Payer Marketing Resume Sample

5.0
1 vote
Tessie Langosh
30696 Carter Walk,  Boston, MA
+1 (555) 968 3305

Work Experience


Senior Manager, Payer Marketing
03/2018 - PRESENT
Boston, MA
  • Customer-facing teams (ie, Payer Account Managers, Sales)
  • HCP- and Patient- Marketing
  • Pricing & Contracting
  • Trade & Distribution
  • Public Affairs, Advocacy
  • Regulatory, Legal, Compliance
  • Global Market Access
  • Developing, vetting, and recommending brand and category pricing, access & reimbursement strategies
  • Conducting payer and key health care stakeholder value and influence assessments
Business Intelligence Analyst Payer Marketing Insights & Analytics
01/2012 - 10/2017
Detroit, MI
  • Developing value proposition for assigned products across assigned customer channels (payer and systems)
  • Developing primary market research insights and synthesizing secondary research
  • Conducting reimbursement landscape analysis
  • In the pharmaceutical industry with the majority of time in managed markets and marketing
  • Understand and educate the organization on market access landscape, channels, and strategies
  • Understanding of the FDA promotional guidelines and approval process
  • Work across multiple functions (sales, finance, product development, public affairs, medical affairs)
Senior Manager, Payer Marketing
06/2008 - 11/2011
New York, NY
  • Develop the strategic market access plan for Ironwood’s current and future products, including overall Market Access strategy, brand value platform, launch and pull-through
  • Experience in payer marketing, brand marketing/management
  • Experience in product marketing or access marketing and/or account management
  • 10–15+ years’ experience in payer marketing, brand marketing/management
  • Drive development strategic payer value plan
  • Work with internal and agency partners to create payer tactical plan
  • Implement tactical plans and programs against defined strategies to meet timelines, budgets and sales cycles
  • Partner with Promotion & Advertising Review Committee (PARC) and Production Manager to ensure quality and timely approval and production of marketing programs and initiatives
  • Partner with Compliance to ensure initiatives align with Code of Conduct and capture advocacy/sponsorship spend in accordance with Sunshine Act reporting

Education


Kaplan University - Mason City Campus
2002 - 2007
Bachelor's Degree in Business

Professional Skills


  • Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
  • Excellent leadership and communication skills (written & verbal)
  • Strategic, results-driven leader with strong organizational skills
  • Experience in customer facing or marketing experience (e.g., customer management, account management or marketing)
  • Experience in customer facing or marketing experience (e.g., sales management, customer management, account management and/or brand marketing)
  • Proven experience conducting formal and ad-hoc presentations to cross-functional partners both internally and externally is required
  • Specialty Drug experience required; Rare Disease experience desirable

How to write Payer Marketing Resume

Payer Marketing role is responsible for government, software, finance, training, oncology, planning, reporting, design, research, digital.
To write great resume for payer marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Payer Marketing Resume

The section contact information is important in your payer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Payer Marketing Resume

The section work experience is an essential part of your payer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous payer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular payer marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Payer Marketing resume experience can include:

  • Data analytic skills qualitative and quantitative
  • Demonstrated experience in financial management (e.g., brand budget, profit plan, sales forecasts)
  • Consulting/Stakeholder Management experience
  • Experience managing external Marketing agencies and vendors, and managing promotional budgets
  • Team leadership and experience managing and developing direct reports
  • Strong understanding of US health care delivery and payment/insurance systems

Education on a Payer Marketing Resume

Make sure to make education a priority on your payer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your payer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Payer Marketing Resume

When listing skills on your payer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical payer marketing skills:

  • Prior payer marketing experience in oncology buy & bill, medical benefit product
  • Pharmaceutical or biotechnology experience, including payer marketing, marketing, sales, and account management related
  • Marketing experience (including payer marketing) in the pharmaceutical or biotechnology industry
  • Strong understanding of governmental regulations around pricing and contracts
  • Experience managing highly complex customer commercial models, large account management and buying processes across pharmacy and medical benefit products
  • Demonstrated knowledge of specialty markets and contracting processes

List of Typical Experience For a Payer Marketing Resume

1

Experience For Business Intelligence Analyst Payer Marketing Insights & Analytics Resume

  • Liason to the Syneos Sales Team providing sales messaging, tools, updates, training, and resources to maximize OneTouch share growth with HCPs
  • Position involves analysis of competitive marketplace to implement POA (Plan of Action) strategy to accelerate sales growth
  • Key contributor to the development of Payer Access Strategy in government and commercial channels
  • Participate and contribute to all launch team meetings and events
  • Support continued access and reimbursement for ARISTADA within Public and Private channels
2

Experience For Senior Manager, Payer Marketing Resume

  • Develop and implement Public and Private Payer reimbursement strategy for the launch of ALKS 3831
  • Work across multiple functions (brand, sales, finance, product development, public affairs, medical affairs)
  • Development of the Payer Access Strategy and Tactical Plan
  • Provide strategic input into life cycle initiatives
  • Lead presence at key payer congresses
  • Community Outreach Programs
  • Overnight travel ~10-15%
  • Account Manager material support for value message and pull through: visual aids, value decks and other brand messaging campaign elements/materials for each promotional period (POA) including non-personal materials to support Customer Care Center. Responsible for the development and implementation of pre-launch materials and disease state campaigns for launch approaching brands

List of Typical Skills For a Payer Marketing Resume

1

Skills For Business Intelligence Analyst Payer Marketing Insights & Analytics Resume

  • Strong understanding of legal and regulatory environment as it pertains to government channels
  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon Merck business opportunities
  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon oncology biosimilar business opportunities
  • Broad Payer or B2B Payer Marketing experience is required
  • Proven ability to design, analyze and report key performance indicators at the individual and department level
  • Pharmaceutical product launch experience and portfolio management
  • Marketing expertise, working within a matrix environment
  • Willing to travel in the US up to 25%
  • Formulate launch pricing and contracting strategy while managing market ambiguity
2

Skills For Senior Manager, Payer Marketing Resume

  • Financial acumen, including background in financial modeling, evaluation of terms/deal structures, and strategies for value creation
  • Lead, inspire, and engage with passion by modeling EMD Serono behaviors and working with a sense of urgency to achieve organizational goals
  • Partnership with internal marketing colleagues and external agencies to develop marketing collateral and assist with product launches
  • Influential role in the development of the pricing and contracting launch strategy
  • In depth knowledge of the payer environment and understanding of the evolving reimbursement landscape
  • Health & Wellness programs including onsite flu shots and health screenings
  • Knowledge of government pricing, codes and reimbursement
3

Skills For Director, Payer Marketing Resume

  • Plan and attend (if necessary) payer customer meeting to ensure access for appropriate patients
  • Position requires extensive collaboration with Professional Education, Sales, Marketing, Vendors, Creative Agencies and other Johnson & Johnson Companies
  • Support development of the payer value proposition utilizing clinical and health economic data
  • Development and delivery of supporting tools and resources for account management teams as it relates to reimbursement and access
  • Monitor evolving payer market and advise implications for business strategy
  • Development and delivery of supporting tools and resources for account management teams
  • Overnight travel ~15 - 20%
4

Skills For Associate Director, Payer Marketing Resume

  • 401(k) with company match and Annual Retirement Contribution Plan
  • Company match of charitable contributions
  • Generous time off for vacation and the option to purchase additional vacation days
  • Experience developing and executing a multi-channel Payer marketing plan including personal, non-personal, and digital tactics (web, CRM, etc.) that is aligned with market access strategy as well as HCP- and Patient-facing marketing plans
  • Proven ability to use customer and marketplace insights to identify, develop, and implement initiatives that meet business needs
  • Detailed-oriented, with strong quantitative and analytical ability
  • Demonstrated business acumen indicative of an ability to identify trends, opportunities, and effectively manage a budget as well as provide “pull-through” expertise
  • Analyze complex situations to identify root cause and quickly create solutions with a clear direction
5

Skills For Director Payer Marketing Resume

  • Articulate clearly and conduct verbal presentations with large and small audiences
  • Expert knowledge of market access and reimbursement trends impacting the healthcare industry, including quality of care, performance measures, value-based reimbursement and payment models, care coordination, customer segments (private and public), and alternative payment models
  • Strong knowledge of the reimbursement environment for pharmaceutical products
  • Advanced influence and credibility to engage internal and external stakeholders
  • Strong communication skills and an ability to translate complex information into succinct and impactful marketing messages; ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions
  • Continuously demonstrate company core values including transparency, courage and respect
  • Collaborative work style and familiarity with core operating function (sales, regulatory, legal, medical, global marketing and co-promotion partners)
  • Access and influence various functional areas and motivate groups to actions
6

Skills For Senior Director, Payer Marketing, Migraine Resume

  • Meet challenges confidently with energy and drive. Motivated by results, urgency and personal commitment. Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect
  • Account Management/Contract Negotiation experience
  • Experience in the commercialization of biosimilars and/or complex multi-source products
  • Work across multiple functions (sales, brand marketing, market research, policy, medical affairs, finance)
  • Knowledge of payer business models and Medicare Advantage in particular
  • Assist in the development and implementation of the Market Access strategic plans to meet customer and patient needs, including the development of payer specific product plans and plans of action
  • Partner with therapeutic area marketing leads to develop and execute access strategies with playbooks for channel, segment, and key account management
  • Partner with Directors of Patient Services and HUB to further connect contract offerings with facilitation of enhanced patient access and process efficiencies
7

Skills For Manager, Payer Marketing Resume

  • Develop and implement analytics, tools and resources to evaluate contract performance and provide insights
  • Develop a strong understanding of EMD Serono’s products, culture, and capabilities to most effectively work within the organization to optimize value communication, product access and partnership programs
  • Ensure that EMD Serono’s product and above-brand value propositions are effectively tailored and communicated to key access influencers
  • Working closely with the Corporate Account Directors, identify opportunities for pull-through programs with key accounts most likely to engage and benefit from such services
  • Develop strong lines of communication and partnership with key leaders within EMD Serono’s commercial and medical organization to help lead various commercial initiatives and teams to take full advantage of “pull-through opportunities”
  • Work with access influencers to ensure continued profitable access with minimal restrictions for EMD Serono’s pharmaceutical products
  • Monitor the changing payer landscape mergers and acquisitions (industry consolidation), benefit design trends, strategic account trends, medical loss ratios, quality metrics, and the evolution of the Affordable Care Act (ACA) and report on impact of market trends and events to EMD Serono customer relationships, programs, and brands
  • Work closely with Corporate Account Directors (CADs) to ensure success of contractual agreements with key access influence accounts (e.g., pull-through programs and rebates)
8

Skills For Payer Marketing Resume

  • Partner with Legal and Compliance to ensure that all programs are consistent with the latest laws, guidance, and corporate policies
  • Provide proactive market feedback to Market Access and cross-functional teams on business trends, competitive updates, and industry issues and opportunities
  • Cultivate an atmosphere of cross-functional collaboration and reciprocal communication that creates a winning environment and inspires all to hold themselves and others accountable for delivering excellence
  • Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies
  • Competitive intelligence and customer insight: Oversee the implementation of market research plan for all campaigns, advisory boards, managed care thought leader development, leadership of Managed Markets Account Manager Feedback teams related to current and new program execution
  • Access generating tools (assisting Account Managers ability to meet with targeted customers): customer-mediated formulary adherence initiatives, market expansion programs including speaker bureaus
  • Regulatory approvals: Responsible for PMRT (Product Material Review Team) PGC (Promotional Grant Committee) process management related to projects and programs
  • Market research: Generates primary and secondary data points to support strategies through market research, modeling, advisory boards, and Account Manager feedback mechanisms
9

Skills For Business Intelligence Analyst Payer Marketing Insights & Analytics Resume

  • Leads the development of Managed Markets program and services plan that is accountable to develop evidence-based solutions to disease state or healthcare delivery market challenges surrounding assigned brands, therapeutic areas, or customer channels
  • Work closely with the US Market Lead, New Products, Global Market Access, CORE and the Global Business Development teams to provide payer input into new product planning and business development for both Primary Care and Hospital Specialty products
  • Work closely with US Brand Marketing and Integrated Account Management (IAM) organization to support overall objective to achieve profitable market access and grow net income for respective brands
  • Develop payer customer segment strategy and promotional campaigns for all US payer customer segments (health plan, Pharmacy Benefit Managers, Medicaid, Medicare, federal, pharmacy, hospital and community oncology GPO)
  • Develop payer and health system value messages, pricing and contracting strategies
10

Skills For Senior Manager, Payer Marketing Resume

  • Provide US payer input into Global Access Teams, new product planning, and business development teams
  • Work with promotion manager to develop and deploy resources to support managed care strategy
  • Support appropriate pull-through activities and payer related solutions for field sales
  • Support Franchise Finance in development of segment level forecasts in support of brand forecast
  • Work with US Outcomes research to inform outcome research plans in support of the payer value proposition
  • Partnership with the Johnson & Johnson Diabetes Institute to promote and enhance value based programs to lock up the payer
  • Partnership with the Payer Development Account Directors and Managers and external companies on pull through strategy and execution to maximize OneTouch share growth at health plans

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