Manager, Digital Marketing Resume Sample

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Alana Swaniawski
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Work Experience

Manager, Digital Marketing
09/2015 - PRESENT
Chicago, IL
  • Digital media and advertising experience, including knowledge of drafting creative and media briefs and a deep understanding of various digital ad units across all digital platforms
  • An analytical, data-driven decision-maker with strong interpersonal and problem-solving skills
  • The ability to be a knowledgeable and passionate marketer who keeps up with the latest digital trends and can identify short and long-term opportunities to advance core business goals
  • Establish and maintain digital marketing campaigns and best practices that increase engagement and conversion on
  • Ensure constant communication between each digital marketing discipline and creative team, as well as ecommerce team, brand/digital team, social media team, Connected Fitness partners, and external agencies/partners to ensure marketing communications are effective and on-point
  • Ensure sufficient resources and budgets are planned and managed effectively to execute with excellence; keep track of spending and resource allocation
  • Closely monitor and track weekly performance of key digital marketing programs and deliver reporting & post implementation reviews to ensure continual improvement of digital marketing campaigns
Senior Manager, Digital Marketing
10/2008 - 08/2015
Detroit, MI
  • Partner closely with audience acquisition team to determine best ways to acquire new customers and deepen engagement within customer base
  • Integrate Community marketing strategies within properties including, social media, content strategy, retail, and email
  • Develop and align digital support plans for and Community based on key merchandising strategies; produce detailed quarterly plans
  • Closely monitor KPI’s and conversion impact for marketing campaigns including email direct marketing, social networking, promotions & special events; produce reports on frequent basis to inform key stakeholders
  • Robust analytical thinking: identify, track and measure KPI’s for strategy/campaign
  • Manage strategic alliances with online travel agencies that includes gathering intelligence from the competitive set, emitting markets, market conversion
  • Search engines’ optimization / e-marketing activities
  • Tracking, analysis, diagnosis with the aim of developing a comprehensive action plan
  • Reinforce brand standards and price consistency across all online distribution channels
Associate Manager, Digital Marketing
02/2002 - 06/2008
Houston, TX
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platforms, etc
  • Build a destination-focused web strategy
  • Stimulate support and development of the online strategy within the hotel
  • Prioritize optimization activity into a portfolio road map,
  • Organize for optimization success,
  • Influence a culture of data-driven decision making, as well as
  • Measure and communicate our current and potential performance


University of Connecticut School of Business
1997 - 2001
Bachelor's Degree in Marketing

Professional Skills

  • Strong communications skills - excellent writing, editing, and proofreading skills
  • Outstanding verbal, written and presentation skills. Compelling communication skills to collaborate and influence effectively with cross-functional teams
  • Strong experience in project management with excellent planning skills and attention to details
  • Proven experience with analyzing and identifying the strengths and weaknesses of options and exercising critical thinking, problem solving, and judgment skills
  • Experience managing a team with proven leadership skills that include being part of a high performing team
  • Strong project management skills, with experience leading and managing integrated digital marketing campaigns and projects
  • Excellent editorial skills and proven success writing for, engaging and growing social channels

How to write Manager, Digital Marketing Resume

Manager, Digital Marketing role is responsible for analytical, digital, leadership, interpersonal, presentation, business, marketing, excel, communications, planning.
To write great resume for manager, digital marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Digital Marketing Resume

The section contact information is important in your manager, digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Digital Marketing Resume

The section work experience is an essential part of your manager, digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, digital marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Manager, Digital Marketing resume experience can include:

  • Highly effective communication skills with outstanding writing and presentation skills
  • Demonstrate teamwork, excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment
  • Excellent editorial skills and proven success
  • Strong analytical skills and experience working across different technologies/tools
  • Strong analytical skills, experience using Microsoft Office
  • Self-motivated with strong organizational/prioritization skills

Education on a Manager, Digital Marketing Resume

Make sure to make education a priority on your manager, digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Digital Marketing Resume

When listing skills on your manager, digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical manager, digital marketing skills:

  • Excellent written, verbal and data visualization skills with experience creating professional, client-ready documents
  • Superior communication skills and ability to easily work with others; superior listening skills
  • Strong analytical skills to optimize our search marketing campaigns for maximum efficiency and effectiveness
  • Strong data visualization skills and experience with Business Intelligence tools such as Qlikview or Tableau and Business Objects
  • Excellent messaging and copywriting skills for website and landing page content, SEO and PPC ad copy
  • Experience in marketing; 3 years of proven working experience in digital marketing

List of Typical Experience For a Manager, Digital Marketing Resume


Experience For Senior Manager, Digital Marketing Resume

  • Strong written and verbal communications skills, and strong interpersonal skills with demonstrated ability to develop strong partnerships
  • Excellent communication skills and comfort describing complex concepts effectively and tactfully with all levels of management, both internally and externally
  • Strong experience in digital content-driven marketing with a proven track record
  • Excellent SQL, Excel, and data manipulation skills
  • Being responsible for the overall quality of the KPIs of digital programs, with a strong focus on Salesforce, Marketo, MyFidelity and the regional websites
  • Experience in generating and presenting insights from marketing data
  • Manages CRM database ensuring effective segmentation for targeted marketing activities across online ordering, delivery, email campaigns and others
  • Build landing page experiences to support advertising and content-driven initiatives to improve lead acquisition and conversions
  • Work with media planning agency and internal analytics team to identify cost effective means for ongoing measurement of tactics against core objectives

Experience For Manager Digital Marketing Resume

  • Apply solid understanding of audience profiling techniques, media consumption habits and competitive analysis to seek innovative solutions
  • Experience growing and maintaining social communities
  • Experience working with SaaS-based metrics including user acquisition, conversion and retention and/or product usage
  • Knowledge of best practices in online marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Experience with creatively developing/activating innovative digital experiments that goes beyond what’s already in-market
  • Analyze and optimize website performance from the conversion funnel to key landing experiences including the homepage and high-value brand franchises
  • Experience executing a fully integrated marketing plan with excellence

Experience For Associate Manager, Digital Marketing Resume

  • Creative mind with experience putting new ideas into practice and assessing results
  • Maintain effective, cohesive, and engaging brand messaging
  • Proven track record in managing Digital Marketing programs within the retail industry
  • Experience in digital marketing within a fashion or beauty e-commerce company, ideally with subscription or social selling as a core pillar
  • Experience in marketing analytics, business analytics, operations analytics, management consulting, sales operations or finance organizations
  • Experience in leading and managing a team of analysts
  • Experience with identifying and aligning with partners through contract negotiation to increase impact and reduce cost

Experience For Senior Manager Digital Marketing Resume

  • Good understanding of event management and marketing project management
  • Lead Guild’s national and local search rankings, providing effective initiative management
  • Experience with setting goals and measurement
  • Experience as a marketing or data analyst
  • Relevant technical experience required; e. verifying pixels placed on client’s website, real-time data transfer etc
  • Experience with A/B and multivariate testing tools such as VWO or Google Optimize 360

Experience For Manager, Digital Marketing Analytics Resume

  • Experience working with granular (cookie/event level) web data to analyze traffic, page navigation and web channel attribution
  • Experience in digital marketing, preferably in the entertainment industry
  • Experience within the interactive, multi-media/web or advertising industry
  • Stay connected and informed of evolving and new social media platforms and user experiences
  • Experience working in email delivery platforms, such as Cheetahmail, Salesforce and Oracle
  • Experience using digital project management tools, such as Basecamp, Jira, Rally, etc
  • Develop strong expertise in the customer-care outsourcing market
  • Has demonstrated leadership growth and improved efficiency of marketing channels

Experience For Senior Manager, Digital Marketing Analytics Resume

  • Experience in digital marketing
  • Previous experience in many of the following
  • Proven track record of successful marketing executions to B2B/wholesale clients
  • Demonstrated patient marketing competencies in the pharmaceutical/biotech areas
  • Understand the customer path to purchase, key consumer touchpoints, and business objectives within the digital experience
  • Be a strong people leader who guides, supports and motivates talent
  • Assess, prioritize, and capitalize on opportunities to connect our brand with customers, realtors, builders, and B2B partners
  • Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting
  • Effective communication across multi-functional teams

Experience For Manager / Senior Manager, Digital Marketing Resume

  • Self-starter, hands-on personality, highly developed ability to set priorities and to execute
  • Manage the various media and creative agencies to ensure effective development and implementation of multi-channel
  • Relevant experience
  • Experienced with data monitoring and analytics programs and social listening tools (Tubular, TweetReach, Bottlenose, etc.)
  • Digital/online marketing experience, preferably in Entertainment or Media
  • Media/Online Media experience required
  • Skilled with syndicated research (ComScore, Nielsen @Plan) as it relates to the online world
  • Online community management or analytics experience
  • Skilled with social analytics and social and consumer data platforms

Experience For Technical Account Manager, Digital Marketing Resume

  • Able to work independently with excellent time management
  • Overseeing the digital campaigns for the centralized marketing team within Publishing and Digital Media group
  • Understanding of Streaming platforms including: Spotify, Apple Music, Google, Amazon, Pandora, SoundCloud, Deezer, etc
  • Planning and delivering CRM strategies, encouraging customer retention and loyalty
  • Managing and reporting on monthly media campaign KPI’s
  • Understanding of optimization processes and multivariate testing results

Experience For Senior Manager, Digital Marketing, Analytics Resume

  • Understanding of data structures and consumption tracking techniques
  • Understanding of brand strategy and ability to write strategic marketing briefs and persuasive POVs
  • Understanding of web analytics implementation and tag management software such as GTM, Tealium or Ensighten
  • Developing relevant partnerships
  • Managing budgets, timelines, etc
  • Supporting the local teams to increase the performance of websites, socials and digital campaigns
  • Vetting new Innovation opportunities & technologies

Experience For Associate Manager Digital Marketing Resume

  • Leading project & program teams
  • Working knowledge of web development terminology and digital marketing production terms
  • Understanding of financial institutions product offerings
  • Managing destination content including content development, landing page updates, and SEO optimization
  • Acting as a liaison for the Hotel Marketing Teams & eCommerce Consulting Team
  • Managing the execution of marketing campaigns which includes the development of creative assets and coordination with internal and external stakeholders
  • Supporting in the development of the annual marketing plans for the destination
  • Engaging and supporting an entrepreneurial and agile team culture

List of Typical Skills For a Manager, Digital Marketing Resume


Skills For Senior Manager, Digital Marketing Resume

  • Proven problem-solving, negotiation and influencing skills to effectively work with and obtain consensus among multiple partners
  • Strong project management skills with an ability to manage time and multiple priorities with a variety of internal and external business partners
  • Strong digital copywriting, design, content marketing, and verbal communication skills required
  • Experience developing digital content strategy and knowledge of user experience design to create engaging online experiences
  • Strong communication and presentation skills. Ability to read an audience and develop communication strategy depending on that audience
  • Highly organized with excellent time management, writing and communication skills
  • Strong customer service, interpersonal, and listening skills
  • Strong management skills ideally leading diverse teams of digital campaign specialists
  • Employ strong project management skills including the ability to independently manage multiple projects and complete projects within budget and on time

Skills For Manager Digital Marketing Resume

  • Experience in Online & Offline Analytics: Proven experience in using online tools and advanced techniques to analyze data
  • Strong computer skills, proficient in MS Office including Word, Excel and PowerPoint
  • Strong MS PowerPoint and Excel skills required
  • Excellent organization, planning, multi-tasking, and time management skills
  • Experience managing successful social media advertising campaigns, and a solid understanding of social marketing
  • Expert agency management skills including building new relationships, crafting custom SOWs, managing both creative and media workstreams in concert, and more

Skills For Associate Manager, Digital Marketing Resume

  • Demonstrated an understanding and experience of delivering solutions or services via new and emerging web technologies
  • Experience developing, designing and managing a large website and previous experience with Sitecore, an asset
  • Experience managing successful digital campaigns including a strong focus on measurement and reporting
  • Demonstrate experience in leading and managing of digital marketing (SEM/Display/Paid Social) and website content strategies
  • Online consumer retail marketing experience, including, online/internet retail consumer marketing email experience
  • Proven experience across a broad range of digital marketing channels including Paid Search, SEO, Display, Affiliate, and Email Marketing
  • Good communicator (both verbally and in writing) and able to build strong working relationships

Skills For Senior Manager Digital Marketing Resume

  • Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications
  • Computer/technology skills and proficient in Microsoft Office Suite, social media platforms, email marketing tools, Google Analytics and social listening tools
  • Experience with proven end-to-end web content strategy including conceptualization, writing and execution
  • Digital marketing experience required. Proven track record of successfully managing digital paid media
  • Problem solving skills and analytical thinking abilities
  • Prior digital marketing experience in an e-commerce, banking, OTC, FMCG or media environment
  • Demonstrated experience implementing B2B marketing campaigns in a services environment

Skills For Manager, Digital Marketing Analytics Resume

  • Solid knowledge and experience in SEM, SEO, Affiliate and Social (paid and organic) digital marketing channels
  • Natural leader with stellar interpersonal, analytical and problem-solving skills
  • Relevant experience within marketing analtytics experience, preferably in consumer finance industry
  • Prior experience running digital ad campaigns
  • "progressive" industry/relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related experience

Skills For Senior Manager, Digital Marketing Analytics Resume

  • Prior experience in B2B2C marketing communications, particularly in healthcare, desirable
  • Related Marketing experience, with special interest in the higher education experience
  • Skilled at establishing effective relationships with internal and external partners
  • Possesses influencing skills to gain senior leadership acceptance for plans and budgets
  • Able to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail
  • Can work effectively both independently and as a member of a cross functional team
  • Strong knowledge/experience in analytics and reporting tools
  • Demonstrate a strong commitment to the development of existing talent

Skills For Manager / Senior Manager, Digital Marketing Resume

  • Experience leveraging behavioral data to design effective customer journeys
  • Leadership potential, good communications skill and outgoing personality
  • Marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools) experience
  • Collaborating with creative and design to ensure clear & effective message delivered through desired digital channel / media
  • Experience building and delivering compelling presentations to multiple audience levels, including senior leadership

Skills For Technical Account Manager, Digital Marketing Resume

  • Experience with variety of marketing attribution and measurement tools including media mix modeling, A/B testing and multi-touch attribution
  • Strong understanding of insights-driven reporting, A/B and multivariate testing
  • Significant experience using self-serve internet advertising platforms such as Google Adwords, Facebook Ads, Bing AdCenter etc
  • Experience of influencing senior management & driving / embedding test&learn mindset
  • Experience managing digital advertising and search engine marketing campaigns
  • Experience in a digital marketing agency or digital marketing related department, preferably supporting global initiatives
  • Provide on-going support to VP and Director, Marketing by supporting priorities, major initiatives and all requests to connect artists & consumers

Skills For Senior Manager, Digital Marketing, Analytics Resume

  • Responsible for organizing effective marketing activities (incl. media planning & executions) to achieve high performance to meet business objectives
  • Experience working on Data transfer, integration and creating/scheduling ETL jobs
  • Experience developing and managing marketing plans - from ideation to post-execution evaluation
  • Experience in designing and executing training programs to develop marketers’ digital acumen and capabilities
  • Experience identifying emerging digital technologies and trends and developing innovative solutions that add significant value to customers

Skills For Associate Manager Digital Marketing Resume

  • Extensive experience driving campaigns across digital advertising platforms (social, display, SEM, YouTube, etc.) and coordinating with a .com/ecommerce team
  • Experience with the Agile method of software development including writing user stories and sprint planning for software, websites and mobile apps
  • Experience in Consumer Marketing, Direct-to-Consumer Marketing, and/or Performance Marketing
  • Experience using or managing Eloqua or similar marketing automation platform (Marketo, Silverpop, Manticore or other) is required
  • Previous experience managing outside resources including performance-based marketing agencies required
  • Experience in online marketing, retail marketing, or digital media planning

List of Typical Responsibilities For a Manager, Digital Marketing Resume


Responsibilities For Senior Manager, Digital Marketing Resume

  • Excellent project and time management skills, with the ability to manage competing priorities to effectively deliver timely, accurate and reliable results
  • Demonstrated interpersonal and strong oral and written communication skills as evidenced in marketing plans, strategies, or significant projects
  • A hands-on team player who has a visible, effective leadership style. Good listener, strong communication skills, flexible and fair
  • Effective communicator with strong presentation, interpersonal and relationship building skills
  • Able to be decisive and demonstrate good decision making skills in a high-energy, fast-paced environment with minor guidance or support
  • Strong communicator with demonstrated presentation, verbal and written skills

Responsibilities For Manager Digital Marketing Resume

  • Strong web and PC skills including Excel, Word and Power Point
  • Strong problem solving and analytical skills to collect, organize, track and analyze data
  • Excellent oral and written communications skills, with the ability to produce short-form e.g., website copy, blogs content
  • Excellent verbal, organizational, programming language and technology skills
  • Strong understanding and skills in data manipulation and analysis to guide channel optimizations based on performance analytics
  • Strong analytical skills and understanding of digital KPI's
  • Excellent Excel/MS Office skills
  • Full fluency in Spanish and English including strong written and oral communication skills in both languages
  • Excellent communication, presentation and interpersonal skills with can-do attitude

Responsibilities For Associate Manager, Digital Marketing Resume

  • Coach individuals and demonstrates leadership skills
  • Excellent communication, organizational and problem solving skills, thorough attention to detail, and the capability to meet deadlines
  • Excellent written and verbal communication skills; able to sell his/her vision/ideas; persuasive, well-organized, and compelling presenter
  • Self-starter; ability to learn quickly, prioritize effectively and deliver results; leads with a sense of urgency and responsiveness
  • Excellent people skills and ability to impact and influence without formal authority
  • Vendor and agency management skills and experience
  • Effective planning skills with exceptional attention to detail
  • Results-driven with exceptional detail and knowledge around key industry metrics and ROI analysis; proven analytical and Excel skills

Responsibilities For Senior Manager Digital Marketing Resume

  • Proven ability to work effectively under pressure and meet deadlines
  • Strong relationship management skills, due to the cross-functional and agency management responsibilities of the role
  • Strong analytical skills to identify and apply appropriate metrics to digital initiatives
  • Strong creative skills to continuously generate original and value-added ideas
  • Proven experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Experience in digital marketing, inclusive of SEM/SEO optimization campaigns, PPC, social marketing and native advertising campaign experience

Responsibilities For Manager, Digital Marketing Analytics Resume

  • Demonstrated experience with developing, launching, managing website and mobile projects
  • Demonstrated experience with digital marketing and advertising execution
  • Deep understanding of information graphics and how to most effectively communicate data
  • Demonstrated experience with digital campaign analytics and reporting
  • Up to date with the latest trends and best practices for SEO and SEM, proven experience in both
  • Effectively interact with internal/external stakeholders and all levels of management
  • Possess problem solving skills with attention to detail and accuracy
  • Outstanding organization skills, and ability to multi-task in a deadline oriented environment
  • Advocate SEO and SEM best practices and create guidelines for other groups across the company to effectively leverage them

Responsibilities For Senior Manager, Digital Marketing Analytics Resume

  • Effectively manage Digital Marketing Coordinator, while building an atmosphere of trust and creativity with the broader team
  • Experience in the music industry including past experience in a similar position within the music industry
  • Continually evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Passion for the confection/snacking industry Exceptional communication and collaboration skills
  • Prior experience in content marketing, web marketing, marketing automation, social media marketing and digital analytics

Responsibilities For Manager / Senior Manager, Digital Marketing Resume

  • Advanced skills in one or more of the following programs: SQL, VBA, Tableau, R, Python
  • Working experience (3+ in digital analytics or equivalent experience)
  • Online marketing experience with a strong focus on analytic
  • Strong customer life cycle management experience in a high-volume, transactional business with a large, broad product portfolio
  • A strong leader with excellent executive presence and can clearly articulate strategy and vision to executive level stakeholders
  • Advanced PC skills, including Microsoft Word, Excel and PowerPoint

Responsibilities For Technical Account Manager, Digital Marketing Resume

  • Effectively interface with senior commercial management
  • Able to work effectively and efficiently under limited supervision and in a dispersed organization
  • Experience: 3-5, experience in digital/interactive strategy and website development
  • Proven experience in website optimization from an SEO perspective
  • Proficient experience with Windows based PC environment (Excel, Word, PowerPoint and Text Pad) with strong spreadsheet capabilities
  • Exceptional project and agency management skills

Responsibilities For Senior Manager, Digital Marketing, Analytics Resume

  • Team player and leader with cross-functional project leadership skills
  • Proficient project management skills with the ability to oversee multiple tactics and large budgets
  • Hospitality industry experience with a mix of experience from distribution or web services
  • Understanding of marketing, media, user experience (UX), and customer segmentation principles, best practices and analytical approaches
  • Marketing experience; 5-7 years
  • Direct involvement designing user experience and engaging customers through omni-channel marketing campaigns
  • Experience with analytics tools and report building (Google Analytics, Google AdWords reporting) for digital marketing activities and KPI’s

Responsibilities For Associate Manager Digital Marketing Resume

  • Previous experience working with large brands in a multi-channel marketing environment
  • Previous experience with advanced media campaigns (e.g. retargeting, online behavioral advertising etc.)
  • University graduate with at least 5 years’ digital marketing experience, preferably in interactive and mobile marketing
  • Build and maintain effective communication and relationships with multiple stakeholders including IT, Hardware, Campaign, Pricing, Legal and external agencies
  • A strong understanding of marketing communications principles

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