising Manager Resume

  • The development and delivery of B2B marketing activity to support our Cycle2Work and Halfords for Business departments
  • Right first time campaign management: including stakeholder sign off, budget management and campaign evaluation
  • Thrives when working under pressure and to tight deadlines
  • Self-motivated with the ability to work efficiently, independently and cohesively, consistently producing quality results
  • Broad understanding of utility operations, issues, policies and corporate strategy
  • Strategic judgment in messaging and creative review
  • Manage social advertising campaigns (Facebook, Instagram, Snapchat)
  • Communicate with product marketing teams and markets
  • Identify and develop new advertising opportunities in your market
8

Experience For Sponsorships & Advertising Manager, Esports Resume

  • Manage social advertising campaigns (FB, Insta, Snapchat )
  • Participate directly in the business development success of markets generating multi-million revenue
  • To support Category Marketing teams
  • To own the day-to-day agency media planning and creative production relationships
  • To manage expectations and relationships of key internal stakeholders across marketing and commercial teams inc HoCs and Cat Ds
  • To always look at better ways to manage the work and the teams (including agencies)
9

Experience For Advertising Manager s Resume

  • Develop and implement new ways of working
  • Identify the advertising needs of the market and provide ways to meet them
  • Set direction and methods of evaluating staff performance
  • Oversee the placement (layouts) and appearance of all advertising in all products
  • Oversee and approve all promotional and marketing materials
  • Primary liaison between advertising and production and/or editorial staff
  • Conduct group and one-on-one meetings and other forms of training with staff
  • Work with our printer to schedule advertising related supplements and publications
10

Experience For Associate Advertising Manager Resume

  • Develop and implement training activities for staff
  • Develop and implement a systematic method of prospecting for new customer leads
  • Ensure advertising staff follows DSPC policies and procedures
  • Serve as a liaison between the public and the advertising office
  • Collaborate with regional marketing team to localize campaigns
  • Assist with print production on an as needed
  • Manage seasonal temp help for print and online projects and products

List of Typical Skills For an Advertising Manager Resume

1

Skills For Digital Advertising Manager Resume

  • Excellent interpersonal and communication skills (verbal and written), fluent English
  • Proven communications skills (written and oral)
  • Strong understanding of digital display advertising and previous experience of implementing such campaigns
  • Proven experience developing and managing budgets
  • Solid knowledge of web analytical tools, user experience, AB test, remarketing, landing page conversion optimization
  • To operate effective administration to ensure efficient sales and client servicing
  • Strong proficiency with bring stories to life in Microsoft Powerpoint with speed, accuracy, and good aesthetic sense
2

Skills For Senior Advertising Manager Resume

  • Attentive to detail, organised and a good communicator with a proven ability to execute advertising successfully
  • Experience with strong knowledge of the major global and regional Social Media platforms
  • Effectively lead and motivate a team and collaborate cross-functionally
  • Advanced skills in Excel, Word and PowerPoint and InDesign
  • Strong evidence of corporate media contract development and management
  • Basic computer (Word, Excel, PowerPoint) skills
  • Marketing and Communications Expertise – Solid marketing/comms expertise including a firm grasp of latest online industry trends
  • Advertising sales experience ideally gained within the luxury print and digital media environment
3

Skills For Senior Digital Advertising Manager Resume

  • Digital landscape expertise and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
  • Experience of building and executing multi-channel digital marketing plans at globally recognized brands that complement GoPro
  • Cross-channel digital planning and buying experience including digital video, display, paid social and search
  • Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness
  • Experience in building and executing social media advertising plans
  • Experience planning and buying digital media to achieve brand awareness and sales objectives
  • Deep experience at client service and the ability to collaborate with local leadership to bring the advertising and media plans to life
  • Experience with giving and receiving feedback
  • Three years of experience within an advertising department or advertising agency
4

Skills For Global Brand Advertising Manager Resume

  • Business experience, particularly in marketing, advertising, or public relations
  • Experience in building and executing paid social media campaigns (Facebook, Twitter LinkedIn)
  • Experience working with Editorial, Marketing and Technology teams
  • Experience in working with media buying and creative agencies
  • A creative thinker with a skill for developing advertising campaigns that resonates and drives action with customers
  • Innovative thinking and ability to craft new concepts that combine creative and media strategy and make recommendations that are scalable and effective
  • Data driven mindset and experience to track all advertising activities to maximize ROI
  • Attract, build and grow a strong, high performing team
5

Skills For Silverado Advertising Manager Resume

  • Operate in a fast paced and ever changing political environment
  • Experience working in a digital environment
  • Excellent judgment in evaluating growth opportunities and optimizations
  • Good overview of the IBM business and an understanding of the technology marketplace
  • Experience working locally in Northern or Southern Europe on campaign is desirable
  • Experience in managing multiple campaigns simultaneously
6

Skills For Precision Advertising Manager Resume

  • Experience working with external agencies, contracts and invoices
  • Hands-on experience with Facebook & Instagram advertising, Google AdWords and Doubleclick platform
  • Experience working with the retail industry is also an advantage, but not a necessity
  • Strong understanding of media, creative and brand
  • Strong local market knowledge and ability to provide digital partner recommendations for Greater China
  • ) Build strong relationships and execute presentations to key accounts in the assigned segments
7

Skills For Assistant Advertising Manager Resume

  • Brilliant communicator: a strong storyteller who can express views in person, in powerpoint, or in narrative format
  • Experience in Retail, US Wireless, Consumer Electronics or Technology
  • Make judgements/decisions based on business priorities
  • Organised, good at time management
  • Fluent in Swedish and very good in English language
  • Strong ability to comprehend and structure complex business deals and partnerships
8

Skills For Sponsorships & Advertising Manager, Esports Resume

  • Experience with live event management, broadcast production, and post-produced content
  • Constantly analyse online and offline data and trends, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations
  • Work intrinsically with the Creative Solutions Project Managers and Art team to develop and deliver cost effective and creative ideas to clients
  • Oversee, evaluate, train and prioritize workload of Graphic Design team, Digital Specialist and Public Relations/Social Media Coordinator
  • Creative tendencies with the ability to juggle multiple priorities and deadlines
  • Manage and direct effective media buying strategies, optimizing to ensure maximum performance
  • Experience in advertising, communications and/or marketing
9

Skills For Advertising Manager s Resume

  • Manage multiple projects, across multiple cross functional stake holders, to drive effective local advertising
  • Manages relationships with outside vendors to ensure timely, accurate, and cost-effective production campaigns
  • Developing a close relationship with category teams to develop compelling propositions for advertising and keeping teams up to date with campaign results
  • Planning and execute digital advertising campaigns, including web, search, email, social media, display and affiliate advertising
  • Understanding of luxury and how to bring that to life across advertising products
  • Working closely with the wider Marketing team to drive integration across channels and ensure consistent creative execution within your areas of responsibility
10

Skills For Associate Advertising Manager Resume

  • Understanding of the creative processes and production protocol in a scalable manner
  • Understanding of Accenture’s business and brand strategy
  • Ensuring that our customer is at the heart of all our communications
  • Work with creative and media agencies to implement plans for advertising: writing briefs, evaluating creative, managing production schedules and approvals
  • Interfaces with all advertising agencies regarding media plans, media purchases, media deadlines and approvals, schedules, billing and trafficking
  • Self-motivated, striving to be ahead of emerging advertising and market trends

List of Typical Responsibilities For an Advertising Manager Resume

1

Responsibilities For Digital Advertising Manager Resume

  • Innovator. Strong brainstorming skills and able to reinvent Chronicle products and stay relevant
  • Advertising experience, ideally with media/creative advertising agency or lifestyle brand experience
  • Digital media sales and marketing skills
  • Demonstrated experience working with and leveraging consumer research (with internal and external teams)
  • Broadcast experience and in-depth print and online marketing experience
  • Define territories and organize the staff to effectively utilize resources and provide a high level of customer service
  • Proactively develop and maintain knowledge and skills related to technology, tools & products (new releases, updates, etc.)
  • Broadcast experience and in depth digital and mobile experience
2

Responsibilities For Senior Advertising Manager Resume

  • Time management skills under the pressure of daily deadlines
  • Experience working with opportunity segments, including Hispanic marketing
  • Significant digital advertising; with focused experience planning and/or executing programmatic campaigns
  • Monitor campaign activity using data tools to identify areas for optimisation of the media plan and landing experience
  • Good understanding of entire consumer journey and different communication touch points, and where precision marketing fits
  • Since we are in Zurich, and sometimes hold meetings on ski lifts, being a top skier or snowboarder is always a good thing
  • + years digital and mobile marketing experience
  • Programmatic experience at performance agency, independent trading desk, publisher or account manager at Ad Tech companies
3

Responsibilities For Senior Digital Advertising Manager Resume

  • Experience of using GAP, Doubleclick tech stack (or other), DSPs and DMPs
  • Strong knowledge of the PR field to include press campaign development and execution of communication plans
  • The ability to build and maintain strong stakeholder relationship is essential
  • Establish revenue goals for the academic year and monitor industry trends and evaluate current line profitability and effectiveness
  • Optimize final ideas for testing; provide input for idea testing, including input on research objectives, format, stimulus, discussion guide
  • Responsible for developing, organizing and executing meet and greets, radio promotions and special events for artists
  • In conjunction with Marketing Operations, manage the quarterly budgets: opening of POs, billing reconciliation, etc
4

Responsibilities For Global Brand Advertising Manager Resume

  • Educate other Metro by T-Mobile and T-Mobile departments (inside and outside marketing) on advertising plans and timing as need it
  • Competence working with computer systems and software including Excel, Google Analytics and digital ad serving platforms
  • Passion for marketing and advertising, including new trends and technologies
  • Fuel revenue growth via PPC, display advertising, remarketing, paid social, and other online advertising channels
  • Able to collaborate internationally, including leading and calling in meetings with US HQ on Pacific Coast
  • Project ownership and commitment to delivering results, whilst always sticking to tight deadlines
  • Provides input into the research process around delivering the most insightful consumer input to optimize both strategic messaging and creative output
  • Manage Advertising budget which includes approving estimates and purchase orders
5

Responsibilities For Silverado Advertising Manager Resume

  • Advanced working knowledge of computers, spreadsheets, word processing and adobe product suite
  • Assist in resolution of problems arising during production process
  • Be familiar with the operational structure of a dealership and advise on digital marketing best practices to drive leads and support branding objectives
  • Oversees the advertising budget, billing and financial reports
  • Own measurement and tracking within analytics for paid channels through definition of goals, tracking events, and conversion triggers
6

Responsibilities For Precision Advertising Manager Resume

  • ) Evaluate and propose quarterly single copy sales and marketing plans, which result in meeting quarterly and annual sales objectives
  • Ensure ongoing management and maintenance of uploading of all current and relevant creative/graphics from agencies
  • Highly motivated individual who is capable of working in the details while ensuring the overall program is on strategy
  • Mastery of budgeting and P&L development around National marketing budgets
  • Determine directions for refinements resulting from the research
  • Adept at developing both commercial and operational strategies to meet business goals
  • Work closely with our US advertising team to ensure that there is constant dialog between our two offices on conversations with our global beauty clients
  • In-depth understanding of the global luxury beauty marketplace
7

Responsibilities For Assistant Advertising Manager Resume

  • Communicate Advertising activity and performance to key internal stakeholders such as senior management, category teams and stores
  • Plan and implement all local media buys to fit within marketing objectives and budget parameters
  • Maintain detailed logs for all production and advertising related expenses
  • Work with vendors for bid pricing, specification and fulfillment
  • Reviews reporting (Web/Social/Promo) and provide insights to Manager and VP on potential changes if communication strategy not aligned with Brand
  • Utilize research to understand consumer insights for brief development and learn from advertising research as a way to consistently enhance campaigns
  • Initiates and manages discussions and advertising agreements with outside agencies; negotiates agreements with outside sales representatives
  • Extensive knowledge of advertising industry
8

Responsibilities For Sponsorships & Advertising Manager, Esports Resume

  • Identify trends and insights for optimizing investment and performance based on quantitative and qualitative analysis
  • Partner with a variety of vendors and agencies to manage the execution of digital advertising campaigns
  • Collects, analyzes, and summarizes budget information for tracking; ensures accurate and appropriate media placement; reconciles budgets
  • Ensure efficient progress of project workflow and reviews, creating action plans and project documentation as needed
  • Actively participate in agency meetings generating creative solutions and strategic feedback
  • Proficient in web tracking and analytics tools
  • BA/BS Business, Marketing, Communications, or equivalent is required
9

Responsibilities For Advertising Manager s Resume

  • Provide budget support to actively track all agency jobs from estimate-to-invoice across multiple agencies for improved forecasting
  • Challenge media agencies through ensuring L’Oréal standards are applied to ensure consistency and quality of campaigns and full optimization of budgets
  • Translate strategic marketing objectives into engagement tactics
  • Knowledge of self-service advertising capacity within social media platforms
  • Analyze and report on key performance data (top of funnel to bottom) to marketing team leaders
  • Own cost-per-lead and cost-per-sale optimization, focusing on conversion metrics to drive increased campaign ROI
  • ) Provide leadership, training, development and recognition for their teams
10

Responsibilities For Associate Advertising Manager Resume

  • ) Assist with special projects and department-wide initiatives, including special support requests as assigned
  • Work to deadline while reacting quickly to new projects
  • Be a sales ambassador for Boots and work closely with the Advertising
  • To report to the Advertising Director as appropriate
  • Lead infrastructure and ad tech projects to drive digital marketing innovation and efficiency
  • Work with paid search (SEM) platforms like Google, Bing, Yahoo, and Baidu
  • Manage advertising on LinkedIn Ads, SpyFu, BuzzSumo, TradeDesk, and Moz
  • Build and test retargeting audiences (e.g. product page specific traffic, all prospect traffic)
  • Design outbound and retargeting video ads on Youtube

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