Strategist, Marketing Resume Sample

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Tristian Hagenes
918 Maximilian Lake,  Dallas, TX
+1 (555) 835 1247

Work Experience

Senior Strategist, Marketing
06/2017 - PRESENT
Boston, MA
  • Develops ‘thought leadership’ in key categories (including but not exclusive): Automotive; Retail; Restaurants; Medical; Home Improvement and Legal. Include ancillary categories related to each key category
  • Understands audience based selling principles and how to apply audience analysis in conjunction with research data for creative executions and an overall media strategy focused on the customer’s return on investment
  • Collaborates with production team to ensure execution of customer’s business objectives in an effort to align the creative with the client needs and overall account strategy
  • Develop programs designed to increase exposure to BB&T’s products and services among specified target segments via online advertising and owned web experiences
  • Maintain relationships with media and technology vendors that are strategically aligned with the firm’s goals
  • Understanding customer business and organization process and how to contribute to customer’s success
  • Identify all the step and timeline for rolling out major campaigns and the sprints for optimization
  • Make sure shared service teams and agencies are delivering and receiving information from our team on a prompt basis to
Marketing Campaign Strategist
05/2015 - 05/2017
Phoenix, AZ
  • Work with CX campaign managers to keep the planning process on track and set milestones for putting campaigns in market
  • Communicate team progress across deliverables and campaign and key metrics for optimization once the campaigns are in market
  • Work with CX Content managers and product marketing to identify where LOB or Tech campaign elements can cross over to CX and how they get reworked for our messaging
  • Work with SMB campaign managers to keep the planning process on track and set milestones for putting campaigns in market
  • Work with SMB Content managers and product marketing to identify where LOB or Tech campaign elements can cross over to SBM and how they get reworked for our messaging
  • Story-telling: know what it takes to bring a message strategy together in a way that tells a clear, engaging story around Adobe’s value proposition
  • Influencing skills: ability to work with and influence team members from across the organization who’s input is critical to success of the plan
  • Defining Campaign Targets: Define the target audience and its preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline
Strategist, Marketing
08/2008 - 12/2014
San Francisco, CA
  • Content and Messaging: Develop content to support online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
  • In digital demand generation
  • Project ownership and management of CMO program
  • Project ownership and management of CEO program
  • Cross functional and global team collaboration
  • Create and execute global CMO marketing plan for Google Cloud, working cross-functionally and cross-organizationally
  • Launch, monitor and optimize email nurture of CMO and CEO programs globally, working with Content and Strategy & Science teams
  • Campaign enablement, ensuring global campaigns are understood and utilized by Google Cloud -Marketing, Sales and Field Partners by way of updating and maintaining buyer profile decks, Campaign Playbook deck, asset uploads on Zift Platform


Johnson & Wales University (JWU Charlotte)
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Excellent collaboration skills with a wide variety of people (engineering, marketing, researching, standardization)
  • Possess excellent oral communication skills and political acumen
  • Experience developing and managing a B2B campaign
  • Consultative selling mindset with a demonstrated ability to analyze client businesses needs and create marketing strategies to meet those needs
  • Experience working with global teams for demand generation, lead nurture, campaign messaging and management
  • Have experience setting up 360 campaign plans
  • Strong working knowledge of consumer loyalty programs across a variety of verticals and industries

How to write Strategist, Marketing Resume

Strategist, Marketing role is responsible for events, software, credit, training, integration, telecommunications, design, research, digital, messaging.
To write great resume for strategist, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Strategist, Marketing Resume

The section contact information is important in your strategist, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Strategist, Marketing Resume

The section work experience is an essential part of your strategist, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategist, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategist, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Strategist, Marketing resume experience can include:

  • Content and Messaging: Work with content strategist to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
  • Accountable for the development of communications to our partners, serving as the SME on our partners’ businesses and verticals and owning multiple specialized areas
  • Engage partners through sound management practices, strong leadership, and innovation to ensure strategies are implemented
  • Oversees the development and execution of credit marketing and loyalty strategy content and projects in support of existing clients
  • Investigates and articulates data and research informed best practices on a variety of marketing and loyalty topics including payment solutions, cardmember acquisition, credit CRM, brand marketing, customer and cardmember engagement and loyalty enablers
  • Provides relevant and forward-looking consultation to internal and external partners leading to successfully implemented strategies that drive value for our clients and our organization

Education on a Strategist, Marketing Resume

Make sure to make education a priority on your strategist, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategist, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Strategist, Marketing Resume

When listing skills on your strategist, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical strategist, marketing skills:

  • Strong interpersonal skills; ability to work as part of a virtual team
  • Excellent oral and written communication, interpersonal skills and fluency in both English and local language. Chinese is the benefit requirement
  • Marketing Automation (preferably Eloqua)
  • Marketing waterfall model and framework
  • Leverage the entire marketing ecosystem to develop personalized client interactions using various channels
  • Marketing to marketing professionals

List of Typical Skills For a Strategist, Marketing Resume


Skills For Marketing Campaign Strategist Resume

  • Manage change effectively and ensure focused delivery
  • Partner effectively with a variety of individuals on all organizational levels
  • Experience in enterprise technology marketing
  • Online advertising, re-targeting and associated tools such as DMP (BlueKai)
  • Recommend marketing campaign strategies in connection with the client lifecycle to foster client engagement
  • Develop the marketing campaign ecosystem and its strategies and targets for the business lines under your responsibility

Skills For Senior Strategist, Marketing Resume

  • Plan and monitor marketing activities under your responsibility: Understand client needs, issues, and triggers
  • Contribute to the development of our marketing practices
  • Show creativity and a different way of thinking
  • Have expertise in digital and relationship marketing strategies
  • Be efficient in a changing matrix environment

Skills For Marketing / E-commerce Strategist Resume

  • Comfortable presenting ideas to stakeholder groups and leadership
  • Ensures alignment of digital media and messaging across all channels
  • Work with and influence teams members from across the organization who’s input is critical to success of the plan
  • Digital marketing experience working either within a marketing function such as email marketing, search, web, etc., or managing such functions as part of a campaign
  • Act as an expert advisor in your field of expertise and offer advice to the parties involved in the application of related principles
  • Manage a large number of projects with multiple components and make decisions relative to the project’s progress
  • Quickly learn a client’s business, its category, target audience(s), and competitive landscape

Skills For Senior Marketing / Brand Strategist Resume

  • Be a great collaborator
  • Be able to give presentations to executives
  • Have knowledge of the Bank's different business lines (an asset)
  • Be bilingual, spoken and written (English and French)
  • Advanced knowledge of general marketing, CRM and credit marketing concepts and principles (segmentation, credit card benefits, offer strategies, testing strategy, strategies to drive co-brand partner and external spend)

Skills For Marketing & Engagement Strategist Resume

  • Demonstrated capacity to leverage data (analytics, research, industry trends, financial modeling) to build proof points necessary to support strategy development, including the ability to obtain, interpret and explain results
  • Manage a large number of projects with multiple components
  • Applies strengths and opportunities of individuals to broader team’s success
  • Can articulate strengths and opportunities of direct reports and broader team and challenges team through empowerment and enablement
  • Responsible for Value Proposition Management processes and for providing loyalty thought leadership in the development and refresh of cardholder benefits and rewards programs

Skills For Campaigns Strategist, N.A Marketing Resume

  • Monitors and identifies future trends and activities related to the broader business objectives
  • Creates opportunities to enhance our competitive advantage
  • Accountable for the development of communications to our partners, serving as the SME on our partners’ businesses and verticals, and owns multiple specialized areas
  • Responsible for helping team understand and contribute to success of projects, growth plans, strategic imperatives, marketing goals, and team goals
  • Microsite & landing page design concepts and technologies
  • Reviews all projects for global initiative impact
  • Eliminates barriers and helps focus team on critical milestones needed to achieve project success

Skills For Marketing Channel Strategist Resume

  • Is a manager and coach to 2+ direct reports
  • Audience segmentation analysis and tools
  • Paid, earned, owned model of integrated digital tactics
  • Active and comfortable in social media such as LinkedIn and Twitter
  • Gathers, synthesizes, and applies digital insights to inform strategies
  • Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels. These channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video

Skills For Marketing Digital Strategist Resume

  • Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
  • Responsible for the management of the digital tools and technologies data management platform (DMP) and the methods by which the platforms can be used to effectively accomplish business objectives
  • Manages the media verification tools and the methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)

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