Sponsorship Sales Resume Sample

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Adam Jacobi
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Work Experience


Sponsorship Sales Manager
05/2016 - PRESENT
Chicago, IL
  • Sufficient understanding of media / advertising buys to communicate value of sponsorship vs. pure media as a marketing solution
  • High energy and a personality that thrives in a fast-paced, changing environment
  • Playing an active role in the San Diego
  • Playing an active role in the Dallas marketplace
  • Understand clients’ marketing needs and business models in order to expedite sales cycles
  • Playing an active role in the New York market
  • Playing an active role in the Chicago market
  • Playing an active role in the Dallas, Texas market
Advertising & Sponsorship Sales
03/2011 - 01/2016
San Francisco, CA
  • Execute against Key Performance Indicators for Sponsorship Sales, including sponsorship revenues and premium ticket sales
  • Proven ability to create persuasive sales pitches and close sponsorships, overseeing process from lead generation through contract signature. Negotiate and execute contract to achieve fair value for both MGM Resorts and client
  • Research, recognize, and actively pursue opportunities to sell large scale sponsorships. Generate new leads externally and create new lead opportunities internally
  • Pursue business development opportunities across functional groups that are aligned with the defined strategy and brand aligned
  • Maintains and modifies reporting strategies in order to track and achieve KPIs; able to interpret complex reports and assist in modifying variables to achieve accuracy; develop and define departmental strategies by working closely with analytics teams
  • Understand detailed function and dependency on variety of internal technologies, systems and departments; able to modify departmental plans as variability in outside forces occurs in order to continue progression of goals
  • Monitors news, current events, market and relevant hospitality, event and entertainment trends. Acquires and utilizes all available consumer data, industry trends, and venue statistics to drive tactics
  • Maintains sales forecasts and budgets
  • Work closely with cross-functional leadership, including property executives and event co-promoters to update lists of potential categories and companies to pursue
Sponsorship Sales & Marketing Intern
09/2004 - 10/2010
Boston, MA
  • Works closely with Branded Content Marketing, Research and Creative Services team(s) to ensure that appropriate information is incorporated into sponsorship packages to showcase the value proposition of the company’s clients
  • Work on cross functional team to ensure clients’ objective and partnership marketing deliverables are achieved
  • Demonstrates business acumen and sound decision making. Sets direction and makes informed decisions that enhance financial and operational performance. Demonstrates highly effective critical thinking skills. Seeks out and leverages information and data to inform business strategies. Maintains an enterprise-wide perspective that enhances business profitability
  • Pursues personal development. Is intellectually curious and continually seeks self-improvement. Actively asks for and acts upon feedback from others. Consistently works to enhance leadership skills, technical skills, and community involvement
  • Inspires a values-based culture. Understands, communicates, and acts in accordance with the company’s core values (teamwork, integrity, and excellence) and demonstrates their connection to the success of the business. Incorporates Corporate Social Responsibility pillars (volunteerism and philanthropy, diversity and inclusion, and sustainability) into the business culture
  • Champions innovation and change. Creates an environment in which creativity and innovation are the norm and change is not only accepted but encouraged. Takes appropriate risks and encourages others to do so. Demonstrates an ability to facilitate and lead through change
  • With departmental colleagues, create and execute departmental strategic plan, budget, employee evaluations, operating procedures, structure, and efficiency that provide maximum value to corporation as a whole. Direct team consistently in order to achieve goals

Education


Southwest Minnesota State University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills


  • Attend & lead sales meetings where appropriate and help craft internal and external documents, manage internal next steps and client facing decks and LOI’s
  • Strong organizational skills, with a killer sense of urgency and ability to manage multiple priorities seamlessly in a fast-paced environment
  • Utilize strong negotiating and problem-solving skills to create unique, non-standard packages based on client’s specific needs as appropriate
  • Excellent presentation skills (virtual and in-person); including, written communication
  • Strong computer skills to include MS Office Suite, CRM software, and project management apps required
  • Strong sales and project management abilities; capable of prioritizing and handling multiple clients simultaneously, under tight time constraints
  • Creative thinking skills for problem solving

How to write Sponsorship Sales Resume

Sponsorship Sales role is responsible for events, travel, digital, research, design, reporting, integration, training, credit, languages.
To write great resume for sponsorship sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sponsorship Sales Resume

The section contact information is important in your sponsorship sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sponsorship Sales Resume

The section work experience is an essential part of your sponsorship sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sponsorship sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sponsorship sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Sponsorship Sales resume experience can include:

  • Collaborates with internal and external creative agencies, digital teams and event producers to create new and exciting programs, pitches, and brand activation opportunities
  • Use of market value template used to provide media valuation for on property assets including static and digital media, in-room product placement, branded experiences, etc
  • Builds and maintains strong internal and external professional relationships. Ability to influence across teams to achieve goals required. Achieves recurring and continuing contracts
  • Strong ability to navigate a complex organization with a wide variety of brands, target consumers and available assets. Thinks creatively and can pivot approach to adapt to situation or client as required
  • Excellent QC skills
  • Proven experience of new business generation and account management

Education on a Sponsorship Sales Resume

Make sure to make education a priority on your sponsorship sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sponsorship sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sponsorship Sales Resume

When listing skills on your sponsorship sales resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical sponsorship sales skills:

  • Excellent oral and written communication skills – able to effectively present ideas and information in a professional business environment at a senior level
  • Motivating and establishing accountability with salespeople through strong communication and management skills
  • Utilize strong negotiating and problem solving skills to create unique, non-standard packages based on client’s specific needs as appropriate
  • Be meticulous with details and possess solid closing and follow-up skills
  • Strong analytical skills for applying metrics and measurements in a sales environment
  • Computer literacy and strong analytical skills

List of Typical Experience For a Sponsorship Sales Resume

1

Experience For Sponsorship Sales Manager Resume

  • Plan and execute sales trips at least once per month, in line with the key account plans
  • Deliver and secure revenues on new events at the conceptual stage
  • Develop new revenue streams and opportunities, in partnership with Head of Sales
  • Work with the overall conferences team to deliver on the department growth strategy
  • Create solutions to close any predicted revenue shortfalls
  • Create, package and sell solution-based music marketing programs for Live Nation Entertainment. Including amphitheater, club and theater venues throughout the Phoenix market area, digital media and marketing promotions
2

Experience For Advertising & Sponsorship Sales Resume

  • Idea generator, able to align the content and value proposition of concepts to the prospective sponsor’s business initiatives and goals
  • Have an understanding of the entertainment or sport industries and a desire to begin career exploration related to sponsorship management, sales, advertising, business, communications, or management
  • Prospect, Develop, Sell fully integrated sponsorship platforms for ISE clients, mainly World Series of Beach Volleyball
  • Sports/entertainment sponsorship sales
  • Work with legal, finance, sales and operations to create standardized program processes, procedures and contracts
  • Exhibit creativity to brainstorm and develop net new sponsorship opportunities across the event portfolio Ensure timely and accurate creation and delivery of sponsorship invoices, credit memos and payments Generate Salesforce reports as needed and update and monitor dashboards daily
  • Own Salesforce.org Partner alias and distribution of emails to Alliances team members
3

Experience For VP Sponsorship Sales Resume

  • Highly motivated individual with energy, enthusiasm, and passion for the Salesforce.org business and ecosystem
  • Capable of a consultative sales approach to nurture long-term relationships with SI and ISV partners
  • Underlying understanding of the operational intricacies of events big and small, Salesforce events range from 170,000+ registrants with 400+ sponsors to less than 25 registrants with 2 sponsors
  • Experience in the high tech industry (preferably enterprise CRM) in the following areas: Marketing, Operations, Alliances, Sponsorships and/or Events
  • Learn sales strategy, how to find the right contacts and category lead generation for Six Flags official and event sponsors. Create media kits and all sales support materials for Six Flags media sales team
4

Experience For Director, Sponsorship Sales Glory Kickboxing Resume

  • Assist the Partnership Marketing Manager in the daily management and fulfillment of promotion programs. Collect execution examples and result data to create program recap reports for Six Flags media sales team
  • Develop new business across the Northeast region for integrated partnerships while delivering on sales expectations
  • Craft sales presentations that creatively utilize Six Flags assets to meet the goals of prospective clients
  • Work closely with the Six Flags activation and execution team on exceptional fulfillment of all partnerships
  • Create, package and sell dynamic solution-based music marketing programs at Live Nation owned and/or operated venues in Charlotte. Core inventory includes a mix of venue assets, consumer promotions and digital media
  • Create, package and sell dynamic solution-based music marketing programs at Live Nation owned and/or operated venues in Atlanta. Core inventory includes a mix of venue assets, consumer promotions and digital media
  • Develop and execute revenue growth strategies for the podcasting P&L including but not limited to an owned and operated content slate, newly developed thematic or subject driven offerings, branded content capabilities etc
5

Experience For Senior Director, Regional Sponsorship Sales Resume

  • Enhance and develop additional on-going training for sponsorship team
  • Partner with Podcast GM to outline content and partnership roadmap in support of sales development and listener growth
  • Act as resident expert on all things podcasting setting positioning, supporting sales teams through packaging, addressing questions/pricing issues and driving learning through the organization
  • Develop curated list of key targets to manage and lead through to sale
  • Build and grow client base in Asia across our global conference portfolio
  • Represent the business through frequent client visits
  • Work with the overall conferences team to deliver on the department growth strategy for your region
6

Experience For Director of Sponsorship Sales Resume

  • Report clearly, forecast accurately
  • Drive team to where at least 80% of your sales team is always on target
  • Administer sales policies and procedures in a consistent and equitable manner
  • Develop sales AE’s to progress along sales career path
  • Provide weekly reports on sales activities, projections and performance to Global Sales Director
  • Work with counterparts in other Frost & Sullivan offices to facilitate global integration of products and services
7

Experience For Director, Sponsorship Sales Agency Resume

  • Ensure that each event timeline is met, for all sponsorship responsibilities, as it relates to event production and operations
  • Project Management – responsible for all QC and program manager process for each event
  • Responsible for Managing and Facilitating weekly team meetings, quarterly sponsorship meetings, event sponsor launches (per event), annual team pow-wow (in conjunction with division pow-wows)
  • Displayed inside sales success with 3 years of inside sales department management experience
  • Proven Track record in sales in a business to business environment
8

Experience For Event Sponsorship Sales Resume

  • Hospitality related experience
  • Provide weekly reports on sales activities, projections and performance to VP of sales
  • Technical proficiency with PC’s, MS Office (Excel, & Power Point)

List of Typical Skills For a Sponsorship Sales Resume

1

Skills For Sponsorship Sales Manager Resume

  • Two years previous sponsorship sales experience with a demonstrated successful sales record of high value sales activity in conferences or exhibitions
  • Interest or experience in public speaking, training and management
  • Experience in sales, marketing, events, advertising, media or other relevant area
  • Experience in sales, partnerships, marketing, events, advertising, media or other relevant area
  • Sales and events experience required. Preferably within B2B high-tech/software and/or media publishing
  • Work under pressure and within changing priorities and deadlines
  • Strong integrity, always striving for excellence
  • Experience working in entertainment, sports or a related field
  • Proven track record in business development and notable “wins”
2

Skills For Advertising & Sponsorship Sales Resume

  • Able to negotiate confidently at a senior level and deliver a positive sales and customer experience
  • Two years of exhibition sales and exhibition management experience
  • Related industry knowledge and experience
  • Effective communication at all levels internally and externally
  • Sales experience
3

Skills For VP Sponsorship Sales Resume

  • Build and maintain strong relationships with internal and external stakeholders
  • Be ‘the face’ of the market, seen as authoritative with strong networks of senior contacts
  • Have proficiency with Microsoft Office applications; MSFT POWERPOINT REQUIREDand Photoshop (or similar design program) strongly desired
  • Killer sense of urgency and ability to manage multiple priorities seamlessly in a fast-paced environment
  • Attending and participating in Corporate Sales Training
  • Motivating and leading a team of inside sales Account Executives to ensure attainment of objectives
4

Skills For Director, Sponsorship Sales Glory Kickboxing Resume

  • Support or lead the packaging, pricing, promotion, selling and activation of sponsorships for Salesforce events
  • Support or lead the packaging, pricing, promotion, selling and activation of sponsorships for Salesforce.org events and for the Salesforce.org Partner Program
  • Responsible for all team members to meet and exceed sales goals by providing training, motivation, development, support, inspiration and coaching
  • A “Hunter” who enjoys opening doors and closing the deal
  • Passionate about understanding and helping with clients’ needs and challenges
  • Deliver high level key account planning and execution of a designated group of global customers (existing and development accounts)
  • Respond to inquiries generated from website and printed or electronic advertising; distribute to Head of Marketing and Sales
  • Manage the overall client relationship through the sales process, contracting, invoicing to the overall execution of the program
  • Develop sales plans for each of the existing and development accounts, setting strategies and timescales for action and review
5

Skills For Senior Director, Regional Sponsorship Sales Resume

  • Cognizant of current advertising trends across all medium and categories
  • Able to identify and exploit emerging trends and technologies
  • Positive approach to team building
  • Promotes a learning environment through example
  • Tenacious, hard -working, self-starter, self-motivated, and able to work independently without much supervision
  • Available to work long hours during the 2014 Fair: August 1 – 17
  • Full understanding of event sales cycles
  • Manage inbound branding approval processes to ensure sponsors meet guidelines
  • Travel preparations including: air / hotel reservations, transportation, and shipment of hotel promotional materials
6

Skills For Director of Sponsorship Sales Resume

  • New business development focused on adding new clients to the ISE roster
  • Strategic and analytical thinker that can position events as a key part of any prospects marketing mix
  • Educate the Northeast marketplace on the various facets of Six Flags Media Network assets and its marketing capabilities
  • Oversee all steps in the process of a partnership sale, including but not limited to
  • Aid in the development of successful sales operational processes (inventory, post sales metrics, content partner process, marketing research)
  • Steward reporting responsibility with respect to sales funnel around podcast sponsorships
  • Deliver outstanding, over target performance
  • Inside Sales team recruitment and hiring, results and accountability
7

Skills For Director, Sponsorship Sales Agency Resume

  • Perform personal sales, achieve personal sales targets, leading the sales team by direct example
  • Provide input for marketing materials and literature
  • Leverage CRM system for managing sales activities, inter-department coordination, opportunities and more
  • Driven, competitive, strategic, and highly-motivated with an entrepreneurial spirit and a passion for sales and events
  • Passion to stay abreast of industry news in order to connect with brands and identify business opportunities
  • A team player who understands the importance of both individual and team performance
8

Skills For Event Sponsorship Sales Resume

  • Trustworthy and discrete with sensitive information
  • Remains calm and approachable under pressure
  • 29 Days holiday (option to 32)
  • 2 Paid Charity Days
  • Life Insurance (4 x salary)
  • Continuous leader, curious, stays one step ahead of the client, and trusted advisor
  • Charismatic, well presented and articulate
  • Fun to work with - sense of humor
  • Proven ability to understand enterprise wide issues and to structure innovative, integrated solutions that provide marketing decision support to global organizations in achieving their business Sales and Marketing goals
9

Skills For Sponsorship Sales Associate Manager Resume

  • Experience and understanding of international sales at a senior level
  • A proven ability to exceed targets
  • A proven ability to negotiate at C-level with global companies
  • Comprehensive medical, dental and vision plans, and 401(k)
  • A desire to travel frequently
  • Languages are a big advantage
  • Fulfillment of Sponsorship agreements
  • Implementation of Sponsor promotions
  • Speaks and writes clearly and fluently in English to both individuals and groups
10

Skills For Sponsorship Sales Director New Business Resume

  • Computer literate and proficient in the use of Microsoft Word and Excel
  • Collaborate with partners to ensure alignment of sponsorship opportunities to business goals - and to sell, sell, sell!
  • Exhibit creativity to brainstorm and develop net new sponsorship opportunities across the event portfolio
  • Ensure timely and accurate creation and delivery of sponsorship invoices, credit memos and payments
  • Generate Salesforce reports as needed and update and monitor dashboards daily
  • Own Partner Success alias and distribution of emails to sponsorship team members
  • Continues communication and cooperation with brand activation and operations teams to ensure feasibility of platforms
  • Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them
  • Create sophisticated and innovative high value propositions to deliver on customers’ objectives

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